2016 Media Kit2016 Media Kit The leading professional organization dedicated to the advancement,...

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2016 Media Kit The leading professional organization dedicated to the advancement, advocacy and professional development of pathologists’ assistants. 2345 Rice Street, Suite 220, Saint Paul, MN 55113 [email protected] | 800.532.AAPA (2272) pathassist.org facebook.com/pathassist twitter.com/pathassist instagram.com/pathassist

Transcript of 2016 Media Kit2016 Media Kit The leading professional organization dedicated to the advancement,...

Page 1: 2016 Media Kit2016 Media Kit The leading professional organization dedicated to the advancement, advocacy and professional development of pathologists’ assistants. 2345 Rice Street,

2016

Med

ia K

it

The leading professional organization dedicated to the advancement, advocacy and professional

development of pathologists’ assistants.

2345 Rice Street, Suite 220, Saint Paul, MN [email protected] | 800.532.AAPA (2272)

pathassist.org facebook.com/pathassist

twitter.com/pathassist instagram.com/pathassist

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1,600+ members> Reach your target audience

> Capture our members’ purchasing power for your company

ADVERTISING OPTIONS• Quarterly journal, The Cutting Edge• Website• Mailing labels• Sponsorships:

1. Annual Conference Events2. Scholarships3. Online CE4. Webinars

ABOUT THE AAPAThe American Association of Pathologists’ Assistants (AAPA)wasfoundedin1972asanot-for-profitvolunteerorganization of allied health practitioners dedicated to the advocacy and advancement of the pathologists’ assistant profession. The AAPA advocates, promotes and sustains the highest education and professional standards for the profession, for all associated educational training programs and for individual pathologists’ assistants. It is our mission to provide our members with high-quality, targeted continuing education (CE) opportunities, as well as professional development and leadership activities, including networking and support. Additionally, the AAPA strives to promote and support high quality standards within the scope of practice for pathologists’ assistants in anatomic pathology, ensuring the provision of high- quality patient care.

The objectives of the organization, then and now, are to:

• Benefitandfurthertheprofessionbypromoting and maintaining high standards of ethical conduct.

• Provide continuing education (CE) for its members and work for the development of additional pathologists’ assistant training programs.

• Inform the public and medical community as to the goals and professional capabilities of the pathologists’ assistant.

• Implement new programs that will help maintain the status of the AAPA and its members as a vital link in the healthcare chain.

OUR MEMBERSToday the AAPA has more than 1,600 members composed of graduates of accredited pathologists’ assistant training programs and “on-the-job trained” (OJT) individuals who have successfully met membership requirements. We are also fortunate to have a strong and growing student membership, comprised of more than 200 students.

Since its founding, the AAPA has continued to grow and develop on a national level, publishing a quarterly journal, developing and maintaining a website, providing CE opportunities to its members and informing the public, medical community, and other pathology organizations ofitsgoalsandbenefits.

WHO WE ARE

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SUBMIT ADS TO:AAPACentralOffice2345 Rice Street, Suite 220St. Paul, MN 55113Email: [email protected]

AD SIZES HEIGHT WIDTHFull Page 10” 7 ½”Half Page 4 ½” 7 ½”Half Page 10” 3 ½”(Vertical text) Quarter Page 4 ½” 3 ½”All ads are horizontal text with the exception of the half page option.

RATES (pricing for full-color ads)

Full Page $750Half Page $450Quarter Page $250Video $1,000Online-only version

FORMAT (for print ads)

Ad artwork should be in digital format (jpeg or tif), with a MINIMUM RESOLUTION OF 300 DPI.

THE JOURNAL OF THE AAPA: THE CUTTING EDGE

Place your product or company ad directly in the hands of AAPA members (1,600+).

The journal is released in both digital and hard copy formats on a quarterly schedule.

Choose between full-, half-, or quarter- page ads in the printed or digital version.

Place a video in the digital journal for maximum engagement.

EDITORIAL SCHEDULEQuarter 1: Ad due January 1Quarter 2: Ad due April 1Quarter 3: Ad due July 1Quarter 4: Ad due October 1

AD PLACEMENTAlthough placement requests will be considered whenever possible, the AAPA reserves the right to place ads within the publication where it deems appropriate.

PRINT ADVERTISING

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PATHASSIST.ORGTheAAPAwebsiteisspecificallydesignedtohaveeverythingapathologists’assistantprofessional needs in one place. You will have the capability to reach potential clients at work or home by advertising on pathassist.org.

WEBSITE STATISTICSThe statistics below are average monthly numbers pulled from our website analytics.

UNIQUE IP VISITORS: 8,532 | PAGE VIEWS: 75,781

#1

#1 BOTTOM BANNER AD

$250 per month or$700 for three months(700 w x 200 h px)

ONLINE ADVERTISING

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#1 or #2 BANNER AD(200 w x 200 h px)

$250 per month or$700 per space for three months or purchase both spaces for a larger ad

#3 BOTTOM BANNER(700 w x 200 h px)

$400 per month or$1,100 for three months

WEBSITE SUBPAGESYour advertisement will appear on every main subpage of the website. You can choose between three different placement options with one- or three-month contracts. You can also choose to purchase multiple spaces for a larger ad.

