2015 Annual Statistical Report - Visit Barbados

Research Department 2016

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Preface

2015 Annual Statistical Report is published by the Research

Department, Barbados Tourism Marketing Inc.

This publication serves as a reference to the trends and performance

of visitor arrivals.

The report is broken down into individual sections – Overview, Cruise,

Aviation, United Kingdom, United States, Caribbean, Canada,

Europe and Central & South America for ease of reference.

©2016 Barbados Tourism Marketing Inc.

All rights reserved. No part of this publication may be reprduced,

distributed, or transmitted in any form or by any means, electronic,

mechanical, photocopying, recording or otherwise, without the prior

permission of the BTMI, or as otherwise permitted herein.


1 Global Arrivals


2

TABLE OF CONTENTS

GLOBAL VISITOR ARRIVALS .................................................................. 3

REGIONAL VISITOR ARRIVALS .............................................................. 3

Long-stay Visitor Arrivals ........................................................................... 3

Cruise Passenger Arrivals ............................................................................ 5

VISITOR ARRIVALS TO BARBADOS ........................................................ 5

Long-stay Visitor Arrivals ............................................................................ 5

Market Performance .................................................................................. 6

Top Producing Countries ............................................................................ 7

PROFILE CHARACTERISTICS ............................................................................... 8

Purpose of Visit .......................................................................................... 8

Length of Stay ........................................................................................... 8

Age ............................................................................................................ 8

Accommodation ........................................................................................ 9

Gender ...................................................................................................... 9

APPENDIX ............................................................................................. 10


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GLOBAL ARRIVALS

International tourist arrivals grew by 4.4% in 2015 to reach a total of 1,184 million in 2015, according to the

latest UNWTO World Tourism Barometer. Some 50 million more tourists (overnight visitors) travelled to

international destinations around the world last year as compared to 2014.

2015 marks the 6th consecutive year of above-average growth, with international arrivals increasing by 4% or

more every year since the post-crisis year of 2010.

Demand was strong overall, though

with mixed results across individual

destinations due to unusually strong

exchange rate fluctuations, the drop

in oil prices and other commodities

which increased disposable income

in importing countries but weakened

demand in exporters, as well as

increased safety and security

concerns.

By region, Europe, the Americas and

Asia and the Pacific all recorded

around 5% growth in 2015. Arrivals

to the Middle East increased by 3% while in Africa, limited data available, points to an estimated 3% decrease,

mostly due to weak results in North Africa, which accounts for over one third of arrivals in the region.

REGIONAL ARRIVALS

Long-stay visitor arrivals

According to the Caribbean Tourism Organisation (CTO), for the first time ever, the pace of growth of Caribbean

tourism outperformed every major tourism region in the world. Caribbean tourism grew by an estimated seven

per cent to 28.7 million visits, much higher than the

projected four to five per cent. This performance

was above the global rate of growth, which the UN

agency, the World Tourism Organization quoted at

4.4 per cent.

Travel to countries of the Organization of Eastern

Caribbean States was up 2.1 per cent, while every

other sub-grouping recorded growth of at least three

per cent. The best performing was the grouping of

“Other Caribbean” comprising Cancun, Cozumel,

Figure 1: International Tourist Arrivals 2015 (% share)

Figure 2: Tourist Arrivals to some of the Countries in the Caribbean

2015 (% change)


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Cuba, The Dominican Republic, Haiti and Suriname, which recorded arrivals of 11.3 per cent.1

The CTO has reported that the solid performance in the Caribbean was due to factors in the following markets:

United States

The region benefitted from a rise in consumer confidence in the United States where a strong dollar encouraged

outbound travel among Americans. Other factors include increased air capacity and persistent marketing by

many Caribbean destinations and resorts plying for business in the United States. Consequently, travel from the

US grew an impressive 6.3 per cent to 14.3 million visits, accounting for approximately 50 per cent of all arrivals.

Canada

The Canadian market continued to be resilient with a 4.5 per cent increase in 2015, although its share of total

arrivals dropped marginally from 12.1 per cent to 11.8 per cent, with 3.4 million Canadians coming to the

Caribbean.

Europe

The European market made significant gains in 2015, recording its best performance in seven years. For the

first time since 2008, total arrivals from Europe reached the five million mark, a rise of 4.2 per cent compared

to 2014. Arrivals from Germany recorded an even better 11.5 per cent rise, while France was relatively flat,

increasing by 0.8 per cent.

