2016 CEO of Influence

7252019 2016 CEO of Influence

httpslidepdfcomreaderfull2016-ceo-of-influence 144

2016 IBR CEOCEO

GUS TA VELANDERSON

W YA T T

2016 IBR CEO2016 IBR CEO

2016 IBR CEO

ROSCOE

2016 IBR CEO

OrsquoT OOLEW ISK IRCHEN

2016 IBR CEO

R CEO

2016 IBR CEO

MENCHACA

2016 IBR CEO

RO TH WEILERK EMPER

2016 IBR CEO

CEO

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ACCEPT MORE ORDERS FROM MORE PEOPLE IN MORE PLACES

16 Kount Inc All rights reserved

With Kount Completetrade you can

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rsaquo Increase Bottom-Line Profits

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rsaquo Reduce Fraudulent Chargebacks

Congratulations Brad Wiskirchen2016 CEO of Influence



ContentsCEO of Inuence 2016

Darrel Anderson Rev Bill Roscoe

Don Kemper Brad Wiskirchen

Jack W Gustavel Travis Rothweiler

Maureen OrsquoToole

Shaun Menchaca Ken Wyatt

04

28

32

20

36

12

08

24

16

He leads Idaho Power which is 100 years old and keeps

keeping the lights on His eye is on the future cloud

seeding electric cars and remember ndash lsquoJust Driversquo

He came from Montana has fly-fishing fever is a die-hard Red

Sox fan a triathlete and devoted family man ndash and is

dedicated to his vision for the City of Twin Falls

From a lawyer to a partner to a CEO times three he now

serves as CEO of one company is a community leader

and never misses his kidsrsquo games or performances

ldquoPut an end once for all to this discussion of what a

good man should be and be onerdquo ndash Marcus Aurelius

She first discovered Girl Scouts when she was 6 And now

after taking the lead in sports getting multiple college

degrees serving in the Army shersquos come full circle

On a mission to bringing health information to all Americans

he built a successful health information empire from a

handful of passionate people Today he reaches billions

Encouraged to be a dentist he chose instead to take care

of business ndash and money Today he leads the

bank he founded and grew to 11 branches

He lives and breathes what he peddles ndash and is a

passionate believer in what hersquos done where he is

now and where hersquos going

Hersquos been called many things soldier carpenter

father husband coach minister ndash and lsquoangel

among usrsquo

T H E H A W L E Y T R O X E L L W A Y

INNOVATIVEAND

INSPIRING

BOISE COEUR DrsquoALENE IDAHO FALLS POCATELLO RENO

Call 2083446000 or visit wwwhawleytroxellcom

Congratulations to the honorees selectedfor the 2016 ldquoCEO of Influencerdquo award It is apleasure to celebrate in the success of these

fine Idaho leaders

Hawley Troxell is Idahorsquos premier full servicebusiness law firm Our customized approach TheHawley Troxell Way uses a team of attorneys orone-to-one counsel to meet your specific legalneeds And best of all our nationally renownedlegal services come with a local address

Idaho Business Review | CEO of Influence 2016 1



Including this yearrsquos group the Idaho

Business Review has saluted 39 Idaho

leaders in six years I have had the pleasure

o talking with all but one ndash Steve Appleton

was honored posthumously in 2012 Tey

have shared their lie stories offered tips on

leadership and inspired through their sense

o community and outreach

I am happy to introduce you to our CEO o Influence honorees or 2016

Darrel Anderson is the leader o Idaho Power ndash but he started his relationship

with the company years ago when he was its auditor Hersquos a champion to the

Womenrsquos and Childrenrsquos Alliance and other nonprofits and last year spearheaded

the ldquoJust Driverdquo campaign or road saety

Jack Gustavel decided to start his own bank in 1993 ndash now he oversees 11

branches throughout Idaho He remembers going hunting afer school when he

attended Boise High School was inspired by his grandather and his ather and

takes his entire amily on annual holiday vacations

Don Kemper is the ounder and leader o Healthwise Tis summer afer 40

years at the helm he will retire oday the company employs about 280 people

He has made his mark on the community too ndash therersquos even a oothills trail namedafer him Kemperrsquos Ridge

Shaun Menchaca got his idea or the Portneu Wellness Comples in Pocatello

ndash a ldquopark on steroidsrdquo ndash while visiting the Simplot Complex in Boise He grew up

in the idyllic Tousand Springs area in Hagerman and today he lives and breathes

his work in wellness

Maureen OrsquoToole was a Girl Scout at age 6 ndash now she leads the Girl Scouts o

the Silver Sage Council Being a leader is something she has gotten used to rom

leading in sports to the Army Read her story and find out why she doesnrsquot wear

mascara to work

A Vietnam War veteran Rev Bill Roscoe started out his career in construction

Now hersquos helping others to rebuild their lives Under his watch revenue at the

Boise Rescue Mission has grown by more than 271 percent And did I mentionhe rides a motorcycle

win Falls City Manager Travis Rothweiler a ourth-generation Montanan is

proud o his part in bringing growth to win Falls Now hersquos looking orward to

revitalizing the downtown ndash when hersquos not training or the next triathlon that is

Brad Wiskirchen moved rom being a successul attorney at Holland amp Hart

to at one point leading three technology companies at once Now he is ocused

on one ndash Kount where as his son puts it he ldquocatches the bad guys on the Internetrdquo

Ken Wyatt grew up in White Plains New York a sel-described ldquoneighborhood

kidrdquo Tese days at 44deg Vodka he along with his partner oversees a vodka empire

that stretches around the globe ndash thatrsquos a pretty big neighborhood He says itrsquos just

the beginning ndash ldquostay tunedrdquo

Now that Irsquove made the introductions I invite you to read their stories in

these pages You will once again come away with tips and lessons learned on lie

and business You will be awed inspired and proud to know the 2016 CEO o

Influence honorees

For inormation about other

editorial supplemints to the IBR

email j eannehuffidahobusinessreviewcom

PO Box 8866 | Boise ID 83707

855 W Broad Street Suite 103

Boise ID 83702

phone 2083363768

ax 2083365534

newsidahobusinessreviewcomidahobusinessreviewcom

PUBLISHER

Bill Cummings

billcummingsthedolancompanycom

MANAGING EDITOR

Anne Wallace Allen

anneallenidahobusinessreviewcom

SPECIAL SECTIONS EDITOR

Jeanne Huff

jeannehuffidahobusinessreviewcom

CEO OF INFLUENCE WRITERS

Sharon Fisher Stephanie Hansen Shannon

Paterson Chris Langrill and Elizabeth Kasper

CEO OF INFLUENCE PHOTOGRAPHER

Pete Grady (unless otherwise noted)

ADVERTISING DIRECTOR

Cindy Suffa

cindysuffaidahobusinessreviewcom

ACCOUNT EXECUTIVE

Rocky Cook

rockycookidahobusinessreviewcom

ACCOUNT EXECUTIVE

Corey Wongcoreywongidahobusinessreviewcom

GRAPHIC DESIGNER

Michael Duntz

MichaelDuntzmolawyersmediacom

ADMINISTRATIVE ASSISTANT

PUBLIC NOTICEPERMITS

publicnoticeidahobusinessreviewcom

Laura Butler

laurabutleridahobusinessreviewcom

For advertising email

advertisingidahobusinessreviewcom

o subscribe or change your ad dress

subscribeidahobusinessreviewcom wwwidahobusinessreviewcom

copy 2016 Idaho Business Review Inc All rights reserved

Letter from the Editor

RECEPTION SPONSOR

SPONSORS

Idaho Business Review | CEO of Influence 20162



At Perkins Coie giving back to the community is centralto our irm culture It is in that spirit that we are proud toserve as a presenting sponsor or IBRrsquos ldquoCEO o Inluencerdquohese individuals have made their marks not only in theirenterprises but also in their surrounding communities heiractions have improved our lives

With more than 1000 attorneys in 19 oices across the USand Asia Perkins Coie represents thousands o companies across

all industries and stages o growth Since 1997 we have servedmany o Idahorsquos great companies rom our Boise oice Ourexperienced team supported by our national and internationalcapabilities service a ull range o needs or enterprisesdoing business in Idaho We actively support leaders through

participation in the Boise Valley Economic Partnership Idahoechnolog y Council Boise Young Proessionals Hackort andother initiatives Our attorneys and sta regularly share theirskills and resources to help those in need We support manycharitable organizations such as Opera Idaho Friends o ZooBoise and Go Lead Idaho

Perkins Coie is honored to recognize the leaders who haveshaped Idahorsquos business and community landscapes heireorts can inspire everyone to achieve our highest potential

Congratulations to the 2016 ldquoCEO o Inluencerdquo honorees

A message from our Presenting

Sponsor







POWER CHARGER

ldquoPowerrdquo has many definitions ndash nearly 20

according to Merriam-Webster Consequentlyitrsquos not surprising that when you think ldquoIdahoPowerrdquo it can mean many things

But with great power comes greatresponsibility and nobody is more aware othat than president and CEO Darrel Anderson

ELECTRIC POWER

Te most obvious meaning o ldquopowerrdquoor Idaho Power is electricity Te companycelebrating its centennial this year was ormedin the early part o the 20th century by theconsolidation o about 50 independent power

companies in southern IdaholdquoTis business is very capital-intensiverdquo

Anderson says requiring equipment suchas power lines and power plants ndash currently$6 billion in capital assets ldquoI yoursquove got50 companies trying to do this yoursquove gotcompeting lines running down the same streetrdquoConsequently many companies ran intofinancial difficulties so first they consolidatedinto five and then in 19151916 came togetheras Idaho Power

oday Idaho Power covers 24000 squaremiles ldquoAll the way east to Pocatello Blackoot

and Salmon west all the way to west o Ontarioand north to Rigginsrdquo Anderson explainsAltogether it amounts to 520000 customersor more than a million people

Anderson was the second financial personto run Idaho Power the first being his mentor

J LaMont Keen With degrees in accountingand finance Anderson worked or Deloitte ampouche or about 15 years and in the processgot to know Idaho Power by being its auditorAfer Anderson worked briefly at the Sisters oSaint Mary o Oregon as CFO Keen offeredhim a job as one o our controllers As Keen

rose through the ranks Anderson ollowed ndash all

the way up to CEO afer Keen retired in 2014

Tat means though that Anderson isnrsquot atechnical person But he says it hasnrsquot been anissue ldquoIn public accounting you get exposed toa lot o industries and have to pick up what theydo very quicklyrdquo he says ldquoYou may not knowthe intimate details but you need to know whatthey do and how they go about doing it Do Iknow all the laws o physics I know enough tobe dangerous Do I know how electricity flowscan I quote you the ormula Noperdquo Whatrsquosmost important is surrounding himsel withldquoreally smart peoplerdquo he says

Idaho residents enjoy some o the lowest-

cost power in the nation Tatrsquos thanks to waterldquoTe big driver to our price structure continuesto be the 17 hydro projects along the SnakeRiverrdquo which typically provides more than halo the power Idaho uses in a year Andersonsays ldquoTat orms the basis or low-cost powerand gives the region a competitive advantagerdquobecause power plants using other technologiessuch as gas cost the same to build and run hereas anyplace else

Te source o the electricity is actually what Anderson considers the companyrsquosbiggest challenge ldquoWe are moving through an

evolution rom a public policy perspective oclimate change and the impacts o carbonrdquo hesays ldquoUtilities are right in the crosshairs roma lot o olks i yoursquore carbon emitters And weare ndash we have coal plants we have gas plantsrdquo

So Anderson is aced with the difficultbalancing act o transitioning rom carbonsources while still maintaining low energy costsldquoWe are moving to what I call a lsquocarbon-lightrsquoenvironmentrdquo he says ldquoItrsquos not zero becausethatrsquos not easible Te challenge we have is ittook us 40 years to get here Back in the 1970scoal was the greatest thing ndash good cheap and

plentiul So now 40 years later wersquore saying itrsquos

not that great an idea so how do we transition

out o this to not bankrupt our customersrdquo While some would like Idaho Power to

take a bigger role in renewable energy sourcessuch as solar and wind thatrsquos tough ldquoStoringelectricity today in the quantities you need isnrsquoteasible and cost-prohibitiverdquo Anderson saysldquoWe have what I would argue is the best storagedevice today Brownlee Reservoir because youcan store the water run it through turbines

when you need it and start and stop it withouthaving significant impact on the equipment

With gas and coal itrsquos harder to do thatrdquoItrsquos a testament to how well Anderson threads

that needle that organizations that buttedheads with Idaho Power in the past on thisissue eel they can work better with it now ldquoItrsquosno coincidence that Idaho Power began its longtransition away rom coal and began listeninginstead to its own shareholders and customersat about the same time Mr Anderson assumedthe companyrsquos leadershiprdquo says Ken Millerenergy program director or the Snake RiverAlliance a clean energy advocacy group ldquoHeis presiding over the most important evolutiono one o the most important companies inthe history o our state Tis is a corporation

that until just a ew years ago was dug intoa path toward a completely unsustainableenergy uture and business model Is IdahoPower getting off coal as quickly as it needs toNot ast enough or us but turning around acentury-old corporation like this one doesnrsquothappen overnightrdquo

ECONOMIC POWER

And that leads to another role or thecompany ndash as the economic engine or the stateAs a regulated monopoly Idaho Power sees itsrates set by the Public Utilities Commission

which allows the company to earn up to a

By Sharon FisherSpecial to Idaho Business Review

He leads Idaho Power which is 100 years old and keeps keeping the lightson His eye is on the future cloud seeding electric cars and remember ndash

lsquoJust Driversquo




regulated rate o return typically around 9 or10 percent ldquoIt doesnrsquot guarantee you get toearn it but you can strive to earn a certain raterdquoAnderson says

Idaho Powerrsquos last general rate case filing was in 2012 ldquoCustomers would be surprisedby how much we spend trying to keep costs

down rather than going or a price increaserdquoAnderson says ldquoAnytime we raise the priceitrsquos going to have an impact on our customerson amilies on businesses and it impacts theeconomy It takes money out o the economythat could be used or other thingsrdquo

Tatrsquos particularly true when it comes toattracting new businesses and growing existingones ldquoWe have companies that are here becauseo low power pricesrdquo Anderson says ldquoI al l o asudden I escalate those prices thatrsquos going tohave an impact and they may go somewhereelse Te ripple effect has a bigger impactrdquo