#1

#2

#3

ONLINE ADVERTISING DIRECT MAIL ADVERTISING

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Reach our members by mail

Send a targeted mailing to AAPA

members

Single-use, pre-printed

labels available

MAILING LABELS TO ADVERTISE A PRODUCT OR SERVICEMailing labels of all active AAPA members (1,600+) may be obtained through the AAPACentralOffice.

Label requests for promoting a product or service need to be approved by the AAPA. A copy of the promotional materials must be emailed to the AAPA office at [email protected].

Labelswillbemailedbystandardfirstclassmail to the designated address within one week of receiving payment.

About AAPA mailing labels:•Because we want to protect our

members’ privacy, we cannot provide labelsondiskorinanExcelfile.

•They may not be duplicated. •Labels are to be used for a one-time

mailing.•The fee is $350 to purchase a set

of labels. Sales tax applies to label purchases made in Minnesota.

DIRECT MAIL ADVERTISING

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FREE Website

AdvertisingComplimentary set of member mailing

labels (1,600+)

One half-page ad in the AAPA Journal

JOIN THE AAPA AS A SUSTAINING MEMBERFor more information or to apply, visit pathassist.org.Or contact Anne Lacher at the AAPACentralOffice:

800-532-AAPA(2272) or [email protected]

SUSTAINING MEMBERSHIPExtend your visibility even further by becoming a Sustaining member! Sustaining membership provides interested corporations with an avenue to demonstrate their support of the goals of the AAPA, in addition to supporting the annual conference.

BENEFITS OF MEMBERSHIP• Acknowledgement as a Sustaining member

in the Fall Conference program booklet• Acknowledgement as a Sustaining member

in the journal• Logo with link on the home page of the

website• Logo with link on Sustaining member page

of the website• One set of free member mailing labels• One free half-page, B&W ad in one issue

of the quarterly journal• Receive 10% discount on journal ads• Subscription to The Cutting Edge journal• Use “Member of AAPA” in advertisements

Any individual or group who wishes to help support the AAPA by paying an annual fee set by the Board of Trustees can apply for membership. Sustaining members shall be entitled to all privileges except the right to vote on Association matters, hold office,serveasacommitteechairorhaveaccessto job listings and/or the online forum.

The Association may reject applications if it is deemed that the individual’s or group’s business and/or personal practices, by their nature, constitute a conflict with the AAPA Bylaws,interests, principals, ethics and mission statement.

AAPA MEMBERSHIP

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ContaCt name: ________________________________address: _____________________________________ Country: ____________________________________Phone: ______________________________________ email: _______________________________________PLEASE NOTE: This is an advertising application. All advertising applications are subject to review and approval by the AAPA. Moreover, we reserve the right to deny advertising privileges to any applicant.

Signature & Date:____________________________________________________________________________________________________Contributions or gifts to the AAPA are not tax deductible as charitable contributions. They may, however, be tax deductible as ordinary and necessary business expenses or under other provisions of the Internal Revenue Code. Consult your tax advisor.

ComPany: ____________________________________City/state/ZiP: ________________________________

Fax: ________________________________________Website: _____________________________________

Please print clearly when completing this form.

Print OPtiOns

Full Page ad (10” high x 7 1/2” Wide) - #___ x $750 .........................................$ ___________ HalF Page ad (4 1/2” high x 7 1/2” Wide) - #___ x $450.....................................$ ___________ HalF Page ad (10” high x 3 1/2” Wide) - #___ x $450.........................................$ ___________ Quarter Page ad (4 1/2” high x 3 1/2” Wide) - #___ x $250 ...............................$ ___________

The Journal of the AAPA, The Cutting Edge

Quarter 1 (ad due Jan. 1, 2016) Quarter 2 (ad due aPril 1, 2016) Quarter 3: Pre-COnFerenCe (ad due July 1, 2016) Quarter 4 (ad due oCt. 1, 2016)

BOttOm Banner ad (3 months) - $700 ...............................................................$ ___________ BOttOm Banner ad (1 month) - #___ x $250 ....................................................$ ___________

#1 Banner ad (3 months) - $700 ......................................................................$ ___________ #1 Banner ad (1 month) - #___ x $250 ............................................................$ ___________ #2 Banner ad (3 months) - $700 ......................................................................$ ___________ #2 Banner ad (1 month) - #___ x $250 ............................................................$ ___________ BOttOm Banner ad (3 months) - $1,100 ............................................................$ ___________ BOttOm Banner ad (1 month) - #___ x $400 ....................................................$ ___________

Issue Placement

Pathassist.org Subpages

mailing laBels tO advertise a PrOduCt Or serviCe - $350 ...............................$ ___________

Online OPtiOns

Pathassist.org Home Page

mail OPtiOns

Mailing Labels

Payment MUST accompany application form TOTAL $ _____________

2016 aaPa sustaining memBersHiP (through 12/31/2016) - $550 ...................$ ___________

memBersHiP

AAPA Sustaining Membership

AAPA MEMBERSHIP ADVERTISING APPLICATION

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Enclosed is $______in payment to the AAPA. Make check payable to AAPA. Please charge my: Visa MasterCard Discover AMEX $ _______________________ in payment to the AAPA. Card # ____________________________________________________________________________________________ Exp. Date __________________________________________________________________________________________Credit Cardholder’s Name _____________________________________ Sig. Code _____________________________Signature __________________________________________________________________________________________

Payment:

material suBmissiOn

PleasesendanyrequiredinformationtotheAAPACentralOfficeinconjunctionwithyourapplication.

