2016 POST SHOW REPORT MARCH 7-9, 2016

SERVING THE MULTI-BILLION DOLLAR BAR AND NIGHTLIFE INDUSTRY.

March 27-29, 2017Las Vegas Convention Center

ncbshow.com

SAVE THE DATE!

2016 POST SHOW REPORT

ncbshow.com2

2016 POST SHOW REPORT2016 POST SHOW REPORTWHAT NIGHTCLUB & BAR SHOW

MEANS FOR YOUR BUSINESS

“WE HAD ANOTHER VERY GOOD

EXPERIENCE WHILE EXHIBITING FOR THE

19TH CONSECUTIVE YEAR AT NIGHTCLUB & BAR SHOW WITH LOTS

OF TRAFFIC BY OUR BOOTH, GOOD SALES

AND A TON OF NEW LEADS! I WOULD HIGHLY RECOMMEND THE SHOW

TO ANYONE THINKING ABOUT EXHIBITING, IT IS

WELL WORTH IT! —RICK SANDVIK

PRESIDENT, PRECISION POURS, INC.

“If you want to build your spirits brand, this is the place to be for national and international brand exposure!” —PARADISE IMPORTS, LLC

“IT WAS OUR FIRST SHOW AND WE LOVED EACH SECOND. WE MET A LOT OF [ATTENDEES] REALLY INTERESTED IN OUR BRAZILIAN SPIRIT.” —Nelson Brutman, Cachaça Spirits

“THANK YOU Nightclub

& Bar Show for an amazing week in Las Vegas and helping us launch!” —CROWDSHARE APP

“It really is the Million dollar show. Nightclub & Bar Show has been a must exhibit event now for many years, in fact it’s over 13 years straight for us. This year it has been so much more than we could have imagined, and that’s after a record year last year! We would simply not be in business if it was not for this event!” —TONY WHEELER, PRESIDENT OF SALES & MARKETING, ORANGE DOOR

“TIN PLAY’s fourth year attending and in 2016 we doubled our sales and left empty handed, thank you NCB for an amazing year!”

—JEREMY LEBLANC PRESIDENT, TIN PLAY, LLC

2016 POST SHOW REPORT

ncbshow.com3

2016 POST SHOW REPORT2016 POST SHOW REPORTNIGHTCLUB & BAR SHOW SEES

GROWTH IN KEY METRICS

*includes Owner, Partner, CEO, GM, Rest. Manager, Bar Manager, Nightclub Manager, F&B/Banquet Exec/Manager, Purchasing Manager, Beverage Director**Accounts for Verified Leads from exhibitors that rented lead retrieval units from CDS.

45,124

THOUSANDS OF ATTENDEES ARE FIRST-TIMERS

– bringing you more new prospects than ever!

VERIFIED LEADS **

36,147 VISITORS

17% INCREASE IN EXPO ONLY ATTENDEES

2,109 COMPANIES BROUGHT 4+ VISITORS

3.2M SOCIAL MEDIA REACH

29,793 SENIOR LEVEL BUYERS*

100% ESTABLISHMENT REPRESENTATION FROM ALL U.S. STATES

49 COUNTRIES REPRESENTED

94% PURCHASING POWER

253 PRESS ATTENDED

2016 POST SHOW REPORT

ncbshow.com4

2016 POST SHOW REPORTSAMPLING OF

BUYERS

“IT’S ALWAYS A GREAT EXPERIENCE AND A CHANCE TO BRUSH SHOULDERS WITH LOTS OF PEOPLE FROM AROUND THE WORLD IN THE SAME INDUSTRY.” —Morgan Turken, Palms

“… I found a lot of very useful vendors that we are now connected to.” —CY WAITS, ALON

“If you want to find new and exciting products to implement in your bar that will get your juices flowing then you need to go!” —OWNER, TAVERN 1831 AND ROXY’S LOUNGE

2016 POST SHOW REPORT

ncbshow.com5

ATTENDEEPROFILEOPERATOR ESTABLISHMENTS

TYPE OF BUSINESS

58.16% 39.45% 2.39%

Single Unit Multi-Unit Licensed/ Plans to Open

comingsoon

4.7% Casino/Resort/

Hotel/Motel

35.2% Bar/Pub/Tavern/Lounge

22.4% Nightclub

15.7% Restaurant/

Chain Restaurant

8.7% Sports Bar/Grille

3.2% *Wholesaler/Distributor

2.6% Design, Equipment &

Development Services

6.1% Travel & Leisure & Instructional

1.5% Media

GENDER AGE INDUSTRY TITLE

68% 32%

21-29 30-39 40-49 50-59 60+

59%

22%

36%

26% 12% 4%

Owner/President/CEO/Partner

25% Manager/Director/GM of a Bar, Nightclub or Restaurant

15% Full-time Bartender/Mixologist

1% Other (DJ, Chef, Waitstaff, Security, etc)

*Includes America’s Top Spirits, Beer, Wine and N.A.B. Distributors in attendance

2016 POST SHOW REPORT

ncbshow.com6

2016 POST SHOW REPORT

$5 Million-$10 Million

Over $10 Million

REACH DECISION MAKERS

94%

Top 10 Product Categories

BUYING POWER

TOTAL ANNUAL SALES

59%

35%

6%

Final Say

Recommend/Influence

None

OF ATTENDEES PLAY A ROLE IN THE PURCHASING PROCESS!

