2016 Prospectus - RBA...2016 Prospectus Pinnacle Programme Pinnacle Prospectus / 2 The Retail...

www.retailbanking-academy.org

RETAIL BANKINGACADEMY

Empowering Bankers. Serving People.

®

2016 ProspectusPinnacle Programme

Pinnacle Prospectus / 2

The Retail Banking Academy® believes that retail banking should be a recognised profession like accountancy and law

• provides a comprehensive body of knowledge in support of the mission to professionalise retail banking

• has been designed by industry practitioners

• is principles-based

• has been independently, internationally accredited

• is supported by a rigorous assessment process that also tests the application of knowledge

The RBA offers the only international qualification in retail banking that:

RETAIL BANKINGACADEMY®

Pinnacle Prospectus /3

A Certified Retail Banker will be able to:• understand customer psychology and build enduring and

profitable relationships with customers

• motivate and engage staff – which is critical to exceeding customer expectations

• deliver excellent service that will delight the customer

• analyse product profitability in order to focus on optimal value creation

• assess and manage the bank’s risks

• have an understanding of key value drivers, KPIs and financial reports

Unique benefits of our programme:• allows for practical implementation to achieve real

improvement at an operational level and achievement of profitable growth

• provides participants with a sound knowledge base and the tools to improve results significantly

• allows measurement of return on investment

• provides candidates with a common body of knowledge leading to improved communication and faster learning

• provides the tools to improve overall employee engagement

Michael Lafferty and Dr Abdul Rahman present Philip King, head of retail banking at Abu Dhabi Islamic Bank with his honorary membership.

Promoting retail banking excellence


The Retail Banking Academy® has devised a special professional certification programme that allows teams of senior bankers in individual banks to qualify as Certified Retail Bankers by passing the final examination of the Certified Retail Banker curriculum, Retail Banking III.

As you will know, bankers everywhere are now under great regulatory pressure to become professionally qualified in the same way as accountants and lawyers. A bank that can show that all or most of its senior bankers are banking professionals will achieve unique status and competitive advantage in its marketplace and will certainly command the admiration of regulators.

Qualifying criteria

Senior bankers with at least 15 years of experience in retail or commercial banking - of which 10 years must be in a managerial role or as an expert in retail banking in a senior role - will qualify for our accelerated education programme. This means that they will be exempt from taking the Level I and II examinations of the Certified Retail Banker curriculum and will be able to proceed immediately to prepare for and sit the final Level III examination. Once qualified, they will be able to use the CRB designation, the only senior professional qualification available to retail bankers anywhere in the world.

The Pinnacle Programme is designed for banks that wish to support their senior management teams to become elite retail banking professionals in a concentrated effort over an 18 to 24-month period.



Thousands of candidates from 100 countries have enrolled on our programmes

Each participating banker will receive:

• The coursebook and access to the online study platform for the Retail Banking III curriculum

• The libraries for Retail Banking I and Retail Banking II of the CRB syllabus for further study and reference as necessary

• Access to RBA’s alumni network

• Access to all relevant Lafferty industry newsletters during the period of study - including Retail Banking Intelligence, Cards, Payments & Mobile Intelligence, Merchant Services Intelligence, Digital Banking Intelligence and Fintech Watch

• The opportunity to participate in all Lafferty Council meetings taking place during the study period - including theInternational Retail Banking Council, the International Cards and Payments Council, Banking Councils for Africa and the GlobalMerchant Services Council

Additionally, the top 10 percent of bankers achieving the highest scores in the exams qualify for participation in the Retail Banking Academy’s Executive Management Programme in May 2016 in the UK.


Retail Banking IIIRetail Banking III focuses on the issues that are encountered when you are leading people and departments. The aim is to develop and enhance the capabilities required to run retail banking strategic business units (SBUs) for best results.

Soo-Hyun BaekSenior Officer, Digital Banking, Standard Chartered, Korea

The course provided a good comprehensive view of retail banking in one shot. I broadened my understanding of how different functions are brought together in one retail bank.

“”



301 Leadership in Retail BankingThis module presents several models of leadership and proposes that principled leadership is most appropriate for leadership in retail banking. An effective leader in retail banking creates a moral compass for all employees and inspires them to serve customers’ needs and, thereby, to create long-term profitability for the bank.

302 Business Strategies for Retail BankingThis module considers the development and execution of business strategies in retail banking. The crucial link of executive strategy that connects the bank’s business strategy to its financial performance is emphasised along with the predominant role of appropriate KPIs in generating employee motivation and engagement that will serve to increase the likelihood of success. Finally, the module analyses the steep hurdle presented when the bank enters new markets that are culturally different from its home market.

303 Achieving Profitable GrowthThis module presents three strategic

alternatives for achieving profitable growth in retail banks: streamlining the existing product portfolio and adding new products within the home market; new channels in the home market and for the existing product portfolio; and new markets using the same business model.

