2015 Social Media Trends and Predictions
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Transcript of 2015 Social Media Trends and Predictions
About Mallorie
• 5+ years at Likeable Media
• 2+ years brand side with Wegmans Food Markets
• Early-adopter
• Oxford-comma enthusiast
Driving Off Social Sites
• Truly owned vs. leased
• More like Velcro than glue
• The Buzzfeed model
• Aggregators
Attention Spans Are Growing
• Technology allows (and encourages!) it
• Long form and episodic video
• Long form written
• Tease content on social
• Create sequential advertising strategies to drive results
Content Trumps Product
• Content should blend in with feeds– No one wants to stop their scrolling and say “That’s a great ad!”
• Leverage influential ambassadors
• KISS
Disappearing Media
• Snapchat
• Meerkat & Periscope
• Whisper, Yik Yak, & Secret (RIP)
• Write it in pencil
Real-Time Content
• Looking spontaneous doesn’t mean you are spontaneous
• Eliminate barriers
• Post in the right place
Tips & Tricks
• Driving off social– Create a compelling blog
– Test small microsites vs. changes to your whole website
• Longer attention spans– Choose your own adventure
– Periscope/ Meerkat requires less slick production
• Great content wins– Start with UGC
– Find your visual mission statement
• Disappearing media– Test Snapchat in “safe ways” i.e with employees or prospects
– Watch first
• Real-time content– Create categories and topics that your brand will get involved in
– Fire drill your processes
• Facebook advertising will be everywhere – and likes won’t matter
• Less talk about Gen-Y and more focus on Gen-C
• Multimedia creation will become mainstream
• Ad platforms will catch up to Facebook
Predictions
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