20160417 zf b plan nv ninvest slideshare

CONFIDENTIAL 20160417NVNI

EXPERIENCE

APRIL 2016

FRESHNESS

PRESENTATION BY ZIMPLYFRESH LLC.


MARKET OVERVIEW

STRATEGY

TIMELINES & PROGRESS

FINANCIAL OVERVIEW

INTRODUCING THE CONCEPT

TEAM

CONTENTS


PLEASE WATCH VIDEO


http://youtu.be/sT-sZ8pFQJ8




FRESH?Prepared at the point of Consumption

Fresh Catch Delivered Fresh Prepared Fresh


DAY 1 FRESHNESSIf only there was a way to realize it in bars.

Exponential Loss of Sensory

Mom’s Dinner

Keurig Coffee


Loss of micro and macro nutrients during processing and storage.

DID YOU KNOW?Bars consumed today would have been manufactured 3-12 months earlier.

Markedly Diminished Sensory Value1. Similar to left over v/s Freshly prepared

2. Taste and aroma (oxidation); Texture(Harness)

3. Color Change

Compels Manufacturers to use additives1. Attempt to counter the ill effects of degradation during shelf life(time).

2. BHA(Butylated Hydroxyanisole) and BHT(Butylated hydroxytoluene tocopherols (to retain freshness)

Loss of nutritive value


ZIMPLYFRESHExperience day 1 Freshness

FRESH COFFEE

FRESH BAR


ZF BARMAKER FRESH BAR

• Day-one freshness• Consume immediately or grab n’ go• Single-serve • Flavor and nutrition

corresponds to chosen ZacTM

• Patent pending ZacTM

• Compatible with ZF bar maker.• Contains natural ingredients• Clean label, no preservatives• Single use• Recyclable and diverted to

recycled products

• Patent pending device• Exclusively uses ZacTM

• Compact / counter top/modern appealing design

• Zero clean• Quick

FRESHNESSPrepared at point of consumption

Disrupting the Bar MarketZACTM + =


MARKET OVERVIEW

STRATEGY


FINANCIAL OVERVIEW


TEAM

NOW… LET’S TALK ABOUT :


2009 2010 2011 2012 2013 2014 2015 (E) 2016 (E) 2017 (E) 2018 (E) 2019 (E) $1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%$ Sales Nutritional Bars $ Sales Cereal/ Granola Bars Cumulative Growth Nutritional Bars Cumulative Growth Cereal/ Granola Bars

Bar market projected to be at $7.7 B by 2019*

BARS-$6B INDUSTRYWith 83% CAGR in nutrition- bar segment

*Packaged Facts: Nutritional and Cereal Bars in the US., 2015


Higher adoption of ‘freshly prepared’ food & increased awareness of natural ingredients

Preference for convenience of ‘single serve’

Increased health consciousness: reduced consumption of fat and sugar with limited sensory impact

Increased protein and fiber consumption: awareness of functional ingredients and their health benefits

“Snackification”: increase in number of meals a day

Freshness, convenience and healthTRENDS

ZimplyFresh bars


MARKET OVERVIEW

STRATEGY


FINANCIAL OVERVIEW


TEAM



Zac™ in a multiuse environmentPATH TO REVENUE

ZF Barmaker ZacTM

Go to market approach

Sell device at cost ornominal value ~$100

• A repeatable & sustainable revenue source (consistent with current market prices for bars)

• Primary contributor to revenue and margin

• ZacTM provides increased spread of product / categories based on variation of recipes

• Follow established success path as seen with ‘Keurig’ coffee• Follow away-from-home/multi-use for the first 60 months • Targets: office break rooms and cafeterias, hotels, health

clubs/gyms• Move to consumer market, after establishing necessary market

penetration/acceptance


Increased bar consumptionAcross all consumer types, ZimplyFresh will encourage increase in frequency of bar consumption by providing easy access in multi-use environment (eg. Cafeteria, hotels, gyms etc.)

New consumers

A novel product capability Innovative product experience

will capture a new set of consumers (esp. Those with

special dietary and nutritional needs) Current consumers

A viable convenient option to the 110 million adults already consuming bars

Exploit the latent demand for ‘freshness’ in this group

In a recent survey of over 400 current bar consumers, 96% indicated that they would choose ZimplyFresh experience over pre-packaged bars

