FACT BOOK

for Investors2016

Listed on Tokyo Stock Exchange at ticker symbol

3909:JP

FACT BOOK

for Investors2016

2

SHOWCASE-TV

BUSINESS OVERVIEW

FACT BOOK

for Investors2016

3

SHOWCASE-TV

BUSINESS OVERVIEW

Past & PresentWe are a Japanese publicly-traded company that was founded in February 1996 and headquartered in Tokyo, Japan. Our stock was listed in March 2015 on the Tokyo Stock Exchange. We aspire to create easy-to-read, easy-to-understand, easy-to-input user interfaces. In the pursuit to make websites much more convenient, we pay attention to looking at user-friendliness from the end-user’s perspective first. We provide website optimization services in Japan as well as web solutions and mobile applications that can be managed from web-based back offices (i.e. via the cloud). We have internally developed eight different cloud-based software. These are the core technologies of our business and are patented in Japan as well as in the United States, Singapore and Brunei. Not only does each software focus on user-friendliness, but each also helps website owners improve their conversion rate via website optimization technology (i.e. web marketing and the data management platform (DMP)). The conversion rate is the proportion of visitors who take action that goes beyond a casual website visit. As an example to online businesses, a successful conversion would be the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement or would also be an end-user subscribing to an online newsletter. We have a stable business model due to the monthly subscription fees from a strong client base for the use of these software. This is our main source of revenue. Across our various clients and industries, we have accumulated extensive expertise in raising the conversion rate on websites.

Quick Facts

8 patents globally

1,000+ active clients

6,500+ cumulative account setups

7 consecutive years of high sales and profits

14.5% gross profit margin ratio for 2015

21.5% return on equity ratio for 2015

7.7 current ratio for 2015

FACT BOOK

for Investors2016

4

SHOWCASE-TV

BUSINESS OVERVIEW

FutureThe future in the cloud-based software industry looks promising, as well as our future, as retail trade and mobile shopping is a rapidly growing industry.

We also aim to be the lead website optimization service company in Japan that automatically provides user-friendly features while maximizing the efficiency of existing websites and content.

To achieve this, we have created a specialized department called Showcase Lab and plan to invest in other technology companies.

We constantly work on developing and offering services that provide excellent value and performance in a bid to continue to grow together in the future with clients.

Refer to the forecast section for further details.

FACT BOOK

for Investors2016

5

SHOWCASE-TV

BUSINESS OVERVIEW

SegmentsE-MarketingThis segment has eight internally developed web-based software products which are supported by global patents. This segment is Showcase-TV’s main business. See an explanation of the main software products on the following pages.

Data-MarketingThis segment provides advertising products business-2-business in connection with website optimization techniques and a data management platform (DMP). The financial data for this segment is consolidated into E-Marketing data.

Web SolutionsThis segment provides research & development for smart phone applications. It helps solve problems with website and apps in an integrated manner using website optimization techniques.

E-Marketing + Data-Marketing

2015 Revenue by Segment Split

Total : 1,237 million JPY

80%

20%Web Solutions

FACT BOOK

for Investors2016

6

SHOWCASE-TV

BUSINESS OVERVIEW

Main Products NaviCast Suite

NaviCast Form AssistA form input assistant that provides real-time display of error messages and automatic input conversions. It helps identify areas of concern that cause errors or abandonment in your forms so that the end-user can fix any errors immediately.

NaviCast Smartphone ConverterA converter that automatically adapts the layouts of existing websites that were primarily tailored to PC in order to make them easy-to-read on smart devices as well.

NaviCast Form ConverterA converter that automatically adapts any forms on existing websites that were primarily tailored to PC in order to make them easy-to-read and easy-to-input on smart devices as well.

FACT BOOK

for Investors2016

7

SHOWCASE-TV

BUSINESS OVERVIEW

Main Products NaviCast Suite

NaviCast Smart LinkA search service software on a smartphone where users can easily query, narrow down and compare products they want to search on the site. This allows the user to compare items without having to research for items again and thus minimizes the number of steps needed on each page.

NaviCast AdAn advertising service that not only collects data from user browsing, but also uses user data from ZUNOH (one of our other products). This service further improves the accuracy of targeted advertising while improving cost-effectiveness. With this service, the cost of advertising per conversion is estimated to be reduced by 25% compared to regular advertising.

NaviCast Site PersonalizerA marketing tool that populates information found on browsed pages in order to display them in a more user-focused fashion. It uses an end-user’s behavior on its website for a more personalized one-to-one experience.