Anderson notes that while many utilitycompanies arenrsquot seeing growth Idaho Poweris growing at 2 percent per year ldquoFor a utilitythatrsquos a pretty good numberrdquo he says

Te ocus on economics is particularlyimportant these days because consumers havemore options even though Idaho Power isa monopoly ldquoCustomers do have choicesrdquoAnderson points out ldquoTey can choose to usemore or less energy A business person has achoice to expand the business or not Companieshave the choice whether to locate here or not

We can play a role in some o those preerencesrdquo

Consequently Anderson is working tohelp make Idaho Power more responsive toits customers One way is through collectingusage data with the companyrsquos new smartmeters By analyzing that data the companycan make pricing and business decisions thatare intended to get customers to behave in a

particular way For example by implementingtime-o-day pricing Idaho Power couldencourage consumers to use power at off-peaktimes such as by running dishwashers and

washing machines at night by lowering pricesat those times He admits though itrsquos easier to

develop incentives when people are paying 30

cents per kilowatt hour as in Caliornia than with the 9 cents they pay in Idaho ldquoItrsquos a bigstep or usrdquo Anderson says ldquoCan we changebehavior Wersquore going to find outrdquo

POLITICAL POWER

While Anderson doesnrsquot talk about it much

some o the other power that he and IdahoPower hold is the ability to influence politiciansHis letters o recommendation or this awardor example included one rom Idaho Lt GovBrad Little ldquoOne o the positions or which Iappreciate him most is as a partner in economicdevelopment a champion or bringing newbusinesses to our state and helping existingbusinesses expandrdquo Little writes

With $1 billion in revenues and 2000employees the company is one o the largestin Idaho Tat carries some weight ldquoWe lookat it very judiciouslyrdquo Anderson says ldquoWhatrsquos

important or us is to ensure that the policiesthat get adopted the laws that get passed arenrsquotnecessarily going to have a negative impact on

what wersquore trying to dordquo Water or example is critically important

not because Idaho Power actually consumes the water per se but because itrsquos needed to powerthe turbines Anderson says Keep in mind thatthe 1982 Swan Falls Idaho Supreme Courtdecision which gave Idaho Power rights tomore water above its dam than it had originally

paved the way or the recent Snake River BasinAdjudication political writer Randy Stapilus

wrote in 2009 For its part the Snake RiverBasin Adjudication was praised by the lateSupreme Court Justice Antonin Scalia in 2014

who complimented Idaho or being the firststate to complete its water adjudication

ldquoI you look back over the years one o thethings that has been contentious is deense oour water rightsrdquo Anderson says ldquoItrsquos importantthat as those issues come up that is one thing

we have to stand behindrdquo Water is importantto agriculture recreation and consumption as

well as to power generation he continues ldquoYoucanrsquot live without water For Idaho to continue

to grow and expand waterrsquos going to be very

important or that Will there be battles in theuture over water I hope not but I wouldnrsquotbe surprisedrdquo

PHILANTHROPIC POWER

COMMUNITY LEADER

Anderson considers his responsibility to

extend to philanthropy as well As a veterano grade school magazine and candy barundraisers himsel hersquos sympathetic to groupsand individuals working to raise unds ldquoIremember being that person on the other sideasking or someone to buy stuffrdquo he says ldquoIremember the lsquonorsquos Tey werenrsquot much unI people are doing it Irsquom going to buy whattheyrsquore sellingrdquo

Organizations that Anderson has supportedinclude the Womenrsquos and Childrenrsquos Alliance

where he serves as president o the board odirectors as well as muscular dystrophy events

and the Albertina Kerr centers or the disabled when he worked in Portland ldquoYou work witholks with different challenges it puts lie in

perspectiverdquo he says ldquoSome o the things yoursquoredealing with every day arenrsquot very importantrdquo

ldquoUnder his guidance we took on andsuccessully completed a $18 million capitalcampaignrdquo says Beatrice Black executivedirector or the WCA and hersel a 2013 CEOo Influence ldquoHaving a champion like Darrelhas helped raise awareness o the issues we deal

with in a way that would not have been possible without his passionate support and candorrdquo

Andersonrsquos philosophy on philanthropyextends to the company as well though hemakes it clear that Idaho ratepayers arenrsquotunding it ldquoAny o our charitable giving isbelow the linerdquo he says ldquoCustomers donrsquot payor it Stockholders pay or itrdquo

And that philanthropy goes down to thecommunity level ldquoBig or small we have

people in al l thes e c ommun itiesrdquo Anderso nnotes ldquoPeople look to our employees tohelp out herersquos time talent and treasureI yoursquove got any o those things itrsquosimportant that people do that herersquos a lot

o need out there today Everyone can giveIdaho Business Review | CEO of Influence 20166



something e ven i itrsquos an hour o your timerdquoOne o Andersonrsquos credos at Idaho Power

is ldquosaetyrdquo and that goes beyond the utilityitsel He spearheaded a community initiativecalled ldquoJust Driverdquo last year to bring attentionto the saety risks o distracted drivingcaused by people using cell phones Under

the initiative executives and governmentoicials sign a ldquoJust Driverdquo pledge andimplement an attentive driving policy ortheir companies or civic organizationsldquoWe are beginning our second year o this

valuable eort and are seeing an increa sed

awareness o the issues around distracteddrivingrdquo he says

Anderson credits his wie Lori or much o hissuccess ldquoI subscribe to the notion that you needa strong oundation at home to be successulrdquo hesays ldquoI itrsquos rocky at home and it gets challengingat work your lie becomes really difficult No

matter whatrsquos going on here the act that Irsquove gotthat strong oundation at home is very valuableand I eel really lucky People have told me alongthe way that it gets lonely at the top ndash it can bebut thatrsquos why a supportive spouse is amazinglyimportantrdquo Married or 27 years the couple

has two grown children 24 and 22 ldquoShe stayedhome to raise our kidsrdquo Anderson says ldquoI shehadnrsquot decided to do that it would have put a lotmore stress and strain on merdquo

At this point Anderson who just turned58 has been with Idaho Power or 20 years

Whatrsquos next ldquoTis might be my last official

jobrdquo he muses though he might work withnonprofits or teach in a college ldquowenty yearshere puts a lot o miles on you You only have somany miles on you Tere comes a point in time

when you have to decide do you work to live orlive to work I rsquom ocused on working to liverdquo

idahopowercom100years

Powering Generations

100years for

As we celebrate our centennial we look back

in appreciation for those who created a strong

foundation of service on which we continue

to build

Today we also proudly recognize the CEOs

of Influence whose excellence in leadership

is improving the health of our communities

now and for generations to come




photo by Patrick Sweeney




BANKING ON IT

Jack Gustavelrsquos pare nts thought he should

be a d entist Gustavel was not convincedldquoMy brother (erry) did go on to be

a prominent dentist in Boise I went toschool and ound out that wasnrsquot or me soI switched to businessrdquo says Gustavel andthe rest as they say is history Or to be morespeciic history in the making

When Gustavel oun ded IdahoIndependent Bank in 1993 it was the irstnew state-chartered bank in Idaho in 20

years oda y as IIBrsquos chairman and CEOGustavel oversees 11 branches throughoutthe state that employ nearly 200 people

and hold a total o $550 million in assetsIIB was rated in the top 10 percent ocommunity banks in the nation (withless than $2 billion in assets) by USBanker Magazine Starting the bank was achallenge and Gustavel admits there havebeen tough times along the way But heknows rom experience that most challengessimply require a little innovation and a loto hard work ndash a lesson passed down alongamily lines

THE GUSTAVEL FAMILY LEGACY

he Gustavels throughout manygenerations have been known or their

work ethic and determinatio n JackGustavelrsquos great grandather Julius AZittel was orphaned in Germany at theage o 11 He decided to emigrate to theUnited States where he went on to b ecomea renowned architect designing a numbero government buildings schools andCatholic churches in the Spokane area Hedied the year Jack was born

ldquoSo I never really did know him but Iknow a lot about himrdquo says Gustavel ldquoHe

was an inspirati onrdquo

Roland ldquoGusrdquo Gustavel Jackrsquos ather was

also a major inluence in his lie He workedin the airline industry and moved the amilyseveral times while the amily was youngOnce they arrived in Boise however Jackrsquosather decided to put down roots tellinghis employer that hersquod ound the place he

wanted to rai se his chi ldr en For youn g Jack Gustavel it was a ldquoperectrdquo pla ce togrow up He played sports and remembershunting pheasant ater school His ather

whom Jack reerred to as ldquoGusrdquo insteado Dad was coach o his and his brotherrsquosootball teams

ldquoHe was really good and positive and agood inspiration or merdquo says Gustavel ldquoHe

would say that your char acter i s e ver ything hat your integrity and your word is yourbond and i you say yoursquore going to dosomething you did it and you did it wellrdquo

Staying true to your word is a lessonGustavel has worked hard to instill in hisown children and grandchildren Aterseeing a sign at a Coeur drsquoAlene middleschool which read ldquoLie is a game that mustbe playedrdquo he was inspired to start a listo lie lessons hat list eventually became

the Gustavel Family Creed ndash 29 bits o wisd om and advi ce such as ldquoBe the best you can be and commit your sel to constantimprovementrdquo and ldquoGive others the creditor their accomplishments and sometimeseven yoursrdquo he intent is to be a helpulsort o guide about how to live lie to theullest but o course says Gustavel it is notthe be-all end-all or the subject A note atthe bottom o the list encourages the amilyto ldquoadd to this as you grow and becomemore sophisticated Love Dadrdquo

INTEGRITY ndash NOT JUST A

BUZZWORDStaying true to his principles has earned

Gustavel a great deal o respect duringhis 54 years in the banking industryColleagues describe him as honest air andhardworking

ldquoI have had the privilege o working with Jack or over 22 yearsrdquo says YvonneHanneman vice president and humanresources administrator at IdahoIndependent Bank He is an ldquoeectual leader

with extremely hig h ethical stan dardshonesty and integrity Jack built Idaho

Independent Bank rom the ground up andbecause o his leadership it is a strong well-respected institution that is here to stayrdquoshe says

He looks at the bigger picture ndash butalso pays attention to details ldquoI was verysurprised when I ound out years ago thathe prooreads many internal and externaldocuments or content grammar and

punc tuati onrdquo Hannema n says ldquoAlthoug hextremely busy he cares that much aboutthe quality o e verything he is involved inrdquo

His style is ldquoto lead by example with

an emphasis on superior service highethical standards quality and trustrdquo Sinceounding IIB his vision or the companyhas always been to be ldquohe Idaho BankrdquoAnd in his own words ldquoDetails matterrdquo

Gustavel has an open-door policy andmakes it a priority to celebrate employeesuccesses regardless o his own busyschedule

ldquoMentoring is important but (itrsquos the)little things (that really count) I call themup on their anniversary with the bank or

when they get prom oted I send a card I

try to develop a lot o goodwill and amily

By Shannon PatersonSpecial to Idaho Business Review

Encouraged to be a dentist he chose instead to take care of business ndash

and money Today he leads the bank he founded and grew to 11 branches

And along the way he has doled out tips wisdom and advice on how

to live life to the fullest ndash a lesson learned by the teacher He is a world

traveler and is currently on the precipice of launching an entrepreneurial

business that is literally going to the dogs And thatrsquos a good thing




photos by Patrick Sweeney

atmosphere within the bankrdquo Gustavelsays ldquoWe are a relationship bank herelationships start within the bank and thatcarries over to our customersrdquo

he rapport between IIB and customershas proven to be invaluable over the years

When the inancial cris is beg an to i ntensi y

in 2008 Gustavel says relationships betweenthe bank and clients were a big part o thereason his bank survived even though IIBdid not accept ederal ARP money

ldquoWhile many o our competitors or peersand even larger banks went out o businessor got recapitalized we just had enough othese good relationships where character

prevai led We made it because o the hard work o a ll o our p eop le a nd tr ying to work with our c ustomers to sa lvage the s ituationrdquosays Gustavel He spent many nights and

wee kends in the o ice ind ing ways to

restructure IIB or the betterGustavel says he knows rom experience that

taking a hard look at operations can pay offhat experience dates back to his tenure

rom 1974 to 1992 at First National Banko North Idaho (now Wells Fargo) Gustavel

was pres ident and CEO there and worke dhard to reduce the bankrsquos reliance on long-term ixed-rate residential real estate loansBy the time the Savings and Loan crisis othe 80s and 90s hit sending interest ratesas high as 20 percent the bank was well-

pos itio ned to weather the storm Many

competitors were recapitalizedldquohatrsquos what would have happened to us

i we werenrsquot diversiied So making that onemove was really importantrdquo Gustavel says

GIVING BACK

In addition to his 9 to 5 bankerrsquos hoursGustavel spends time serving his communitythrough proessional and business associationsas well as civic organizations and nonprofitsHe is a member o the board o directors oBlue Cross o Idaho and was its chairman rom2004 to 2010 He was also a director o the

Portland Branch o the Federal Reserve Bank o

San Francisco rom 1978 to 1984 In additionGustavel was a director o the Idaho Associationo Commerce and Industry a director o AvistaCorporation a New York Stock Exchange-listed energy and utility company that services

Washington Oregon and northern Idaho adirector o Mines Management Inc treasurer

o the Idaho Bankers Association and amember o the Comptroller o the CurrencyRegional Advisory Committee or theTirteenth National Bank Region

He also is a past president o the KootenaiCounty Division o the American HeartAssociation and past president o the NorthIdaho College Foundation

PUTTING MEMORIES

IN THE BANK

With ounding a successul ban k underhis belt it is evident that Gustavel knows

a thing or two about good investmentsBut the best one hersquos ever made he says isinvesting in memories or his amily Every

year during the hol idays he takes his wiechildren and grandchildren on a two- orthree-week vacation So ar they have beento locations such as Hawaii Costa RicaMexico and Puerto Rico heyrsquove been ona saari in Arica he getaways have beensuch an important b onding experience thatGustavel decided to oer a trip to eachgrandchild upon graduation rom highschool hey can travel with a cousin or

a sibling and can choose anywhere in the world as their destination but with onecaveat Grandpa comes along His irsttrip was with granddaughters Brynn andBrooklynn to France and Portugal next

year hersquo ll travel to Austra lia with his twingrandsons With 11 grandchildren andthree great-grandchildren he is likely tobecome a real g lobe-hopper

