PowerPoint Presentation

Missouri District

Renovated and Revamped

IntroductionMorgan Bethel University of Missouri Taylor Buerky University of Central MissouriShelby Joseph Central Methodist University Jay Conoyer University of Missouri

Mission StatementOur goal is to provide the groundwork for Sherwin-Williams to implement a more harmonious and unique experience for our D.I.Y. customers by providing them with a more convenient Paint Perks Program.

Current Paint Perks S.W.O.T. AnalysisStrengthsWell put together and easy to use website for Paint PerksWeaknessesNo way of making sure customers go home and sign up to be a part of the Paint Perks program OpportunitiesIncrease customer satisfaction and DIY market share for Sherwin-WilliamsThreatsSimilar programs offered by our competitors

Project BenefitsSherwin Williams has a DIY segment of roughly 10%The Missouri District is a slightly above the company average: 11%Revamping the Paint Perks program will help to increase this percentage by upwards of 10%

Project ImplementationDetermine Needs Survey DIY customers to determine how much information they knew about the current Paint Perks program

Find Key Areas For Improvement Convienece AwarenessReliability

Research MethodologySurveyed over 50 DIY customers:Are you a Prefered Customer with Sherwin Williams?Have you ever heard of the Paint Perks program?Do you have trouble remembering the paint you have purchased from Sherwin Williams several years after application?Is it hard for you to visualize colors in your home before purchasing the paint?Does having the ability to have these and more benefits available to you online sound like something you would be interested in?

To determine DIY customers knowledge and familiarity of the Paint Perks program, we posed the following questions to over 50 customers and calculated the results.

Results 60% of DIY Customers did not know about the Paint Perks program78% found the ability to have previously purchased paint colors available online to be helpful51% agreed that an online tool to help them visualize paint colors in their home would be useful

Strategy Optimize awareness about Paint Perks programMaximize effectiveness of current resources Improve customers shopping experiencesIncrease volume and profit from DIY market segment

Project OverviewOption One: Minimal Cost = Moderate ReturnSystem adjustments and new sales training opportunities

Option Two: Moderate Cost = High ReturnImplementing new and advanced technology to help ease our customers buying experience

Paint Perks commercial loop on store TVProviding the Paint Perks booklets at registerTeaching our employees to incorporate Paint Perks information into the selling processQR Codes placed at registar and on other customer handouts for easy access to Paint Perks website

Option One: Minimal Cost = Moderate Return

Paint Perks Commercial

Option Two: Moderate Cost = High Return Incorporate a computer system for customers to use at the storeSet up Paint Perks accountImport photos to ColorSnap applicationCreate a section of Paint Perks for contractors to promote their businesses to D.I.Y. customersCustomer reviews of experience Elimination of any possible bias

Timeline Immediately implement minimal cost options into the stores201620172018

Implement Option Two into stores with DIY sales greater than 15% or Top 3 DIY stores per district Implement Option Two throughout all stores in the divisionDetermine results of new efforts and if Option Two should be implementedDetermine if DIY customers receive further benefits with access to new in-store technology

Short TermLong Term

OutcomeOption One: Minimal Cost = Moderate ReturnDIY Sales increase to 5-8% of total Sherwin-Williams sales

Option Two: Moderate Cost = High Return DIY Sales increase to 10-15% of total Sherwin-Williams sales

5-8%10-15%

Redesigned Paint Perks S.W.O.T. AnalysisStrengthsEasier for DIY customers to sign up for and visit Paint Perks website Weaknesses More time and money spent on properly training and supplying Sherwin-Williams stores OpportunitiesIncrease customer satisfaction and DIY market share ThreatsUnfamiliarity with technology and unwillingness to sign up for program

ConclusionBy revamping the Paint Perks program, we have the power to:Promote growth in a market segmentIncrease salesEscalate customer satisfaction levels