2015 ARTBA Media Kit
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Transcript of 2015 ARTBA Media Kit
2015 ARTBA MEDIA KIT 1
MEDIA KIT2015
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The American Road & Transportation Builders Association (ARTBA) is where the top executives from highway and bridge contractors, engineering firms, traffic safety companies, materials and services firms, heavy equipment manufacturers, researchers, educators and public officials all come together under one roof to move the industry forward. ARTBA focuses exclusively on building and protecting the transportation infrastructure market.
ARTBA’s 6,500 members are among the most influential people and companies in the transportation design and construction industry. And because ARTBA members are vested in the association’s cause, they are actively involved and engaged. They rely on ARTBA for federal legislative, safety, environmental and regulatory news impacting transportation development.
Size of the Market is Significant• Transportation construction generates $364
billion in total annual economic activity for the nation—the equivalent of just over 2 percent of Gross Domestic Product.
• A total of $124.9 billion in highway, bridge, ports and waterways, airport runways and terminals, transit and rail construction work was completed in the United States during 2014.
Reach Your Target Audience• Three-quarters of the top 50 transportation
contractors on the ENR top 400 contractor list are ARTBA members. All ARTBA contractor members on the list account for over 58% of reported transportation-related revenues.
• 80 percent of the world’s 20 largest equipment manufacturers are ARTBA members.
• ARTBA members account for nearly 85 percent of transportation related revenues, or $13.4 billion, for the top 150 transportation planning and design firms on the ENR top 500 list.
Why Advertise with ARTBA?
• 12,700 federal, state, and local transportation officials and safety professionals receive the digital “Transportation Builder.”
“Transportation Builder” Readers Make Purchasing Decisions• Transportation construction contractors spend
nearly $7 billion annually in equipment purchases, leases and rentals, and other capital investments.
• On average, transportation construction contractors spend 10 times more on equipment and capital investment annually than general construction firms. The average ARTBA contractor annually spends over $500,000 on equipment and capital investments.
Growing Your Market• Advertising in ARTBA publications is a unique
opportunity to support the mission of the only national association that works exclusively to grow and protect the U.S. transportation design and construction market. Increased federal investment in surface transportation provides new market opportunities for industry firms.
There are a variety of reasons why industry firms make ARTBA’s publications a key part of their advertising strategy.
Reach the Transportation Design & Construction Center of Influence
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GET YOUR COMPANY IN FRONT OF 6,500 “MOVERS AND SHAKERS” IN TRANSPORTATION DESIGN & CONSTRUCTION
CEO/President/ Vice President/Director 46%
1.2%
2%
1%
1.5%
48.3%
Project Manager
Elected & Public Agency Officials
Safety Professionals
Other
Sales/Marketing Professionals
“Transportation Builder” Print Circulation By Title:
74.3%
5.2%
21.4%
18.6%
73.4%
7.1%
Potential Equipment Purchasers:
Potential Engineering & Traffic Safety Services Purchasers at Public Agencies:
The ARTBA Influence
CONTRACTORS
FEDERAL OFFICIALS
STATE OFFICIALS
PUBLIC OFFICIALS
COUNTY/LOCAL OFFICIALS
MATERIALS & SERVICES
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ARTBA MEMBERSARTBA publications reach the decision makers from some of the nation’s leading firms, such as:
Planning & Design• AECOM• ARCADIS• Benesch• CDM Smith• CH2M HILL• Dewberry• FIGG• Gannett Fleming, Inc.• Hatch Mott MacDonald, Inc.• HDR Engineering, Inc.• HNTB Corporation• H.W. Lochner, Inc.• Johnson, Mirmiran & Thompson (JMT)• Kimley-Horn & Associates, Inc.• Louis Berger Group• Michael Baker Jr., Inc.• Parsons • Parsons Brinckerhoff, Inc.• RK&K• RS&H• STV Incorporated• Terracon• TranSystems• T.Y. Lin International• Volkert, Inc.
Materials & Services• American Bridge• Astec Industries• Heritage Construction & Materials• High Steel Structures• Martin Marietta Materials• Oldcastle Materials• Summit Materials• Vulcan Materials
Contractors• Ames Construction• Austin Bridge & Road• Balfour Beatty Construction• Clark Group• Colas• Corman Construction• C.W. Matthews Contracting Co., Inc.• Dragados USA, Inc.• Flatiron• Fluor• G.A. & F.C. Wagman• Granite Construction• J.D. Abrams, Inc.• Judlau Contracting• Kiewit Corp.• Kokosing Construction• The LANE Construction Corporation• New Enterprise Stone & Lime• PCL• Perini Corp.• Skanska USA, Inc.• Teichert Materials Group• The Walsh Group• United Infrastructure Group• Vecellio Group• Webber• Williams Brothers• Wright Brothers Construction• Zachry Construction Corporation
GOVERNMENT AGENCIESThe print and digital versions of “Transportation Builder” reach 12,700 officials at the federal, state, county and municipal organizations responsible for our nation’s highways, bridges, transit, airports, and other infrastructure projects.
