2015 - BOOK OF THE YEAR

184
2015 A YEAR OF COMMUNICATION By

Transcript of 2015 - BOOK OF THE YEAR

Page 1: 2015 - BOOK OF THE YEAR

2015

A YEAR OF

COMMUNICATION

By

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PRESS REVIEW 2015

Cosmogen is booking a yearly media planning in 5 professional magazines. Not less than 70 citations apart from our media scheduled has been released about Cosmogen

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JANUARY 2015

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COSMETIQUE MAG JANV 2015

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Beauty Packaging – Janv 2015

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Beauty Packaging – Janv 2015

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Beauty Packaging – Jan 2015 At Luxe Pack Monaco 2014

Formes de Luxe – Jan 2015 Award in Luxe Pack Monaco 2014

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Formes de Luxe / Directory – Jan 2015

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Emballages Magazine– Jan 2015

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FEBRUARY 2015

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Beauty Packaging Jan/Feb 2015

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Cosmétique Mag Feb 2015

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Beauty Packaging Jan Feb 2015

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Premium Beauty Feb 2015

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Brazil Beauty News Feb 2015

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Emballages Magazine Jan/Feb 2015

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Emballages Magazine Jan/Feb 2015

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Website Cosmetic Design Europe – Mail shot Feb 2015

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MARCH 2015

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Cosmétique Mag March 2015

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Cosmétique Hebdo March 2015

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Cosmétique Mag March 2015

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Formes de Luxe March 2015

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Beauty Packaging March 2015 Issue : 2015 Corporate Profiles

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Website Cosmetic Design USA– Mail shot March 2015

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Website Cosmetic Design USA– Text Ad March 2015

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Cosmetic Business March 2015

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APRIL 2015

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Cossma April 2015

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Brazil Beauty News – Banner April 2015

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Brazil Beauty News - April 2015

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Brazil Beauty News - April 2015

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MAY 2015

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Cosmetic Business- May 2015

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BRAZIL BEAUTY NEWS - May 2015

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BRAZIL BEAUTY NEWS - May 2015

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BEAUTY PACKAGING- May 2015

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Formes de Luxe – May 2015 Beauty Packaging Magazine Apr/May 2015

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JUNE 2015

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Premium Beauty News – June 2015

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CosmétiqueMag- June 2015

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FORMES DE LUXE - June 2015

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FORMES DE LUXE - June 2015

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COSMETIQUE DESIGN EU- 23 June 2015

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PREMIUM BEAUTY – Website June 15

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BEAUTY PACKAGING– Website June 15

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JULY & AUGUST 2015

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MAKE UP IN PARIS– Website July 3rd, 2015

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Madame Figaro – July 2015

Redken

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Brazil Beauty News – NL Website – July 2015

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Beauty Packaging– July/Aug 2015

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Beauty Packaging– July/Aug 2015

Our famous

commercial Director

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Formes de Luxe – Special issue 2015

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Formes de Luxe – Special issueAug 2015

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Formes de Luxe – Special issueAug 2015

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Formes de Luxe – Special issueAug 2015

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Formes de Luxe – Special issueAug 2015

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Premium Beauty News – Website – aug 26th 2015

Cosmogen develops a new brush for Yves-Saint-Laurent

Beauté

Yves-Saint-Laurent Beauté

entrusted Cosmogen for making the Volupté

Blush Collection Spring Look 2015, a ball

shaped brush that is so feminine with its

fuchsia colour.

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SEPTEMBER 2015

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Mini Sqn’spatula (smooth & scrub) in blue color for Estée Lauder

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BRAZIL BEAUTY NEW – NL Website 1st SEPT. 2015

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Premium Beauty News– website Sept. 18th 2015

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COSMOPOLITAN – SET. 2015

Squeeze’n Tint

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FORMES DE LUXE N°108 – Sept. 2015

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COSMETIQUEMAG – N°164 Sept. 2015

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BEAUTY PACKAGING MAG – N°6 Sept. 2015 News PACKAGING – N°19 2015

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BW CONFIDENTIAL– N°23 Sept. 2015

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COSMETIC DESIGN – WEBSITE Sept 17th. 2015 / Mailshots

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PACKAGING EUROPE – WEBSITE Sept 9th 2015

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OCTOBER 2015

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PREMIUM BEAUTY NEWS – Website oct 19th. 2015

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COSMETIC BUSINESS– Website oct 14th. 2015

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COSMETIC BUSINESS– Website oct 14th. 2015

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BRAZIL BEAUTY NEWS – Website oct 20th. 2015

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COSSMA– N°16 oct. 2015

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SPC – N°88 oct. 2015

Full page advert

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COSMETIQUEMAG– N°165 oct. 2015