AAPACentralOffice2345 Rice Street, Suite 220Saint Paul, MN [email protected] 800-532-AAPA(2272)

AD PLACEMENTAlthough placement requests will be considered whenever possible, AAPA reserves the right to place ads within the publication where it deems appropriate.

FORMATAdvertisementsshouldbesentasimagefiles(jpegortif)withaMINIMUMRESOLUTIONOF300DPItotheAAPACentralOfficeviaregularmailoremail.

SIZE#1 or #2 Banner: 200 w X 200 h px#3 Bottom Banner: 700 w X 200 h px

FORMATAdvertisementsshouldbesentasimagefiles(jpegortif)totheAAPACentralofficeviaemail.

AcopyofmailingmaterialsmustbeemailedtotheAAPAofficeforapproval.

Print Options

Online Options

Mail Options

ADVERTISING APPLICATION

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September 10-16, 2016With exhibits: Sept. 14-15, 2016Hotel del Coronado - San Diego, California

2016 SAn DIegoexHIbIToR

PRoSPeCTuS

Quality Patient Care • Education • Advocacy • Collaboration

2016 CONTINUING EDUCATION CONFERENCEADVERTISING APPLICATION

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Pathologists’ assistants from across North America attend the AAPA Conference. Meet and interact with more than 400 conference attendees while promoting your product or services at the Happy Hour with the Exhibitors on Wednesday evening, and during our new extended exhibitor session on Thursday morning. Make a lasting impression by becoming a daily sponsor or by sponsoring various events or items. Take a look at our new sponsorship opportunities to help increase your visibility throughout the entire week.

You and your company will have direct exposure to potential and current clients. This is anopportunity to present your products and services in a casual and friendly environment that istargeted to meet your business needs. The majority of our conference attendees either makepurchasing decisions or make recommendations for purchasing equipment and products/services. Display and demonstrate your products during the exhibitor session to increase sales and expand your client base. The post-conference survey showed that over 40% of survey respondents take an active role in purchasing and plan to make a purchase within the next year.

The exhibits will open on Wednesday evening with Happy Hour with the Exhibitors. Enjoy one-on-one timewith attendeesduring this excitingevent.Attendeesareprovidedwith a raffle ticket, beverageticket,andappetizerstoencourageattendanceandoptimizetrafficflow.Promotegoodwillandbrandrecognition by donating a door prize to be claimed at your booth. Multiple drawings will be held throughout the night. Exhibitors donating a door prize will be recognized in the program booklet.

New Thursday morning format!! The exhibit hall will be open continuously from 8:00-11:00 am. The Thursday morning general session has been moved to the afternoon to maximize your time with the attendees. Showcase your product during a 15-minute product demo. Space is limited – so sign up soon! Product demo time is included in the Platinum Sponsorship package, and is available to other sponsors and exhibitors at a cost of $500.

Visit pathassist.org/event/2016Exhibit to complete an application online or fill out the enclosedapplication and take advantage of the early discounted rate. Don’t miss the opportunity to be part of this special event.

Premier Conference for PAs

Reach Your Target Audience

Exhibit Hall Events

Space is Limited!

WHY THE AAPA?

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Exhibitor Benefits

Each 10’x10’ booth includes: • 3’ high side draping• 8’ high back wall draping• 6’ skirted table• 2 chairs• 1 waste basket• 1identificationsign• 4 exhibit-only registrations• Listing in the program booklet and on

conference website• Attendee labels, provided in PDF form

approx. three weeks prior to conference

Exhibit Dates & Times**:Wednesday, September 1412:00-3:30 pm - Set up4:00-7:00 pm - Happy Hour with the Exhibitors

(Door prize drawings)

Thursday, September 158:00-11:00 am - Exhibit hall openProduct demo times: 8:00 am, 8:30 am, 9:00 am, 9:30 am, 10:00 am, 10:30 am12:00 pm - Move out** All times are subject to change.

Additional Items:Exhibitor registration does not include access to conference sessions or workshops. Optional activities (i.e., golf) are available at an additional cost.

Additional furnishings and services may be ordered through the designated show decorator. Details on how to order will be provided in June 2016.

Mailing labels, in standard three-up label format, will be sent directly to the exhibitor/sponsor contact in PDF format approximately three weeks prior to, and for sponsors as indicated, two weeks after the conference. This list is for one-time use for the promotion of your products and services of direct interest to pathologists’ assistants attending the AAPA Annual Education Conference.

Attendee lists are for one-time use and may not be added to your database.

Please note: Registration is not considered complete until full payment is received.

