2015 Brand Promotion Plan2017 Road Show Proposal

Objective

Further expand your retail channels

Exhibition is an traditional way for you to meet with huge amount of retailer channel in short period of

time, but we think that we could do more. Roadshow is a further assistance for expanding your retail

channel.

Whole year marketing eventIn addition to the show itself, roadshow provide an additional chance in rest of the month to present your

product and extend your retail network.

Development at new potential citiesYangtze River Delta, Pearl River Delta and Central China is the potential city with growing of high value

product consumption willingness. Roadshows will be held in this area which assisting your retail channel

development in those potential city.

Getting a better understanding on marketMeet with local retailer people face to face. Their direct response and comment is a valuable marketing

information for a reference.

2016 Events Review Chengdu—— Yan Ji You

2016 Events Review Wuhan—— Hi Department

2016 Events Review Chongqing—— Chongqing Book-selling Centre

2016 Events Review Xi’An—— Yan Ji You

2016 Reports

Comments from road show participant

TVS Regional Manager - Mrs. Sophie Shu:

The performance of Wuhan Roadshow is excellent. I am

glad that I joined the upcoming roadshow at Shanghai,

Chongqing.

Brabantia Sales Director - Mr. Stefan Kersten:

It is a great idea to organize a roadshow event at 2nd tier

cities prior to ILC exhibition at Shanghai. We got a

beneficial from this road show.

2017 Road Show Schedule (preliminary)

Date City

Mar. 24th Nanjing

Apr. 21st Shenzhen

Jun. 2nd Guangzhou

Jul. 7th Suzhou

Aug. 18th Changsha

*Above date is subject to change based on actual situation

2017 Road Show Venue

Retail experience store、household brand integrated store、hotel according to the

characters of the events）

Road Show Detail

Display Full day product presentation, open to public

Workshop & Networking Scale: 50~100 attendees Activities:

2017 Global lifestyle trend presentation By professors to share the global lifestyle trends from Ambiente

2017, and to explain the latest design ideas in Europe and America.

Brand presentation (10 mins per brand) Networking at product presentation zone Dinner party

Who is attending

Local Retail Associations and their members

Buyer from local Departments store and Shopping Centers

ILC VIP buyer club member

Local Media

Road Show Rundown (Preliminary)

Description Time

Afternoon 13:30

1 2017 Global lifestyle trend presentation 20mins

2 Interior Lifestyle China 2017 updates 10mins

3 Brands presentation 10mins/brand

4Local market information sharing from local association

leader10mins

5 Tea time - Networking section 30mins

Evening 18:00

Dinner party 100mins

Cost: RMB$5,000 per session

Included:

1. 1m x 1m area for product display

2. Brand / product presentation (10 mins)

3. Promotion material distribution: Each participate will received a folder which

included your company / product information (material is provided by

company / brand)

4. Dinner party (2 persons for each company / brand)

Valued-added Service

Wechat Promotion

Interior Lifestyle China and Messe Frankfurt exhibition visitor center, these two

wechat platform, will report on road shows and introduce the involved brands.

EDM Promotion

Interior Lifestyle China will report on road

shows and introduce the involved brands.

Getting Business Card

Brands who attend the road

shows will get scanned business cards

of all the audience after the events.

To get further information, please contact：

Messe Frankfurt (Shanghai) Co Ltd11th floor , Building 1, Century Avenue 1229, Pudong New Area, Shanghai

Phone：+ 86 21 6160 8555 to 275Fax：+ 86 21 6160 0788Contact：Mr. Leo Gu

interior@china.messefrankfurt.comwww.il-china.com@ Interior Lifestyle China

Contact us

2015 Brand Promotion PlanThank you!