O Gustavelrsquos our grown childrenseveral have played a key role in the bankrsquosdevelopment and growth His son Kurtis president o Idaho Independent Bank

Daughter Jill is IIBrsquos assistant vice president

and credit administration oicer Anotherdaughter Lynn helped him start the bankbut is now taking time o to raise hertriplet sons Daughter Brooke is married toa helicopter pilot and living in okyo

Gustavel says his wie o 54 years Judyhas been a great source o support In act

she had a hand in creating IIBrsquos distinctivelook When Gustavel ounded the bank

Judy who had a bac kground in design helped come up with the bankrsquos logoShe is always oering to help someone inneed says Gustavel who calls her a ldquoloving

par tner rdquo who is ldquocarin g and prot ecti ve oher amilyrdquo

ldquoGrowing up you just knew that amily was a priority and he has always been thereor his kids grandchildren and everyone inhis extended amily ndash including at work ndash

with a piece o advice encouragem ent and

the occasional leg up when you need itrdquo saysKurt Gustavel ldquoI am thankul or having himnot only as a ather but as a mentor advisorand riend His example has deinitelyinluenced and inspired me to work to be abetter person ather and husbandrdquo

KEEP MOVING YOUNG MAN

Gustavelrsquos priorities ndash amily hard work and sel -impr ovement ndash are clearto everyone who knows him But he isalways on the lookout or motivatingideas thoughts and lie lessons worthy o

adding to the Gustavel Family Creed Mostrecently Gustavel ound inspiration wherehe least expected it ndash at the bedside o a dearriend in poor health During the visit hecouldnrsquot help but marvel at the spirit andenergy o his riendrsquos 90-year-old mother

who was there tending to her ail ing sonldquoShe was vibrant and healthy and happy

and laughing And I asked her lsquoWhatrsquos your secre t to l ie rsquo She sai d lsquoKeep m ovin g young man Keep movi ng Keep moving young manrsquo It struck home (because) whatI want to do and what I aspire to do is to

keep moving keep involved Stay positiveIdaho Business Review | CEO of Influence 201610




ry to do more positive things Do things with the amilyrdquo

he idea o committing onesel to constantimprovement (which is listed as No 26 onthe Gustavel Family Creed) is never ar romGustavelrsquos mind He delights in learning onthe job but doesnrsquot hold back rom trying

new things outside the world o bankingInspired by his Labrador Retrievers and their

penchant or gnawing on their bedding he

is developing a dog bed that can withstand ahigh level o wear-and-tear

ldquoItrsquos a really durable good-looking dogbed thatrsquos very diicult to destroyrdquo he saysGustavel and his business partner have spentthe last several months creating a prototypeo the new product and are getting ready to

begin production Whi le he advi ses his loved ones not to

rely on wishul thinking and to ldquomake your

own luckrdquo Gustavel acknowledges that agreat part o his own personal success canbe attributed to g ood ortune Hersquos thankulhe was born into an extraordinary amily ata time o great opportunity

ldquoIt was lucky I grew up in Boise and havelived and worked my entire adult lie in

Idaho It is lucky that I have a wonderulhealthy amilyrdquo says Gustavel

ldquoLucky merdquo

Jack W Gustavel

We celebrate our leader and mentor Jack and

all of the 2016 CEO of Influence honorees for

their leadership vision and commitment toexcellence in our community

Chairman and Chief Executive Officer

TheIdahoBankcom | 8008974863

Congratulations from The Idaho Bank reg







HEALTH HERO

One day in 1971 a young lieutenant in the

US Public Health Service heard a speech thataltered the course o his career which in turnaffected the way Americans think about theirhealth today Tat young lieutenant was DonKemper ounder and CEO o the influentialhealth inormation nonprofit Healthwise

On that day Kemper listened as Vern Wilson administrator o the Health Servicesand Mental Health Administration said thatthe greatest untapped resource in healthcare isthe patient and a light bulb switched on

ldquoI thought lsquoWell that makes sense MaybeIrsquoll spend my lie trying to tap that resourcersquordquo

he saysSo he didOver the past 40 years Kemper has dedicated

his lie to ensuring that American citizensare well inormed when making decisionsabout their health o that end hersquos oundedHealthwise published several books and madea huge impact on the American publicrsquos accessto their own medical records

Now as he moves toward retirementthis summer Kemper can look back on acareer o public service marked by a dogged

persistence to improving peoplersquos lives through

inormation

EARLY LIFE

Te son o an oil man Kemper was bornin Rayne Louisiana and moved around ofenduring his early years as his ather securedleases or drilling Eventually the Kemperamily moved to a home just a ew blocks romCorpus Christi Bay where Kemper ondlyrecalls spending many afernoons fishing romthe pier

When Kemperrsquos ather was promoted to anew position in Houston the amily moved to

Bellaire a suburb o Houston where Kemper

attended ldquoone o the best high schools in the

country at the timerdquo As a high-school studenthe ran track edited the school yearbook andhad his first leadership experience as ldquoheadbirdkeeperrdquo or the schoolrsquos mascot

ldquoWe had a huge papier mache cardinal andall the other schools tried to steal itrdquo he saysldquoWe had a airly rough group o kids who

would protect Colonel Charlie So that was myfirst real role in leadershiprdquo

HEALTHWISErsquoS HUMBLE

BEGINNINGS

oday instead o leading a group o high

school mascot protectors Kemper leads agroup o employees in their efforts to improveAmericansrsquo ability to make decisions abouttheir health Tanks to Kemper Healthwiseis known nationally both or its efforts in

pursuing its mission and or its reputation orbeing an employee-riendly workplace

Te organizationrsquos mission grew out o asimple idea When Kemper heard the speechthat changed his lie he happened to have a

young baby at home Someone had g iven hima copy o Dr Benjamin Spockrsquos book ldquoTeCommon Sense Book o Baby and Child Carerdquo

a how-to guide to raising children which couldbe ound on nearly any new parentrsquos bookshelat the time

ldquoI thought lsquoMaybe the US governmentshould develop a medical sel-care guideor every amily in the USrsquo And I as a lowlylieutenant tried to get the government to dothatrdquo he says

Te project never got off the ground RecallsKemper ldquoIt ell flatrdquo

But even as his commission in public serviceended without any progress Kemper neverorgot about his idea and afer finishing his

masterrsquos degree at Georgia ech he enrolled in a

Master o Public Health program at University

o Caliornia at Berkeley Afer graduation hesent applications all over the country and gota response rom a man in Boise He says he hadto look the city up on a map but when he flewout or the interview he knew hersquod ound the

place or himldquoMy prospective employer met me in cowboy

boots in a pickup truckrdquo he says ldquoHe had justcome back rom a meeting with the governorand I thought lsquoYou can get things done herersquordquo

He took the job and spent several years working or Health Systems Incorporated anexperimental nonprofit organization ocused

on improving healthcareHe never lost sight o his goal to improve

access to health inormation so he createda series o community workshops aimedat helping citizens understand how to takecare o themselves and their amilies Te

workshops eventually turned into a V andradio program and finally he was also ableto bring his original vision to lie creatingthe ldquoHealthwise Handbookrdquo sel-care guide

which was eventually so popular it could beound in one o every 10 households in theUnited States

Tat sel-published book produced the venture capital or Healthwise and allowedKemper and his team to build the HealthwiseKnowledge Base a comprehensive inormationrepository or consumer health inormation thatcan now be ound mostly online Websites like

WebMDcom and many insurance companieslicense the inormation rom Healthwise andthe repository has been accessed more than175 billion times according to a ticker in theHealthwise lobby

CULTIVATING A CULTURE

Kemper recalls the early days at Healthwise

By Stephanie HansenSpecial to Idaho Business Review

On a mission to bringing health information to all Americans he builta successful health information empire from a handful of passionate

people Today he reaches billions




when it had maybe five employees At the timehe had jokingly hung a poster in his office o a

very large orangutan with the words ldquoI I want your opinion Irsquoll beat it out o yourdquo Toughthis was never his true leadership philosophyKemper says he realized afer a while that he was

probably sending the wrong message

oday as you walk into Healthwise verydifferent physical symbols o the organizationrsquosculture greet you Anyone entering thebuilding passes through three moon gatesthat highlight the three pillars o Healthwisersquosculture respect teamwork and doing theright thing (Kemper jokes that visitors aresometimes tempted to walk around the moongates instead o through them i they donrsquot eellike being respectul that day)

Tough Kemper credits his wie MollyMettler senior vice president o mission atHealthwise with developing the culture

his employees say it embodies Kemperrsquos personality too

ldquoSome have said that Healthwise is areflection o Donrdquo says Pat ruman Healthwiseeditor ldquoFor me itrsquos true Healthwise is smartand unny riendly and caring passionate andcompassionate careul and adventurous Donis toordquo

Kemper says respect is a git to hisemployees not something that mustbe earned and Healthwisersquos leadershipstresses the importance o achieving goalsthrough collaboration Equally important is

Healthwisersquos insistence that employees areocused on doing the right thing

ldquoWe tell people i you do something ora client or a supplier or a coworker or or

yoursel because you think itrsquos the right thing todo wersquoll back you uprdquo he says ldquoWe give peoplethe autonomy to do the right thing and thatmakes such a differencerdquo

In addition to trust and respect employeesalso have access to gyms healthy snacks andgenerous health benefits and meetings are ofenheld while walking outside rather than sittingin conerence rooms Tey can even bring their

dogs to work

Tis culture has won Healthwise countlessawards including the American PsychologicalAssociationrsquos Psychologically Healthy

Workplace Award and inclusion as one o Te Wall Street Journalrsquos 10 op Small Businesses

Tese awards and Kemperrsquos reputation havegenerated buzz rom many places

ldquoI know o no other CEO in the reasure Valley who has had more influence not justlocally but nationally and internationallyrdquo says

Jim Everett retired CEO o reasure ValleyFamily YMCA and 2011 CEO o InfluenceldquoHe is a master at building a team and an alignedculture Employee engagement retention and

joy are unmatched Te commitment to themission is inspiringrdquo

HEALTHWISE TODAY AND

TOMORROW

Tough it began with just three employees

and a ew thousand dollars Healthwise nowemploys about 280 people with an operatingbudget o about $35 million But despite itsgrowth and influence the organization hasstayed true to its original values

Te secret Kemper says is the gif o asimple mission Healthwisersquos singular ocus ison helping people make better health decisionsand this ocus helps Kemper and the rest o itsleaders stay aligned

ldquohat gives a lens or looking at the worldso all the changes in policy and technology are

viewe d rom that airly simple perspective rdquo

he saysKemper humbly credits much o the success

o Healthwise to the ability to hire smart passionate people and stand back while theydo their work

ldquoWersquove been able to hire people who aregood thinkers who get things donerdquo he saysldquoMy job is to rally them around ideas when thetime is rightrdquo

But his employees say he does much morethan that

ldquoDon is a leader CEO and visionary who walks the talkrdquo says Jim Giuffre president and

chie operating officer o Healthwise who was

one o Kemperrsquos first employees ldquoHe is humble yet confident about his achievements anduncompromising when it comes to airness intreating people with dignity respect and LCrdquo

Another o Kemperrsquos defining philosophies ismoving ideas to action

ldquoTere are thinkers and there are doersrdquo he

says ldquoUntil you can connect the two thingsthat doesnrsquot really create value Action and

vision together can change the worldrdquoKemper also believes in looking around

the corner thinking about how changes inthe world at large will aect Healthwise andits mission his ability to see whatrsquos comingnext is one o the qualities that sets him apartrom his peers

ldquoDon Kemper is a visionary ndash or hisorganization and or his industryrdquo says NancyNapier who has known Kemper or almost15 years and has studied Healthwise as part

o her role as executive director o the Centreor Creativity and Innovation at Boise StateUniversity ldquoHersquos consistently identified andofen been able to act upon trends that manyothers miss or do not see until much laterrdquo

For example Kemper was able to oreseehow the Internet would affect the way peopleaccess and use inormation and ocused effortsto moving the inormation rom the handbooksto an online domain He also led the chargeor including health education in electronicmedical records so that doctors can shareimportant inormation with patients when

filling out prescriptionsLooking orward Kemper says he senses

two main shifs in the uture or Healthwisetoday Te first is the increasing importance on

pre-visit inormation gathering when patientsbecome educated about their condition and

what questions they should ask beore visitingthe doctor

Te second is the concept o the socialdeterminance o health or the actors that affect

peoplersquos health such as exercise healthy habitsand support rom riends and amily He believesthe uture o Healthwise includes finding ways

to combine the social determinance o healthIdaho Business Review | CEO of Influence 201614



with healthcare encouraging doctors and otherhealth teams to inquire about housing oodavailability and other actors that affect the

patientrsquos health in broader ways While trying to predict the uture could be

a scary job or some people Kemper says hedoesnrsquot have any trouble sleeping at night

ldquoIrsquom not a worrierrdquo he says ldquoLie just comesand you deal with it as you get it I you ollowthe basic principles o trying to do the rightthing being respectul and looking at yourteammates to get things done it all works outrdquo

WANDERLUST

When hersquos not crusading or better accessto health inormation Kemper enjoysspending time with his five children and ourgrandchildren He and Mettler who plans toretire with him this summer enjoy travelingtogether Teyrsquove traveled all over the world and

theyrsquore headed to Machu Picchu this spring thento Scotland afer their retirement this summerTey plan to spend six months at the FindhornFoundation an intentional community thatocuses on sel-knowledge and sustainability

ldquoTatrsquos going to be a chance or me or thefirst time ever to have enough time just to workon mysel and how my l ie isrdquo he says

Back in Idaho he enjoys hiking with Mollyand their dog uva Tose hikes sometimestake him to the oothills where one o thetrails now bears his name ndash his employees

petitioned the c ity last year to name one o thetrails Kemperrsquos Ridge rail

And so in many ways Kemper has made hismark on the city he had to look up on a map40 years ago

V OLUME1IDAHO BUSINESS REV IEW

2015

Renewable Roof tops

T he view sf rom Boisersquos tallest building s hav e alw ay sb eenspec tac ular Faro ff th e cur vesoft hefoothillsb ec kon In season the c ity oft reess how si tsg reenery to advantag e anddow ntow nc onst ruction pr ov ides nonstopact ivity

