BROUGHT TO YOU BY VISIT TAMPA BAY AND MADDEN MEDIA

2015 Official Tampa Bay Visitor Guide ADVERTISING RATES & INFORMATION

V ISIT

®

Inspire Travelers to Visit Your Destination with the Official Tampa Bay

Visitor Guide

Online version posted to VisitTampaBay.com and VacationFun.com

*Mock cover shown for example purposes only

Mobile version accessible to modern

smartphones

While digital mediums keep gaining ground with influencing consumer decisions on travel, the power of print remains. Harness the potential of both a printed fulfillment piece and its digitally integrated components. Digital, Mobile, and Tablet editions seamlessly translate the motivating content and information while making it more readily available to travelers.

THE GUIDE relays pertinent information and stories in a format that consumers respect and are familiar with, while simultaneously providing a digital connection for tech-savvy readers.

k Guides engage readers emotionally and keep them engaged for longer periods of time.

DIGITAL EDITIONS prove invaluable as tourism marketing relies more and more on digital mediums.

k Recent research shows that a median of 5 minutes and 45 seconds are spent on travel sites, giving you the most ROI when they are ready to take action.

ENGAGING PRINT AND

INFORMATIVE DIGITAL

INTEGRATION WILL KEEP YOUR

DESTINATION TOP OF MIND

2013 HILLSBOROUGH COUNTY HOTEL PERFORMANCE

RevPAR Rooms Sold (in millions)$65

$55

$45

$35

$25

$15 2011 2012 2013

$54.01

$59.655.6

5.4

5.2

5.0

4.8

4.6 2011 2012 2013

+3.6%

5.16

Hotel Revenue (in millions)$500

$460

$420

$380

$340

$300 2011 2012 2013

$436$59.40

15.6%11.5%

2013 ECONOMIC IMPACT OF TOURISM

Visitor Spending: $4.4 billionWages: $2.6 billion

Visitors spent $4.4 billion inHillsborough County in 2013,an increase of 15.6 percent.

65,028 jobsEMPLOYMENT

2013 TRAVELER ORIGIN MARKETS

PRIMARY REASON TO VISIT

DomesticIn-StateInternational

57.9%23.1%19%

Business

Visit Friends/Relatives

63.6%LeisureVacation

14.4%

15.9%

$4

$3.5

$3

$2.5

$2

$1.5

$1

VISITOR SPENDING 2009-2013

2009 2010 2011 2012 2013

Total Spending (billions)

+10.47%+6.8%

$2.9

$3.2 $3.4$3.7

+9.2%

+6.31%

$4.4

+15.6%

18

16

14

12

10

8

TOTAL VISITORS 2009-2013

2009 2010 2011 2012 2013

(millions)

14.5

-7.4%+4.04%

15+2.2%

14.8

-5.8%-5.95% 13.9 13.9

$95

$91

$87

$83

$79

$75

Average Daily Rate

2011 2012 2013

+6.4%$93.02

$87.47

$90.71-2.5%

-0.4%5.22

-1.3%$473

Hotel AverageOccupancy66%

62%

58%

54%

50%

46% 2011 2012 2013

64.1%

61.7%

65.5%+2.1%

+3.8% +10.4%

4.98 +3.5%+1.2%

$480+10.1%

$21.1 millionBED TAX COLLECTION

12%

10%

8%

6%

4%

2%

TOP DOMESTIC ORIGINS

6.5%5.2% 5%

11.9%

5%

New

Yor

k, N

Y Chic

ago,

IL

Bost

on, M

A

Atla

nta,

GA

Was

hing

ton,

D.C

.

30%

25%

20%

15%

10%

5%

TOP INTERNATIONAL ORIGINS

17.4%

13.4%

8.3%

24.4%

3.1%Cana

da

Engl

and

Ger

man

y

Braz

il

Colu

mbi

a

SOURCE: 2013 Economic Impact & Visitor Profi le, The Bonn Marketing Research Group, Inc.; Hillsborough County Hotel Performance, Smith Travel Research, Inc.

Revenue PerAvailable Room

Busch Gardens® Tampa

Source: The Bonn Marketing Research Group, Inc.

2015 OFFICIAL TAMPA BAY VISITOR GUIDE

Rates AND Deadlines

1/6VERTICAL

1/4VERTICAL

1/4VERTICAL

1/2 HORIZONTAL

1/2 HORIZONTAL

1/6 HORIZONTAL

1/6 HORIZONTAL

1/3VERTICAL

1/3 SQUARE

1/3 SQUARE

SPACE CLOSEAUGUST 13, 2014

MATERIALS DUESEPTEMBER 3, 2014

PUBLISHEDDECEMBER 2014

CIRCULATION150,000

06/09/14

FOR MATERIALS SPECIFICATIONS, PLEASE CONTACT:

Kathleen Johnson Account Project Coordinator 520-232- 2651 kjohnson@maddenmedia.com

INFORMATION IS SUBJECT TO CHANGE.

TO SECURE YOUR PLACEMENT, PLEASE CONTACT:

Danah Heye Regional Account Manager 727-542-5462 (MOBILE) dheye@maddenmedia.com

AD SIZEMEMBER GROSS

MEMBER NET COST

NON-MEMBER GROSS

NON-MEMBER NET COST

Full Page $7,294 $6,200 $9,118 $7,750

1/2 Page $4,571 $3,885 $5,713 $4,856

1/3 Page $2,812 $2,390 $3,515 $2,988

1/4 Page $2,176 $1,850 $2,721 $2,313

1/6 Page $1,288 $1,095 $1,610 $1,369

Highlighted Listing*

$176 $150 - -

iPad (full page advertisers only)

$1,176.47 $1,000 - -

PREMIUM POSITIONS

MEMBER GROSS

MEMBER NET COST

NON-MEMBER GROSS

NON-MEMBER NET COST

Inside Front Cover

$8,388 $7,130 $10,485 $8,913

Inside Back Cover

$8,388 $7,130 $10,485 $8,913

Back Cover $9,847 $8,370 $12,309 $10,463

2-page Spread $14,588 $12,400 $18,235 $15,500

*free with purchase of an ad

®