2015 Casual Dining Benchmark Study...social media usage. Casual Dining 2015 Casual Dining Benchmark...
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INFOGRAPHIC Source: 2015 Casual Dining Benchmark Study Copyright © 2006-2016 Market Force Information, Inc. All other trademarks are the property of their respective holders. www.marketforce.com I N NOVEMBER 2015 WE SURVEYED 6,730 US consumers and asked them about their casual dining habits including brand preference, visit frequency, brand engagement, customer experience and social media usage. Casual Dining 2015 Casual Dining Benchmark Study THE EXPERIENCE BUFFET 38% 62% 56% earn more than $50k/year s s The majority of guests eat at casual chain restaurants 1 to 4 times a month How frequently do you dine at casual dining CHAIN restaurants? More than 1 in 10 guests reviewed restaurants prior to eating at that location “14% Yes” Prior to eating at this restaurant, did you read any social media reviews about the restaurant? 38% 17% 38% 4% 24% 76% 3% Not Satisfied 1 2 3 4 Very Satisfied 5 How satisfied were you with your overall experience during your most recent visit at this BUFFET restaurant? 1 in 4 buffet restaurant guests were dissatisfied with their experience. 1 to 4 times per month 5 to 9 times per month 10 or more times per month 90% It’s not OK just to be OK! “Delighted” dining guests are 3.7 times more likely to recommend a brand than those who give a 4 rating. Excellence makes a difference! Likelihood to Recommend % Top Box (5) Not Satisfied (1 - 3) Satisfied (4) Very Satisfied (5) 0% 10% 20% 30% 40% 50% 60% 70% 80% Pizza Ranch delivers the best experience on the Composite Loyalty Index s s Pizza Ranch Old Country Buffet 0% 30% 10% 40% 20% 50% 60% 70% Golden Corral Hometown Buffet Cici’s Pizza 3.7X
Transcript of 2015 Casual Dining Benchmark Study...social media usage. Casual Dining 2015 Casual Dining Benchmark...
INFOGRAPHIC
Source: 2015 Casual Dining Benchmark Study Copyright © 2006-2016 Market Force Information, Inc. All other trademarks are the property of their respective holders. www.marketforce.com
IN NOVEMBER 2015 WE SURVEYED 6,730 US consumers and asked them about their casual dining habits including
brand preference, visit frequency, brand engagement, customer experience and social media usage.
Casual Dining2015 Casual Dining Benchmark Study
THE EXPERIENCE
BUFFET
38%62%
56% earn more than $50k/year
s
s
The majority of guests eat at casual chain restaurants 1 to 4 times a month
How frequently do you dine at casual dining CHAIN restaurants?
More than 1 in 10 guests reviewed restaurants prior to eating at that location
“14% Yes”
Prior to eating at this restaurant, did you read any social media reviews about the restaurant?
38%17% 38%4%
24% 76%
3%
Not Satisfied
1 2 3 4
Very Satisfied
5How satisfied were you with your overall experience during your most recent visit at this BUFFET restaurant?
1 in 4 buffet restaurant guests were dissatisfied with their experience.
1 to 4 times permonth5 to 9 times permonth10 or more times permonth
90%
It’s not OK just to be OK!
“Delighted” dining guests are 3.7 times more likely to recommend a brand than those who give a 4 rating. Excellence makes a difference!
Like
lihoo
d to
Rec
omm
end
% T
op B
ox (5
)
Not Satisfied(1 - 3)
Satisfied(4)
Very Satisfied(5)
0%
10%
20%
30%
40%
50%
60%
70%
80%
Pizza Ranch delivers the best experience on the Composite Loyalty Index
s
s
Pizza Ranch
Old Country Buffet
0% 30%10% 40%20% 50% 60% 70%
Golden Corral
Hometown Buffet
Cici’s Pizza
3.7X