Size Register by 12/31/2015

Register Between1/1/2016- 4/1/2016

RegisterAfter 4/1/2016

10 x 10 $1,250 $1,500 $1,750

10 x 20 $2,250 $2,750 $3,250

Additional exhibit-only daily registrations $200.To access the conference sessions, you must register for the full conference.

Space assignments: Space is assigned on a first come,first served basis. AAPA will attempt toaccommodateallrequestsandmakefinalassignment of booth space based on date registration is received, each exhibitor’s needs, and past participation.

EXHIBIT DETAILS

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Extend your brand identity and marketing capabilities with a strong visible presence throughouttheconference.Multiplelevelsofsponsorshipsareavailabletofityourbudgetand marketing objectives.

General Conference Sponsorships

General conference sponsorships offer the best value for your dollar with exclusive benefits and increased recognition throughout the entire conference.

Benefits Platinum $8,000

Gold $6,000

Silver$3,000

Bronze$1,500

Daily sponsor (Five available)*Includes the following on the selected day:

- Table outside general session - Five-minute lecture hall address

x$2,000 value

x$2,000 value

Includes the following on the selected day: - Special eBlast recognition - Literature given to each attendee at registration - 15-minute exhibit hall product review/demo

x$500+ value

Membership mailing labels x

Complimentary exhibit booth 10 x 20 ($2,750 value)

10 x 10 ($1,500 value)

2016 sustaining membership x($550 value)

x($550 value)

Golf tickets (club rental not included) 2 tickets 1 ticket

Program book adFull Page,

Color ($650 value)

Full Page, B&W

($500 value)

Half Page, B&W

($300 value)

Post-Conference attendee mailing labels (Distributed two weeks after the conference in PDFform, for one time use only.)

x($350 value)

x($350 value)

x($350 value)

x($350 value)

Logo and link on AAPA conference website x x x xRecognition in program booklet x x x xLogo on conference eBlasts x x x xLogo on signage during the conference x x x xVerbal recognition at the conference x x x x

*Daily sponsor benefits are for one day only and must be utilized on the same day. Please indicate your preference on the registration form. Days will be assigned on a first come, first served basis.

PROMOTIONAL/MARKETING OPPORTUNITIES

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Event Sponsorships Welcome Party - $5,000 (Three available)Be a part of our conference kick-off event by sponsoring theWelcome Party. You will interact with nearly all of our 400attendees at our Sunday evening cocktail party. Take advantageofthisfirstopportunitytomeettheattendeesandestablisharelationship with current and potential customers. Attendance atthe reception is not open to general exhibitors, so do not missthis exclusive opportunity to spend time with attendees beforethe start of the general session.

You will receive attendance at the reception (sponsors only),company name, and a link to your website on our Conference page, name on Sponsor Thank You slides in general session, recognition in the program booklet, and verbal and signage recognition at the reception. Exclusive sponsor opportunity is available.

Breakfast - $500 (Daily)Enjoy this opportunity to greet attendees before lectures andcontinue to network and make new contacts. Receive your namelisted as a sponsor on signage, website, and in the program booklet, and verbal recognition at the event.

Daily Coffee Break - $250Be a part of the most important 10 minutes of the day! Receive your name listed as sponsor on signage, website, and in the program booklet, and verbal recognition at the event.

Lanyards - $2,000 (Three available)Increase your brand visibility by sponsoring attendee ID lanyards.

Advertising Opportunities Program Book Ads:Reach attendees with an ad in the program booklet.

Full Page Color - $650Dimensions: 10” tall x 7.5” wide

Full Page Black & White - $500Dimensions: 10” tall x 7.5” wide

Half Page Color - $450Dimension: 4.5” tall x 7.5” wide

Half Page Black & White - $300Dimension: 4.5” tall x 7.5” wide

Digital files only, minimum of 300 DPIPreferred formats: JPEG, TIFSend to [email protected]

Ad Submission Deadline: July 15, 2016

Key Dates12/31/2015 Super Early Discounted Registration Deadline4/1/2016 Early Discounted Registration Deadline7/15/2016 Conference Program Booklet Deadline8/8/2016 Hotel Discount Cut Off9/14/2016 Move In 12:00 pm - 3:30 pm

9/14/2016 Happy Hour with Exhibitors 4:00 pm - 7:00 pm

9/15/2016 Exhibit Hall Open 8:00 am - 11:00 am Product Demos at 8:00 am, 8:30 am, 9:00 am, 9:30 am, 10:00 am and 10:30 am 9/15/2016 Move Out Begins at 12:00 pm

*All times are tentative and subject to change.

FUN ACTIVITIES SPONSORSHIPBe a part of all of the FUN!!Join us at the Annual 5K Fun Run/Walk and the 22nd Annual Golf Classic. Now is your chance to get to know prospective customers outside of the exhibit hall, in a fun, casual setting.Fun Run/Walk - Join the attendees for some fresh air and exercise in our new Happy Hour Fun Run/Walk. All attendees are invited to meet after the run/walk for drinks and conversation. Tier 1 and Tier 2 sponsorships include a Fun Run/Walk registration, including T-shirt and drink ticket.Golf Classic - Take advantage of this great opportunity to get to know PAs in a relaxed setting during the golf outing. By sponsoring and participating in the golf outing, you will have exclusive access to PAs who may use your products every day. Tier 1 sponsorship includes one golf registration, including transportation.Sponsor the fun activities and receive recognition at both fun events. Three levels of sponsorship are available:

BenefitsTier 1$1,250Large logo

Tier 2$500Medium

logo

Tier 3$200Small logo

Fun Run/Walk registration 2 1

Logo on Fun Run/Walk T-shirt x x x

Golf registration (club rental not included) 1

Provide golf balls with your logo for increased visibility Optional

Name and logo on signage, website, and in program booklet, and verbal recognition at event

x x x

PROMOTIONAL/MARKETING OPPORTUNITIES

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Please print clearly when completing this form for badge and program booklet accuracy.

