20150715 11.00 Statistics can be sexy! How to obtain the necessary information and how to make...

Statistics can be sexy!

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

• How to obtain the necessary information and how to make important audiences pay attention to your data

Challenge


Words that frighten youth today


ICCA mentioned in online press


Challenge of collecting

0

2000

4000

6000

8000

10000

12000

14000

2005 2006 2007 2008 2009 2010 2011 2012 2013

5283 5838

6681 7475

8294 9120

10070 11150

11685

2542

2727

2590

2674 2130

1940 1182

185

198

361

302 607

662 802 1067

Growth of nr. of Events in Statistical year Report

Growth >2012 report

Growth up to 2012 report

Snapshot per year


Apples & Pears


• If you think this type of data is boring or only relevant to accountants, think again! Learn how Amsterdam Marketing mobilized its members to share their statistics and how they are using this information to educate, motivate and change the behavior of their stake holders

Best practice

UFI Statistics


The exhibition industry

• A global industry

32.6 million of sqm of indoor space in

2011 (update in 2016)

The market (space):

1. USA 21%

2. China 15%

3. Germany 10%

4. Italy 7%

5. France 6%

6. Spain 5%

Global Estimates on Exhibitions

Approximately 31 000 exhibitions per year

Corresponding to 124 million sqm of total space rented

And where 4.4 million exhibiting companies

Welcomed 260 million visitors

www.ufi.org

Contact Us

Headquarters:

17, rue Louise Michel

F-92300 Levallois-Perret

France

Tel: (33) 1 46 39 75 00

Fax: (33) 1 46 39 75 01

E-mail: [email protected]

Asia/Pacific Office:

Suite 4114, Hong Kong

Plaza

188 Connaught Roast West

Hong Kong, China

Tel: (852) 2525 6129

Fax: (852) 2525 6171


Middle East/Africa Office:

Expo Centre Sharjah, UAE

Tel/Fax: (971) 6 599 1352


Statistics can be sexy!

20150715 11.00 Statistics can be sexy! How to obtain the necessary information and how to make...

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