2015 Standard Media Kit - Sing Tao Dailynews.singtao.ca/vancouver/rates.pdf2015 Standard Media Kit....

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Main Office: 8508 Ash Street, Vancouver, BC Canada V6P 3M2 Tel: 604.321.1111 Fax: 604.321.3343 Chinatown Office: 128 Keefer Street, Vancouver, BC Canada V6A 1X4 Tel: 604.688.5688 Fax: 604.662.8663 2015 Standard Media Kit

Transcript of 2015 Standard Media Kit - Sing Tao Dailynews.singtao.ca/vancouver/rates.pdf2015 Standard Media Kit....

Page 1: 2015 Standard Media Kit - Sing Tao Dailynews.singtao.ca/vancouver/rates.pdf2015 Standard Media Kit. Sing Tao Canada Company Profile Sing Tao Canada is a partnership between two major

Main Office:8508 Ash Street, Vancouver, BCCanada V6P 3M2Tel: 604.321.1111Fax: 604.321.3343

Chinatown Office:128 Keefer Street, Vancouver, BCCanada V6A 1X4Tel: 604.688.5688Fax: 604.662.8663

2015StandardMedia Kit

Page 2: 2015 Standard Media Kit - Sing Tao Dailynews.singtao.ca/vancouver/rates.pdf2015 Standard Media Kit. Sing Tao Canada Company Profile Sing Tao Canada is a partnership between two major

Sing Tao Canada Company Profile● Sing Tao Canada is a partnership between two major media

companies: Torstar Group and Sing Tao News Corporation in

Hong Kong.

● Sing Tao Daily is published every day in Toronto, Vancouver

and Calgary and is part of the Sing Tao overseas publication

network which includes the east and west coast of USA,

Europe and Australia.

● News resources provided by Sing Tao News Centre in Hong

Kong and New York as well as from Toronto Star.

● Sing Tao Daily is the #1 newspaper amongst Chinese-speaking

Canadians in Metro Vancouver since 1983.

● Sing Tao Daily leads the way in editorial quality and in-depth

reporting. BC Edition was awarded:

♦ “Best Reporting – Chinese Language” by the prestigious

Jack Webster Awards in 2006, 2008 and 2014; and

♦ “Best News Photography – Olympic Feature” by News

Photographers Association of Canada in June 2011.

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Page 3: 2015 Standard Media Kit - Sing Tao Dailynews.singtao.ca/vancouver/rates.pdf2015 Standard Media Kit. Sing Tao Canada Company Profile Sing Tao Canada is a partnership between two major

■ Sing Tao DailyThe most read Chinese newspaper in Vancouver

■ Weekly magazines (Free Insert)

Sing Tao Weekly(every Saturday)

Local stories, lifestyle andentertainment magazine

Star Magazine(every Sunday)

Contents extracted fromthe popular East Week Magazine

in Hong Kong.

Parents Gourmet(every Wednesday)

For the needs of parents,easy cooking receipes

and nutritions.

Property Guide(every Thursday)

Comprehensive real estatePublication.

Sing Tao Daily publishes an average of 100 pages per day, 365 days

a year. A leader in coverage of both local and international news, Sing Tao

provides readers with up-to-the minute news from around the world through

its worldwide news network. Sing Tao Daily has received the prestigious

Jack Webster Award for its excellent coverages.

Sing Tao Multimedia PlatformYour #1 Choice in Reachingthe Chinese Community

Our five daily sections incorporate the following:

● Section A – Regional and national news.

● Section B – Hong Kong and China news.

● Section C – Financial news.

● Section D – Entertainment news.

● Section E – Daily features.

7619_MK_FA12_CA_SING_TAO_BEAUTY_MAGAZINE TRIM: 245mm(w) X 320mm(h)

IMPORTANT: 10mm of white border is added by publication (not shown in document) document’s white border is set at 2.7mm addition of two = 12.7mm or .5" white border

6719_MK_FA12_CA_SING_TAO_BEAUTY_MAGAZINE.indd 1

8/20/12 5:15 PM

client brinkhaus title little secret publicatio

n sing tao vancouversize 27.5 cm x 35.5 cm colour 4c foundryco

mmunications.ca

where it all comes together4346 W 10th Ave Vancouver, BC 604.228.1214

www.facebook.com/endaBstore現在可在 enda b 內賺取 aeroplan 飛行里數

DKNY PUREDKNY JEANS360 Sweater

7 For All Mankind81 HoursBandolera

BraxClaesonCodello

Doma LeatherElla MossEileen Fisher

Eile TahariEmu AustraliaEva & Claudi

Javier SimorraJ BrandJames Perse

Judith & CharlesLineMajestic

Michael KorsNationsSplendid

Pennyblack (by Max Mara, exclusive to Enda B)VinceWhite & Warren

■ Annual supplements (Free Insert)

Bridal MagazinePublished in March

Hot Spot MagazinePublished in June

New Home GuidePublished in May & October

Beauty & LifestyleMagazine

Published in October

New Car GuidePublished in November

Christmas MagazinePublished in December

■ Canadian City Post & City Style

A full colour weekly free magazine published every Friday and every other Saturday in Simplified Chinese characters, provides readers from Mainland China information on education, immigration, real estates, investment, luxury lifestyle & shopping.

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■ EliteGen

Leading trendsetting and intellectual lifestylemagazine in Canada

EliteGen is characterized bya sense of inspiration and ingenuity that attractsreaders’ attention. Our magazine appeals to a segment of young, affluent and well-educated professionals with comprehensive mindsand high spending powers. The magazine covers fascinating topicsincluding culture, style and design, trends, fashion and travel fromaround the world.

■ Etel Chinese Business Directory

Provides one stop business directory solutions in print, online (singtaoetel.ca) and mobile format (ccue.ca/tel).

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■ Online Products

BigcityperksMonthly deals distributed through flyers and e-Newsletter.

Chic BoutiqueOnline retailer featuring the best hair products.

CCUE.caA comprehensive Chinese website and phone app that provides information relating to everyday living such as buy and sell, dining, fashion, travel and a popular forum.

SingTao.caThe online version of Sing Tao, provides the most up-to-date news.

DuShi.caThe online version of Canadian City Post, provides information on immigration information, chat room, blog, forum in addition to news.

.com

優 惠 寶

Page 5: 2015 Standard Media Kit - Sing Tao Dailynews.singtao.ca/vancouver/rates.pdf2015 Standard Media Kit. Sing Tao Canada Company Profile Sing Tao Canada is a partnership between two major

■ Sing Tao Daily

■ Ming Pao Daily

■ World Journal

New Immigrant’s Choice■ Tenure in Canada

Tenure 0 to 5 years 6 to 10 yearsSing Tao Daily 73% 38%

Ming Pao Daily 16% 31%

World Journal 11% 31%

Most Often Read Chinese Daily Newspaper

51%

24%

25%

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Chinese speaking 18+ living in GVA who read Sing Tao in the past week (n=545). Source: Sing Tao Media Study 2013 conducted by Environics Research Group.

Sing Tao DemographicsMale Female51% 49%

Place of OriginMainland China 52%

Hong Kong 40%

Taiwan 5%

Others 3%

Age18-34 25%

35-49 17%

50-64 38%

64+ 20%