The ARTBA Influence
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Transportation Builder, the flagship publication, has an editorial focus that reflects the mission of the association. Published six times annually, it is the most trusted and authoritative source of information on federal transportation development issues. It is different than any other industry magazine because of its singular focus and in-depth coverage of investment, policy, safety, economics, and environmental and regulatory issues—all of which impact the development of the transportation construction market.
www.transportationbuilder.org.
• Transportation contractors
• Consulting engineers
• Subcontractors
• Federal, state & local transporta-tion officials
• Asphalt, concrete, cement and aggregate producers
• Construction safety professionals
• Environmental professionals
• Equipment manufacturers
• Traffic safety manufacturers and suppliers
• Researchers and educators
• Elected officials
TRANSPORTATION BUILDER READERS
Readers of ARTBA publications are the decision makers at their firms or public agencies. Advertising in ARTBA publications will help brand your products and services in front of these key audiences: top executives with highway and bridge contractor companies, planning and design firms, federal officials at the U.S. Department of Transportation and modal agencies, safety engineers and equipment procurement officers at state and local transportation departments, and members of Congress and their staffs.
Leadership Directory & Buyers’ Guide confirms that ARTBA members are the “who’s who” of transportation design and construction. This is the association’s most frequently utilized resource throughout the year. This convenient directory helps members connect with each other easily and often. The Buyers’ Guide section allows companies to provide more information about their products and services through expanded listings that appear in the printed directory and online at www.artba.org. It is published annually in December.
www.artba.org is the leading online resource for transportation development professionals. ARTBA’s website features the latest transportation investment, policy, economic, environmental and safety news from Washington, D.C.
ARTBA Members Stay Connected in Print, Online and in Person
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In addition to featuring your company in print on the pages of “Transportation Builder,” your ad can be digitally enhanced with these options:
Digital Advertising
www.artba.orgAn online hub for information about transportation design and construction issues and linked to more than 200 external sites, artba.org keeps members up to date on advocacy, economics and research, safety, and news. ARTBA’s website is responsively designed, providing an optimum reading experience on any mobile phone or tablet.
Ad SizeDimensions are in pixels, width by height:
160px x 600px
RateHome Page + all other pages rotating with other advertisers $725/month
Ad SpecificationsFormat: JPG and GIFResolution: 72 dpiFile Size: Max 30 KBAd Submission: Please send ad materials and insertion orders to Peter Embrey at [email protected].
QUICK FACTS:
23,000MONTHLY PAGE VIEWS
7,000+UNIQUE MONTHLY VISITORS
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ARTBA Washington NewslineCIRCULATION: 16,200 FREQUENCY: Weekly
Have your company logo and contact information featured in the weekly “Washington Newsline,” which keeps more than 16,000 industry executives informed on current legislative, regu-latory, environmental, safety, economics, and other activities impacting transportation development. Responsively designed for smartphones and tablets, It is the association’s most widely read communication. Our news stories are social media inte-grated and shared hundreds of times weekly with transportation focused audiences on Twitter, FaceBook, LinkedIn and Google+.
Ad Sizes All dimensions are in pixels, width by height.
Top Banner Sidebar775px x 75px 300px x 350 px
Rates Top Banner Top Sidebar Bottom Sidebar$1,500/month $1,000/month $750/month
NEWSLINE STORY “READ MORE” ADS
Ad Size All dimensions are in pixels, width by height:
160px x 600px
Rates Lead article + all other articles$500/month
Secondary articles + all others except lead article $400/month
Ad SpecificationsFormat: JPG and GIFResolution: 72 dpiFile Size: Max 30 KBAd Submission: Please send ad materials and insertion orders to Peter Embrey at [email protected].
Digital Advertising
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CIRCULATION: 16,200
Showcase in writing how your company’s innovative products, services or technologies are being used to address and solve transportation mobility and safety challenges. One case study per transmission.
Rates 1x: $1,5003x: $1,250
Video Marketing
CIRCULATION: 16,200
Use the power of your company- developed video to highlight the business solutions you can provide.
