2016 Post Show Report - Messe Frankfurt · 2016 Post Show Report ... Car Wash, Car & Reconditioning...

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Mexico´s leading international trade fair for the automotive service industry targeting trade visitors from Latin and Central America 2016 Post Show Report www.INAPAACEAutomechanika.com

Transcript of 2016 Post Show Report - Messe Frankfurt · 2016 Post Show Report ... Car Wash, Car & Reconditioning...

Mexico´s leading international trade fair for the automotive service industry targeting trade visitors from Latin and Central America

2016 Post Show Reportwww.INAPAACEAutomechanika.com

452 from 21 countries

INA PAACE Automechanika Mexico City is focused on connecting buyers with the newest tools, equipment and products in the market. The in-depth technical training program is also widely renowned with sessions ranging from diagnostics and repair techniques to business best practices.

ArgentinaAustraliaBrazilCanadaChinaColombiaFranceGermanyHong KongIndiaIsrael

MexicoPeruPolandSingaporeSpainSouth KoreaTaiwanTurkeyUnited KingdomUnited States

North America 42.92%

South America 8.63%

Europe & Asia 48.23%

Australia 0.22%

77% were pleased with the overall

trade show organization

Exhibitors

In an effort to better serve the market, ExpoINA and PAACE Automechanika Mexico City joined forces in 2016 to produce one cohesive event serving the entire automotive OEM and aftermarket.

NEXT YEARJune 14 – 16, 2017

• Automotive Parts Remanufacturers Association (APRA) • Industria Nacional de Autopartes, A.C. (INA)• Motor & Equipment Manufacturers Association (MEMA) • Specialty Equipment Market Assocation (SEMA)

• Federal Mogul Motorparts• Johnson Controls• Raybestos• Dacomsa• ZF Services

NEW PARTNERSHIP MORE OPPORTUNITIES

QUALIFIED BUYERS

CIIAM 2016

INA’s annual congress, Congreso Internacional de la Industria Automotriz en México (CIIAM), hosted industry executives and government officials to discuss the important environmental issues and developing business trends of the future automotive industry.

INA’s Founding Members:

PAACE Automechanika Mexico City Partners:

Participating Countries:

Visitors

19,416 from 36 countries

INA PAACE Automechanika Mexico City is the largest tradeshow and training event for Mexico and and Latin America’s automotive aftermarket industry. It is designed to bring OEM and aftermarket buyers, shop owners, technicians and distributors together under one roof.

93% of attendees were pleased with the range of products and 84% said INA PAACE Automechanika Mexico City was one of the most important trade fairs to attend.

Top 10 Stateswith the Largest AttendanceEstado de México

Distrito FederalHidalgoMorelos

Michoacán

PueblaVeracruz

QuerétaroGuanajuato

Guerrero

ArgentinaAustriaBelizeBoliviaBrazilBulgariaCanadaChileChinaColombiaCosta RicaCuba

EcuadorEl SalvadorFranceGermanyGuatemalaHondurasIcelandItalyIndiaJapanMexicoNicaragua

PanamaPeruPolandSpainSouth KoreaSwitzerlandTaiwanTurkeyUnited Arab EmiratesUnited StatesUruguayVenezuela

Position

18%

17%

13%

5%

5%

4%

3%

1%

1%

1%

DISTRIBUTOR

MECHANIC

SERVICE REPAIR SHOP

MANUFACTURER

RETAILER

WAREHOUSE DISTRIBUTOR

REMANUFACTURER

CAR DEALER

TIRE DEALER

HEAVY DUTY SERVICE

Parts & Components

36%

Repair & Maintenance

22%

Electronics & Systems

16%Accessories & Customizing

12%

Management & Digital Solutions

8%

Car Wash, Car & Reconditioning

6%

Products that interest you

Note: Because these questions were multiple choice answers, the percentages can be greater than 100%

How did you hear about the event?

45.09%

20.67%

14.90%

12.14%

9.34%

5.07%

3.84%

1.93%

1.08%

0.82%

0.45%

MAILED INVITATION

INTERNET

EMAIL

RECOMMENDATION

EXHIBITOR INVITATION

OUTSIDE AD: BILLBOARD

OTHER

MAGAZINE

NEWSPAPER

RADIO

TV

89%of visitors say this is the most important

event to attend

Visitors from the following countries:

95% of attendees reached their show objectives and plan to return to the next event

Visitors

68%of visitors were

Top Management

Note: Because this question is multiple choice answers,the percentage can be greater than 100%

84.79%

7.51%

Tools & Workshop Equipment

Dealership Equipment

Bodywork Repair

Painting & Corrosion Protection

Waste Disposal & Recycling

Towing

6.82%

6.50%

5.49%

4.13%

Repair & Maintenance

61.54%45.28%

21.59%

48.00%

Note: Because this question is multiple choice answers, the percentage can be greater than 100%

Accessories & Special Equipment

Trailers & Parts for Trailers

Systems & Performance Tuning

Tires & Wheels

Accessories & Customizing

Parts for Electric Motors & Hybrids

Standard Parts

Accessories for Loading

Powertrain & Transmission

Bodywork

Chassis

Regenerated Parts

Interior

Roof Systems

34.29%

36.28%

10.03%

33.56%

28.49%

23.27%

18.92%

19.76%

9.19%

Note: Because this question is multiple choice answers,the percentage can be greater than 100%

