3520 Challenger St. - Torrance, California 90503 / tel 888.300.8844 - fax 310.533.2503 / Advertising@AutoDealerToday.com

2016

Auto Dealer Today is the day-to-day resource for automotive dealerships of all sizes. The publication is widely known for providing real-time business solutions and all the information dealers need to make wise decisions regarding products, services or process changes in daily operations. Its educational and informative foundation was built on the understanding that no single product, service or process is ideal for every franchised and independent dealership. Auto Dealer Today provides timely features that matter to today’s automotive executives, along with a wide variety of expert viewpoints and dealer success stories.

Auto Dealer Today is edited for auto dealers. Publishing and editorial decisions are based on the editor’s judgment of the quality of writing, the timeliness of the article and the potential interest to readers of Auto Dealer Today.

86% of Auto Dealer Today readers are directly involved in making purchasing decisions for the dealership.

50% of Auto Dealer Today readers discussed an ad or article with someone else in the company.

49% of Auto Dealer Today readers visited an advertiser’s website.

29% of Auto Dealer Today readers want the digital edition of the magazine.

45 MinutesAverage time spent reading each issue.*

3 readers per delivered issue reaching more than 66,000 print readers each month.

* According to the 2012 Signet Research Study.

AuTo DeAler ToDAythe Top Read Automotive Trade Publication*

our editorial mission

on the cover: Andy Dasher, Winner Ford, Cherry Hill, N.J. Photo by Matt Morris/The Sherwood Group Ltd.

circulation statistics

May NADA 2016 Everything you want to see.

Jul Dealer’s Choice Awards Recognizing top vendors

and finance companies in the industry.

Nov Industry Summit 2016 Everything you need to

know.

WebsiTe (source: GooGle AnAlyTics):2015 Average monthly unique visitors: 32,6692015 Average monthly total visits: 38,3772015 Average monthly page views: 56,346 ADT eneWsleTTer:16,895 subscribers

ADT ePromo lisT:20,300 total email addresses; targeted lists can be

selected based on specific demographic profiles.

AuTo DeAler ToDAy reAches 21,500 subscribers Per issue.

79% of subscribers are franchised dealers.16% of subscribers are independent dealers.87% of subscribers are in the top four positions in the dealership.

Publisher’s own data. October 2015

2016 special issues

top-line numbers

2016 advertising rates

14-issue 7-issue one-Timesize rATe rATe rATe1 page $7,115 $7,720 $8,175 1/2 page $5,095 $5,875 $6,450 1/3 page $4,335 $4,465 $4,760 1/4 page $3,745 $3,950 $4,140

Back Cover Placement - Earned rate plus 20%.

Premium Placement - Earned rate plus 15%. Premium placement is defined as pages 2, 3, 5, 7 and inside back cover.

Two-Page Spread/Center - Earned two-page rate less 20%.

Specific Placement (Other than Premium or Back Cover) - Earned rate plus 10%.

All rates are full-color, full-bleed. All advertising must be inserted within one year of first insertion to earn frequency discount rates. Advertisers will be short-rated if original contracted frequency is not achieved. Credit earned by increasing frequency during contract year will be applied toward future billings only. Ad Agency Com-mission is recognized at 15% of gross billing for space and position only.

Classified Rates$100 per column inch per issue.

Publisher PolicyPublisher reserves the right to refuse objectionable or questionable material. Publisher is not responsible for claims or contents of advertisements.

Payment TermsNet 15 with approved credit, otherwise payment in advance is required. All print advertising is due and payable in advance for first insertion. Invoices will be sent on the 1st of every month thereafter with payment due on or before the 15th of each month thereafter.

Cancellation PolicyCancellations must be received one month prior to the ad closing date for any issue. Advertiser is 100% liable for any frequency discounts that will be forfeited upon cancellation. Any cancellations received between 30 days prior to the ad closing date and the actual closing date will receive 50% credit for that month’s rate less frequency discount adjustments. Advertisers are 100% liable for any ad cost after the ad closing date.

Supplying Your Advertisement ArtworkPrices listed assume acceptable electronic files are submitted to us for inclusion in our magazine. The art must be submitted at full size according to the sizes listed on page 6.

inserts, belly bands, gate folds, polybags, direct mail and more are available.

All specialty items must be approved in advance due to specification requirements.

2016 editorial calendar

Issue Ad close mAterIAl due FeAture Focus extrAsJanuary 11/25/15 12/2/15 2016 Outlook Sales Pro of the Year

February 12/30/15 1/6/16 Digital Marketing Best Practices

March 1/29/16 2/3/16CRM Supplement: Sales Technology

April 3/1/16 3/4/16 F&I Trends and Best Practices

May 3/31/16 4/5/16NADA Roundup Supplement: Special Finance

June 4/29/16 5/4/16 Dealer Summit Roundup/Estrategies

July 6/1/16 6/6/16 Hybrid Sales/F&I/Dealers’ Choice Awards

August 6/30/16 7/6/16 Beyond Social Media

Industry

Summit 8/2/16 8/5/16 2015 F&I Pacesetters

September 8/3/16 8/8/16 Finance Solutions

October 8/31/16 9/6/16 Internet Leads and Reputation Management Supplement: Fixed Ops

November 10/3/16 10/6/16 Industry Summit Roundup

December 10/28/16 11/2/16 Best of 2016

web advertising

Call for Rates Reach who you want, when you want and how you want through the various media options offered by Auto Dealer Today.

