2016

Media Kit

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Which is why, for nearly 160 years, we’ve been questioning it. We constantly challenge ourselves, and our readers, to rethink just about everything, from business and politics to art and culture.

At The Atlantic, we don’t just answer questions. We question answers.

The result? Big, provocative ideas that get people talking—about the issues that matter most.

No one ever changed history by accepting the status quo.

Who We Are->

“The Atlantic does this a lot: [launches] large, provocative conversations that you later hear end-lessly dissected on cable news, in the blogosphere, and on Twitter. It is a think piece factory.”

- NPR

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1897After reading John Muir’s “The American Forests,” first published in The Atlantic in 1897, President Theodore Roosevelt, known as “the conservation president,” establishes the National Park System in the United States.

1945The Atlantic publishes Vannevar Bush’s “As We May Think,” later credited with predicting the rise of the Internet.

1963 Martin Luther King’s “Letter From Birmingham Jail” is republished nationally in The Atlantic, helping grow the civil-rights movement and ushering in a new way of thinking.

1990More than a decade before the tragic events of 9/11, the historian Bernard Lewis writes, in “The Roots of Muslim Rage," about a “surge of hatred” emerging from certain regions of the Islamic world. Bill Clinton makes the piece required reading in the White House. Today, the argument continues to be both influential and deeply relevant.

2007Andrew Sullivan’s “Why Obama Matters” is credited, by The New York Times and others, with influencing the fate of the 2008 elections.

2014 Ta-Nehisi Coates sends shockwaves across America with “The Case for Reparations," not only earning the George Polk Award but also appearing on nearly every major cable outlet. The issue sold out on newsstands, and—most important—the article changed the character of the national conversation on race.

For 159 years, our stories have sparked conversation and inspired change.

Milestones->

SOURCE: MRI Doublebase 2015 & comScore Plan Metrix Q2-Q3 2015; The Atlantic & TheAtlantic.com are ranked against Bloomberg Businessweek, The Economist, The New Yorker, Forbes, The New York Times, Time, Wired, The Wall Street Journal, Buzzfeed.com, Salon.com, Slate.com, HuffingtonPost.com, TheWeek.com, Mashable.com, Vox.com, & FastCompany.com.

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And the people talking are as exclusive as they come.

Our Audience->

The Atlantic magazine

TheAtlantic.com

116 index

246 index 292 index

131 index

362 index

for Influential for Graduated College, Plus

for Stock Portfolio: $250K +

for Tech Geek for Trendsetter

#2 #2

#1 #1264 index

for Politics & Current Events Influential

#1

#1

SOURCE: PUBLISHER DATA

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19x more Facebook shares per cover story than closest competitor

2x more engaged audience than industry average

They share our stories —a lot.

Engagement->

“The big foreign policy piece that everyone is talking about.”

—Ross Douthat, The New York Times

Atlantic Influence What ISIS Really Wants

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MARCH 2015

7 million unique visitors • 8.5 minutes of average engaged time 1.5 million social shares Copies of the cover story found across the White House

The No. 1 Most Engaged Piece of 2015(Chartbeat)

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We’re growing at unprecedented rates.

Our Momentum->

No. 2 fastest-growingmagazine brandacross all platforms (MPA Sept. 2015)

54growth, year over year (MPA Sept. 2015)

24unique visitors (Omniture March-May 2016)

PERCENT

MILLION

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EVENTS- 18K thought leaders attend AtlanticLIVE events annually (Publisher’s Data)

PRINT- Readership: 1.7MM

(MRI Doublebase 2015)

- 496K circulation (AAM Jan.-June. 2015)

- Median age: 51.3- Median HHI: $88,400- M/F: 52% / 48%

DIGITAL- 24MM unique visitors

- 43% desktop / 57% mobile

- Median age: 45.2

- Median HHI: $91,505- M/F: 52% / 48%- 2.8MM social followers

- 1MM Flipboard

We engage our audienceacross all platforms.