Rates 1x: $1,3003x: $1,100
Transportation Development Innovation Case Studies
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ARTBA events put you face-to-face with industry leadership. Contact ARTBA Vice President of Meetings and Events Ed Tarrant at [email protected] to learn more about high-profile sponsorship opportunities. Demonstrate your company’s commitment to ARTBA and market growth.
Opportunities to position your company and its brand before thousands of leading industry executives are abundant through sponsorships at ARTBA-hosted or -managed events throughout the year, including:
ARTBA Events 2015
EVENT NAME CITY DATE
Federal Issues Program & Transportation Construction Coalition Fly-In Washington, D.C. April 13-15
20th Annual Young Executive Development Program Washington, D.C. April 13-16
7th Annual Transportation Construction Law & Regulatory Forum Washington, D.C. June
National Workshop State & Local Transportation Advocates Washington, D.C. July 15
Public-Private Partnerships in Transportation Conference Washington, D.C. July 15-17
National Convention Philadelphia, Pa. September 27-29
Dr. J. Don Brock TransOvation™ Workshop TBD November
Local Transportation Management & Safety Virtual Conference & Innovation Showcase At your desktop November
Four Regional Meetings TBD Late November- Early December
Transportation Development Innovation Case Studies
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builder®
Editorial Calendar* 2015JANUARY/FEBRUARY
JULY/AUGUST
MARCH/APRIL
SEPTEMBER/OCTOBER
MAY/JUNE
NOVEMBER/DECEMBER
TRANSPORTATION & THE 114th CONGRESS
• 114th Congress, the Highway Trust Fund & the Road to MAP-21 Reauthorization
• Federal Issues Program & TCC Fly-In Preview
• 30th Anniversary of the ARTBA Foundation
• National Conference on Work Zone Safety Overview
ISSUE DATE: Mid-FebruaryCLOSE: January 16
THE BRIDGE ISSUE
• Bridge Conditions Market Report
• 2015 ARTBA National Convention Preview
• Mid-Year Review: State of Transportation Design & Construction Market
• Profiles of Major U.S. Bridge Projects
ISSUE DATE: Mid-AugustCLOSE: July 17
ANNUAL TRANSPORTATION SAFETY SOURCE
• Roadway Work Zone Safety Training & Product Innovations
• ARTBA Safety Programs & Services
• Economics of Safety
ISSUE DATE: Mid-JuneCLOSE: May 15
12th ANNUAL “THROUGH THE LENS” PHOTO COMPETITION
• Spotlighting the “Best Pictures” in Transportation Construction as Submitted by Industry Firms, and Public Agencies
• ARTBA Planning & Design (P&D) Firm Sourcebook & Sneak Peek at 2016 P&D Market
ISSUE DATE: Mid-OctoberCLOSE: September 18
INNOVATION ISSUE
• Transportation Design, Construction, Safety, Materials, Equipment & Technology Innovations
• P3s in Transportation—Project Profiles
• 27th Annual ARTBA P3 Conference Preview
ISSUE DATE: Mid-AprilCLOSE: March 13
2016 TRANSPORTATION CONSTRUCTION ECONOMIC FORECAST
• State & Local Transportation Funding Outlook for 2016
• Profile of 2015-2016 ARTBA Chairman & New Leadership Team
ISSUE DATE: Mid-DecemberCLOSE: November 13
Regular Features•President’sdesk•Chairman’scolumn•Economicsreports•Environmental®ulatoryreview•Legalnews
PR opportunities are available to the readers of “Transportation Builder” magazine. Feature your company in TB. Send your press releases and photos to ARTBA’s Jenny Ragone: [email protected].
*Subject to change
•Membernews•Q&AwithWashingtonpolicyelites•AEMcorner•State&localtransportationfunding initiatives
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SPREADTRIM 16 3/4” x 10 7/8”BLEED 17” X 11 1/8”
THIRD PAGEHORIZONTAL: 8” x 3 3/8”VERTICAL: 2 5/8” x 10”
FULL PAGETRIM: 8 3/8” x 10 7/8”BLEED: 8 5/8” x 11 1/8”
QUARTER PAGE4” x 5”
HALF PAGEHORIZONTAL: 8” x 5”VERTICAL: 4” x 10”
Applications & GraphicsAdobe PDF is the preferred format. EPS and JPEG files are acceptable. All images and PDFs must be high resolution (300 dpi) and should be provided at final size. All PDF files should be created with crop and bleed marks. Convert all RGB graphics to CMYK for printability and fonts must be embeded.
