TABLE OF CONTENTS

Event Location and Schedule 2 Event Description, Social Media and Branding Guidelines 3 Attendee Profile, Sponsors/Endorsers/Media Partners, Design & Construction Week 4 Exhibitor List, Mobile App 4

Hotel and Travel Information, Shuttle Service 5 Speaker Agreement, Registration, Badges, Guests 5 Speaker Ready Room, Meeting Room Set-up, Audio/Visual Equipment 6 Audio Recording, Demonstrations, Shipments 7 Arrival Time, Introductions, Room Monitors, Evaluations 8 Session Content, Slide Template, Handouts 9 Presentation Tips 10 Promotional Opportunities 10-11

CONTACT INFORMATION: Jennifer Hughes, Conference Manager

E-mail: jhughes@hanleywood.com Phone: 972.536.6320

Cell: 817-403-0950 (for onsite assistance – January 19-23, 2015)

SPEAKER KIT

LOCATION Mandalay Bay Convention Center

(All activities are located in the South Convention Center) 3950 S. Las Vegas Blvd., Las Vegas, NV 89119

P: 877-632-7900

SCHEDULE

EDUCATION | January 20-23, 2015 EXHIBITS | January 21-23, 2015

Please note that the day pattern has changed for 2015. The show floor is open Wednesday – Friday!

Tuesday, January 20, 2015

Registration 7:30 a.m. – 5:00 p.m. Speaker Ready Room Open (3rd Floor, Banyan F) 8:00 a.m. – 5:00 p.m. Exhibit Hall Exhibitor Set-Up Only Education Program (3rd Floor, South Seas and Banyan Rooms) 8:45 a.m. – 5:00 p.m.

Wednesday, January 21, 2015 Registration 7:00 a.m. – 5:00 p.m. Speaker Ready Room Open (3rd Floor, Banyan F) 7:00 a.m. – 5:15 p.m. Exhibit Hall Open 9:00 a.m. – 5:00 p.m. Education Program (3rd Floor, South Seas and Banyan rooms) 8:00 a.m. – 9:30 a.m. 12:00 p.m. – 1:00 p.m. 3:45 p.m. – 5:15 p.m.

Thursday, January 22, 2015 Registration 7:00 a.m. – 5:00 p.m. Speaker Ready Room Open (3rd Floor, Banyan F) 7:00 a.m. – 5:15 p.m. Exhibit Hall Open 9:00 a.m. – 5:00 p.m. Education Program (3rd Floor, South Seas and Banyan A-D rooms) 8:00 a.m. – 9:30 a.m. 12:00 p.m. – 1:00 p.m. 3:45 p.m. – 5:15 p.m.

Friday, January 23, 2015 Registration 8:00 a.m. – 3:00 p.m. Speaker Ready Room CLOSED Exhibit Hall and On-Floor Education/Demonstrations 9:00 a.m. – 3:00 p.m. For the full schedule of programs, click here.

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DESCRIPTION AND BRANDING GUIDELINES Official Event Description: The International Surface Event (TISE) is the largest North American event serving the floorcovering, stone & tile industries. Held annually in Las Vegas and Miami Beach, TISE brings together buyers and sellers from all over the world to see the latest floorcovering, stone and tile products, tools, services and technologies. SEE IT AT TISE FIRST. Official Event Listing: The International Surface Event (TISE) January 21-23, 2015 (Education January 20-23) Mandalay Bay Convention Center, Las Vegas www.TISEwest.com Social Media:

• Blog: www.TISEblog.com • Facebook: facebook.com/TISEofficial • Twitter: @TISEwest; #TISE2015

Branding Guidelines: The International Surface Event (TISE) Pronunciation: T – ICE (like Ice with a T in front of it)

• Used when referring to all three shows in Las Vegas (SURFACES | StonExpo/Marmomacc Americas | TileExpo).

• The International Surface Event can be used alone or with SURFACES | StonExpo/Marmomacc Americas |TileExpo.

• Always use the official show name first, The International Surface Event, before referring to the acronym of TISE

SURFACES | StonExpo/Marmomacc Americas |TileExpo

• Can be used with or without The International Surface Event but never partially where one show is left out.

• A pipe (|) must be used to separate the three show names, followed by a forward slash (/) separating “StonExpo/Marmomacc Americas.”

