2016 CIVIC ENGAGEMENT TOOLKIT Fighting for …action.naacp.org/page/-/Toolkit_v_11.pdf · 2016...

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Fighting for Democracy OUR

VOTESMATTER

OURVOTES

MATTER

2016CIVIC ENGAGEMENT TOOLKIT

TABLE OF CONTENTS4. WELCOME

5. MISSION

6. OBJECTIVES

8. POLITICAL ENVIRONMENT

9. STRATEGY

10. TARGETING

12 VOTER REGISTRATION

14 INSTRUCTIONS FOR THE WRITTEN PLAN

16 SAMPLE 2012 VOTER REGISTRATION PLAN

24 NAACP 2016 VOTER REGISTRATION PLAN TEMPLATE

32. 10 QUICK TIPS FOR YOUR VOTER REGISTRATION DRIVE

33. “HOW TO” CANVASS TIP SHEET

35. “HOW TO” CANVASS MATH TIP SHEET

36. “HOW TO” MAKE CALLS TIP SHEET

38. “HOW TO” PHONE BANK MATH TIP SHEET

39. SAMPLE VOTER REGISTRATION CANVASS SCRIPT

40 SAMPLE ACCOUNTABILITY FORMS

54. BLANK ACCOUNTABILITY FORMS

70. CONTACTS PAGE

F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R | 2

3 | F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R

WELCOMEGreetings:

For decades, the NAACP has used its mighty voice and its strength in numbers to force change. Change in our schools. Change in our police departments. Change at our state capitols and in Congress. This year, the first presidential election in 50 years without the full protection of the Voting Rights Act, we will need to draw on the strength of our numbers again.

In the wake of the Shelby v. Holder Supreme Court decision, more than 30 states, many with the worst legacies of racial hate and oppression, have adopted laws that create ID requirements and new obstacles to registering and casting a vote on Election Day. Through massive and deliberate overhauls of election codes, many states have scaled back early voting, easy registration and other voting programs proven to increase turnout.

Just as poll taxes and literacy tests were once used to turn away black voters, the latest election laws have been twisted to make it more difficult for people of color, senior citizens, and the young to exercise their right to vote. But we at the NAACP have seen this before, and we know that only our actions can make our voices heard in the most fundamental way there is – through the ballot.

There is too much at stake for us to remain silent or stay home in this election year. The next appointee to the Supreme Court is at stake. The environmental health of communities of color across the country is at stake. The restoration of the Voting Rights Act is at stake. The civil rights legacy of both our forebears and young activists is at stake. The NAACP and its members are the best equipped to confront this crisis head on in this crucial election year. To achieve the results we want and need for our communities to thrive and grow, the volunteers of our 2,200 branches and conferences must become a community united – multiracial, multigenerational and singularly focused on getting out the vote on November 8.

This summer, we need you to join our partnership of community-based organizations in a coordinated campaign to register more than 300,000 voters and bring them to the polls by leveraging today’s technology including social media and the VAN system, and using the strategies and tactics we’ve learned and perfected over the years, including phone banking, door-to-door canvassing and working with communities and churches. If we act, we can ensure our numbers and presence are not ignored.

Our voices and votes are among the most powerful tools we have to defeat bigotry and injustice. We must turn up the volume of our voices to turn out the votes this November. Stand your ground, claim our future, and ensure that our votes count.

Kind regards,

Cornell William Brooks President and CEO NAACP


The NAACP is the nation’s oldest and largest civil rights organization. Our mission is to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. Our vision is to ensure a society in which all individuals have equal rights without discrimination based on race.

MISSION STATEMENT


There are two main components of this 2016 voter registration campaign; first, to recruit

volunteers and secondly, to register voters.

Moreover, Get Out The Vote (GOTV) is an additional component outside actually

registering voters, and we’ll focus on that specific activity later this fall and most likely, right

after our 2016 Convention in Ohio.

The NAACP’s Civic Engagement goal for the 2016 election cycle is to register 300,000 voters,

and then mobilize them to vote on November 8, 2016.

An efficient way to accomplish this is by focusing on 17 states which we’ve targeted, because

they’ve had a 55% turnout in the 2012 general election and have over 100,000 African

Americans registered to vote. Specifically, we will micro target those marginal turnout AA

precincts with a goal of increasing their turnout by 20 percent.

These states are: AL, CT, FL, GA, IN, LA, MI, MO, MS, NC, OH, PA, SC, TN, TX, VA, WI.

The material in this 2016 Toolkit will help your NAACP unit by:

• Providingguidanceinexecutingyourvoterregistrationprogram

• OutliningstrategiesforworkingwithourStrategicPartners

• DirectingyoutoyourStateVotingRightsGuide

• Utilizingsocialmediatoolstobetterreachourmembersandfriends

• Leveragingtechnology,suchastheSmartVAN,tocoordinateamoreefficient,

cost-effective and accountable voter engagement program.

OBJECTIVES F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R | 6

POLITICAL ENVIRONMENTThe Census shows that the Black vote has steadily been increasing in each presidential election since 2000,

and the last two presidential elections demonstrate the maturity and potency of the Black vote.

For example, “the 2008 presidential election saw younger blacks voting in greater proportions than whites

for the first time, and the turnout of black women was at a higher rate than any other racial, ethnic and

gender group.”

Moreover, “In 2012, Blacks voted at a higher rate (66.2 percent) than non-Hispanic Whites

(62.2 percent) for the first time since the Census Bureau started publishing voting rates by population in

1996.

In fact, 2012 was the first time Black voter turnout outperformed white participation in an election and

“young Black women voted at a higher rate than any gender, racial or ethnic subset of voters between the

age of 18 and 29.”

• TheNAACPRegion3statesofOhio,Indiana,Illinois,WisconsinandMichiganhadhigherBlack

voter turnout than White.

• Region5statesofMississippi,Alabama,Georgia,Florida,NorthCarolina,

South Carolina also had a higher Black voter turnout than White.

• Additionally,Region7hasthestateofVirginiaandithadahigherBlackvoterturnoutthanWhite.