Company ContaCt name: _____________________________Company: ________________________________________ aDDreSS: ________________________________________City/State/Zip: ___________________________________ Country: ________________________________________phone: _________________________________________ Fax: ___________________________________________email: __________________________________________WebSite: ________________________________________main ConFerenCe ContaCt

name: __________________________________________email: __________________________________________

booth rep #1: ____________________________________email : _________________________________________booth rep #2: ____________________________________email : _________________________________________booth rep #3: ____________________________________email : _________________________________________booth rep #4: ____________________________________email : _________________________________________

We’d prefer to be next to: ____________________________We’d prefer to be away from: _________________________

Part i - registratiOn OPtiOns:Exhibit Booth

WelCOme Party - $5,000 (tHree availaBle) .......................................................$ ____________ daily COFFee Break - $250 ...............................................................................$ BreakFast (daily) - $500...................................................................................$ ____________ lanyards - $2,000 (tHree availaBle) .................................................................$ ____________ Platinum level sPOnsOr - $8,000 ......................................................................$ ____________ daily sPOnsOr (Five availaBle) daily sPonsor PreFerenCe 1-5: ( )m, ( )t, ( )W, ( )th, ( )F .........................$ ___________ ProduCt demo PreFerenCe 8:00 am ( ), 8:30 am ( ), 9:00 am, 9:30 am ( ), 10:00 am ( ), 10:30 am ( ) gOld level sPOnsOr: $6,000 daily sPonsor PreFerenCe 1-5: ( )m, ( )t, ( )W, ( )th, ( )F .........................$ ___________ silver level sPOnsOr - $3,000 .........................................................................$ ___________ BrOnze level sPOnsOr - $1,500 .......................................................................$ ___________ PrOduCt demO (OtHer tHan Platinum sPOnsOr) - $500 .......................................$ ___________ ProduCt demo PreFerenCe 8:00 am ( ), 8:30 am ( ), 9:00 am, 9:30 am ( ), 10:00 am ( ), 10:30 am ( ) Fun aCtivities sPOnsOr tier 1 - $1,250..........................................................................................$ ___________ tier 2 - $500.............................................................................................$ ___________ tier 3 - $200.............................................................................................$ ___________

Sponsorship Opportunities

continued on next page

Product/Service Description in 100 words or less. (Please also email to [email protected] by July 15, 2016.)

aPPliCatiOn suBmitted & Paid By 12/31/15 - $1,250 ............................................$ ___________ aPPliCatiOn suBmitted & Paid BetWeen 1/1/16 - 4/1/16 - $1,500 ..........................$ ___________ aPPliCatiOn suBmitted & Paid aFter 4/1/16 - $1,750 ...........................................$ ___________ aPPliCatiOn suBmitted & Paid By 12/31/15 - $2,250 ............................................$ ___________ aPPliCatiOn suBmitted & Paid BetWeen 1/1/16 - 4/1/16 - $2,750 ..........................$ ___________ aPPliCatiOn suBmitted & Paid aFter 4/1/16 - $3,250 ...........................................$ ___________

10 x 10 BOOtH

10 x 20 BOOtH

EXHIBITOR / SPONSOR APPLICATION

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PLEASE NOTE: This is an application to exhibit. All exhibitor applications are subject to review and approval by the AAPA. Moreover, we reserve the right to deny exhibitor privileges to any applicant.

Signature & Date: _________________________________________________________________________________________________Contributions or gifts to AAPA are not tax deductible as charitable contributions. They may, however, be tax deductible as ordinary and necessary business expenses or under other provisions of the Internal Revenue Code. Consult your tax advisor.

Advertising Opportunities

Enclosed is $ _______ in payment of the AAPA Conference. Make your check payable to AAPA. Please charge my: Visa MasterCard Discover AMEX $ ______________ in payment of the AAPA ConferenceCard # _____________________________________________________ Exp. Date _____________________________Credit Cardholder’s Name _____________________________________ Sig. Code _____________________________Cardholder Signature ________________________________________________________________________________

Part ii - Payment:

Part iii - dOOr Prizes:Door prizes will be presented during "Happy Hour with the Exhibitors" on Wednesday. Please consider making a donation for the drawings held throughout this fun, interactive time with attendees. Winners will claim their prizes at the contributing exhibitor'sboothimmediatelyfollowingeachdrawing.Doorprizesuggestions:giftcertificatesormerchandisethattravelswell. Another option is to have the prize shipped to the winner following the conference. Individual booth drawings must be drawn and presented by the contributor and will not be included as part of the door prize drawings.