Parts & Components

43%Owner

19%Director

6%Manager

Note: Because this question is multiple choice answers,the percentage can be greater than 100%

Chemicals & Lubricants

Wash

Service Stations

64.13%

58.20%

27.09%

Car Wash, Care & Reconditioning

Note: Because this question is multiple choice answers, the percentage can be greater than 100%

65.16%

34.50%30.41%

26.90%

25.98%

Workshop Management

IT Products

Dealership Planning & Construction

Dealership Marketing

Dealer Management Systems

Management & Digital Solutions

Note: Because this question is multiple choice answers, the percentage can be greater than 100%

65.16%

34.50%30.41%

26.90%

25.98%

Workshop Management

IT Products

Dealership Planning & Construction

Dealership Marketing

Dealer Management Systems

Management & Digital Solutions

Automechanika Academy Seminar & Training Program Seminars were sponsored by exhibiting companies highlighting new technologies, diagnostic techniques, and various service and business solutions.

Special Features

90+ training seminars

11,000+ mechanics, technicans

and shop owners

Innovation ZoneAutomotive Expert Custom Painter, Gil Anchondo, ran contests, took pictures, and signed autographs all while engaging with our visitors and exhibitors.

Product Innovation ShowcaseVisitors rated the most innovative products for the People’s Choice Award. The winner for 2016 was Autel, Hantec, & Copa for their “Laboratorio de Inyectores.”

100+ CUSTOM VEHICLES on display in the Automechanika Avenue /

Custom Vehicle section

CEDVAThe automotive mechanic program had five car repair stations on the show floor demonstrating many different repair tips and techniques for technicians and mechanics.

OE Guest – MazdaMazda offered exciting elements to the show floor with their cutting cutting-edge technology and visionary booth.

Student Day – Featuring General MotorsGeneral Motors drew more than 200 students to the show floor for a presentation on the skills and education necessary to find a job in the OE and automotive aftermarket industry.

SOCIAL / MOBILEENGAGEMENT

NEW PRODUCTS& TECHNOLOGICAL

DEVELOPMENTS

Sourcing HallInside the Global Sourcing Hall, visitors discovered companies who manufactured automotive parts from all segments of the aftermarket industry.

International PavilionsCountries represented included Argentina, Brazil, China, Germany, Hong Kong, South Korea, Taiwan and Turkey.

Truck Competence Corner – Heavy Duty ShowcaseThis showcase displayed the most advanced products and services in the industry from diesel oil to a shock absorber.

Special Features

MORE THAN 44% of our visitors were

interested in this segment

Automechanika Frankfurt Press ConferenceVice President and Automechanika Brand Manager, Michael Johannes, highlighted the future direction of Automechanika Frankfurt and discussed the latest opportunities to enter new markets.

OE Procurement RoundtableDomestic and international exhibitors joined the OE Procurement Roundtable to learn about the latest purchasing trends from Mexican automotive manufacturers.

Automotive Cluster EventsExhibitors had the opportunity to connect with various automotive state representatives across Mexico on the show floor. At the Automotive Cluster Speed Match participants had 5-10 minutes to speak with each representative about the benefits of doing business in the different regions of Mexico.

8 COUNTRY pavilions

MORE THAN 200 sourcing companies

Mobile AppOur new mobile app allowed exhibitors to collect leads with their own mobile devices by scanning visitors’ badges as they entered their booth. The INA PAACE Automechanika Mexico City mobile app also fostered a more interactive environment encouraging attendees to post and comment inside the application.

Total number of scans made by Lead Scanning Exhibitors

3,674

41

38

36

30

30

DIAGNOSTIC, MAINTENANCE, REPAIR OF ZF6HP26

INSTITUTIONAL PROGRAMS OF SUPPORT TO PROFESSIONALIZE THE …

LOCKS (OPERATION AND DIAGNOSIS)

WIDE VIEW OVER ZF FAMILIY OF AUTOMATIC TRANSMISSIONS 6HP´S …

DSG TRANSMISSION

TOP 5 SEMINARS (# OF VIEWS)

20

15

15

13

8

7

4

TECNICO ESPECIALIZADO AUTEL

ALFONSO ALTAMIRANO LLEDIAS

OMAR AGUILAR

TECNICO ESPECIALIZADO HANTEC

RUDI ESQUIVEL BOLAÑOS

HUGO RAMOS TREJO

CLAUDIO AYALA

TOP 7 SPEAKERS (# OF VIEWS)

# OF DOWNLOADS BY DEVICE

5357

903 898 598 556

ACTIVITY FEED EXHIBITORS SEMINAR SCHEDULE

FLOORPLAN GENERAL INFO

TOP 5 APP SECTIONS(# OF VIEWS)

4237 36 35 33

4KAR ADC AUTOMOTIVE

MÉXICO

18 GRUPOIL MX S.A. DE C.V.

DNV GL BUSINESS

ASSURANCE

FEDERAL MOGUL

MOTORPARTS

Top 5 Exhibitors (# of views)

TOP HASHTAGS USED (# OF USES)

#AutomechanikaMexico#booth4027#MRM

#LucasOil#DNVGL

18

13

7

6

4

Special Features

723 361

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