On an e-commerce website for example, it can display custom messages based on the total price shown in the shopping cart. It can also introduce campaigns to end-users according to their specific shopping habits.

FACT BOOK

for Investors2016

8

SHOWCASE-TV

BUSINESS OVERVIEW

Main Products (continued)

ZUNOHA data platform that aims to maximize conversion rates for clients. This was built based on accumulated conversion and user’s behavior data from the various NaviCast software users and continues to be constantly updated with new data received. Its wide range of data collected directly correlates to conversion improvement.

Interaction Chart

Other DMP

SiteAccess

Guide Users to Searched Content

TriggerUsers’ Actions

OptimizeUser Experience

SiteConversion

User’s Data

NaviCast Suite’s strength

FACT BOOK

for Investors2016

9

SHOWCASE-TV

BUSINESS OVERVIEW

PatentsWe retain our website optimization technologies and unique expertise in the form of patents in Japan and overseas.

These patents are aimed at protecting our original intellectual property. Patents obtained expire 20 years after application date.

February 2010 : JapanWeb form optimization technology Patent number 4460620.(expires in March 2029)

March 2012 : JapanUser interface conversion technology for smartphones. Patent number 4936413.(expires in March 2031)

August 2012 : JapanFunnel optimization technology for websites.

Patent Number 5072114.(expires in March 2031)

October 2012 : USAUser interface conversion technology for smartphones. Patent number US 8,291,311.(expires in July 2031)

April 2013 : Singapore, BruneiUser interface conversion technology for smartphones. Patent number 184300.(expires in July 2031)

November 2013 : JapanCustomizable funnel optimization for websites. Patent number 5415639. (expires in April 2033)

October 2015 : JapanTechnology for the reuse of user's data on web forms. Patent number 5830581.(expires in June 2034)

Patents History

FACT BOOK

for Investors2016

10

SHOWCASE-TV

FINANCIALINFORMATION

FACT BOOK

for Investors2016

11

SHOWCASE-TV

FINANCIALINFORMATION

Stock as of 31 December 2015

Stock Listing Tokyo

Tokyo Stock Exchange Code 3909

Stock Category Trade

Date Listed March 19, 2015

Number of shares authorized 5,370,000

Number of shares issued 1,648,300

Number of shareholders 1,398

Volume 14,000

Voting rights One vote per 100 shares

Annual general meeting of shareholders Within 3 months of year-end

Stock split 2:1 April 1, 2016

Transfer Agent of Common Stock Tokyo Securities Transfer Agent

FACT BOOK

for Investors2016

12

SHOWCASE-TV

FINANCIALINFORMATION

Historical Stock Price Last 6 Months

Adjusted closing price in Japanese Yen Tokyo Stock Exchange (ticker 3909)

15/12/1 16/1/1 16/2/1 16/3/1 16/4/1 16/5/10

500

1,000

1,500

2,000

2,500

3,000

FACT BOOK

for Investors2016

13

SHOWCASE-TV

FINANCIALINFORMATION

Breakdown of Shareholders

Type of Shareholder Share Holding Ratio (%) Number of shareholders

Individuals 77.8% 1,329

Financial institutions 11.5% 3

Other Japanese Companies 0.5% 19

Foreigner 4.2% 21

Securities Company 6.0% 26

FACT BOOK

for Investors2016

14

SHOWCASE-TV

FINANCIALINFORMATION

Major ShareholdersShareholder Name Number of Shares Held Shareholding Ratio (%)

Masahiro Mori (Board Member) 434,200 26.34

Toyoshi Nagata (Board Member) 337,800 20.49

Japan Trustee Services Bank Ltd 154,000 9.34

One Village, One Tetsuya 46,400 2.81

SBI Securities Co Ltd 37,400 2.26

Ken Takeshita 27,100 1.64

Japan Securities Finance Co Ltd 26,400 1.60

CBNY – Government of Norway 22,000 1.33

Matsui Securities Co Ltd 17,900 1.08

Chase Manhattan Bank GTS Clients Account Escrow 15,500 0.94

FACT BOOK

for Investors2016

15

SHOWCASE-TV

DividendsAs our stock was first listed on March 19, 2015, dividends have been paid only once to shareholders.

On March 30, 2016 an annual general meeting was held for shareholders where dividends were declared.