Nightclub & Bar Show continues to bring key decision makers with significant buying power!

PLANS TO PURCHASE

• BarSupplies• Spirits• Beer/CraftBeer• Technology/POS• Lighting&Sound• Promotions

• DecorandFurnishings• Glassware• Music/Video/Entertainment

Programming• Mixers

23%

$1 Million - $2.5 Million

17%$500,000 - $1 Million

15%

14%

Less than $250,000

$250,000 - $500,000

13%

$2.5 Million - $5 Million

9%9%

2016 POST SHOW REPORT

ncbshow.com7

2016 POST SHOW REPORTGREAT

EXPECTATIONS

TOP OBJECTIVES FOR ATTENDING

THIS IS WHAT OUR ATTENDEES ARE SAYING:

of attendees gathered information to make purchasing decisions/recommendations

of attendees identified new products and services as a result of attending the show

of attendees identified new suppliers

of attendees met with current suppliers

of attendees ordered product

of attendees network and maintain industry relationships

93%

90%

91%

92%

89%

91% 97% PLAN TO ATTEND NIGHTCLUB & BAR SHOW IN 2017

“A great way to be able to grow an existing business or start a new one!” -RICHARD HURT II, MANAGER, BUFFALO WILD WINGS

“All was great as it is every year. Enjoyed the opportunity to connect with hospitality leaders from other markets.” —ANTHONY OLHEISER, LUXOR HOTEL AND CASINO

“Our employees are always excited to see the ideas we come back with, and we have come back with many that have a positive influence on our business.” —OWNER, THE ROCKY-TONK

“The 2016 Nightclub & Bar Show was amazing! I took so much knowledge home with me that I didn’t know where to start. The expo floor was packed with cool new ideas and the latest technology. I can’t wait to start implementing everything in our Lounge back home.” —SHASTA RIEDERER, LOUNGE MANAGER, THE 701 LOUNGE AND GRILLE, BISMARCK, ND

“I’VE ATTENDED THE PAST 3 YEARS AND WE ALWAYS LOOK FORWARD TO THE NIGHTCLUB & BAR SHOW!” —Rob Logic, Owner, Bancroft Bar, San Diego CA

2016 POST SHOW REPORT

ncbshow.com8

DOMESTIC & GLOBALATTENDANCE

1. CALIFORNIA

2. NEVADA

3. TEXAS

4. ILLINOIS

5. FLORIDA

6. NEW YORK

7. OHIO

8. ARIZONA

9. COLORADO

10. WASHINGTON

1. CANADA

2. UNITED KINGDOM

3. MEXICO

4. AUSTRALIA

5. BERMUDA

6. SOUTH AFRICA

7. NEW ZEALAND

8. IRELAND

9. FINLAND

10. BRAZIL

TOP 10 COUNTRIES

30%

25%

TOP 10 STATES

6 12% 13%

PACIFIC

MOUNTAIN

WEST CENTRAL EAST SOUTH CENTRAL

SOUTH ATLANTIC/MID-ATLANTIC/ NEW ENGLAND

20%

2016 POST SHOW REPORT

ncbshow.com9

ATTENDEESAMPLE

101 Cantina General Manager115 Bourbon Street Manager12th and Park Owner140 Pub & Club Owner4th Street Pizza and Pub General Manager/ ChefAlbany Restaurant and Bar OwnerAll Stars Sports Bar OwnerAmerican TapHouse & Grille OwnerAngry Ham’s Grill and Bar General ManagerArena Sports Bar OwnerAzar Sports Bar & Steakhouse OwnerBaja Sharkeez BartenderBancroft Bar OwnerBantam Pub PartnerBar 1 General ManagerBar Anticipation BartenderBartenders Union Local 165 Exec. Director of TrainingBartlett Lake Bar and Grill Owner/ General ManagerBeach Bums Bar & Eatery Owner OperatorBeck’s Brew House General ManagerBeer Park BartenderBellagio BartenderBelow Zero Lounge OwnerBespoke Nightclub PartnerBLU On the Water ManagementBlue Agave Tequila Bar & Restaurant General ManagerBoondocks Saloon & Grill OwnerBootleggers OwnerBourbon Street Bar & Grill Co OwnerBranded Restaurants COOBrass Monkey BartenderBrass Monkey Pub OwnerBreakers Sports Bar OwnerBuffalo Wild Wings BartenderBullwinkles ManagerCabana Nightclub OwnerCaesars Palace BartenderCandlelight Tavern BartenderCandlerock Lounge PresidentCapitol Bar OwnerChampion Billiards Sports Cafe General MgrCheap Seats Sports Bar BartenderChicago Bar Shop VP, OperationsChill Sports Bar & Grill General ManagerCity Line Bar and Grill OwnerCity Side Lounge PresidentCitypub and Burger OwnerCityWalk Universal Orlando Vice President/ General ManagerClancys Irish Sports Pub Owner/OperatorClub Bombay OwnerCMB Restaurant Group CEOCohn Restaurant Group PresidentColorado Springs Bikini Bar Owner

