(2016 Version) Introduction - Entrepreneurship & You
-
Upload
iainverigin -
Category
Small Business & Entrepreneurship
-
view
95 -
download
0
Transcript of (2016 Version) Introduction - Entrepreneurship & You
![Page 2: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/2.jpg)
2
Agenda- Pecha Kucha talk- Address “My
Questions”- Slideware - Q&A (Chat)
![Page 3: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/3.jpg)
3
Story Telling• Pecha Kucha Talk January 2015
• Link• http://genomics.entrepreneurship.ubc.ca/news-and-events/events/announcing-the-2015-great-program-showcase-event-january-29th/
pechakucha-presenter-iain-verigin/
![Page 4: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/4.jpg)
4
My Questions• What is Entrepreneurship?• What is the purpose of a
Business?• Entrepreneurship
–You –What is the journey like?–Process – What is the process?–Customers – How do I learn
about them?–Scorecard – How do I keep
score?
![Page 5: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/5.jpg)
5
Q & A
![Page 6: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/6.jpg)
6
Answers
![Page 7: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/7.jpg)
7
My Questions
What is Entrepreneu
rship?
![Page 8: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/8.jpg)
8
Entrepreneurship Is About …
Radical Chang
e
![Page 9: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/9.jpg)
9
Change What?• Changing the Status Quo
– Yes. Entrepreneurship is in conflict with the status quo.
• Changing the prevailing ideas, products, services, … think 10x better.
• Changing “peoples” behavior
![Page 10: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/10.jpg)
10
? How ?
![Page 11: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/11.jpg)
11
“How-To” on Radical Change
Introduction to Lean LaunchPad
(iain’s version)
![Page 12: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/12.jpg)
Purpose Process
Customers
Scorecard
Plan
You
![Page 13: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/13.jpg)
13
Your Purpose
![Page 14: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/14.jpg)
14
To Create a Customer
“There is only one valid
definition of business purpose”
Page 20 “The Essential Drucker”
![Page 15: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/15.jpg)
15
Selling becomes Superflous
• to know and understand the customer so well that the product or service fits him and sells itself.
• to make selling superflous.
• That says Peter Drucker – is the Aim of Marketing.
• Reference: pages 20 & 21 in “Essential Drucker”.
![Page 16: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/16.jpg)
16
The ProcessAside
![Page 17: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/17.jpg)
17
Lean LaunchPad – Steve Blank
A startup is a temporary organization in search of a scalable, repeatable, profitable business model.
![Page 18: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/18.jpg)
18
Search vs. Execution
![Page 19: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/19.jpg)
19
Execution Like This
Bill Buxton, “Sketching User Experience”
![Page 20: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/20.jpg)
20
Search Looks Like This
Bill Buxton, “Sketching User Experience”
![Page 21: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/21.jpg)
21
!@#$
• Yup Search is not pretty.
• Persistence. Grit. Cheer.(are your friends)
![Page 22: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/22.jpg)
22
Customers?
![Page 23: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/23.jpg)
Day in the Life of Your Customer
• “Who Is Your Customer?”
• If you know who it is. Then prove it.
• ACTION: Sketch what they do now.– Then sketch what their world will be
like with your new invention.23
![Page 24: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/24.jpg)
“Service/Product” Journey• “Who Is Your Customer?”
• I Don’t Know is the most common answer.
• ACTION -- Sketch Your Product and the People it “touches” through it’s usage.
(This service, or product, journey gives you a “top level” insight to your customer. )
24
![Page 25: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/25.jpg)
25:Service Journey V0.1:
![Page 26: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/26.jpg)
Next -- More FormalValue Proposition Canvas
Drill Down
:Whose Problems continued:
![Page 27: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/27.jpg)
MammOpticsExcursions into hospitals
Leading doctors
Patients
Hospital Managers
Technicians
Debra Ikeda Jason Davies
Jafi Alissa LipsonSunita Pal
6 women >40 8 women <40
Alicia X-ray mammography
Paul BillingsHolly V. Gautier
:Whose Problems continued:
![Page 28: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/28.jpg)
ACOGACS
Doctor specialty
committee
Hospital Administrati
on
Technician
Insurance
Radiologist
Mammography
MammOpticsCustomer Workflow (Customer Jobs)
MammOptics
Patient
PCPOB/GYN
:Whose Problems continued:
![Page 29: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/29.jpg)
MammOpticsHospital purchasing decision tree More Customer Jobs
:Whose Problems continued:
![Page 30: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/30.jpg)
Where Does The CustomerGet Their Insights &
Inspiration?Get to know your customer to
determine where they get their “Insights & Inspiration”
For you to be successful you need to become part of their “Insight & Inspiration” Chart. That is your path to “Market Adoption”.
30:Whose Problems continued:
![Page 31: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/31.jpg)
Customer Insight & Inspiration
Insights
:Whose Problems continued:
![Page 32: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/32.jpg)
Market Adoptio
n
Key Opinion Leaders (KOLs)
Medical Journals
Continuing Medical
Education
Conferences
Breast Cancer Advocacy Groups
American College of
Obstetricians and
Gynecologists (ACOG)
MammOpticsMarketing
:Whose Problems continued:
![Page 33: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/33.jpg)
You Have To Break/Change Something 10X
When you know how the eco-system works
you’re ready to BREAK IT!
