20150714 11.45 Update on ICCA's Big Data - moving forward

Update on ICCA’s Big Data – moving forward

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

• See how the Big Data tool evolved since last year, and how you can use it to your own advantage

Session overview


• Utilizing the vast databases of Google Scholar and Microsoft Academic Search, ICCA members can identify leading academic contacts in specified cities and regions, related to a specific meeting in the ICCA Association Database or a specific meeting subject.

How


• Involving local association representatives is crucial for preparing a successful bid to host the next edition of an association's international meeting.

Why


• 19,500 regular occurring meetings

• 11,750 international associations

• 209,500 individual meetings

• 2,925 international associations with local reps (25%) as per 1 July 2015

How many?


Local reps, 1st starting point


Track Leads


Lead Analytics


Big Data version III

Update on ICCA’s Big Data – moving forward

20150714 11.45 Update on ICCA's Big Data - moving forward

Education

Transcript of 20150714 11.45 Update on ICCA's Big Data - moving forward