Likely Unlikely

96% choose ZF bars over pre-packaged barsCONSUMER ACCESS


MARKET OVERVIEW

STRATEGY


FINANCIAL OVERVIEW


TEAM



ZimplyFresh Incorporated

DEC 2013

Patent filed

AlphaPrototype developed

AUG 2015

Final prototype release for

manufacturing

Supply chain setup

AUG 2016OCT 2014

Proof of concept developed

MAR 2016

Patent Portfolio created with multiple patent

filings

JUN-DEC 2016

Test market with sales

ZF Barmaker & ZacTM

manufacture

Continuation of IP development

ProgressTIMELINE


PROGRESSPatents filed and Prototype Testing in Advanced Stages

Intellectual property

30%

Wide White Space-Prime for capturing and open for further IP Development

Non-Provisional Patents filed for method, Barmaker and ZACTM

Documenting additional inventions and discoveries

Prototyping80%

Collaborating with industrial design partner in developing prototype

Piloting with multiple ZACTM manufacturing and ingredient filling firms


PROGRESSTo Proof of Concept


PROGRESSTo Integrated Design


MARKET OVERVIEW

STRATEGY


FINANCIAL OVERVIEW


TEAM



FINANCIALSProfitability driven by Zac™ salesYear 1 Year 2 Year 3 Year 4 Year 5 Year 6

ZF BarMakerSales 125 605 2,090 15,200 29,000 51,900 ZF BarMakerRevenue $12,500 $60,500 $209,000 $1,520,000 $2,900,000 $5,190,000 Zac™ Sales 78,289 586,692 3,791,550 21,302,400 77,327,865 189,223,904 Zac™ Revenue $195,724 $1,466,730 $9,478,875 $42,604,800 $135,323,764 $331,141,832 Total Revenues $208,224 $1,527,230 $9,687,875 $44,124,800 $138,223,764 $336,331,832 ZF BarMakerMade 188 908 2,508 18,240 34,800 62,280 Total ZF BarMakerCost $140,625 $453,750 $250,800 $1,824,000 $3,480,000 $6,228,000 Total Parts Servicing Cost $14,063 $45,375 $25,080 $182,400 $348,000 $622,800 Zac™ Made 97,862 733,365 4,170,705 23,432,640 85,060,652 208,146,295 Total Zac™ Cost $97,862 $550,024 $2,335,595 $13,122,278 $47,633,965 $116,561,925 Total Material Cost $252,549 $1,049,149 $2,611,475 $15,128,678 $51,461,965 $123,412,725 Total Distribution Logistics and Shipping $9,786 $73,337 $417,071 $7,029,792 $22,328,421 $54,638,402 Total Product Costs $262,336 $1,122,485 $3,028,545 $22,158,470 $73,790,386 $178,051,127 Gross Margin ($54,112) $404,745 $6,659,330 $21,966,330 $64,433,378 $158,280,705 Total Overhead $1,100,000 $3,090,000 $5,941,040 $8,960,361 $11,705,292 $13,679,434 Total SG&A $1,131,234 $3,319,085 $7,394,221 $15,579,081 $32,438,856 $64,129,209 EBITDA ($1,185,345) ($2,914,340) ($734,892) $6,387,248 $31,994,522 $94,151,496 Total Capex $175,000 $1,200,000 $2,400,000 $9,600,000 $14,400,000 $0 Depreciation $11,667 $91,667 $251,667 $891,667 $1,851,667 $1,851,667 EBIT ($1,197,012) ($3,006,006) ($986,558) $5,495,582 $30,142,855 $92,299,829


Key Revenue ParametersFINANCIALS

Parameter Value CommentsZac™ Selling price $1.75-3.50 Consistent with average market

pricesAverage Office Size 70 Based on >1M offices

Conversion % 10% Year 117% Year 6

% of office headcount adopting ZF

Pod per person 1 Average 1.8 bars per person as per current data

ZF Barmaker Sales 125 Y1~100K by Y6

Keurig sold ~1M commercial brewers in 12 yrs


Our PromiseZIMPLYFRESH

ZimplyFresh recognizes that many of its materials used are derived from non-renewable sources

ZimplyFresh is committed to sustainability

Zac™ packaging materials are designed to be made of recyclable materials

ZF will continue to identify packaging technologies to meet its recyclability standards

ZF pledges significant R&D resource in developing biodegradable packaging materials

Sustainability


MARKET OVERVIEW

STRATEGY


FINANCIAL OVERVIEW


TEAM



ManjuCo-founder

MalavikaCo-founder

NarayanCo-founder

SanjayAdvisor

TEAM Qualified, Experienced & Committed


Get in touch

5S 500W Suite 703, Salt Lake City, UT 84101

+1 801 455 3816 [email protected]


APPENDIX


Manju

Co-founder

Food science

75%

Food safety & regulation50%

R&D

Project management

Marketing & design

90%

50%

SKILLSResearch Background

75%


Malavika

Food science

50%Project management

Process & quality

Operations & supply chain25%

Business & finance

50%

90%

75%

SKILLSProject Management

Co-founder


Narayan

Co-founder

Food science

Sales & marketing

Engineering

Operations & supply chain

Business & finance

50%

50%

75%

90%

90%

SKILLSBusiness Management


Sanjay

Advisor

Food science

90%Food safety & regulation

Engineering

Operations & supply chain

R&D90%

90%

50%

50%

SKILLSFood Industry and Regulation

20160417 zf b plan nv ninvest slideshare

Food

Transcript of 20160417 zf b plan nv ninvest slideshare