2016 porte event issuu practice2

PR INT • D IG I TAL • SOC IALPorte MARKETINGJEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.

WWW.PORTEMARKETING.COM • 954-817-3911

Events to getthem In!10

1.Mom’s Day 6. Trunk Show

2. Repair Event 7. Bridal Event

3. Custom Design 8. Store Anniversary

4. Estate Sale 9. Trade In

5. Clearance Sale 10. And More...

Create a Marketing Plan

Highly successful eventsto achieve your objectives

Objectives:

Here’s how it works:

Click to find out:1. Aquire Affluent Consumers2. Promote my Custom Design Services3. Activate Inactive Accounts 3. Get Rid of Old Inventory4. Promote my Repair Services5. Showcase New Products6. Partnering with businesses: Restaurants, Car Dealers, Charities, Local Businesses

1. Decide what your objectives are

2. No contracts. Change your mar-keting plan at any time

3. Let Porte Marketing execute your plan so you can spend more time selling jewelry

4. All programs are customized for your store with the jewelry, images, services, offers you wish to feature

5. Some of our programs are automated: Set it and forget it!

MARCH

REPAIRCLINIC

TRADE-INEVENT

INVENTORYCLEARANCE

TRUNK SHOW

MOM’S DAY

CUSTOMDESIGN

LADIESNIGHT

WEATHEREVENT

BRIDALEVENT

STOREANNIVERSARY

APRIL MAY JUNE

OCTOBER

JULY AUGUST

NOVEMBER

SEPTEMBER

DECEMBER

60 MINUTES60 % OFFSTOREWIDE

SALERe-Bling Your Ring

®

If it Snows on Christmas,

Your Holiday Purchases are

FREE!*

Here are only a few samples of our work. Every piece is customized and features your store brands, jewelry,

services and special offers.

1. Mom’s Day

She’ll love it!

$100 Gift Card*

* EXCLUDES PANDORA

GIFT CERT #0216

WITH ANY SINGLE PURCHASE OF $300 OR MORE

JUST THROUGH MOTHER’S DAY

Plastic Postcards:Porte Plastic Postcards with detachable gift card offer

Jewelers can now dominate the mail-box with a high impact, memorable and interactive direct mail piece that delivers their message from mailbox-to-mind at the speed of sight.Plastic postcards offer jewelers a mea-surable, trackable, and cost-effective postcard mailer that is unlike any other gift card or special offer direct mail piece on the market. The full color 8.5” x 5.5” postcard-size mailer printed on a high-gloss plastic material that mimics the feel of a credit card.

$100GIFT CARD

FACT:There is no worse holidayto forget than Mother’s Day

Happy Mother’s DayFINE JEWELERS $100GIFT

CARD

Trifolds:Porte Mega trifolds can be used as in-store handouts or mailed to your customers and/

or prospects from a demographic list that we can append to your customer list.This very large format size (ea.panel is 5.25” wide x 10.5” tall) provides a great vehicle

to show the gift ideas you have for Mother’s Day.

Communicating the services that you offer can be a daunting task.

Never assume that your customers know what services you provide.

2. Repair Event

Fall in Love with Your Jewelry. All over Again!

JEWELRY REPAIR EXPERTS

Custom Design ServicesJewelry RestorationChain SolderRhodium Plating ServicesRing SizingAppraisal ServicesWatch Battery ReplacementsPearl Restringing

Expires: 9/30/2015

$25 OffAny repair of $50 or more

Uptown Selection, Hometown Value Since 1953

TO SEE MORE SAMPLES

Click here

JEWELRY REPAIR

EXPERTS

Custom Design Services

Jewelry Restoration

Chain Repair

Rhodium Plating Services

Ring Sizing

Appraisal Services

Watch Battery Replacements

Pearl Restringing

(210) 231-0414260 E Basse Rd.

Suite 103 San Antonio, Texas 78209

Gift Card$25 OffAny repair of $50 or more

(210) 231-0414260 E Basse Rd.

Suite 103 San Antonio, Texas 78209

Gift Card

703 Boston Post RoadMadison, CT 06443

203-245-5700www.peterindorf.com

Peter Indorf

Appraisal ServicesCustom Design ServicesRhodium Plating ServicesRing SizingWatch Battery Replacements

ON SITE JEWELRY REPAIR EXPERTS

$25 OffAny repair of $50 or more

Luring a customer or new prospects into your store by advertising a $5000 piece of jewelry may have worked ten years ago, but in today’s challenging economy, your jewelry repair services provide much better bait!