Butth e hig hery ou get the mor e you see therooft opsofo ther buildingsWhilesomec itiessuch as Chicago and San

BY DOUGCOPSEY Spec i al t o the IBR

See COVER ST ORY page 10

ROOF PLANTINGS PROV IDE COOLING POW ER PATIO SPACE

INSIDET HIS ISSUEBoisersquos LIV Distr ic t 3

Aslewof standards 4Low-w ater landsc aping 5

Exper t opinions 1 0

Indoorair qualit y matt ers t oo 14

C BC ADV IS OR S Th e I ntermountain W est rsquos l arg e st p r ivat e ly h e ld

C ommer c ial R e al E state fir mw w w CBCadvisor scom | CBCAdv isors

Get ahead in businessSubscribe to the Idaho Business Review for theBEST in local business intelligence

Call e-mail or go online

wwwidahobusinessreviewcom

i n P r i v at e P ub l i c and I nf r as t r uc t ur e T r ans p o r t at i o n

H i g hw ay 16 E x t ens i on

T o p P r o j e c t o f t he Y e ar

Fresh news ndash in print online and daily e-mail updates

Business focus ndash covering all leading Idaho industries

Expert perspectives ndash providing unique insightto keep you competitive

800-451-9998 | subscribeidahobusinessreviewcomhttpssubscribeidahobusinessreviewcom | Use promotional code BIZ and get4 FREE issues







HEAD HONCHO OF

WELLNESS

While attending his sonrsquos soccer game at the

Simplot Complex in Boise Portneu Healthrust CEO Shaun Menchaca got a gl impse o

what was missing rom southea stern IdaholdquoI knew we needed something better in

our communityrdquo he says ldquoIt was time webuilt something or all o our communitythat was world-classrdquo

hat simple idea grew into what isnow the Portneu Wellness Complex inPocatello a sprawling 80-acre outdooracility that is perhaps the crowningachievement o Menchacarsquos career thus ar

he acility which Menchaca calls a

ldquopark on steroidsrdquo opened in September2015 and houses a stocked seven-acre laketwo miles o walking and biking trailssports ields volleyball courts and thelargest amphitheater in Idaho which bring snational acts like Lynrd Skynrd and KeithUrban to its stage

Since building the complex Menchacahas ielded praise rom all directions romcommunity members to visitors rom placeslike Denver Los Angeles and beyond Inact the woman who installed the ticketingequipment at the amphitheater told

Menchaca that it was her avorite complexand shersquos installed equipment at world-class

venues a ll over the countryldquohat is a comment thatrsquos going to

stick in my mind or the rest o my lierdquoMenchaca says

PUSHING THROUGH

CHALLENGES

But while residents sing its praises today(the complex has more than 6000 ldquolikesrdquo onFacebook) Menchaca recalls the early days

when the comp lex was just a drea m and he

had to ight through layers o opposition

rom the community political leaders and

even his own colleagues to get them to seehis vision

In act he recalls the exact words onecolleague said when he raised the idealdquohere is no way in hellrdquo

But Menchaca says he was never deterredldquoI donrsquot really take lsquonorsquo very easilyrdquo he

says ldquoIrsquove always been kind o a scrapperI try to do what we can do to make thingshappen and progress the organizationorwardrdquo

Tat attitude helped him persevere through years o research community outreach

political maneuvering and undraising ndashabout $10 million worth ndash until the project

was underway oday Menchaca is helpingto finish up the final piece a world-classmountain bike course which is set to becomplete in May

MORE THAN A JOB

Whi le the wellness center is probab lythe most visible part o Menchacarsquos rolehis organization is ocused on improvingthe wellness o a ll residents o southeasternIdaho whether by unding public health

proj ects using grant unds or consult ing with smal ler clinics on business strateg yMenchaca has also championed the creationo the Letsbewellorg website whichencourages Bannock County residents tocompete with one another through healthchallenges aimed at improving the overallhealth o the community

For Menchaca wellness is more than a job A die -hard exercise junkie he work sout at least six days a week whether hikingbiking or heading to the gym oten earlyin the morning or late in the evening to

accommodate his work schedule

ldquoI gotta tell you I love workrdquo he says

ldquoWork is in the middle o my personal liein a good way I love those kinds o things ndashgoing outdoors wellness prog ramsrdquo

His passion or wellness combined withhis leadership strategy have earned him therespect o his coworkers and subordinates

ldquoShaun is kind generous and laser-ocusedrdquo says John Abreu chie inancialoicer o Portneu Medical Center ldquoI haveseen Shaun advocate on behal o patientscommunity and the organization in a

way that is thoughtul well-ba lanced and vis ionaryrdquo

LEADERSHIP PHILOSOPHY

Menchaca says there are some hallmarks oany great leader including trustworthinessauthenticity and the ability to inluenceothers to share a common vision But hesays beyond those qualities therersquos notmuch else that is universal about leadership

ldquoI donrsquot think therersquos a magic bulletleadership handbookrdquo Menchaca saysldquohere is some well- known advice that canbe ignored in avor o what works or each

personrdquo

For Menchaca that means placing trustin his team and encouraging them tobuild their own leadership abilities hat

perspe ctive has ga ined him praise rom hissmall team

ldquoShaun is by ar the best boss Irsquove everhadrdquo says Suzanne Riley who has worked asMenchacarsquos executive assistant or the pastive years ldquoHe has very high expectationsand doesnrsquot accept mediocre perormancebut with his leadership and guidance hemakes me want to perorm above what Ithought my own p otential wasrdquo

Riley says Menchaca never micromanages


He lives and breathes what he peddles ndash and is a passionate believer in

what hersquos done where he is now and where hersquos going




but shows trust in his employees andencourages them to build their own leadershipexperience Riley says he encouraged her to

join the Pocatel lo- Chubbock LeadershipAssociation and to serve as president o theleadership board this year

A LEGACY OF LEADERSHIPGrowing up among the ish hatcheries

and open ields in Hagerman Menchacaspent his days dirt biking ishing andshooting pellet guns

ldquoIt was a great place to grow up and Irsquom proud o that heri tag erdquo

As the youngest o ive he got bossedaround quite a bit by his older siblingsHe says he was always the one tasked

with changing the channel on the V andetching things or everyone else He jokesthat growing up with older siblings helped

him develop his servant leadership skillsAt school he could drive his teachers

crazy with his constant chatterldquoI was that kid that liked to talk and was

excitedrdquo he saysoday itrsquos easy to imagine Menchaca as

the talkative kid in class especially when you get him talking abo ut his passion projects Ask him abo ut the we lln ess c enteror example and he could go on or hoursabout each eature

But despite all the talking as a youngsterhe listened too As a young man Menchaca

learned important business lessons byobserving his ather a small-business owner

who passed away in March Menchacarsquos ather Juan Menchaca was

a veteran who had gone to beauty collegein Boise and once styled the hair o MissSweden in the Miss Universe pageant Heand his wie Joyce owned a beauty schooland several local salons across the Magic

Valley a rea Menchaca recalls driving up to one o the

salons one day and asking his ather why he parked so ar away rom the doo r when he

owned the place His answer was that any

good business owner should leave the best parking spots or the customer s

He also always said that i a businessmanever wanted to know how to improve hisbusiness he should ask his employees

ldquoLooking back on this now I see that askind o visionaryrdquo Menchaca says

hose lessons o respect or the customerand the employee are ones that Menchacatries to put to use in his work today

hough there are only three ull-timeemployees at Portneu Health rustMenchaca tries to build a culture aroundliving the mission and creating an enjoyable

workplace or them and or others they work with

ldquoI think that humor and un and making peo ple want to come to work creates such abetter team and environment and you getso much more out o themrdquo he says ldquoI think

that makes or a great company and I hopethatrsquos the kind o company wersquove createdrdquo

HONING IN ON HEALTHCARE

Menchacarsquos interest in healthcare wassparked when he was in high school as helistened to his older sister talk about her

job as a director o healthcare records Shetold him stories about misuse problemsand miscommunication ndash issues that still

plague healthcare systems today Menchacasays ndash which inspired him to study healthinormation management at Boise State

University to see i he could make a differenceBut Menchaca graduated in the 90s into

a depressed job market so he ended uptaking a job at Future Shop a now-deunctelectronics retail company He didnrsquot lastlong during his training beore he came tothe realization that healthcare was truly

wher e he wanted to be and le t that job to pursue his passion

Not long ater he quit a riend calledhim and mentioned a inance job at SaintAlphonsus Foundation which becamehis irst experience in healthcare Ater

a ew years he transitioned into a role as

the business manager or Saint AlphonsusOrthopedic Institute which turned outto be a very diicult role or him sincehe was stuck in the middle o a somewhatcontentious business relationship

ldquoI look to that as a little bit o a ailurebecause I wasnrsquot able to accomplish a nythingrdquo

he says ldquohat was really a rustrating thingor merdquo

But he says that experience taught himmore than a lot o the roles hersquos taken beoreor since about communication how to work

with physici ans and how to ind commonground and deal with people who are atodds with one another And he learned

valuable lessons that he mig ht not otherwisehave had rom the experience

When a development directo r positio nopened up back at the Saint AlphonsusFoundation he returned there or several

yea rs be ore being recr uite d to ser veas executive director at the PortneuHealthcare Foundation in 2009

It was during that time that an unexpectedcourt decision changed the course o hiscareer he oundation was in the middleo planning the Portneu Medical Centerrsquosmove to a new campus when the SupremeCourt o Idaho made a ruling that restrictedthe ability o public agencies in Idahoto inance public projects essentiallyshutting o access to the inancing they hadanticipated

ldquoIt was a very diicult thing to go throughknowing we needed to build a new hospitaland we had no access to inancingrdquo he says

he solution they came up with was tocreate a new governance structure or thehospital which opened up a need or a newentity to own the communityrsquos portiono the hospital hat entity became thePortneu Health rust and ater a bit olobbying Menchaca became its CEO

A DUAL-SIDED COIN

Menchaca says there are dual sides to his

current role making sure Portneu MedicalIdaho Business Review | CEO of Influence 201618



Center operates appropriately and makinga meaningul impact on the community atlarge through the trust

In both o those roles engaging thecommunity and other stakeholders in thedecision-making process is crucial to his success

ldquohe wellness complex didnrsquot just

happenrdquo he says ldquoWe spent a lot otime looking at data and talking to thecommunity to see what the community

needed and ind out where the gaps wererdquoo have those conversations he held

ocus groups with community andbusinesses leaders people in senior centersand even jails in hopes to get a total view othe community perspective

Whi le so much col laboration could

exhaust many others in his sho es Menchacasays he jumps up out o bed every day to getto work He loves what he does and eels

honored to do ithe only things that stress him out

at the end o the day are thoughts about whether he made the rig ht dec isions thatday treated everybody correctly and createdopportunities or everyone to come outon top Any other issues tend to work

themselves out he says so he tries not to getstressed about other details

Ater all stress is bad or onersquos health

Business happens here reg

wwwboisechamberorg | 2084725205

Maureen OrsquoTooleGirl Scouts ofSilver Sage

Darrel Anderson

Idaho Power Company

Don Kemper

HealthwiseIncorporated

THE BOISE METRO CHAMBER OF COMMERCE Congratulates Our Member CEOs on Their Accomplishments

and Recognition as a CEO OF INFLUENCEThe Chamber is proud to have every CEO of Inuence in the history of the award as our member CEOrsquos

Itrsquos an honor to be supported by your great leadership

Brad WiskirchenKount Inc

Rev Bill RoscoeBoise RescueMission Ministries

Jack Gustavel

Idaho IndependentBank







GIRL SCOUT LEADER

Maureen Orsquooole the CEO o the Girl

Scouts o the Silver Sage Council doesnrsquot wear mascara when she goes to work each day

herersquos a perectly good reason or thatldquoWe have 2300 volunteers 4200 girlsrdquo

Orsquooole says ldquoand theyrsquoll start telling you what Girl Sco uts has meant to them lsquoAndthen I inished high school hellip and thenI didnrsquot get into crime hellip and then I got acollege degreersquo When they start telling youhow the Girl Scouts has impacted themand brought their amily together ndash holysmokes hellip And Irsquom not someone who getsoverly emotional but I just start cryingrdquo

I that makes you think that Orsquooole is just an old sotie thin k a ga in

She has served as a lieutenant colonel inthe United States Army During her time inthe Army she earned multiple MeritoriousService Medals and a homas KnowltonAward or excellence in military service

Growing up she was the captain o hertennis teamk and the captain o the trackteam Later she walked on to the crosscountry team at the College o William andMary and you guessed it she became thecaptain o that team

Orsquooole was the irst emale rom Willia m and Ma ry t o make i t to the NCA Asin cross country She also coached and ranor the Army and auditioned or the USArmy Olympic eam

So no Orsquooole isnrsquot a sotieBut she doesnrsquot wear mascara to workItrsquos just that the Girl Scouts mean so

much to herldquoIrsquove lived in countries where girls were

prostituted by their parents to pay bil ls orother children where tens o thousands ogirls and young women disappeared into

traicking every yearrdquo Orsquooole says ldquoSo

Irsquove lived in countries where a girlrsquos lie had

no value no value at a llrdquoBecause o this she has a special

appreciation o what Girl Scouts can do oreach generation growing up in America

ldquoWhen I look at what we do in GirlScouts and the opportunities or girls and

women in the Unite d State s that rsquos where I want to inluenc erdquo Orsquooole says ldquoWe livein a country where we not on ly want you togo to school we want you to get a degree

ldquoSo you live in a country where you cancreate your destiny you can create youruture and I want girls to understand that

I have two bachelorrsquos degrees one masterrsquosdegree a military version o my masterrsquosdegree Irsquove run two small businesses Youcan do whatever you believe inrdquo

ldquoIn the three years since

Maureen has been the acting

CEO for this Council she has

put together a great team

of professionals who are

truly passionate about what

they do every day build-

ing girls of courage con -

dence and character She

leads our team by example

every day Our membership

is increasing as our volun-

teers understand they have

a voice and we are listening

Our visibility in the commu-

nity is higher than I have

seen in my 33 years in work-

ing with the Girl Scouts and

we are nancially stablerdquondash Sandy Wilson director

of business services for

the Girl Scouts of the Sil-

ver Sage in a letter recom-

mending OrsquoToole as a CEO

of Inuence

Orsquooole was born on the Westover AirReserve Base in Massachusetts

ldquoMy dad was career Air Forcerdquo she saysldquoMy parents had our kids in three yearsand I have a twin sister so Irsquom the youngestin the amily by ive minutesrdquo

