2015 Mustang Campaign
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Transcript of 2015 Mustang Campaign
CREATIVE BRIEF
• Communication Objective • We want customers to have
top-of-mind awareness of the new 2015 Mustang when they think of muscle cars by focusing on the American heritage of the car.
CREATIVE BRIEF• Target Audience
• Male and female consumers
• 25-40
• Income level between $30,000 and $90,000
• College graduates • Repeat buyers
• Main Idea
• The 2015 Ford Mustang remains trendy while paying tribute to its history, efficiency, and power throughout 50 years of production
OUT OF HOME ADVERTISEMENT• Free
• Thank you for 50 years! Mustang’s gift to you
• Make My Mustang
• Link to customized car on website
• Race My Mustang
• Race your customized car
• Play live users or Mustang Bots
SOCIAL MEDIA COMPONENT• #MyMustangStory Contest
• Tell your Mustang story across any social media and win a new 2015 Mustang
• Year-long contest, 1 winner selected at the end, 4 runner-ups
• 500 words
• Upload photos with story
• Sharing via social media is an extra entry
PRESS RELEASE
• Downtown Detroit Cobo Center
• Home of the Mustang
• August 16, 17
• August 16, 1964 first Ford Mustang made
• Ford Mustang owners can participate in the car show
PRESS RELEASE• Performances from Rascal Flatts, George Strait,
other American artists at Royal Oak Music Theater
• Weekend tickets are $55
• Gift to Mustang lovers
• Incorporation of #MyMustangStory
• www.ford.com/amustangweekend