304 Brand ManagementThis module considers the main issues of brand management, with special consideration to models of consumer-based brand equity through their direct effect on brand meaning for the consumer. The importance of employer branding is also considered. The module concludes with issues related to co-branding and the importance of brand congruence for success.

305 Governance and EthicsThis module presents the underlying theories of corporate governance in retail banking and the role of important corporate governance instruments in monitoring the actions of senior management. This module also presents a link between the operational

structure of a retail bank and the risks that may emanate from it, concluding with a discussion of the potential link between silos and ethical behaviour of bank employees.

306 Operational ExcellenceThis module considers operational excellence in retail banking as an enabler of management’s strategic objective of value creation through customer-centricity. The design and deployment of a multichannel strategy is also considered along with impediments to successful implementation. Lessons are presented that serve to mitigate potential impediments.

307 Risk and Capital ManagementThis module presents advanced methods for managing interest rate risk and liquidity risk. Capital allocation methods for internal ratings-based banks are examined with emphasis on credit risk for retail exposures. The module also deals with the central issues in risk governance.

Retail Banking III modules


COMPETENCY FRAMEWORKThe Retail Banking Academy®’s purpose is to help consumers optimise their financial situation over their lifetime. The Retail Banking Academy has developed a competency framework to enable organisations in support of this purpose to:

• Develop a defined vision and implementation strategy that gains the commitment and engagement of all employees.

• Implement an ethical values-based culture that is able to deliver excellent customer service• Attract, develop and retain the right people which is a key competitive, sustainable advantage.• Determine the needs and preferences of its customers.• Develop solutions to meet the customer needs.• Enhance the brand and attract customers through effective marketing.• Deliver solutions in a customer friendly/focused way. • Optimise the service culture of the bank.• Achieve operational excellence by applying the principles of organisational effectiveness.• Implement a governance structure that optimally serves all stakeholder interests.• Implement the measures to fulfill prudential responsibilities and sustainability of the bank.• Direct the bank to act within the regulatory constraints of risk management.• Implement management information systems with relevant KPIs to maximise performance.



TESTIMONIALSWhat people are saying about the Retail Banking Academy®

“The RBA programme provided me with access to the latest financial services best practices, with an emphasis on retail banking leadership. All the Retail Banking III modules were highly relevant to me in my current position as the consumer banking head in the bank.”Head of Retail Banking, Maybank, Kuala Lumpur

“Clearly this was more than just an academic or ordinary training programme, rather more practical and focused on the issues we face as a retail bank”Executive Manager - Consumer Banking, Gulf Bank, Kuwait

“It was very exciting and challenging. I gained a lot of experience that allowed me to be promoted from Retail Collection Head to Deputy Retail Credit Head.”Maged Ghali, Deputy Retail Credit Head, Audi Bank, Egypt

“The programme is based on three levels which are a true reflection of the essential skills needed by a retail banker, not only in South Africa, but internationally. For the first time there is a programme which gives an in-depth understanding of how a retail bank should operate and that one of its core values should be the client relationship.”Ingrid Johnson, Group Finance Director, Old Mutual; former Group Managing Executive, Nedbank Retail and Business Banking


STUDY ONLINEAT YOUR OWN PACE



The Retail Banking Academy® candidates can start studying towards becoming a Certified Retail Banker straight away by registering for e-learning via www.retailbanking-academy.org. E-learning is on demand and exam candidates have 13 months to pass the exam from the enrolment date. Learning outcomes are assessed through a final examination at each of the three levels of the curriculum. The RBA delivers computer-based examinations at secure, high-quality examination centres worldwide.

Benefits of studying online

• Ensures that you can build your study timetable around your existing busy work schedule.

• Course content is delivered through interactive scenario-based activities that allow you to consider realistic situations found in the workplace.

• Each module allows you to check your understanding of the content by completing the ‘knowledge check’.

• Support is available from the RBA staff via email at any stage throughout the programme.

Study materials

When you register on the RBA online study platform, you gain access to materials designed to guide you successfully through the programme, including:

• Course materials and module presentations• Scorable self-assessment content• Exam preparation sessions• Sample exam questions

Adaptive learning

The RBA’s adaptive e-learning curriculum offers a self-paced, interactive learning journey that continually matches the level of difficulty to participants’ proficiency levels, promoting skill-building and muscle memory through repeated exercises and mini-scenarios.

Our online curriculum is an immersive experience using mechanics and motivational techniques, so candidates actually enjoy the learning journey. Plus, we deliver game-changing analytics on what aspects of the curriculum candidates do or do not understand.

2016 Exam Schedule

22 February – 08 March 19 September – 30 September19 May – 03 June 21 November – 02 December


BESPOKE ANDBLENDED LEARNING



Blended Learning

A blended learning programme is where part of the course is delivered through the classroom and is supplemented with e-learning.

