communicate · 2016-01-26 · communicate Toolbox communicate (k - myu-n - kat ) 1. act of...

comm

unicateToolbox

communicate(k - myu-n - kat )

1. act of transmitting

2. written, verbal, or visual message

3. exchange of information

e-

:

e

- -

e

University Brand

Design Principles

Graphic Standards

Web Guidelines

�

Table of Contents

Communicating at Colorado State University .. 3

The Colorado State University Brand ............... 3

Uniform Communications Assurance ............... 4

Graphic Standards ............................................ 5

Colorado State University Official Logos .......... 5

Applying the Logo ............................................. 6

The University Seal ........................................... 8

The Ram’s Head Mark ...................................... 8

Typographic Identity ......................................... 9

Color Palette .................................................... 11

Colorado State University “Look” ................... 12

Primary Identification Elements ...................... 13

Other Items Requiring Identification ............... 16

Web Site Requirements, Guidelines,

and User Responsibilities ............................... 17

contents

�

Communicating at Colorado State University To succeed in today’s increasingly competitive world, institutions of higher education are reaching out and communicating as never before to build support from a broad array of constituencies such as current and prospective students, their parents, alumni, donors, internal constituencies such as faculty and staff, and external audiences as diverse as the general voting public.

This publication is dedicated to providing a set of guidelines that can be used by University communicators to build a consistent, clear, and positive image of our institution in the minds of these many constituents.

The Colorado State University Brand

The first thing to recognize when we talk about the Colorado State University brand is that it is not just our name, our vision and mission, our logo, or the style of our publications. A brand is a combination of these and more. Our brand encompasses the set of expectations associated with our services that arise in the minds of our many constituents. It is not just that we provide education or research or outreach, but how we deliver those things and how, that, in turn, makes us different from other institutions of higher education.

If you have questions about the Colorado State University brand or how to apply it, contact Jim Schirmer, director of marketing for the CSU System, (303) 376-2624.

The Brand Platform

Character (that drives

outreach & impact)

* Nature of Our Discovery* Outreach and Service* The CSU Experience* Learning Environment* Setting the Standard* Economic Vitality

* Learning and Discovery That Makes a Global Difference

* Learning with Relevance* Place of Character* Immediate Impact* Global Challenge* Scholarly Excellence

* Confident* Pragmatic* Dynamic* Engaging* Global* Standard-Setting

PositioningConcept

Messaging Themes

Brand Promise

Brand Associations

Brand Demeanor

The space or niche in our target’s mind we want to create and own allowing us to be distinguished and differentiated from the competition

The key themes that will focus and align our communications, deliver our promise, seat our associations, and provide context for our demeanor

Our value propostion - the payout offered to those who choose to become involved with CSU: intellectually, financially, and/or emotionally

Who we are - what we want to be known for and how we want to project ourselves and be perceived

�

Applying the Brand Platform

While the CSU Brand Platform can serve several functions, two are most important:

1. It serves as a tool to establish and maintain CSU communications alignment, focus, and consistency in order to achieve a stronger, more effective, and more cohesive presence within our targeted marketplaces.

2. As a straight-forward articulation of who we are, what we want to be known for, and how we want to be perceived, it serves as an evaluation tool to protect the CSU brand when considering a potential action, activity, policy, or procedure.

The words within each element of the CSU Brand Platform are not meant for literal, repetitive application in communications. Nor are they “tag lines.” Rather, as illustrated below, they are meant to serve as filters to guide message development and as a rubric for evaluation in order to help assure long-term focus, consistency, and brand development.

Uniform Communications Assurance

Colorado State University has a need for uniform communications. Therefore, all CSU communications are subject to review by Communications and Creative Services staff prior to production. This policy applies to all official CSU print publications and Web/electronic, audio, and video communications targeted for any level of external distribution. This policy does not apply to internal memos, forms, or other publications solely intended for limited internal distribution.

Elements of this review include:

1. adherence to University Graphic Standards;

2. proper use of copyright, trademark, and service marks;

3. consistency with University marketing and brand platform;

4. production quality improvement recommendations; and

5. cost-effective pricing for printing and production services.

Communications and Creative Services, (970) 491-6432, will assist with each review in as expeditious a manner as possible.

Targeted Communications

Your Message

Brand PromiseFilter

Brand AssociationFilter

Brand DemeanorFilter

How does This Message....

...Support the Brand Proposition...

...and Create Linkage to the Associations...

...Through Tonality and Style

Constituencies

�

Graphic Standards

The graphic standards in this section provide guidelines for use of many of the specific communications components that represent the Colorado State University brand including our name, trademarks, logos, and other marks. These components may be used only by official University entities and by commercial enterprises that enter into a licensing agreement with the University. These graphic standards are designed to ensure these components are used in an accurate, consistent, and responsible manner.

University Name

The preferred way to refer to Colorado State University is by the full name, “Colorado State University.” Colorado State University should always be used on first reference. However, “the University,” “Colorado State,” or “CSU” may be substituted for the full name inside publications for variety or when space does not permit the use of the full name. However, these substitutes may not appear as main heads.