Continental Bar & Lounge PartnerCopper Steer Steakhouse PresidentCosmopolitan Casino MixologistCoyotes Nightclub ManagerCruisers Pizza Bar Grill Owner OperatorCured Wine Bar Wine Bar Owner/ OperatorDaiquiri Shak Raw Bar & Grille VP Food & BeverageDan’s Irish Sports Bar OwnerDinnerhorn Restaurant Inc. OwnerDirty Blonde Tavern OwnerDisneyland Resort BartenderDiversified Bars & Restaurants Director of OperationsDon Panchos Steak House OwnerDraft Picks Sports Grill General ManagerEdge Hill Tavern OwnerEncore Beach Club BartenderEscape Bar & Grill General ManagerFanatics Sports Bar OwnerFisherman’s Landing Bar OwnerFlanagan’s Irish Pub General ManagerFlat Iron Grill OwnerFLB Sports Bar & Casino Co-OwnerFour Seasons BartenderGameDay Sports Bar General ManagerGamlin Restaurant Group OwnerGeneos Pizza & Pub OwnerGigi’s Tavern Owner/CEOGood Spirits Distributing VP of OperationsGraffitis Sports Pub ManagerHakkasan Las Vegas Nightclub BartenderHalf Moon Sports Grill General ManagerHarrah’s Resort & Casino BartenderHarry’s Cocktail Lounge General ManagerHideaway Pizza OwnerHillside Pub OwnerHilton Hotels Beverage ManagerHyatt Regency BartenderIbiza Nightclub OwnerJimmy Buffett’s Margaritaville BartenderJust Wing It SupervisorKalypsos Sports Tavern OwnerKansas City BBQ ProprietorLagasse’s Stadium General ManagerLake Elsinore Casino Food Beverage Asst.Lake Martin Pizza Company OwnerLast Call Industry Group Managing PartnerLast Chance Bar & Grill General ManagerLegends Sports Bar ManagerLucky Dog Tavern and Grill OwnerLucky Star Tiki Bar OwnerMaloney’s Bar & Grill OwnerMartini Bay General ManagerMcCarron s Pub and Grill OwnerMGM Resorts Intl BartenderNew Wave Bar Owner

Nightlife Metro Group CEONiteLife Group General ManagerNPL Restaurants OwnerOasis Bar Bar OwnerOHM Nightclub General ManagerOl’ West Wing OwnerOld Chicago Pizza & Taproom PartnerOMG Hospitality Director of OperationsOne North Kitchen and Bar OwnerPadre Island Burger Company OwnerParadise Ocean Club OwnerParkway Sports Bar OwnerPlayers Sports Grill General Manager/ Executive ChefPrime Time Sports Bar & Grill General ManagerPrincess Hotel ManagerProspect Park Sports Bar OwnerPV Wings N Things Owner/Managing PartnerRackem Up Sports Bar OwnerRadiator Whiskey Restaurant OwnerRebel Lounge & Restaurant OwnerRed Rox Lounge BartenderRed Square Bar OwnerRickochet Billiards OwnerRiley’s Bar & Grill OwnerRoadhouse 139 OwnerRock & Brews General ManagerRock Woodfired Pizza OwnerRockin Baja Lobster OwnerRollies Tavern VPRussell City Bar & Grill OwnerSeñor Frogs BartenderSeven Restaurant & Nightclub OwnerShakers Bar & Nightclub OwnerSouthern Junction Nightclub OwnerStearman Field Bar & Grill OwnerT.G.I.Friday s BartenderTap House Grill OwnerThe Alley Sportsbar OwnerThe Anchor Bar Owner OperatorThe Growlerie ManagerThe Melting Pot BartenderThe Pointe Grill and Bar OwnerThe Public House OwnerTwin Peaks BartenderUniversity of Beer OwnerValhalla Bar & Grill OwnerVinos Bar & Grill OwnerVittys Sports Bar General ManagerWolfgang Puck General ManagerWoodhams Lounge OwnerWorthington’s Tavern ManagerWynn Resorts BartenderXS Nightclub Master MixologistYardhouse BartenderZin Bistro Americana General Manager

COMPANY COMPANY COMPANYTITLE TITLE TITLE

2016 POST SHOW REPORT

ncbshow.com10

PR & SOCIAL MEDIA IMPACT

There’s no better way to promote your company and its products with coverage by major news outlets, market daily newspapers, online publications, newspapers, network television stations and international networks.