Her young lie was one that was constantlyon the move literally

ldquoWe moved probably on the average oevery 18 to 24 monthsrdquo Orsquooole says

Her ather served in Vietnam and whenhe returned the amily was reassigned toEngland Until tragedy struck

ldquoHis plane wreckedrdquo Orsquooole says ldquoMyatherrsquos body was crushed rom the neck

down So they had to reconstruct his legsand they tried to reconstruct his rightarm but all they could do was put it backtogether with steel rods He never reallyregained the use o his right arm but he waskept on active duty servicerdquo

he amily returned to Westover andOrsquooolersquos mother was presented with anearly impossible task

ldquoMy mom who was only 27 at the time was try ing to ig ure out what you do withour kids this young (rom age 5 to 7) anda husband who is in a body castrdquo Orsquooole

says ldquoSo she put us in Scouts and we

By Chris LangrillSpecial to Idaho Business Review

She first discovered Girl Scouts when she was 6 And now after taking thelead in sports getting multiple college degrees serving in the Army

the National Guard and the Reserves and raising three children

shersquos come full circle




became Boy Scouts and Girl Scouts Reallyor us that gave us a sense o identity and

purpose and riendship Because when youmove every 18 to 24 months yoursquove got tostart againrdquo

Orsquooole who at one time was so shy she would hide in the hamp er when comp any

came over began to gain some conidenceldquoReally or me Girl Scouts was the one

thing where everywhere we moved I had thesame sense o identityrdquo she says ldquoYou hadinstant riends Instant riendship a senseo community identity So I did Scoutsrdquo

And she continued on through an eventul lieldquoI retired rom the military 3frac12 years ago

and I went back and became the CEO or GirlScoutsrdquo Orsquooole says ldquoSo you end up where youstarted at age 6 as a Girl Scout Fascinatingrdquo

ldquoI have been with Girl Scouts of the Silver Sage

Council for 17 years and have

worked under two previous

CEOs Thanks to Maureenrsquos

leadership our Council has

ourished Girl and adult

membership is up donations

are up but most important-

ly the perception of Girl

Scouts in the community has

changed from hellip negative

and non-existent hellip to a posi-

tive and respected positionrdquo

ndash Martha Snyder volunteer

supportVisions manager

Girl Scouts of Silver Sage

You could make the argument that Orsquooolespent her whole lie preparing to become theCEO o Girl Scouts o Silver Sage

She received a bachelorrsquos degree in

cultural anthropology rom the College o William and Mary in 1985 From 1985 to2012 she served in the Army the NationalGuard and the Army Reser ves

Whi le raising her three children ndashMichael Mary Kate and Sean ndash she workedas a private music instructor and as a teacher

in the Idaho Public School systemldquohe ocus once I had kids was you

donrsquot want to move because I lived in 15states growing uprdquo Orsquooole says ldquoI went tothree middle schools our grade schools soI wanted my kids to have stabilityrdquo

As a result she has worked with childrenaround children or most o her adult l ie

Orsquooole has also read books that havehelped her mold her leadership style

ldquoMine is democraticrdquo she says ldquorsquohis is wher e wersquore going rsquo he leader sets th e vision with the input o ever ybody else lsquohis is

wher e wersquore going Do you understand why wersquore going this way rsquordquo

Orsquooole is big on vision hope andcommunication Itrsquos a system that seems tobe working

he Girl Scouts o Silver Sage Councilenjoyed a 113 percent increase in revenuegrowth in the irst year under Orsquooolersquosleadership For two consecutive years she ha s

witnesse d d ouble-dig it membersh ip gro wthdespite a national decline in membership

She admits the Council had ldquosome seriousinancial issuesrdquo when she took over but net

income growth has gone up 229 percentduring her tenure

ldquoPrior to Maureenrsquos ar-

rival our local Silver Sage

Council was nearing in-

solvency What Maureen

has done is nothing short

of miraculous In her rela-

tively short tenure she has

built a strong team and led

with integrity high energy

and in a way (that) inspires

others Maureen has the

Girl Scouts thriving again

in this community and we

are all the beneficiariesrdquo

ndash Jim Everett retired CEO

of Treasure Valley YMCA

and a 2011 CEO of Influence

When loo king or some inspirati on o h erown Orsquooole doesnrsquot have to look ar

ldquoMy dad is this constant source oresiliency and strengthrdquo she says ldquoHe neverquits lsquoNever ever quit You can do it youcan do it you can do itrsquo hellip hey told himhe would never walk again and he ended uprunning 10 marathons

ldquoAnd then my mom is one o the mostgentle caring compassionate people on the

planet She is without a do ubt the sma rtest woman I know hellip So thos e are my twoavorite leadersrdquo

Needless to say amily is important toOrsquooole

ldquoWhen you moved as much as we didgrowing up amily really becomes yournucleusrdquo she says

Away rom work she treasures her time

with amily memb ers She loves watchingldquosilly moviesrdquo with themShe also enjoys spending time in the

garden running hiking biking playingtennis

ldquoI like to b e outsiderdquo she saysBut perhaps her greatest mission in lie is

to inspire Orsquooole has a git or inspiringothers and shersquos determined to continueusing that git

ldquoI look at people and I can quickly identiy(their) strengthsrdquo she says ldquoIrsquom not going toocus on what you donrsquot have Irsquom going to

ocus on what yoursquore good at and I want youIdaho Business Review | CEO of Influence 201622



to ocus on that and go create the world you want Go do it I believe in you Gordquo

ldquoLeaders must be vision-

ary and lead with mission

This is simply in Maureenrsquosblood She is a determined

leader who has developed

many of her sta to a new

level while also connecting

with the girls she serves

She has an incredible talent

(for) identifying gifts andtalents in a way that can

only build each girlrsquos soul to

be more condent and pos-

itive (about) fullling their

dreamsrdquo ndash Connie Miller

president and CEO of Icon

Credit Union and a 2014CEO of Inuence

Our community is stronger when we have leaders

who set great examples for us all Thatrsquos why

Saint Alphonsus is proud to honor Darrel Anderson

As CEO of Idaho Power he has exemplified effective

open and innovative leadership As Vice Chair of the

Saint Alphonsus Health System Board of Directors

he has helped light the way to a stronger healthier

Idaho And thatrsquos an influence we can all be grateful

to have around

Darrel AndersonVICE CHAIR Saint Alphonsus

Health System Board of Directors

CONGRATULATIONS TO ALL OF THIS YEARrsquoS CEO OF INFLUENCE HONOREES

(208) 367-DOCS SaintAlphonsusorg

Herersquos to the power of good influences







ON A RESCUE MISSION

Most o us have struggled with the all-too-

amiliar situationYoursquore leaving the grocery store in your car

and therersquos a homeless person holding up a signasking or money

What do you doI yoursquore the Rev Bill Roscoe you hand that

person a meal ticket to the Boise Rescue MissionRoscoe has been the president and CEO o

the mission or about 14 years and his missionis to offer people real help when they need it ndashand when theyrsquore willing to accept it

ldquoItrsquos a matter o philosophyrdquo Roscoe says ldquoMy philosophy is that I can give that guy a ew bucks

and hersquoll do what he will with it or I can give mymoney to the Rescue Mission and I know that ihe comes to our door hersquos going to get a lot morethan three dollars is going to get him

ldquoMy riend in Caliornia says lsquoWe offer realchange not spare changersquordquo

For decades that is what Roscoe has tried todo offer real change

Itrsquos not always easy but it can be rewardingRoscoe says

And his work has not gone unnoticedldquoTe time and energy I have seen him devote

to his efforts is incredible and it comes rom a

genuine desire to transorm the lives o thosein needrdquo Lori Otter Idahorsquos first lady wrote ina letter recommending Roscoe or a CEO oInfluence award ldquoBill is an angel among us anda true example o a lie well livedrdquo

FINDING HIS WAY

Roscoe grew up in New England the eightho nine children When he was 10 years old his

parents moved to Caliornia and he spent therest o his school years in northern Caliornia

ldquoTen I joined the service right out o highschoolrdquo Roscoe says ldquoI joined the Army and a

year later I was in Vietnam I served as a combat

engineer and an inantryman and did the tour

o dutyrdquo When he got out o the Army he wentto the carpentersrsquo apprenticeship programthrough the local union where his dad was amember ldquoMy dad was a carpenter his wholelie So I became a carpenter and worked in thetrade or almost 20 yearsrdquo

Unlike his ather however Roscoe wasnrsquotcut out to be a carpenter his whole lie

He had another callingldquoIn 1976 I was certainly dealing with (post-

traumatic stress disorder) rom the Vietnamexperiencerdquo he says ldquoI was drinking excessivedrinking maybe an alcoholic smoking

marijuana just a very messed up young guyAnd on the one hand I had bought a house

on the GI Bill I had a beautiul wie and I hadtwo babies I was a carpenter and was makingreally good money But on the other hand I was

walking around the house at night with a 357really just paranoid and anxious that someone

was going to break in and hurt my amily Andthen I had some nightmare experiences relatedto the war So I went through that process orour years beore I became a Christianrdquo

CHANGING COURSE

Roscoe continued to work in constructionHe spent time with his amily his wie Sandratheir children Bill and Cynthia hellip and laterthey became legal guardians o two greatnephews Mark and Matthew

ldquoI had a lot o un with the kidsrdquo Roscoesays ldquoI coached baseball or probably about 10

years with the three sons I had playing baseballI enjoyed that a lotrdquo

But as the 1980s came to a close and the1990s began to bloom Roscoe elt something

pulling him toward a career changeldquoI was really wanting to be in ull-time

ministryrdquo he recalls ldquoI was an associate pastorhellip and I was working in construction and

building apartment houses but I really longedor an opportunity to serve God more directly

with all o my time and all o my energyrdquoRoscoe was on the board o directors o the

rescue mission in Santa Rosa Cali and he helpedconceive the idea o a program that would help thechildren living on the streets o Sonoma County

ldquoWe designed this program and it occurredto me that I would love to be the program

directorrdquo he says ldquoAnd so I applied or the


Hersquos been called many things soldier carpenter father husband coachminister ndash and lsquoangel among usrsquo

ldquoThis is the most generous community on

the face of the earth Irsquove said that

since I got here and Irsquoll say it when they

plant me up in Veterans Cemeteryrdquo




job and lo and beho ld they hired merdquoOn Martin Luther King Day in 1991 Roscoe

went to work ull time as the director o youthministries at Redwood Gospel Mission Hersquosbeen in one role or another at different rescuemissions ever since that day

ldquoIt was quite a dramatic change as you can

imaginerdquo Roscoe says ldquoTe salary was quitedifferent than what I was making as a projectsuperintendent We had a big house overlookingthe lake in Clear Lake Cali that we had to bail outo and get a smaller place We lived in a single-wide(trailer) or a little while But it was all according toGodrsquos plan as we know today Looking back that

was the best decision we maderdquoFor the next decade Roscoe worked at a handul

o different ministries along the way moving romColorado and then back to Caliornia

In 2002 he received a call rom the BoiseRescue Mission inquiring whether hersquod be

interested in coming to BoiseldquoWell my wiersquos office was next to mine and

we didnrsquot have very ancy phonesrdquo Roscoe saysldquoSo I went next door to my wiersquos office and Iasked her Do you want to take a ride to Boiseand talk about the job up there And she saidlsquoWhy not Wersquove never been to Boisersquordquo

A LOVE AFFAIR

It didnrsquot take the Roscoes long to know thatBoise was the place or them

ldquoIrsquove got to be honest with you it was amatter o minutes afer we lef the hotel and

walked into downtown Boise that we were inloverdquo Roscoe says

As the Roscoes drove back to Caliorniathey prayed and decided that i the job wasoffered they would accept it

ldquoNow afer 14 years here we arerdquo Roscoe saysItrsquos been a very ruitul 14 years or

Roscoe and the Boise Rescue Mission one oconsiderable growth

ldquoWhen I arrived here hellip our budget was rightaround $1 millionrdquo Roscoe says ldquoOur budgetor this fiscal year is almost $6 millionrdquo

Roscoe is tasked with overseeing that budgetand more than 130 employees Tatrsquos notsomething he takes lightly

ldquoWe really work hard to be transparent as anorganization and wersquore very careul stewards othe gifs we receiverdquo he says ldquoWersquore accountableto our donors and wersquore accountable to Godand we donrsquot want to disappoint either onerdquo

alk to Roscoe or very long and theconversation inevitably turns toward his immenseappreciation o the kindness that people acrossthe reasure Valley have shown the Boise RescueMission which has seen revenue growth expandby more than 271 percent during Roscoersquos tenure

ldquoHere we are with our rescue missionsbasically with two in Boise and two in Nampaa beautiul office space and warehouse in Boiseor all o our storage goodsrdquo he says ldquoWe havetransitional apartments in Nampa and Boise

Wersquove got a wonderul transitional program or veterans Itrsquos an amazing thing and that speaks

to the community Tis is the most generouscommunity on the ace o the earth Irsquove saidthat since I got here and Irsquoll say it when they


LASTING IMPRESSIONS

Asked to name someone who has influenced

his lie Roscoe begins checking off a long list o people He starts with a doctor in Redding Cali who served in Arica or 25 years and taughtRoscoe about the true meaning o compassionHe moves on to a rescue mission director whotaught him about human resource managementand then bosses and riends in Colorado who alsohelped make him the man he is

Finally he becomes emotional as he talksabout one o his current colleagues

ldquoOur chie operating officer Jean Lockhartis a brilliant womanrdquo Roscoe says ldquoShersquos anMBA and she is brilliant Jean has love and

compassion like I have never seen beore Herersquosan example She was called in one night in themiddle o the night because one o our ladies

was suicidal and talking about taking her ownlie And Jean went to City Light and talked

with the lady and counseled and comorted herand got her to go to bed And then she slepton the floor o that ladyrsquos room or the nexttwo nights to make sure she couldnrsquot get upunaccounted Tatrsquos compassion

ldquoI want to be like herrdquo Roscoe says whilelaughing through tears

When hersquos not putting in his time at the

rescue mission he tries to find time to gol ndash ldquoIcanrsquot play gol but I keep tryingrdquo he says ndash orriding his motorcycle

ldquoA lot o people wouldnrsquot expect that butI do ride a motorcycle Irsquove got a big blackYamaha that is a un un motorcyclerdquo

