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RRCA.org

 

RRCA® MISSION

The Road Runners Club of America is the oldest and largest national association of running organizations dedicated to growing the sport since 1958. The RRCA champions the development of community-based running clubs and events that serve runners of all ages and abilities in pursuit of health and competition.  

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1,126 Running Clubs with over 275,000 runners in their club

931 One Time Per Year Events, such as the Credit Union Cherry Blossom 10 Mile

439 Event Management Companies hosting more than one event per year

444,,,333555000,,,000000000+++ Number of runners in RRCA

member hosted events

222000000,,,000000000+++ Number of group training

runs held annually

111000,,,999444555 Number of annual events

hosted by RRCA members

5,500+ Certified Running

Coaches from 1995-2015

175+ Certified Race Directors

from 2012-2015

215 RRCA Championship Events hosted in 2015

340,000+ Runners in RRCA

Championship Events

WE RUN THE NATION!

ROAD RUNNERS CLUB OF AMERICA Growing the Sport of Running Since 1958

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ADVERTISE IN CLUB RUNNING® MAGAZINE

Reach a targeted running market by placing your ad in Club Running. Your ad will be seen by over 2,400 running club leaders, event directors, and over 150,000 runners and walkers that receive a copy of the publication in print or digital format. When you place an ad in Club Running, a link to your company will be included in the email we send to over 150,000 members announcing the publication being in the mail and online. Club Running magazine is one of the 23 regional and national running magazines represented by Fortius Media LLC, and is part of the oldest and largest specialty running magazine and website network in North America, the Running Network. The magazine is designed to share information about the RRCA’s programmatic work that helps us achieve our mission. For more information about advertising rates, and ad specs, email FortiusMedia@gmail.com

Read Club Running www.rrca.org/publications/club-running/  

  30% of our readers run 10-15+ races a year

42% of our readers are between the ages 20-39

40% of our readers earn over $100,000/year

48% of our readers are female

Banner Ads in Club Running Emails

The RRCA sends an email to over 150,000 members when Club Running is in the mail and online. Our open rate for these emails is between 28-30%, which is above the national average of 15% for nonprofit organizations.

Limited opportunities are available to place banner ads in the email sent out with each issue of the magazine. The rate to place a banner ad in the Club Running email is $3,000* per issue of Club Running email sent. Email ExecDir@rrca.org for details about payment and instructions for placing your ad. *The RRCA reserves the right to refuse ads that conflict with official sponsors and RRCA programs and services provided by our organization.

Advertise on RRCA.org

Through our partnership with the Running Network, the RRCA syndicates web ads on a rotating basis on each page of RRCA.org, including our top rated search pages: Find an Event, Find a Club, Find a Coach. For more information about these web advertising rates, and ad specs, and more, email FortiusMedia@gmail.com

These square ads are different from the 300x80 ads located near the top of each page. Those ads are only offered to Gold & Silver Level Convention Sponsors and Official Sponsors of the RRCA. We no longer sell space for the 300x80 rotations on our site.

MARKETING OPPORTUNITIES

 

CORPORATE MEMBERSHIP Corporate Membership in the RRCA is a great way to show our members that you support the running community. It also allows you to market directly to YOUR target market through member clubs, events, and individual runners.

Corporate membership begins with the sponsorship levels at the RRCA Convention. Several hundred leaders of running clubs and events – plus many running enthusiasts – attend the RRCA Convention each year. Sponsoring the RRCA Convention is a great way to get exposure with key decision-makers for running clubs and events from around the country and throughout the year. Email David Morgan at Membership@rrca.org to commit to a sponsorship level and to request an invoice. Corporate Member benefits are activated once full payment is received..

GOLD CONVENTION SPONSOR Gold Sponsors will receive the following benefits: • Featured Corporate Supporter membership and benefits for calendar year (see next page for more details);

• Prime expo table space at the RRCA Convention along with access to RRCA club/event contact list (2,300+ contacts), convention attendee list for pre- and post-event marketing, and monthly website link posted in RRCA’s Keeping Pace emails sent to 25,000 contacts ($2,000 marketing value);

• Full page advertisement in the RRCA Convention program, one ¼ page ad in one issue of Inside Track, and listed as a convention sponsor in Inside Track mailed to over 2,300 contacts ($750 marketing value);

• Gold Sponsor's logo and website link displayed on www.RRCA.org/Convention/ & www.RRCA.org/about/corporate-supporters/;

• Gold Sponsor's insert will be included in the RRCA Convention goody-bag; • The Gold Sponsor's name will be associated as the category-exclusive title sponsor for an RRCA

Convention event (luncheon, reception, etc.) assigned by the RRCA; • Opportunity to have a Gold Sponsor's representative speak on a panel or roundtable at an agreed-upon session; and

• Three complimentary admissions for you and your staff members to the RRCA Convention ($1,100 value).

