COMMERCIAL OPPORTUNITIES2015 SEASON

We are the West Coast Eagles Football Club and we look forward to engaging with your business to discuss future commercial opportunities. This booklet will provide you with an introduction to our proud club, history of success, brand scope and an overview of key assets available in 2015.

From 2015 onwards, we enter a rare window of opportunity in all facets of the club with a unique range of sponsorship assets yet to be secured. The West Coast Eagles are embarking on a significant transition phase over the next few years with a range of key projects. Firstly, a new era of players and coaches continue to spread their wings at the West Coast Eagles building a formidable combination to regain our high level of achievement in the AFL competition. Secondly, the club is eagerly undertaking the development of Lathlain Park as the future home of the West Coast Eagles. Finally, the club is actively involved in the planning and operations of the new Perth Stadium and we look forward to taking AFL to the Burswood Peninsula in 2018.

Sponsorship is a partnership, and the club prides itself on long term partnerships. In fact, we have a number of partners that have been associated with the club for over 25 years. We are extremely proud of these lasting partnerships and are strategically looking to engage new partners for the long term. Thank you in advance for your consideration of these commercial opportunities.

West Coast Eagles Football Club

TEAM | RESPECT | PASSION | LEADERSHIP | PROFESSIONALISM

THE WEST IS OURS

Since its inception in 1986, the West Coast Eagles Football Club has become widely recognised as one of Australia’s most successful sporting franchises. Through its strong tradition of professionalism, leadership, and passion the club has appeared in 18 finals series from 1987 to 2013. The most of any other AFL team within the same timeframe, competing in 5 grand finals for three premierships in the last 27 years.

The landscape of Australian football was changed forever on September 26, 1992 when the West Coast Eagles became the first non-Victorian club to win the premiership. West Coast again tasted the ultimate victory in 1994 cementing the clubs status in the AFL. It would be 12 years and 18 finals matches before the club reclaimed the Holy Grail. The rivalry between the West Coast Eagles and Sydney Swans is perhaps the most intriguing in modern football history, the clashes between the sides in the mid-2000s typically decided by two goals or less. The most memorable of those matches are the grand finals of 2005 and 2006, with Sydney winning the first by four points and West Coast reaping its revenge the following year by a single point.

Off the field, the club is also known for kicking goals, with the ability to retain its large and loyal membership base, while recording healthy operating profits. This success, coupled with the clubs reputation of business to business networking, is second to none in WA and separates the West Coast Eagles from our competitors.

The West Coast Eagles believe that with success comes social responsibility and the club is extremely proud of its commitment to giving back to the community through a number of programs and initiatives.

CLUB HISTORY

BRAND SCOPENO 1. WA SPORTING CLUB

58,458 MEMBERS

548,000 NATIONAL SUPPORTERS

249,570 SOCIAL MEDIA FOLLOWERS

17,068,840 ANNUAL TV VIEWERS

6,000,000 WEBSITE IMPRESSIONS

52,900 APP DOWNLOADS

120,000 STUDENT PROGRAMS

OFFICIAL SHORTS PARTNER: This asset offers a unique branding opportunity in the AFL. Official playing apparel is the single most valuable asset in terms of media exposure and offers a nation-wide promotional platform via TV broadcast, print and digital media.

PRINCIPAL BUSINESS PARTNER: Your business will gain exclusive and regular access to our loyal supporter base who actively trust and support the club. This scale and level of engagement provides access to multi-platform consumer base unique to not only WA but the Australian sporting landscape.

PRICIPAL MEMBERSHIP PARTNER: Secure exclusive and regular access to our loyal supporter base who actively trust and support the club. This scale and level of engagement to a multi-platform consumer base is unique to not only WA but the Australian sporting landscape.

LATHALAIN PARK NAMING RIGHTS: A unique opportunity exists for a prospective partner to become the Naming Rights Sponsor of the West Coast Eagles new home at Lathlain Park. Construction of the precinct starts in late 2014, with the club planning to move into the facility in 2017.

REGIONAL ROADSHOW NAMING RIGHTS: Allow the West Coast Eagles to take your brand to the regions and engage with communities throughout Western Australia. Receive naming rights to the extensive regional program including 27 key locations around the state.

PARTNER ASSETSOFFICIAL SHORTS PARTNER: A unique opportunity for exceptional brand exposure through the West Coast

Eagles official playing, training and travelling shorts, along with official warm up room branding. These

premium assets receive exposure across a variety of media channels, including TV broadcast, match replays,

news and analysis programs, print, digital media, along with official club collateral.

PRINCIPAL MEMBERSHIP PARTNER: Exclusive and priority access to the largest membership base outside

of Victoria in the AFL. The Principal Membership Partner will receive naming rights across all member

communications, events and collateral, thereby extending brand reach to the club’s wider national supporter

network. This partnership opportunity presents a unique opportunity for a B2C focussed business to grow their

customer base through a variety of activation opportunities.

PRINCIPAL BUSINESS PARTNER: Exclusive and priority access to activate through the clubs diverse and influential

corporate member database. This partnership property provides companies with a B2B focus the opportunity

to grow their corporate relationships via a series of events targeting the state’s premier sporting corporate

network.

PARTNER ASSETSLATHLAIN PARK PRECINCT: A unique opportunity to become the naming rights sponsor of the West Coast

Eagles new home at Lathlain Park. Construction of the precinct begins in late 2014, with the club planning

to move into the facility in 2017. This opportunity will present significant brand exposure during both the

construction and lifetime of the club facility.

REGIONAL ROADSHOW: In partnership with the West Coast Eagles, take your brand to the regional communities

of Western Australia. Engage with local residents as the official naming rights sponsor, along with unique

activation opportunities in conjunction with the club. This extensive regional program encompasses 27 key

locations around the state, providing an opportunity to build a relationship and grow business within the

regional communities of Western Australia.

COMMERCIAL ASSETSMATCH DAY HOSPITALITY

• Corporate Suite

• VIP Open Box

• Chairman’s Function

• Match Day Dining

• Premium Seating

ADVERTISING OPPORTUNITIES

• Official Club App

• Social Media

• Website Advertising

• Mobile Advertising

• Dedicated E-Newsletter

• Member E-Newsletter

• Podcast

• Brand/Video Integration

• Eagle Vision

• Eagle Eye Magazine

• AFL Record

• Club Yearbook

• Branded Merchandise

EXPERIENCES

• The Cage

• Exclusive Dinners

• Training Night

• Club Tour

• Player Appearances

MATCH DAY EXPOSURE

• Prime LED Perimeter Signage

• Static Parapet Signage

• Animated Billboard

• Video Scoreboard

• Eagles Fan Zone

• Eagles Activation Stage

EVENTS

• Season Launch

• Derby Lunch

• Gala Auction

• Grand Final Eve