2015 FlyCorporate Media Kit

MARKETING OPPORTUNITIES 2015

FlyCorporate’s humble roots began in a tiny office in the outskirts of Gent, Belgium. Back in 2008, we were just a fledgling bizav magazine with BIG IDEAS. We knew we wanted to be something different, something special. A breath of fresh air in the world of offline and outmoded bizav news. Our founder, Taunya Renson-Martin, started FC with a simple philosophy in mind…

WELCOME TO THE WORLD OF FLYCORPORATE

But what does that mean? It means embracing new ideas that other bizav publications are afraid to try. We were one of the earliest publications to dive headfirst into digital media. We were one of the first to embrace social media. And we're also one of the first publications to end our print edition and fully invest in being digital only. That’s what our readers and advertisers want, and we aren’t afraid to listen and change with the times. Want to be part of our world? All the info you’ll need is in this media kit. We work with businesses and agencies to help craft the right messages - for the right audience. Staying ahead of latest marketing trends, we engage our readers in the places they go to find their news. We offer ways to reach a targeted audience interested in your thought leadership, products and services. Welcome to this fun, quirky and lucrative little place we like to call the “World of FlyCorporate”. Rick Judge Commercial Manager [email protected]

BE UNAFRAID.

The Future of BizAv Branding

THE FLYCORPORATE AUDIENCE

FlyCorporate reaches the decision-makers. The owners, operators and users of corporate aircraft — experienced professionals across all sectors who influence the selection of aircraft, equipment and services. Our readers also play a key role in purchasing decisions, and include CEOs, senior corporate officers and high-net-worth individuals.

Target Readership

Flight Department Manager

Pilot

Director of Maintenance

Other Flight Department Personnel

CEO/Managing Director

CFO

COO

Chairman

Director/Manager of Sales, Marketing, PR

Continent Total Audience

Europe 41%

Americas 30%

Asia 21%

Africa 5%

Oceania 1%

Other 2%

Top 10 Countries Worldwide

USA

UK

France

Belgium

Germany

Canada

Switzerland

Russia

Brazil

India

Top 10 Countries Asia/Middle East/Africa

India

United Arab Emirates

Saudi Arabia

Indonesia

Turkey

China

South Africa

Kenya

Morocco

Hong Kong

Organic Search 24%

Direct Traffic 19%

FC Publication 12%

Social Media 21%

Advertising 16%

Other 8%

FLYCORPORATE DIGITAL TRAFFIC

Growth 2008 – 2014: Users

Social Media January

2014 February

2015 Growth

YOY

Twitter 2,200 5,361 127%

FlyCorporate.com Q1+2+3

2013 Q1+2+3

2014 Growth

YOY

Page Views 133,008 384,743 189%

Unique Page Views 108,733 166,245 53%

Total visits (sessions) 69,156 95,082 37%

Unique Visitors (users) 44,106 68,556 55%

Growth 2008 – 2014: Pageviews

FC INSIGHTS •  70% of visits are new sessions (new visitors)

•  Up to 10% CTR on Sector Focus marketing

WANT TO JUST BUY AN AD?"Sorry, you’ve come to the wrong place.

WE’RE NOT IN THE BUSINESS OF SELLING LOW PERFORMING DISPLAY ADS. WE’RE IN THE BUSINESS OF HELPING YOU WIN NEW BUSINESS.

HOW FC WORKS FOR YOUR BRAND

FlyCorporate offers targeted and customized packages that reach your audience across our digital, multichannel platform, which includes:

•  Our email newsfeed sent every Tuesday and during shows. •  Weekly “On the Fly” reports available free on iTunes.

•  Harnessing our growing social media audience to create “buzz”.

•  The “hub” of it all, our bizav news resource website.

•  Unique and customized content marketing initiatives.

STOP ADVERTISING AND START COMMUNICATING

THE TOOLS TO INCREASE BRAND REACH

•  Exclusive ownership of our dedicated Sector

Focus resource page, updated daily with sector related news, content and media.

•  Exclusive branding on articles related to your sector and dedicated space to promote your own branded content and assets.

•  Exclusive opportunities to contribute thought-leadership about your sector, supported by the FlyCorporate team.

SECTOR FOCUS OWN YOUR INDUSTRY SECTOR


REGIONAL FOCUS YOUR REGION. YOUR BRAND.

Available starting May 1 Just in time for EBACE

•  Exclusive ownership of our Regional Focus

resource page for one year, updated daily with regionally specific content.

•  Exclusive opportunities to contribute thought-leadership about the region, supported by the FlyCorporate team.

•  Exclusive sponsor of the show news for the major show for that region.

Asia (ABACE) North America (NBAA) Europe (EBACE)

Russia (JetExpo) Middle East/Africa (Dubai Airshow) South America (LABACE)


Every Monday, FlyCorporate releases its “On the Fly” Report, filled with enhanced content and in-depth reporting on the latest news and trends in the industry. Each report is focused on a specific sector or region, featuring exclusive advertising and marketing opportunities, driven by your brand.

“ON THE FLY” REPORTS

APP REPORTS AVAILABLE FREE ON ITUNES


Containing breaking industry news and provocative opinion that our readers can’t find anywhere else, advertising in the weekly newsfeed is one of our more popular offerings.

