2016 Annual Report

Table of Contents

Mission & Objectives

The State of Tourism Farmington San Juan County New Mexico United States

The 2016 Farmington Visitor

Marketing Vacation Guide Website Performance DMO Website and Conversion Study Promotional Collateral Social Media Media Packages New and Noteworthy Campaigns Media and Public Relations Media FAM

Travel, Trade, Meetings & Sports Travel & Trade Shows RV Market Meetings, Conventions & Sports

Our Work Within Farmington Community Projects and Partnerships Farmington Visitor Journey A2D Off Roading Community San Juan County Film Office

The Farmington Convention & Visitors Bureau

Enhance the economic health and stability of the area through promotion of activities to attract visitors to the

area.

Advertise, publicize, promote and sponsor Farmington and San Juan County conventions, recreation,

hospitality and tourist attractions and special events.

Solicit convention and tourism business through various forms of direct solicitation and general promotion

and advertising.

Provide information to the public, and particularly to visitors to the area by distributing information and by

maintaining a visitor information center or centers to provide such information.

Gather information, evaluate and disseminate statistical and non-statistical information from time to time and

assist the community in providing services and determining emerging trends in the travel and convention

industry.

Mission

The Farmington Convention and Visitors Bureau is a private, non-profit organization 501 c (6), promotional

agency established in 1984 to promote Farmington and the surrounding area as a destination for recreation,

industrial and historic interest. The mission is to attract visitors, tourists and conventioneers to Farmington and

to enhance the economic health and stability of the area. The main focus is to attract conventions/meetings,

leisure travelers, travel professionals and promote special events to the Four Corners region.

Objectives

San Juan County

Farmington The Farmington CVB tracks and studies Lodger’s Tax on a calendar

year basis by visitors’ month of stay to monitor tourism trends and

visitor behavior. A total of $1,235,719.44 was collected in Lodger’s

Tax by the City of Farmington, in calendar year 2016. This is down

2.15% from 2015, when a total of $1,262,954.97 was collected. 2015

Lodger’s Tax collections were up 3.09% from 2014. The City of

Farmington collected $4,386,305 Gross Receipts Tax under the

Accommodation and Food Services sector, in FY2016. This is a 6.4%

increase over FY2015, and a 15.3% increase over FY2014.

Business travel has long been a staple for Farmington hotels. Several hotels

continued to report a marked decrease in their corporate contracts and

business travelers throughout 2016, which was a continuing trend from 2015.

The New Mexico Tourism Department (NMTD) works with Tourism Economics to

provide a detailed look at tourism throughout the state. Reports show that San

Juan County experienced a 4.9% increase in visitor spending in 2015, with

8.9% of the county’s employment dependent upon tourism.

2015 Impact of Tourism in San Juan County

Total Tourism Income $124.8 million

$32 million in Federal Tax Receipts

$20.8 million in State Tax Receipts

$10.3 million in Local Tax Receipts

LT Collected: $1,235,719.44

Average Occupancy: 58.8%

Average ADR: $84.49

Average RevPar: $49.69

6.4% increase in Accommodation &

Food Services Gross Receipts Tax

Lodger’s Tax Collection

2016: $1,235,719.44

2015: $1,262,954.97

2014: $1,225,087.35

2013: $1,210,561.43

2012: $1,217,435.34

2016 Quick Glance

The State of Tourism

New Mexico

The New Mexico Tourism Department (NMTD) works with Tourism Economics, an Oxford Economics Company to provide a detailed

annual analysis of the economic impact tourism makes in our state. In July 2016, the NMTD released the results of their 2015

analysis. Overall, 2015 proved to be a strong year for tourism throughout New Mexico.

2015 Impact of Tourism in New Mexico

Tourism generated $629 million in state and local taxes

2.1% Increase in Total Visitors

3.6% Increase in Visitor Spending

2.4% Growth Tourism Employment

United States The tourism industry relies on the Travel Trends Index (TTI) from the U.S. Travel Association (USTA) when reviewing and predicting

leisure, business and international travel. USTA reports U.S. domestic travel increased 1.2% from 2015 to a total of more than 2.2

billion persontrips in 2016. Leisure travel accounted for about 79% of all U.S. domestic travel in 2016. In 2016, domestic and

international travelers spent $990.3 billion in the U.S. This spending supported more than 8.6 million jobs directly, and generated

$248 billion in payroll income and $158 billion in tax revenues for federal, state, and local governments.