Packaging cosmogen for Estée Lauder

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COSMETIQUEMAG– N°165 oct. 2015

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FORMES DE LUXE – N°109 oct. 2015

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FORMES DE LUXE – N°109 oct. 2015

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Packaging Europe – Oct 2015

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BRAZIL BEAUTY NEWS – Website oct 27th. 2015

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BEAUTY PACKAGING MAG – N°7 oct-Nov 2015

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BEAUTY PACKAGING MAG – N°7 oct-Nov 2015

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ED EMBALLAGE DIGEST PACKAGING– oct 2015

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ED EMBALLAGE DIGEST PACKAGING– oct 2015

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NOVEMBER 2015

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PREMIUM BEAUTY NEWS – Website Nov 3rd 2015

Seen at Luxe Pack 2015

Cosmogen, the French supplier of

brushes, accessories and cosmetic

packaging, launched Attract One a

patented skin care applicator, featuring

a metallic ball magnetically attached to

a fully customizable handle. The

metallic ball is fully uncovered to gain

up 3 times more surface application

compared to usual roll on applicators.

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COSMETIC DESIGN – Website Nov 3rd 2015

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BW CONFIDENTIAL – Website issue –Nov 5 2015

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COSMETIQUE MAG – Nov n°166 2015

Guerlain jar by Cosmogen - Météorites

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FORMES DE LUXE – Nov n°109 2015

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FORMES DE LUXE – Nov n°109 2015

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FORMES DE LUXE – N°109 Nov. 2015

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FORMES DE LUXE – N°109 Nov. 2015

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FORMES DE LUXE – N°109 Nov. 2015

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PREMIUM BEAUTY NEWS – Website Nov. 25 2015

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DECEMBER 2015

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BRAZIL BEAUTY NEWS – Website Dec 1 2015

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BRAZIL BEAUTY NEWS – Website Dec 1 2015

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BEAUTY MARKET – Website Dec 4 2015

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Brazil Beauty News – Website Dec 15 2015

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2015 EXHIBITIONS

Cosmogen is attending

to 6 international

exhibitions

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2015 EXHIBITIONS

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FCE Sao Paulo – Post show

Now representing the world’s third largest

cosmetics market, Brazil is banking on a

continued growth of over 10% per year (+11% in

2014, according to the ABIHPEC), which could

make it reach the second rank by 2020, behind

the United States.

The event gathered about 500 exhibitors, local

and international ingredient, packaging,

formulation, and tailor-made manufacturing

suppliers, as well as industrial equipment

manufacturers - 17,000 professional visitors

FCE Cosmetique features all the segments of the

industry and is to remain a key annual event for

most Brazilian professional.

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FCE – SAO PAULO

Booth builder realized specific booth as per drawings supplied by Cosmogen

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Press communication

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FCE – Feed back

Flavio UNIKOWSKYs comments – Latin America Manager

“Our presence at the FCE was very important because Cosmogen still needs to solidify its presence in Brazil among the market. Different than other shows, the FCE is very much focused for the Brazilian market and, as it is already known, the visitors look for new alternatives and innovation available in Brazil. Most of our products of our range, specially the brushes, are still considered prestige in our segment for the Brazilian…. Due to our innovative items and our improvement on the marketing actions, Cosmogen is building up the reputation of premium supplier and “Trend Leader” of brushes, …“

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More pictures from FCE….

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LP NY – Post show

Held at Pier 92, the show floor welcomed over 3600

visitors, a 9% increase from 2014 and showcased

over 220 exclusive exhibitors.

This year, technology seemed to be in the

forefront for many exhibitors. In addition to

aesthetically beautiful and intricate packaging

finishes, cooling and heating technologies have

surfaced as an upcoming market trend. The

immersion of haptic “touch” technology is being

applied to all realms of high end cosmetic

packaging. Cosmogen’s “New patented self-

heating tube” received quite a bit of attention at

this year’s show. These self-heating tubes are

pioneering the way formulas are applied and

paving the way for additional technology

implementations

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LP NY – Feed Back Marianna CILAURO - Vice President Sales U.S. Oscar LAGUARDIA - US West Coast Sales Director

“It was a fantastic show! “

More pictures from LP NY….

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Press communication

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MakeUp in Paris – Le Carroussel du Louvres As last year, the MUP took place in the famous Carroussel du Louvres site.

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With more than 3200 visitors in two days, this sixth edition of MakeUp in Paris will have beaten all records in terms of attendance. Records in terms of foreign visitors with a percentage of 28%, records in terms of participants to conferences with a total of 1,200 people. When you remember that the first edition in 2010 had gathered 30 exhibitors and welcomed 700 visitors! The main advantages of the "MakeUp in" concept will have therefore once again proven their worth!

