2015 Business Intelligence and Analytics Predictions
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Transcript of 2015 Business Intelligence and Analytics Predictions
2015 Business
Intelligence Predictions
Each year around this time we at
TARGIT like to hash out what we believe
the landscape of business intelligence
will look like as the next year unfolds.
Last year
in our predictions
we were hot on
Mobile BI
the Big Data Explosion
and a shift to
In-memory and
Cloud-based BI
Architecture
And 2014 saw just that.
As 2015 roars closer, we have some
ideas of what will become the new
focus points for the business
intelligence and analytics market.
1Increased Data Governance
With the increased investment
that companies are now making to set
their data free to decision makers throughout
the organization, there’s an obvious need
for a new role to control that data.
Companies are creating,
accessing, and using drastically
more data from more data sources
than ever before.
This requires a position
to not only manage data,
but understand how it’s
being used throughout
the company, as well as
filter the clutter for what’s
most important.
Today’s BI solutions are so extensive,
now is the time to clean up and focus
on the critical objectives.
According to Gartner, there are
currently more than double the
number of Chief Data Officers
serving in global organizations than
there was two years ago
and they expect by 2015,
25% of all global
companies will have
some sort of data
governor in place.
Your data is invaluable.
Make sure it’s used optimally by
the right people at the right time.
2The Rise of Embedded BI
Everyone has their
daily business routine.
Adding a new process into that might at
first seem disruptive, despite whether or
not it’s good for business.
And as everyone knows, the more
complicated a process becomes, the
less likely it is to be executed.
If you’re invested in a business intelligence
environment that isn’t being satisfactorily
adopted throughout the organization, the
problem might not be the platform
but the way in which reports,
dashboards, and analyses
are being delivered.
The solution is to provide access to the right
information where people are working.
Embedding an
analysis on the
product card in
your ERP
system or on
the customer
card in your
CRM system
is an easy way
to ensure BI is
consumed when
and where
people need
it most.
3Simplified Data Visualizations
As we’ve written
about before,
the average attention
span is shrinking.
With the daily bombardment of
information, it’s no wonder our attention
is pulled in every which way
lingering typically on a single
task for just 8 seconds
before something else
demands our attention.
Like the latest viral cat video on YouTube
Dashboards and analyses then, are going
to become increasingly simplified in order
to convey the most critical information in
the fastest, most efficient way possible.
With the number of roles and variety of
ways different personas prefer to consume
information, an analysis that’s built for
everyone is guaranteed to portray so much
that very little value will actually be gleaned
in the time employees devote to it.
Data visualizations
must be
designed for each
specific persona
and display only the most critical KPIs.
Every dashboard and analyses must be
designed with the Goldfish Effect in mind.
4Increased Data Experimentation
In 2014, 73% of companies
either had already invested in or
planned on investing in Big Data
solutions, according to Gartner.
That didn’t mean,
however, that
companies knew
what to do with it.
Gartner found that despite the
dramatic rise in investment in Big
Data, there was no corresponding
rise in Big Data projects.
Signaling that companies
don’t know where to start.
2015 will be the year of
experimentation as
companies not only get
their Big Data feet wet
but play with new and exciting
ways that Big Data can
change their world views.
It’s now easy for users
to pull in relevant
external data to
analyze independently
or to mashup with an
organization’s existing
internal data.
This video shows how tools like TARGIT
Data Service and Data Mashup make
experimentation fast and easy.
2015 is going to be an exciting year for
business intelligence and analytics.
Everyday we see more
organizations,
governments, and
sports teams embrace
analytics. See our
recent blog post.
Becoming data-driven has never been
more important.
The future of BI is now at TARGIT.
Join the community and stay in the know.