2016 MT F2S Summit · SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit...
Transcript of 2016 MT F2S Summit · SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit...
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
Six#SocialMediaStrategiesto
PromoteYOURProgramNOW
• CheerleaderforExcellenceinSchoolHealth&ChildNutri6on• Consultanttoagencies,organiza6ons&districtsna6onwide• 2013MontanaSchoolNutri6onProfessionaloftheYear(MTSNA)
• FacebookSchoolMealsThatRock
• TwiWer@SchoolMealsRock
• PinterestSchoolMealsThatRock
• Instagram@SchoolMealsThatRock
DayleHayes,MS,RD
Hashtags#MTF2Ssummit#F2SMonth#farmtoschool
TwiWertags@SchoolMealsRock@SchoolLunch@farmtoschool@foodcorps
@TWITTER#PARTY POSTIT.PINIT.TWEETIT.
Making#SocialMedia
ChannelsWorkforYourProgram
GenerateposiYveinteracYonsandconversaYons
withoutusingtonsofYmeandenergy
• It’swhereourcustomersare.• It’swhereourcriYcsare.• It’swhereourinspiraYonis.
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SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
GenZspendsupto70%oftheirmedia
6meonYouTube
AperfectplaOormtotellMillennialparentsaboutthequalityof
yourmenus
SOURCE:1Sta6s6ca.com;worldwideusers;Q12016;2Sta6s6ca2015;3hZps://www.youtube.com/yt/press/sta6s6cs.html
1.59BMonthlyAcYveUsers1
• 1/3oftheinternet-enabledworldlogsintoFacebookatleastonceaday.
400MMMonthlyAcYveUsers2
• InstagramsurpassedTwiWerinQ3of2015withMAU
320MMMonthlyAcYveUsers1
1BMonthlyAcYveUsers3
• TwiWerservesastheprimarysocialchannelforconversaYon,sociallisteningandprovidesreal-Ymedata.
• YouTubeisthesecondlargestsearchengineonthewebandservesasaprimaryvideoconsumpYonplacorm.
MAU=MonthlyAcYveUser
#SocialMediaUsage
1. TakeFOCUSEDphotosandvideos.2. GrabGREATgraphics.3. RepeatPOSITIVEmessages.4. CreateCAPTIVATINGconversaYons.5. PostandshareREGULARmessages.6. #HASHTAG#ofenand#responsibly.
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
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SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
CONVERSATIONSAmplifying Messages• FOLLOW folks
• LIKE posts
• COMMENT on posts
Sch
oolM
ealsTha
tRoc
k
Face
book
@Sch
oolm
ealsrock
Tw
itter
@ch
efsa
mRSU14
Tw
itter
@schoolmealsthatrock
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
@brittroley
POSTINGRegularity more important
than total quantity• Devote 10-15 minutes per day
• 1-2 post per day OR …
• 3-4 times per week
LivingstonFarmtoSchool
LoudounVACountyPublicSchools Windham-RaymondME
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
CoppellISDTX BartowCountyGA
#hashtagsMaking Connections
• #nationalconnections
• #communityconnections
• #schoolconnections
#F2SMonth#farmtoschool #feedmyschool#iamgeorgiagrown
SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
#tasteofcarrollton#trojansallin
#MTF2
Ssu
mmit
#Sprou
ting
Suc
ces16
#farm
toscho
ol
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SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT
September2016
DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock
BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock
55 56
1. TakeFOCUSEDphotosandvideos.2. GrabGREATgraphics.3. RepeatPOSITIVEmessages.4. CreateCAPTIVATINGconversaYons.5. PostandshareREGULARmessages.6. #HASHTAG#ofenand#responsibly.
• CheerleaderforExcellenceinSchoolHealth&ChildNutri6on• Consultanttoagencies,organiza6ons&districtsna6onwide• 2013MontanaSchoolNutri6onProfessionaloftheYear(MTSNA)
• FacebookSchoolMealsThatRock
• TwiWer@SchoolMealsRock
• PinterestSchoolMealsThatRock
• Instagram@SchoolMealsThatRock
DayleHayes,MS,RD