On March 31, 2016 dividends were paid. Dividends paid were 20 JPY per share (10 JPY for ordinary dividend + an additional 10 JPY as a special dividend to commemorate our 10th anniversary since establishment).

Also on March 31, 2016, a 2:1 stock split occurred after dividends were paid.

In March 2017, our plan is to pay a dividend of 5.5 JPY per share (taking into account the stock split).

FINANCIALINFORMATION

Dividend Declaration Currency JPY

Latest Dividend Declared Date March 30, 2016

Dividend Paid Date March 31 every year

Latest Dividend Paid Date March 31, 2016

Latest Dividend Rate per Share 20 JPY

Number of shares issued 1,648,300

FACT BOOK

for Investors2016

16

SHOWCASE-TV

FINANCIALINFORMATION

Fiscal Year 2015

5.5 JPY5.0 JPY

Fiscal Year 2016

Dividends Per Share PayoutTaking into account 2:1 stock split for comparison

Dividends for fiscal year 2015 were paid March 31, 2016.

A stock split occurred afterwards on the same day. For comparative purposes, this shows dividends per share taking into account the stock split retrospectively for fiscal year 2015.

A commemorative dividend was paid to celebrate Showcase-TV’s 10th anniversary since establishment.

Projection of dividends per share for fiscal year 2016.

5.0 JPY(commemorative dividend)

FACT BOOK

for Investors2016

17

SHOWCASE-TV

Profit & Loss StatementJGAAP Financial Measures(Twelve Months Ended December 31)

FINANCIALINFORMATION

Millions Japanese Yen 2011 2012 2013 2014 2015

Sales 529 718 887 983 1,237

E-Marketing & Data Marketing Sales 359 550 706 788 988

Web Solutions Sales 17 168 181 195 249

Contents Manage- ment Sales * 153 - - - -

(Cost of Sales) (138) (153) (129) (137) (222)

Gross Profit 391 565 758 846 1,015

(Selling, general & admin expenses) (316) (431) (539) (596) (710)

Operating Income 75 134 219 250 305

Non Operating Income/(Expenses) (1) (2) 1 (1) (14)

Ordinary Income 74 132 220 249 291

Misc Expenses 7 1 - - (1)

Income before Taxes 81 133 220 249 290

(Taxes) - (34) (79) (95) (98)

Deferred Taxes 24 (20) (2) (1) (13)

Net Profit 105 79 139 153 179

(*) division sold 2011

FACT BOOK

for Investors2016

18

SHOWCASE-TV

FINANCIALINFORMATION

RevenueJapanese Yen (in millions)

Income before taxJapanese Yen (in millions)

Net profitJapanese Yen (in millions)

Profit & Loss GraphsJGAAP Financial Measures(Twelve Months Ended December 31)

FACT BOOK

for Investors2016

19

SHOWCASE-TV

Balance Sheet JGAAP Financial Measures(Balances at December 31)

FINANCIALINFORMATION

Millions Japanese Yen 2011 2012 2013 2014 2015

Cash 120 139 286 344 762

Accounts Receivable 75 83 99 126 171

Other Current Assets 31 13 14 35 26

Tangible Fixed Assets 9 20 17 17 14

Goodwill 9 66 47 39 58

Software (Internally generated) 22 42 58 62 66

Investments - - - - 62

Other Non-current assets 15 60 54 62 87

Total Assets 281 423 575 685 1,246

Current Liabilities 62 121 156 148 161

Fixed Liabilities (Loan) 51 56 10 - -

Total Liabilities 113 177 166 148 161

Net Assets 168 246 409 537 1,085

Capital 210 210 251 252 628

Retained Earnings (67) 12 152 305 485

Stock Options 25 24 6 (20) (28)

Total Equity 168 246 409 537 1,085

FACT BOOK

for Investors2016

20

SHOWCASE-TV

RatiosJGAAP Financial Measures

FINANCIALINFORMATION

Millions Japanese Yen 2011 2012 2013 2014 2015

Gross Profit Margin (Sales) Ratio 19.8% 11.0% 15.7% 15.6% 14.5%

Ordinary Profit Ratio 14.0% 18.4% 24.8% 25.3% 23.5%

Return on Equity Ratio 116.2% 43.7% 44.7% 32.1% 21.5%

Current Ratio 2.5 2.4 3.5 4.6 7.7

FACT BOOK

for Investors2016

21

SHOWCASE-TV

Cash FlowJGAAP Financial Measures(Twelve Months Ended December 31)

