2016 Collegiate Bowl Intern Project
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Transcript of 2016 Collegiate Bowl Intern Project
Tyler ElvinThomas GeddesChappy Wingo
Donna-Marie Thompson
NFLPA Collegiate BowlOverview
• 112 players from 84 different schools• Entering into 5th year• Attendance: 4,100• Broadcast partnership w/ ESPN
• .35 US HH Rating, 410,197 viewers• Sponsors
NFLPA Collegiate BowlChallenges
• Attendance
• NFLPA Collegiate Bowl – 4,100
• East-West Shrine Game – 19,500
• Senior Bowl – 37,914
• Interest
• Increase reach and exposure through additional mediums
• Engagement
• Better utilize assets
NFLPA Collegiate BowlIdeas
Lead Up
• FitBit / Gillette• Combine• Guinness
World Record
In Game
• Player Draft• Fan Interaction• Phone App
Community
• Locale Incorporation
• Scavenger Hunt• Wellness Day
FitBit / Gillette
http://collegiate.nflpa.com/
Overview
• Each player provided a FitBit watch Tuesday• Steps taken throughout the week are tracked on a live-feed
• Online• Gillette tent
• Bottom 5 guys shave heads • Activation at the tent
• Show the event between quarters on national TV• Increase exposure and brand value for both sponsors
• Charity contribution
Combine
http://collegiate.nflpa.com/
Overview
• Nike• Provides clothing to athletes
• Hudl• Signage at the combine
• Fans compete throughout the week• Players compete Friday• Top players and fans compete at half-time• Winners of each age group and players get Nike gift card
and free subscription to Hudl
http://collegiate.nflpa.com/
Logistics
Age Groups• 4-6• 7-9• 10-12• 13-15• 15-18• 18+• Male and female
Events• 40 yard dash• Pull-ups• Push-ups• Vertical jump• Punt • Pass• Kick• Ranking system—
Nike SPARQ
Guinness World Record
http://collegiate.nflpa.com/
Largest Gathering of People Wearing Sombreros
Participants28,000+ fans
Coverage on SB Nation
Facebook / Instagram / Twitter
#SombreroNight
#Angels#CincoDeMayo
http://collegiate.nflpa.com/
Most People Robotic Dancing at Once
Participants429
Media Value£100,000+
Media Reach46 Million
http://collegiate.nflpa.com/
Most One-Handed Catches in a Minute
Odell Beckham Jr.
(NYG)33 Catches
Tevaun Smith (Iowa)
41 Catches
http://collegiate.nflpa.com/
Ideas
• Most One-Handed Catches in a Minute
• Most People Running a 40-Yard Dash at Once
• Guinness Consultancy Team
http://collegiate.nflpa.com/
Process
Administer
Advertise
Apply
Standard – No cost
Expedited - $700 Consultancy - $4,000
Adjudication - $8,000
http://collegiate.nflpa.com/
Logistics
BEFORE DURING AFTER
• Explanation• Demonstration• Download
• Prepare• Record• Review
• Upload• Share• Challenge
In-Game Aspects
http://collegiate.nflpa.com/
In Game Aspects (1/2)
• Allow Collegiate Bowl coaches to select their roster in a draft-like manner
• Make time for more player-fan interactions (i.e. Giants’ signing autographs and smiling for the camera with fans post practice)
http://collegiate.nflpa.com/
In Game Aspects (2/2)
• Make as interactive with the fans as possible to better the overall experience while at the game
• Create a Collegiate Bowl App to be downloaded for fans
• Promote digital enhancements for fans on site (i.e. Jaguar’s development of personal team Emoticon keyboard)
• In-cooperate ways for fans to potentially call plays via Twitter, Instagram or within a certain section of the App itself
Community
http://collegiate.nflpa.com/
Locale Incorporation
http://collegiate.nflpa.com/
Wellness Day
• Half/Full day of events• Fun run • Pre- run stretch• Celebrity Trainer• Charity Walk
http://collegiate.nflpa.com/
Scavenger Hunt
• Event and City Knowledge
• City Exploration• Low level player
involvement • Scavify• Goose Hunt• City Hunt• Stray Boots
NFLPA Collegiate BowlConclusion
Interest
Engagement
Attendance