2016 Trends in Mobility
8
2016 trends in mobility CHRISTIAN GLOVER WILSON November 2015
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Transcript of 2016 Trends in Mobility
2016 trends in mobilityCHRISTIAN GLOVER WILSON November 2015
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
Industry
Technology
Ecosystem
Approach
Design
• Mobile will overtake desktop Already more mobile searches than
desktop in 10 countries inc. the US
• Mobile First to Mobile Only Domination of mobile means some
brands will bypass desktop entirely
2016 mobile trendsIndustry
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trendsTechnology
• AI and machine learning Will drive decision support and
automated customer assistance
• Big Data Product recommendation and
behavioral forecasting will become
more commonplace
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trendsmobile Ecosystem
• Deep linking The ability to expose specific
functionality will support frictionless
user experiences
• Deep searching App indexing and SEO-friendly AJAX
will expose content to more
searches
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trendsdevelopment Approach
• Broader standards support Complete HTML5 adoption and the
retiring of legacy platforms will
enable design in the browser and
rapid responsive development
• Real-time interfaces node.js, webhooks and other
technologies will power immediate
response UIs
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trendsDesign Practices
• Dynamic designs More scrolling experiences across
fewer screens; more use of
animation and transition
• Crisp UIs Broad use of ‘Material Design’ and
card layouts will support modular
content and utilities