United Kingdom

The UK was one of the dominant performers, growing by a healthy 10.4 per cent to 1.1 million visitors.

Caribbean

Despite ongoing concerns about the high cost of travel within the region, intra-Caribbean travel recorded its best

performance on record. In 2015, traffic from the Caribbean market accounted for six per cent of total arrivals,

with 1.7 million visits among the various states, an increase of 11.4 per cent over the previous year. All of the

regional groupings registered strong growth from this market, ranging from six percent to 9.3 per cent.

South America

Despite the political and economic challenges faced by many South American countries that source market

continued its rapid growth in 2015, generating 2.1 million visitors to the Caribbean, an 18.3 per cent increase

over 2014. This represents 7.2 per cent of overall regional traffic.

Cruise Passenger Arrivals

1 State of the Tourism Industry Report Presented by Hugh Riley, Secretary General, Caribbean Tourism

Organization, Tuesday February 16th, 2016


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The CTO has also reported that the cruise

sector’s performance was not as robust as

stay-over visits, although there was a rise

compared to 2014. Demand for Caribbean

cruises was relatively high in the first four

months of the year, averaging a 4.8 per

cent rise. There were strong gains also of

3.5 per cent in June and 3.8 per cent in

November.

However, this stout performance was

undermined by declines in the summer

months associated with the traditional redeployment of vessels away from the Caribbean region. Consequently,

there were an estimated 24.4 million cruise visits in 2015, an increase of 1.3 per cent over 2014. The cruise

sector’s performance was not as robust, although there was a rise compared to 2014. Demand for Caribbean

cruises was relatively high in the first four months of the year, averaging a 4.8 per cent rise. There were strong

gains also of 3.5 per cent in June and 3.8 per cent in November.

According to the CTO, out of the 24 destinations providing cruise passenger arrival data, five destinations

reported arrivals for the period January to December.

The Cayman Islands and Saint Lucia were the only destinations to record an increase in cruise passenger arrivals

for the period January to December of 6.7% and 5.6% respectively.

VISITOR ARRIVALS TO BARBADOS

Long stay Tourist Arrivals

Barbados soared to a new milestone, as 2015

became the best producing year in history for

tourist arrivals to the island. Long stay tourist

arrivals grew by 13.9% in 2015, a total of

591,892 up from 519,598 in 2014.2

This performance has surpassed 2007 which

previously held the highest record of over

570,000 visitors. In 2015, Barbados registered

2 2015 preliminary figure from the Barbados Statistical Service (BSS)

Figure 4: Visitor Arrival Trends: 2010 - 2015

Figure 3: Cruise Passenger Arrivals to some of the Countries in the

Caribbean 2015 (% change)


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19,365 more tourists when compared with 2007 which represents a 3.4% increase.

All the months of the calendar year recorded increases with December (64,481) and February (57,815) emerging

as the peak months of 2015, recording increases of 5.5% and 20.1% respectively. The lowest number of arrivals

was recorded in the month of September (32,154). Notwithstanding that September is usually a slower period;

in 2015 it recorded growth of 22.1% when compared with the corresponding period for 2014.

This growth was not only due to overall global interest in Caribbean travel and increased consumer confidence

and but also was the result of (i) Barbados’ growth strategy focused heavily on increased consumer and trade

engagement aimed at increasing the destination’s top of mind awareness and(ii) the diversification of source

markets, including establishing new gateways out of Boston via JetBlue; Bogota, Columbia through Avianca; and

a new Thomas Cook service out of Glasgow.

The new all-inclusive Sandals Barbados, as well as the new Sugar Bay all-inclusive resort, provided approximately

380 more rooms to the island’s room inventory during the year and contributed in a great way to the increase in

new long stay arrivals.

Market Performance

Analysis of the major source markets revealed that the United Kingdom continues to dominate as the leading

tourist producer to the country, contributing 36.8% of business and growing by 14.1% when compared with

2014.

The United States remained the second most tourist generating market to Barbados accounting for 25 percent

of long stay visitor arrivals. This market recorded a significant increase of 24.8%.

Figure 5: Percentage Share of Major Markets

% share Long stay visitor arrivals


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The Caribbean territories continue to contribute significantly to the overall tourist count injecting 15.9% of

business for the reporting period. Increases were recorded for Trinidad and Tobago (5.8%) and the other

Caribbean territories (13.1%) when compared with 2014.

Canada generated 12.6% of business to Barbados during 2015 recording growth of 13% when compared with

the previous year.

Although Europe is not a major player, this market contributed 6.3% of the overall proportion of business.