Those states represent 11 of our 17 Targeted States for 2016 Civic Engagement!

Furthermore, 34 states have enacted voter identification laws and 11 of them are in the South, meaning

that every state in the southern region of this country has enacted laws providing further restrictions to the

right to vote. This is especially important to Regions 4 and 5.

States also are instituting policies and practices that are designed to critically stymie youth voter

participation.


MESSAGE

The NAACP’s 2016 Civic Engagement Plan’s theme, Fighting for Democracy, is the overarching

message that we will convey to voters in the targeted states that indeed, “Our Votes Matter!”

2015-2016 DIGITAL MEDIA PLAN

This year’s campaign will implement strategic communication techniques that will include an

updated website, hot button issues, social media, as well as celebrity and entertainment sources

to maximize attention on the importance of this year’s presidential and federal elections. For

example:

• Email-HQsendstwoemailseachmonthtoourlistof850,000+.

• Texts-HQwillsendtextmessagestotargetedzipcodes.

• Phones-HQwillsendRo-Bocallsintotargetedstates.

• VANTraining-HQconductsVANtrainingwebinars,asneeded;theycanbefoundonthe

naacp.org website. The 2016 NAACP VAN Guide is also being uploaded.

• Website-HQinstalledStateVoterGuides.

• Website-HQinstalledanationalonlinevoterregistrationapplication.

FIGHTING FOR DEMOCRACY 2016

The Fighting for Democracy 2016 campaign will work towards increasing the low voter turnout

of African Americans in the upcoming federal and presidential election.

Although, in the last two presidential elections, African-American turnout steadily increased.

In fact, in 2012 it surpassed that of whites mostly in the Midwest region: Ohio, Indiana, Illinois,

WisconsinandMichiganincludingtheSouthernU.S.regionalstatesofMississippi,Alabama,

Georgia, Florida, North Carolina, South Carolina and Virginia.

STRATEGY9 | F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R

TARGETED STATES

On the TARGETING page, you’ll find a list of 17 states which have had a 55% turnout in previous

elections and a minimum of 100,000 registered African Americans. To be efficient, we will focus

our activities and resources on the targets.

STRATEGIC PARTNERS

Our goal is to register 300,000 voters, and we welcome our companion progressive leaders,

organizations, clergy, labor unions, social, civic and other organizations to this effort.

TARGETINGThe NAACP’s Civic Engagement goal for the 2016 election cycle is to register 300,000 voters and

mobilize them to vote on November 8, 2016.

An efficient way to accomplish this is by focusing on 17 of the 38 state area conferences within

the NAACP network as targeted states. These states had a 55% turnout in the 2012 general

election and have over 100,000 African Americans registered to vote. Each of these targeted states

will be required to provide a plan identifying the micro-targets within their respective states.

F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R | 1 0

TARGETING

The NAACP’s Civic Engagement goal for the 2016 election cycle is to register 300,000 voters, and mobilize them to vote on November 8, 2016. An efficient way to accomplish this is by focusing on 17 of the 38 state confer-ences within the NAACP network as targeted states. These states had a 55% turnout in the 2012 general election and have over 100,000 African Americans registered to vote. Each of these targeted states will be required to provide a plan identifying the micro-targets within their respective states. These are the registration goals for our 17 targeted states.

STATE TOTALUnregistered RegistrationGoal

Alabama 147,000 14,700

Connecticut 32,000 3,200

Florida 334,000 33,400

Georgia 339,000 33,900

Indiana 100,000 10,000

Louisiana 164,000 16,400

Michigan 284,000 28,400

Mississippi 141,000 14,100

Missouri 117,000 17,000

North Carolina 288,000 28,000

Ohio 234,000 23,400

Pennsylvania 161,000 16,100

1 1 | F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R

VOTER REGISTRATIONExpanding the political and civic representation of African Americans in society has been

a longstanding priority for the NAACP and most all progressive organizations, and as such,

this work heightens during election time. In 2016 the NAACP developed the “Our Votes

Matter” slogan to put the politicians on notice while increasing participation amongst

African American.

These efforts should also lay the foundation to make inroads toward promoting long-term

voting and civic participation. Now, we are ready to launch our civic engagement campaign.

Fighting for Democracy 2016

The Fighting for Democracy 2016 campaign will work towards increasing the low voter

turnout of African Americans in the upcoming presidential election. Although, in the last

two presidential elections, African-American turnout steadily increased. In fact, in 2012 it

surpassed that of whites mostly in the Midwest region: Ohio, Indiana, Illinois, Wisconsin

andMichiganincludingtheSouthernU.S.regionalstatesofMississippi,Alabama,Georgia,

Florida, North Carolina, South Carolina and Virginia.

Components of the voter registration (VR) program will include:

• ChurchCanvassing

• Door-To-DoorAndSiteBasedNeighborhoodCanvassing

• 2016StateVoterGuides

• WebsiteNationalVoterRegistrationApplication

• TollFreeHotlineNumber

• PhoneBankingCallCenters

• PublicServiceAnnouncements

• SocialMediaOutreach


• VanBasedTechnologyToolsandAppstoStreamlinetheProgram;andmore.

This VR campaign will also include faith-based institutions, youth and colleges, community

agencies and social action networks to assist in the outreach for moving the VR campaign

into the communities.

Traditional Voter Registration Campaigns From 1909-2010 the NAACP utilized grassroots voter registration efforts as the base method

of voter registration. In 2010 the NAACP continued these voter registration campaigns

adding a “pledge card” component to this time tested method.

Technology Driven Voter Registration Campaigns From 2000-2008 the NAACP utilized ‘field’ efforts as the primary method of voter

registration programs.

In 2010 the NAACP placed greater emphasis on use of multi-media and marketing of voter

registration campaigns through use of new technologies and best practices in automated

registration techniques.

Now, in 2016, we will utilize the State voter registration online applications which can be

found at www.naacp.org/civicengagement.