• This is used when referring to all three shows in Las Vegas combined. The International Surface Event may also be used for this purpose.

SURFACES

• SURFACES is used when referring only to the flooring show in Las Vegas. • SURFACES must be written in all caps.

StonExpo/Marmomacc Americas

• StonExpo/Marmomacc Americas is used when referring only to the stone show in Las Vegas. • “StonExpo” should never be used alone. “/Marmomacc Americas” must always follow. • “S” and “E” in StonExpo are always capitalized. “M” and “A” in Marmomacc Americas are always

capitalized. TileExpo

• TileExpo is used when referring only to the tile show in Las Vegas. • The “T” and second “E” must be capitalized in TileExpo.

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ATTENDEE PROFILE Demographics:

• Retailer/Dealer: 32% • Distributor/Importer: 17% • Fabricator/Installer: 11% • General Contractor/Home Builder: 6% • Commercial Contractor: 5% • Architect/Design Firms: 5% • Tile Contractor: 2% • Restoration/Care/Maintenance: 2% • Quarrier: .5%

SPONSORS, ENDORSERS & MEDIA PARTNERS View our full list here.

DESIGN & CONSTRUCTION WEEK The 2nd annual Design & Construction Week™ (DCW) is being held January 18-23, 2015. DCW founding partners, the National Association of Home Builders and the National Kitchen and Bath Association will again co-locate the International Builders' Show (IBS) and the Kitchen & Bath Industry Show (KBIS). Joining IBS and KBIS, are three additional events: the International Window Coverings Expo (IWCE), the International Surface Event (TISE) and Las Vegas Market. Show Dates:

• International Builders' Show: January 20-22, Las Vegas Convention Center • Kitchen & Bath Industry Show: January 20-22, Las Vegas Convention Center • International Window Coverings Expo: January 20-22, Las Vegas Convention Center • TISE: Exhibits: January 21-23; Education: January 20-23, Mandalay Bay Convention Center • Las Vegas Market: January 18-22, World Market Center Las Vegas

TISE is offering special DCW registration options that include exhibit hall access to all DCW events. Click here for more details.

EXHIBITOR LIST: View our full list here.

MOBILE APP:

To download the free TISE Mobile app, search ‘Surface Event’ in the app store.

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HOTEL AND TRAVEL INFORMATION: View up-to-date information on hotels, air travel and rental car discount codes here.

SHUTTLE SERVICE • A complimentary shuttle system will be available to transport you to and from the Mandalay Bay

Convention Center and the following hotels: Cosmopolitan, Excalibur, MGM Grand, New York New York, Tropicana/A Doubletree by Hilton

SHUTTLE SCHEDULE: Tues, January 20: 7:30 am – 6:00 pm Wed, January 21 & Thurs, January 22: 7:30-10:30am & 3:00-6:00pm Fri, January 23: 7:30-10:30am & 1:30-3:30pm

• Design and Construction Week (DCW) transportation between the Mandalay Bay Convention Center, Las Vegas Convention Center, and World Market Center will also be provided. Look for signage onsite for details.

SPEAKER AGREEMENT: Hanley Wood Exhibitions, owner of TISE, requires a signed speaker agreement from all speakers. If you do not receive your agreement by October 15th, please notify jhughes@hanleywood.com.

REGISTRATION & BADGES: • Speaker Badge: We will register you for a complimentary Exhibits with Education (EE) speaker badge.

If you have any special requests (a specific way you want your name or company name listed on your badge, etc.), notify jhughes@hanleywood.com by December 30th.

• Speaker Ribbon: To obtain a speaker ribbon for your badge, you must visit the SRR, as the ribbons will not be available in the Main Registration Area.

• Education Sessions: If you wish to register for sessions, simply e-mail the code and title of each session to jhughes@hanleywood.com by December 30th. View the full list of sessions here.

• Exhibitor Badges: If you are an exhibitor, you must also register for an Exhibitor Badge via our online Exhibitor Registration system.

• Where to pick up your badge: Please pick up your badge in the Speaker Ready Room (SRR) during the dates/times listed on the following page. Please note that you may also have your badge printed in registration (but registration will not have Speaker Ribbons available).