Domestic business travel declined marginally (0.6%) in 2016 to 457 million person-trips.

International inbound travelers are estimated to have made 76.8 million visits to the United States in 2016. Due to the slowdown of

the world economy and a stronger U.S. dollar against most of foreign currencies, international travelers spending in the U.S.

continued to decline in 2016.

The Farmington Visitor

Top Visitor Interests

The Visitor Stay

1. Outdoor Recreation

2. National Parks

3. Culture and History

4. Shopping

5. Photography

6. Gaming

7. Family/Friends

8. Special Events

9. Convention/Meeting

2016 Visitor Origin

Domestic Travelers

New Mexico

Arizona

California

Colorado

Texas

International Travelers

Canada

Germany

France

Italy

France

23% - 1 Night

12% - 2 Night

19% - 3 Night

25% - 4 Nights

6% - 5 Nights

8% - 6 Nights

3% - 7 Nights

4% - 8+ Nights

The Farmington Convention & Visitors Bureau tracks industry trends and statistics in order to make decisions on

marketing strategies. Annual conversion studies are conducted and monthly website analytics are reviewed to

measure performance of specific marketing opportunities and to learn more about our visitor demographics.

In 2016, 71% of visitors surveyed stayed in a Hotel or B&B, 27% stayed in an RV Park and 5% can be classified

as a Family/Friend stay. Results indicate a 2% increase in both Hotel/B&B stays and RV stays over the 2015

conversion study results.

Marketing

The Bureau worked with Hawk Media to

produce the 2016 Farmington Vacation

Guide. The vacation guide is displayed

at 70+ Visitor Centers, Convention &

Visitors Bureaus, Chambers and

attractions throughout the southwest and

is available as an e-guide or PDF on the

website.

To assist visitors while in our community,

the guide is also available in 40+ local

businesses. Thousands of guides are

also distributed directly to travelers at

travel and trade shows.

The 2016 Farmington Vacation Guide received an industry nod as a finalist for the New Mexico Hospitality Association's

Top HAT (Hospitality and Tourism) award for 2016 Best Print Campaign. This is proof that the information provided to

visitors, and the way it is organized, is effective and well received.

“I played Civitan golf course with my son yesterday and picked up a copy of the (2016) vacation guide. I just wanted to tell you that it looks

spectacular. The front cover does an excellent job of drawing you in and the adventures listed within keep you reading it. Great job! That is an

award winning guide.” Mike Stark—County Operations Officer

Top Areas Requesting Farmington Vacation Guide Countries

United States

Canada

United Kingdom

Italy

Germany

States

Texas

California

Arizona

Missouri

Florida

Vacation Guide

100,000

Farmington Vacation Guides

Distributed in 2016

FarmingtonNM.org

70.6% Increase in Users

43.7% Increase in Page Views

78.2% Increase in Sessions

Visitation Acquisition

94.9%+ Organic Search

54.5%+ Social Media

48.4%+ Referral

Visitor Demographics

Ages 18-24: 16.71%

Ages 25-34: 23.66%

Ages 35-44: 21.14%

Ages 45-54: 15.55%

Ages 55-64: 14.35%

Ages 65+: 8.58%

Top 5 States

New Mexico

California

Texas

Colorado

Nevada

Top 5 Countries

United States

United Kingdom

Russia

Canada

Germany

Website Performance

The FCVB’s website,

www.FarmingtonNM.org, is a valuable

promotional piece. All marketing efforts, from the Vacation Guide to ad buys, are directed to the website in an effort to

provide valuable information to leisure travelers as well as to capture the analytics and measure performance of brand

messaging and ad performance. In 2016, the Farmington CVB worked to grow content on the website. The Calendar of

Events has been adopted locally as the community calendar and much effort has gone into promoting events that are visitor

friendly, as well as those of local interest. In coordination with XYNERGY, website visitation has continued to grow rapidly

and has proven to meet and perform above the industry standards of a Destination Marketing Organization.

In the spring of 2017, DMA West presented the findings of their yearlong DMO Website and Conversion Study. The DMA West

Education and Research Foundation engaged Destination Analysts, Inc. to conduct the study. Their goal was to assist DMOs

(Destination Marketing Organization) in developing a profile of travelers who use DMO websites and estimate the ROI (Return On

Investment). Thirteen DMO websites participated in the study, providing valuable data and analytics for DMOs, such as the

Farmington Convention & Visitors Bureau.