Additionally, we will continue using technology tools like the SmartVAN, training webinars,

text messaging, etc., and the tried and true grassroots techniques to register and educate

voters in preparation for the 2016 general election. We’ve also dusted off the NAACP VAN

Guide to help with the technology.


ANY PLAN NOT WRITTEN DOWN IS NOT REALLY A PLAN!

• A Goal Statement -

The Who, Where, What, Why and How section of your plan. Write all of your volunteer

goals for recruitment and canvassing activities in this section.

• Coalition Partners -

PleasemakealistoftheNAACPunits,branches,MOUpartners,andothercoalition

partners who have joined your registration campaign.

• Geographic Targets -

Where will you conduct your voter registration campaign? Make a list of the locations in

this section.

• Tactics -

You must decide how you plan on registering voters, specifically, which of the main

tactics will you use; door-to-door canvass, site registration at a beauty shop, supermarket,

a church, to name a few.

• Timeline -

When will you do all of this? Create a weekly countdown calendar of everything you’ll be

doing, accounting for the goals you’ve set for the volunteer recruitment and the number

of voter applications you expect to receive.

THE WRITTEN PLAN F i g h t i n g f o r D e m o c r a c y | O U R V O T E S M A T T E R | 1 4

1 Fort Wayne/Allen County Adult Unit 3049 Youth Council 3721 P.O.Box 10956 Fort Wayne, IN 46854

www.fortwaynenaacp.org contact info: [email protected] 260-740-7810

Voter Registration Plan 2012

NAACP Fort Wayne/Allen County

Youth Council Unit 3721 Voter Registration Coalition

Fort Wayne/Allen County, IN

Goal Statement:

The Fort Wayne/Allen County Youth Council Voter Registration Coalition has set the following goals for its 2012 voter registration effort:

1. The registration of an additional 1,000 minority voters in the city of Fort Wayne and the counties of Allen and East Allen County

2. 1,000 additional voters represent a 10% minority voter in the city of Fort Wayne and Allen County

Coalition Partners:

Fort Wayne/Allen County Branch NAACP Delta Sigma Theta Sorority UAW Local 219 Indiana Black Caucus Allen County Election Board Rock the Vote Phi Beta Sigma Fraternity Omega Psi Phi Fraternity FW Associated Churches Geographic Targets: Neighborhood/Zip Code to be canvassed: Renaissance Pointe 46803 Phoenix Manor 46803 South Anthony 46806 McKinnie Ave 46806 Crown Colony 46816 Hessen Cassel 46816 South East Fort Wayne 46806 Rudisill/Calhoun 46806 Neighborhood/Zip Codes for site registration: Allen County SE Side East Allen County 46806 46816

SAMPLE

2012 VR PLAN








VOTER REGISTRATION PLAN TIMELINE Week Ending Activity and targets Volunteers Registrations April 20th, 2012 4/17/2012

Kickoff Event Walk the Walk This is your Vote “Vote Now” Site Registration in Allen County (Phoenix Manor)

5

10

May 26th , 2012 5/8/2012 5/12/2012 5/19/12 5/25/12

Primary Election Day Site Registration in Allen County Marathon Gas Station McKinnie and Clinton Street Site Registration BP Gas Station McKinnie/Anthony Great American Clean UP Site Registration SE Allen County Project H.E.L.P. Pitch Hit and Run McMillen Park SE Fort Wayne 46806

4 5 5

31 30 30

June 30th, 2012 Site Registration June 21st First Day of Summer “Asking Saves Kids” is there a gun where you kids play

10 50 50

July 28th, 2012 Site Registration Three Rivers Festival, Black Expo,

10 200

August 25th, 2012 Site Registration McMillen Park, BTS/SIS Parade

10 100

September 29th, 2012 Site Registration ACT/SO Registration

10 100

October 27th, 2012 Site Registration National Youth Violence Prevention Week

10 200

November 11th, 2012 Site Registration Presidential Election

10 200

Total 31 WEEKS/33 PER WEEK 1,023 1001

Monthly Goal

SAMPLE




Total # Unregistered AA in your county 10,146

Voter Registration Goal 1,015

Voter Registration Drive Begins 4/17/2012

Voter Registration Drive Ends 11/11/2012

# Weeks you have for voter registration plan 31 weeks

Weekly Goals

Voter Registration Goal 1,023

# volunteers 10

# weeks in drive 31

State Weekly Goal 32 new registrants

Each volunteer’s weekly goal 3 new registrants

Daily Goals by Volunteers

# Days/week volunteers will work 1 days/week

Each Volunteer’s Daily Goal 3 new registrants/day

# Voters Volunteers will register per hour 10 new registrants/hour

# Hours/day Volunteers will have to work 3 hours/day

Volunteer Workload Summary

Each Volunteer will have to work 1 days/week

Each Volunteer will have to work for 3 hours/day

Each Volunteer will have to register 10 new registrants/day

10% of # above

1.015

Voter Reg. Goal/ # of weeks

Weekly Goal/ # of Vols

Vol W. Goal/ # of days

VDG / 5

Volunteer Registration Goals

SAMPLE








Activity Item Purpose Cost Administration Rent Store Front office in the community. $1,250.00

Telephones Three phone lines. Cost includes installation and service. $150.00 Coordinator Stipend

The voter registration program will be managed by a part-time employee

$100.00

Furniture and equipment

Items necessary for the office $500.00

Volunteer Support

Transportation Food

Gas and bus fare for volunteers traveling to registration sites Refreshments and meals for the volunteers.

$500.00

Stipends Three Coordinators $1,500.00 Incentive Awards

Cost of prizes awarded to top volunteers. $200.00

Materials and Supplies

Postage Cost of mailing forms to national office and miscellaneous letters.