Main Registration Area (Bayside D – Level 1) o Tuesday, January 20: 8:00 am – 5:00 pm o Wednesday, January 21 & Thursday, January 22: 7:00 am – 5:00 pm o Friday, January 23: 7:30 am – 3:00 pm

Access to Education Sessions:

• Speakers will be provided with a complimentary Exhibits with Education (EE) badge, so you may attend any of the regular education sessions listed here.

• Attendees and exhibitors are required to purchase the education package or access to the individual session in order to attend. Please be sure that anyone you invite to attend your session is aware that they must register for Education in order to attend. Pricing is available on our website here.

Guest Passes:

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A limited number of complimentary passes to your session may be available, if requested in advance. Contact jhughes@hanleywood.com at least two weeks prior to the event, as guest passes are not processed onsite.

SPEAKER READY ROOM (SRR) • Upon arrival at the Convention Center, please check-in at the SRR to notify show management of

your arrival and pick-up your speaker badge. If the SRR is not convenient for you, you may have your badge printed in registration as well.

• The SRR can also serve as a break area and a storage area for your personal belongings. Limited complimentary snacks, beverages and Wi-Fi will be available.

• Location: 3rd Floor, Room: Banyan F Speaker Ready Room Hours:

o Tuesday, January 20: 8:00 a.m. – 5:00 p.m. o Wednesday, January 21 & Thursday, January 22: 7:00 a.m. – 5:15 p.m. o Friday, January 23: CLOSED

Meeting Room Set-Up, Audio/Visual Equipment & Audio Recording Meeting Room Availability, Set-up and Security

• Meeting rooms will be set based upon registration numbers for the largest session being held in that room. Rooms are not re-set for each session.

• It is not advisable to leave your laptop or personal belongings unattended in the meeting room. You may secure these items in the Speaker Ready Room (Banyan F).

Audio/Visual Equipment The following standard equipment will be provided for your session:

• Podium o All laptops will be placed on the podium. Wiring is required to connect your laptop to the

projector, so you must notify us at least 2 weeks prior to the event if you want your laptop placed at another location.

• Head table with chairs • LCD projector with Stand - Front projection • Screen - approx. 7.5’ x 10’ • Remote Control - Can be used as a Wireless Mouse and/or Presentation Pointer • One Wireless lavaliere/lapel microphone • Wired Table Microphones (for panel sessions only) • Speakers and mixer - as needed for the best sound quality • Freeman AV Technicians will be available to assist you beginning 30-minutes prior to and during your

session(s).

Please note: We do not provide laptops. Speaker is responsible for providing his/her own laptop or other electronic device to project presentation/visuals on to the screen in the room. Be sure to bring a backup of your presentation loaded on a jump drive as well. To request additional equipment/special arrangements, contact jhughes@hanleywood.com by 11/3/14.

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Audio Recording

• We have partnered with Fleetwood Media to manage the audio/slide capture for the sessions, which will be offered for sale to attendees.

• Video Capture: Fleetwood will capture a mirror image of anything sent to the in-room projector, e.g. ppt slides, video clips, web/software demos, etc.

• Copyright: To protect yourself from copyright infringement laws, please ensure all references/ sources are appropriately credited on your slides.

• You can choose not to have your presentation distributed with the audio recording or submit an edited version of your presentation. Contact jhughes@hanleywood.com by 11/3/14 to make the request.

• Security: Your data will be distributed as a password-protected Adobe PDF file that cannot be copied or edited, not a PowerPoint file. Your images and data will be secure.

• Complimentary Access: Each speaker will receive complimentary online access to his/her recorded session(s).

• Tips to provide the best recording possible: o Use the microphone at all times. When taking questions from the audience, repeat

questions into the microphone before answering. o Laptops should be configured at 1024x768 resolution. o Power settings should be set to never turn off monitors, go to sleep, or display a screen

saver.

Demonstrations Demonstrations: If you wish to present a live demonstration during your session, please keep the following in mind:

• We do not have a storage room in the Education Area, so you must transport materials/tools needed for the demonstration to the meeting room after the previous session ends (and remove the items before the next session begins).

• It is best to conduct small demonstrations where you can hand carry materials/supplies from your booth to the meeting room.

• If you are unable to hand carry the materials, please arrange to have Freeman transport the materials for you. Visit the Exhibitor Service Manual (ESM) for additional details. You will be responsible for the cost.