DMO website ROI converts to $37 direct spending in destination/per true new user

DMO website users spend an average of $400/day while visiting destination

36.2% of travelers use a DMO website, such as FarmingtonNM.org

56% use a DMO website to plan a business trip

58.6% use a DMO website to select their hotel

67.4% increase the length of their stay due to DMO web content

2016 Farmington Vacation Guide

Outdoor Summer Theater Brochure for “The Addams Family”

Farmington Restaurant Guide

Monthly Hotel Event Calendar

Farmington Group Tour Profile Sheet

Big Catch Contest Flyer

Jolt Your Summer Game Card

Farmington Branding Alliance Rack Card

FCVB Services Card

FCVB Meeting Services Flyer

Visit Farmington Facebook Page

Jolt Your Journey Facebook, Instagram, Twitter

Customer Service Recognition Card

Farmington Bumper Stickers

Farmington Souvenirs

Promotional Collateral Managed, Produced & Distributed

DMO Website and Conversion Study

The Farmington Convention & Visitors Bureau used Facebook, Instagram and Twitter in 2016 to

showcase the recreational opportunities, cultural experiences and historical treasures waiting to be

discovered in the Farmington area. These social media platforms have proven to be ideal for inspiring

travelers and sharing information with locals.

The official Farmington hashtags were launched in early 2015, encouraging locals and visitors to share

images of their Farmington journey with #JoltYourJourney, #LiveFarmington, #WorkFarmington,

#StayFarmington and #PlayFarmington. Over 10,000 positive images of Farmington, and area

attractions, have been shared across social media platforms using the hashtags!

A few words from our friends on social media

“Thank you for the hospitality allot (sic) different then the east. You guys went up and beyond my expectations. I can't thank you enough.” Joe Semanchik, New Jersey (W.E. Rock Championship) “Thank you for the info and all your help! LOL, I didn’t know I could plan a family trip using Facebook.” Kristy Rivas, Albuquerque

Social Media

In 2016, the FCVB hosted the Big Catch Contest to showcase Lake

Farmington as a fishing destination for anglers and to promote the

recent renovations and increased recreational activities. Over the

past two years, this social media based photo contest has evolved

into a successful marketing campaign. The Big Catch Contest drew

interest locally and brought overnight visitors to Farmington from

Cortez, Santa Fe, Gallup and Albuquerque.

Big Catch Contest

41 Print Ads Produced

21 Radio Campaigns

6 TV Commercials Produced

14 Billboards

52 Online Campaigns

27 Web Listings

In 2016, the Farmington CVB promoted Farmington across radio, television, online and

print mediums. The FCVB targeted specific markets within the states of Arizona,

California, Colorado, Nevada, New Mexico, Texas and Utah. As a result, the Bureau

reports an increase in website visitation, vacation guide requests and social media

engagement in targeted regions.

The 2016 online marketing strategy of the FCVB and advertising agency Griffin &

Associates was recognized statewide as a finalist in the New Mexico Hospitality

Association’s 2016 Top HAT (Hospitality and Tourism) Awards for Best Digital Campaign.

New and Noteworthy Campaigns

The FCVB ran specific campaigns to convert the regional retail market to overnight guests. A special “SeptemberFest” campaign was

created to encourage school shoppers to stay in Farmington as they prepare for the new school year. Members that worked with the

FCVB on this campaign reported an increase in guests.

The Bureau also ran a Holiday Shop, Play & Stay campaign October through December 2016. The Holiday campaign was successful

in the targeted markets and the Bureau plans to continue marketing Farmington as an overnight destination to regional retail shoppers.

In 2016, the FCVB ran a successful billboard strategy utilizing a new digital billboard technology offered by Clear Channel Outdoor.

The FCVB was their first advertiser to launch such a campaign. The billboards ran May to August 2016 and featured six locations in

Albuquerque. The billboards incorporated images from Instagram using the official Farmington hashtags. The campaign drew much

attention and the FCVB received a variety of compliments from statewide industry partners and visitors.