Gold Sponsorship Total Investment: $5,000 ($4,000 cash contribution with remaining balance as in-kind support)*

SILVER CONVENTION SPONSOR Silver Sponsors will receive the following benefits: • Featured Corporate Supporter membership and benefits for calendar year (see next page for more details);

• Expo table space at the RRCA Convention, access to RRCA club/event contact list (2,000+ contacts), convention attendee list for pre- and post-event marketing, and monthly website link posted in RRCA’s Keeping Pace emails sent to 25,000+ contacts ($2,000 value);

• Half page advertisement in the RRCA Convention program and listed as a convention sponsor in one issue of Inside Track mailed to over 2,000 contacts ($250 value);

• Silver Sponsor's logo and website link displayed on www.RRCA.org/Convention/ & www.RRCA.org/about/corporate-supporters/;

• Silver Sponsor's insert included in the RRCA Convention goody-bag; • The Silver Sponsor's name will be associated in conjunction with other sponsors for an RRCA

Convention event; and • Two complimentary admissions for you and your staff members to the RRCA Convention ($760 value).

Silver Sponsorship Total Investment: $3,500 ($2,500 in cash contribution with additional balance as in-kind support)*

* Sponsorship investment can be in a combination of required financial support with additional in-kind support as outlined. RRCA reserves the right to request a sponsor to accept a lesser sponsorship package based on selling out naming rights for events.

 

BRONZE CONVENTION SPONSOR Bronze Sponsors receive the following benefits: • Table space at the RRCA Convention Expo; • Convention attendee list provided after the Convention for post-event marketing, and monthly website

link in RRCA’s Keeping Pace emails sent to 20,000+ contacts ($1300 value); • Corporate Member benefits (outlined below) following the RRCA Convention; • Quarter page (1/4) advertisement in the RRCA Convention program; • Bronze Sponsor's logo and website link displayed on www.RRCA.org/Convention/; • Bronze Sponsor's insert included in the RRCA Convention goody-bag; and • One complimentary admission to the Convention ($380 value).

Bronze Sponsorship Total Investment: $2,000 (cash contribution only)

Featured Corporate Supporter: $2,000 per year All Gold and Silver Convention Sponsors are considered Featured Corporate Supporters of the RRCA for the year. Companies seeking corporate membership in the RRCA that are not already Gold or Silver Convention Sponsors may join as a Featured Corporate Supporter to receive the following benefits after the conclusion of the RRCA Convention:

• Your company’s press releases posted on the RRCA Running News feed (your company must supply and be approved by the RRCA)

• A link to your press release posted on the RRCA Facebook and Twitter accounts; • Your logo and link to your website included on the Corporate Supporters page of the RRCA website

along with opportunities to be included in the “Resources For” sections of the RRCA website; • A direct link to your company website in each monthly Keeping Pace email sent to 20,000+ subscribers; • Two Excel files of the email and mailing address list for all primary contacts of RRCA running clubs,

events, and event management companies for direct marketing purposes. The file will be provided upon joining and around November 1;

• Recognition in the RRCA Annual Report as a Corporate Supporter; and • Subscription to Inside Track and Club Running magazine mailed four times per year (Limited advertising

opportunities are available in Inside Track starting at $750 for 1/2 page ad. Email execdir@rrca.org for details).

Corporate Supporter: $1,000 per year Companies seeking corporate membership in the RRCA that are not already Convention Sponsors may join as a basic Corporate Supporter to receive the following benefits after the conclusion of the RRCA Convention. This is a great outreach opportunity for start-up companies seeking to connect with leaders in the running community.

• A link to your website included on the Corporate Supporters page of the RRCA website; • A direct link to your company website in each monthly Keeping Pace email sent to 20,000+ subscriber; • ONE Excel file of the email and mailing address list for all primary contacts of RRCA running clubs,

events, and event management companies for direct marketing purposes. The file will be provided upon receipt of payment, but this membership level is only available following the RRCA Convention;

• Recognition in the RRCA Annual Report as a Corporate Supporter; and

• Subscription to Inside Track and Club Running magazine mailed four times per year.

All approved corporate supporters and sponsors will be granted permission to use the RRCA logo for marketing purposes. The RRCA reserves the right to reject corporate supporters and sponsors that compete with RRCA programs and services as well as companies that conflict with the mission and values of the organization.

Direct Marketing Opportunities The RRCA mailing list is available for rent through True North List Marketing, LLC. The RRCA approves all list rentals before mailings. Our list is a target market for sending post cards about events.

Contact Micaela Olivier at 203.459.4348 or micaela.olivier@truenorthlist.com for information and fees for the RRCA list rental.

 

CORPORATE SPONSORSHIP

RRCA Official and Presenting Sponsors For additional exposure, the RRCA offers Official and Presenting Sponsor opportunities. The minimum financial commitment of a Presenting Sponsor begins at $10,000 per year in cash and in-kind support for the RRCA. Presenting Sponsorships are a great way to help support RRCA programs including; Championship Event Series, RunPro Camp, Roads Scholar Fund, National Running Awards, RUN@WORK Day, Kids Run the Nation, Runner Friendly Community, and more.

Official Sponsor packages begin at $30,000 in cash and in-kind support. The RRCA works with Official Sponsors to develop meaningful programmatic relationships and category exclusivity may be granted based on levels of support. Contact Jean Knaack, RRCA Executive Director, at execdir@rrca.org to develop a winning strategy as an RRCA Official or Presenting Sponsor.