Germany recorded a 3.2% increase compared with the same period for 2014 whilst the other European countries

recorded a decline of 14.4%.

The new and developing market, South and Central America accounted for 1.8% of the arrivals to Barbados.

Overall this market recorded a decline of -3.8% in arrivals. The Brazilian market continues to record declines in

traffic, the year in review saw a reduction of 26.8% of visitors compared with the corresponding period for 2014;

however, this decline was slightly offset by the 19.0% increase in arrivals from the other countries in this market.

Top Producing Countries

With a total of 541,357 visitors, the top fifteen most tourist generating countries to Barbados in 2015

represented 91% share of all arrivals.

The top seven countries remained the same as that of 2014; however, there were slight changes in the ranking

positions that followed. Sweden, which was ranked in 13th position in 2014, moved down to position number 22;

this resulted in Ireland and four Caribbean countries (St Lucia, Dominica, Antigua and Grenada) moving up in

rankings. Brazil moved downward from 10th and France from 11th positions to 14th and 13th positions,

respectively.

Figure 6: Long Stay Arrivals of Top 15 Producing Countries


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Profile Characteristics

Purpose of Visit

The prime motivation for travel to

Barbados continued to be for pleasure

followed by business and visiting friends

and relatives. These three segments

accounted for 87% of total visitors to

Barbados.

With 439,549 visitors,

pleasure/holiday/vacation category

accounted for approximately three

quarters of the percentage share, two (2) percentage points down from 2014.

The Visiting Friends and Relatives (VFR) category with 5% percentage share, remained unchanged; and persons

travelling for business (8%) were one percentage point down when compared to 2014.

Length of Stay

During the year 2015, there was an increase in all categories of length of stay with the exception of 15 to 21

days.

The majority of visitors stayed 4 to 7 days (34%)

followed by 8 to 14 days (33%). Eighty-one

percent (81%) of all visitors to Barbados stayed

four (4) days or more.

Four (4) to seven (7) dayers contributed to the

majority of the overall increase in arrivals with a

42% share.

Although there was a significant increase in the number of one dayers (50%), the percentage share of this

category against the overall increase in visitors was 27%.


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Age

The majority of the tourists were in between 46 to 55

years, accounting for 20.9 per cent of the total visitors

which remained unchanged when compared to 2013.

There was a slight decline in visitors between the ages

of 18 and 35, while there was an increase in visitors in

the other age groups.

Accommodation

Staying with friends and relatives dominated

the share of the accommodation choices

made by visitors during the year 2015. When

compared to the same period last year there

was an increase of 7.2%, but this group

accounted for 21% of the percentage share.

Luxury properties followed with a share of

18% recording an additional 9,054 visitors

over 2014.

Properties with over 100 rooms increased by one percentage point in 2015 to record a 15 percent share of

visitors. An additional 17,558 were recorded in this category.

Whereas villas were also a preferred choice of accommodation among visitors, this category remained

unchanged with 14% of the visitors’ choice. There was a significant increase in travellers staying at all-inclusive

properties; percentage share rose from 9.6% in 2014 to 11.5% in 2015. The percentage share of visitors using

the remaining types of accommodation remained slightly unchanged.

Gender

In the case of gender distribution, of the total visitors in

2015 remained unchanged, 52 per cent were female

and 48 per cent were male.


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APPENDIX Table 1: Tourist (Stay-over) Arrivals to the Caribbean in 2015

Destination Period Tourist Arrivals

% Change

Anguilla Jan-Dec 73,232 3.2

Antigua & Barbuda * Jan-Nov 222,123 -0.5

Aruba Jan-Nov 1,106,469 15.0

Bahamas Jan-Oct 1,239,673 2.7

Barbados Jan-Nov 527,414 15.0

Belize Jan-Dec 341,124 6.2

Bermuda * Jan-Nov 208,737 -1.8

British Virgin Islands Jan-Dec 393,018 1.8

Cayman Islands Jan-Dec 385,379 0.7

Cuba Jan-Dec 3,524,779 17.4

Curacao Jan-Dec 468,442 3.1

Dominica Jan-Jul 48,154 -0.3

Dominican Republic * Jan-Dec 5,599,427 8.9

Grenada Jan-Sep 107,183 6.3

Guyana Jan-Dec 206,819 0.5

Haiti Jan-Dec 515,804 10.9

Jamaica Jan-Dec 2,123,042 2.1

Martinique Jan-Dec 487,364 -0.4

Montserrat Jan-Nov 7,078 1.9

Puerto Rico ** Jan-Aug 1,260,880 4.7

Saint Lucia Jan-Dec 344,908 2.0

St. Kitts & Nevis Jan-May 52,294 8.9

St. Vincent & the Grenadines Jan-Nov 65,014 5.4

Suriname Jan-Aug 166,246 -3.3

Trinidad & Tobago *** Jan-Dec 439,749 6.6

Turks & Caicos Islands Jan-Sep 298,960 7.5

U S Virgin Islands Jan-Dec 769,058 5.3

* Non-Resident Air Arrivals ** Non-Resident Hotel registrations only *** Air Arrivals by Nationality