WEEKLY NEWSFEEDS

THE TOP NEWS STRAIGHT TO YOUR INBOX

Setting the Tone: The FC Weekly Newsfeed


STAND OUT ON SHOW DAY Reach our news hungry audience during the top bizav events with your branding in our email show newsfeeds.

SHOW NEWSFEEDS

MULTICHANNEL SPONSORSHIP OPTIONS

PACKAGE 1: SECTOR FOCUS

Sector Focus Page 1 Year

Weekly Newsfeeds 24 Insertions

Show Newsfeeds (2-3 insertions per show) 6 Shows

“On the Fly” Reports (Full page ad) 3 Reports

Access to the FC creative team to co-develop thought-leadership pieces about your sector or region. Dedicated space for your own branded assets/content (videos, whitepapers, brochure, etc.)

*VALUE ADD


Sector Focus Page 6 Months


Show Newsfeeds (2-3 insertions per show) 3 Shows


Access to the FC creative team to co-develop thought-leadership pieces about your sector or region. Dedicated space for your own branded assets/content (videos, whitepapers, brochure, etc.)

*VALUE ADD


Sector Focus Page 3 Months


“On the Fly” Report (Full page ad) 1 Report

Dedicated space for your own branded assets/content (videos, whitepapers, brochure, etc.)

*VALUE ADD

PACKAGE 4: REGIONAL FOCUS

Regional Focus Page 1 year

Show Newsfeed (2-3 insertions)(Lead Sponsor) 1 Show


Dedicated space for your own branded assets/content (videos, whitepapers, brochure, etc.)

*VALUE ADD

2015 EDITORIAL CALENDAR

JANUARY Week 01 Week 02 Charter and Management Week 03 OEMs: Light Week 04 Quarter 1: Regulatory

Week 05 2015 Market Report

FEBRUARY

Week 06 Trip planning (S&D)

Week 07 Jets vs Turbos

Week 08 Painting

Week 09 Insurance

MARCH

Week 10 Helicopters (Heliexpo)

Week 11 Airports (Bizports Expo)

Week 12 Weather

Week 13 Avionics (Cockpit)

Week 14 Fuel

APRIL

Week 15 Crew Training

Week 16 Asia (ABACE)

Week 17 Design and Completions

Week 18 OEMs: Mid-size

MAY

Week 19 Charter (Index) Week 20 Europe (EBACE)

Week 21 Regulatory

Week 22 Catering

JUNE

Week 23 France (Paris Airshow)

Week 24 Quarter 2: Regulatory

Week 25 Refurbishment

Week 26 Airports

Week 27 OEMs: Heavy

JULY

Week 28 Safety and Training

Week 29 FBOs

Week 30 Finance

Week 31 Mid-Year Update

AUGUST

Week 32 MRO

Week 33 Latin America (LABACE)

Week 34 Insurance


SEPTEMBER Week 36 Weather Week 37 Russia/CIS (JetExpo) Week 38 Avionics (Cabin) Week 39 Africa (AfBAA)

Week 40 Tax

OCTOBER

Week 41 Safety & Training

Week 42 Innovation in Aircraft

Week 43 OEMs: New Models

Week 44 FBOs

NOVEMBER

Week 45 Avionics

Week 46 Middle East (Dubai Airshow)

Week 47 North America (NBAA)

Week 48 Fuel

DECEMBER


Week 50 Brokerage

Week 51 End of Year Recap

Week 52 MRO

Week 53 Design & Completions

SECTOR FOCUS AND REGIONAL FOCUS

SPECIFICATIONS

Lead Banner: •  924 x 118px •  JPG

Sponsor Logo •  160 x 150px

•  JPG

Images for Sidebar Assets •  160 x 200px

•  JPG

Send artwork and ad materials to: [email protected] or upload to: wetransfer.com

FULL PAGE AD

•  Vertical orientation •  1536 x 2048px •  PDF or JPG, or if HTML a ZIP file that contains

HTML file, CSS file and any additional images or content.

•  No FLASH scripts, please.

“ON THE FLY” REPORT FOR IPAD

SPECIFICATIONS Send artwork and ad materials to: [email protected] or upload to: wetransfer.com

BANNER AD

•  564 x 90px •  JPG

NEWSFEEDS (SHOW AND WEEKLY)

CONTACT INFORMATION

Nick Klenske

Editor [email protected] +32 (0) 470 05 59 96

Nadia K. Del Rio

Marketing Manager [email protected] +32 9 262 03 30

Mike Vlieghe

Creative Manager [email protected] +32 9 262 03 30

Taunya Renson-Martin

Managing Partner [email protected] +32 9 262 03 30 Jason Zappa Janse

Editorial Contributor [email protected] +32 9 262 03 30

Natalya Berdikyan

Commercial Consultant [email protected] +32 9 262 03 30

Your “World of FC” Contact Rick Judge Commercial Manager [email protected] +1 518 727 3000 Our Snail Mail Address

1701 Pennsylvania Avenue Suite 300 Washington, DC 20016 Got News?

[email protected]

2015 FlyCorporate Media Kit

Marketing

Transcript of 2015 FlyCorporate Media Kit