21.4 Million Total Impressions

$1.1 Million Total Publicity Value

253 Total Approved Press Registrations

3.2M Social Reach

Bar Therapy Magazine

Bar Business Magazine

Beverage Industry

Beverage World

Beverage Industry News

Chilled Magazine

Food & Beverage Magazine

The Shift Drink

Hospitality BusinessAssociation of Chicago

IBDEA

In The Biz Magazine

NCIAA

Shake Stir: The Spirited Community

Shiftgig

Sociallybuzz, Inc

PRESS SOCIAL KEY INDUSTRY PARTNERSHIPS INCLUDED:

#NCBSHOW16 received over 12M Impressions!

CAT CORA Chef/Restaurateur

CHAZZ PALMINTERI Academy Award-Nominated Actor & Creator of BiVi Vodka

JIMMY BERNSTEIN Founder, Howl at the Moon

IMPACT!

TOBIN ELLISPrincipal, BarMagic

MEDIA

Mayor of Las Vegas proclaimed March 8, 2016 to officially be Nightclub & Bar Show Day in the city of Las Vegas!

Visit www.ncbshow.com/2016-press-highlights for more details

SAMPLE LIST OF PRESS IN ATTENDANCEAll About Beer Magazine

Associated Press

Bar Business Magazine

Bartender Journey Podcast

Beverage World Magazine

Celebrator Beer News

Chilled Magazine

PRESS

CityXtra Magazine

Destination Travel Magazine

Drinking Made Easy

Drinkwire/Las Vegas Weekly

Entertainment Hollywood

Eves Wine 101

Food & Beverage Magazine

iHeart Radio

In Vegas Magazine

Los Angeles Times

The Dallas Morning News

The Juice Standard

The Minty/ LA Cocktails

The Nightlife Company

The Shift Drink

Las Vegas Sun

Las Vegas Weekly

Vegas Seven

2016 POST SHOW REPORT

ncbshow.com11

SHOW HIGHLIGHTS

100+ Expert Speakers90+ Educational Seminars9 Conference Tracks6 Pro & Beginner Workshops

3 Off-site Trainings2 Certifications2 Keynote Presentations1 Back of House Tour

CONFERENCE AT A GLANCE:

NEW IN 2016:

100+ speakers presented their insights for the industry’s future, with presentations from:

Chef Brian Duffy, CBD Solutions, Duffified Experience Group

Chris Bauman, Craze Promotions

Brad Bohannan, Spirits on Bourbon

Ron Cates, Constant Contact

Erick Diaz, RMD Group

Pat Fahey, Cicerone Certification Program

Paul Gatza, Brewers Association

Adam Harris, Beam Suntory

David Henkes, Technomic, Inc.

Darnell Holloway, Yelp, Inc.

Tim Kirkland, Renegade Hospitality Group

Nick Makris, Johnson & Wales University

Natalie Migliarini, Beautiful Booze

Douglass Miller, The Culinary Institute of America

Brittany Oat, bSocial Strategy

David Scott Peters, TheRestaurantExpert.com

George Reisch, Anheuser-Busch

Kevin Reimer, STK Las Vegas

Sandy Rivas, Microsoft

Jacob Schiffman, Food Network

Charlotte Voisey, William Grant & Sons

Bar IQ Learning Zone Industry Trends and Research TrackNightlife TrackLighting Training

Mixology TrainingWhiskey & Cocktail Creation TrainingServSafe TrainingSecurity Certification 90+ EDUCATIONAL

SEMINARS

BAR IQ LEARNING ZONE

Meet Our Advisory Board:

Over 25 industry professionals representing operators, suppliers, distributors and consultants whose purpose is to shape the content of the educational program and to enhance and foster the success of the show. Go to ncbshow.com/advisory-board

ANNUAL NIGHTCLUB & BAR AWARDS

2016 POST SHOW REPORT

ncbshow.com12

2016 POST SHOW REPORT

12

MARCH 27-29, 2017EXHIBITION DATES: MARCH 28-29, 2017LAS VEGAS CONVENTION CENTER

INFORMATION SOURCES:

The information contained in this summary was gathered from the 2016 registration data and post-show attendee and exhibitor surveys.

CONTACT US

PLAN FOR

Contact us today & learn more at ncbshow.com/exhibit

DON’T MISS YOUR CHANCE TO:SHOWCASE your products

REACH thousands of qualified buyers and build leads

GET RESULTS and impact your target market