Platform Breakdown->

(Facebook, Twitter, Instagram, Google+, & LinkedIn;includes duplication)

(Omniture March-May 2016)

(comScore Nov. 2015)

(Flipboard)

32.6MM total reach(Omniture Nov. 2015 & MRI Doublebase 2015; does not include duplication across platforms)

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“Best Single Article” for “What ISIS Really Wants” (min Best of the Web, 2015)

“Best Cover” for November 2014 (Finalist, National Magazine Awards, 2015)

“Best Website” for TheAtlantic.com (Finalist, National Magazine Awards, 2015)

“Best Essay & Criticism” (Finalist, National Magazine Awards, 2015)

“Publisher of the Year” (Finalist, Digiday Publishing Awards, 2015)

Best Use of Video for “If Our Bodies Could Talk” (Finalist, Digiday Publishing Awards, 2015)

“Event Dream Team” for AtlanticLIVE (Folio FAME Awards, 2015)

Our editorial content has been cherished for 158 years—and continues to receive praise today.

Awards->

Atlantic Influence The Coddling of the American Mind

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“A recent Atlantic article was headlined ‘The Coddling of the American Mind’ … Obama has

clearly followed those debates, and seems to side with critics who think students are asking

colleges to go too far.”-Libby Nelson, Vox.com

SEPTEMBER 2015

Our marketing team is re-envisioning the relationship among

brand, publisher, and audience.

IDEA MARKETING

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Sponsor ContentOur award-winning articles, videos, infographics, and experiences are setting new standards.

Editorial Projects We offer our partners the opportunity to sponsor and align with the work our editors are most passionate about.

High-Impact AdvertisingWe’ll create an eye-catching media experience, online or in print.

Events & Experiential When it comes to reaching people IRL, the sky’s the limit on what we can do.

Distribution & Amplification We make sure you reach the right people, at the right time, on the right channels.

Influencer Engagement We’ll help you engage the people who can add influence and impact to your brand.

Real-Time Analytics Our suite of analytics tools ensures you’re hitting your goals throughout the campaign.

And here’s how we can partner together.

Atlantic Re:think’s Capabilities->

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We tell stories that advance brand objectives and captivate our discerning audience.

Case Studies->

Netflix House of Cards’ “The Ascent”“It’s top shelf digital publishing […] This kind of ad is the holy grail for marketers—a premium, edit-worthy, and editorially presented ad on a non-divisive topic.” —Jeff Beer, Fast Company

Qualcomm’s “Could: Painting What’s Possible”“5 Native Ad Campaigns the Industry Is Loving Right NOW” —Brandtale

IBM’s “Transformation of Business”“The Atlantic has found success partnering with brands such as IBM, which was responsible for a series of beautiful, interactive pieces about the power of big data.” —Sprinklr.com

Xerox’s “Working Better”“They get kudos for being nimble, quick and seemingly without any issue with energy level. They must be taking their vitamins over there.” —Barbara Basney, Vice President of Global Advertising & Media, Xerox

Cathay Pacific’s “Life Well Traveled”“Loved reading this by @tarynadler on @TheAtlantic” —Spencer Spellman, former editor in chief at Expedia.com & travel influencer

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“Best Sponsored Content Editorial” for Netflix’s “The Ascent”(Judge’s & People’s Choice, Sharethrough’s The Native Creative Awards, 2015)

“Marketing Team of the Year” (Folio Marketing Awards, 2015)

“Best Advertiser/Program Partnership” for Porsche’s “Art of the Thrill” (min Best of the Web & Digital Awards, 2015)

“Site of the Day” for Seagate’s “The Invisible Infrastructure” (Favourite Website Awards, 2015)

“Best Content Studio” (Honorable Mention, Digiday Publishing Awards, 2015)

And the industry has taken note.

Atlantic Re:think's Awards->

FALL 2015

Atlantic Influence How The Atlantic gets people to spend more than 4 minutes on its native ads

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“The Atlantic’s native ads are getting shared more on social

platforms and … they now outperform BuzzFeed and

Mashable in terms of the time readers spend on them.”

-Lucia Moses, Digiday

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MoneyToday, investors and business leaders face a unique set of challenges. Around the world, major economic, political, and social forces are at work, leading to transformative changes that are hard to predict—but must be swiftly adapted to. In 2016, The Atlantic’s editors will be taking on those global forces and exploring the major shifts that are having a transformative impact on markets, businesses, and societies around the world. Through a special May “Money Report,” The Global Economy Project editorial series on TheAtlantic.com, and new video projects, and at our Global Economy Forum, The Atlantic's editors will examine everything from the Trans-Pacific Partnership to major currency fluctuations in Latin America, illuminating the state of our global economy for readers across all platforms.