• We have hired a camera operator to project demonstrations onto the screen in one of the meeting rooms. If you plan to present a demonstration, let me know by 11/3/14, so that I can assign your session to the appropriate room (if available).

Shipments: • Small boxes are difficult to track in a large convention center like MBCC, so we strongly suggest that

you not ship any such boxes to the venue. • If you have materials that are necessary for your education session, please ship them to your hotel

room or booth (if applicable) and hand carry them to the meeting room. If this is not possible, contact jhughes@hanleywood.com in advance to make other arrangements.

• Please note that materials that will be distributed to attendees must be approved in advance by jhughes@hanleywood.com, per AIA accreditation guidelines.

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Speaker Arrival, Introductions & Room Monitors Arrival Time:

• Arrive at your assigned meeting room 30 minutes prior to the start of your session so that the technician has adequate time to help you set up your laptop and microphone and check the sound.

Introductions

• Most of our speakers prefer to introduce themselves to the audience prior to their session. • If you would like someone from our Education Advisory Council or staff to introduce you, please

notify jhughes@hanleywood.com by 12/1/14. Room Monitors

• Show Management will assign a room monitor to your session. Their role is to provide assistance to you and the participants, including monitoring the door, collecting evaluations, and locating assistance for you, including A/V or Show Management.

Session Evaluations: • Attendees will be asked to evaluate the sessions and speakers in the following areas:

o Session content matched published description and learning objectives. – 5-point scale (Note to Speaker: To view your published description and objectives, click here.

o Session content was valuable; I can apply what I learned professionally/personally. – 5-point scale

o Speaker(s) was knowledgeable and engaging. 5-point scale o I would attend session(s) conducted by these presenter(s) at future TISE events.

(Yes/Uncertain/No) o This session met my expectations – 5-point scale o Session level was appropriate for my understanding. (No, too elementary/Yes, it was about

right/No, it was too advanced) o Comments about the Speaker(s) - open-ended response o Comments about the Session - open-ended response

• New this year, attendees can complete the evaluation via the mobile app. (Paper evaluation forms will also be available for those who do not have access to the app).

• Please remind attendees to complete the evaluations, as this information is very important as we plan for future programs.

• You will receive the compiled results of your evaluations approximately 12 weeks after the show.

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Slide Template, Session Content & Handouts: Session Content: Because all sessions are accredited for Continuing Education Units with AIA, IDCEC and /or NKBA, all

program content must be educational in nature. The platform may not be used as a place for promotion of a speaker’s product, service or monetary self-interest.

No corporate logos, company names, self-promotion or product endorsements are allowed, however per AIA guidelines, you may include your contact information (e-mail address, company name, booth #, logo and website) on the last slide in your presentation.

• Per AIA guidelines, speakers must not give specific product endorsements in their presentations. • It is very important that your content matches the published description and learning objectives

(which can be found here) because you will be evaluated on this by the participants. If you need to revise the description or objectives, please notify jhughes@hanleywood.com.

Slide Template:

• Required slides: Because all sessions are accredited for continuing education units with NKBA, AIA, and/or IDCEC, there are required slides that must be included in your presentation. Visit the Speaker Resources Page to download the template. Accreditation will be finalized by December 1st, so please confirm NKBA and IDCEC accreditation with jhughes@hanleywood.com at that time so you can update the appropriate slides in your presentation.

• Slide Design/Layout: You are not required to use the slide template design theme. Feel free to be creative with your font choice, size, colors and slide layout.

Handouts:

• Handouts are required for each session, as they are a vital component of the learning experience, providing “touch points” to help attendees solidify and recall the content and experience.

• Consider providing fill-in-the-blank handouts vs. complete PowerPoints so participants must write down takeaways. Studies indicate that we remember when we write or type.

• Online Access: Because of our commitment to being environmentally friendly, handouts will be available to attendees via our website and/or mobile app only. Handouts will not be distributed onsite.

• Security: We will convert all presentations to PDF format prior to posting them online. • Please do not submit PDF files, as we need to be able to make edits to the handout, such as adding

page #’s or deleting images if the file is too large.) • Meeting rooms are not equipped with Wi-Fi, so handouts will be made available to registrants to

download in advance of the event, on January 6th. Please submit your handouts by the due date listed below, to allow us adequate time to format and upload the handouts.