Media Packages

Media and Public Relations

27 Media Releases

20 Media Pieces Published

29 Media Inquiries Assisted

5 Radio Interviews

1 Media FAM

2016 Destination Resolutions: NewsCastic

The Beach: NewMexicoState.com

13 Enchanting Spots in New Mexico: NewMexicoState.com

Day Trips: Bisti Badlands: Austin Chronicle

Living History: Huffington Post

Travelogue: Farmington, An Overnight Destination: Pagaso Daily Post

Bisti Wilderness: Denver Post

Chaco: Top National Park in Southwest: Los Angeles Times

Top 10 Archeological Sites: USA Today

Best Geological Formation: USA Today

10 Ultimate Hikes: New Mexico Magazine

Best Fishing Spots in New Mexico: New Mexico Magazine

Top 20 Things to See and Do in Farmington: NewsCastic

Top B&B’s in the World: National Geographic

Roamin’ Holiday: New Mexico Magazine

5 Fall Getaways: New Mexico Magazine

10 Best Family Camping Spots: New Mexico Magazine

The Farmington CVB’s public relations team works directly with media,

pitching story ideas and responding to inquiries to garner positive

editorial coverage. In working with Griffin & Associates, the Bureau

initiated a new media policy, striving to release at least 12 media

releases a year with a national reach. In 2016, the FCVB issued 27

media releases, assisted 29 media inquires and saw 20 media pieces

published.

Media coverage ranged from Instagram travelogues and blogs to

newspaper and magazine coverage from the likes of National

Geographic, New Mexico Magazine and USA Today. The earned media

from public relation efforts greatly maximizes Farmington’s positive

exposure beyond what the marketing budget can produce on its own.

Farmington in the News 2016

In June 2016, the Farmington Convention & Visitors Bureau conducted a Media Familiarization Tour (FAM). Over a course of 48 jammed packed hours, the journalists experienced the adventure and culture for which Farmington is known. It’s a delicate balancing act between work and play, as the journalists are reminded of all the activities people can do while visiting Farmington. Media companies that participated represented the following:

Denver Post Dallas Morning News USA Today 10Best Travel and Leisure Magazine AAA NM Journey Westways Magazine Pagosa Daily Post New Mexico Magazine

Activities included: Tour of Kokopelli’s Cave, off-roading in the Glade Run Recreation Area, tour of Artifacts Art Gallery and Studio 116, dinner and a presentation at Hogback Trading Co, also with a fry bread making demonstration, Pueblitos and Rock Art, Bisti Badlands, rafting down the Animas River, golfing at Pinon Hills Golf Course and a guided tour/walk at the Riverside Nature Center, all while experiencing our local hotels and restaurants. This took many FCVB members and partners to pull off and was well worth the long

hours, hard work and preparations! To date, $408,340 of earned media has resulted

from the FAM. With stories running in the Denver Post, Austin Chronicle and a three

day article in Pagosa Daily Post. The biggest result to date was Kokopelli’s Cave

landing on National Geographic’s list of 10 Most Unusual Hotels in the World and

being the only place listed in the United States. In 2017, New Mexico Magazine is

working on three articles, the first will be in their July issue.

Media FAM

Travel, Trade, Meetings, Conventions & Events

2016 Travel & Trade Shows

Thank Yous!

The FCVB attends travel & trade shows annually that target tour operators, travel agents, group leaders and meeting planners. These

shows provide opportunities to visit face to face with domestic and international tour operators, allowing for one-on-one appointments

to promote Farmington area attractions, events and hotels. The FCVB received 46 leads from ABA Marketplace and Go West Summit

which were shared with member hotels and attractions.

2016 Tour Companies Assisted Walk Softly Tours

Connection Tours

Riley Travel East Tours

Burke Christian Tours

15 Appointments at American Bus Association

Marketplace in Louisville, Kentucky

31 Appointments at Go West Summit in

Anchorage, Alaska

Farmington was host to the Family Motor Coach

Association (FMCA) September 25th through 28

th Autumn

in the Rockies event. Celebrating their 32nd

Rocky

Mountain Ramble over 200 FMCA RV enthusiasts

participated in seminars, entertainment, crafts, games

and more. The ramble was held at McGee Park. Pre-rally

tours included Salmon Ruins, Chaco Canyon and a wine

tour. This is Farmington’s ninth time hosting the FMCA

Rocky Mountain Rally.

“Thank you so much for being a part of the huge success of the 2016 Historical Society of New Mexico’s Conference in Farmington.”