$150.000

Office Supplies Pens, paper, files etc. $250.00 Printing Flyers, signs etc. $500.00 Voter Lists List of registered voters used to determine addresses of

unregistered $100.00

Total $4,750.00 Cost Per Registrant

1,023 Registrant DIV by $4,750=$4.64 $4.64 Per Registrant

VOTER REGISTRATION PLAN BUDGET

SAMPLE


2016 VR PLAN TEMPLATE

1Branchaddressemailinformationhere

GoalStatement:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________CoalitionPartners:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________GeographicTargets:_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Neighborhood/ZipCodetobecanvassed:_____________________________________________________

______________________________________________________________________________________________________________________________________________________________________________Neighborhood/ZipCodesforsiteregistration:________________________________________________________________________________________________________________________________________________________________________________________________________________________________

VOTERREGISTRATIONPLAN

BRANCHINFORMATION



VOTERREGISTRATIONPLANTIMELINEMonthlyGoalWEEKENDING ACTIVITYANDTARGETS VOLUNTEERS REGISTRATIONS

TOTAL #WEEKS/#PERWEEK



VOLUNTEERREGISTRATIONGOALSTotal#UnregisteredAAinyourcounty Voter Registration Goal 10% of # above VoterRegistrationDriveBegins VoterRegistrationDriveEnds #Weeksyouhaveforvoterregistrationplan

WeeklyGoalsVoter Registration Goal

#volunteers #weeksindrive

State Weekly Goal Voter Reg. Goal/ # of weeks

___New Registrants

Each volunteer’s weekly goal Weekly Goal/ # of Volunteers

___New Registrants

DailyGoalsbyVolunteers#Days/weekvolunteerswillwork ___Days/WeeksEachVolunteer’sDailyGoalVol W. Goal/ # of days

___New Registrants/day

#VotersVolunteerswillregisterperhour ___New Registrants/hour#Hours/dayVolunteerswillhavetoworkVDG / 5

___Hours/Day

VolunteerWorkloadSummaryEachVolunteerwillhavetowork ___Days/WeeksEachVolunteerwillhavetoworkfor ___Hours/DayEachVolunteerwillhavetoregister ___New Registrants/day



VOLUNTEERREGISTRATIONBUDGETACTIVITY ITEM PURPOSE COSTADMINISTRATION Rent

TelephonesCoordinatorStipend

Furnitureandequipment

StoreFrontOfficeintheCommunityPhonelines

TheVoterRegistrationprogramwillbemanagedbyaparttimeemployeeItemsnecessaryfortheOffice

VOLUNTEERSUPPORT

TransportationFood

StipendIncentiveAwards

GasandbusfareforvolunteerstravelingtoregistrationsitesRefreshmentsandmealsforthevolunteersXXCoordinators

Costofprizesawardedtotopvolunteers

MATERIALSANDSUPPLIES

Postage

OfficeSupplies

Printing

VotersLists

CostofmailingformstoNationalOfficeandmiscellaneouslettersPens,paper,filesetc.

Flyers,signs,etc.

Listofregisteredvotersusedtodetermineaddressesofunregistered

TOTAL

COSTPERREGISTRANT

___Registrants divided by ___

___Per

Registrant


10 QUICK TIPS FOR YOUR VOTER REGISTRATION DRIVE

1. CRUNCH the Numbers - decide how many unregistered African-American voters

there are in your targeted area.

2. Know Your Registration Goal

3. Build Your Coalition

4. Recruit Your Organizers

5. Find a Friendly Face at Your Board of Elections

6. Publicize your Voter Registration Drive

7. Practice Your Plan

8. Review and Report

9. Celebrate and Thank Everybody

10. Complete the VAN Data input, copy the Voter Registration Forms, deliver them to

the Board of Elections in your county or state, as required.


“HOW TO” Canvass Tip Sheet

1. Safety First

Always canvass in teams. Never go inside anyone’s house and be careful of dogs! If you

have to enter a fenced in area to reach the door, shake the fence first and see if any dogs are

waiting for you.

2. Dress Appropriately

Check the weather before you leave. Dress appropriately & wear comfortable shoes! Look

presentable but casual. Wear NAACP hat, t-shirt, jacket, etc. Bring snacks, fruit and water.

3. Know Your Message

Speak briefly and listen attentively. Do as many role plays as possible beforehand. Have

your rap/script memorized so you don’t have to read from the sheet and can engage the

voter in a conversation.

4. It’s Not Only What You Say

90% of communication is non-verbal. Be pleasant and friendly when a person answers the

door and look them in the eyes. Take a step back from the door after you knock to allow

them to open the door and talk. Try to hand them any voter registration literature you may

have if they don’t open the door at first.

5. Say ‘I don’t know”

Never guess the NAACP’s position on anything! If you can’t answer a question, write it

down, get their contact info, and then follow up with them later when you return to the

office.


6. Never Debate

Avoid getting into an argument with a person in front of their own home. Even if you can

win the argument, you’ll likely lose them. Spend most of your time listening, then pivot

back to your mission. Spend the most time with people who are open to your registering to

vote instead of just wanting to talk.

7. Let Them Know You Were There

If the person isn’t home, write a short note on your literature saying, “Sorry I missed you.”

Leave literature somewhere noticeable (think eye level). NEVER leave literature in their

mailbox (this is ILLEGAL).

8. Know Your Environment

Look for clues about them from their home (bumper stickers, kid’s toys, type of car, etc).

Find a way to relate to them! Show respect by using the sidewalk and not cutting through

yards.

9. Move Quickly

Try to knock on at least 12 doors per hour with 5 contacts per hour. Avoid talking to a

single person for longer than 5 minutes.

10. Take Good Notes

The information you collect through canvassing is pure gold to the NAACP’s voter

registration campaign. Write down anything you think will be helpful (be sure to write

legibly so others are able to read and enter the data). After you finish for the day, check in

with your supervisor about entering the data into the VAN.


“HOW TO” Canvass Math Tip SheetDoor-to-Door Canvassing

The following math formulas are canvassing averages, and the numbers are merely an example.

If this NAACP voter registration drive were to begin on May 15, 2016, and end October 1, 2016,

you would have 20 weeks to conduct your program.

Voter Registration

• Site Based Voter Registration —average 7 voter registrations per hour (on average but

based on site)

• Door-to-door Registration — average 12 doors per hour; 5 contacts per hour (varies

based on neighborhoods)

Assume that you are asked to knock on 3600 households of unregistered voters (and not every

house in the city will be knocked). To knock this number of houses in 10 days you will need

12 volunteers per day for 10 days, each person working a 2-hour shift. You will make approxi-

mately 1200 contacts.

