2015 BevNET Media Kit
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Transcript of 2015 BevNET Media Kit
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1 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KIT
UNIQUE YEARLY VISITORS
www.bevnet.com
BevNET Daily Newsletter
BevNET Magazine
PAGE VIEWS
U.S. TRAFFIC
MOBILE
1,000,000+
3.5 MILLION
84%
35%
WEB
EVENTS
MAGAZINE
EMAIL 2014 ATTENDEES
BEVERAGE BRANDS
ATTENDEES
MEMBERS
READERS
SUBSCRIBERS
BEVERAGEMANUFACTURERS
OPEN RATE
DISTRIBUTORS/RETAILERS
CLICKS PER ISSUE
U.S. BASED READERSHIP
ISSUESPER YEAR
SPECIALGUIDES
1,100
150+
400
200+
21,500
21,500
8,500
18%
6,000+
900
90%
8 4
Twitter followers
9,000Facebook likes
3,500LinkedIn members
4,439BREWBOUND
530,000 Unique Visitors per year
70,000 Unique Visitors per month
95,000 Avg Pageviews per month
Click here to view Brewbound Media Kit
2015 MEDIA KIT
BevNET Live BevNET FBU
BevNET.com Inc. is a beverage-focused media companythat informs its audience through four major channels.
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2 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KIT
Companies across every segment of the industry trust BevNET.
Red Bull
Living Essentials
Honest Tea
Pepsi
Talking Rain
Evian
OUR CUSTOMERS
BEVERAGE FLAVOR INGREDIENT SERVICES PACKAGING
BevNET consistently provides fresh, innovative content across all categories of the beverage industry.
I am continually inspired by the brands and companies highlighted by BevNET, and the motivation
I draw from those leaders and entrepreneurs driving these brands is nothing shy of invigorating.
KEVIN KLOCK, CEO & PRESIDENT, TALKING RAIN
Blue Pacifi c
Bell
Symrise
Ogawa
Sensient
T. Hasegawa
iTi Tropicals
DSM
Finlay
Fortitech
Taiyo
Beneo
Doehler Milne Aseptics
ACG
TruGrit
First Beverage Group
Bett-A-Way
TSG Consumer Partners
Amcor
Rexam
Zuckerman/Honickman
Nor-Cal
Avure
Hiperbaric
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3 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KITWEB
FULL SIZE MOBILE VIDEO
SIZE300x600
Right Column970x90 Header
Mid-Article 300x250 or Text
Permanent Footer 16:9 Format
CPM* $95 $75 $65 $85 $2.50 per play
FORMAT jpg, gif, swf jpg, gif mpeg 4
MAX SIZE 150kb 100kb 75kb 50kb N/A
NOTES Both units appear on all pages on bevnet.com
Do not appear on most mobile devices or tablets
400,000 total potential monthly impression for both units
Recommended monthly minimum order 40,000 impressions (10% typical non-mobile traffic)
Both units appear on all pages on bevnet.com
Do not appear on most mobile devices or tablets
150,000 total potential monthly impression for both units
Recommended monthly minimum order 15,000 impressions (10% typical non-mobile traffic)
BevNET video ads are delivered on a per-play basis.
Available inventory ranges from 700 plays per month to 2000 plays per month.
Video ads can be of any duration.
Viewers are able to skip the ad after 5 seconds.
970x90
300x600
FOOTER FOOTER
MID-ARTICLE
DIGITAL PACKAGES
BANNERS & VIDEO
DIVERSIFY Provide both mobile and full-
size banner units so that you reach all of our readers
Keep your message fresh by providing multiple ad sizes/versions
CONCENTRATE Hit the viewers hard with a
concentrated program. You can achieve this through
buying significant fraction of total page view Dont buy less than a 10% share of impressions. Aim for 25% and up.
TIME IT Banner ads are incredibly
flexible for delivery times If you have a seasonal or
event-specific marketing effort, we can schedule your ads to deliver precisely during the timeframe you desire
TARGET IT If your marketing has a
geographic focus, we can target your ads to deliver to very specific regions, from the national level right down to the town/city level.
TAKE-OVER PACKAGE ($65 CPM)Provide us banner ads in the following sizes (970x90, 300x600, 320x50, 300x250) and well make sure your ads show up all at once when viewers hit pages. This provides a take-over effect and maximizes impact.
