2016 Post Show Report - Messe Frankfurt · 2016 Post Show Report ... Car Wash, Car & Reconditioning...
Transcript of 2016 Post Show Report - Messe Frankfurt · 2016 Post Show Report ... Car Wash, Car & Reconditioning...
Mexico´s leading international trade fair for the automotive service industry targeting trade visitors from Latin and Central America
2016 Post Show Reportwww.INAPAACEAutomechanika.com
452 from 21 countries
INA PAACE Automechanika Mexico City is focused on connecting buyers with the newest tools, equipment and products in the market. The in-depth technical training program is also widely renowned with sessions ranging from diagnostics and repair techniques to business best practices.
ArgentinaAustraliaBrazilCanadaChinaColombiaFranceGermanyHong KongIndiaIsrael
MexicoPeruPolandSingaporeSpainSouth KoreaTaiwanTurkeyUnited KingdomUnited States
North America 42.92%
South America 8.63%
Europe & Asia 48.23%
Australia 0.22%
77% were pleased with the overall
trade show organization
Exhibitors
In an effort to better serve the market, ExpoINA and PAACE Automechanika Mexico City joined forces in 2016 to produce one cohesive event serving the entire automotive OEM and aftermarket.
NEXT YEARJune 14 – 16, 2017
• Automotive Parts Remanufacturers Association (APRA) • Industria Nacional de Autopartes, A.C. (INA)• Motor & Equipment Manufacturers Association (MEMA) • Specialty Equipment Market Assocation (SEMA)
• Federal Mogul Motorparts• Johnson Controls• Raybestos• Dacomsa• ZF Services
NEW PARTNERSHIP MORE OPPORTUNITIES
QUALIFIED BUYERS
CIIAM 2016
INA’s annual congress, Congreso Internacional de la Industria Automotriz en México (CIIAM), hosted industry executives and government officials to discuss the important environmental issues and developing business trends of the future automotive industry.
INA’s Founding Members:
PAACE Automechanika Mexico City Partners:
Participating Countries:
Visitors
19,416 from 36 countries
INA PAACE Automechanika Mexico City is the largest tradeshow and training event for Mexico and and Latin America’s automotive aftermarket industry. It is designed to bring OEM and aftermarket buyers, shop owners, technicians and distributors together under one roof.
93% of attendees were pleased with the range of products and 84% said INA PAACE Automechanika Mexico City was one of the most important trade fairs to attend.
Top 10 Stateswith the Largest AttendanceEstado de México
Distrito FederalHidalgoMorelos
Michoacán
PueblaVeracruz
QuerétaroGuanajuato
Guerrero
ArgentinaAustriaBelizeBoliviaBrazilBulgariaCanadaChileChinaColombiaCosta RicaCuba
EcuadorEl SalvadorFranceGermanyGuatemalaHondurasIcelandItalyIndiaJapanMexicoNicaragua
PanamaPeruPolandSpainSouth KoreaSwitzerlandTaiwanTurkeyUnited Arab EmiratesUnited StatesUruguayVenezuela
Position
18%
17%
13%
5%
5%
4%
3%
1%
1%
1%
DISTRIBUTOR
MECHANIC
SERVICE REPAIR SHOP
MANUFACTURER
RETAILER
WAREHOUSE DISTRIBUTOR
REMANUFACTURER
CAR DEALER
TIRE DEALER
HEAVY DUTY SERVICE
Parts & Components
36%
Repair & Maintenance
22%
Electronics & Systems
16%Accessories & Customizing
12%
Management & Digital Solutions
8%
Car Wash, Car & Reconditioning
6%
Products that interest you
Note: Because these questions were multiple choice answers, the percentages can be greater than 100%
How did you hear about the event?
45.09%
20.67%
14.90%
12.14%
9.34%
5.07%
3.84%
1.93%
1.08%
0.82%
0.45%
MAILED INVITATION
INTERNET
RECOMMENDATION
EXHIBITOR INVITATION
OUTSIDE AD: BILLBOARD
OTHER
MAGAZINE
NEWSPAPER
RADIO
TV
89%of visitors say this is the most important
event to attend
Visitors from the following countries:
95% of attendees reached their show objectives and plan to return to the next event
Visitors
68%of visitors were
Top Management
Note: Because this question is multiple choice answers,the percentage can be greater than 100%
84.79%
7.51%
Tools & Workshop Equipment
Dealership Equipment
Bodywork Repair
Painting & Corrosion Protection
Waste Disposal & Recycling
Towing
6.82%
6.50%
5.49%
4.13%
Repair & Maintenance
61.54%45.28%
21.59%
48.00%
Note: Because this question is multiple choice answers, the percentage can be greater than 100%
Accessories & Special Equipment
Trailers & Parts for Trailers
Systems & Performance Tuning
Tires & Wheels
Accessories & Customizing
Parts for Electric Motors & Hybrids
Standard Parts
Accessories for Loading
Powertrain & Transmission
Bodywork
Chassis
Regenerated Parts
Interior
Roof Systems
34.29%
36.28%
10.03%
33.56%
28.49%
23.27%
18.92%
19.76%
9.19%
Note: Because this question is multiple choice answers,the percentage can be greater than 100%
Parts & Components
43%Owner
19%Director
6%Manager
Note: Because this question is multiple choice answers,the percentage can be greater than 100%
Chemicals & Lubricants
Wash
Service Stations
64.13%
58.20%
27.09%
Car Wash, Care & Reconditioning
Note: Because this question is multiple choice answers, the percentage can be greater than 100%
65.16%
34.50%30.41%
26.90%
25.98%
Workshop Management
IT Products
Dealership Planning & Construction
Dealership Marketing
Dealer Management Systems
Management & Digital Solutions
Note: Because this question is multiple choice answers, the percentage can be greater than 100%
65.16%
34.50%30.41%
26.90%
25.98%
Workshop Management
IT Products
Dealership Planning & Construction
Dealership Marketing
Dealer Management Systems
Management & Digital Solutions
Automechanika Academy Seminar & Training Program Seminars were sponsored by exhibiting companies highlighting new technologies, diagnostic techniques, and various service and business solutions.
