2016-03-31 Millennial Engagement in the Workplace
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Transcript of 2016-03-31 Millennial Engagement in the Workplace
Millennial Engagement in the Workplace
• Durecia Moorer, ABCD & Co. • March 31, 2016
RAFFA Learning Community
Thrive. Grow. Achieve.
Millennial Engagement in the Workplace
DESCRIPTION HERE
About Me
Managing Partner, Durecia Moorer Sales, Marketing & Strategic Development
Born and raised in Cleveland, Ohio Gates Millennial Scholar Graduate of Howard University Masters of Science in Management Millennial Entrepreneur
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Connect with ABCD & Company. . .
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Small Beginnings & Major Success
• MBE, EDWOSB • Expanded our
clientele to over 13 states and 20 cities
• International brand
exposure
• Team of Millennials
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POLL Thoughts & Emotions About Millennials
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Homeland Generation 2005-Present
Millennials 1980-2004
Generation X
1965-1980
Baby Boomers 1946-1964
Silent Generation
1928-1945
Generational Divide Breakdown of Generations
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• Less likely to engage companies that don’t use social media
• Value jobs with social value over high salaries • More likely to stay a job for less than 3 years
• 78% say they’re more productive when technology
needs are met
• 28% are dissatisfied with their current work-life balance
Quick Facts Millennials at a Glance
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DECODING THE MILLENNIAL MINDSET
Relationships
Resources
Reputation
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Relationships
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I. Organic workplace structure 1. Collaboration 2. Information sharing leads to trust
II. Opportunities for networking 1. Millennial culture thrives on
connection
Resources
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I. Time (work-life balance) I. Opportunity for advancement and
growth 1. Millennial job hopping
II. Pay and benefits 1. Student loan debt
Reputation
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I. Strong commitment to organizations and causes that are visible, popular, and well known
I. Reputation in society I. Perception of other generations
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MILLENNIAL TALENT PIPELINE
Potential Challenges & Threats
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Holacracy vs. Hierarchy
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Decentralized
________________
Centralized
Communication Barriers
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I. Terminology I. Formal vs. Informal
1. Email vs. Text 2. Social Media 3. Use of emojis, abbreviations, memes, gifs
II. Wardrobe
Lack of Work-Life Balance
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Perception of millennial work ethic
Talent Poaching
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Competitors provide more appealing job opportunities
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Text Box Text Box KEY ELEMENTS OF MILLENNIAL ORIENTED
COMPANY CULTURE
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Collaboration & Connectivity
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Innovation & Creativity
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Work-Life Balance
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Experiences | Promote Growth & Learning
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Non-traditional Recruitment Strategy
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VALUE PROPOSITION OF MILLENNIALS
WITHIN THEIR ORGANIZATION
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Buying Power & Brand Ambassadors
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Affinity for Technology
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Most Educated Generation to Date
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Industry Trendsetters & Disruptors
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Case Study #1 Yelp Millennial Incident
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A yelp employee writes a letter to the CEO with a complaint about her low pay. A few hours later, she
was fired.
1. What is your initial perception of the scenario? 1. What alternative methods could the company
and the employee have used to handle the situation?
Case Study #2 Donna’s Email Chain, Part 1
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Donna: I sent you a message saying you all must have placed something about the conference on my LinkedIn. I just realized that people are congratulating me for my AEO 7 year anniversary not AEO’s anniversary. Just when I thought you guys were on it lol… just kidding. But it is my 7th anniversary at AEO that they are responding to.
Case Study #2 Donna’s Email Chain, Part 2
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Millennial: Donna, do you know what shade is? Because you are the shade Queen!! :) LOLOLOL
Case Study #2 Donna’s Email Chain, Part 3
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Donna: Oh I am so sorry you feel that way about me. No one would has ever accused me of being fake. Sorry if you thought my comment was disrespectful in some way; I was trying to be funny. No offense meant.
1. What issue or barrier is at play in this scenario? 1. How can each party take steps to avoid
miscommunication?
Question &
Response
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Page 21
Thank you!
Durecia Moorer, ABCD & Co.