If you are a jeweler who feels you don’t need any more jewelry repair business, you might be concentrat-ing too much on the repair itself, rather than the opportunity to find out more of the customer’s needs enabling you to convert a repair customer into a jewelry buyer.

For jewelers that do not have on-site repair services, creating a Repair Clinic Event by bringing in a bench jeweler, watch specialist and custom design professional can provide excellent results.

Your custom design jewelry services can help

differentiate your store and can satisfy the

consumer’s appetite for desiring something

new and different.

3. Custom Design703 Boston Post Road

Madison, CT 06443203-245-5700

www.peterindorf.com

ON SITE CUSTOM JEWELRY DESIGN SPECIALISTS

$500 ValueFree Design Consultation

with this card.Bring it Back to Life!

Bring us your gold and diamonds and we will create an heirloom you will love, wear and cherish.

Click hereTO SEE MORE SAMPLES

Porte Marketing offers special event marketing materials to help expose your custom design talents and services via print, store signage, email, FB, Instagram, youtube and TV.

4. Estate SaleEstate jewelry departments remain a highly profitable product category

enabling jewelers to buy right and sell profitably.

B U Y E R S O F E S TAT E J E W E L RYWe are one of the largest Estate Buyers in Virginia

Let us make you an offer you can’t refuse

We Guarantee the highest prices paid We Guarantee the highest prices paid

Whether you’ve inherited a watch that

doesn’t suit your taste or have gold, fine jewelry and diamond pieces

you’ve grown tired of…

Whether you are interested in procuring and buying estate collections or wish to sell estate jewelry, this category certainly has a specific buyer.

Unfortunately, most consum-ers know little about estate and antique jewelry but positioning yourself as a player and expert can help position your store as the place to go.


They wished they consulted with Justin E. Krall... Learn from history.Whether your clients need an accurate jewelry appraisal or wish to sell their jewelry estate.

800-800-800GEMS AND JEWELRY MASTER APPRAISER

CLEOPATRA

GRACE KELLY

GORDON GEKKO

LIBERACE CAPTAIN HOOKANA NICOLE SMITH

BERNIE MADOFFELIZABETH TAYLOR

Some weeks ago a loyal customer came into Hiller Jewelry andas he was leaving Joe handed him his new Estate and Jewelry Ser-vices booklet outlining how he helps customers more easily un-derstand how to sell, appraise and redesign jewelry that they inherit-ed or have in the bank vault. The dapper southern gentleman thanked Joe for the booklet andsaid that his momma had passed away two years ago and he wastrying to figure out what to do with the 3 vault boxes of jewelrythat he inherited.

If you are looking for ideas to pro-mote your Estate Jewelry Depart-ment and Services call James Porte at 954-817-3911 (cell) or email [email protected].

5. Clearance Sale

60 MINUTES60 % OFFSTOREWIDE

SALEIn stock merchandise only. Exclusions may apply.

Saturday, June 13TH • 11 a.m.-12 p.m.

2212 8th St • Meridian, MS 601-693-6071

www.labichejewelers.com

SINCE 1953

Is a lot of your cash invested in inventory that is old and dead.Inventory that is sitting and not turning over in your showcase is costing you money and can prevent your store from

buying and selling merchandise that can make you money.

The traditional 50% off and 60% off sales no longer work. Porte’s copyrighted 60 Minutes 60% Off sale provides a sense of urgency that has many customers lining up for this special hour of savings!

Diamond Vault ClearanceNEW YORK DIAMOND CUTTER

3 Day Only20 HoursFriday, Saturday and Sunday, November 27th, 28th & 29th

• Our largest selection of the season and lowest prices of the year.

• All the popular shapes and all the most desired sizes

ALL INDEPENDENTLY LABORATORY CERTIFIED.If this is a Diamond Christmas...this savings event of the year is for you!


6. Trunk ShowTrunk shows can provide your customers with

a way to view more of a designer’s or manufacturer’s complete line. Personal

appearances by the designer can create a stronger bond to the brand and can create

life-long collectors.

Two Days Only Our Premier Limited Edition Designer

presenting their Holiday 2015 Collection at year end values

Every JB Star creation is hand made using precious platinum.

The quality of the stones is another aspect where JB Star will not compromise.