Medium Rectangle 300 x 250Leaderboard 728 x 90e-Newsletter 468 x 120

Leaderboard728 x 90 JPG, GIF, SWF

Medium Rectangle300 x 250

JPG, GIF, SWF

Newsletter468 x 120 JPG, GIF

market & media dataTwo-Page Spread

15.75” x 10.75”16.25” x 11” (bleed)

1/2 Horizontal Spread

14.875” x 4.875”15.75” x 5.25” (bleed)

7.875” x 10.75”8.125” x 11” (bleed)

Single Page

7” x 4.875”

1/2 Horizontal

2.1875” x 10”

1/3 Vertical

4.5625” x 10”

2/3 Vertical

4.5625” x 4.875”

1/3 Square

3.375” x 4.875”

1/4 Vertical

4.5625” x 7.5”

1/2-Page Island

General InstructionsPublisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publica-tion standards. Publisher reserves the right to place the word “advertisement” on copy that, in his opinion, closely resembles editorial matter.

Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based.

Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding.

Invoices, Credit and ConditionsOur invoices are NET 30 Days on approved credit for all services, payable in US dol-lars. Marketplace/Classified advertising: payment is required in advance – VISA, MasterCard, and Amex accepted. New advertisers and agencies may be required to prepay their first insertion and submit a credit application. Extension of credit is subject to approval of our Credit Depart-ment. Payments received will be credited to the oldest outstanding balance.

Positioning RequestsPositioning of advertisements is at the discre-tion of the publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the writ-ten acceptance of the publisher.

Sequential LiabilityPublisher holds advertiser and/or its ad-vertising agency jointly and severally liable

for payment due to publisher. This applies even when a sequential liability clause is included in a submitted contract or inser-tion order.

Publisher’s LiabilityAdvertisers and their agencies assume li-ability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (in-cluding text, images, and illustrations), representations, trademark or copyright of submitted advertisements.

Publisher’s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held li-able for circumstances beyond its control affecting production or delivery.

Digital Ad Production RequirementsComplete digital ad specifications can be downloaded by clicking the “Advertise” tab at www.autodealermonthly.com, then following the links to Online Ad Specifi-cations. All ad materials and production questions can be addressed to:

Brian Peach, E-Media and Print Production Manager3520 Challenger St., Torrance, CA 90503PH: (310) 533-2548 • Fax: (310) 533-2503Email: brian.peach@bobit.com

Digital Submissions for Advertisers (Print Edition): Ad Portal (Send My Ad): PDF ONLY. Ad Portal cannot accept compressed files.

Photoshop files saved as PDFs are accept-able, but must be set to bleed size. When uploading, select the size for Photoshop PDFs. New advertisers, click link:

https://bbm.sendmyad.com and create an account. Existing advertisers, log in and follow upload instructions. If you are

unable to use our ad portal system (Send My Ad), please contact Production Man-ager for further instructions.

Digital Submissions for Advertisers (Digital Edition): Digital editions cannot accept rasterized PDFs. PDFs must be first generation. All web/URLs must contain active links.

Inserts and Other Special Marketing InnovationsInserts, tip-in, ride-along, posters, CD in-serts, gatefolds, business reply cards and other custom publishing are available and by custom quote. Please consult with the publisher for a specific quotation on any of these services. If you have a unique mar-keting concept, please let us know—we would be happy to accommodate your spe-cial needs. Before ordering custom print-ing, advertisers should contact our Produc-tion Manager to determine quantity, size specs, mechanical requirements, and ship-ping instructions.

MarketPlace / Classified AdvertisingPlease contact publisher David Gesualdo at 727.947.4027 or david.gesualdo@bobit.com for more information. Typesetting is complimentary.

New-Product Release Submissions for EditorialAdvertisers may send new product releases for complimentary editorial publication to: gregory.arroyo@bobit.com or via regular mail. Only 5”x 7” @ 300 dpi color photos or images are acceptable for proper produc-tion quality. We do not guarantee product release placement or editorial PR text will appear in an issue. Editor has sole right to choose materials for insertion.

Advertising Configurations and DimensionsNon-Bleed Wide x DeepTwo-Page Spread 15.75” x 10.75”Single Page 7.875” x 10.75”2/3 Vertical 4.5625” x 10”1/2 Horizontal 7” x 4.875”1/2 Horz. Spread 14.875” x 4.875”1/2 Island 4.5625” x 7.5”1/3 Vertical 2.1875” x 10”1/3 Square 4.5625” x 4.875”

Bleed Wide x DeepTwo-Page Spread 16.25” x 11”Single Page 8.125” x 11”1/2 Horz. Spread 15.75” x 5.25”

Overall Trim Size 7.875” x 10.75”

There is no additional charge for bleed on four-color ads or gutter bleed on two-page spread ads.