•for the better <smile>
33
![Page 34: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/34.jpg)
34
Three Types of MarketsExisting Market Resegmented Market New Market
Customers Existing Existing New & New Usage
Customer Needs Performance 1. Cost2. Perceived Need
Simplicity & Convenience
Performance Better/Faster 1. Good enough at the low end
2. Good enough for new niche
Low in “traditional attributes”, improved by “new” metrics
Competition Existing Incumbents Existing Incumbents Non-consumption & other startups
Risks Existing Incumbents 1. Existing Incumbents2. Niche strategy fails
Market Adoption
Source: 4 Steps to the Epiphany, Steve Blank
:BREAK/DISRUPT THE EXISTING MARKET:
![Page 35: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/35.jpg)
35
The Scorecard
![Page 36: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/36.jpg)
test
36
:Score Card: ( Hypothesis Summary)
Guess Guess Guess Guess Guess
GuessGuess
Guess Guess
![Page 37: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/37.jpg)
37
Keep Track
Week n
Week 1
Week 2
![Page 38: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/38.jpg)
38
You
![Page 39: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/39.jpg)
39
Seven Important Skills for Tomorrows Entrepreneurial
Leaders1. Creativity and Opportunity Evaluation 2. Real-time Strategy and Decision
Making 3. Comfort with Change and Chaos 4. Teamwork 5. Evangelism, Selling, Negotiation, and
Motivation through Influence and Persuasion
6. Oral and Written Communication 7. Basics of Start-Up Finance and
Accounting
• Reference --- Byers - E145 - http://stvp.stanford.edu
![Page 40: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/40.jpg)
40
It’s a List of “Soft Skills” • AND we’re all hardcore nerds <ironic smile>
• AND… believe it or not … You’re likely to be really good with “Soft Skills”.
![Page 41: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/41.jpg)
41
UBC Fizzers Have Rocked• 2 of top 4 market cap in BC
(2016).– T-NET 20 Stock Index– 1. MDA - $2.7B, CEO Dan Friedman
(retired 2016) – 4. Avigilon – $0.40B, Founder-Andrew
Martz
– X2016. PMC-Sierra – Acquired for $2.5B by Microsemi• 1st CEO - Ralph Bennett, • COO Colin Harris (retired 2015)• Fizz Professorship donors ( Curtis Lapadat, Alex Chiu,
myself, CH, and KH-ee)• More small companies with Fizz
leaders.• Zaber • Starfish – Scott Phillips • Boreal Genomics • GRIN – Justin Lemire-Elmore
http://www.bctechnology.com/stocks/t-net20.cfm
UCan
Do it!Lots of Changes In 2016
![Page 42: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/42.jpg)
42
YOU & THE PROBLEMS
EVOLVE
![Page 43: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/43.jpg)
43
Knowledge Funnel
* You start in the
“Mystery Zone”( the guesses )
* Success is getting it to
“Heuristic zone”(discovering the “rules-of-thumb”
* Grand Slam is getting it
to the “Algorithm zone”
Source: Design of Business, Roger Martin
VousEtesici
![Page 44: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/44.jpg)
44
Summary
![Page 45: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/45.jpg)
45
Fix & Adjust
Act
Review & Learn
No one knows the answer! You’ve got to discover
it.
This is everything u need to know :-)
Be Persistent. Be Gritty. Have Fun. <smile>
![Page 46: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/46.jpg)
46
People AND Technology• Notice that I didn’t talk about technology at all today.
• You’re deep technical knowledge allows you the opportunity to solve “peoples problems” with technology.
![Page 47: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/47.jpg)
47
END
![Page 48: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/48.jpg)
48
More
![Page 49: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/49.jpg)
49
PERSISTENCE
GRIT
CHEER
![Page 50: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/50.jpg)
50
Context for Lean LaunchPad
![Page 51: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/51.jpg)
51
A Product That Sells Itself
![Page 52: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/52.jpg)
52
iPod Timeline
Cycling, Cycling, and more Cycling
![Page 53: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/53.jpg)
53
? Instant Success ?
In 4th year after launch.
( ie 6 years )
This is as fast as it gets.
NB. Apple's fiscal year ends in September. This means that Q1 includes the holiday season, which accounts for jumps in the data. Fiscal Q1 is Oct - Dec of previous year. So Q1 of 2008 is Oct - Dec of 2007, Q2 of 2008 is Jan - Mar of 2008 and so on.
http://en.wikipedia.org/wiki/File:Ipod_sales_per_quarter.svg
![Page 54: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/54.jpg)
54
“startups are not simply smaller versions of large
companies” – Steve Blank Means that we don’t know what the business plan is!
Means we’ve got to figure it out!
![Page 55: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/55.jpg)
55
“7 Steps” (Minimum)Customer Development
![Page 56: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/56.jpg)
56
Underlying Drivers in Growth Markets
Techies:Just try it!
Pragmatists:Stick with the herd!
Conservatives:Stick with what’s proven!
Skeptics:Just say No!
Visionaries:Get ahead of the herd!
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
“Technology Adoption Strategies”
![Page 57: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/57.jpg)
57
Technology Adoption Life Cycle
Chasm
EarlyMarket
Bowling Alley
Tornado
Main Street
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
![Page 58: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/58.jpg)
58:example:
![Page 59: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/59.jpg)
59:example:
![Page 60: (2016 Version) Introduction - Entrepreneurship & You](https://reader030.fdocuments.in/reader030/viewer/2022012917/58f386911a28ab24508b457b/html5/thumbnails/60.jpg)
60
Lecture Objectives1. Define “entrepreneurial
leadership” • and its process in high-technology
industries2. Dispel common myths &
misconceptions. 3. Learn skills
• important for 21st century technology leaders.
4. Stimulate continuous learning • and personal reflection regarding
entrepreneurship and your future.