Colorado State University Official Logos

An official Colorado State University logo must be prominently displayed on all official University communications including but not limited to print media, t-shirts and other specialty items, business forms, audio/visual, media banners, displays signage, advertising, uniforms, vehicles, and Web sites. The official logo may only appear in primary or secondary CSU colors (see color palette, page 9.) Logos for print may be downloaded at graphicstandards.colostate.edu.

Linear

Flush RightCentered

�

Applying the Logo

This section provides general rules for applying the University logo. Consistency, good visibility, and legibility are key elements to ensure proper use.

The logo is used in either flush-right, centered, or in-line versions, (above) and may appear in either all black, all green, or all gold. On dark backgrounds the logo may be reversed.

It is acceptable to add a green or gold outline as shown below to make the logo more visible. An outline may not be added to logos in which the word "Colorado" is smaller than 1.75 inch.

1.75 inch minimumwhen applying an outline

Logo Alterations

The logo may not be altered in any way.

unacceptablestretched

unacceptabledistorted

unacceptablecompressed

Resize Proportionately

�

Logo Size

The word “Colorado” in the logo may not be printed less than one inch wide in size.

1"

Visibility

Do not obscure, provide insufficient contrast, or in any other way diminish the visibility of the logo.

Spacing

To ensure visibility, provide adequate spacing between the logo and other elements. Minimum required spacing is 1.5 “X”-height of the letter "C" in the word “Colorado” in the logo.

1.5 “X”-height

1.5“X”-height

1 “X”-height

Secondary Logos and Graphics

Only an official Colorado State University logo may be used to identify the University. No other marks or graphics may replace the official logo.

Secondary graphics may be used as artwork or design elements on printed and electronic material, but not as identification. No secondary graphic may appear near the University logo. Secondary graphics that appear in the same visual plane as the University logo must be subordinate in size. Secondary graphics may not appear on Primary Identification Elements such as stationery – see section on Primary Identification Elements.

Partnerships

Logos of outside organizations may appear in the same size and visual plane as the University logo to indicate partnerships or joint sponsorship.

�

The University Seal

The official university seal represents the central administration of Colorado State University and may only be used by permission on a limited number of official University-wide documents such as Presidential white papers and reports and on items for commencement such as diplomas. The seal is not the official Colorado State University logo and may not be used in its stead. Requests to use the seal should be made to the director of marketing for the CSU System, (303) 376-2624.

The Ram’s Head Mark

The Ram’s head mark was created primarily for Athletics, not for scholarly or academic use. The primary users of the Ram’s head mark are Athletics, Alumni, and student organizations; however, the Ram’s head mark may be used by other organizations on spirit-related, student-focused, or celebratory materials with short shelf life.

The Ram’s head mark may never be used on Primary Identification Elements such as stationery items (business cards, letterhead, etc.) with two exceptions: Athletics and Alumni. However, even with these exceptions, the Colorado State University logo must be the dominant visual. See Primary Identification Elements section for examples.

�

Typographic Identity

This section identifies typography consistent with the Colorado State University brand. Minion and Swiss 721 are primary typefaces for Colorado State University. Primary typefaces are used on all recruitment materials produced by the University.

PrimaryTypefaces:

Minion Condensed Swiss 721 BT Light CondensedMinion Condensed Italic Swiss 721 BT Light Condensed ItalicMinion Condensed Bold Swiss 721 BT CondensedMinion Condensed Bold Italic Swiss 721 BT Condensed ItalicMinion Display Swiss 721 BT Bold CondensedMinion Regular Swiss 721 BT Bold Condensed OutlineMinion Italic Swiss 721 BT Bold Condensed ItalicMinion Semi-bold Swiss 721 BT Black CondensedMinion Semi-bold Italic Swiss 721 BT Black Condensed ItalicMinion Bold Swiss 721 BT ThinMinion Bold Italic Swiss 721 BT Thin ItalicMinion Black Swiss 721 BT Light

Swiss721BTLightItalic Swiss 721 BT Roman Swiss721BTItalic Swiss 721 BT Medium Swiss 721 BT Medium Italic Swiss 721 BT Bold Swiss721BTBoldOutline Swiss721BTBoldRounded Swiss721BTBoldItalic Swiss 721 BT Heavy Swiss721BTHeavyItalic Swiss721BTBlackAlternate Typefaces

Swiss721BTBlackOutlineGaramond and Helvetica are very Swiss721BTBlackRoundedsimilar to Minion and Swiss 721 and Swiss721BTBlackItalicmay be used on a limited basis instead. Swiss721BTLightExt.Designers who create layouts on a Swiss721BTExt.regular basis should purchase Minion Swiss 721 BT Bold Ext.and Swiss 721. Swiss721BTBlackExt.