FINANCIALINFORMATION

Millions Japanese Yen 2011 2012 2013 2014 2015

Operating Cash Flow 89 165 214 155 242

Investing Cash Flow (35) (157) (39) (54) (166)

Financing Cash Flow (22) 11 (28) (43) 342

Cash Inflow for year 32 19 147 58 418

Opening Cash Flow 88 120 139 286 344

Cash held at year-end 120 139 286 344 762

FACT BOOK

for Investors2016

22

SHOWCASE-TV

COMPANYGROWTH

FACT BOOK

for Investors2016

23

SHOWCASE-TV

ForecastFiscal Year 2016 (JPY)

COMPANYGROWTH

Sales 1,500 million JPY

Operating Income 315 million JPY

Ordinary Income 315 million JPY

Net Income 186 million JPY

Dividend per share 5.5

FACT BOOK

for Investors2016

24

SHOWCASE-TV

Long Term Vision

COMPANYGROWTH

Showcase-TV’s long-term 10-year vision includes annual earning revenue of 100 billion JPY and ordinary income of 10 billion.

Past Present 2025

Diverse revenue models from new services within the fields of FinTech, IoT, VR, O2O, ...

Conversion-FocusedData Management Platform

We will accelerate our growth curve by deploying new services that use our conversion-focused DMP in addition to our existing services

Revenue growth from existing services

Our real revenue growth starts now

FACT BOOK

for Investors2016

25

SHOWCASE-TV

Growth Strategy

COMPANYGROWTH

In the future, we will expand our data management platforms (DMP) services as well as develop other services/mechanisms that reach end-users more efficiently. The domain of smartphone-ready online services and online marketing, in Japan and Asia, is still in the course of development. We will continue to further expand our cloud services based on our website optimization technologies in more regions/industries.

We expect our business to continually expand which will see increased sales in the E-Marketing, Data Marketing and Web Solutions departments. In the year 2025, sales are projected to reach 100 billion JPY and ordinary income 10 billion JPY. We anticipate an increase in headcount particularly in the sales department to strengthen the sales of new services.

In January 2016, we created Showcase Lab, a specialized department to target our long-term goals.

This department carries out research and development activities focused on advancing technology and as such advancing our services to our clients. As more and more companies are offering online services and the uses of the internet continues to grow, the need for business services integrated with technology is rising rapidly. As many of our clients are banks or financial institutions, the need for new financial services through the integration of technology has become more critical for us to provide. Our Showcase Lab department will work on developing these services and will also focus on the improvement of website convenience and website end-users’ conversion rate to satisfy the needs of our clients.

We also plan on investing in new business area such as Financial Technology or Internet of Things whether through partnership or acquisition.

FACT BOOK

for Investors2016

26

SHOWCASE-TV

CORPORATEPROFILE

FACT BOOK

for Investors2016

27

SHOWCASE-TV

Company

Contact ir-global@showcase-tv.com

CORPORATEPROFILE

Company Name Showcase-TV Inc.

Address Shoei Akasaka Building, 3-21-13 Akasaka, level 4FTokyo, 107-0052

Website http://www.showcase-tv.com

Number of employees 75

Capital JPY 323,870,000

Incorporated February 1, 1996

Fiscal year-end December 31

FACT BOOK

for Investors2016

28

SHOWCASE-TV

Board of Directors

CORPORATEPROFILE

Masahiro MORICEOCo-founder

Toyoshi NAGATACOOCo-founder

Shintaro TAKAYAMABoard Member

Kazuhiko ADACHIExternal Board Member

Yoshitaka SASAKICFO

Kouji YUGETACTO

AuditorsKazunori ONOInternal Auditor

Michio MINAKATAExternal Auditor

Masumu KOJIMAExternal Auditor

Ernst & YoungExternal Audit Firm

FACT BOOK

for Investors2016

29

SHOWCASE-TV

DisclaimerThis presentation is prepared by Showcase-TV Inc (“the Company”) to provide background information to assist readers in obtaining a general understanding of the Company’s history, objectives and plans. This information is provided for information purposes only and is not intended and should not be construed as an inducement to purchase or sell stock in Showcase-TV.

Information on the Company’s plans, estimates, forecasts, expectations, and all other information concerning the future are based on the Company’s judgment and ideas at the time of publishing. These forward-looking statements involve risks and uncertainties. Actual results may be materially different from those discussed in the forward-looking statements. Potential investors should make investment decisions based on their own judgment.