< $25 M

$25 M to $99 M

$100M to $1 B

$1 B+

MEMBERS BY MARKET CAP

MEMBERS BY INDUSTRY

TSX 60 INDEX COMPANIES

Vice President

AVP/Director

Manager

Analyst

Other

MEMBERS BY TITLE

53 TSX COMPOSITE INDEX

51% COMPANIES ARE MEMBERS

WHO ARE CIRI MEMBERS? Canadian Investor Relations Institute (CIRI) members are decision makers with annual investor relations (IR) budgets ranging from $335,000 to $1.5 million. Corporate members spend over half a billion dollars annually on products and services, such as proxy solicitation, shareholder administration, shareholder identification and targeting, competitive intelligence, perception audits, retail investor relations, IR websites, annual reports and events.

HOW IROS WANT TO LEARN ABOUT YOU

①  Exhibiting (Annual Conference, Essentials of IR)

②  CIRI.org (Homepage ads, Supplier Central)③  Publications (IR leader, IR focus and wIRed

ads)Based on CIRI’s 2014 Member Needs Survey

2016ADVERTISINGOPPORTUNITIES 1

COMPANIES ARE MEMBERS

5%!17%!

25%! 28%!

25%!

Mining

Oil & Gas

Diversified

Financial Services

Other

30%!23%!

14%!

14%!19%!

10%! 6%!

64%!20%!

MiOil

85% IROS A 39% INCREASE FROM 2012 ENGAGE OUTSIDE SUPPLIERS

2016

2016 ADVERTISING OPPORTUNITIES 2

A DAY IN THE LIFE OF AN IRO THE IRO’S SPENDING HABITS

MiOil

LevelofresponsibilityassumedbyIRfunc7on

IRwebsite 94%Rela>onswithbuy-side/sell-side(analysts/investors/managers) 94%

Eventplanning(e.g.,roadshow,sitevisits) 90%Shareholderiden>fica>on/analysis 89%Presenta>onstoanalysts/investors/managers 89%Newsreleases 85%Quarterlyconferencecalls 84%Retailinvestorrela>ons 81%Research(e.g.,percep>onaudits,intelligence) 74%Shareholdermee>ngs 73%Annualreport 69%Quarterlyreports 66%Presenta>ons/reportstotheBoard 64%Mediarela>ons 55%

Compliancewithsecuri>esregula>ons 47%

Governance/disclosurepolicy 45%Shareholderadministra>on 41%Monitorsocialmediasites 41%UsesocialmediatoolsforIR 39%MD&A 37%Financialanalysis 37%

Monitoringexternaldatabase 35%Monitoringexternaldatabases(e.g.,ra>ngagencies) 35%

Proxysolicita>on 32%Corporatesocialresponsibility(CSR)repor>ng 30%Debtholderrela>ons 29%

IRspendingonservices/vendors 2014*

Shareholderiden>fica>on/analysis 43%Proxysolicita>on 37%IRwebsite 31%Research(percep>on,audits,intelligence) 31%Annualreport 28%Shareholderadministra>on 23%Quarterlyconferencecalls 21%Eventplanning(e.g.,roadshows,sitevisits) 17%Compliancewithsecuri>esregula>ons 17%

Shareholdermee>ngs,incl.AGM 17%

Mediarela>ons/newsreleases 16%

Retailinvestorrela>ons 14%Corporatesocialresponsibilityreports 14%Newsreleases 13%Monitoringinternetchat/blogs/externaldatabases 11%

Governance/disclosurepolicy 9%Rela>onswithbuy-side/sell-side 8%Presenta>on/reportstotheBoard 6%Financialanalysis 5%Quarterlyreports 5%MD&A 3%Monitorexternaldatabases(e.g.,ra>ngagencies) 3%

UsesocialmediatoolsforIR 2%Debtholderrela>ons 1%*CIRI’s 2014 IR Compensation & Responsibilities Survey

Most often, IROs are selecting the vendor for event planning (81%); research (78%); shareholder identification (76%); presentation to the buy-side/sell-side (73%); IR website (71%); quarterly conference calls (70%); annual reports (68%); and news releases (67%).

IROS ARE MORE OFTEN MAKING OR INFLUENCING THE DECISION ON VENDOR SELECTION

2016 ADVERTISING OPPORTUNITIES ! 3

IR leader is a members only issues-based bi-monthly digital publication covering a broad range of financial, regulatory and accounting issues, capital markets and IR practices. Columns are written by senior IR practitioners and business executives respected for their expertise. Distribution: Over 500 CIRI members(65% practitioners, 19% consultants, 16% vendors), and non-member subscribers. IR leader Ad Size Price300 x 250 IR leader home page $ 750300 x 250 IR leader inside page $ 575

The Canadian Investor Relations Institute (CIRI) is a professional, not-for-profit association of executives responsible for communication between public corporations, investors and the financial community. With four Chapters and over 500 members across Canada, CIRI is the world’s second largest society of investor relations professionals.