Print: May Issue - Space close: 3.9.16 - On newsstands: 4.26.16Digital: Multi-week Editorial Series - Launch: 2.26.16Live: March - Global Economy Forum - New York City

Question AnswersRather than simply answering questions, The Atlantic questions answers. That’s our guiding principle. It drives every article we publish, every video we produce, and it’s why influential leaders—across business, politics, technology, and culture—consume our content and engage with our ideas every day. And this spring, it’ll be The Atlantic’s biggest brand moment in nearly a decade. An inaugural “Question Answers” issue will hit newsstands in May, and a variety of digital and video features will bring the ethos to life for readers in unique, interactive, and inspiring ways.

Print: June Issue - Space close: 4.6.16 - On newwstands: 5.24.16Digital: Multi-week Editorial Series - Launch: 5.24.16 Live: May - Question Answers - New York City

Our 2016 editorial calendar

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ElectionsThe Atlantic has a 159-year tradition of unparalleled political journalism, combining incredible access with an uncanny ability to surface the hidden narratives beneath the biggest political stories happening today. For the 2016 election, our editors are gearing up to bring a new kind of election coverage that spans digital, print and live activations to our deeply engaged and politically savvy audience. From a dynamic, interactive Election 2016 dashboard to three blockbuster cover stories from three of our most prominent voices—David Frum, Jeffrey Goldberg, and Ta-Nehisi Coates—to an unmissable activation at the Democratic and Republican conventions, The Atlantic will uphold and expand its tradition of covering what matters in American politics.

Print: Ongoing Alignment Opportunities Digital: On-going Alignment OpportunitiesLive: July - Atlantic LIVE at the conventions - Cleveland & Philadelphia

HealthWhen it comes to reporting on health care, industry influencers don’t just want talking heads. They want insights. They want to know the big ideas, the radical innovations driving the future of health care. That’s where The Atlantic steps in. In 2016, the editors will delve into one of the most complex industries in the country with their trademark combination of analysis and wit. From rethinking the consumer relationship with Big Pharma in a special 2016 “Health Report” to bringing together the most influential and inventive minds in health care at Spotlight Health in Aspen—all while exploring the incredible technological innovations that are improving our lives through original video series—our 2016 coverage will offer our readers an in-depth and fascinating look at the health care landscape.

Print: July/August Issue - Space close: 5.11.16 - On newwstands: 6.28.16Digital: Multi-week Editorial Series - Launch: 6.28.16 Live: June - Spotlight Health Aspen Ideas Festival - Aspen

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TechnologyFor The Atlantic, technology isn’t just the latest gadget release. Nor is it merely an examination of the stuff technology is made of. Rather, it’s about the impact technology has on the world around us—how its breathtaking rate of acceleration is shaping the future minute by minute; how its consequences, both physical and psychological, influence nearly every aspect of modern life; how the tremendous power it yields represents remarkable opportunity and grave risk alike. Encompassing both print and digital features, including video and a virtual-reality experience, The Atlantic’s technology moment looks beyond the latest product launch to uncover the subtler, more transformative shifts taking place in society today.

Print: November Issue - Space close: 8.31.16 - On newwstands: 10.18.16 Digital: Multi-week Editorial Series - Launch: 10.18.16

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Women&The challenges and opportunities facing women today are as complex as they are plentiful. The Atlantic is no stranger to that reality: Ever since we published Anne-Marie Slaughter’s explosive 2012 cover story, “Why Women Still Can’t Have It All,” our editors have been at the center of the conversation. From blockbuster interviews with female leaders like PepsiCo’s Indra Nooyi to first-person essays on the nuances of gender, work, and family—including “Why I Put My Wife’s Career First,” from Slaughter’s husband, Andrew Moravcsik—The Atlantic has never shied away from the gray areas, the hard truths, the big, unanswered questions. And in Women&, we’ll tackle a range of subjects, from women in film to the wage gap to inequalities in Silicon Valley to anywhere and everywhere else that needs exploration.