• Due Dates: o December 15th: Handouts are due for all 60-minute sessions o December 22nd: Handouts are due for all 90-minute seminars

• How to Submit: o Simply submit your PowerPoint presentation or other file through our FTP Site, via e-mail (for

small files) or via a file sharing source like DropBox. FTP Site: https://ftp.hanleywood.com/ (For best results, use Firefox or Google

Chrome.) • Username: surfaces; Password: p$2]-;}*627J (just copy and paste the

password into the password box)

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PRESENTATION TIPS: • Reduce the amount of text on slides and use big bold pictures instead; we remember images better

than words. • Limit ideas to one per slide • Less is more – use fewer slides with key points • The Six Foot Rule – Walk 6 feet from your laptop, can you read what is on your monitor? If not, it is

too small for attendees in a session room. 40 point font seems to be the preferred size for audiences, try to avoid any font smaller than 24 point.

• Video – Don’t assume because it worked at home it will work onsite – always have a back-up copy of the video file available in case the embedded file doesn’t load.

Brain-Based Learning: • Adult education experts agree that adults like small group discussions and a variety of interaction

with the instructor and other participants. Include more audience participatory education. • Our attention span is approximately 10 minutes. Adults get bored and will multi-task when

participation isn’t interesting or required. Idea to increase attendee engagement: o If we give participants interesting questions to ponder, their curiosity is peaked and the brain

goes to work. Insert questions into your presentation. Pick a stopping point in the presentation and pose a question to the participants.

For more information on brain-based learning and tips to improve your presentation, view the Speaker Resources Page.

SPEAKER PROMOTIONAL OPPORTUNITIES TISE has several opportunities available for you to promote your presence as a Speaker:

• Speaker Banner: Post the banner in your e-mails, on your website, on social media sites, blogs, etc. Visit the Speaker Resources Page to Download the Speaker Banner.

• Press Release: Notify the press about your participation at TISE 2015. Visit the Speaker Resources Page to download the Press Release Template. Please submit your completed press release to jhughes@hanleywood.com for approval. We will then provide you with our current press list so you can distribute the release.

• Blog: The blog is designed to engage our readers with commentary on a broad range of subjects of interest to members of the flooring, natural stone and tile industries. Submit a blog entry on the subject that you will be presenting at TISE for possible publication in the Blog. Entries of 250-300 words are best. Entries that promote a product, service or company will not be accepted. www.TISEblog.com

• Facebook: Post status updates on your Facebook page promoting your participation and tag The International Surface Event (facebook.com/TISEofficial). Also, make sure to like us on Facebook and engage with our followers.

• Twitter: Follow @TISEwest and tweet about your presence using #TISE2015. Here are some examples, but feel free to be creative:

o Don’t miss my session on Using Social Media to Increase Profits at #TISE2015 on January 21 in Las Vegas. Visit www.TISEWest.com for details.

o Guess where I’ll be next week? #TISE2015 - I'll be discussing Using Social Media to Increase Profits! Register now: http://ow.ly/yp3js (use http://tiny.cc/ to create a shortened registration link)

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• Video: Create a 1-2 minute video clip outlining the basics of what your session will cover as well as the benefits of attending. A simple web-cam, smartphone or digital camera video should be sufficient for recording the video. We will upload it to our YouTube Channel for you. Please note that show management will make the final decision regarding the publication of all videos. Tips for creating great videos:

o Keep it short. The best videos are under two minutes. o Be sure you have adequate lighting. o Do not read from a script. Speak in a conversational tone and let your personality shine

through. o Minimize background noise. o Keep the camera steady. o Record multiple takes until you get it right.

• Webinar/Pre-event Teaser: Create a 15-20 minute pre-recorded webinar based on your session content (a sort of mini-session) for posting on www.TISEwest.com. We will give you access to our WebEx account to record the webinar.

• Bookstore: Submit books you have authored to be sold in the on-site bookstore. To suggest a book, please complete the Bookstore Recommendation Form found on the Speaker Resources Page by 10/28/13.

• Session URL: Create and publicize a URL to your session. You can find the URL here. Create a short URL through one of the various free applications such as http://tiny.cc/

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