P Preliminary figures # Winter - Jan to Apr; Summer - May to Dec ^

Excludes data from Vance M. Amory Int’l Airport in Nevis N.B: Figures are subject to revision by reporting countries SOURCE – CTO - Data supplied by member countries and available as at October 6, 2017


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Table 2: Cruise Passenger Arrivals to the Caribbean - 2015 & 2014 compared

Destination Period 2015 2014 % ch.

Antigua & Barbuda Jan-Dec 644,314 522,342 23.4

Aruba Jan-Dec 607,019 667,095 -9.0

Bahamas Jan-Oct 3,627,823 3,867,574 -6.2

Barbados Jan-Nov 504,212 479,659 5.1

Belize Jan-Dec 957,975 968,131 -1.0

Bermuda Jan-Nov 376,310 355,133 6.0

Bonaire Jan-Sep 133,814 76,816 74.2

British Virgin Islands Jan-Dec 516,436 360,891 43.1

Cayman Islands Jan-Dec 1,716,812 1,609,555 6.7

Cozumel (Mexico) Jan-Dec 3,396,072 3,404,858 -0.3

Curacao Jan-Dec 565,844 629,145 -10.1

Dominica Jan-Dec 279,341 286,575 -2.5

Dominican Republic Jan-Oct 306,146 326,240 -6.2

Grenada Jan-Dec 280,518 235,140 19.3

Haiti Jan-Dec 673,501 662,403 1.7

Jamaica Jan-Dec 1,568,702 1,423,797 10.2

Martinique Jan-Dec 241,623 177,786 35.9

Puerto Rico Jan-Dec 1,457,173 1,356,822 7.4

Saint Lucia Jan-Dec 677,394 641,452 5.6

St. Maarten Jan-Dec 1,901,617 2,001,996 -5.0

St. Vincent & the Grenadines Jan-Nov 64,859 69,481 -6.7

Trinidad & Tobago Jan-Jun 44,949 22,033 104.0

Turks & Caicos Islands Jan-Oct 745,333 784,175 -5.0

U S Virgin Islands Jan-Dec 1,878,847 2,083,890 -9.8

N.B: Figures are subject to revision by reporting countries P Preliminary figures

SOURCE - Data supplied by member countries and available as at October 6, 2017.


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Year U.S.A Canada U.K Europe C'BEAN Other Total