• Startwith3600households.Tocalculatehowmanyhoursitwilltake:

3600 HH ÷ 15 doors knocked per hour = 240 hours

• Tocalculatenumberofvolunteersyouneedtodeterminehowlongashiftwillbe:

240 hours ÷ 2 hour shifts = 120 shifts (or volunteers)

120 shifts (volunteers) ÷ 10 days = 12 shifts (volunteers) per day

• Tocalculatethenumberofcontacts:

240 hours x 5 contacts per hour = 1200 contacts


“HOW TO” Make Calls Tip Sheet10 Super Volunteer Phone banking Tips

1. Smile

They can tell on the other end of the line. Keep a mirror handy to check that you’re smiling while you talk.

2. Connect

Find ways to relate to the person you are calling. Say your name and that you’re calling for the NAACP. Be

casual and relaxed.

3. “Ear Glue”

The more calls you can make per hour, the better it is for the voter registration campaign. Keep the phone

glued to your ear between calls. You’ll save time and momentum. Try to make at least 30 calls and 10

contacts per hour.

4. Confidence

Don’t sound like you’re asking them a question… unless you are. (This often happens without your even

realizing it!) Be assertive and declarative.

5. Stand

Standing while you call keeps your energy and enthusiasm high. If possible, move around while calling using

an earpiece to keep your blood flowing.

6. Be Prepared

Usewhateverdataisprovidedaboutthepersontoyouradvantage.Demographicinformationwillbeuseful

as you move along in this process. Are they male or female? Young or old, African American or not?


7. Ask questions

Never dominate the conversation. Asking open-ended questions is a great way to get them engaged in a

dialogue with you. Move quickly to asking about voter registration.

8. Pay attention when you talk

Along with asking your VR questions, you should be listening to their answers. This is especially important

for entering data into their file for later activities.

9. Take clean notes

Every call is helpful to the NAACP no matter what the results. Recording results from every call is critical. Be

sure to clearly mark down the result of every call, so that it can be easily and quickly read and entered into the

voter file, if not directly via the Virtual Phone Bank system.

10. Forget Your Last Call

Don’t worry if someone hangs up or yells at you. Brush it off and quickly move onto the next call. Dwelling on

negative experiences will make you less friendly to other voters.


Budgeting Volunteers for Phone Bank Voter Registration Activity

Sample Voter Registration Task: Identify 5,000 prospects of unregistered people.

To budget the number of volunteers needed and the amount of time it will take to make the calls if the voter

registration effort has 10 phones for the project, you will need to perform the following calculations:

The phones will operate three hours a night (6-9pm) and will average 22 attempted contacts per hour, making

66 calls per night.

22 attempted contacts per hour x 3 hours per night = 66 calls per night

Ten phones will be calling per night, meaning the phone bank will make 660 calls per night.

66 contacts per phone per night x 10 phones = 660 contacts per night by volunteer phone bank callers

To reach and identify 5,000 unregistered people, you will need to place approximately 10,000 calls. A total of

10,000 calls will take 15.1 nights of phoning at 660 calls per night.

It will take 151 phone shifts of three hours each, over a period of 15 days, to complete the calls.

15.1 nights x 10 phones = 151 phone shifts

Therefore, you or the NAACP unit volunteer coordinator will need to recruit 151 volunteers to fill the 151

phone shifts, or ten volunteers per night for about 15 nights.

“HOW TO” Phone Bank Math Tip Sheet


SAMPLE VOTER REGISTRATION CANVASS SCRIPT1. Identify Yourself “Hi _____________________, my name is _________________ and I’m a volunteer with the NAACP and today we’re registering people to vote!” (SMILE at THEM).

2. Talk about the Issue “We noticed on our list that you’re not registered to vote, and we feel it’s more important than ever to elect someone sensitive to the needs in our community”. “Don’t You Agree?”

3. Ask the Question “Great, let’s get you registered right now, so you’ll be ready to vote later this year in November! Is your last name spelled correctly? (Show them their name on the list) Complete the registration form and ask if anyone else in the house needs to register?”

4. Close “I’m turning these forms into the NAACP office today, and they will take them to the government office building for filing.” “Is there a particular issue you’re concerned about or any other question you’d like to ask?”

Ok, well thank you for becoming a registered voter, here’s some literature and enjoy the rest of your day.


SAMPLE ACCOUNTABILITY FORMS

© Copyright, Urbanomics Consulting Group. All rights reserved. Permission to duplicate granted to NAACP for use until 04/30/2017 field campaign only.

VOTER REGISTRATION VOLUNTEER RECRUITMENT FORM

First Name (1) Terrence

MI (2)

P.

Last Name (3)

Johnson

Street Address (4)

1212 Monroe Drive,

Email (5)

[email protected]

City (6)

Edgetown

State (7)

PA

Zip Code (8)

20083 Daytime Phone (9)

555 333-4444

Evening Phone (10) Cell Phone (11)

555 333-5555 555 333-4455

Precinct you live in (12)

Prec 101 Mosby Middle School

Precincts near you or that you could commute to (13)

Prec 102 – G.W. Carver Elementary School

Emergency Contact Name (14)

Latisha Johnson

Emergency Contact Number (15)

555 333-5566

Relationship (16)

Mother

Volunteer activities you are available for (check one or more below):

Door to Door (17) Site (18)

√

Driver (19) Phone (20) Other (21)

(Please indicate)

NOTES: (22)

C-1


©"Copyright,"Urbanomics"Consulting"Group.""All"rights"reserved."Permission"to"duplicate"granted"to"NAACP"for"use"until"04/30/2017"field"campaign"only."

llll

llll

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llll

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l

(1)$ N

eigh

borhoo

d/Zip:

Mos

by M

iddl

e Sc

hool

2

0009

(4) $T

eam$nam

e$or$num

ber:

Edg

etow

n T

eam

2

(2)$ C

anva

sser: M

ary

Boo

ker

__

___

(5) $C

anva

sser’s$Pho

ne$#:

(5

55) 5

55 -

555

5

!! (3)$ D

ay/Date$of$activity

: Sat

urda

y, J

une

9, 2

012

(6)$#$Hou

rs$neigh

borhoo

d/zip$was

$worke

d:$_

4_

" #"

Neighbhood"

(A)"

#"Doors"Knocked"

(B)"

#"Doors"Answered"

(C)"

#"Registrations"

(D)"

Volunteers"Recruited"

(F)"

1.