10

26 Colorado State University June 2006

by Lynn Utzman-Nichols

Watching her play with Gertie Gouda and Rudy D. Radish with a classroom full of preschoolers,

you could easily believe she was a preschool teacher rather than a nationally-known researcher in nutrition education. Yet to Jennifer Anderson, ’77, ’87, a professor and Cooperative Extension specialist with Colorado State’s Department of Food Science and Hu-

man Nutrition, it is all one in the same. What has made her so successful over the years is her willingness to experience her audience and fi nd out just what they need. For Anderson, her goal in nutrition

education goes way beyond merely instill-ing knowledge about healthy eating habits. She wants to change people’s behaviors so

that they incorporate the knowledge into their daily lives and ultimately decrease their chances of

chronic disease.“Knowledge does not change behavior. To change

behavior, you must fi nd out what motivates your audi-ence and take a look at their needs, wants and percep-

tions. The only place to get that information is talking directly to the people them-selves.”

Creating behavior change is what Jennifer Anderson is all about. She often has two to three dozen projects going at once, whether it is chang-ing a preschooler’s percep-tion toward trying new foods as in Food Friends, keeping military personnel on track with their fi tness and health goals through e-newsletters sent to war zones, or using abuelas – grandmothers in

the Hispanic culture – to spread the message on creat-ing healthy food habits in her La Cocina Saludable program (The Healthy Kitchen).

“Never lose site of the bull’s-eye,” says Anderson, who always holds a series of focus groups with members of her research audience to fi nd out precisely what information they need.

Keys to research success:

Know your audience...

Move with the times...

An inside look at one of Colorado State’s most productive and effective

researchers

“Knowledge does not change behavior. To change behavior, you must fi nd out what motivates your

audience and take a look at their needs, wants, and perceptions. The only place to get that information is

talking directly to the people themselves.”

Colorado State’s nutrition education

professor and researcher, Jennifer

Anderson, leads preschool kids in her

Food Friends program at the University’s day

care center.

26 Colorado State University June 2006

by Lynn Utzman-Nichols

Watching her play with Gertie Gouda and Rudy D. Radish with a classroom full of preschoolers,

you could easily believe she was a preschool teacher rather than a nationally-known researcher in nutrition education. Yet to Jennifer Anderson, ’77, ’87, a professor and Cooperative Extension specialist with Colorado State’s Department of Food Science and Hu-

man Nutrition, it is all one in the same. What has made her so successful over the years is her willingness to experience her audience and fi nd out just what they need. For Anderson, her goal in nutrition

education goes way beyond merely instill-ing knowledge about healthy eating habits. She wants to change people’s behaviors so

that they incorporate the knowledge into their daily lives and ultimately decrease their chances of

chronic disease.“Knowledge does not change behavior. To change

behavior, you must fi nd out what motivates your audi-ence and take a look at their needs, wants and percep-

tions. The only place to get that information is talking directly to the people them-selves.”

Creating behavior change is what Jennifer Anderson is all about. She often has two to three dozen projects going at once, whether it is chang-ing a preschooler’s percep-tion toward trying new foods as in Food Friends, keeping military personnel on track with their fi tness and health goals through e-newsletters sent to war zones, or using abuelas – grandmothers in

the Hispanic culture – to spread the message on creat-ing healthy food habits in her La Cocina Saludable program (The Healthy Kitchen).

“Never lose site of the bull’s-eye,” says Anderson, who always holds a series of focus groups with members of her research audience to fi nd out precisely what information they need.

Keys to research success:

Know your audience...

Move with the times...

An inside look at one of Colorado State’s most productive and effective

researchers

“Knowledge does not change behavior. To change behavior, you must fi nd out what motivates your

audience and take a look at their needs, wants, and perceptions. The only place to get that information is

talking directly to the people themselves.”

Colorado State’s nutrition education

professor and researcher, Jennifer

Anderson, leads preschool kids in her

Food Friends program at the University’s day

care center.

Adisplaytypefacemaybeusedasagraphicelement,butnotasthefontinbodytext.

study

• One of the top universities in the nation (U.S.

News & World Report, 2006).

• One of the best value public universities in

the United States

(Kiplinger’s Personal Finance Magazine, 2006).

• One of the nation’s leading higher education

institutions that encourages student

character development (Templeton Guide, 2006).

Return this postage-paid card today.

Send me more information!

FOR OFFICE USE ONLY

CEEB____________________________ DEPT HSVT ADHC OTHER _________

pleaSe print

LAST NAME

FIRST NAME MIDDLE NAME

AREA CODE + TELEPHONE

MAILING ADDRESS

CITY STATE ZIP

EMAIL

O MALE O FEMALE ____________________BIRTHDATE (MM/DD/YY)

I AM CURRENTLY IN:O HIGH SCHOOL Circle One: 9th 10th 11th 12th HIGH SCHOOL GRAD. YR. O 2-YR. COLLEGE O 4-YR. COLLEGE

NAME OF SCHOOL STATE

OVERALL GPA ANTICIPATED MAJOR(ON A 4.0 SCALE)

ETHNICITY/RACE: check all that apply and disclosure is voluntary.O African American or Black O Hispanic, Chicano, Mexican American, LatinoO American Indian or Alaska Native O Native Hawaiian or Other Pacific Islander O Asian American O White, Caucasian, Anglo, not of Hispanic Origin

O Other ___________________________________

ActivitiesWith more than 300 clubs and organizations on campus, you’re bound to find a group that meets your personal or professional goals. When you want to hang out with friends, enjoy good music, and indulge in your favorite dessert, the Lory Student Center is the place to be.