AutomatedToday, robotics—or the world of automated, artificially intelligent machines and algorithms that impact the world around us—are in everything, from planes, trains, and automobiles to homes, drones, and our smartphones. And they’re affecting everything, too: work, life, the very ways we see and think about the world. The Atlantic is well positioned to talk about such sweeping shifts—in 1945, we published what many credit as the first public call for an Internet, and certainly one of the most influential technology essays in modern history: “As We May Think,” by Vannevar Bush. Today, we continue to advance our rich tradition of forward-thinking tech journalism, from projects like an editor attempting to replace herself with an algorithm to think pieces exploring the relationship between humans, robots, and society. In Automated, our editors bring their trademark big-picture, convention-challenging perspectives to the question of what integrating people and machines will mean for humanity.

Special opportunities in 2016

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The Future of Work It’s a question that matters to everyone: What is the future of work? It’s also a conversation that The Atlantic has been leading for years, with two influential cover stories in the past two years on the subject: “They're Watching You at Work,” about big data and the rise of people analytics, and “The End of Work,” which examined the impacts of technology replacing human jobs. And in 2016, we're doubling down on this essential conversation, launching a multi-platform franchise about the types of work we’ll all experience in the near-future economy.

Advertising Around the WorldAdvertising is a language that speaks to its target not only in words and images, but in cultural truths. Take Coca-Cola, for example, a brand that sells happiness worldwide. But what does happiness look like across the globe? In Japan, maybe it comes through with kinetic, explosive animation. In Brazil, maybe an impromptu Capoeira face-off on a festive street. In this special editorial project, The Atlantic’s editors will go to the heart of these differences, asking questions like—How do brands and agencies around the world translate universal truths into different languages? How do they work around cultural limitations—for example, featuring women in advertising in conservative Muslim countries? And how does the United States, arguably the nation most deeply defined by its consumerism, approach advertising differently than others? Taken together, this series will explore the intersection of culture, communication, and our collective humanity.

The Art of FandomWhat do the Super Bowl, Harry Potter, and Sherlock have in common? These are just three examples of pop-culture phenomena that have rabid fan bases so enamored of the characters and the worlds they inhabit that they’ve developed original artwork and new narratives—and, generally, built their lives around dedication. This kind of engagement is the stuff of creators’ (and marketers’) dreams. So what’s the secret? In an all-new editorial project, The Atlantic's editors will explore fandom from all angles: what it means to be a fan, how that’s changing with new technology and communities, and how fandom is transforming the pop culture landscape.

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Of AgeIf you were a 10-year-old girl in 17th-century France, you would likely have more in common with adults two or three times your age than with a 10-year-old in 2015. Economic, social, and political factors all conspire to make the transition from childhood to adulthood different across generations, borders, and decades. In Of Age, The Atlantic’s editors will explore the transition from childhood to adulthood in their signature inquisitive and provocative way. Throughout the articles, they’ll wrestle with questions of psychology and brain development, sociocultural milestones, the “end of nurture,” and why some adults seem never to really grow up.

Explain the JokeWhat makes a great joke? Syntax, sure. Really strong delivery, yes. But it’s also context. And nowhere is that more true than when you look at comedy on an international, cross-generational, cross-cultural level. In the newest series from The Atlantic, our writers are going to talk with comedians from around the world, and ask them to explain the most popular jokes and memes from their specific cultures. It’s an incredibly smart series that looks at how comedy is far more nuanced than we think, and in 2016 it’s coming from The Atlantic.

How Celebrities SleepWe’re going to measure the sleep patterns of celebrities. There, we said it. Aptly named How Celebrities Sleep, the series will give an intimate look at how the famous find their rest—analyzing their circadian rhythms and revealing the ins and outs of their waking hours. As part of this program, we’ll also include an interactive graph that plots which of the famous subjects are awake, in REM, or somewhere in between at any given point in the night. Together, it’s a fun and insightful way to talk about the importance of sleep, and its impact on our lives.