Gloria & Don Bullis

“The work of the CVB made my job significantly easier and more than met our expectations.”

Jann Weems, PEO Conference

“We were incredibly happy with our experience in Farmington. Looking forward to bringing the event back again next year.”

Shelley Krehbiel, WE Rock Events

RV Market

The Farmington Convention & Visitors Bureau provides guidance and

assistance to event, meeting and sport tournament planners in an effort to

attract large groups to Farmington. In 2016, the FCVB assisted a variety of

meeting, event and tournament organizers resulting in more than 5,031 room

nights. More than 9,000 welcome bags with area information were provided

and 1,420 custom name badges were produced.

The FCVB’s free services include meeting planning and site selection,

compilation of hotel rates and availability, registration services, custom name

badges, welcome bags and assistance on submitting a bid for an event or

convention. From high school and family reunions, to national and state

conferences and tournaments, the FCVB is equipped to assist planners in

organizing and strategizing these large events.

Meetings, Conventions & Sports

A Few of the Conventions & Sporting Events Assisted

Philanthropic Education Organization Convention

NM Historical Society Convention

Rocky Mountain Nationals Wrestling Championship

NM Square & Round Dance Festival

NM State University River Conference

NM Daughters of the American Revolution

NM Nurses Association Convention

Rio Grande Valley Rendezvous

NM Special Olympics

World Extreme Rock Crawlers Championship

Southwest Barrel Racers NM1

NM Recreation & Parks Conference

NM Assoc. of Conservation District Conference

Southwest Women in Law Enforcement Conference

Our Work Within Farmington

The mission and objectives of the FCVB lead us to

work predominantly with visitors, so the bulk of our

work is rarely seen locally. Through the Farmington

Branding Alliance and several local initiatives, we

have had the honor of working more within our

community. The FCVB worked closely with

Farmington area partners to grow community pride

and to shore up our product to enhance how we live,

work, play and stay Farmington.

2nd Annual Jolt Your Summer

Challenge

Big Catch Contest

Farmington Entry Monuments

Financially supported the study and

conceptual design work for a regional water park

Served on the 2016 Freedom Days Committee

Worked the Info Booth at the Connie Mack World Series

Launched the Farmington Visitor Journey A2D Customer Service Training

In partnership with City of Farmington PRCA, the San Juan College Small Business Development

Center and the Enterprise Center, held a How to Start a Recreation and Tourism Workshop in

January 2016

That Local Touch

The Farmington Convention & Visitors

Bureau partnered with the New Mexico

Hospitality Association in 2016 and

served as the sponsor and beta testing

community for the Visitor Journey A2D

(Arrival to Departure) customer service

program, created by the Visitor

Engagement Academy. The beta

testing, comprised of 24 participants

from tourism/hospitality businesses, as well as other sectors within the community received great feedback and helped

refine the product for roll out. Farmington was able to launch its customized course in May 2016 and by the end of the

year had trained 230 employees.

The Farmington Visitor Journey A2D program has two required elements. First is an Online Class that takes 60-90

minutes to complete that does not have to be done all in one sitting. Next is a Live Class but the Online Class must be

finished and passed with a 75% or higher prior to taking this part. Combined, the classes teach customer service skills

paired with knowledge of all there is to do and see in the area. Community pride is elevated and enthusiasm for the area

is heightened. All of these aspects are vital to a stronger tourism economy because it takes all residents to sell a

destination, create an experience that encourages visitors to make repeat trips and foster a friendly and positive

environment.

Since the Farmington launch, other communities in New Mexico such as Las Cruces, Santa Fe, Gallup and Taos have

signed on to offer this program. The VEA also has it running in parts of New York. To say Farmington, New Mexico was

the first city in the US to offer the Visitor Journey, and do it successfully, is a badge of honor.