SportsAs a participant or fan, you’ll have lots of opportunities to get involved in athletics at Colorado State. We offer the finest in NCAA Division I competition. Intramural sports and sport clubs also give you a great way to get connected. And the Student Recreation Center is your on-campus health club.

ServicesWe offer a variety of services to meet your needs including mentoring, peer and professional counseling, academic support, tutoring, student organizations, and programs that celebrate the diversity of our University community.

Residence HallsWhen classes and activities are done, you want a comfortable, convenient, and safe place to come home to. Residence hall living gives you the opportunity to share a world where you’ll experience a sense of community, personal growth, special friendships, and a wide range of activities.

Programs of

Accounting (See Business Administration)Agricultural BusinessAgricultural Economics [Agricultural Economics, Farm and

Ranch Management, Natural Resource Economics]Agricultural EducationAnimal ScienceAnthropologyApparel and Merchandising [Apparel Design and Production,

Merchandising]Applied Computing Technology [Computing Technology]Art (B.A.) [Art Education, Art History, Studio]Art (B.F.A.) [Drawing, Fibers, Graphic Design, Metalsmithing, Painting,

Photo Image Making, Pottery, Printmaking, Sculpture]BiochemistryBiological Science [Biological Science, Botany]Biomedical SciencesBusiness Administration [Accounting, Finance, Information

Systems, Marketing, Organization and Innovation Management,Real Estate]

Chemical EngineeringChemistry [ACS Certified, Non-ACS Certified]Civil Engineering [Civil Engineering, Soil and Water Resource

Engineering]Computer EngineeringComputer Science [Computational Statistics]Construction ManagementCriminology and Criminal Justice (See Sociology)EconomicsElectrical Engineering [Electrical Engineering, Optoelectronic

Engineering]Engineering Science [Engineering Physics, International

Engineering and International Studies, Space Engineering, Teacher Education]

English [Creative Writing, English Education, Language, Literature, Writing]

Environmental EngineeringEnvironmental HealthEquine ScienceFamily and Consumer Sciences [Family and Consumer

Sciences, Family and Consumer Sciences Education]Fashion Design (See Apparel and Merchandising)Finance (See Business Administration)Fishery BiologyForestry [Forest Biology, Forest Fire Science, Forest Management,

Forestry-Business]French (See Languages, Literatures, and Cultures)Geology [Environmental Geology, Geology]German (See Languages, Literatures, and Cultures)Health and Exercise Science [Health Promotion, Sports

Medicine]History [Liberal Arts, Social Studies Teaching]Horticulture [Floriculture, Horticultural Business Management,

Horticultural Food Crops, Horticultural Science]Human Development and Family StudiesInformation Systems (See Business Administration)Interior Design

Journalism, Technical [Computer-Mediated Communication, News-Editorial, Public Relations, Specialized Communication, Television News and Video Communication]

Landscape Architecture (Pre)Landscape Horticulture [Landscape Design and Contracting,

Nursery and Landscape Management, Turf Management]Languages, Literatures, and Cultures [French, German,

Spanish]Liberal Arts [American Studies, Arts and Humanities, Arts and

Humanities and Engineering Science, Ethnic Studies, International Studies, Social Sciences, Social Sciences and Engineering Science]

Marketing (See Business Administration)Mathematics [Actuarial Science, Applied Mathematics,

Computational Mathematics, General Mathematics, Mathematics Education, Mathematics of Information, Statistics]

Mechanical EngineeringMicrobiologyMusic [Music Composition, Music Education, Music Therapy,

Performance]Natural Resource Recreation and Tourism

[Environmental Communication, Global Tourism, Natural Resource Tourism, Parks and Protected Area Management]

Natural Resources ManagementNatural Sciences [Biology Education, Chemistry Education,

Geology Education, Physical Science, Physics Education]Nutrition and Food ScienceOrganization and Innovation Management (See

Business Administration)Performing Arts [Dance, Theatre]Philosophy [General Philosophy; Philosophy and Religion;

Philosophy, Science, and Technology]Physics [Applied Physics, Physics]Political SciencePre-Professional Programs

(Chiropractic, Dental Hygiene, Dentistry, Law, Medicine, Nursing, Occupational Therapy, Optometry, Pharmacy, Physical Therapy, Physician Assistant, Podiatry, Veterinary Medicine)

PsychologyRangeland Ecology [Range and Forest Management, Rangeland

Management, Restoration Ecology, Science]Real Estate (See Business Administration)Restaurant and Resort ManagementSocial WorkSociology [Criminology and Criminal Justice, General Sociology]Soil and Crop Sciences [Agronomic Production Management;

Applied Information Technology; Environmental Soil Science; International Soil and Crop Sciences; Plant Biotechnology, Genetics, and Breeding; Soil Resources and Conservation]

Spanish (See Languages, Literatures, and Cultures)Speech Communication [Communication Studies, Media

Studies, Rhetorical Studies, Teacher Licensure]Teacher Licensure

[Early Childhood Education, K-12, Secondary]Watershed ScienceWildlife BiologyZoology

Bold = Majors [ ] = Concentrations – A sequence of at least 12 semester credits of designated courses within a major.