Perfect for remounting your existing gems

Huge Holiday Collection. Introducing The New Black Caviar

Our most popular sterling and 18k designer

Two days only

Entire Holiday Colletion. Presented by The Bellari Family

WHEN ART MEETS PASSION…

Within each BELLARI design you will find a delicate art form in which the blending of colors and

unique cuts of gemstones must intertwine in harmony. In viewing my collections it is important to recognize and appreciate the integrity of craftsmanship inherent in each creaton.

Friday December 18thSaturday December 19th

Friday December 18thSaturday December 19th

EACH PIECE FROM THE COLLECTION IS UNIQUELY HAND WROUGHT WITH THE EXQUISITE PRECISION ONCE CELEBRATED BY ANCIENT ARTISANS; YIELDING A TAWNY LUXURY FIT FOR THE MODERN WOMAN WHOSE JEWELRY REFLECTS,

AT THE SAME TIME ANCIENT HISTORY, AND THE ART THAT IS THE MODERN FEMININE SPIRIT.

Her collection elegantly

reconciles the rich

inspiration of ancient

jewelry traditions, utilizing only pure and

nimble 24 Karat gold.

We are excited to bring you thisONCE IN A LIFETIME

OPPORTUNITY

Celebrate our 70th Year and enjoythe exceptional experience of the entire

LIKA BEHAR COLLECTIONfrom

Istanbul, TurkeyWe looked far and wide

for this jewelry designer who isdifferent from all the rest.

Please join us for an eventwe are truly excited about!

The more you support the event and make it special the greater the turnout you

will have with your customers.

7. Bridal EventBridal lists are available and can provide you with the names and addresses of couples and the date they are getting betrothed.

While you might be late on selling these soon-to-be-wed couples their engagement rings, targeting these prospects with wedding bands will prove to be most timely.

You can hook up with The Knot to get these names, local bridal magazines and bridal shows to get to these consumers.

8. Store Anniversary

Susan,Join Us in Celebrating our Anniversary!

$100GIFT CARD

Our Gift to You!

Cannot be combined with other offersValid only on November 15

Expires 12/31/2015

ANNIVERSARY

Scratch to Win!No purchase necessary

Expires 12/31/2015

$1000OFFWITH A $5000 OR MORE PURCHASE



105 North Wayne Ave.Wayne, PA 19087farnanjewelers.com

610-687-1323

Dear Susan

November 15th, 10-5

You’re Invited.Come see our renovated store

Store Anniversaries are a way to thank your cus-tomers for their support and business over the years.

If it were not for you, there would be no us ‘philosophy’.


9. Trade In

Out with the old, in with the new!

Fill the bag with your old-unwanted jewelry & bring it in

YOUR OLD JEWELRY IS WORTH CASH OR NEW JEWELRY

Marci Jewelry Trade-in EventNOW THROUGH MARCH 31ST

HAVE A ZIPLOCK BAG?

www.MarciJewelry.com425.455.4561

Providing customers with an opportunity where they can get a generous trade-in amount for their jewelry towards new jewelry takes their unworn and unloved pieces out of the vault or jewelry box and into your store with the customer smiling from ear to eary.

Marci Jewelers Trade-in EventMARCH 15TH - MARCH 31STBring your unwanted jewelry and trade it in for a new one.

www.marcijewelry.com425.455.4561

Hmmm...Time for a Change!

10. And More....



Click here

Click here

TO SEE MORE SAMPLES

TO SEE MORE SAMPLES


Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.Store signage: counter cards, posters, X signs, window signs, store banners, billboards

Here Is What We OfferPRINT MATERIALS

Susan,A Holiday OfferYou Can’t Resist

$1000GIFT CARD

Spend $2,000 or more and receive our gift of $1,000 toward your purchase for any in-stock item. Cannot be combined

with other offers. See store for details.

Expires 12/31/2015

OUR GIFT TO YOU

BILLBOARDS

WINDOW SIGNS TWO FOLDS IN-STORE HANDOUTS

TRIFOLDS X-SIGNS WALKING SIGNS

POSTCARDS DETACHABLE PLASTIC POSTCARDS

Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.Store signage: counter cards, posters, X signs, window signs, store banners, billboards

Email templates, FB boost ads, FB homepage banners, Instagram ads, electronic billboards

Radio, TV and Youtube ads.

DIGITAL MEDIA

RADIO & TV

DIGITAL BILLBOARDS

FACEBOOK HOMEPAGE BANNER

FACEBOOK BOOST AD

EMAIL TEMPLATE

2016 porte event issuu practice2

Documents

Transcript of 2016 porte event issuu practice2