Farmington Visitor Journey A2D

With premier trails throughout the area, Farmington is primed to serve as an off-roading mecca to enthusiasts from all over the country. The Farmington CVB has actively supported projects and opportunities to enhance this tourism offering. Starting in 2015, the FCVB organized meetings with local user groups, government entities and BLM personnel that opened up lines of communication that had been broken for quite some time. This positive step has allowed projects in the Glade Run Recreation Area to get underway such as marking trails, supporting existing clean up efforts by user groups and mapping trails. While these efforts are ongoing, the Glade has begun to receive national attention with recognition such as being named the #1 off-road trail system in New Mexico by PartCatalog Magazine. In early 2016, local State Senator Steve Neville introduced Senate Bill 270 to

the New Mexico legislature to allow off-road vehicles on paved streets. The FCVB strongly supported this bill, seeing it as an opportunity to grow tourism in the Farmington area as it would allow off-road vehicles to be able to be driven from hotels to the trail systems instead of being trailered to trail heads. By spreading the message and positive aspects of this bill, and rallying the support base, SB 270 passed in the legislature. Farmington immediately sprang into action to create its laws in alignment with this bill. Further proof of growing off-roading activity is the return of the W.E. Rock Grand Nationals in September 2016. This event has not been in Farmington since 2009, largely due to the lack of support from various entities. The Farmington CVB financially supported the event and also partnered with the CliffHangers 4x4 Club and the Farmington Downtown Association to host a welcoming reception called the Fall Crawl. These efforts resulted in not only a successful 2016 Grand Nationals but the event is returning in 2017. All parties involved want to see it bigger and better this year.

Off Roading Community

San Juan County Film Office

SJC Film Office Project History

Stargate Universe - 2010

The Host - 2012

Disney's The Lone Ranger - 2012

Discovery Channel’s Chaco Culture N.H.P- 2012

A Million Ways To Die In The West - 2013

Shamrock Foods Promotional Video - 2013

I-Walker Taiwan Travel TV Program - 2013

Animal Planet’s Finding Bigfoot - 2013

Indigo Films - 2014

Far Too Far - 2014

Beyond The Reach - 2014

The Story of God on National Geographic 2016

*In the Middle of the River 2015-2016

National Automobile Shoot—2016

BBC -NOVA: The Day the Dinosaurs Died—2016

Wild Productions-2016

*Not yet released

FCVB Director Tonya Stinson serves as the liaison to the New Mexico Film Office for Farmington and San Juan County. In 2015, she was appointed by Governor Martinez to the Governors Council on Media and Film Industries. In 2016, the Farmington CVB, also serving as the San Juan County Film Office, offered the 7 Deadly Sins of Filmmaking workshop taught by Contract Locations Coordinator Don Gray with the New Mexico Film Office. This is part of an ongoing initiative to build a skilled local workforce for the film industry. This will allow locals to be hired when projects occur in San Juan County instead of projects having to hire people from elsewhere. Over 20 people attended this fantastic workshop and the information was very eye opening to all. The New Mexico Film Office has the third largest photo database of any state film office in the country, following Texas and New York. The San Juan County Film Office works to consistently add possible location photos from the county to that database. Over 800 images were submitted to the NMFO in 2016. This is an ongoing process.

Executive Committee

President - Dave Turnbull, San Juan Regional Medical Center

Immediate Past President - Dan McMullen, Clancy’s Pub

Treasurer - Donele Fowler, Best Western Plus Four Corners Inn

Board Members

Larry Baker, Salmon Ruins

Darryl Dunlap, Dunlap Performance and Motorsports

Dave Eppich, San Juan College

Terry Hayes, Kysar Millennium Leavitt Insurance

Andy Mason, City of Farmington Representative

Alyssa Kuhn, Four Corners Community Bank

Cory Styron, City of Farmington PRCA

Joe Tanner, Fifth Generation Trading Company

Tamara Fitzgerald Ludwig, Fuddruckers

Annie Willmon, San Juan College HHPC

Administration and Operational Staff

Executive Director

Tonya Stinson

Online Marketing Coordinator/Assistant Director

Ingrid Gilbert

Group Sales Coordinator

Kelly May

Administrative & Membership Coordinator

Esperanza Quintana-Pino

Hospitality Visitor Center Staff

Hospitality Staff Supervisor

Amy Homer

Hospitality Staff

Sondra Bradford

Connie Snell

Board of Directors

The Farmington CVB

Staff

2016 FCVB Membership

The Farmington Convention & Visitors Bureau offers membership to local businesses involved in, or supportive of the Farmington

tourism and hospitality industry. The FCVB and members work together to equip visitors with information to best experience all that

the Farmington area has to offer.

Why Join the FCVB?

The Farmington Convention and Visitors Bureau is the first stop for most visitors planning a trip to the area for the first time or

considering a return trip. By becoming a member of the FCVB, you ensure that when visitors call, email or stop by, your company is

referred to them. Members are also recommended to the tour operators, meetings and conventions that we assist.