Discover the Difference!

Colorado State Is . . .

excel

engage

connect

You are exploring a future of unlimited possibilities.

Imagine yourself at Colorado State.

You’ll excel at a university with a reputation for

academic excellence.

You’ll be an active participant in discovery, creativity,

and outreach, working side-by-side with internationally

recognized faculty.

You’ll build your resume as you engage in projects

beyond the classroom through field experiences,

laboratory research, internships, and study abroad.

You’ll develop lasting friendships as you connect to our

welcoming, supportive campus community.

You’ll graduate with a degree respected throughout

the world and an education that will open doors

immediately to unlimited career opportunities.

Tuition and ExpensesEstimated Average Expenses for 2006-2007

(Based on 15 credits)Resident Non-resident

Total base tuition and fees $7,296 $16,244College Opportunity Fund stipend

credit (Colorado residents)1 -$2,580 0Student share of base tuition and fees $4,716 $16,244Living allowance2 $6,326 $6,326Books and supplies $900 $900Total costs for the year3 $11,942 $23,470

In addition to base tuition, there is a supplemental tuition charge per credit hour for undergraduate students enrolled in high cost/high demand programs and/or upper division courses. For more information about tuition and fee charges, visit www.sfs.colostate.edu.1 If you are a Colorado resident, be sure to apply for the College

Opportunity Fund at www.collegeincolorado.org.2 Based on standard residence hall room with Meal Plan B.3 Don’t forget to budget for supplemental tuition and personal and

miscellaneous expenses (transportation, entertainment, clothing, etc.)

study




the United States







FOR OFFICE USE ONLY


pleaSe print

LAST NAME



MAILING ADDRESS

CITY STATE ZIP

EMAIL






O Other ___________________________________





Programs of








































excel

engage

connect







recognized faculty.
















study




the United States







FOR OFFICE USE ONLY


pleaSe print

LAST NAME



MAILING ADDRESS

CITY STATE ZIP

EMAIL






O Other ___________________________________





Programs of








































excel

engage

connect







recognized faculty.
















11

Color Palette

Colorado State University’s official colors are green and gold. The University has developed a system to help apply these colors consistently and effectively. The primary color green must appear on every color publication. Both green and gold may be predominant colors of any communication. Accent colors are exactly that – they may be used in limited quantities to add accent to publications. Avoid the use of color combinations that are commonly identified with other colleges and universities such as black and gold.

Primary Colors

Green (PMS 555) is Colorado State’s primary color. It may or may not be the predominant color on the page, but it must appear on every communication that uses color.

Secondary Colors

Gold (PMS 1255) is Colorado State’s secondary color. It does not have to appear on every communication that has color, but its use is encouraged. Like the primary color, green, it may be the predominant color. PMS 110 can be used on uncoated stock. PMS 872 may be used where a metallic ink is appropriate.

Web Colors

Green: hexadecimal #13694E Gold: hexadecimal #AA800E

Accent Colors

Graphic standards provides a range of accent colors selected to augment green and gold on publications that are produced in color. Accent colors may never be used as the predominant color, but are instead intended to provide highlights.

PMS 555

PMS 259

PMS 281

PMS 307

PMS 350

PMS 363

PMS 376

100% Yellow

PMS 123

PMS 145

PMS 7526

PMS 186

PMS 1255 PMS 872(Coated) (Metallic (ink)

PMS 110 U(Uncoated)

1�

Colorado State University “Look”

The Colorado State University “look” was developed to add another layer of consistency for externally focused, high-profile, University-wide publications and must be used on all recruiting materials. The CSU “look” incorporates all the graphic standards, typographic standards, color palette, and branding included in this manual and further mandates:

• Strong, bold heads and/or “impact words” should be used to convey marketing messages from the University brand.

• Design elements should be well spaced to evoke a clean, open style.

• No more than 3 font families should appear on any cover, page, or spread.

• Photos should have clean edges – no multiple-layered photo effects or collages.

100% yellow

PMS 1255

PMS 350

PMS 363

ram (ram) - 1. a male sheep.

2. colorado state university mascot

3. student. 4. strikes with great

force 5. sure footed 6. superior

vision 7. agile 8. adaptable

to the environment 9. tough

10. gregarious 11. lives near high

places and enjoys the outdoors.

12. practically perfect in everyway!

adventureGENERAL CATALOG

2006-2007

www.colostate.edu

h a n d s - o n u n d e r g r a d u a t e r e s e a r c h

a c c e s s i b i l i t y e x p e r i e n c e g l o b a l

r e s e a r c h t h a t m a t t e r s f r i e n d s f u n

d i s c o v e r y d i v e r s i t y g l o b a l i m p a c t

t r a d i t i o n s f r i e n d l y c a m p u s v a l u e d

d e g r e e s o p e n c o m m u n i t y w o r l d w i d e

r e n o w n r e s e a r c h s n o w b o a r d i n g s n o

s k i i n g b i k i n g r a f t i n g & m o u n t a i n s

f u n i n t h e s u n o p e n c a m p u s t r e e s

s u c c e s s f u l l y b e g i n y o u r c a r e e r a n d

2006-2007

Offi

ce o

f Adm

issi

ons

8020

Cam

pus

Del

iver

yC

olor

ado

Sta

te U

nive

rsity

For

t Col

lins,

CO

805

21-9

984

NO

PO

STA

GE

NE

CE

SS

AR

YIF

MA

ILE

DIN

TH

EU

NIT

ED

STA

TE

S

BUSI

NESS

REP

LY M

AIL

FIRS

T-CL

ASS

MAI

LPE

RMIT

NO.