NEED HELP MAKING A BANNER?Reach out to us at [email protected] for assistance with banner creation. We can offer suggestions or assist you with creating a simple but effective text ad to get started.
*Our banners are sold on a CPM (cost per thousand impressions) basis. Simply put, you order how many times you want your banner ad to appear during a given time frame.
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4 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KITE-MAIL
E-MAIL NEWSLETTERSThe BevNET Email Newsletter is published Monday-Friday and is read by over 21,500 professionals serving all levels of the non-alcoholic beverage industry (suppliers, manufacturers, distributors, brokers, retailers, investors).
The newsletter averaged an open rate of 18% in 2014, resulting in an average of over 4,000 unique opens and 6,400 total opens per issue. The newsletter captures over 900 clicks per issue and is a powerful lead generation tool for companies sponsoring it.
The BevNET Email Newsletter is sponsored on a per-issue basis such that a single sponsor is featured each issue.
Each issue contains two ad positions. The sponsors ads will appear in both ad positions. The Top position is a 728x90 leaderboard banner. The Middle position is a text ad of 100 or fewer words with up to two hyperlinks. $975 per issue. $4,500 per week.
E-MAIL BLASTSBevNET allows you to target its list of 21,500+ email newsletter recipients with your product information. Simply choose the week in which you want your blast sent and well help you format the blast.
INDUSTRY SPOTLIGHT: Do you have a special announcement about your company, product or service? We can help you craft a 1-2 page email and send it to our subscribers. Formats vary. Email us at [email protected] for past examples. $2,750
BRAND SPOTLIGHT: Do you have a recently-introduced brand? Are you looking to launch a new beverage? Perhaps you have a new fl avor you want to showcase? If you have something new, you can alert BevNETs readers using our email blast. We can help you format a compelling layout and and send it to our list of 21,500 subscribers. See the example below. $2,750
728x90
TEXT
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5 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KITEVENTS
Twice a year BevNET holds its popular BevNET LIVE conference events. Held in New York City in June and again in Southern California in December, BevNET LIVE ad-dresses the most important issues currently facing non-alcoholic beverage companies.
Speakers hail from all areas of the beverage business, including industry experts, top-level executives, and early-stage entrepreneurs. More than just a single-track conference, the two-day events feature highlights such as an expo, sponsor booths, breakout sessions, Best Of awards ceremo-nies, and a new product Sample Bar.
BEVNET LIVE
BEVNET FBU
WHO ATTENDS BEVNET LIVE: Over 500 attendees 150+ Brands Beverage Companies
(Owners, CEOs, Brand Managers) Dozens of suppliers
(Flavors, Ingredients, Packaging, etc.) Service providers
(Co-packer, Consulstants, Designers, Financial etc.)
Distributors and Retailers
2015 DATES: Summer New York City June 2 & 3
Click here for more information Winter Santa Monica, CA Dec. 7 & 8
Click here for more information
WHO ATTENDS BEVNET FBU: food & beverage entrepreneurs service & supplier companies 150-200 attendees 75+ unique brands
2015 SCHEDULE Austin, TX Feb. 10 Boston, MA TBD Chicago, IL TBD
TOPICSThe events feature presentations from successful entrepreneurs and industry veterans and experts. Topics include: product formulation branding & design routes to market distribution models labeling and regulations team building operations raising capital sales & marketing
Click here for recent agenda www.bevnet.com/events/fbu14la/program
SPONSORHIP OPTIONSFBU events offer a unique opportunity to network with early stage entrepreneurs. Options include: tabletop exhibits logo placement pre-event advertising speaking opportunities custom sponsorships literature on seats
Click here to learn more www.bevnet.com/events/fbu14la/sponsor-info
BevNET FBU (Food & Beverage University) is an entry-level crash course in
CPG brand building for food and beverage entrepreneurs.
SPONSOR/EXHIBIT Exhibitor and sponsorship opportunities at BevNET LIVE events afford greater visibility and improved networking. Options range from exhibiting at the two-hour tabletop BevNET Expo held on the first day of BevNET LIVE to logo-level sponsorships which feature a range of benefits including: program involvement, advertising, exhibit options, and more.
