An Event Sponsored by

D E S I G N • B E S T P R A C T I C E S • S H O P P I N G • C O M M U N I T Y

Saturday, January 17th 2015

E m b r A c i n g O u r F l O r i S t n E S S ®

fresh forum 2015

Special Guest

rené van rems, AiFD

®

Scan Here to visit napcoimports.com

SHOWROOMSNEAR YOU

Dallas, TX - Dallas Gift MartShowroom 2F135-The PlazaP: 214.658.8840

Jacksonville, FLP: 800.356.2726904.737.8500

AmericasMart AtlantaShowroom C10-12Building #1, 17th FloorP: 404.749.4665

Our showrooms are filled with the hottest trends, colors and most innovative ideas in the marketplace.

come shop over 1000 new items plus, 15 nEW Fall and christmas collections for 2015.

See uS in

Atlanta January 6th-13th

Showroom C10-12Building #1, 17th Floor

Dallas January 14th-20th

Showroom 2F135 The internationalTrade Plaza

www.napcoimports.com

Fresh Forum® Winter 2015

Founded in 1939 in the basement of a flower shop in cleveland, Ohio,

Napco is a third generation business offering creatively designed

floral and garden containers, planters, statuary, glassware, decorative

accents, sympathy and inspirational items, in addition to a wide array

of designed fashion forward products for the seasons and

holidays throughout the year.

celebrating 75 years of creativity

nearly 2,000 new products are added every year, including

exclusive designs customers cannot find anywhere else.

SHOWROOMSNEAR YOU

Dallas, TX - Dallas Gift MartShowroom 2F135-The PlazaP: 214.658.8840

Jacksonville, FLP: 800.356.2726904.737.8500

AmericasMart AtlantaShowroom Building 1:17C 10-12, 17A 10-12P: 404.749.4665

Fresh Forum® Winter 2015

fresh forum 2015

E m b r A c i n g O u r F l O r i S t n E S S ®

SAtURdAY - jANUARY 17tH, 2015

8:00am Showroom Opens

8:15am - 9:15am Check-in & Registration

9:15am - 9:30am Opening Remarks

9:30am - 11:00am 2015 Fall & Holiday Trends & Product Preview

Jackie Lacey, AIFD, CFD, PFCI

11:00am - 11:15am Break

11:15am - 12:00pm Changing Face of Retail

12:00pm - 2:00pm Lunch, Showroom Shopping - sponsored by napco

2:00pm - 3:30pm Business of Creativity

René van Rems, AIFD

3:30pm - 4:00pm Wrap-up/Closing Remarks/Floriology®

Florist Design Competition Winner

4:00pm - 5:30pm Dessert Bar & Cocktail Reception

- napco Showroom (wine provided by San Sebastian winery)

HANdS-ON wORkSHOpS witH RENé vAN REmS, AiFd

FRidAY, jANUARY 16tH, 2015

1:00pm - 2:30pm High Style Floral Design for Profit

3:30pm Floriology institute Design Competition

SUNdAY, jANUARY 18tH, 2015

9:00am - 12:00pm Tips and Tricks Wedding Workshop

®

evenT SCHeDuLe

PReSenTeRS

Fresh Forum® Winter 2015

Jackie Lacey has over twenty-five years of experience in the retail floral market and ownership of shops in Tennessee, Texas and South Carolina. He has been provided an extensive background in the retail floral market and design industry. Formally Vice-President and Wedding & Event specialist for a retail floral corporation with annual sales over a million dollars, Jackie now utilizes his experience to provide education and instructional design programs, market showroom set up, private retail consulting as well as design and event planning.

Jackie’s strong desire to share this acquired floral knowledge and competition experience has only fueled the demand to promote the continued growth of the floral industry and continuing education through numerous stage presentations for multi State Associations and national industry leaders such as Virgin Farms Direct, Smithers-Oasis, BloomNet®, FTD and Ongoing Creative Designer for John Henry Company. His current position as Lead Floral Instructor for the Floriology® Institute continues to broaden and enhance his own education. Experience in floral design for the Tournament of Roses Parade floats, product development team for the largest Import/Export show in the world and set up and design for Gift Market showrooms only adds to the vast floral experience he can call on for every event.

He has served as a leader in numerous industry associations to include current position as board member of the Southern Region AIFD Board of Directors, AIFD National Membership Committee Vice Chairman, CFD Committee and Consumer Awareness Committee.

Jackie lacey, AiFD, cFD, PFci

rené van rems, AiFD

tHAnk YOu tO Our FlOriOlOgY® FrESH FOrum® trADE FAir SPOnSOrS

C=10M=0Y=50K=30

Action ImportsAlcock Wholesale FlowersAllied Florist SupplyAmato Wholesale FloristAmazing Enterprises Co.Apex Floral DistributorsBaisch & SkinnerBay State Farm Direct FlowersBerkeley Florist SupplyBernard’s Wholesale FloristBill Doran CompanyBonnett WholesaleCentral MS WholesaleClaymore Sieck WholesaleCleveland Plant and FlowerCoastal WholesaleCoward Wholesale FloristDWF Wholesale FloristDelaware Valley WholesaleDesigner Flower CenterDreisbach Wholesale FloralDudek Florist SupplyDunman Floral SupplyEarl J Doesher & Co. Ensign WholesaleFall River Florist SupplyFleurigros Flora Dec Sales Floral Supply SyndicateFlorist DistributingFlorist Supply Co.Flowers DirectFrank Adams WholesaleGassafy Wholesale Georgia State Floral DistributorsGM FloralGreenleaf Wholesale FloristHalls Wholesale FloristHardin’s Wholesale SupplyHenry C Alders Wholesale FloristHermes Floral Hillcrest Gardens Import Connection Jacobson Floral SupplyKarthauser & Sons KBF WholesaleKennicott Brothers King Floral Supply