4FO

RT C

OLLI

NS, C

OP

OS

TAG

E W

ILL

BE

PA

ID B

Y A

DD

RE

SS

EE

Explore Colorado State firsthand

The best way to really become acquainted with a university is to visit. Our Visit Day Programs provide a campus walking tour and an overview of the academic programs and student services offered at Colorado State. You’ll experience firsthand what campus life is like by meeting with some of our faculty and currently enrolled students. Additionally, representatives from admissions, financial aid, and housing will be available to answer your questions. For more information and to register for a Visit Day Program, check our website at: admissions.colostate.edu/visit.

You also are welcome to visit our campus on any weekday year-round. An information session on admission, financial aid, and student life is given at 9:15 a.m. and again at 1:15 p.m. The information session is followed at 10 a.m. and 2 p.m. by a student-led walking tour of campus. To reserve your space for an information session and tour, visit our website at: admissions.colostate.edu/visit.

Copyright 2006, Colorado State University. All rights reserved. Published in July 2006 by the Office of Admissions. The information in this brochure is subject to change without notice.

Get an

Adjustment!Your exploration has taken you to Fort Collins, Colorado. Named as the Best Place to Live in America by MoneyMagazine, Fort Collins is located at the base of the Rocky Mountain foothills just 65 miles north of Denver. With the snow-capped Rockies as your backdrop, you’ll discover that Colorado State University is the ideal setting in which to live and learn.

Fort Collins is a mid-sized city of approximately 134,000, offering the friendliness of a college town combined with the services and activities of a metropolitan area.

Close to campus are world-famous Rocky Mountain National Park, the Poudre River, and Horsetooth Reservoir. These recreation areas, as well as many others close by, offer endless opportunities for outdoor activities – such as skiing, snowboarding, hiking, camping, white water rafting, and boating. And the city’s agreeable climate of 300 days of sunshine a year enables you to take year-round advantage of the spectacular surroundings.

apply on-line at admissions.colostate.edu

If you are a highly motivated and academically strong student, we encourage you to apply for admission. Colorado State’s admissions evaluation process is designed to identify applicants who will benefit from the educational environment at Colorado State and who will be successful in attaining a degree here. We start by evaluating your grades, class rank (if applicable), and ACT or SAT scores. In addition, we consider the rigor of your high school courses (including senior year); trends in your grades; your essay and letters of recommendation; your involvement in leadership, school, community, and/or family activities; and your ability to contribute to our campus community. Each application is reviewed on an individual basis.

High School Course Work Requirements for AdmissionNew freshmen at Colorado State must have graduated from high school with satisfactory completion of 18 high school units, 15 of which must be academic. (A unit typically equals one year of course work.) These units must include:

• 4 units of English, includes composition, grammar, literature, and speech.

• 3 units of mathematics, includes algebra 1, geometry, and algebra 2, or a comparable three-year sequence (Admission preference given to 4th year or advanced math).

• 2 units of social studies.• 2 units of natural science (one unit must be lab-based).• 1 additional unit of either social studies or natural science.• 3 additional units of academic electives.

apply

C.R./Math

930- 970- 1010- 1050- 1080- 1120- 1160- 1200- 1240- 1280- 1310- 1350- 1400- 1440- 1490- 1550-

SAT 960 1000 1040 1070 1110 1150 1190 1230 1270 1300 1340 1390 1430 1480 1540 1590 1600

ACT 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

HS GPA

3.0

3.1

3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

4.0

STRONG CANDIDATEFOR ADMISSION

CANDIDATE F

OR ADM

ISSIO

N

Strong Candidate: Historically, 90-95 percent of admitted freshmen present credentials within the Strong Candidate range. High-ability students in this range are automatically considered for an admission-based scholarship if admitted by March 1.

Candidate for Admission: In this range, an applicant’s chances for admission are good to strong. A well-written essay, recommendations, and up-to-date documents such as current grade reports and/or recent SAT or ACT results are important.

Potential Candidate for Admission: Applicants in this range may be admitted depending upon the strength of the credentials and the space available. A well-written essay, recommendations, and up-to-date documents such as current grade reports and/or recent SAT or ACT results are critical.

For more information contact:Office of Admissions, Spruce Hall

Colorado State University 1062 Campus Delivery

Fort Collins, Colorado 80523-1062(970) 491-6909

admissions.colostate.edu

Altitude

Typical Profile of Entering Freshmen Fall 2005GPA: 3.2-3.8

ACT Composite: 22-26

SAT Critical Reading/Math Combined Score: 1020-1220

Please note: This is the mid-50th percentile range of entering freshmen in fall 2005, which means that some students were admitted with higher credentials and some with lower.

