2015 FINANCIAL DETAILS - WordPress.com · Total expedition 2015 244.123.129 bottles Variation...
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2015 FINANCIAL DETAILS
Transcript of 2015 FINANCIAL DETAILS - WordPress.com · Total expedition 2015 244.123.129 bottles Variation...
2015FINANCIAL
DETAILS
DO CAVAAv. Tarragona, 2408720 Vilafranca del Penedè[email protected]
crcava @DO_Cava
index
1/Registry situation 03
2/Expeditions 05
3/Cava in world 06
4/Foreign Market 09
5/Cava in the EU 12
6/Cava in other foreign countries 13
7/Domestic market 14
8/Sales by categories 15
9/Cava Premium in world 20
10/Main cava promotion 24projects of 2015
Page
3
1.1 Vine producting assets
1.2 Registered surface by grape varieties
Number ofproducting assets2015
6.350
Registredsurface (Has)2015
33.591 Has
35,3%
25,5%
20,3%
8,7%
0,2%
2,5%
3,3%
4,1%
0,1%
Superficie inscrita por variedades
macabeo
xarel·lo
parellada
chardonnay
subirat parent
pinot noir
trepat
garnacha negra
monastrell
macabeo 11.846,89 Has
xarel·lo 8.566,34 Has
parellada 6.815,86 Has
chardonnay 2.926,07 Has
subirat parent 78,40 Has
pinot noir 836,91 Has
trepat 1.102,64 Has
garnacha tinta 1.377,30 Has
monastrell 40,81 Has
1. registry situation
4
1. registry situation
1.3 Cellars producers of base wine
1.4 Cellars producers of cava
YEAR COMPANIES
2010 164
2011 165
2012 163
2013 162
2014 159
2015 158
YEAR COMPARIES
1980 82
1990 235
2000 269
2010 256
2011 254
2012 253
2013 247
2014 244
2015 241
5
2. expeDitions
2.1 Historic evolution of cava expeditions
Total expedition2015
244.123.129 bottles
VariationS/2014
0,76%
YEAR TOTALS DOMESTICMARKET
FOREIGNMARKET
1900 200
1910 400
1920 1.000
1930 2.400
1940 2.400
1950 5.700
1960 10.500
1970 47.000
1980 82.048 72.000 10.048
1990 139.726 92.500 47.226
2000 196.751 99.732 97.019
2010 244.801 95.641 149.160
2015 244.123 86.876 157.247
* in thousands of bottles
6
3. cava in world
3.1 Foreign market
3.2 Domestic Market
157.247.036 bottles
Total ForeignMarket 2015
114.011.566 bottles
UE
43.235.470 bottles
Other Countries
VariationVS/2014
1,64%
VS/2014
2,15%
VS/2014
0,33%
86.876.093 bottles
Total Domestic Market 2015
VariationVS/2014
-0,80%
7
3. cava in world
35%47%
18%
Cava Global 2015
domesticmarket
ue Market
other countriesmarket
3.3 Cava sales in 2015
8
230.000
235.000
240.000
245.000
250.000
2010 2011 2012 2013 2014 2015
Tho
usan
ds o
f bo
ttle
s
Evolució de la producció de Cava
YEAR TOTALS % Domestic Market % U.E.
MARKET %OTHER
COUNTRIESMARKET
%
2008 228.050 1,38 89.130 -9,21 106.540 12,15 32.380 1,88
2009 219.463 -3,77 88.253 -0,98 99.041 -7,04 32.383 0,01
2010 244.801 11,55 95.641 8,37 110.649 11,72 38.511 18,92
2011 239.555 -2,14 87.309 -8,71 113.219 2,32 39.027 1,34
2012 243.232 1,53 81.825 -6,28 119.666 5,69 41.741 6,95
2013 241.365 -0,77 81.438 -0,47 117.836 -1,53 42.091 0,84
2014 242.288 0,38 87.580 7,54 111.620 -5,3 43.088 2,36
2015 244.123 0,76 86.876 -0,80 114.000 2,15 43.236 0,33
S/ TOTAL 35,58 46,7 17,71
*in thousands of bottles
3. cava in world
3.4 Expeditions evolution
9
4. foreing MarketT
hous
ands
of
bott
les
75.000
100.000
125.000
150.000
175.000
2010 2011 2012 2013 2014 2015
Resum Mercat Exterior
YEAR Bottles 75 CL.CHANGE(%).