Targeted Advertising SolutionsAre you looking to communicate your message to decision makers and influencers within the IR community? CIRI offers a number of cost-effective solutions to meet your advertising needs. Differentiate yourself and build brand awareness by advertising in CIRI’s online publications. Your interactive ad will drive IR professionals to your website, specifically where you direct them.

IR focus is a members only bi-monthly digital publication providing in-depth insight on a professional IR-related issue or challenge. IR focus features only one ad per issue, with six issues published each year.Distribution: Over 500 CIRI members(65% practitioners, 19% consultants, 16% vendors), and non-member subscribers. IR focus Ad Size Price300 x 600 IR focus ..................... $1,000Only one ad available per issue

2016 ADVERTISING OPPORTUNITIES ! 4

wIRedis a weekly publication distributed to more than 2,500 individuals who work in IR or IR-related fields. Articles are selected with the goal of keeping readers abreast of everything they need to know in the ever-changing IR environment. wIRed Ad Size Price 500 x 100 wIRed banner ad................ $500 

NEW! wIRedSPONSORED REPORTDemonstrate your thought leadership by posting company branded research, reports or white papers in wIRed, CIRI’s weekly publication distributed to more than 2,500 individuals who work in IR or IR-related fields. Your company will be positioned as a subject matter specialist. wIRed Sponsored Report: $1,500 eachADD:Posting to CIRI IR eLibrary... $750 (50% discount)List in Supplier Central......... $300 (40% discount)

CIRI.org HomepageAds placed on the CIRI.org homepage are the first thing viewers see when visiting our site. With over 3,500 views per month, your ad will receive maximum exposure to IR professionals.

CIRI.org Ad Size PriceBanner Ad, Homepage ................ $250/weekRight column ad, inside page .......$175/week

2016 ADVERTISING OPPORTUNITIES ! 5

Research or White Paperin CIRI’s eLibraryVendors can enhance their thought leadership by posting company branded research, reports or white papers to CIRI’s IR eLibrary on CIRI.org. By posting your company’s research and white papers you will position yourself as a subject matter specialist to over 500 CIRI members.IR eLibrary Research or White Paper posting ......... $1,500 

Supplier CentralThis is a fast, easy way for IROs to quickly identify supplier experts in the various facets of investor relations. Suppliers are listed on CIRI.org according to their areas of expertise. Platinum, Gold and Silver listings are available. Visit CIRI.org for complete details.

Supplier Central Ad PricePlatinum Listing ................................................. $1,500-  Company logo on category listing page-  1,000 character company description-  Company logo with a link to your website-  Product listing with hyperlinks to specific pages on your site-  Unlimited number of categories

Gold Listing ........................................................ $1,000-  750 character company description-  Company logo with a link to your website-  Selection of five categories

Silver Listing ......................................................... $500-  500 character company description-  Link to your website-  Selection of three categories

Thought Leadership Interview (ChatIR) Demonstrate your expertise with a video interview showcased for two weeks on the homepage of CIRI.org. All interviews will be archived and can be used in your company’s marketing efforts.Thought Leadership Interview (ChatIR) .......... $2,500

CirculationAll CIRI members receive IR leader, IR focus and wIRed. wIRed is also delivered to an additional network of over 2,200 IR professionals. 2016 Ad Options

Home InsidePublication Ad Size Page Page IR leader 300 x 250 $750 $575IR focus 300 x 600 $1,000 wIRed 500 x 100 $500

BUNDLES: 20% OFF LIST PRICE‘One of a Kind’ Bundle’ .......... $1,660 one IR leader ad one IR focus ad one wIRed banner ad ‘Double Decker’ Bundle’ ........ $2,120 two IR leader ads two weeks homepage ad two wIRed banner ads ‘Triple Threat’ Bundle’ ............ $3,180 three IR leader ads three weeks homepage ad three wIRed banner ads  ‘Six Pack’ Bundles six IR leader ads .................. $2,760 six weeks homepage ads .... $1,200 six wIRed banner ads .......... $2,400

2016 Special:CIRI Website Advertising Bundle …

$2,100 (save $400)Includes a Platinum listing in the Supplier Central section of CIRI.org and a homepage banner ad on CIRI.org for four weeks.