Application Deadlines:July 1 – Fall SemesterDecember 1 – Spring Semester

The Freshman Admission IndexThe Colorado Commission on Higher Education (CCHE) mandates that all Colorado 4-year public colleges/universities use the Admissions Index as part of their admission process. To see where your credentials place you, match the row for your cumulative GPA on the left axis with the column for your highest ACT Composite or SAT Combined score (Math and Critical Reading only; do not include the writing score) on the top axis.

Examples

PMS 555

PMS 1255

Accent color cannot be used on logo.

1�

Primary Identification Elements

Only the official Colorado State University logo may appear on Primary Identification Elements. No other logos, graphics, or artwork are permitted with the exception of the University seal, which may be used in President’s Office materials, and the Ram’s head mark, which may be used on Athletics, Alumni, and student organizations’ items. Primary identification elements include:

* Business cards* Mailing labels* Letterhead and Stationery* Envelopes* Mail panels on self-mailing publications* Fax forms* Building signage* Vehicle identification

Business Cards

Standard business card size is 3.5" x 2". Standard format is below. Additional information may be printed below the logo or on the back. Text is in Minion. The logo may appear in either black or dark green (PMS 555). Business cards may be purchased at cost from Communications and Creative Services (491-6622).

Client Name – 9 point Minion Black

Client Title – 8 point Minion Bold

Client Department – 9 point Minion Bold

Client Address – 8 point Minion BoldClient AddressClient AddressClient Address

.1882 inch margin

.1882 inch margin

.1882 inch m

argin

.188

2 in

ch m

arg

in

1.25 inch logo width

Client name, Client Title

Client DepartmentClient Address • Client Address

Client Telephone Number • Client FAX NumberClient E-Mail Address

1�

Mailing Labels

Standard size for mailing labels is 5" x 3.5". The text is printed in black ink in Minion typeface. The logo may appear either in black or dark green (Pantone 555). Mailing labels may be purchased from Communications and Creative Services (491-6622).

Letterhead and Stationery

Letterhead may be printed on regular (8.5" x 11"), half-sheet (5.5" x 8.5"), or monarch size (7.25" x 10.5"). All University entities are encouraged to print text in black ink in Minion typeface. The logo may appear in either black or dark green (PMS 555). Letterhead and stationery may be purchased from Communications and Creative Services (491-6622).

Envelopes

Envelopes are available in a wide variety of sizes. Text appears in black ink in Minion typeface. The logo may appear in either black or dark green (PMS 555). Additional information may be added on letterhead and stationery. Envelopes of all sizes may be purchased from Communications and Creative Services (491-6622).

Line 1 - Department:Line 2 - Department:

Line 1 - Address:Line 2 - Address:City, State, Zip:

.1882 inch margin

.188

2 in

ch m

arg

in

1.25 inch logo width

.25 inch

Department Name

Department AddressCity, State, Zip Code

Phone NumberFAX Number

E-mail Address

Department Name


.375 inch top margin

1.125 inch right margin


.375 inch left margin

9 pt. Minion8/9 pt. Minion

9 pt. Minion

8/9 pt. Minion

➞

.25 inch

➞.375 inch

1�

Mail Panels on Self-Mailing Publications

Many publications may be printed with a mailing panel on the back. Text is printed in Minion typeface.

Department Name



.375

inch

left

mar

gin

fold

➞

.25 inch

Fax Cover Sheets

Fax cover sheets must prominently display the University logo no smaller than 2 inches wide to ensure legibility on most fax machines.

Signage

Signage is administered by the University Physical Development Committee. Contact Fred Haberecht at 491-0162.

On the Main Campus, official building signage may only use the official Colorado State University logo, as pictured below.

Common locations for mail panels on self-mailing publications. Contact Communications and Creative Services, 1-6432, for assistance producing self-mailing publications.

1�

Other Items Requiring Identification

Vehicle Identification

When feasible, the official logo should be displayed on the front doors of University vehicles. The logo should appear in a dark green (PMS 555) centered version between 12" and 18" wide. Moldings, radical contours, and side mirrors should be avoided. The name of the University unit may be added below the logo.

Business Reply Mail

Business reply mail permits are used on a variety of items from envelopes to postcards. Each type of item has its own special bar code and ZIP-plus-four code. These codes are available from Mail Services or Communications and Creative Services and must be used on all University business reply mail. Business reply mail envelopes may be purchased from Communications and Creative Services (491-6622).

NO POSTAGENECESSARY

IF MAILEDIN THE

UNITED STATES

BUSINESS REPLY MAILFIRST-CLASS MAIL PERMIT NO.4 FORT COLLINS, CO

Communications and Creative Services6025 Campus DeliveryColorado State UniversityFort Collins, CO 80521-9984

POSTAGE WILL BE PAID BY ADDRESSEE

1�

Internal Department Forms

Forms that are specifically for use within a department do not need to display the official logo. Any form or other document designated for use outside the department must display the logo.

Audio/Visual Media

All television spots, films, videos, slide shows, and software produced by or on behalf of University entities must display the official University logo. Be aware that varying resolution of these media can affect the legibility of small logos. All University entities are encouraged to pretest logo size to ensure readability. The University name may be substituted for the logo to identify all non-visual communications efforts (i.e., radio spots) originating from Colorado State University.