1960 9,716 3,755 2,102 na 14,638 5,324 35,535

1961 10,522 5,429 2,901 na 14,747 3,461 37,060

1962 11,688 7,944 3,363 na 17,120 4,143 44,258

1963 13,154 9,991 4,765 na 17,773 4,944 50,627

1964 15,138 10,923 6,174 na 20,104 5,286 57,625

1965 19,811 14,212 6,673 na 23,264 4,458 68,418

1966 23,827 16,372 8,304 na 18,654 11,947 79,104

1967 29,813 18,293 9,622 na 16,953 16,884 91,565

1968 41,287 27,879 11,493 na 27,707 7,331 115,697

1969 52,689 31,617 10,168 na 25,517 14,312 134,303

1970 57,111 39,609 12,083 3,719 33,450 10,445 156,417

1971 68,487 53,690 13,621 6,379 33,893 13,005 189,075

1972 75,525 61,918 14,851 9,187 36,608 12,260 210,349

1973 73,280 68,712 17,680 11,165 39,443 11,800 222,080

1974 66,237 77,246 23,782 13,039 37,583 12,831 230,718

1975 54,894 75,517 24,802 14,730 38,882 12,751 221,576

1976 56,041 73,005 25,843 16,784 38,469 14,172 224,314

1977 70,389 83,749 25,841 22,870 49,346 17,119 269,314

1978 85,473 90,992 36,432 30,915 55,544 17,527 316,883

1979 91,354 92,745 49,430 41,031 75,966 20,390 370,916

1980 85,526 84,934 56,226 38,354 85,408 46,022 396,470

1981 74,472 69,897 72,090 29,621 87,415 19,096 352,591

1982 75,511 59,619 51,145 21,588 81,864 14,068 303,795

1983 113,989 53,198 47,662 17,334 83,789 12,366 328,338

1984 140,202 67,307 46,274 16,820 83,999 13,050 367,652

1985 148,093 70,573 38,922 16,666 71,066 13,915 359,235

1986 166,250 60,285 47,590 19,082 61,701 14,862 369,770

1987 175,093 64,349 79,152 23,598 64,356 15,311 421,859

1988 170,773 65,622 101,231 34,404 63,410 16,045 451,485

1989 154,269 65,564 118,122 43,949 62,840 16,515 461,259

1990 143,295 57,830 94,890 57,873 62,298 15,881 432,067

1991 119,069 46,286 88,166 65,788 57,988 16,925 394,222

1992 110,685 49,999 88,759 65,518 52,831 17,680 385,472

1993 112,733 49,190 100,071 61,871 52,462 19,652 395,979

1994 109,092 52,286 123,455 68,077 51,487 21,235 425,632

1995 111,983 53,373 126,621 70,462 58,635 21,033 442,107

1996 111,731 54,928 139,588 62,418 56,752 21,666 447,083

1997 108,095 58,824 155,986 64,632 63,581 21,172 472,290

1998 106,300 59,946 186,690 65,045 70,358 24,058 512,397

1999 104,953 57,333 202,772 41,221 86,127 22,208 514,614

2000 112,153 59,957 226,787 33,988 87,424 24,387 544,696

2001 106,629 52,381 217,466 28,659 80,085 21,858 507,078

2002 123,429 46,754 192,606 25,328 89,505 20,277 497,899

2003 129,326 49,641 202,564 29,526 96,809 23,345 531,211

2004 129,675 50,025 213,945 30,030 104,754 23,073 551,502

2005 ® 131,005 47,690 202,765 26,852 114,775 24,447 547,5342006 130,767 49,198 211,523 29,400 117,469 24,201 562,558

2007 ® 133,519 52,981 223,575 27,058 99,383 36,421 572,9372008 131,795 57,335 219,953 31,825 100,639 26,120 567,667

2009 122,306 63,751 190,632 30,072 88,771 23,032 518,564

2010 134,969 72,351 181,054 31,222 86,182 26,402 532,180

2011 142,414 71,953 189,150 35,859 100,974 27,374 567,724

2012 130,762 72,020 173,519 37,119 96,487 26,396 536,303

2013 120,584 67,295 168,733 41,065 87,295 23,548 508,520

2014 118,508 65,813 186,823 44,736 78,730 24,988 519,598

2015 ℗ 148,165 74,512 218,084 37,241 94,038 20,262 592,302

Markets

Table 3: Visitor Arrivals by Major Markets 1960 to 2015


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BTMI MARKETS 2013 2014 2015 AB CHG % CHG