Mos

by

2.

"TOTALS:"

151

24

31

2 " " (7)" #"Registrations"per"Canvass"Hour""(average)"

" (8) COMMENTS:

Neighborhood"houses"were"very"spread"out.""Lots"of"dogs"in"yards.______________"""""""""""""""""""""""""""""""""_.

"

8

EL1$

CANVASSER$D

AILY$TALL

Y$SHEET"

ll

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(17) Weeks in Registration Drive __5___ Week Number: __4 Beginning: 6 /11 Ending: _6/17 (18) Next Week’s Registration Goal: __102

Day

(H)

Precinct

(I)

Registration

Goal (J)

Total # Canv/Vol Hours

Needed (K)

Total # Canv/Vols

Needed (L)

Wed Precinct 101

Mosby Middle

35 5 5

Fri Precinct 102

Firehouse #9

35 5 5

Sat Precinct 105

Broadrock Libr.

35 5 5

TOTALS: 105 15 15

G - 2

LOCAL ORGANIZER - WEEKLY REPORT NEXT WEEK’S PROJECTIONS


F"1$

©"Copyright,"Urbanomics"Consulting"Group.""All"rights"reserved."Permission"to"duplicate"granted"to"NAACP"for"use"until"04/30/2017"field"campaign"only."

""""""""""""""""""

$ (1)$ Site/Neighborhood/Zip:

Mos

by M

iddl

e Sc

hool

2

0009

(6) $Team$nam

e$or$num

ber:

Edg

etow

n T

eam

2

.

(2)$ Local$Organizer:

Mon

ica

Slat

er _

(7) $Local$Organizer’s$Phone$#:

(5

55) 5

55 -

555

5

(assigned)to)recruit,)train)&)supervise)volunteer)or)canvass)teams))

) ) (3)$ Site$Captain$or$Canvass$Supervisor:

M

ary

Boo

ker

(8)$ Captain/Supervisor’s$Phone$#: (5

55) 5

55 -

555

5

(designated)from)volunteer)team)to)supervise)today’s)activity))

))

)" (4)$ Group/Organization

Edg

etow

n A

ctiv

ists

)))))))))))))

""""""""""(9)$ State

Eup

hori

a

County/City

Jef

fers

on

. ) (5)$ Day/Date$of$activity: S

atur

day,

Jun

e 9,

201

2

(10)$#$Hours$site/neighborhood$was$worked:$_""""4

_

" #"

"

Volunteer"Name"

(A)"

"

Organization"

(B)"

Type"of"

Registration"

Activity"

Site"or"Door"

(C)"

" #"Volunteers"

Recruited"

(D)"

"Voters"Registered"

_______(E)_______"

#"With"""""""""#"Without"

Phones""""""""Phones"

"

TIME"

Start/End"

(F)"

"

#"Hours"

Worked"

(G)"

#"Registrations"

Per"Volunteer"or"

Canvass"Hour"

"

(H)"

1.

Mar

y B

ooke

r E

dget

own

NA

ACP

Si

te

6 17

14

12

-4

4 8

2.

Kir

k Jo

hson

A

FSC

ME

Loc

al 2

12

Site

3

20

6 12

-4

4 7

3.

Mel

ody

Ran

dolp

h D

elta

Sig

ma

The

ta

Site

0

14

5 12

-4

3 6

4.

Der

rik

Will

iam

s E

dget

own

NA

ACP

Si

te

2 5

10

1-4

3 5

5.

Jean

Bap

tist

e E

dget

own

Colle

ge

Site

0

7 0

1-2

1 7

6.

""

""

""

"

7.

""

""

""

""

"

8.

""

""

""

""

"

9.

""

""

""

""

"

10.

""

""

""

""

"

""

TOTALS:""

11

63

35

15

33

" (11)"#"Registrations"per"Volunteer"Hour"(average)"

""""""""""""""""(13) "Total"Registrations"Today:"_

___9

8 ___

____

_

(12)

COMMENTS:

Work"with"Melody"on"volunteer"recruitment"and"Derrick"on"asking"for"phone"numbers

7

SITE/NEIGHBORHOOD$DAILY$REPORT"


© Copyright, Urbanomics Consulting Group. All rights reserved. Permission to duplicate granted to NAACP for until 04/30/2017 for field campaign only.

llll

llll

SITE WORKER DAILY TALLY SHEET (1)Group Name: Edgetown Activist Alliance (5)State: _Euphoria County/City: Edgetown (2)Volunteer/Staff Name: _ Kirk Johnson _________ (6)Team name or number: Edgetown Team 2 (circle one)

(3)Volunteer/Staff Phone #: (555) 555 – 5555 (7)Team Captain/Supervisor __ Mary Booker (4)Day/Date of activity Saturday, June 9, 2012_____ (8)Site/Neighborh/Zip MidtownSafeway 23220

# New

Registrations

# Hours Worked

# Volunteers

Recruited

Type of

Registration Activity Door-to-Door or

Site

Description of Activity

IIII

III

Site

Grocery Store

Site

26 4 3 # Registrations per Hour =

7

FOR OFFICE USE ONLY

REGISTRATION CHECK PROJECT COORDINATOR – CHECK ITEMS BELOW:

26 Number of new registrants

20 Number of forms with phone numbers

76 Percent of forms with phone numbers

√ All forms are completely and neatly filled out

√

10% of the forms have been called

√

All forms have been photocopied

√

Today’s tallies have been included in the weekly report

D-1

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ted"to"NAACP"fo

r"use"until"04

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ign"on

ly."