"What matters, explain organizers is to have the right exhibitors and the right visitors. Obviously we cannot have one without the other". No doubt, top professionals were present. With every passing year, the "MakeUp In" concept is strengthening and that's good news for the dynamics of a highly innovative sector. The innovation tree was also hugely successful. The forthcoming appointments being MakeUp in NewYork, early September and MakeUp in SaoPaulo, early December. Because this winning concept also exports itself, much to the satisfaction of global beauty players.

MAKE UP IN PARIS – Post show

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MUP Booth all inclusive, customized with our own graphics Booth has been splitted within 2 universes : Brushes & Packaging

BRUSHES & TRENDY SETS

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MUP Booth all inclusive, customized with our own graphics Booth has been splitted with our 2 universes : Burshes & Packaging

PACKS

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AWARD - IT Products

The innovation Tree

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PREMIUM BEAUTY – Website June 15

Press communication

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ANIMATION

MakeUp Demos sponsoring

Cosmogen offered a selective choice of our brushes from our "PRO" Range. Focus on coverage for eye and lip application. Make up students challenged their creativity on the year's theme "Crazy Parisian Nights".

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MUP – Feed back

French Team of Cosmogen

« The booth was very attractive. A lot of contacts and customers meeting during the exhibition »

More pictures from MUP…

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MakeUp in New York – Penn Plaza Pavillon First participation for Cosmogen – Only upon VIP invitation Focus on ATTRACT ONE and latest innovation

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MakeUp in NY – Post show

MAKEUP IN NEWYORK 2015 : "VERY BUSY !"

The testimonials from exhibitors and visitors below confirm

it: MakeUp In NewYork 2015 was a success! We were

thrilled to welcome so many high-profile visitors from all

corners of the industry, and to provide a productive

networking and business venue for our exhibitors. Our entire

MakeUp in NewYork team is eagerly looking forward to the

6th edition of MakeUp in NewYork, which we will organize in

a different venue for 2016.

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Booth all inclusive, customized with our own graphics. Booth has been outlined as a workshop. All products were near customers. They were able to try each sample with formula.

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Interview by Beauty Packaging Magazine – direct live from the booth

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LPM – Post show

The 2015 edition received :

8651 visitors (+2% versus 2014)

450 exhibitors of which 80 new one’s

Categories of visitors has increased in :

+ 20% for marketing & communication

+ 22% for designers

+ 5% for R&D

More international :

+ 50% Latin America

+ 25% Usa/Canada

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Booth of 33 sqm together with VIP terrace.

Creation of dedicated area to

ATTRACT ONE

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Some pictures…

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Press release

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Premium Beauty News

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Premium Beauty News

Seen at Luxe Pack 2015

Cosmogen, the French supplier of brushes,

accessories and cosmetic packaging,

launched Attract One a patented skin care

applicator, featuring a metallic ball magnetically

attached to a fully customizable handle. The

metallic ball is fully uncovered to gain up 3 times

more surface application compared to usual roll

on applicators.

Packaging Europe

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Make Up In Sao Paulo – Post show

Very qualified visitors – (marketing & direction) - some make up artists

1 contact = 4/5 persons

Contact with the main famous brands, even JAFRA (mexico)

The location of our booth could have been better. The best one was

STRAND cosmetics.

However, the booth has been really appreciated due to reachable samples,

identification of each univers, and nice graphics as the brush campaign.

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The booth

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The IT - Innovation Tree

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COSMOGEN….2016 Next exhibiting at :

FCE – SAO PAULO LUXE PACK NY

10-12 May 2016 11-12 May 2016

MAKE UP IN PARIS MAKE UP IN NY

9-10 June 2016 7-8 Sept 2016

LUXE PACK MONACO MAKE UP IN SAO PAULO

21-22-23 Sept 2016 7-6 Dec 2016

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Cosmogen has the willing to be part of social

activity through the famous social engines.

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112 like

119 like

120 like

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Instagram – Make Up artists Sponsored by Cosmogen

8 like

13 like

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10 like

Comédien , David Kammenos,1er rôle

série Falco maquillé par Sophie make up

artist sponsorisée par Cosmogen

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Communiqués de Presse

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CHAMPAGNE!

autour d’une révolution dans la cosmétique instrumentale

MEETING PRESSE & DÉMONSTRATION

AVANT-PREMIÈRE LUXE PACK MONACO

Jeudi 15 Octobre 12h30

(Champagne et petits fours salés sucrés)

160, Boulevard Haussmann*

75008 PARIS

R.S.V.P.

ATTRACT ONE

la dernière innovation brevetée

de

© 2015 cosmogen

*Accès en métro

Ligne 13 / Miromesnil Ligne 9 / Saint-Philippe-du-Roule

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Thanks for your attention