For more information on sponsoring or exhibiting at BevNET LIVE, please email [email protected]. For more information on BevNET LIVE, visit www.bevnetlive.com or contact BevNET.com sales at 617-231-8888.
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6 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KIT
BevNET Magazine is the leading resource for newnon-alcoholic beverages and craft beer releases,
product trends and marketing and design innovations.
*Publishers own data from Dec. 2013 BPA stats
MAGAZINE
CIRCULATION
BevNET Magazine is received by professionals who create, market, distribute, and retail beverages in the United States. By offering the most in-depth coverage of new products, trends, and innova-tion, BevNET Magazine consistently reaches an audience crossing key segments of the industry.
BevNET Magazines circulation is audited by BPA.
BEVERAGE MANUFACTURERS - 8,249Companies that manufacture or market beverage products. Our circulation is skewed towards independent operators.
DISTRIBUTORS, BROKERS, AND WHOLESALERS - 3,975Includes traditional DSD and beverage wholesalers, as well as bro-kers and food distributors who deal in beverage products.
SERVICES AND SUPPLIERS - 2,510Includes companies that produce materials, such as fl avors and packaging, or offer services, such as co-packing.
RETAILERS - 2,109Includes all of the key retail channels, including convenience, drug, grocery, mass, club, liquor, wine, and beverage only/specialty.
OTHER INDUSTRY PROFESSIONALS - 4,600Includes other related professionals who have an interest in the beverage industry, including fi nancial, research, and media.
MAY 1, 2014MAY 1, 2014
L IS FOR L.A. LIBATIONS
THE A-TO-ZOF POWER IN THE BEVERAGE BUSINESS
SWEETNESSTHAT LASTS
COCONUT WATER:SUSTAINED SURGE
STILL LOKO FOURYEARS LATER
cover.indd 1 4/17/14 9:55 PM
RECYCLING REPORT:HOW BIG SUPPLIERS
ARE GOING GREEN
DESIGNING DRINKSFOR MOM
AND THE KIDS
IPA MADNESS: NEW BRANDS EMERGE AS
OTHERS REFOCUS
October 8, 2013
What makes flavor combinations work?
cover.indd 1 9/26/13 3:20 PM
REACHINGOVER 1,400
UNIQUE BEVERAGE
COMPANIES*
APRIL 27, 2012
WHAT LIES BEYOND STEVIA
STARBUCKS RTD COMPETITION
CAN CRAFT GROW BEYOND LOCAL
SPECIAL
PACKAGEPAGE 34
CRAFT BEER
cover.indd 1 8/12/14 1:19 PM
OPPORTUNITY FORTEA COMPANIES
TO GROW
FUNCTIONALINGREDIENTS: A
PIONEERING LESSON
2014 NATURALBEVERAGE GUIDE
cover.indd 1 7/17/14 3:05 PM
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7 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KIT
ISSUE ADS DUE FEATURED EDITORIAL GUIDES & SPECIALS MAIL DATE
Jan/FebView Last Issue
1/8/2015Best of 2014, Trends for 2015BevNET Live, Brewbound Session, Expo West Preview
Supplier GuideView Last Issue
2/5/2015
MarchView Last Issue
2/12/2015Bottled Water, Big Soda Cos, Powder Drinks, Craft Beer IssuesFancy Foods, CBC Preview; Nightclub and Bar Preview
Functional Beverage GuideView Last Issue
3/12/2015
April/MayView Last Issue
3/26/2015Coconut Water, Sweeteners, Malternatives, Protein/Meal ReplacementExpo West
4/23/2015
JuneView Last Issue
4/30/2015Energy Drinks, Power FeatureFancy Foods NY Preview, IFT Preview, CBC
5/28/2015
July/AugustView Last Issue
6/25/2015Iced Tea, Functional Ingredients, Sports DrinksBevNET Live, Brewbound Session, Fancy Foods NY
Natural Beverage GuideView Last Issue
7/23/2015
SeptemberView Last Issue
8/6/2015Juices, Probiotics, Packaging Trends, Back to School with Kids BevsNACS Preview, IFT, Expo East Preview
9/3/2015
OctoberView Last Issue
9/10/2015Flavor Trends, Import Beer, Enhanced and Functional WaterExpo East, GABF
Craft Spirits Guide 10/8/2015
Nov/DecView Last Issue
11/5/2015End of Year Wrapup, Cider, RTD Coffee, ShotsNACS, NBWA
New Beverage GuideView Last Issue
12/3//2015
MAGAZINE
2015 EDITORIAL CALENDAR
AD SPECIFICATIONSAD RATES
AD PAGE BLEED TRIM LIVE AREA
Two Page Spread 16.25x11.125 16x10.875 15.25x10.125
Full Page 8.25x11.125 8x10.875 7.25x10.125
