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WHY WE CARE ABOUT SOCIAL

MEDIA

~1B access

internet via mobi le

LinkedIn Twit ter

Facebook

92% B2B wi l l watch onl ine video

30% watch webinars

75% of B2B buyers and 84%

of C-Level /VP Execs use

social media to inform a purchase

93% of shoppers’ buying decisions are inf luenced by social media

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#SMMW15

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TRE N DS IN 2015 | #S MMW15

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HERE’S WHY:

300 hrs of video is uploaded every 1 minute

Half of YouTube views are on mobile devices

2nd most popular search engines on the web – second to Google

SEO + SEM Benefits

92% of B2B customers watch online video and 43% watch online video when researching products and services for their business

Y O U T U B E I S P O W E R F U L

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GREAT YOUTUBE EXAMPLE

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INSTANT VIEO STREAMING

Both are live streaming apps linked to Twitter -- allow users to broadcast and watch video live from around the world proving and essence of the ‘Real Me’ for brands.

Both allow users engage during the steam -- comment on the stream and indicate a ‘Like or ‘heart’

Both come with their own challenges – copyright infringements, no-do overs, etc.

PERISCOPE

MEERKAT

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MEERKAT

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PERISCOPE

O P P O R T U N I T I E S

EVENTS, EXPOS + EVENTS

SOLUTIONS DEMONSTRATIONS

EXECUTIVE INTERVIEWS

INFLUENCER OUTREACH

C O N S

COMPLIANCE

KEY AUDIENCE RELEVANCY

NO DO-OVERS

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INSTANT VIEO STREAMING & B2B

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NATIVE VIDEO WORKS

HERE’S WHY:

Priority for Facebook -- 360% increase in newsfeed

Increase audience retention

Some social channels require native video content only – do not need to link to YouTube

D E AT H O F Y O U T U B E ?

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LINKEDIN

LinkedIn’s Triple Focus:Identity + Network + Knowledge

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3

52

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SLIDESHARE GROUPS

PUBLISHING POSTS

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SLIDESHARE

HERE’S WHY:

Deemed the ‘YouTube Channel for B2B’

Owned by LinkedIn – so intuitive integration

60M visits a month

SEO/SEM Opportunities

Opportunity to link back to your own website with built-in click-throughs

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GREAT SLIDESHARE EXAMPLE

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GREAT SLIDESHARE EXAMPLE

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LINKEDIN GROUPS

HERE’S WHY:

Lots of Groups are not good but feature to be overhauled March-July timeframe:• Mobile• Group management tools• LinkedIn to promote well-run groups • Going Away: Branding Control and Open

Groups• Right now organic but suspect will become

pay to play similar to Page and Showpage

Weekly email option

Can view group members

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GREAT LINKEDIN GROUP EXAMPLE(S)

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LINKEDIN PUBLISHING

HERE’S WHY:

Open to the general public

Designed for long-form content

Increased visibility

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WHAT WAS MISSING?

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Social Media Marketing WorldTrends for 2015

VideoLinkedInWhat Was MissingEvents – SMMW15 Event

A G E N D A