Event based advertisingCIRI also offers direct advertising opportunities at the 2016 Annual Conference in Quebec City.Hotel Room Drop.…………………......……........... $3,000Registration Kit Supplement ……….........…….... $2,000Guestroom Door Hangers ……………............….. $3,000

2016 AC Program Guide Advertising Full page, colour ad ……........................ $1,000 Half page, colour ad ..…................…….. $ 575

2016 ADVERTISING OPPORTUNITIES ! 6

Mechanical SpecificationsResolution: 72 dpiFormat: JPG, GIF, animated GIF or PNGFile Size: 40K or smaller Online Publications Advertising AgreementPlease complete the Agreement and submit to: Patricia MacPhersonManager, Membership & SponsorshipPhone: (416) 364-8200 ext. 228, Email: pmacpherson@ciri.org

Publication Ad Size Description Cost Per Ad TotalIR leader 300 x 250 Inside page Ad $575  IR leader 300 x 250 Home page Ad $750  IR focus 300 x 600 Exclusive Ad (one ad per issue) $1,000  wIRed 500 x 100 Banner Ad $500  wIRed Sponsored Report   $1,500  

NEW wIRed Sponsored Report Add Ons

Add posting to IR eLibrary (50% discount) $750  Add Listing in Supplier Central ($200 discount) $300  

Homepage (CIRI.org) Banner Ad - One week duration on CIRI.org $250/week  Homepage (CIRI.org) Right column ad, inside page - one week duration $175/week  Research or White Paper Minimum two-year posting on IR eLibrary $1,500  Supplier Central - Platinum   $1,500  Supplier Central - Gold   $1,000  Supplier Central - Silver   $500  Supplier Central Publication Bundle Add a CIRI publication, 15% discount in both items    Thought Leadership Interview (ChatIR): two weeks on CIRI.org homepage then archived $2,500  One-of-a-Kind' Bundle 20% off list price $1,160  Double Decker' Bundle 20% off list price $2,120  Triple Threat' Bundle 20% off list price $3,180  Six Pack' - IR leader 20% off list price $2,760  Six Pack' - Homepage 20% off list price $1,200  Six Pack' - wIRed banner ads 20% off list price $2,400  

CIRI website advertising bundle Platinum listing on Supplier Central & four weeks homepage banner ad ($400 discount) $2,100  

Hotel Room Drop 2016 Annual Conference, Quebec City $3,000  Guestroom Door Hangers 2016 Annual Conference, Quebec City $3,000  Registration Kit Supplement 2016 Annual Conference, Quebec City $2,000  

AC Program Guide Advertising Full page colour ad $1,000  Half page colour ad $575  

Subtotal:  (AB, BC, MB, NWT, NU, SK, YU = 5%, NB, NF, ON = 13% Tax:  PEI = 14%, NS, QC = 15%, U.S. Or other countires = 15% Discount:  

Total:  

2016 ADVERTISING OPPORTUNITIES ! 7

Terms and conditions:

The advertiser and CIRI agree that:1.  CIRI reserves the right to review all advertising material and reserves the right to reject any

advertising material or, with the advertiser’s consent, to revise the material.2.  Advertisers placing ads in three or less issues will be required to supply payment with their

Agreement. 3.  Advertisers will be invoiced for their entire contract amount after the first publication of the

Agreement. 4.  The advertiser agrees to pay CIRI within 30 days of the invoice date.5.  An advertiser may cancel space with written notice to CIRI within 15 days of the publication month. A

$75 administration fee will be applied to all cancelled ads.6.  In consideration of publication, the advertiser shall indemnify and hold harmless CIRI, its directors,

officers, members, employees and agents from and against all losses, claims, costs, damages and liabilities incurred or caused, including solicitors’ fees as incurred, and shall defend all proceedings or actions, arising out of or in connection with any claims made by any person, firm or corporation in connection with such publication and this agreement.

Please invoice Cheque enclosed, payable to CIRI Credit Card Payment

Card Type: Visa Amex MasterCard

Card #: ________________________________

Expiry: (MM/YY) _____________ CVV: _____________

Name on Card: ____________________________________________

Signature: ________________________________________________

Contact Name: ____________________________________________

Title: ____________________________________________________

Company: ________________________________________________

Phone: __________________________________________________

Email: ___________________________________________________

Mailing Address: ___________________________________________

CIRI contact: Patricia MacPherson, Manager, Memberships & SponsorshipPhone: (416) 364-8200 ext. 228Email: pmacpherson@ciri.org