Vertical Half Page N/A N/A 3.54x10.125
Horizontal Half Page N/A N/A 7.25x5
One Third Page N/A N/A 2.3x10.125
Quarter Page N/A N/A 3.54x5
AD PAGE RATE
Full Page $3,950
Premium $4,500
Back Cover $4,750
Two Page Spread $5,500
Half Page $1,950
One Third Page $1,500
Quarter Page $950
Net advertising rates for all 4-color ads. (Per ad) Frequency discounts available
DIGITAL FILE REQUIREMENTSPreferred digital format: PDFX-1A. Submit files in Macintosh versions of: Adobe InDesign, Adobe Photoshop, Adobe Illustrator (in EPS format), Adobe Acrobat PDF with embedded fonts, images converted to TIFF or EPS (no JPEG), color files converted to CMYK before conversion to PDF. Adobe Photoshop files must be at least 300 dpi and in CMYK mode. BevNET.com, Inc. cannot be respon-sible for converting RGB into CMYK due to dramatic color shifts. For rich blacks, the maximum saturation is 300%. Any rich blacks created out of 100% CMYK will be denied. Line art should have 1200 dpi minimum resolution.
FONTSFor best results, please convert all fonts to outlines.Please include all fonts, when applicable, in a seperate fonts folder. Files must include all fonts or they must be converted to outlines as well as all graphic and image links.
FILE SUBMISSIONAds must be submitted on CD or uploaded. For upload access please visit http://app.bevnet.com/adupload or contact Jon Landis at [email protected].
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8 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]
2015 MEDIA KITGUIDES
BevNETs Buyer Guides are vital resources for the beverage industry. Beverage brands and companies
that supply products and services to beverage manufacturers have opportunities to list in these guides.
The guides are published both on BevNET.com and in BevNET Magazine.
For questions on listings, please contact John Fischer at [email protected]
*Coverage for beer-related shows will appear on www.brewbound.com. For more information, please contact Mike Vassallo at [email protected]
SUPPLIER & SERVICES GUIDE
BEVNET SUPPLIER FINDER EVENT COVERAGE SPONSORSHIPS
NATURAL BEVERAGE GUIDE
FUNCTIONAL BEVERAGE GUIDE NEW BEVERAGE GUIDE & BEST OF AWARDS
Published in the Jan/Feb issue Features companies that supply goods and services to
beverage companies List in 2015 Supplier and Services Guide
View Recent Edition
BevNETs Supplier Finder is a database of companies serving the beverage industry, including flavors, formulations, and other materials needed to create food & beverage products.
The directory is a pay-to-list service available to readers of BevNET.com and BevNETFBU.com
Visit here for more info and to list your company: www.bevnetfbu.com/suppliers
For questions on the BevNET Supplier Finder, please contact John Fischer at [email protected]
Published in the July/Aug issue Features natural beverage brands and supplier/service companies List in 2015 Natural Beverage Guide
View Recent Edition
Published in the March issue Features functional beverage brands and
supplier/service companies List in 2015 Functional Beverage Guide
View Recent Edition
Published in the December issue New and updated beverage brands from previous year,
across all categories Sponsorship options available Register for 2014
View Recent Edition
BevNET offers sponsorships for its coverage of industry tradeshows and events. Sponsoring BevNETs show coverage will enhance your impact before, during and after the event.
Sponsorship packages include: logo placement on show-related news and featured coverage, banner advertising and a customized, exclusive e-blast to BevNETs list. Pricing varies per show. Contact [email protected] for pricing and availability.
BevNETs scheduled 2015 trade show coverage includes:
Expo West and Expo East NACS Fancy Food (Winter & Summer) IFT SupplySide West
Pack Expo Nightclub & Bar NBWA* Craft Brewers Conference* Great American Beer Festival*