ON PREVIOUS YEAR
1980 10.048.230
1985 28.852.069
1990 47.226.159
1995 60.729.132
2000 97.018.660
2010 149.160.023 13,68
2011 152.246.793 2,07
2012 161.406.721 6,02
2013 159.927.191 -0,92
2014 154.708.279 -3,26
2015 157.247.036 1,64
4.1 Stadistics 1980-2015
10
4. foreing Market
4.2 Ranking by countries
COUNTRY BOT. 75cl % BOT.s/2014
GERMANY 33.079.495 8,29
BELGIUM 30.141.855 -0,87
UNITED KINGDOM 27.902.425 -3,23
UNITED STATES 19.790.309 8,6
JAPAN 7.826.844 2,14
FRANCE 7.430.344 16,74
NETHERLANDS 3.124.221 22,13
SWEDEN 3.016.229 8,15
FINLAND 2.888.473 -1,04
SWITZERLAND 2.686.852 -7,2
CANADA 2.379.699 10,16DENMARK 1.572.507 10,43NORWAY 1.484.292 -7,56BRAZIL 1.113.512 -13,41ISRAEL 882.457 -5,26
ESTONIA 851.437 37,75AUSTRIA 789.485 -34,42
AUSTRALIA 691.868 -5,97POLOND 621.503 -13,12RUSSIA 585.045 -16,39CHINA 515.839 -18,94
LITHUANIA 504.960 -40,96MEXICO 483.711 -1,48
SPAIN (DUTY FREE Z)
440.084 20,42
DOMINICAN REP. 427.156 0,8PORTUGAL 402.595 -16,14ARGENTINA 389.719 100,42
LUXEMBOURG 369.161 46,15ITALY 321.843 -25,58
URUGUAY 299.199 -55,93CZECH REPUBKIC 237.931 -7,7
PERU 236.672 -12,9PANAMA 231.080 21,81
ANDORRA 231.015 13,61
COUNTRY BOT. 75cl % BOT.s/2014
SOUTH KOREA 216.905 -3,78LATVIA 197.028 -45,21
SLOVENIA 180.163 12,76HONG-KONG 168.413 -11,67
IRELAND 161.249 37,86NIGERIA 132.932 -1,94
VENEZUELA 122.779 3,62COLOMBIA 120.921 -9,23
CHILE 111.991 -39,83ICELAND 109.176 29,32UKRAINE 97.176 -31,63KROATIA 92.077 -26,12
NEW ZEALAND 90.847 -16,48PARAGUAY 75.971 -80,63
CUBA 71.236 0,08SINGAPUR 66.904 14,89
COSTA RICA 65464 12,82GREECE 61.016 -31,37
MALDIVES 60.767 70,47QATAR 60.175 1,88
TAIWAN 58557 -16,56ARAB EMIRATES 58407 16,04
PUERTO RICO 56.371 -83,76KOREA 51136 125,47
NETHERLAND ANTILLES
49.971 -7,68
HUNGARY 42.136 -21,45MOROCCO 39.689 -5,33
GUATEMALA 37.592 -14,55SLOVAKIA 35.160 -14,76BAHAMAS 31.365 3,38ROMANIA 30.460 -65,8
VIRGIN ISLANDS 27.120 58,34
BELARUS 26.431 -53,57BOLIVIA 23.100 47,17TURKEY 22.489 -39,41
BULGARIA 21.727 2,01MARTINIQUE 20.481 -33,14
VIETNAM 20.461 171,37CYPRUS 19.769 -13,74
REUNION 18.245 -49,4ECUUADOR 18.084 -40,1PHILIPINES 17.672 -1,86
EQUATORIAL GUINEA
17.667 -53,28
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COUNTRY BOT. 75cl % BOT.s/2014
LIBERIA 720
NEW CALEDONIA 720 -40,33SAINT VINCENT 703 -41,44
GAMBIA 600 33,14
MYANMAR 420
JORDAN 300 -64,29CONGO 211 -74,31GUINEA 70 -91,12TOGO 12 -97,22
TOTALS 157.247.036 1,64
COUNTRY BOT. 75cl % BOT.s/2014
BARBADOS 17.184 85,71MALAYSIA 15.959 -14,57
EL SALVADOR 15.720 -51,73THAILAND 14.501 -52,8
SAINT LUCIA 13.800 -45,76SERBIA AND
MONTENEGRO13.049 24,26
KAZAKHSTAN 12.672 -44,97INDIA 11.743 476,37
ANGOLA 11.479 245,6ALGERIA 11.400
CAYMAN ISLANDS 10.476 206,32GHANA 10.157 298,02
INDONESIA 9.979 159,59JAMAICA 9.768 -28,47
SOUTH AFRICAN REP.