The RBA works with your bank to deliver a tailored blended learning programme by:

• Establishing the best blend of e-learning and classroom learning.

• Coordinating with and complementing existing training initiatives to avoid duplication.

• Providing feedback mechanisms on results.

In-house Programmes

In-house programmes can be tailored to your unique requirements, depending on the size of the organisation and the number of candidates you wish to put through the RBA.

Bespoke Programmes

Bespoke programmes can be uniquely tailored to your requirements. They are specially designed for executive-level retail bankers, exploring current and strategic issues through a combination of high-level discussions, case studies and our exclusive curriculum. Led by RBA’s most senior faculty members, participants on the course will be able to gain a new understanding of global best practices in retail banking.

Programme participants will receive:

• Course material delivered by retail bankers with more than 20 years’ industry experience.

• An Executive Education Certificate – RBA’s formal recognition of commitment to continuous learning and professional development.

• Forty hours’ worth of credits towards a Continuous Professional Development Programme.

• An annual subscription to the monthly RBA Insights magazine featuring articles that interpret and analyse trends in retail banking worldwide.

For further information on how we can tailor a programme to your bank’s needs, please contact RBA directly at: [email protected]


FEE STRUCTURE



The fees outlined below include access for each candidate to:• Retail Banking I, II and III online course materials• Retail Banking I, II and III hard copy coursebooks• Retail Banking III exam entrance, plus one re-sit exam if required• Either a three-day RB III classroom programme in the UK from 16 to 19 May 2016

or• A five-day RB III classroom programme in Johannesburg from 27 June to 1 July 2016

Pinnacle Programme for single delegate US $6,997Pinnacle Programme for five delegates US $30,000Pinnacle Programme for ten delegates US $60,000

If you would like more information about the Pinnacle Programme, please email us at [email protected]


MEMBERSHIPBecoming a MemberMembership of the Retail Banking Foundation will send a powerful message to your customers, colleagues and the regulators that you are committed to maintaining the highest standards of professionalism in your work. It will also provide you with an unmatched international network of fellow professionals and an unparalleled research resource that you can access at any time.

Associate MemberAnyone studying for an RBA professional qualification at Retail Banking I, Retail Banking

II or Retail Banking III levels is classed as an Associate Member of the RBA.

Associates who have passed the Retail Banking I examination are awarded the status of Associate Retail Banker and are entitled to use the letters ARB I. Associates who have passed the Retail Banking II examination may use the letters ARB II.

MemberThose who have passed examinations at all three levels: Retail Banking I, Retail Banking II and Retail Banking III, are entitled to use the

designation Certified Retail Banker and the letters CRB.

FellowFellowships may be granted to Certified Members of good standing who have participated in and annually completed the Continuing Professional Development Programme of the Retail Banking Institute for a minimum of five years. This grade of membership carries the designation of Fellow of Retail Banking Academy and fellows may use the letters FRB.



Professional statusIf you are an Associate Member, ARBI or ARBII, Certified Retail Banker, CRB or Fellow, FRB, you can use the relevant letters after your name.

Members’ areaYou can access the password-protected Members’ Area on our website to access your online learning materials, enrol for examinations and participate in members’ forums.

Online libraryAccess to our digital library of current and archived research articles and reports. You will also have access to a library of webinars where retail banking experts present and discuss key issues facing the industry.

Continuing Professional DevelopmentYou can take part in our CPD programme to demonstrate that you are keeping your qualification up to date and demonstrating your continued commitment to maintaining the highest standards of professionalism in your work.

Visit www.retailbanking-academy.org for more detailed information or email [email protected] if you have any questions.

BENEFITS OF MEMBERSHIP


Board Directors

Academic Excellence

Michael Lafferty founded the Lafferty Group in 1981 when he left the Financial Times, where he had been responsible for coverage of the banking industry. A chartered accountant and fellow of the Institute of Chartered Accountants in England and Wales, he previously worked on the paper’s LEX team, the City Desk and had been an accountancy correspondent. The Lafferty Group has come to occupy a pre-eminent position in the international financial services industry, providing the industry with education, research and intelligence, and councils. Michael is RBA’s Chairman.

Evelyn Hunter-Jordan is chief executive officer of the Retail Banking Academy®. A former ballet entrepreneur and classical ballet dancer, she joined Lafferty Group in 2007. From an initial role as assistant to the chairman, she became Lafferty Group general manager in 2008 and has played a major role in the development of the Retail Banking Academy.