(

1) O

vera

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tion G

oal:

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ks in

regis

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n driv

e:

___

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____

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ate: _

____

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00__

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his re

port

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wee

k :

_

____

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___

(3)

Total

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istra

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Left t

o Mee

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____

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)

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""""""""""""""""""""""""""""""""""""""""""""""""""""Next"W

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Loca

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Ar

ea

(L)

Nu

mber

of

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incts

(M)

Re

gistra

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Goal

for

next

week

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Canv

/Vol

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ded

(O)

Nu

mber

of

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/Vol

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mmitte

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$$ $ Unit$W

eekly$Report$


BLANK ACCOUNTABILITY FORMS


VOTER REGISTRATION VOLUNTEER RECRUITMENT FORM

First Name (1)

MI (2)

Last Name (3)

Street Address (4)

Email (5)

City (6)

State (7)

Zip Code (8)

Daytime Phone (9)

Evening Phone (10) Cell Phone (11)

Precinct you live in (12)

Precincts near you or that you could commute to (13)

Emergency Contact Name (14)

Emergency Contact Number (15)

Relationship (16)

Volunteer activities you are available for (check one or more below):

Door to Door (17) Site (18)

Driver (19) Phone (20) Other (21)

(Please indicate)

NOTES: (22)


©

Co

pyrig

ht,

Urb

an

om

ics C

on

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fo

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nly

.

(1

) Prec

inct

(s):

____

____

____

____

____

____

____

____

____

_ __

4)

Tea

m n

ame

or n

umbe

r: __

____

____

____

____

____

_ (2

) Can

vass

er:

(5)

Can

vass

er’s

Pho

ne #

: (

)

___

____

____

____

(3

) Day

/Dat

e of

act

ivity

:

(6) #

Hou

rs p

reci

nct w

as w

orke

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__

_

_

_

(7

) #

Regis

trations p

er C

anvass H

our (average)

(8

) C

OM

ME

NT

S: _____________________________

_

#

Precin

ct

(A

)

# D

oors K

nocked

(B

)

# D

oors A

nsw

ered

(C

)

# R

egis

trations

(D

)

Volu

nte

ers R

ecruited

(F

)

T

OT

ALS

:

CA

NVA

SSER

DA

ILY

TALL

Y SH

EET



(1) Local Organizer’s name: __________________________ (12) Precincts Supervised: ____________

(2) Partner organization from: _________________________ ____________

(3) Local Organizer’s phone number: ( ) ___________ ____________

(4) Local Organizer’s Overall Registration Goal: __________

(5) Local Organizer’s Registrations Prior to this week __________

(6) Total Registrations Left to Meet Goal: __________ (7) This Week’s Goal: ___________

(8) This Week’s Registrations: ___________

(9) Balance to Make Up Next Week: ___________ (10) Next Week’s Goal: ___________ (11)# Weeks in Registration Drive _______ Week Number: ______ Beginning: _________ Ending: ________

DAY

(A)

PRECINCT

(B)

# Registered

(C)

#Canv/Volunt

(D)

#Canv/Vol

Hours (E)

#Registrants Per Canv/Vol

Hour (F)

# Volunteers

Recruited (G)

Totals: Avg. =

LOCAL ORGANIZER’S REPORT ON CANVASS OR VOLUNTEER RECRUITMENT (13)My canvass or vol. recruitment goal for last week was: _________ (15) # Achieved: _________

(14)The number of canv. or vol. hours I needed last week was: _________ (16) # Achieved: _________

LOCAL ORGANIZER WEEKLY REPORT



(17) Weeks in Registration Drive ________ Week Number: __ Beginning _______ Ending: _______ (18) Next Week’s Registration Goal: _______

Day

(H)

Precinct

(I)

Registration

Goal (J)

Total # Canv/Vol Hours

Needed (K)

Total # Canv/Vols

Needed (L)

TOTALS:

LOCAL ORGANIZER - WEEKLY REPORT NEXT WEEK’S PROJECTIONS


(1) Si

te/P

reci

nct:

(6

) Tea

m n

ame

or n

umbe

r:.

(2) Lo

cal O

rgan

izer

: _

(7) L

ocal

Org

aniz

er’s

Pho

ne #

:

(

)

.(a

ssig

ned

to re

crui

t, tra

in &

sup

ervi

se v

olun

teer

or c

anva

ss te

ams)

(3) Si

te C

apta

in o

r Can

vass

Sup

ervi

sor:

(8) C

apta

in/S

uper

viso

r’s P

hone

#:(

)

.

(des

igna

ted

from

vol

unte

er te

am to

sup

ervi

se to

day’

s ac

tivity

) (4

) Gro

up/O

rgan

izat

ion

(9) St

ate

C

ount

y/C

ity

.

(5) D

ay/D

ate

of a

ctiv

ity

(10)

# H

ours

site

/pre

cinc

t was

wor

ked:

__

_

# V

olun

teer

Nam

e (A

) O

rgan

izat

ion

(B)

Type

of

Reg

istra

tion

Act

ivity

Site

or D

oor

(C)

# V

olun

teer

s R

ecru

ited

(D)

Vot

ers

Reg

iste

red

____

___(

E)_

____

__

# W

ith

# W

ithou

t P

hone

s P

hone

s

TIM

E

Sta

rt/E

nd

(F)

# H

ours

W

orke

d (G

)

# R

egis

tratio

ns

Per

Vol

unte

er o

r C

anva

ss H

our

(H)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

TOTA

LS:

(11)

# R

egis

tratio

ns p

er V

olun

teer

Hou

r (av

erag

e)

(13)

Tot

al R

egis

tratio

ns T

oday

:

(12)

CO

MM

EN

TS:

.