8.695 4,2
MALTA 8.395 -25,6HAITI 7.693 -56,46
GIBRALTAR 7.325 -7,73TANZANIA 6.551 -59,99
IVORY COAST 5.913BAHRAIN 5.820 -41,57SENEGAL 5.792 -4,3MACAU 5.261 37,88
HONDURAS 4.997 -49,04CAMBODIA 4.644 -31,32
UGANDA 4.512 150,67SRI LANKA 4.472 -7,37
BELIZE 4.075 4,48TRINIDAD AND
TOBAGO3.312 -30,13
BERMUDA 3.096 -22,75REP. OF CABO
VERDE2.575 2,17
BANGLADESH 2.400KENYA 2.173 -53,85
MONGOLIA 2.143GRENADA 1.800
SEYCHELLES Y DEP. 1.428 -25,63
NICARAGUA 1.296 -46,91
LEBANON 1.200 -70,75
KYRGYZSTAN 971EGYPT 920 127,72MALI 837
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5. cava in the european union
Tho
usan
ds o
f bo
ttle
s
0
50.000
100.000
150.000
1986 2011 2012 2013 2014 2015
mercat del cava U.E.
5.1 Historic by countries
COUNTRY 1986 2011 2012 2013 2014 2015
Germany 2.161 40.365 39.461 40.289 30.546 33.079
United Kingdom 1.225 31.956 35.926 29.904 28.833 27.902
Belgium 401 23.570 25.269 27.644 30.405 30.510
France 38 4.221 4.961 5.444 6.364 7.430
Netherlands 218 2.776 2.673 2.593 2.558 3.124
Finland 28 2.722 2.912 2.750 2.918 2.888
Sweden 1.000 2.225 2.443 2.592 2.789 3.016
Austria 90 1.354 1.533 1.482 1.203 789
Denmark 367 1.081 1.054 1.294 1.424 1.572
Poland 495 523 756 715 621
Portugal 218 490 484 469 480 402
Letonia 340 586 564 359 197
Ireland 42 322 231 183 116 161
Estonia 292 398 475 618 851
Italy 500 289 355 365 432 321
Lithuania 241 285 505 855 504
Czech Republic 136 224 195 257 237
Hungary 100 52 38 53 42
Slovenia 92 140 157 159 180
Greece 5 61 45 52 88 61
Slovaquia 41 43 32 41 35
Romania 25 26 31 89 30
Cyprus 21 31 29 22 19
Bulgaria 14 26 16 21 21
Malta 11 12 7 11 8
TOTALES 6.293 113.240 119.693 117.865 111.620 114.000
DIF.(%±) 5,7 -1,53 -5,3 2,15
% U.E. S/. TOTALS
16% 74% 74% 74% 72% 73%
*in thousands of bottles 75 cl.
13
6. cava in other Countries
6.1 Historic by countries
COUNTRY 2011 2012 2013 2014 2015
UnitedStates
17.366 17.224 17.845 18.224 19.790
Japan 5.511 7.326 7.727 7.662 7.826
Switzerland 3.235 3.133 2.870 2.895 2.686
Canada 2.028 2.132 2.079 2.160 2.380
Norway 1.531 1.566 1.523 1.605 1.484
Brazil 971 1.057 988 1285 1.113
Israel 1.058 858 917 931 882
Australia 376 390 592 735 691
Russia 505 829 561 699 585
China 246 370 310 636 515
TOTALS 32.827 34.885 35.412 36.832 37.952
*in thousands of bottles 75 cl.