Yes! We'd like to donate a door prize (description): ______________________________________________________ Yes! We’d like to donate a door prize. Please contact me in July for the description. No, we're not interested in donating at this time.

Part iv - COntaCt inFOrmatiOn:

HOtel inFO:Hotel del Coronado1500 Orange AvenueCoronado, CA 92118Reservations: 800-468-3533

mail/Fax tHe COmPleted FOrm tO:AAPA Central Office2345 Rice Street, Suite 220St. Paul, MN 55113Fax: 651-317-8048

Or COmPlete tHe FOrm Online:pathassist.org/event/2016Exhibit

QuestiOns?

800-532-AAPA (2272)[email protected]

PrOgram ad: Full Page COlOr - $650.............................................................$ ___________ PrOgram ad: Full Page BlaCk & WHite - $500 ...............................................$ ___________ PrOgram ad: HalF Page COlOr - $450 ............................................................$ ___________ PrOgram ad: HalF Page BlaCk & WHite - $300 ..............................................$ ___________

tOtal amOunt due ...................................................................................................$ ___________

EXHIBITOR / SPONSOR APPLICATION

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The American Association of Pathologists’ Assistants Exhibit Rules & RegulationsHotel del Coronado, Coronado, California, September 14-15, 2016 (the “Exhibition”)

1. GeneralAll matters and questions not covered by these Exhibit Rules & Regulations are subject to the decision of The American Association of Pathologists’ Assistants (AAPA). In the event of any such decision being of general interest, written notice will be given by AAPA to exhibitors that may be affected.“AAPA” used herein shall meanTheAmericanAssociation of Pathologists’Assistants, its directors, officers, agents, and employees acting for themanagement of the Meeting and Exhibition.

Theword“Exhibitor”usedhereinshallsignifythecompanyororganizationcontractedforexhibitspaceattheExhibition,includingitsowners,officers,employees, and representatives.

2. Payment for Booth Space Full payment is due at time of registration. A payment plan is available upon request.

3. Assignment of Booth SpaceConferencesponsorswillbegivenpriorityplacement.Boothspacethereafterwillbeassignedonafirst-come,first-servedbasis.TheexhibitapplicationformandfullpaymentmustbereceivedattheAAPACentralOfficebeforeaboothspacewillbeassigned.

WhileAAPAattemptstoaccommodateExhibitorlocationandotherpreferences,suchaccommodationscannotbeguaranteed.Intheeventofaconflictregardingspaceorothermaterialconditions,AAPAshallhavetherighttoassignspacetotheExhibitor,rearrangethefloorplan,and/orrelocateanyexhibit at any time before or during the period of exhibition.

4. Exhibit Dates and HoursThe exhibition area will be open: Wednesday, September 14, 2016, 4–7 pm and Thursday, September 15, 2016, 7 am – 12:00 pm(All times noted here and elsewhere in this document are local time and are subject to change)

5. Installation of ExhibitsInstallation of exhibits will commence on Wednesday, September 14, 2016, at 12:00 pm. All exhibits must be fully installed by 3:30 pm. It is the responsibility of the Exhibitor to ensure their equipment / booth display can easily be transported into the Exhibit Hall. If unsure, Exhibitor should contact the Hotel directly to obtain the necessary room / doorway / elevator dimensions. The AAPA will not be responsible for any damage the Exhibitor incurs to Hotel property in the transportation of their equipment/booth display.

6. Removal of ExhibitsAll exhibits must remain intact and staffed until 12:00 pm, Thursday, September 15, 2016, and may not be dismantled or removed until that time.

7. Reservation and Occupation of Exhibit SpaceExhibit space for San Diego not fully paid for by Friday, July 31, 2016, is subject to cancellation or reassignment at the option of AAPA without obligation to refund any deposit monies previously received.

Any space not claimed and occupied by 2:00 pm, Wednesday, September 14 will be resold or reassigned by AAPA with no obligation on the part of AAPA to refund any portion of the payment received for booth rental. Exhibitor may not assign or sublet any space and may not advertise or display goods other than those manufactured or sold by it in the regular course of its business.

8. Cancellation/Refund PolicyCancellation notices must be received in writing via fax, mail or email no later than Monday, June 13 to receive a 50% refund. No refunds will be given after this date.

If the AAPA cannot hold the conference due to acts of God, war, government regulations, disaster, strikes, civil disorder, or curtailment of transportation facilitating other emergencies making it inadvisable, illegal, or impossible to provide the facilities or to hold the meeting, AAPA will provide a refund of the registration/sponsorship amount paid. AAPA is not responsible for travel, lodging or other costs incurred by participants.

9. LiabilityThe exhibitor acknowledges that AAPA shall not be obligated to maintain property, liability, or business interruption insurance covering the exhibitor. It is the sole responsibility of the exhibitor to obtain such insurance and the exhibitor must do so at his/her own expense.