SITE

/PR

ECIN

CT

DA

ILY

REP

OR

T

© C

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ight

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anom

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Con

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roup

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mis

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SITE WORKER DAILY TALLY SHEET (1)Group Name: (5)State: _ County/City: . (2)Volunteer/Staff Name: _ __________ (6)Team name or number: . (circle one)

(3)Volunteer/Staff Phone #: ( ) (7)Team Captain/Supervisor __ (4)Day/Date of activity (8)Site/Precinct(s)

# New

Registrations

# Hours Worked

# Volunteers

Recruited

Type of

Registration Activity Door-to-Door or

Site

Description of Activity

# Registrations per Hour =

FOR OFFICE USE ONLY

REGISTRATION CHECK PROJECT COORDINATOR – CHECK ITEMS BELOW:

Number of new registrants

Number of forms with phone numbers

Percent of forms with phone numbers

All forms are completely and neatly filled out

10% of the forms have been called

All forms have been photocopied

Today’s tallies have been included in the weekly report


(1) O

vera

ll Reg

istra

tion G

oal: _

____

____

____

___

(8

) Wee

ks in

regis

tratio

n driv

e:

____________

(2

) Tota

l Reg

istra

tions

To D

ate: _

____

____

____

__

(9) T

his re

port

is for

wee

k #:

____________

(3) T

otal R

egist

ratio

ns Le

ft to M

eet G

oal:_

____

____

_ (1

0) T

he da

te thi

s wee

k beg

ins is

: __

__________

(1

1) Th

e date

this

week

ends

is:

____________

(4) T

his W

eek’s

Goa

l: __

_____________ ____

(5) T

his W

eek’s

Reg

istra

tions

: _______________

(7

) Bala

nce t

o mak

e up n

ext w

eek:

___

______

____

____

(12)

Sub

mitte

d by:

____________

_________

(6) N

ext W

eeks

Goa

l: ___________________

(1

3) P

hone

Num

ber:

(

) _

____________

_

Chap

ter O

ffice

(A)

Area

(B)

This

Wee

k’s

Goal

(C)

Numb

er of

Re

gistra

tions

Th

is W

eek

(D)

Numb

er of

Pr

ecinc

ts 2 (E)

Total

Num

ber o

f Ca

nv/V

ols w

ho

worke

d Th

is W

eek (

F)

Total

Nu

mber

of

Canv

/Vol

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s (G

)

Numb

er of

Re

gistra

tions

Pe

r Can

v/Vol

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Numb

er of

New

Vo

luntee

rs

(I)

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ervi

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you

r Cha

pter

Offi

ces)

W

hat d

ates t

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u visi

t thi

s Unit

Offic

e?

(J)

Total

A

vg =

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ject

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Chap

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Area

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Numb

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incts

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ne

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Numb

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Comm

itted

(P)

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you

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t) On

wha

t date

s will

you v

isit th

is Un

it Offic

e nex

t wee

k?

(Q)

Total

SS Stt t aa a

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eekl

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epor

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(1)

Ove

rall R

egist

ratio

n Goa

l: __

____

____

____

__

(8) W

eeks

in re

gistra

tion d

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____________

(2)

Total

Reg

istra

tions

To D

ate: _

____

____

____

__

(9

) This

repo

rt is

for w

eek :

____________

(

3) To

tal R

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ratio

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ft to M

eet G

oal: _

____

____

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0) T

he w

eek b

egins

: ____________

(1

1) Th

e wee

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s :

____________

(4)

This

Wee

k’s G

oal: ____________________

(

5) Th

is W

eek’s

Reg

istra

tions

: __

____

____

____

_(7

) Bala

nce t

o mak

e up n

ext w

eek

____

____

____

____

__(1

2) S

ubmi

tted b

y:

____________________

(6)

Nex

t Wee

k’s G

oal:

____

____

____

____

____

(13)

Pho

ne N

umbe

r: (

)

___

____

____

____

Loca

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anize

r (A)

Area

(B)

This

Wee

k’s

Goal

(C)

Numb

er of

Re

gistra

tions

Th

is W

eek

(D)

Numb

er of

Pr

ecinc

ts 2 (E)

Total

Num

ber o

f Ca

nv/V

ols w

ho

worke

d Th

is W

eek (

F)

Total

Nu

mber

of

Canv

/Vol

Hour

s (G

)

Numb

er of

Re

gistra

tions

Pe

r Can

v/Vol

Hour

(H)

Numb

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New

Vo

luntee

rs

(I)

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you

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izer

s)

Wha

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A

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Area

(L)

Numb

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of Pr

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Numb

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(P)

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) On

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s will

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is

Loca

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t wee

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(Q)

Total

NA

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WEE

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CONTACTS PAGERegion I

Sean Dugar, Regional Field Director

1430 Franklin Street #202

Oakland, CA 94612

443-310-3908 (cell)

www.naacpwesternregion.org

510-208-1996 (office)

510-208-1997 (fax)

Region III

Dr. Jerome Reide, Regional Field Director

530 S. Pine Street

Lansing, MI 48933

410-591-9315 (cell)

https://sites.google.com/site/naacpregioniii/

home

517-371-2199 (office)

Region IV

Reddit Hudson, Regional Field Organizer

410-336-7660

Region V

Kevin Myles, Regional Field Director

241 Peachtree Street NE, Suite 401

Atlanta, GA 30303

316-655-9282 (cell)

[email protected]

Region VI

Carmen Watkins, Regional Field Director

4606 FM 1960 West Road Suite 370

Houston, TX 77069

443-540-1495 (cell)

[email protected]

281-440-1940 (office)

Quincy Bates, Regional Field Organizer,

443-562-4205

[email protected]

Region VII

Jonathan McKinney, Regional Field Director

4805 Mt. Hope Drive

Baltimore, Md 21215

313-850-9553 (cell)

[email protected]

410-580-5133 (office)

410-358-1607 (fax)

Mandla Deskins, Regional Field Organizer,

202-321-6019

[email protected]


2016 CIVIC ENGAGEMENT TOOLKIT Fighting for …action.naacp.org/page/-/Toolkit_v_11.pdf · 2016...

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Transcript of 2016 CIVIC ENGAGEMENT TOOLKIT Fighting for …action.naacp.org/page/-/Toolkit_v_11.pdf · 2016...