32.000
33.000
34.000
35.000
36.000
37.000
38.000
39.000
2011 2012 2013 2014 2015
Mercat del Cava PaÏsos 3rs
32.000
33.000
34.000
35.000
36.000
37.000
38.000
39.000
2011 2012 2013 2014 2015
Mercat del Cava PaÏsos 3rs
In th
ousa
nds
of b
ottl
es
14
7. Domestic Market
7.1 Expeditions evolution in the domestic market
YEAR Domestic Market
2008 89.130
2009 88.253
2010 95.641
2011 87.309
2012 81.825
2013 81.438
2014 87.580
2015 86.876
Tho
usan
ds o
f bo
ttle
s
50.000
60.000
70.000
80.000
90.000
100.000
110.000
120.000
2008 2009 2010 2011 2012 2013 2014 2015
Evolució de producció de Cava Mercat Interior
15
8. cava sales by categories
88%
10%
2%
Comercialització de Cava per categories
Cava
Cava reserva
Cava Gran reserva
VS/2014
-0,07%
VS/2014
8,73%
VS/2014
0,56%
214.837.826bottles
24.550.458bottles
4.734.845bottles
CAVAMin. 9 months
CAVA RESERVAMin. 15 months
GRAN RESERVAMin. 30 months
16
8. cava sales by categories
214.837.826 bottles
TOTAL2015
67.450.365 bottles
Domestic Market
147.387.461 bottles
Foreing Market
VariationVS/2014
-0,07%
VS/2014
-1,19%
VS/2014
0,44%
31%69%
Cava Standard segons mercat
domestic market
foreign market
8.1 Cava (Min. 9 months)
17
8. cava sales by categories
24.550.458 bottles
TOTAL2015
15.271.347 bottles
Domestic Market
9.279.111 bottles
Foreing Market
VariationVS/2014
8,73%
VS/2014
0,43%
VS/2014
25,86%
62%38%
Cava Reserva segons mercat
domestic market
foreign market
8.2 Cava Reserva (Min. 15 months)
18
4.734.845 bottles
TOTAL2015
4.154.381 bottles
Domestic Market
580.464 bottles
Foreing Market
VariationVS/2014
0,56%
VS/2014
1,06%
VS/2014
-2,61%
88%
12%
Cava Gran Reserva segons mercat
domestic market
foreign market
8. cava sales by categories
8.3 Cava Gran Reserva (Min. 30 months)
19
20.882.339 bottles
TOTAL2015
19.683.940 bottles
Cava
1.175.459 bottles
Cava Reserva
22.940 bottles
Cava Gran Reserva
VariationVS/2014
3,21%
VS/2014
1,12%
VS/2014
70,44%
VS/2014
-15,92%
94,3%
5,6%
0,1%
Cava Rosat segons categoria
cava
cava rESErvA
cava GrAN rESErvA
8. cava sales by categories
8.4 Cava Rosé
20
9. premium cava in world
9.1 Total expeditions
Cava Premium segons categoria
84%reservA
16%Gran reservA
TotalRESERVA
2015
24.550.458bottles
TotalGRAN RESERVA
2015
4.734.845bottles
Total expedition2015
29.285.303bottles
VariationVS/2014
7,33%
21
9. premium cava in world
9.2 Premium cava by markets
66%
34%
Cava Premium segons mercat
domestic market
foreign market
Domestic Market2015
19.425.728bottles
Foreing Market2015
9.859.575bottles
VariationVS/2014
0,57%
VariationVS/2014
23,73%
22
9.3 Premium cava ranking
20 first countries
9. premium cava in world
COUNTRY PREMIUM CAVA 2015 % VS/ 2014
Spain 19.425.728 0,57%
Belgium 2.724.832 46,35
United States 1.226.745 50,34
Japan 959.641 1,28
United Kingdom 723.441 1,23
Canada 716.163 13,74
Germany 519.465 16,18
Sweden 406.864 54,03
Nederland 358.393 35,16
Norway 261.186 -23,69
Denmark 228.859 2,00
Finland 226.841 43,37
Switzerland 134.248 18,95
Peru 109.588 1,66
Dominican Republic 101.516 22,35
Australia 97.400 108,99
France 83.646 58,25
Mexico 48.967 98,42
Poland 48.966 6,48
Argentina 42.723 2159,28
Other Countries 840.091 2,22
TOTALS 9.859.575 23,73
23
2.724.832 bottles
Belgium VS/2014
46,35%
1.226.745 bottles
EEUU VS/2014
50,34%
723.441 bottles
United Kingdom VS/2014
1,23%
716.163 bottles
Canada VS/2014
13,74%
519.465 bottles
Germany VS/2014
16,18%
19.425.728 bottles
Spain VS/2014
0,57%
9.4 Countries with International Premium
Cava actions in 2015
9. premium cava in world
24
10. main cava promotion projects of 2015
Premium CavaExhibitionsPREMIUM CAVA PROMOTION EVENTFOR SPECIALIST PRESS AND OPINION LEADERSIN THE CATERING AND WINE INDUSTRY.ROUND TABLE AND SHOWROOM OF PREMIUM CAVA PRODUCTION COMPANIES.