He also enjoys spending time with his amily(he has six grandchildren) reading and doing

yard workldquoI love planting and I love watching things

growrdquo he says

GIVING AND RECEIVING

Roscoe says he was a little taken aback when he

ldquoWe really work hard to be transparent

as an organization and wersquore very careful

stewards of the gifts we receive Wersquore

accountable to our donors and wersquore

accountable to God and we donrsquot want to

disappoint either onerdquo




learned that he was named a CEO o InfluenceldquoI think I work hard and do a pretty good

job Irsquoll give mysel thatrdquo he says ldquoBut to berecognized like this is really quite an honorespecially with the recommendations thatcame in that I saw rom people around thecommunity that just amazed merdquo

He has Sarah Zimik to partially thank orthat Zimik is the chie development officer othe Boise Rescue Mission and she is the one

who nominated Roscoe or recognition by the Idaho Business Review

ldquoIrsquove worked with Bill or almost 14 yearsrdquo

Zimik says ldquoSo Irsquove been able to watch him inaction as the leader o our nonprofit Hersquos justbeen able to take our program to another levelrdquo

Zimik says she asked Roscoe i he hadrequested any letters o recommendation orhis CEO o Influence nomination He told herhe had a couple

ldquoHersquos a modest person and thatrsquos why I wanted to bump it uprdquo Zimik says

And so she reached out to a ew more leadersin the reasure Valley Needless to say shedidnrsquot have to twist many arms

She received back a number o letters

singing praise or Roscoe Letters rom

Otter and Lockhart From Bryan aylor the

Canyon County prosecuting attorney From

Doug Armstrong the president and general

manager o KVB News Group From Vikki

Chandler Namparsquos finance director and rom

Sandra Dalton a senior vice president with

UBS Financial Services

ldquoItrsquos OK or him to be modestrdquo Zimik says

ldquobut I wanted the committee to know what a

great leader he isrdquo

CONGRATULATIONS REV BILL ROSCOE

On being selected one of Idaho Business Reviewrsquos 2016Most Influential CEOs Te board staff and guests of BoiseRescue Mission Ministries all thank you for your faithfulservice to our community and to homeless and hurtingmen women and children across the reasure Valley

Restoring Faith Hope amp Family BoiseRMorgPO Box 1494 Boise ID 83701 2083432389

Vistage congratulatesMaureen OrsquoToole and the other 2016

CEO of Influence Award Winners Maureen and other Chief Executives gather

together to build better organizations share toughdecisions and create more influential leadershipopportunities As a Vistage member they areconsistently outperforming their Dunn andBradstreet equals year over year

Learn more at VistageIDcom or talk with other CEO ofInfluence award winners like Chris Taylor Connie MillerRichard Johnson and Jess Flynn







MANAGER SUPREME

From his oice on Second Avenue East

win Falls City Manager ravis Rothweilercan see a lot o history he municipaloices are situated amid the lattice-like

pattern o streets that has made up theheart o downtown win since its inceptionin 1904 Magic Bowl across the streetrecently renamed Magic own Center hasbeen a downtown staple or decades Hisoice shares a corner with Waite ElectricCompany which g ot started in the 1960s

hese days though Rothweiler is doing alot o looking into the uture ndash while beingmindul o the past hersquos quick to add

ldquoEvery day people here come to work tocreate a better win Fallsrdquo he says ldquoOur jobis to preserve the things that made it greatand to make those things better hatrsquos whyI enjoy coming to workrdquo

Family tradition wouldnrsquot have put himhere however I his parents had their wayRothweiler would still be living in Big SkyCountry

MONTANA MAN

Rothweiler a ourth-generation Montananis a disappointment to his parents or one

reason he lef and didnrsquot come back When talking abo ut his chi ldhood in

Great Falls Rothweiler ondly uses wordslike ldquoidyllicrdquo and ldquoalmost make-believerdquo Heand his parents a teacher and a clothingstore manager lived within our blocks o allour o his g randparents Rothweiler caughtthe ever or ly-ishing as a boy scouringthe Ruby Big Hole and Beaverhead Riversor big catches alongside his ather andgrandathers He attended school in GreatFalls and only went as ar as Montana StateUniversity in Bozeman or colleg e

Not sure what he wanted to do with his

career Rothweiler toyed with being an

attorney an architect ndash ldquo but calculus was nota riend o minerdquo ndash and a teacher hen as asophomore he became involved in studentgovernment He had joined a raternity theGamma Kappa chapter o Pi Kappa Alphaand part o membership meant that heneeded to be involved in something school-related outside o Greek lie He became aGreek senator or the Associated Studentso Montana State University and eventuallyserved as student body vice president andthen interim student bo dy president hatrsquos

when he star ted to see his uture uno lding

ldquoAll those experiences showed me I real ly wanted a care er in pol iticsrdquo Rothweilersays ldquobut I really donrsquot like the whole

pol itical arena What I ound was that localgovernment was the place I elt I couldreally contributerdquo

He graduated with a political sciencedegree and earned a masterrsquos in publicadministration in 1998 and during schooland post-graduation he worked in all levelso government He worked or a senator in

Washing ton DC ser ving as ass istant to

the majority leader and interned or the

city o Bozemanhen at age 28 Rothweiler truly let his

Montana roots he came to Idaho to be thecity administrator or Jerome

IDAHO IDENTITY

For eight years Rothweiler oversawthe day-to-day goings-on or Jerome Heis most proud o the growth o economicexpansion he saw during his tenure and theteam environment he helped build amongthe city leaders

Slowly he says he ldquotransitioned into an

Idahoanrdquo It was in Idaho that he met his wie Amy

It didnrsquot start well he two were set upon a blind date that both would describeas disastrous and each agreed there

wouldnrsquot be a second date Six months laterRothweiler was putting together a workshopor Jerome employees and ended up hiringAmy to help knowing o her background inorganizational development At the end oher contract with the city in January 2003

the two decided to give another date a try

By Elizabeth KasperSpecial to Idaho Business Review

He came from Montana has fly-fishing fever is a die-hard Red Sox fan atriathlete and devoted family man ndash and is dedicated to his vision for the

City of Twin Falls

ldquoEvery day people here come to work to

create a better Twin Falls Our job is to

preserve the things that made it great

and to make those things betterrdquo




He met her parents the week o ValentinersquosDay and they were engaged a week later OnMarch 28 the pair eloped to the JeromeCounty Courthouse

ldquohis was ater we had everything paidor the wedding rdquo Rothweiler says laughing

he Rothweilers had an oicial wedding

ceremony in August which the groom saysis how he married the same woman twice inone year without getting divorced

In 2008 the amily moved to the ldquobigcityrdquo and Rothweiler became the assistantcity manager in win Falls In April 2011he was promoted to city manager

FAMILY FIRST

Rothweiler says his number-one mottois ldquoamily irstrdquo He and Amy a high scho olcounselor have two boys 8 and 6 Hisdream is to take the boys to Fenway Park to

watc h his b elo ved team playldquohey have to be Red Sox ansrdquo he says

matter-o-actly ldquohey can be closet ans osomeone else but their college tuition mightbe on the linerdquo

Rothweiler says the ist time his wieever saw him cry was when the Sox won the

World Seri es or the irs t time in 8 6 yearsAn athlete himsel he is currently

training to compete in an Iron Mantriathlon or the irst time in June He wasencouraged by watching his wie compete ina similar event

ldquoWe were cheering Mom on and she wasso excited and we were so proudrdquo he says ldquoI

wanted to be that way toordquoBesides eeling great Rothweiler says

being active is something that lends itsel tohis proessional goals

ldquoI wonrsquot win But my goal is to inish in12 hoursrdquo he says ldquoI eel like just to say Icompeted and inished is something otherscan look to Part o our strategic plan is tobe a healthy community and as a leader Ishould probably work hard to live those

values wersquore try ing to teac hrdquo

TODAY IN TWIN FALLS

On a day-to-day ba sis Rothweiler admitshe sits through a lot o meetings but itrsquos all

par t o a bigger plan Shor tly ater becomingassistant city manager he introduced thecity leaders to the ideas o High PerormanceOrganization a ramework or management

that is designed to improve organizational perormance and make it susta inab leRothweiler received training on the topic atthe University o Virginia in 2003 and heattended the universityrsquos Senior ExecutiveInstitute in 2007 Using these principlesthe city has developed what they call theldquoOne Cityrdquo initiative

ldquoOne City ully describes my vision orthe city o win Falls to be an org anizationthat empowers all collaborates ullycommunicates extensively and strives orexcellence in the delivery o services to all

our customersrdquo Rothweiler sayshis lends well to Rothweilerrsquos extensive

ndash ldquosome would say annoyingrdquo ndash use o sportsmetaphors A city he says is like a teamand thatrsquos how you produce quality resultsby working as a team

ldquoI believe that leadership is the work oall regardless o their oicial role withinthe organizationrdquo says Rothweiler

With these ideas in mind win Falls istaking a long-lens approach to the uturethe current ldquogame planrdquo is the City owin Fallsrsquo 2030 Strategic Plan o which

Rothweiler was an integral designer he plan was orm ed in 2012 t o help win Fal lskeep pace with changing times and be ableto attract maintain and serve members othe community he city in its capacity asa commercial educational and health carehub and as county seat o the region servesapproximately 75000 customers dailyheyrsquore planning or quite a populationinlux too ndash the plan estimates nearly70000 people will call win Falls home in2030 up rom the current 46500

One o the most important cogs in

this wheel o progress is the EconomicDevelopment Ready eam whichRothweiler established and created heteamrsquos objective has been to vet potentialbusiness expansion and promote growth andteam members include the win Falls UrbanRenewal Agency the College o Southern

Idaho and the Greater win Falls AreaChamber o Commerce among others heteam has seen signiicant ldquowinsrdquo or theireorts including bringing Glanbia CheeseCli Bar Inc and Chobani Greek Yogurt towin Falls the last o which built the worldrsquoslargest Greek yogurt acility right in the city

ldquoChobani was a ray o hope during therecessionrdquo Rothweiler says ldquoIts presence hasreally raised the quality o lie in win Fallsrdquo

Community leaders cite Rothweilerrsquoscontributions in particular as essential to

projects like the Choban i acquisition

ldquoWith ravisrsquo dynamic leadership ourcommunity has experienced upwards o$1 billion in capital investments by privatecompanies and the creation o some 5000

jobsrdquo says Shawn Barigar mayor o win FallsAnother main ocus is revitalizing

downtown Much o the cityrsquos growth o latehas happened on the north side o the citynear the edge o the Snake River Canyonand the older sections o win Falls haveallen on harder times Plans or downtowninclude razing the old Rogerson building

whi ch Rothweiler describes as currently

ldquohanging together with duct taperdquo andcreating a public gathering place eaturingarmersrsquo markets concerts and a splash

park Itrsquos a hard visi on or some long -timeresidents to catch but Rothweiler believesit will become even better than the ldquorichgemrdquo it was years ago

ldquoIt takes a willingness to look beyond yoursel to see what is in the bes t interesto the organization and to ind a wayto help it accomplish its vision missionand dreamsrdquo says Brian Pike deputy citymanager and ormer police chie ldquoI believe

Mr Rothweiler has been and will continueIdaho Business Review | CEO of Influence 201630



to be instrumental in inluencing thedirection o our cityrdquo

Rothweiler is also excited about winFalls hosting the summer games o the IdahoSpecial Olympics later this year It will be theirst time win Falls has hosted the event

Lots o change is coming to the area and

itrsquos that kind o measurable success that

Rothweiler says makes his work in localgovernment so satisying

ldquoI you can support and celebrate publicservice itrsquos the place you can see the ruitso your laborrdquo Rothweiler says ldquoWe hustle

we scrap we do e ver ything we ca n as a teamrecognizing that the work wersquore doing is ar

bigger than we are a s individualsrdquo

Any success hersquos had he says has come asa team win not by himsel alone

ldquoI donrsquot put out fires I donrsquot arrest bad guysI donrsquot work at waste treatment acilitiesrdquo hesays ldquoogether wersquore preserving a history butalso preparing or a community to transormas time moves on Tatrsquos the piece o public

service that I g et really excited aboutrdquo







HIGHFLYING ACHIEVER IN

IDAHO TECHNOLOGY

Kount is not what yoursquod call a household

name hough it holds a istul o awardsor innovation chances are yoursquove neverheard o it At the same time i you buythings online yoursquove probably used it

ldquoLetrsquos say yoursquore buying something romStaplesrdquo says CEO Brad Wiskirchen addingthat many people donrsquot realize Staples issecond only to Amazon as an e-commerceretailer ldquoYou buy it rom Staples Staplestakes your inormation sends it to us andin 250 to 350 milliseconds ndash aster than ablink ndash we tell them lsquohis is likely to be araudulent transactionrsquordquo

But how does it know Well that rsquos where the innovation par t

comes in ldquoWe see millions o transactionsand we see hundreds o data pointsrdquo

Wiskirchen says such as wher e the personis what device theyrsquore using and howtheyrsquove behaved historically ldquoWe evaluatethose across all the transactions we see and

wersquore able to see whether itrsquos Brad romBoise or in Kazakhstanrdquo

Wiski rche nrsquos young son though has adierent way o describing what he does ora living

ldquorsquoMy dad catches the bad guys on theInternetrsquordquo Wiskirchen says

OVERACHIEVER

Wiski rche n (ldquoL ike lsquowhisker-chinrsquordquohe explains) is what you might call anoverachiever Hersquos not just a CEO he

was CEO or three comp anies at once In addition one o them was Keyneticsthe largest privately held tech company inIdaho according to the Idaho Private 75analysis o the top 75 private companiesin Idaho Kount didnrsquot just get a venture

capital inusion it got $80 million which

is said to be the largest venture inancing

in Idaho history rom CVC CapitalPartners When he sent in his applicationor CEO o Inluence he included letterso recommendation rom seven people ndashour o them ellow CEOs or presidentsHe served on the board o the Salt LakeCity branch o the Federal Reserve Banko San Francisco or ive years acting aschairman his inal two years He passed hisbar exam on the irst try He has served on astaggering number o boards