Special Features
90+ training seminars
11,000+ mechanics, technicans
and shop owners
Innovation ZoneAutomotive Expert Custom Painter, Gil Anchondo, ran contests, took pictures, and signed autographs all while engaging with our visitors and exhibitors.
Product Innovation ShowcaseVisitors rated the most innovative products for the People’s Choice Award. The winner for 2016 was Autel, Hantec, & Copa for their “Laboratorio de Inyectores.”
100+ CUSTOM VEHICLES on display in the Automechanika Avenue /
Custom Vehicle section
CEDVAThe automotive mechanic program had five car repair stations on the show floor demonstrating many different repair tips and techniques for technicians and mechanics.
OE Guest – MazdaMazda offered exciting elements to the show floor with their cutting cutting-edge technology and visionary booth.
Student Day – Featuring General MotorsGeneral Motors drew more than 200 students to the show floor for a presentation on the skills and education necessary to find a job in the OE and automotive aftermarket industry.
SOCIAL / MOBILEENGAGEMENT
NEW PRODUCTS& TECHNOLOGICAL
DEVELOPMENTS
Sourcing HallInside the Global Sourcing Hall, visitors discovered companies who manufactured automotive parts from all segments of the aftermarket industry.
International PavilionsCountries represented included Argentina, Brazil, China, Germany, Hong Kong, South Korea, Taiwan and Turkey.
Truck Competence Corner – Heavy Duty ShowcaseThis showcase displayed the most advanced products and services in the industry from diesel oil to a shock absorber.
Special Features
MORE THAN 44% of our visitors were
interested in this segment
Automechanika Frankfurt Press ConferenceVice President and Automechanika Brand Manager, Michael Johannes, highlighted the future direction of Automechanika Frankfurt and discussed the latest opportunities to enter new markets.
OE Procurement RoundtableDomestic and international exhibitors joined the OE Procurement Roundtable to learn about the latest purchasing trends from Mexican automotive manufacturers.
Automotive Cluster EventsExhibitors had the opportunity to connect with various automotive state representatives across Mexico on the show floor. At the Automotive Cluster Speed Match participants had 5-10 minutes to speak with each representative about the benefits of doing business in the different regions of Mexico.
8 COUNTRY pavilions
MORE THAN 200 sourcing companies
Mobile AppOur new mobile app allowed exhibitors to collect leads with their own mobile devices by scanning visitors’ badges as they entered their booth. The INA PAACE Automechanika Mexico City mobile app also fostered a more interactive environment encouraging attendees to post and comment inside the application.
Total number of scans made by Lead Scanning Exhibitors
3,674
41
38
36
30
30
DIAGNOSTIC, MAINTENANCE, REPAIR OF ZF6HP26
INSTITUTIONAL PROGRAMS OF SUPPORT TO PROFESSIONALIZE THE …
LOCKS (OPERATION AND DIAGNOSIS)
WIDE VIEW OVER ZF FAMILIY OF AUTOMATIC TRANSMISSIONS 6HP´S …
DSG TRANSMISSION
TOP 5 SEMINARS (# OF VIEWS)
20
15
15
13
8
7
4
TECNICO ESPECIALIZADO AUTEL
ALFONSO ALTAMIRANO LLEDIAS
OMAR AGUILAR
TECNICO ESPECIALIZADO HANTEC
RUDI ESQUIVEL BOLAÑOS
HUGO RAMOS TREJO
CLAUDIO AYALA
TOP 7 SPEAKERS (# OF VIEWS)
# OF DOWNLOADS BY DEVICE
5357
903 898 598 556
ACTIVITY FEED EXHIBITORS SEMINAR SCHEDULE
FLOORPLAN GENERAL INFO
TOP 5 APP SECTIONS(# OF VIEWS)
4237 36 35 33
4KAR ADC AUTOMOTIVE
MÉXICO
18 GRUPOIL MX S.A. DE C.V.
DNV GL BUSINESS
ASSURANCE
FEDERAL MOGUL
MOTORPARTS
Top 5 Exhibitors (# of views)
TOP HASHTAGS USED (# OF USES)
#AutomechanikaMexico#booth4027#MRM
#LucasOil#DNVGL
18
13
7
6
4
Special Features
723 361
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