Organised in:Madrid: 750 peoplePalma de Mallorca: 300 peopleSan Sebastian: 500 people
Great media impact.
CavaExperienceHIGH-LEVEL WINE-PAIRING DINNER WITH PREMIUM CAVAFOR SPECIALIST PRESS ANDOPINION-LEADERS IN THE INTERNATIONALCATERING AND WINE INDUSTRY.INTRODUCTION TO QUALIFIED SINGLE ESTATE CAVA.
Organised in:London(3): 150 MWs, 80 MSs and MW/MS studentsBelgium 30 journalistsGermany 30 journalistsMilan: 40 sommeliers (AIS)
PARTICIPATION OF THE CHEF OF EACHRESTAURANT (MICHELIN STARS) AND A SOMMELIER OR MW RENOWNED IN THE COUNTRY
25
10. main cava promotionprojects of 2015
CavaMasterclassSPECIALIST TRAINING IN CAVAIN UNIVERSITY TEACHING AND PROFESSIONAL TRAINING CENTRES, SOMMELIER ASSOCIATIONS ALSO WITH OPINION LEADERS IN THE WINE INDUSTRY
Over 1,000 people have received training in:
Germany · Belgium · USA · United Kingdom
Barcelona · Madrid · Burgos · Valladolid · Seville · San Sebastian
Cava TripsVISITS BY SPECIALIST PRESS AND MASTERS OF WINE FROM ALL OVER THE WORLD TO THE CAVA REGION CAVA MASTERCLASS AND VISITS TO VARIOUSPRODUCTION COMPANIES.
Countries:united Kingdom (2)germany (2)Canada
taiwan
Brazil
australia
26
Cavanight & MixologyPROMOTION OF CAVA AMONG YOUNG CONSUMERSTHROUGH EVENTS IN FASHIONABLE ESTABLISHMENTS IN MAIN CITIES. DESIGN OF COCKTAILS WITH CAVA TO DEMONSTRATE ITS VERSATILITY.
Organised in:Barcelona: 250 peopleMadrid: 200 people
ATTENDANCE OF TRENDY BLOGGERS, INSTAGRAMERSAND INFLUENCERS IN SOCIAL NETWORKSEXCLUSIVE CAMPAIGN IN NETWORKS.GREAT MEDIA IMPACT.
SommeliersCompetition1st EDITION OF THE “BEST CAVA SOMMELIERIN SPAIN” COMPETITIONSELECTION TESTS IN 12 AREAS OVER 2YEARS OVER 200 PARTICIPANTS
Grand final in 2015 in Barcelona:24 Finalists250 GuestsSommelier service in real timePopular jury and professional juryJury of honour with leading figures in the sectorDocumentary: CAVA, EMOTION&HARMONY
10. main cava promotionprojects of 2015
27
OenovitiSymposiumSUPPORT FOR SCIENTIFIC RESEARCHIN THE WINE INDUSTRY BY HOSTING THEOENOVITI SYMPOSIUM AS PART OF THE2015 INTERNATIONAL CAVA CONGRESS
Over 200 researchers, scientists, winemakers, engineers,agriculturalists, etc.
In collaboration with ROVIRA I VIRGILI UNIVERSITY.Themed around “gushing”.
Semanadel Cava enEXPOMILANO 2015Cub ExPERIEnCE: interactive space of didactic promo-tion of cava. More than 1000 visitors.
CAVA TASTInG: two daily tastings with food pairings with products of the Mediterranean Diet. In total 540 people.
RnE PROGRAM “no es un día cualquiera” elive from Milan.
10. main cava promotionprojects of 2015