A few additional advantages of being a Convention & Visitors Bureau member are advertising opportunities, featured website listing on

FarmingtonNM.org, social media promotions, one-on-one Facebook marketing assistance, promotional opportunities via monthly

partner and membership newsletter as well as the monthly visitor e-newsletter and brochure display in the Visitor Center. If you are

interested in promoting your business to area visitors, a membership with the FCVB is a great place to start!

Membership

505 Cycles

Albuquerque Convention & Visitors Bureau

Alvin Klein Advertising/Bates-Wells, Inc.

Animas Valley Mall

ARCOM Outfitting & Guide

Artifacts Gallery

Aztec Chamber of Commerce

Aztec Museum & Pioneer Village

Basin Broadcasting Co. Inc

Best Western Plus the Four Corners Inn

Better Business Bureau

Big Rock Trading Post Inc.

Bloomfield Chamber of Commerce

Blue Moon Diner

Bob French Navajo Rugs

Bowlero of Farmington

Brentwood Inn & Garden

Budget Inn

Casa Blanca Inn & Suites

CellularOne

Century 21 SoWesCo Realty

Certified Folder Display Service

Chick-fil-A

Chilsom Trail RV

Citizens Bank

Clancys Pub, an Irish Cantina

Cloer Hay Farm

2016 FCVB Membership

Coldwell Banker Cornerstone Realty

Come to the Feast

Comfort Inn

Comfort Suites

Courtyard by Marriott

Cumbres & Toltec Scenic Railroad

Daily Times

Desert Rose RV Resort

Dickey's Barbecue Pit

Durango Chamber of Commerce

Durango Magazine

Durango & Silverton NGRR

Dusty Attic

Fabulous Franks of the Four Corners

Fairfield Inn & Suites

Farmington Chamber of Commerce

Farmington Civic Center

Farmington Flyer

Farmington Museum Foundation

Fifth Generation Trading Co.

Four Corners Community Bank

Four Corners Harley Davidson

Fuddruckers - Café Venture Co.

Garrison Graphics, Inc.

Golden Corral

Grants Cibola Chamber of Commerce

Great Lakes Airlines

Hampton Inn & Suites

Hertz Rent a Car

Historic Toadlena Trading Post

Hogback Trading Co.

Holiday Inn Express

Home2 Suites by Hilton

Homestead RV Park

iHeart Media Farmington

J.A. Jewelers & Co.

Jill McQueary

Kenneth W. Shields, CPA, P.C.

KOBF-TV

Kokopelli's Cave, LLC

Kysar Millennium Leavitt Group

La Plata Valley Raceway

Los Hermanitos Restaurant

Lou Go's Taxi and Limo

M. Moose, Inc.

Majestic Enchantment Fly Fishing on the

San Juan River

Majestic Media

Mild to Wild Rafting

Mountain Waters Rafting & Adventures

Nancy's Rubbers

Navajo Lake Marina

Navajo Pride LLC

Navajo Trading Co.

2016 FCVB Membership

No Worries Sports Bar & Grill

Northern Edge Casino

Northwest New Mexico Arts Council

Paddle Shack & Shiver Shack

Papa Johns Pizza

Rabbit Brush Ridge P.U. D.

RE/MAX of Farmington

Region Inn

Rio Del Sol Kiwanis

Salmon Ruins Museum

San Juan College

San Juan Country Club

San Juan County

San Juan Reproduction

Shiprock Trading Post

Silver Ridge Development, Inc.

Silver River Adobe Inn Bed & Breakfast

Sky Ute Casino Resort

Soaring Eagle Lodge, LLC

St. Clair Winery & Bistro

Studio 116

Sundowner Mobile Home & RV Park

SunRay Park & Casino

The Bridge at Farmington

The Chile Pod

The Reprographics Center, Inc.

The Spare Rib BBQ Co.

Theater Ensemble Arts

Three Rivers Art Center

Three Rivers Eatery & Brewhouse

TownePlace Suites by Marriott

Travel Inn

TRAVELHOST Magazine of Four Corners

Trimble Spa & Natural Hot Springs

Ute Mountain Casino, Hotel & Resort

Weck's Restaurant

Westerly RV Park

Wines of the San Juan