The logos of Official and Presenting Sponsors are included on each page of RRCA.org and are also included in Club Running magazine. Official and Presenting Sponsors also receive all Featured Corporate Supporter benefits and more.

RRCA Championship Event Series Sponsor The goal of the RRCA Championship Event Series is to shine a spotlight on well-run events, and to promote the sport of running by recognizing the top performing runners in the Open, Masters (40+), Grand Masters (50+), and Senior Grand Masters (60+) categories for both men and women as RRCA Champions. This series, hosted at the State, Regional and National level, by RRCA members includes over 200 events attracting 300,000+ runners making it the

largest grassroots-organized running event series in the U.S. The RRCA seeks Presenting or Official sponsorship support for the following items to support the championship race series: • Race Number Sponsor – $20,000+ commitment: Reach over 75,000 people at 90+ different races

around the US. This is a great opportunity to provide co-branded race/RRCA/sponsor numbers for RRCA Championship events. We will include a web link, discount code, or QR code to drive ROI.

• Race Bag Sponsor – $20,000 - $50,000: This is a great opportunity to provide a co-branded RRCA Championship/Sponsor race bags with your flier and product donations to be included. Projected number of participants reached would be between 50,000 - 100,000 (slightly lower than the overall participation, because of pre-existing bag commitments made by host events). Your company must also pay for the cost of the fliers and shipping them to races.

• RRCA Champions’ Premiums Sponsor: This is a great opportunity to provide prize money or product premiums for RRCA Champions at the National, Regional, and/or State level.

• Additional Opportunities: The RRCA will work with your company to develop a meaningful sponsorship package that supports the races in the RRCA Championship Event Series and promotes your product or brand.

Contact Jean Knaack, RRCA Executive Director, at execdir@rrca.org to develop a winning strategy as an RRCA Official or Presenting Sponsor for the Championship Event Series

 

DONATE TO THE RRCA

SUPPORT THE RRCA

Financial contributions to the RRCA from you, your club, or your events supports our programs.

Your financial support enables the RRCA to implement and improve programs that benefit runners and the running community.

The RRCA is a BBB Wise Giving Alliance Accredited Charity and a Gold Level Guidestar Exchange Member. This means you can give with confidence that your donation will be used effectively.

Give today! Mail your contribution to:

RRCA, 1501 Lee Hwy, Ste 140, Arlington, VA 22209

Give online at: www.RRCA.org/about/support/

The Road Runners Club of America is a 501(C)3 nonprofit organization with the IRS, and donations are tax-deductible to the fullest extent of the law. Income from membership dues and sponsorships cover only a portion of the revenue needed to support the mission of the RRCA. It is through the generous support of our members, individual donors, corporate sponsors, and foundations that we are able to develop, improve, and implement valuable programs that benefit the running community. The RRCA allocates annual contributions under three funds that support our mission. Charitable donations to the organization are not eligible for any marketing or corporate member benefits. However, all donors are publically acknowledged throughout the year and in the RRCA’s Annual Report. Annual Program Fund The RRCA allocates unrestricted contributions to the Annual Program Fund. This fund helps support the Kids Run the Nation program materials, Runner Friendly Community program, RUN@WORK Day and RUN@School Day promotional efforts, RRCA National Running Awards Ceremony including award winner travel stipends, Championship Events Series, 2000 Hour Volunteer Recognition program, Join a Club marketing efforts, history preservation efforts, State Representative volunteer program, and much more. Kids Run The Nation® Fund In 2007, the RRCA developed the Kids Run the Nation Fund to assists running clubs, events, schools, and other nonprofits interested in implementing or currently hosting youth running programs. This small grant program is funded by restricted contributions from RRCA members, individuals, foundations, and corporations. One-hundred-percent of the money raised is restricted to the grant fund, and no portion of your contribution to the Kids Run the Nation Fund is used for administrative expenses. The RRCA’s goal is to raise and grant over $30,000 in 2016. The demand for small grants to establish youth running programs is great. Your contribution of $1,000 or more provides a grant to a deserving youth program. Roads Scholar® : RunPro Camp Fund Since 1996, the RRCA has awarded 112 grants totaling over $510,000 (as of 2015) through the Roads Scholar program. The goal of the program is to assist post-collegiate, American runners who show great promise to develop into national and world-class road running athletes. The grants awarded by the RRCA go directly to the athletes to help support their goals of becoming world-class distance runners. The program is directed towards runners who are US citizens, have graduated from college, and plan to pursue elite distance running as a career. The RRCA’s goal is to provide six to eight $5,000 grants per year to deserving athletes. Founded in 2011, RunPro Camp is designed to be a “rookie” camp for new professional distance runners just coming out of college. Donations to RunPro Camp Fund provide for travel stipends to invited athletes to attend this educational camp.

 

ROAD RUNNERS CLUB OF AMERICA 1501 Lee Hwy, Ste 140 Arlington, VA 22209 703-525-3890

SUPPORT THE RRCA

     

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