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Silicon ValléA team of engineers in downtown Helsinki are quietly impressing technologists around the world. You’ve probably never heard of them, or their thriving European start-up, called Beddit, but they’ve figured out a way to quantify your sleep—and they’re just one of many budding tech companies in Finland’s capital. Those kinds of inventive, cutting-edge hubs of innovation, are popping up in cities worldwide, from Helsinki to Shanghai to Lima, Peru. And they have far-reaching implications on the global business and technology story. Which is why, in 2016, The Atlantic’s tech editors will visit these places, uncovering the creativity, innovation and technology taking shape in R+D labs all over the world.

“I like …”Think about the technology you thoroughly enjoy experiencing. Maybe it’s an airplane when you’re in a window seat, or a wok, or the “Recommendations for You” section on Netflix. Whatever it is, the delights of modern technology are often overshadowed by the new gadgets and gizmos you see on the news and in commercials after your team scores a touchdown. The Atlantic’s tech editors want to change that. To do it, they’ll think hard about the technologies they like—and that we all take for granted—publishing a series of pieces in 2016 that will make you pause, smile, and reconsider, if for just a moment, the impending anguish of your next flight.

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If Our Bodies Could TalkThe path towards building a healthier society doesn’t always have to be so serious. In fact, sometimes that path is a lot more exciting when injected with a little humor. Which is exactly how The Atlantic’s senior editor and resident doctor, James Hamblin, feels when it comes to his hilarious video series, “If Our Bodies Could Talk.” From “Workouts to Do at Work” to “Sad Desk Lunch,” Dr. Hamblin combines both improvisational comedy and exhaustive research to help readers navigate the ever-confusing terrain of how to live a healthier, longer, happier life.

Economics in Plain EnglishSenior editor Derek Thompson offers simple explanations to complex questions about financial planning and investing. He selects questions submitted by readers, from highbrow to lowbrow, trivial to weighty, practical to theoretical—and films short, quippy videos answering each question in a way that’s only watchable and informative, but also just plain fun and entertaining.

Saturday Night in AmericaNot all Saturday nights are created equal. Nor are any two the same. In Saturday Night in America, we’ll traverse the country in search of the most interesting, ambitious, enlightening journeys people are taking on Saturday night. One may be going to a music festival. Another may be in search of the darkest night sky in America. Another still may be trying out an outrageous culinary experience. All will be fascinating and captivating.

A selection of video projects for 2016

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Creativity Is a HustleCreativity doesn’t just magically appear. It’s a hustle. But what does that hustle look like across fields—from music and art to journalism and science? That’s what we’ll explore in a series of compelling videos that go deep inside the creative process, featuring some of the most fascinating innovators and thinkers today.

STEM HackersIt may be the most-discussed topic in education today: How can we facilitate a new generation of scientists, technologists, engineers, and mathematicians—to keep America competitive, innovative, ahead of the curve? The proposed solutions are as varied as they are numerous. How, then, to separate the figurative wheat from the chaff? In this series, we’ll search the country to uncover stories of the most inventive and inspiring STEM educators and researchers today.

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Atlantic Influence Ta-Nehisi Coates

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“In an America consumed by debates over racism, police violence and domestic terror, it is Coates to whom so many of us turn to affirm, challenge or, more often, to mold our views from the clay.”-Carlos Lozada, The Washington Post

National Book Award winner • MacArthur “Genius” Fellowship • min Most Intriguing People of 2015 • PAPER’s 50 Most Beautiful People • Harriet Beecher Stowe Writing Prize • George Polk Award • POLITICO 50 • Root 100

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Issue Space Space Close Materials Close On-Sale

Jan/Feb 16 4-Nov-15 10-Nov-15 29-Dec-15

March 16 30-Dec-15 5-Jan-16 16-Feb-16

April 16 3-Feb-16 9-Feb-16 22-Mar-16

May 16 9-Mar-16 15-Mar-16 26-Apr-16

June 16 6-Apr-16 12-Apr-16 24-May-16

July/Aug 16 11-May-16 17-May-16 28-Jun-16

September 16 29-Jun-16 5-Jul-16 16-Aug-16

October 16 3-Aug-16 9-Aug-16 20-Sep-16

November 16 31-Aug-16 6-Sep-16 18-Oct-16

December 16 5-Oct-16 11-Oct-16 22-Nov-16

Jan/Feb 17 2-Nov-16 8-Nov-16 20-Dec-16

No cancellations will be accepted after space close. Materials received after close will be inspected if time allows but may run as sent