And all this while raising two children which Wiskirchen and his wie wai ted to

have until he let the law practice o Hollandamp Hart where he served as a businessattorney or a number o Boise companiesmostly in the technology sector ldquoAs anassociate o a national law irm you work alot o hoursrdquo he explains ldquoI still work a loto hours but I have more control over whichhoursrdquo For example he says he doesnrsquot misstheir sports games or ballet perormancesldquoI I have to ly rom San Francisco and thenly back the next morning I do itrdquo

At this point however Wiskirchen is CEOo just one company Kount ldquoTey wanted

me to concentrate exclusively on growingthe accountrdquo he says ldquoWhen someone gives

you $80 million they want you to be a goodstewardrdquo

STORYTELLER

Wiskirchen 47 who doesnrsquot espouse the jeans-a nd-t-shirt look that you expe ct to seein a high-tech company likes to tell storiesOne o the stories he likes to tell is howhe came to be CEO o Keynetics which is

wher e his venture i nto hig h tech star tedIt was about a month ater Wiskirchen

had graduated rom law school at the

University o Notre Dame He was attending

a lecture by Bayless Manning ormer dean othe Stanord Law School about a leveragedstudent loan program ldquoHe came up to meaterwards and he said lsquoCan I introducemyselrsquo and I said lsquoI know who you aresirrsquo And he said lsquoIrsquove given this presentationbeore and no onersquos ever nodded where theyshould nod rowned where they shouldrown and smiled where they should smileuntil today and I want to take you to lunchrsquordquo

So they went to lunch and Manningasked Wiskirchen what he thought o the

pla n ldquoI sai d lsquoPret ty goodrsquo He said lsquoSo

that implies yoursquod change itrsquordquo Wiskirchenexplained what he would change ldquoI couldtell he wasnrsquot pleased and I thought lsquoIrsquove

just anta gonized him like a oo lrsquordquo henManning called him ldquorsquoI thought you werea lippant young man until I got home andrealized you were right Can we have lunchagainrsquo We had lunch virtually every Fridayrom 1996 until he died t wo years agordquo

Manning along with im Barber Barberrsquos wie Eileen and Geo Hoyl were theounders o Keynetics a holding company orretail digital goods which eventually moved

to Boise ldquoSeveral years later they askedme to take over as CEO and I declinedrdquo

Wiskirchen says because he wanted to ma ke partner at Hollan d amp Hart ldquoOne year tothe day they came back and said lsquoYou made

partner Now would you be interested inrunning Keyneticsrsquo So I agreedrdquo

CORPORATE STRUCTURE

So how do the three companies ittogether Keynetics is a holding companyor the other two Clickbank and Kount

Clickbank is an online retailer o

digital goods such as electronic books


From a lawyer to a partner to a CEO times three he now serves as CEO

of one company is a community leader and never misses his kidsrsquo games

or performances




and memberships largely produced byldquoinopreneursrdquo Wiskirchen describesldquoWe help people turn their avocation intotheir vocation During the day theyrsquorean elementary school teacher or an automechanic Selling books at Clickbank theymake more money than during their day

jobs and they can leav e that by the side anddo what theyrsquore most passionate aboutrdquo

What kind o books ldquoAnything y ou can plug lsquohow torsquo inrdquo Wiski rchen says ldquorsquoHowto attract hummingbirds to your yardrsquo

We have tens o thousan ds o titlesrdquo hecompany has transactions in 180 countriesevery day he says

But in the process o running Clickbankthe management team realized it did onething better than any o its competitorsand that was to detect and prevent raudSo they set up another company Kount

to ocus just on that ldquoKount is basicallythe spawn o Clickbankrdquo he says It nowserves as the exclusive raud control orChase which controls more than hal o the

worl drsquos ldquocard not presentrdquo ndash in other wordsInternet ndash transactions as well as being theexclusive raud control or Braintree wh ichis a division o PayPal ldquoherersquos a globally

per vasive nee d or the service we renderrdquo hesays ldquoOnline raud is growing at an almostunathomable raterdquo

TECHNOLOGY IN IDAHO

Idaho is not typically thought o as ahigh-tech hotbed but Wiskirchen likes itldquoI think itrsquos a great place to berdquo he saysldquoPeople rom New York and San Franciscoask lsquoWhy are you in Boisersquo and they comehere and see why and that itrsquos a great placerdquo

While as CEO o a privately heldcompany he doesnrsquot have to reveal h is salar y

Wiskirchen says staying in Boise hasnrsquothurt him ldquoIrsquom paid well It hasnrsquot beenlimiting to my careerrdquo he says ldquoI have everyopportunity with these companies that I

would in Sea ttle or San Francisco and I g et

to do it rom the luxury o Boise Idahordquo

Tat said it can be a challenge to findtechnical employees in Idaho ldquoItrsquos why

we have our Colorado officerdquo Wiskirchenexplains because the company couldnrsquot hireenough technical workers in Boise Nor is he atechnologist himsel ldquoYou surround yoursel

with brilliant tech expertsrdquo he says ldquoYou

steer the ship Business is a team sport Irsquomortunate to have made good choices or teammembers and they have created antasticcompanies that are morally compellingrdquo

However Boise State is now producingmore computer science graduates than itdid 10 years ago ldquoI we were starting withthose companies now we wouldnrsquot haveto set them up remotelyrdquo Wiskirchen saysldquoIrsquod think we could get the talent in Boiserdquoo help d evelop that talent the company ndashlocated across the street rom Boise State ndashhires ldquoall kinds o internsrdquo he says

Idaho also oers other advantages ldquoIactually eel like Idaho provides you withdirect access to decision makersrdquo Wiskirchensays ldquoIn Caliornia or Seattle itrsquod be diicultto get through to the mayor or governor II need that in Idaho or the director o theDepartment o Commerce theyrsquore a phonecall away I rarely havenrsquot been able to get in

with them wi thin a day or sordquoNot to mention all the other CEOs ldquo You

just know each otherrdquo Wiskirch en says ldquoItrsquosa small town You know each other rom theArid Club or rom committees nonproit

boards yoursquore on clubs yoursquore in theChamber o Commerce Itrsquos a small enoughtown that you end up serving on the samecommittees as pe oplerdquo

And the other CEOs recognize it ldquoHersquos anamazing example to the rest o us in serving inthe communityrdquo says Gardner CEO and a 2015CEO o Influence ommy Ahlquist whorsquos noslouch in that area himsel ldquoHis comments arealways so thoughtul so well thought out andhersquos really inspiring to be aroundrdquo

In particular Ahlquist praised Wiskirchenrsquoscontributions to Idaho 2020 which Ahlquist

ormed to help business leaders deal with

issues acing Idaho ldquoWhen he speakseveryone stops and listens because he has such

wonderul insightrdquo he says ldquoTatrsquos what Iappreciate most about himrdquo

PHILANTHROPY

As Ahlquist mentioned Wiskirchen is

involved in several civic and proessionalorganizations ldquoPersonally I do it based on

what Irsquom passionate abo utrdquo he explains Forexample his daughter studies ballet and hisson is in Boy Scouts so he supports BalletIdaho and the Boy Scouts ldquoIt changes as

your amily changes and your persona lsituation chang esrdquo

Similarly when Wiskirchen let Hollandamp Hart he dropped several leg al groups andstarted joining technology groups insteadhatrsquos also how he came to serve on theboard o the Federal Reserve he Federal

Reserve Board is broken into 12 districts with Idah o in the 12th the San FranciscoFed But the San Francisco Fed includes ninestates and amounts to about a third o theUS gross domestic product so itrsquos brokeninto ive branches Salt Lake Los AngelesSan Francisco Seattle and Portland

ldquoI reported monthly on the Internet anddigital med ia sector and on the economy inthe state o Idahordquo Wiskirchen says Othermembers included CEOs rom companiessuch as Nordstrom Chevron and Costcoas well as b ankers

Members are allowed to serve two termsater which Wiskirchen was replaced bySkip Oppenheimer CEO o OppenheimerCompanies Inc ldquoBrad was very highlyrespected and made a major contribution tothat bodyrsquos work including as the presidentthe past t wo yearsrdquo Oppenheimer says ldquoHe

provide d brieings and help ul guidanceto the Federal Reserve on some o thecritical issues relating to cybersecurityto list just one o his accomplishmentsHis combination o strategic thinkingbrainpower concern or othersrsquo welare and

energy are a powerul combinationrdquoIdaho Business Review | CEO of Influence 201634



One beneiciary thatrsquos stayed constant isthe Idaho Food Bank which Wiskirchenhas supported since 1997 when he waschair o Attorneys Against Hunger duringhis irst year as an attorney ldquoherersquos such acompelling need rdquo he says

Keynetics also supports philanthropic

organizations both inancially and throughservice projects and employees vote on

which ones to suppor t ldquoAs a company Irsquom

not involved at allrdquo Wiskirchen says ldquoI usedto be but I ound I would go to meetings andI would say lsquoI know the executive directorrsquoand miraculously everyone would vote orthe things I voted or It was almost like I hada veto So I took mysel o the committeerdquo

So whatrsquos next ldquoMy irst second and

third career priorities are just growingKountrdquo Wiskirchen says ldquoIrsquom not worriedabout the next step I igure itrsquoll take care

o itsel i I take care o the task at handappropriately I I do this job right I donrsquothave to worry about things I suspect Irsquomemployablerdquo

And what will be the next step orKount which is already g rowing 50 percentaster than expected ldquoo be determinedrdquo

Wiskirchen says succinctly ldquohere are twooptions Be acquired or take it public ime

wil l tell which one we choose rdquo

CMO+CREW

F O R H I R E

2084615070infopeppershockcompeppershockcom

Letrsquos get this relationshipstarted Call today foryour free consultation

Congrats to all the CEOs

Marketing StrategySocial MediaAdvertising

VideoWebsitePublic RelationsContent Writing

Aa

STRATEGY + SERVICES = TAILOREDRESULTS

We are your outsourcedmarketing department

Holland amp Hart is proud to congratulate

BRAD WISKIRCHENon being named a 2016 CEO of Influence

Thank you for the being an

innovative leader whose impact is

felt throughout Idaho and beyond

We are proud to work with you

and Kount

Brian Hansen

Administrative Partner

2083425000

BTHansenhollandhartcom

800 West Main Street

Suite 1750

Boise ID 83702







LIBATION LEADER

Once you know Ken Wyattrsquos lie story itrsquos

not all that surprising to ind out one ohis avorite books is ldquoMeditationsrdquo by theRoman emperor Marcus Aurelius

ldquoHe was a man who spent (years) onthe rontiers o the Roman Empire andexpanding the empire through wararerdquo

Wyatt says ldquoHe put his thoughts into thisbook about living and lie and what it takesto do things He was very much a doerrdquo

Ken Wyatt is also very much a doerItrsquos in his bloodlines ldquoMy dad is an extremely hard-working

person and Irsquove spent a lot o my lie just

trying to emulate his work ethicrdquo Wyattsays ldquoHe grew up on a arm in Virginia andthen got to college through ROC servedin Korea and then ater Korea he just eltlike he needed to work two jobs and there

were a lo t o thing s I beneited rom becauseo that hellip And to this day I always kind ohold him up as an example Am I workinghard enoughrdquo

lsquoA NEIGHBORHOOD KIDrsquo

Wyatt grew up in White Plains NY withtwo brothers (both o whom have retired rom

careers in law enorcement)ldquoIrsquod describe mysel as a neighborhood kidrdquo

Wyatt says ldquoYou hung out with other guys inthe neighborhoodrdquo

Wyatt played sports but didnrsquot aspire to bea pro athlete

ldquoI wanted to be an astronaut and I was justascinated by all the stuff in the space programrdquohe says ldquoI was big into science and continuedthat interest through collegerdquo

Wyatt attended Williams College inMassachusetts where he began to orm a

philosophy that shaped his career

ldquoUnlike a lot o my riends who were in

college and were looking into banking and

insurance sales and obscure things I was alwaysinterested in real products that came rom a

placerdquo Wyatt said ldquoI think that came rommy parents and their arming heritage havingspent time on amily arms as a kid and seeingthings grown in the ground whether it wascorn or tobacco So I was always interestedin working with real stuff as opposed tosomething abstractrdquo

Wyatt graduated with degrees in chemistryand economics

BECOMING A BUSINESSMAN

rue to his nature Wyatt has always worked with real products

ldquoMy irst job in the industry was workingor Pepsirdquo he says ldquoSo I started in the sodabusiness and worked there or a number o

years rdquoAter a ew years with Pepsi he moved

on to the alcoholic beverage industry irst

serving as a marketing director or our

years at Remy Martin USA then serving in

the same role or a couple o years at MoetHennessy and almost ive years at Anheuser-BuschIn Bev

ldquoAter working or a number o years atlarge beverage companies I elt like I couldgo out and do it on my ownrdquo Wyatt saysldquoLuckily my partner (Ron Zier) who hadalso worked or years at some large beveragecompanies elt very simila rlyrdquo

he two looked at the popular upscale vodkas on the market and thoug ht they sawa niche here was Grey Goose (produced inFrance) Stolichnaya (Russia) and Ketel One

(Netherlands) but really nothing American-made that was competing with these brands

ldquoWe set out to kind o outdo the oreigncompetition and demonstrate that we couldmake as quality o a product here in theUSrdquo Wyatt says ldquoObviously when you startlooking around the country Idaho is thenatural place to do that because you have

all the raw materials and ingredients water


ldquoPut an end once for all to this discussion of what a good man should beand be onerdquo ndash Marcus Aurelius

ldquoMy dad is an extremely hard-working

person and Irsquove spent a lot of my life just

trying to emulate his work ethic hellip to this

day I always kind of hold him up as an

example Am I working hard enoughrdquo




everything here is in abundance You havecorn you have wheat you have potatoes youhave huckleberries you have cherries youhave ruit you have grapesrdquo

And so the neighborhoo d kid rom WhitePlains NY had a new home Idaho Andthat is where he launched his new product