“ARTBA reserves the right, at its discretion and without liability of any nature whatsoever, to reject, cancel or suspend any advertising in whole or in part, in which case any fees paid in advance shall be refunded to the advertiser on a pro-rata basis.”
All dimensions are in inches, width by height.
Ad SubmissionPlease send MAC or PC formatted electronic files less than 10MB to [email protected].
ContactsIf you have any technical questions or need further assistance regarding the specifications in this document, please contact Jenny Ragone at 202.289.4434 or [email protected].
For more information on advertising sales, please contact Peter Embrey at 202.289.4434 or [email protected].
Ad Sizes &Specifications
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Ad Rates “TRANSPORTATION BUILDER”
SIZE RATE (1x) RATE (3x) RATE (6x)
Black & White Member/Non* Member/Non* Member/Non*
Full Page $2,945/$3,525 $2,570/$3,150 $2,125/$2,725
Half Page (Horizontal or Vertical) $2,185/$2,450 $1,900/$2,450 $1,590/$2,170 Third Page (Horizontal or Vertical) $1,335/$1,875 $1,155/$1,760 $1,100/$1,540
QuarterPage $1,270/$1,815 $1,100/$1,675 $965/$1,515
Color Member/Non* Member/Non* Member/Non*
Full Page $4,745/$5,325 $4,370/$4,950 $3,925/$4,525
Half Page (Horizontal or Vertical) $3,985/$4,250 $3,700/$4,250 $3,390/$3,970 Third Page (Horizontal or Vertical) $3,135/$3,675 $2,955/$3,560 $2,900/$3,340
QuarterPage $3,070/$3,615 $2,900/$3,475 $2,765/$3,315
*Non-ARTBA member rate
POSITION RATE
Includes 4/Color
Back Cover (BC) +15% to Full Page
Inside Front Cover (IFC) +15% to Full Page
Inside Back Cover (IBC) +10% to Full Page
Spread +20% to Full Page
All other special positions +5%
Revisions & Proofs $50
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SIZE RATE (Black & White) RATE (Color)
Full Page $4,075 $5,875
Half Page (Horizontal or Vertical) $3,190 $4,990 Third Page (Horizontal or Vertical) $3,000 $4,800
QuarterPage $2,010 $3,810
PREMIUM POSITION RATE
Includes 4/Color
BC $8,000
IFC $7,810
IBC $7,650
Opposite IFC $7,400
Opposite Table of Contents $7,200
Opposite IBC $6,875
Opposite Buyers’ Guide Cover $6,025
Opposite Chairman’s Message $6,435
Opposite ARTBA Staff Directory $6,215
All other special positions +15%
BUYERS’ GUIDE RATE (Cost with one category) 50-word description & listing $600
50-word description, listing & b/w logo $880
50-word description, listing & color logo $1,075
Additional categories $110/each
2016 LEADERSHIP DIRECTORY & BUYERS’ GUIDE
Ad Rates
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Editorial for “Transportation Builder” is provided by key leading industry professionals, seasoned freelance writers, and top ARTBA staff, including:
Pete [email protected]
Jenny RagonePublications Editor & Graphic [email protected]
Rich JulianoSenior Vice President, Strategic [email protected]
Nick Ivanoff2015 ARTBA Chairman
Brad SantSenior Vice President, Safety & [email protected]
Matt JeanneretDeputy [email protected]
Dave BauerSenior Vice President, Government [email protected]
Dr. Alison Premo BlackChief [email protected]
Nick GoldsteinVice President of Environmental and Regulatory Affairs [email protected]
About ARTBASince 1902, ARTBA has been aggressively and effectively advocating the need for increased surface transportation investment on behalf of the U.S. transportation design and construction industry before the Congress, White House, Executive Branch and federal agencies. ARTBA also defends the industry’s market interests when threatened by dubious litigation or regulation.
ARTBA’s expert economics and research team provides analyses of proposed legislation, regulations and budgets. Cutting-edge market intelligence reports include information on state federa-aid highway obligations, market surveys and the value of construction put in place.
ARTBA is committed to improving safety for workers, pedestrians and motorists. By meeting with national leaders, ARTBA builds understanding of the complex and intricate interaction of safety with all aspects of transportation planning, design, construction, maintenance and repair.
The MissionARTBA’s mission is simple: to grow and protect transportation infrastructure investment to meet the public and business demand for safe and efficient travel. In support of this mission, ARTBA provides programs and services designed to give its 6,500 public and private sector members a global competitive edge.
To learn more about ARTBA, visit www.artba.org.
Key Contacts