2015 NGC MarketDirect

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Date here 1 Cobrand if necessary NGC Marketing Opportunities Samantha Goldstein Marketing Director [email protected] 815-477-4288

Transcript of 2015 NGC MarketDirect

Date here

1

Cobrand if necessary

NGC Marketing Opportunities

Samantha Goldstein

Marketing Director

[email protected]

815-477-4288

NGC Customer Overview

When you advertise with NGC, you are reaching more than 2,500 of our

corporate customers to build brand awareness. Our customers include:

• 3 of the 5 five largest US financial institution reward programs

• 2 of the top 5 largest US airline loyalty programs

• 2 of the top 3 largest US auto insurance companies

• 1 of the top 3 largest US telecommunications companies

• 20+ major research universities and colleges

• 4 of the largest school fundraising organizations

• And more!

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Confidential

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NGC MarketDirect Overview

• NGC’s MarketDirect program allows our Retail Partners to increase

their gift card’s exposure and stay prominent in customers’ minds

while they search for gift card options.

• MarketDirect can help save time and company resources by

enhancing your gift card sales through:

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• NGC Websites

• eNewsletters

• Online Placements

• Tradeshows

• Direct Mail

• Sales Campaigns

• Content Sponsorship

Confidential

Web Advertising

www.ngc-group.com

Run of Site advertising on www.ngc-group.com

NGC’s informational, public-facing website allows our prospective B2B buyers to learn

about NGC’s solutions as well as the brands we offer that they can integrate into their

current or future incentive, reward and loyalty programs.

NGC-Group.com Website Statistics:

• 5,000+ visitors per month

• 75% absolute unique visitors

• 15,000+ page views per month

Placements Available

• Home Page Featured Card- Shown on the home page of the website

• Idea Center Featured Card - Shown to exemplify which cards are good for which

programs

• Gift Card Listing Featured Card - Appears on the full gift card listing page before the

rest of the cards are listed

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Web Advertising

www.ngcdirect.com

Home Page advertising on www.ngcdirect.com

ngcdirect.com is where our current customers go to purchase their gift cards and eGift

cards for the US and Canada in bulk. This website allows them to purchase their cards,

track their orders and view important announcements from NGC.

ngcdirect.com Website Statistics:

• 4,000+ visitors per month

• 3,000+ customers

• 30,000+ page views per month

Placements Available

• Home Page Rotational Ad

• Home Page Featured Card

• Dashboard Featured Card

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• More than 3,000 customer

subscribers

• eNewsletter

• Newsletter Featured Gift Card

• Dedicated Newsletter for your brand

• Sales Campaign

• Quarterly Emails to Current

Customers and Prospective Leads

• Featured Partner Update available

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Email Advertising

Direct Mail

• Mailed to more than 2,500

customers

• Inclusion in one of six NGC

campaigns to current customers as

a featured partner

• Solo mailer to our current

customers to promote your product

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NGC Remarketing Ads

Remarketing Ads

• Used for NGC Branded Google AdWords campaigns

• More than 130,000 impressions per month

• Inclusion for one year in banner ads

• One spot available

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Sales Campaign Placements

• Inclusion in sales marketing

materials, including

presentations, that get sent to

prospective customers for more

information on NGC

• Inclusion for one calendar year

• Included in NGC Master

Presentation, proposals and more!

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Social Media CampaignsAllow NGC to share your information via our LinkedIn, Facebook and Twitter

accounts!

• LinkedIn Update

• NGC can post news about your gift

card or research via our LinkedIn

feed

• Minimum 6 times per year

• LinkedIn Sponsored Update

• NGC will post news about your gift

card or research to our LinkedIn feed

and sponsor the update

• We can target industries, job titles

and more for this

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With each option we will also post your news and updates to our Twitter and Facebook

timelines

Tradeshows

• Feature your gift card image on

our booth graphics throughout

the year

• Yearly placement

• One of 10 retailers

• Sponsor a tradeshow giveaway

• Send us a product of your choice to

hand out to tradeshow attendees

• Could also be combined with a pre-

show tradeshow postcard

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Tradeshow – Pre-Show Mailer

• Feature your gift card on one of our

pre-show tradeshow mailers that

we send out to tradeshow

attendees.

• Choose from 8 tradeshows

• One time placement

• Can also be combined with a

sponsor of a tradeshow giveaway

(i.e. Bring this postcard to the booth

and get a gift card!)

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Content Sponsorship

Feature your white paper, case

study or blog post about your gift

program as permanent content on

ngc-group.com.

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Rate Card – Online

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NGC-Group.com Placements Pricing

Home Page Featured Card

1 available $1,500 / month

Idea Center Featured Card

1 available $500 / month

Gift Card Partner Listing Featured Card

1 available$1,000 / month

ngcdirect.com Placements

Home Page Rotational Banner Ad

2 available$1,000 / month

Home Page Featured Gift Card

2 available$1,000 / month

Dashboard Featured Gift Card

2 available$750 / month

Retargeting Ads1 available

$1,000 / year

Featured Gift Card in B2B Buyer List Email $500 / placement

Solo Email in B2B Buyer List Email $1,500 / email

Confidential

Rate Card Direct Mail, Tradeshows and More

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Direct Mail Pricing

Feature in Campaign to NGC Corporate Customer List

12 available$1,500 / placement

Dedicated Direct Mail Campaign to NGC Corporate List

6 available$5,000 / campaign

Sales Campaign4 available per year

$1,500

Tradeshows

Gift Card Placement on NGC Tradeshow Booth

3 available per year$2,000

Pre-Tradeshow Direct Mail Piece Featured Partner

5 Tradeshows to Select From$500 / mailer

Content Sponsorship $1,500 / placement

Social Media $500 / placement

Social Media Post

Minimum 6 Placements per Year $750 for 6 placements

LinkedIn Sponsored Update $1,000 / week

Confidential

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NGC makes it easy to add an extra

boost to your gift card brand

through a menu of other

customized marketing resources.

Samantha Goldstein

Marketing Director

815.477.4288

[email protected]

Confidential