Banners and Displays

All exhibits and displays produced by or on behalf of University entities must prominently display the official University logo.

Advertising

All advertising produced by or on behalf of University entities must prominently display the official University logo. The University name may be substituted for the logo to identify all non-visual communications efforts (e.g., radio spots) originating from Colorado State University.

Employee Uniforms

The official logo must be prominently displayed on uniforms worn by University employees. The Ram's head mark developed specifically for athletics should be a major element on all athletic apparel.

Web Site Requirements, Guidelines, and User Responsibilities

Introduction

The World Wide Web supports the teaching, research, and outreach missions of Colorado State University as an interactive medium for communication, scholarship, and online services. The following guidelines acknowledge the importance of the Web for open communication and scholarly activity, while also recognizing that users have the responsibility to make use of these resources in an efficient, ethical, and legal manner.

Web page content presents an image of the University to the world, and therefore official University pages must undergo the same professional scrutiny and careful preparation given to any other official University publication.

1�

Web Site Requirements – all sites

The following requirements apply to all pages of official University Web sites and Web applications:

• Colorado State University logos approved for official use can be downloaded at http://webdev.colostate.edu

• The official Web version of the University logo will appear at least once on all official University Web pages and should be visible, without scrolling down, in an 800 by 600 pixel window. The logo should serve as a link to the University’s home page (welcome.colostate.edu).

• Official University Web pages will incorporate links to the University’s equal opportunity statement (welcome.colostate.edu/index.asp?url=info_csu-equalop), disclaimer statement (welcome.colostate.edu/index.asp?url=info_csu-disclaimer), and privacy policy (welcome.colostate.edu/index.asp?url=info_csu-privacy_pol).

• To assist users in finding information, all official University Web pages will include a link to the University’s central “Finding Information” resource (search.colostate.edu). The link may read either “Search CSU” or “Finding Information.”

• All official University Web pages must include contact information. The contact may be a specific individual, a generic contact (e.g. College of Business Webmaster), or a link to a page of contacts for the department or unit. Contact information should be specific to the department or unit and should not link to the University’s central “Contact Information” page. The contact(s) must include an e-mail address(s) and/or a telephone number(s). Providing both is encouraged.

• Each official University Web page must include the date it was last updated.

• Written permission will be obtained for use of copyrighted materials, with the clear understanding on the part of the copyright holder that these materials will be used on the Web. This applies to the use of text, logos, photographs, drawings, video clips, sound clips, or other copyrighted materials.

• Directory information of faculty, staff, and students may be included without permission. In compliance with the Family Educational Rights and Privacy Act (FERPA), students have the option of removing themselves from the directory.

• Sites containing eCommerce will be useful, manageable, and secure. In particular, all such sites must be in compliance with University fiscal procedures, while protecting the privacy of online customers. All eCommerce done under the auspices of the University must be pre-approved by Business and Financial Services and Communications and Creative Services.

• All official University Web pages, Web sites, and Web applications for academic departments will include, in a prominent location, a link to the Office of Admissions Web site (admissions.colostate.edu). The link may read “Apply to Colorado State” or “Apply to CSU” or even simply “Admissions.” The goal in this is to ensure that prospective students and others always have a clear pathway to joining our University from all entry pages.

�0

Student Web pages and applications

The following requirements apply to all pages of student Web sites and Web applications maintained on Colorado State University computers, disk storages, networks, or other resources:

• All pages of student Web sites and Web applications maintained on Colorado State University resources must include a link to the student personal Web page disclaimer statement (welcome.colostate.edu/index.asp?url=info_studentpage-disclaimer).

Web Site Guidelines

The following guidelines should be considered when developing official University Web sites and Web applications:

• Official University Web sites are expected to follow the same professional and graphic standards that apply to official publications in any other medium. Communications and Creative Services is responsible for the appearance and consistency of campus Web pages.

• Official University Web sites should primarily make use of the industry-standard technologies, such as those defined by the World Wide Web Consortium (W3C) and use the technologies according to specification.

• All pages of official CSU University Web sites should conform to the CSU Web Accessibility Standards (see http://accessibility.colostate.edu/)

• To enhance Web site functionality with search engines and to promote University identification, official University Web pages should include a meaningful, unique <title> tag that includes the text “Colorado State University.” Example: “College of Business at Colorado State University” or “Colorado State University - College of Business.” Official University Web pages should also include accurate <meta> description and <meta> keyword tags.

• Links to commercial sites are strongly discouraged, with the exception of resources licensed by the University and links to various search engines that include advertising.

• Materials should be carefully checked for proper grammar and spelling.

• Materials should be updated and maintained in a timely manner.

• Materials should be developed with proper regard for the generally observed principles of electronic etiquette (“netiquette”). For more information, visit http://www.albion.com/netiquette/.

communicate · 2016-01-26 · communicate Toolbox communicate (k - myu-n - kat ) 1. act of...

Documents

Transcript of communicate · 2016-01-26 · communicate Toolbox communicate (k - myu-n - kat ) 1. act of...