44deg North Vodka

lsquoANOTHER VODKArsquo

ldquoI think the biggest issue wersquove had inestablishing the company is just not having

people look at us and say lsquoanother vodkarsquordquo Wyatt says ldquoSo the biggest challenge wasdifferentiating the brand rom all the other

products out there on the marketplace andgetting people to recognize what made our

product special A lot o that was our marketingapproach and a lot o tenacity which is

probably how I overcome most things in lierdquo

Dylan Amundson can attest to that Amundsonis the brand and business development manager

at Drake Cooper the advertising agency thathelps market 44deg North Vodka

ldquoI donrsquot think Irsquove worked with anybodyin my tenure who is more passionate about

his productrdquo Amundson says

And that enthusiasm is contagiousldquoHersquos just a hard-working guyrdquo Amundson

says ldquothe kind o guy yoursquod go to great lengths orrdquoAmundson says hersquos seen Wyatt promote not

only his vodka but the whole state o IdaholdquoHersquos the ambassador or all things Idahordquo

Amundson says ldquoHersquos always traveling and he

takes Idaho with him wherever he goesrdquoBecause o all that traveling 44deg North is

now distributed in 45 states Last year thecompany produced 425000 bottles o vodkaand it has to grown at a 15 percent clip or the

past several yearsTe company which was named or the

best latitude to grow potatoes in the northernhemisphere now produces five different

varieties o vodkabull Idaho Potato Vodkabull Mountain Huckleberry Vodkabull Rainier Cherry Vodka

bull Sunnyslope Nectarine Vodkabull Magic Valley Wheat Vodka

Wyatt has helped build a little empire o hisown and hersquos done it on his own terms

ldquoYou just get up every day and just go to workrdquo he says ldquoI tell people every day itrsquos all

about the work and nothing else matters

Terersquos a lot o fluff but itrsquos all in the work andthe resultsrdquo

A NEW STATE OF MIND

Listening to the 53-year-old Wyatt speakitrsquos readily apparent that hersquos come to love hisadopted state And while he holds on to some

o his East Coast roots ndash hersquos still an avid NewYork Jets an ndash hersquos become an Idahoan throughand through

Tatrsquos a big reason he was so honored to hearthat he had been named a CEO o Influence

ldquoMan itrsquos really special because Idaho is veryspecial to merdquo Wyatt says ldquoIrsquove lived in other

parts o the country and Irsquove had other awardsand honors But this is the most significant andIrsquom just glad and pleased that itrsquos Idaho becauseitrsquos so central to the story o our business andthe investments we make here in the state andthe support wersquove received in the state

ldquoTe riendships that Irsquove developed hereI know will be lielong Terersquos just this loveaffair I have with this place which has beentremendous to me Irsquom glad to be recognizedbut Irsquom just going to have to do more to presentIdaho to the rest o the country which wedo every day Wersquore very proud to do that hellipItrsquos just a tremendous honor Itrsquos one o thoseemotional thingsrdquo

As he travels and promotes his product hestresses to his clients that 44deg North Vodkais an Idaho product He talks about Idahorsquosagricultural communities that create the

ingredients in his vodka He tells clients theboxes the vodka is shipped in are manuacturedin Idaho He talks about his relationship withDrake Cooper

ldquoWersquore promoters o what goes on here inthe staterdquo Wyatt says ldquoItrsquos a business but itrsquosalso a bit o a crusade Wersquore in an industry witha lot o major competitors around the worldmultibillion dollar companies and wersquovecarved out a nice little oothold And wersquoregoing to build on that

ldquoI hope we make people proud here hellipbecause we really appreciate the support that

we get rom the state o Idaho Itrsquos been an

ldquoTherersquos just this love afair I have with

this place which has been tremendous to

me Irsquom glad to be recognized but Irsquom just

going to have to do more to present Idaho

to the rest of the country which we do

every day Wersquore very proud to do thatrdquo




enormous honor to have that support and itrsquossomething we take very seriouslyrdquo

FAMILY TIES

Wyatt is proud o the vodka he producesbut hersquos even more proud o the two childrenhe helped raise

His son James attends Bates College inLewiston Maine and his daughter Carolineis going to school at his alma mater WilliamsCollege

ldquoIn lie the thing Irsquom most proud o are mykidsrdquo Wyatt says ldquoTeyrsquore great young adults

Tey think or themselves which sometimesis difficult Teyrsquore smart and they have greatsenses o humor which I think they probablygot rom me because I can be a jokester Buttheyrsquore also very nice people So wheneverI have time with them I always come awayeeling very good about thatrdquo

LOOKING AHEAD

What doe s the uture hold or Wyatthat remains to be seen He has hintedabout producing more brands with an Idahotheme

ldquoStay tunedrdquo he saysIn the meantime hersquoll try to squeeze as

much out o his lie a s he canldquohe biggest challenge in lie is just

having the time to do all the things you want to do rightrdquo Wyatt says ldquoo methatrsquos the biggest challengerdquo

So hersquoll read Hersquoll ski He might evenconsider teaching

Just donrsquot e xpe ct Wyatt to slow down Itrsquos not in his nature ater allldquoI donrsquot really see mysel as someone who

is ever going to retirerdquo




STEPHANIE

HANSEN

WriterStephanie Schaerr Hansen is a

graduate o Brigham Young Uni- versityrsquos print journalism programShe has been published nationallyin Newsweek and in local and re-gional publications including TeWeekly News Journal in Burleyand Where magazine in Washing-ton DC Now based in DenverStephanie spends her ree time ex-

ploring the Rockies

CHRIS

LANGRILL

WriterChris Langrill is a longtime Ida-

hoan and a Boise-based reelance writer He worked at the IdahoStatesman or more than 20 yearsmost o which was as a member othe Sports department As a report-er his primary beat was pro sports(Boise Hawks Idaho StampedeIdaho Steelheads) but he also cov-ered several Boise Open gol tour-naments the Race to Robie CreekIronman wilight Criterium and

Idaho Stampede and CaldwellNight rodeos He has won IdahoPress Club awards or eature writ-ing sports writing and headline

writing Langrill enjoys spendingtime with his wie Chereen andtheir two dogs Lulu and Murphy

SHARON

FISHER

WriterSharon Fisher is a Kuna-based

writer and principal consultantor Gem State Community De-

velopment Her corporate clientsinclude the Economist Intelli-gence Unit Greenough OracleCisco HP Laserfiche and ExactLocally in addition to the IdahoBusiness Review her work has ap-

peared in Idaho Boise Eagle 2C Boise Weekly Tis is Kuna and the Kuna-Melba News She has served

as an intern with the Idaho Legis-laturersquos Joint Finance-Appropria-tions Committee Currently shesits on the Ada County HistoricPreservation Council She holdsa bachelor o science in computerscience rom Rensselaer Polytech-nic Institute and a master o publicadministration a graduate certi-icate in geographical inormationanalysis and a graduate certificatein community and regional plan-ning rom Boise State University

Her most recent book is Images of America Kuna by Arcadia Pub-lishing She likes explaining thingsand going to meetings

PETE GRADY

Photographer

Pete Grady started his career in photography 35 years ago work-ing in the Los Angeles nightclubtheatre and movie industries pho-tographing established and aspir-ing actresses actors and comicsincluding Gallagher Steve Martinand Pat Paulsen He is publishedin regional and specialty magazinesand newspapers and serves corpo-rate clients as well

Elizabeth

Kasper

WriterElizabeth Kasper is a graduate

o Brigham Young Universityrsquos print journalism program She isa native Idahoan but now lives insunny Arizona Her work has been

published nationally and locallyand she now enjoys reelancing

rom home

Shannon Paterson

WriterShannon Paterson Reagan is a content develop-

ment specialist social media marketing planner and

reelance writer who loves a good story She loves hik-

ing biking and skiing and has a particular ondness or

hunting huckleberries and morel mushrooms in the

Idaho mountains although she will never reveal her

avorite oraging locations Shannon and Michael her

husband o 14 years live in Boise with their two active

and creative kids Kellan 9 and Ella 5



KeyBank believes in where we live Thatrsquos why we help local families Support programs that help

children reach their full potential Promote diversity Help foster economic inclusion And celebrate

teamwork cooperation and respect for others Because at KeyBank we also believe that making a

difference is what a local business should do

Our strengthis in our people

keycomKeycom is federally registered service mark of KeyCorp copy2016 KeyCorp KeyBank is a Member FDIC 2232654

UnitedHeritagecom | 800 657 6351 | Meridian ID

- -



Congratulations to the2016 CEOs of Influence

PERKINS COIE CONGRATULATES THE 2016 CEOs OF INFLUENCE on their selection

by the Idaho Business Review Their achievements add to the pride we have as annual

sponsors of this recognition of great Idaho companies and their leaders

With clients ranging from startups to FORTUNE 50 companies Perkins Coie strikes a

strategic balance in Boise and throughout the region between providing local perspectives

and service and the experience and depth of an Am Law 50 firm

ROBERT A MAYNARD | BOISE MANAGING PARTNER

Boise | RMaynardperkinscoiecom | PerkinsCoiecomBoise

EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM



ACCEPT MORE ORDERS FROM MORE PEOPLE IN MORE PLACES

16 Kount Inc All rights reserved

With Kount Completetrade you can

rsaquo Accept More Orders

rsaquo Increase Bottom-Line Profits

rsaquo Reduce Manual Reviews

rsaquo Reduce Fraudulent Chargebacks

Congratulations Brad Wiskirchen2016 CEO of Influence







Maureen OrsquoToole


04

28

32

20

36

12

08

24

16


























among usrsquo


INNOVATIVEAND

INSPIRING




fine Idaho leaders
































mascara to work

















Influence honorees






Boise ID 83702

phone 2083363768

ax 2083365534


PUBLISHER

Bill Cummings


MANAGING EDITOR

Anne Wallace Allen



Jeanne Huff








Cindy Suffa


ACCOUNT EXECUTIVE

Rocky Cook


ACCOUNT EXECUTIVE


GRAPHIC DESIGNER

Michael Duntz





Laura Butler








RECEPTION SPONSOR

SPONSORS











Sponsor







POWER CHARGER




ELECTRIC POWER
























ECONOMIC POWER





















POLITICAL POWER















PHILANTHROPIC POWER

COMMUNITY LEADER





























100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM







Maureen OrsquoToole


04

28

32

20

36

12

08

24

16


























among usrsquo


INNOVATIVEAND

INSPIRING




fine Idaho leaders
































mascara to work

















Influence honorees






Boise ID 83702

phone 2083363768

ax 2083365534


PUBLISHER

Bill Cummings


MANAGING EDITOR

Anne Wallace Allen



Jeanne Huff








Cindy Suffa


ACCOUNT EXECUTIVE

Rocky Cook


ACCOUNT EXECUTIVE


GRAPHIC DESIGNER

Michael Duntz





Laura Butler








RECEPTION SPONSOR

SPONSORS











Sponsor







POWER CHARGER




ELECTRIC POWER
























ECONOMIC POWER





















POLITICAL POWER















PHILANTHROPIC POWER

COMMUNITY LEADER





























100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






























mascara to work

















Influence honorees






Boise ID 83702

phone 2083363768

ax 2083365534


PUBLISHER

Bill Cummings


MANAGING EDITOR

Anne Wallace Allen



Jeanne Huff








Cindy Suffa


ACCOUNT EXECUTIVE

Rocky Cook


ACCOUNT EXECUTIVE


GRAPHIC DESIGNER

Michael Duntz





Laura Butler








RECEPTION SPONSOR

SPONSORS











Sponsor







POWER CHARGER




ELECTRIC POWER
























ECONOMIC POWER





















POLITICAL POWER















PHILANTHROPIC POWER

COMMUNITY LEADER





























100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM










Sponsor







POWER CHARGER




ELECTRIC POWER
























ECONOMIC POWER





















POLITICAL POWER















PHILANTHROPIC POWER

COMMUNITY LEADER





























100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






POWER CHARGER




ELECTRIC POWER
























ECONOMIC POWER





















POLITICAL POWER















PHILANTHROPIC POWER

COMMUNITY LEADER





























100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM















POLITICAL POWER















PHILANTHROPIC POWER

COMMUNITY LEADER





























100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM

















100years for




to build












BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM







BANKING ON IT



























































GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM


















GIVING BACK







PUTTING MEMORIES

IN THE BANK




































ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM















ldquoLucky merdquo

Jack W Gustavel













HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






HEALTH HERO









inormation

EARLY LIFE









BEGINNINGS










































dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM















dogs to work








TOMORROW


































WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM







WANDERLUST








2015

Renewable Roof tops




























HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






HEAD HONCHO OF

WELLNESS












PUSHING THROUGH

CHALLENGES












MORE THAN A JOB













personrdquo

























































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM

















































A DUAL-SIDED COIN




















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM


















Darrel Anderson

Idaho Power Company

Don Kemper







Jack Gustavel








GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






GIRL SCOUT LEADER











































of Inuence
















































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM

































































































to have around












ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






ON A RESCUE MISSION















FINDING HIS WAY














CHANGING COURSE






























A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM












A LOVE AFFAIR















LASTING IMPRESSIONS














growrdquo he says














































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM





































MANAGER SUPREME







MONTANA MAN















IDAHO IDENTITY









City of Twin Falls













FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM








FAMILY FIRST












TODAY IN TWIN FALLS












































IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM





















IDAHO TECHNOLOGY










OVERACHIEVER











STORYTELLER














CORPORATE STRUCTURE







or performances












TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM











TECHNOLOGY IN IDAHO




















PHILANTHROPY
























CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM














CMO+CREW

F O R H I R E






Aa









and Kount

Brian Hansen


2083425000



Suite 1750

Boise ID 83702







LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM






LIBATION LEADER















































44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM





44deg North Vodka

























A NEW STATE OF MIND






















FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM




FAMILY TIES





LOOKING AHEAD











STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM



STEPHANIE

HANSEN



ploring the Rockies

CHRIS

LANGRILL





SHARON

FISHER







PETE GRADY

Photographer


Elizabeth

Kasper




rom home

Shannon Paterson



















- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM










- -












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM












EXCELLENCE IN LAW

1000 ATTORNEYS

19 OFFICES

FULL-SERVICE

LAW FIRM

2016 CEO of Influence

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Transcript of 2016 CEO of Influence