2016 print schedule& specs

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Ad Sizes Non-Bleed Bleed* Trim* Live Area*

Spread 14 7/8" x 10" 16" x 10 3/4" 15 3/4" x 10 15 1/8" x 10"

Full page 7" x 10" 8 1/8" x 10 3/4" 7 7/8" x 10 1/2" 7 3/8" x 10"

2/3 vertical 4 5/8" x 9 1/2" 5 1/4" x 10 3/4" 5" x 10 1/2" 4 3/4" x 10"

1/3 vertical 2 1/4” x 9 1/2” 2 7/8” x 10 3/4” 2 5/8” x 10 1/2” 2 1/8” x 10” 1/3

Square 4 5/8” x 4 5/8”

1/2 page horiz. 6 3/4” x 4 5/8” 8 1/8” x 5 1/4” 7 7/8” x 5 1/8” ** 1/4” from trim(standard)

1/2 spread horiz. 14 5/8” x 4 5/8” 16” x 5 1/4” 15 3/4” x 5 1/8” ** 1/4” from trim

1/2 page digest call for size ** no top bleed for 1/2 page ads

1/6 page vert. 2 1/4” x 4 5/8” (standard)

1/6 page horiz. call for size

1/12 2 1/4” x 2 1/4”

1 inch 2 1/4” x 1”

Frequency: Published 10 times a year, with double issues in January/February and July/August, by:The Atlantic Monthly Group600 New Hampshire Avenue NWWashington, DC 20037phone: 202.266.6000

Advertising contact: atlantic_advertising@theatlantic.comProduction contact: atlantic_production@theatlantic.comPrinting process: Offset Full Run, 133 line screenBinding: Perfect BoundLayouts: 2 and 3 columnsMaterials specifications and delivery instructions available online at advertising.theatlantic.com/specs.

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*LIVE AREA, SAFETY, AND TRIM FORBLEED ADSTrim Size: 7 7/8” x 10 1/2”

Keep live matter 1/4” from trim, 3/8” from bleed edge.Gutter safety 1/4”

For spread bleed ads, supply separate proof ruled with trim marks to show position on page.Follow placement and approval guidelines for all bleed ads in the online ad portal, theatlantic.sendmyad.com.

FILE FORMATFile: PDF x1a preferred. All graphics minimum 300dpi. Total combined density should not exceed 280%.Color: 4-Color Process; Matched: GAA/SWOP.5th cylinder available upon approval; premium charge applies. Incorrect spot or RGB color can be converted on request in writing to CMYK at advertiser risk.

MATERIALS/PROOFSSUBMIT ALL FILES ONLINE:

theatlantic.sendmyad.com.Files are not accepted via e-mail or disc. If more than one file is uploaded, The Atlantic will use the most recent and delete duplicates.Proofs: Ads submitted without a SWOP-stan-dard proof waive the right to question color/reproduction.Send one SWOP proof to:

Jennifer AdamsThe Atlantic Production600 New Hampshire Ave NWWashington, DC 20037phone: 202.266.7077

In the absence of SWOP proof we run on press to a digital version of the supplied file. A majority of our advertisers are now choosing this option.

GENERAL INFORMATIONFrequency: Published 10 times a year, with double issues in January/February and July/August, by:The Atlantic Monthly Group

600 New Hampshire Avenue NWWashington, DC 20037phone: 202.266.6000

Printing process: Offset Full Run, 133 line screenBinding: Perfect BoundLayouts: 2 and 3 columns

CONTACTSFor advertising information and rates:E-mail: atlantic_advertising@theatlantic.comPhone: 646.539.6700Media Kit: advertising.theatlantic.comFor production and materials information:E-mail: atlantic_production@theatlantic.comSplit Distribution, Inserts, and Manufacturing:John Kefferstan, Production DirectorPhone: 202.266.7076Materials Questions/Extensions/Ad Portal/Delivery:Jennifer Adams, Associate Production DirectorPhone: 202.266.7077

Materials specifications and schedule available online at advertising.theatlantic.com/specs