Exhibitors are expressly bound, at their expense, to pay for or repair any and all damage to the exhibit facility where the Fall Continuing Education Conference is being held, booth equipment, or the property of others caused by the exhibitor or any of its employees, agents, contractors, or representatives.The exhibitor agrees to assume all risks of loss, injury, theft or damage of any kind or nature whatsoever to any exhibit or component thereof, including any goods, merchandise, papers, and business records or other property which may be in or come into the exhibitor’s possession during the course of the Exhibition, or in the course of assembling or disassembling the exhibit and to assume all liability for damage to any person arising from the movement and operation of the exhibit and hereby releases AAPA, its contractors, and the owners and managers of the exhibit facility from any liability whatsoever in respect thereto.

10. Booth Construction and ArrangementAAPAarrangesfortheinstallationofnecessarydrapedbackgroundsofuniformstyleandnamesigns.Allexhibitsmustbeconfinedtothelimitationsoftheboothasindicatedonthefloorplan.

Nopartofinlinedisplaysexceptequipmentthereinmaybehigherthan8feetalongthebackwallunlessspecificwrittenpermissionisgrantedbyAAPA.No perpendicular obstruction 8 feet or more in height may extend forward more than 50% of the distance from the back wall, and none over 36 inches in height shall extend forward for the remaining space to the front of the booth. (Exceptions are subject to AAPA’s approval, and requests must be made in writing at least 60 days prior to the start of the Exhibition.)

Booths shall not present an objectionable side appearance when viewed from adjoining booth areas.

RULES & REGULATIONS

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Flashingand/or strobe lightsofanysortareprohibited.Anysupplementary lighting,withorwithout theuseofa truss,mustbeconfinedwithin theperimeters of the booth.

The use of helium balloons is not permitted in the Exhibit Hall.

Flammablematerialsmustbeflame-proofedasgovernedbyCaliforniaandanyotherapplicablefirecodesbeforebeingtakenintotheexhibithall.Certificationmustbeavailableifrequested.FireDepartmentpermitsarerequiredforopenflamedevicesanduseofcompressedgassesordangerouschemicals.

Literature on display shall be limited to reasonable quantities (one-day supply).

11. Noise LevelElectrical, mechanical apparatus, movie, and musical/voice sounds must be inaudible to neighboring exhibitors.

12. Care of Exhibit SpaceExhibitor shall care for and keep in good order its occupied space. Special cleaning and dusting of booth, display equipment, and material will be the Exhibitor’s responsibility. Exhibitors may not place anything in the aisles during the open hours of the Exhibition.

13. Registration and BadgesExhibitor shall register all of its personnel in advance and may register only those of its employees and its independent contractors who are directly engagedinExhibitor’sonsiteboothactivities.Anyadditionsorchangesinregistrationmadeduringthemeetingmustbecertifiedbyanofficeroftheexhibitingfirmorbythepersoninchargeofthecompany’sboothspace.

Admission to the Exhibition will be by badge only. Each exhibiting company will be allotted four complimentary badges per 100 square feet of booth space. Onebadgewillbefurnishedtoeachregistrantatthetimeofregistration.Officialbadgesarenottransferable.ThegeneralpublicisnotpermittedintheExhibit Hall.

There will be a charge of $200 for each badge in addition to the complimentary allotment.

14. Exhibitor AdmittanceAdmittancetotheExhibitHallislimitedtotheowners,officers,representatives,andemployeesofexhibitingfirmsthathavecontractedforspace.Modelsorsimilarpersonnelnotcommerciallyconnectedwiththeindustrymaynotbeemployedtohelpinanexhibitor’sbooth.RepresentativesaredefinedasindividualswhoreceivecommissionorsalaryfromtheexhibitingfirmandmustberegisteredwithAAPAbytheExhibitorpriortoAugust15,2016.

Excluded from this category are representatives who maintain and own inventories of merchandise for resale. Such persons are considered to be dealers and are eligible to purchase exhibit space.

15. Special Effects and GiveawaysObjectionable audible or visual attention-getting devices or effects and offensive odors from exhibits are prohibited.

Distribution of samples, printed literature, or any other materials shall not interfere with other exhibitors’ spaces. Distribution of refreshments or other products for consumption on the premises, with the exception of water, will not be permitted unless explicitly approved by AAPA.

Films of purely entertainment character, without educational or informative value, will not be permitted.

16. Satellite Activities and Other Events Held in Conjunction with the AAPA Annual ConferenceExhibitor may sponsor or conduct one or more satellite activities designed for attendance by AAPA Annual Conference attendees in or around San Diego betweenSeptember10andSeptember16,2016.TheseeventsmustbepreapprovedbyAAPAandmaynotconflictwithofficialAAPAAnnualConferenceactivities. Exhibitor assumes full responsibility for property damage, personal injury, or death to any party, by reason of occurrences at or related to any functions that it sponsors or conducts.

Signage for satellite activities will be allowed only in AAPA-designated areas and must be approved by AAPA prior to display.

17. Conduct of ExhibitorsExhibitor representatives shall conduct themselves in an ethical and professional manner at all times and in conformance with these Exhibit Rules & Regulations.AAPAreservestherighttodenytheprivilegesoftheExhibitionfloortoanyandallexhibitorswhodonotdoso.Exhibitorbadgesarepersonal,not transferable, and must be worn at all times.

