1NIA BAILEY PORTFOLIO2016

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TABLE OF CONTENTS

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TABLE OF CONTENTS

4 .......... EOS AD CAMPAIGN8 .......... CITARELLA CELLARS BRANDING

10 .......... PB2 AD CAMPAIGN14 .......... PHO REAL BRANDING

16 .......... TYPE AS MEANING

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EOS AD CAMPAIGNThe goal of this campaign was to expand the target

audience of Evolution of Smooth, a skincare line designed for the everyday teenage girl, to young men.

Utilizing the tagline “Every Tough Guy Has a Soft Side,” I created three print advertisements.

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These advertisements run 16.5 x 11.125 and would be placed in Men’s Health magazine.

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CITARELLA CELLARS BRANDING

For this assignment, I designed the logo for Citarella Cellars, a fictional wine company based out of New

Mexico. Citarella Cellars is wine for a new generation. The company’s target market is for younger wine

connoisseurs. I created a logo that would speak to this audience’s young, hip nature. Minimal yet intricate.

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PB2 AD CAMPAIGNPB2 is peanut butter reimagined. In a powdered form and boasting less than half the fat and calories as reg-

ular peanut butter, it’s no wonder why this product is a hot commodity. I utilized the tagline “Take on the World” for my three print advertisements. With PB2, you can feel confident not only in your food choices, but in what you wear as well. You can “Take on the

World” in your favorite skinny jeans, short shorts or little black dress.

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These advertisements run 8.5 x 11 and would be placed in Women’s Health magazine.

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PHO REAL BRANDING

Pho Real is a fictional Vietnamese restaurant based out of San Diego, California. I created a simple logo and business card to speak to the restaurant’s urban

nature.

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TYPE AS MEANINGFor this assignment, I took type to the next level. I

turned each word into the object it represents.

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