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Digital ad specs

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Leaderboard

728x90

Gif/JPEG

1 pixel border

1 pixel border

40K

n/a

n/a

n/a

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n/a

n/a

n/a

n/a

n/a

n/a

Flash versions 10+

100K (Image + Flash)

user-click, on-load audio must be on mute

image file + 1x1 with Click Tracker

on (release) {getURL(_root.clickTag, “_blank”);}”

3 loops max, :10sec each

30 FPS

user-click or autoplay on mute

Javascript / iFrame and Internal Redirects

5 Business Days

:30sec

AS3

100K

Dimensions

Accepted File/Creative Types

Flash Action Script Version

Max File Size

Border Requirements

Audio Initiation

Animation Initiation

Animation Length

(Flash Only) Frame Rate

(Flash Only) Looping

(Flash Only) clickTag Im-plementation for SWF files

Third Party Tag Type

Lead Time

HTML5 (preferred)

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300x250

Gif/JPEG

1 pixel border

1 pixel border

40K

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Flash versions 10+

100K (Image + Flash)

user-click, on-load audio must be on mute

image file + 1x1 with Click Tracker

on (release) {getURL(_root.clickTag, “_blank”);}”

3 loops max, :10sec each

30 FPS

user-click or autoplay on mute

Javascript / iFrame and Internal Redirects

5 Business Days

:30sec

AS3

HTML5 (preferred)

100K

2/5->

Box

Dimensions

Accepted File/Creative Types

Flash Action Script Version

Max File Size

Border Requirements

Audio Initiation

Animation Initiation

Animation Length

(Flash Only) Frame Rate

(Flash Only) Looping

(Flash Only) clickTag Im-plementation for SWF files

Third Party Tag Type

Lead Time

323/5->

Half Page

300x600

Gif/JPEG

1 pixel border

1 pixel border

50K

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Flash versions 10+

100K (Image + Flash)

user-click, on-load audio must be on mute

image file + 1x1 with Click Tracker

on (release) {getURL(_root.clickTag, “_blank”);}”

3 loops max, :10sec each

30 FPS

user-click or autoplay on mute

Javascript / iFrame and Internal Redirects

5 Business Days

:30sec

AS3

HTML5 (preferred)

100K

Dimensions

Accepted File/Creative Types

Flash Action Script Version

Max File Size

Border Requirements

Audio Initiation

Animation Initiation

Animation Length

(Flash Only) Frame Rate

(Flash Only) Looping

(Flash Only) clickTag Im-plementation for SWF files

Third Party Tag Type

Lead Time

334/5->

Desktop Interstitial

640x480

Gif/JPEG

1 pixel border

1 pixel border

50K

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Flash versions 10+

100K (Image + Flash)

image file + 1x1 with Click Tracker

on (release) {getURL(_root.clickTag, “_blank”);}”

1 loop max

30 FPS

user-click or autoplay on mute

Javascript / iFrame and Internal Redirects

5 Business Days

:10-:15sec

user-click, on-load audio must be on mute

AS3

HTML5 (preferred)

100K

Dimensions

Accepted File/Creative Types

Flash Action Script Version

Max File Size

Border Requirements

Audio Initiation

Animation Initiation

Animation Length

(Flash Only) Frame Rate

(Flash Only) Looping

(Flash Only) clickTag Im-plementation for SWF files

Third Party Tag Type

Lead Time

345/5->

Video Pre-roll

1280x720

MP4 + 1x1 VAST

.mp4 Video File + 1x1 with Click Tracker VAST 1.0 or 2.0

5 Business Days

pre roll

pre roll

pre roll

pre roll

pre roll

pre roll

pre roll

pre roll

pre roll

Dimensions

Accepted File/Creative Types

Flash Action Script Version

Max File Size

Border Requirements

Audio Initiation

Animation Initiation

Animation Length

(Flash Only) Frame Rate

(Flash Only) Looping

(Flash Only) clickTag Im-plementation for SWF files

Third Party Tag Type

Lead Time

35Contacts

Let’s talk.

Hayley Romer, VP & Publisher, HRomer@TheAtlantic.com

Bill Mulvihill, Associate Publisher, BMulvihill@TheAtlantic.com

Sarah Champ, Assistant to the Publisher, SChamp@TheAtlantic.com

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