No exhibitor may photograph or videotape the booth, products, staff, or visitors of any other exhibitor without the express permission of the other exhibitor.

18. Exhibitor ServicesTheOfficialShowDecoratorwillprovidedrayageserviceforallexhibitors.Suchservicewillincludereceiptoffreight,deliveryoftheexhibitor’sfreighttothe exhibitor’s booth site, storage of the exhibitor’s empty containers until the close of the show, and return of the freight to the destination of the exhibitor’s choice. Forms will be included in the Exhibitor Service Kit.

AAPA, on behalf of exhibitors, will arrange with responsible parties for various exhibitor services. Complete information regarding carpeting, drayage, furniture, electrical work, etc., will be furnished in the Exhibitor Service Kit in advance of the Exhibition dates.

19. Exhibitor Service KitTheOfficialShowDecoratorwilldistributeanelectronicExhibitorServiceKittoexhibitingcompanieswhosefullpaymentforcontractedboothspacehasbeen received by the deadline. The Service Kit will include any amended or additional rules and regulations, customs regulations, audio-visual equipment orderforms,alldecoratorrelatedorderforms,electricalandtelephoneorderforms,floristandphotographerforms,etc.Pleasereviewall informationcarefully and be aware of all required cut-off dates.

20. Americans with Disabilities ActExhibitor shall be responsible for making its exhibit accessible to persons with disabilities as required by the Americans with Disabilities Act, and shall indemnifyandholdharmlessAAPAanditsofficers,directors,agents,andemployeesfromandagainstanyconsequencesofExhibitor’sfailureinthisregard.

RULES & REGULATIONS RULES & REGULATIONS

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BECOME A DAILY SPONSOR OF THE 2016SPRING MEETING AT THE FAIRMONT CHICAGO MILLENNIUM PARK

IN CHICAGO, APRIL 11-13, 2016!The Spring Meeting is a condensed, back-to-the-basics event which offers CEs to attendees at an affordable rate. Attendance is limited to encourage strong networking and learning in a more intimate environment.

Daily sponsors are available on Monday, April 11 and Tuesday, April 12. By becoming a daily sponsor, your company will have a strong visible presence with direct exposure to potential and current clients. Take advantage of the unique opportunity to present your products and services in a casual and friendly environment that is targeted to meet your buisiness needs.

Weencourageyoutofillouttheenclosedapplicationearly or complete your registration online at: pathassist.org/?page=2016SpringSponsors.

HURRY!SPACE ISLIMITED

SPRING MEETING SPONSORS

Daily Sponsor $1,000 (Two available, per day)

• Table in foyer, outside lecture hall• Special eBlast to attendees• Literature/Promo item at each seat• Logo and link on conference webpage banner• Recognition in podium announcements• Two sponsor registrations for the day of your sponsorship only• Attendee mailing labels (PDF format, one-time use only)• Company logo/advertisement slide displayed on lecture hall

screen during breaks

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Please print clearly when completing this form for badge and program booklet accuracy.

Company ContaCt name: _____________________________Company: ________________________________________ aDDreSS: ________________________________________City/State/Zip: ___________________________________ Country: ________________________________________phone: _________________________________________ Fax: ___________________________________________email: __________________________________________WebSite: ________________________________________

PLEASE NOTE: This is an application to sponsor. All sponsor applications are subject to review and approval by the AAPA. Moreover, we reserve the right to deny sponsor privileges to any applicant.

Signature & Date: _____________________________________________________________________________________________________Contributions or gifts to AAPA are not tax deductible as charitable contributions. They may, however, be tax deductible as ordinary and necessary business expenses or under other provisions of the Internal Revenue Code. Consult your tax advisor.

main Spring meeting ContaCt

name: __________________________________________email: __________________________________________

SponSor rep #1: __________________________________email : _________________________________________SponSor rep #2: __________________________________email : _________________________________________

Part i - registratiOn OPtiOns:

daily sPOnsOr: $1,000 daily sPonsor PreFerenCe: monday or tuesday .....................................$ ___________

Sponsorship Opportunities

Product/Service Description in 100 words or less. (Please also email to [email protected] by January 16, 2016.)

Payment MUST accompany sponsorship application form. TOTAL $ ____________

Enclosed is $ _______ in payment of the AAPA Conference. Make your check payable to AAPA. Please charge my: Visa MasterCard Discover AMEX $ _____________ in payment of the AAPA Conference.Card # _____________________________________________________ Exp. Date _____________________________Credit Cardholder’s Name _____________________________________ Sig. Code _____________________________Signature __________________________________________________________________________________________

Part ii - Payment:

Part iii - COntaCt inFOrmatiOn:

HOtel inFO:Fairmont Chicago Millennium Park200 North Columbus DriveChicago, IL 60601888-495-1829

mail/Fax tHe COmPleted FOrm tO:AAPA Central Office2345 Rice Street, Suite 220St. Paul, MN 55113Fax: 651-317-8048

Or COmPlete tHe FOrm Online:pathassist.org/?page=2016SpringSponsors

QuestiOns?

800-532-AAPA (2272)[email protected]

SPRING MEETING SPONSOR APPLICATION