King’s Wholesale FloristKoehler & Dramm Krueger Wholesale FloristLD TradingLen Busch RosesLouisiana WholesaleLubbock WholesaleMarsolais Enterprises Marvin’s Flowers Mattern Wholesale FloristMayesh WholesaleMears Floral ProductsMt. Eden Floral CompanyNordlie Inc. North American Wholesale FloristNorthwest Wholesale FloristOscar G CarlstedtPennock CompanyPikes Peak Pittsburgh Cut FlowersPotomac Floral WholesaleR J Carbone Co.R D Sproule EnterprisesReeves FloralRoman J Claprood CompanySaginaw Valley FloralSan Diego Florist SuppliesSequoia Wholesale FloristShamrock Wholesale Florist Shibata Floral CompanyShinoda Design Center Signature Floral Supply South Western Floral Southern FloralSouthern WholesaleStaalduinen Floral Taylor WholesaleTennessee Florist SupplyTennessee Wholesale Florist The Flower GroupThe Roy Houff CompanyTommy’s Wholesale FloristVans Floral Products Washington Floral ServiceWaterDaleWestbrook Floral Zieger & Sons Inc.

steps5 offresh5 steps of fresh, available from these fine wholesale partners...

sanitizeClean, disinfect and deodorize work surfaces, cutting tools and buckets to help maximize flower quality and vase life. EPA-Approved Floral Product.

4

1

2 hydrateJumpstart flowers by unclogging stem cells and improving flower food uptake.

nourishProvide nutrients to fully open flowers while increasing freshness and quality – what your customers expect.

3

5 customer care Educate customers to enjoy their flowers longer with the addition of a professional flower food take-home sachet.

protectRefresh, hydrate and protect flowers with a last-step finishing spray to extend the enjoyment of receiving flowers.

www.floralife.com

Check out the 5 steps of fresh on IDEA Channel. www.oasisfloral.com/IDEAChannel

René van Rems is a world-renowned ambassador of the floral industry. Originally from Amsterdam, The Netherlands, René has called San Diego, California, home for over 20 years. He is a member of the American Institute of Floral Designers (AIFD), The National Speakers Association, and the Professional FloralCommentators International (PFCI). He has led design shows, workshops, and seminars throughout the US,Canada, Europe, and Asia on the styling of fresh-cut flowers. A frequent speaker at leading art museums including the Minneapolis Art Institute and San Francisco’s de Young Museum, René has also been featured in numerous national publications like California Florists, Sunset Magazine, Flowers & Magazine, Floral Management, Florist Magazine, and Flower News. René’s design work has been featured in Better Homes & Gardens as well as the Florists’ Review publication of 101 Wedding Bouquets.

René and his work have been covered on television (HGTV), particularly for his European influence on trends in American floral design. In 1995, the American Horticultural Society awarded him the Francis Jones Poetker Award, and in 2001, Van Rems was the recipient of the Los Angeles Flower Market’s first annual René van Rems Award for excellence in design education. In 2009, René was recognized with the American Institute of Floral Designers’ (AIFD) Award of Distinguished Service to the Floral Industry.

Ready to take youR business to the next level? Contact us at 1-800-BloomNet (1-800-256-6663) or technologysales@bloomnet.net

Show off your unique style and store on your personalized website!

• you choose your logo!

• you choose your color and fonts...with the click of a button!

• you choose which arrangements are displayed, including your own exclusive arrangements and gifts!

• you are in control of youR website!

• Formatted for all devices - desktop to mobile!

The next generation e-commercesolution for today’s retail florist.

NEW BloomNet Websites

scan here to view video or visit mybloomnet.net/website-hosting

BloomNet® Florists can now go to Worldflowers.com

for all their Fresh Cut floral needs.

Benefits Charge to your BloomNet House Account

7 Day Pre-Books

Next Day & Saturday Delivery Available

100’s of Varieties, 1000’s of sku’s

FOB Programs & Cold Chain Delivery Available

NOW OPEN FOR BUSINESS!

To Shop our Selection of Fresh Cuts & Greens visit www.WorldFlowers.com or call 1-800-256-6663

ACT NOW! To sign up or for more information about the Floriology Institute, contact us at

www.mybloomnet.net/floriologyinstitute.html or call 1-800-BloomNet (1-800-256-6663)

Scan this code with your smartphone to

register today!

Hear what florists have to say about Floriology Institute

kudos to bloomnet for partnering with Jackie lacey to develop these courses to educate our floristry peers. there are other institutes out there but this was the most comprehensive by far. this course will be life changing for me. i had the skills, now i have the knowledge and confidence to move forward. there are no words to describe the feeling when someone as advanced as Jackie lacey gives you his stamp of approval. - Sheri Jentsch, Blumen Meister Flower Market - New Braunfels, TX

this has been the best learning experience for me! i am walking away today with more confidence in my floral design. - Christopher Branham, CFD, Christopher’s Creations - Middlesboro, KY

Can’t say enough great things. the quality of everything from the instructor, donald to group dinners is terrific. thank you so much for the opportunity to come! - Laura Kellogg, Laura’s Garden - Chattanooga - TN

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quality education:A CommuNiTy CommiTmeNT

Jackie Lacey Donald Yim

January 19-23, 2015

March 1-5, 2015

April 5-7, 2015

June 7-11, 2015

Principles and Elements of DesignJackie Lacey, AIFD, PFCI,CFD

Wedding Bliss and Party & EventsJackie Lacey, AIFD, PFCI,CFD

Modern Twist on Everyday DesignsDonald Yim, AIFD

Competition and Certification & PortfolioJackie Lacey, AIFD, PFCI,CFD

2015 • Course Schedule