2015 NGC MarketDirect
Transcript of 2015 NGC MarketDirect
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Cobrand if necessary
NGC Marketing Opportunities
Samantha Goldstein
Marketing Director
815-477-4288
NGC Customer Overview
When you advertise with NGC, you are reaching more than 2,500 of our
corporate customers to build brand awareness. Our customers include:
• 3 of the 5 five largest US financial institution reward programs
• 2 of the top 5 largest US airline loyalty programs
• 2 of the top 3 largest US auto insurance companies
• 1 of the top 3 largest US telecommunications companies
• 20+ major research universities and colleges
• 4 of the largest school fundraising organizations
• And more!
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Confidential
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NGC MarketDirect Overview
• NGC’s MarketDirect program allows our Retail Partners to increase
their gift card’s exposure and stay prominent in customers’ minds
while they search for gift card options.
• MarketDirect can help save time and company resources by
enhancing your gift card sales through:
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• NGC Websites
• eNewsletters
• Online Placements
• Tradeshows
• Direct Mail
• Sales Campaigns
• Content Sponsorship
Confidential
Web Advertising
www.ngc-group.com
Run of Site advertising on www.ngc-group.com
NGC’s informational, public-facing website allows our prospective B2B buyers to learn
about NGC’s solutions as well as the brands we offer that they can integrate into their
current or future incentive, reward and loyalty programs.
NGC-Group.com Website Statistics:
• 5,000+ visitors per month
• 75% absolute unique visitors
• 15,000+ page views per month
Placements Available
• Home Page Featured Card- Shown on the home page of the website
• Idea Center Featured Card - Shown to exemplify which cards are good for which
programs
• Gift Card Listing Featured Card - Appears on the full gift card listing page before the
rest of the cards are listed
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Web Advertising
www.ngcdirect.com
Home Page advertising on www.ngcdirect.com
ngcdirect.com is where our current customers go to purchase their gift cards and eGift
cards for the US and Canada in bulk. This website allows them to purchase their cards,
track their orders and view important announcements from NGC.
ngcdirect.com Website Statistics:
• 4,000+ visitors per month
• 3,000+ customers
• 30,000+ page views per month
Placements Available
• Home Page Rotational Ad
• Home Page Featured Card
• Dashboard Featured Card
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• More than 3,000 customer
subscribers
• eNewsletter
• Newsletter Featured Gift Card
• Dedicated Newsletter for your brand
• Sales Campaign
• Quarterly Emails to Current
Customers and Prospective Leads
• Featured Partner Update available
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Email Advertising
Direct Mail
• Mailed to more than 2,500
customers
• Inclusion in one of six NGC
campaigns to current customers as
a featured partner
• Solo mailer to our current
customers to promote your product
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NGC Remarketing Ads
Remarketing Ads
• Used for NGC Branded Google AdWords campaigns
• More than 130,000 impressions per month
• Inclusion for one year in banner ads
• One spot available
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Sales Campaign Placements
• Inclusion in sales marketing
materials, including
presentations, that get sent to
prospective customers for more
information on NGC
• Inclusion for one calendar year
• Included in NGC Master
Presentation, proposals and more!
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Social Media CampaignsAllow NGC to share your information via our LinkedIn, Facebook and Twitter
accounts!
• LinkedIn Update
• NGC can post news about your gift
card or research via our LinkedIn
feed
• Minimum 6 times per year
• LinkedIn Sponsored Update
• NGC will post news about your gift
card or research to our LinkedIn feed
and sponsor the update
• We can target industries, job titles
and more for this
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With each option we will also post your news and updates to our Twitter and Facebook
timelines
Tradeshows
• Feature your gift card image on
our booth graphics throughout
the year
• Yearly placement
• One of 10 retailers
• Sponsor a tradeshow giveaway
• Send us a product of your choice to
hand out to tradeshow attendees
• Could also be combined with a pre-
show tradeshow postcard
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Tradeshow – Pre-Show Mailer
• Feature your gift card on one of our
pre-show tradeshow mailers that
we send out to tradeshow
attendees.
• Choose from 8 tradeshows
• One time placement
• Can also be combined with a
sponsor of a tradeshow giveaway
(i.e. Bring this postcard to the booth
and get a gift card!)
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Content Sponsorship
Feature your white paper, case
study or blog post about your gift
program as permanent content on
ngc-group.com.
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Rate Card – Online
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NGC-Group.com Placements Pricing
Home Page Featured Card
1 available $1,500 / month
Idea Center Featured Card
1 available $500 / month
Gift Card Partner Listing Featured Card
1 available$1,000 / month
ngcdirect.com Placements
Home Page Rotational Banner Ad
2 available$1,000 / month
Home Page Featured Gift Card
2 available$1,000 / month
Dashboard Featured Gift Card
2 available$750 / month
Retargeting Ads1 available
$1,000 / year
Featured Gift Card in B2B Buyer List Email $500 / placement
Solo Email in B2B Buyer List Email $1,500 / email
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Rate Card Direct Mail, Tradeshows and More
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Direct Mail Pricing
Feature in Campaign to NGC Corporate Customer List
12 available$1,500 / placement
Dedicated Direct Mail Campaign to NGC Corporate List
6 available$5,000 / campaign
Sales Campaign4 available per year
$1,500
Tradeshows
Gift Card Placement on NGC Tradeshow Booth
3 available per year$2,000
Pre-Tradeshow Direct Mail Piece Featured Partner
5 Tradeshows to Select From$500 / mailer
Content Sponsorship $1,500 / placement
Social Media $500 / placement
Social Media Post
Minimum 6 Placements per Year $750 for 6 placements
LinkedIn Sponsored Update $1,000 / week
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NGC makes it easy to add an extra
boost to your gift card brand
through a menu of other
customized marketing resources.
Samantha Goldstein
Marketing Director
815.477.4288
Confidential