2015 transitioning into a mobile world mpi
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Transcript of 2015 transitioning into a mobile world mpi
Meeting
Planners
Transitioning Into
A Mobile World
Tips, Tactics, &
Best Practices The
Digital Age.
BECAUSE WE ARE “SOCIAL CREATURES.”
We are driven by Wants, Needs & Desires
Because It makes you FEEL Something.
It has a LOOOOOONG Shelf Life!
Its Delivery is Instantaneous!
Its Reach is Infinite.
Its Gone MOBILE!
Living A Social Life
Millennials are the largest generation in American history at, 80 million strong and they possess
.
Millennials are very much about keeping up with the Joneses, but not by collecting things and products like their Boomer parents.
But by collecting photos, friends and experiences.
- Source “The Hipmunk Blog”
Know Thy Customer
Branson Arrivals 2014 YTD - Over - 2013 YTD
“Your observation panned out in Branson too. We ask day of arrival on our Branson visitor survey, and sure enough, this year…”
• Sun-Tuesday arrivals represent 31.0% of all visitors, up 30% from last year.
• Wed-Thursday at 24% is down by 2%
• Friday- Saturday arrivals account for 45% of
all visits, down 13% from last year.
Seek Confirmation
Adults over age 35 still prefer cars for interacting
with friends and family and providing an escape
from a hectic day, Millennials love smartphones
even more for those purposes.
Millennials & Cars
“Expect consumers to love
their cars even more when
the cars seamlessly
connect to their iPhones
and Galaxy’s, in time, cars
may just be giant mobile
docking stations with
wheels.
79 % of Millennials would enjoy a “themed” seasonal flight with snacks, drinks, and seasonal movies.
45 % of Millennials want to connect socially with other passengers via electronic chat, games, or social networks
Millennials are last-minute bookers: 47 % book their vacation travel at least 6 months in advance.
Millennial Travel Habits-1
At least 40 % of surveyed individuals would likely use mobile car-sharing services if they were offered in their communities.
Generation Y is the most educated generation in history, according to Pew, with a higher percentage attending college than ever before.
Millennials are willing to sacrifice a great deal in pursuit of education, and 78 % said they want to learn something new when they travel.
Millennial Travel Habits-2
Source Huffington Post
Charles Schwab Boosts Acquisition With Online Ratings & Reviews
A Focus On Transparency And Customer Acquisition Drives Early Success
Executive Summary In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly positive reviews.
Ratings Matter
Consumer reviews are significantly more trusted - nearly 12 times more - than descriptions that come from manufacturers. (eMarketer, February 2010)
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category. (comScore/Kelsey, October 2007)
Get Visitors to Testify
12/25/12 – Christmas Day
There were 17.4 million iOS and Android devices activated on Christmas Day this year. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!)
Record Activations
2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010.
Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry.
Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.
Country or region
Number of mobile phones
Population % of population Last updated
United States 327,577,529 310,866,000[8] 103.9 % June 2012[9]
That is an increase of 1,122% in 5 years!
Travelers Mobile Usage
A responsive
design, scales
media up or down
proportionally,
depending on the
device selected
and used by
consumer.
Responsive = Relevant
Check List To Be Relevant
1. Planners will Become Pathfinders
2. Millennials are Changing the World
3. Inspire (Relevant)Comments & Ratings
4. SEO - Listen To The Consumer
5. The PC’s Days Are Numbered
6. Mobile Responsive Relevance
7. Be Analytical – Measure Twice Cut Once
Today’s Takeaway
THANK YOU
THE END
To obtain a copy of this presentation, or contact Rich Benjamin for
additional Public Speaking or Marketing / Consultation Services
Call (865) 242-1700
E-Mail [email protected]
Website www.therichestweb.com