Garry Marsh has over 40 years’ experience in the retail banking industry, 35 of them with Barclays. He worked in the UK for 23 years to 1994, since when he has been primarily in Africa and the Middle East. He has specialised in retail banking since 1986 including executive responsibility at Country, Regional and Pan-Africa levels. Garry also had credit card issuing and card acquiring responsibility as Africa Director for Barclaycard International. Since retiring in 2012, Garry has kept busy with various consulting contracts and Non-Executive Director roles, including the Retail Banking Academy®.

Dr Abdul Rahman is RBA’s Academic Director and oversees the quality and standards of all course materials. He is a former full professor of economics and finance and Telfer teaching Fellow at the Telfer School of Management, University of Ottawa. He was previously Associate Dean at what is now the John Molson School of Business, Concordia University in Montreal. Dr Rahman has been published in several times in journals, including the Journal of Banking and Finance, Journal of Asset Management, Journal of International Financial Markets, Institutions and Money and Journal of Financial and Quantitative Analysis. He regularly consults for global financial institutions in retail banking, commercial banking, asset management and life insurance.



Awarding Organisation

Norman Gealy chairs the RBA Awarding Organisation. He has specialised in educational measurement since graduating in Experimental Psychology from Oxford University in 1975. He worked at US based The Psychological Corporation and City and Guilds in the UK, before setting up an independent consultancy. His main fields of work have been vocational and professional qualifications for accountancy bodies and the finance sectors. He worked directly for the UK Government to help develop the framework by which all English qualifications were regulated from 2004, and also in an agent in the provision of oversees consultancy. He continues to help develop new professional qualifications in facilities and project management, as well as contributing to national qualification policies.

Ian Lindsey is a professionally qualified bank director with direct experience of lending, risk management, compliance and corporate governance. He has been a senior independent non-exec director at Vanquis Bank Ltd since 2002, where he chairs the audit, risk, remuneration and compliance committees of the board. His career in banking progressed from branch banking to MD of investment bank Robert Fleming & Co Ltd and a directorship of the Fleming funds management subsidiary Save & Prosper Group for over a decade. Since retirement, Ian has held several non-exec directorships within finance and telecomms sectors. His charitable activities extend to the councils of the Chartered Institute of Bankers and Nottingham University, the board for NAAFI and the Royal British Legion boards.

Godfrey Banks has an interesting blend of experience in retail banking and awarding body organisations and the English regulator of qualifications, Ofqual. After graduating from London University, Godfrey joined Midland Bank (HSBC) in the bank’s planning division, rolling out the first branch credit-scoring system. He then worked for the London Chamber of Commerce where he took charge of the operational side of their awarding body. After two years, Godfrey joined the British Government’s Qualifications and Curriculum Authority, the forerunner of Ofqual.

Heward Simpson is a qualified Chartered Accountant and spent several years working in the telecommunications and food sector industries. In 1986 he joined the Institute of Chartered Accountants in an assessment development role. During this time, Heward conducted several World Bank projects as an expert in syllabus and assessment design, including curriculum benchmarking and assessment development and redesign of programmes of theoretical learning and work experience for bodies in Bangladesh, Sri Lanka and Ghana. He was responsible for producing exam papers and managed the introduction of objective testing into assessments, the introduction of the pioneering case study examination, and creating new qualifications for the ICAEW portfolio. He now works as an independent educational consultant.

Retail bankers enrolled on the RBA programmes come from the following organisations:

Abu Dhabi Commercial Bank

Abu Dhabi Islamic Bank

Access Bank

Ace Distributors

Agricultural Development Bank

Ahli Bank

Al Rajhi Bank

AmBank

AmericanExpress

ANZ Bank

Arab African International Bank

Arab Investment Bank

Azania Bank

BancABC

Bank Audi

Bank Boubyan

Bank Mandiri

Bank of Alexandria

Bank of the Bahamas

Barclays Africa

Barclays Bank

CBA Group

Chase Bank

China Foreign Exchange Trading Centre

CIMB Bank

Commercial Bank International

Credit Direct

Credit Europe Bank

Deloitte Advisory

DFCU Group

Diamond Bank

Ecobank Transnational

Enterprise Bank

Erste Bank

Fidelity Bank

First City Monument Bank

Guaranty Trust Bank

ING

Invest Bank

Keystone Bank

Linghang Wealth Management

Lloyds

MCC Finca

National Australia Bank

National Bank of Abu Dhabi

National Bank of Canada

National Bank of Egypt

National Bank of Kuwait

Nedbank

NIC Bank

OCBC Bank

One Stop Money Manager

Post Office

Raiffeisen Bank

RAK Bank

Royal Bank of Canada

Santander UK

Saudi Investment Bank

Scotiabank

Skye Bank

SNS Reaal

Société Générale

Standard Chartered Bank

Sterling Bank

Sucorinvest Central Gani

The United Bank

Trade and Development Bank of Mongolia

Unibank

United Bank for Africa

United Overseas Bank

Visa Inc

Woolworths Financial Services

Xac Bank

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