2015 FIFA Women’s World Cup Final Report - …...2015/09/15 · Presentation - Update on FIFA...
Transcript of 2015 FIFA Women’s World Cup Final Report - …...2015/09/15 · Presentation - Update on FIFA...
2015 FIFA Women’s World Cup Final Report
The Women’s World Cup winner is… Vancouver
Vancouver Fan Zone
Vancouver Fan Zone by the Numbers
13 days = 102 hours of activity
132,000 visitors
33 Canadian Soccer Women’s Alumni
18 performing groups = 163 performers
1,707 bike valet users
230 volunteers = 598 shifts = 3,210 hours
43,620 recycled bottles = $1,850.90
Vancouver Fan Zone Survey
• 55% lived outside of the Lower Mainland (Metro & Fraser Valley)
• 95% likely to recommend Vancouver as a travel destination
43% of visitors surveyed were 1st time visitors to Vancouver
• 84% overall enjoyment of the Fan Zone as good or excellent
Vancouver Fan Zone Earned Media
Vancouver Fan Zone – Engagement
Vancouver Fan Zone – Engagement
Canada Soccer Women’s Alumni
Women’s World Cup Legacy
$5960
Women’s World Cup Legacy
Vancouver Women’s World Cup Budget
Revenues City of Vancouver commitment $1,200,000.00 FIFA Marketing funds $55,000.00 Hospitality Revenue $106,231.72 WWC Legacy Projects $60,000.00
Revenues TOTAL $1,421,231.72 Expenses Production $1,125,389.80 City Expenses $37,778.44 Marketing Communications $28,658.00 Insurance $40,000.00 Sport BC Expenses $70,349.80 WWC Legacy Projects $60,000.00
Expenses TOTAL $1,362,176.04
UNEXPENDED PORTION OF COV commitment: $59,055.68
Presentation Title 12
Summary
• Strong performance by Hosting Partners and City staff o Good feedback from FIFA organizers
• Financially successful with 5% saving on City allocation
• Strong legacy related to involvement of former national team members
• Appreciation to all volunteers and elected officials who participated