UNITED STATES 120884 118691 148165 29474 24.8

CANADA 67232 65942 74512 8570 13.0

UNITED KINGDOM 172762 191179 218084 26905 14.1

GERMANY 10417 12026 12406 380 3.2

OTHER EUROPE 27293 29002 24835 -4167 -14.4

TRINIDAD & TOBAGO 31638 28039 29661 1622 5.8

OTHER CARIBBEAN 61876 56914 64377 7463 13.1

BRAZIL 4699 5573 4080 -1493 -26.8

OTHER CENTRAL & SOUTH AMERICA 5426 5637 6706 1069 19.0

OTHER 7275 7891 9476 1585 20.1

TOTAL ARRIVALS 509502 520894 592302 71408 13.7

Table 4: Visitor Arrivals BTMI Markets


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COUNTRY OF RESIDENCE JAN %CHG FEB %CHG MAR %CHG APR %CHG MAY %CHG

TOTAL 56151 12.0 57815 20.1 57447 13.5 51757 17.2 40996 6.7

Canada 10595 27.1 10774 35.6 9567 22.4 6918 17.9 4335 3.3

USA 10797 13.5 12571 27.2 14119 42.0 13046 34.0 10749 12.9

UK 21364 15.1 22291 18.5 21139 5.7 19962 24.7 14563 6.2

Europe 5272 -13.6 4646 -12.8 4132 -15.3 2312 -26.9 1818 -8.6

Germany 1737 22.8 1628 28.4 1870 20.5 718 -33.4 547 4.8

France 289 -13.5 429 17.2 323 -5.8 335 -10.4 303 -15.4

Italy 565 7.2 398 1.5 309 -8.6 154 -44.6 148 -14.5

Netherland 274 14.6 238 19.6 183 1.1 149 -30.0 122 -17.6

Switzerland 327 15.5 253 -3.1 265 6.4 179 -13.9 89 -17.6

Sweden 360 -62.7 284 -72.4 176 -78.3 117 -12.7 59 -40.4

Spain 119 24.0 113 21.5 124 17.0 74 -23.7 72 9.1

Norway 164 5.8 154 19.4 109 81.7 40 -73.2 21 -25.0

Russia 239 -21.1 82 -28.7 68 -44.3 115 -26.3 85 -29.2

Austria 182 3.4 162 3.8 121 -28.8 52 -24.6 35 2.9

Other Countries in Europe 1016 -36.7 905 -31.5 584 -38.1 379 -6.9 337 0.9

South & Central America 1119 15.4 933 42.2 800 -18.9 873 -14.3 828 0.4

Brazil 632 19.9 490 89.2 240 -46.1 306 -23.3 325 -23.0

Venezuela 150 44.2 97 -14.2 271 129.7 254 38.8 152 47.6

Colombia 25 -32.4 37 85.0 38 -29.6 37 -19.6 38 11.8

Belize 79 49.1 54 125.0 34 -19.0 34 -8.1 39 11.4

Suriname 37 27.6 34 -29.2 37 -22.9 69 81.6 55 31.0

Panama 41 51.9 64 166.7 41 -2.4 25 -21.9 57 137.5

Mexico 30 -33.3 35 -16.7 51 2.0 36 -47.1 30 -26.8

Argentina 55 14.6 44 -15.4 26 -35.0 30 -61.0 34 -46.0Other Countries in Central &

South America 70 -30.0 78 5.4 62 -58.1 82 -41.0 98 60.7

Caribbean 6186 4.8 5912 20.0 6895 9.7 7915 1.4 7976 5.5

Trinidad 1538 -11.9 1842 26.9 1995 -13.5 2368 -21.5 2613 4.3

Guyana 923 8.2 747 18.8 793 30.4 790 -11.1 723 -9.5

St Vincent 743 14.5 577 9.1 745 24.8 814 14.6 797 6.7

St Lucia 629 27.1 527 20.9 663 36.1 726 20.6 763 19.0

Jamaica 631 1.9 579 6.4 678 23.3 696 7.4 645 0.9

Grenada 315 29.1 316 37.4 405 46.2 385 -13.5 461 18.8

Dominica 389 25.1 309 21.2 322 -4.7 420 27.3 478 29.5

Antigua 326 15.2 268 18.6 387 41.2 381 21.3 416 -0.2

St Kitts 131 -9.7 162 -6.4 269 15.9 290 14.6 326 22.6

Martinique 46 -14.8 111 226.5 64 -1.5 190 36.7 155 -10.9

Other Countries in Caribbean 515 2.4 474 13.1 574 4.2 855 86.3 599 -2.3

Asia 436 -0.7 391 34.8 386 5.8 265 17.8 250 11.6

India 125 -32.8 107 30.5 98 -14.8 55 10.0 49 -7.5

China 76 153.3 59 55.3 35 -34.0 79 43.6 48 14.3

Phillipines 105 -7.1 96 50.0 102 104.0 25 19.0 16 33.3

Japan 36 56.5 25 -40.5 43 -14.0 16 6.7 21 23.5

Isreal 15 -25.0 19 -5.0 17 -29.2 13 62.5 10 -52.4

Other Countries in Asia 79 17.9 85 93.2 91 24.7 77 1.3 106 34.2

Africa 145 55.9 83 3.8 152 26.7 142 27.9 164 12.3

Nigeria 69 187.5 34 0.0 43 26.5 69 38.0 78 39.3

South Africa 41 70.8 25 13.6 75 78.6 45 50.0 31 -35.4

Ghana 5 0.0 1 -75.0 3 0.0 7 0.0 15 87.5

Zimbabwe 1 0.0 2 100.0 14 133.3 2 0.0 1 -50.0

Kenya 4 33.3 3 0.0 1 -75.0 5 150.0 2 -77.8

Other Countries in Africa 25 -39.0 18 12.5 16 -48.4 14 -48.1 37 60.9

Oceania 200 0 193 -9.8 223 26.0 283 67.5 262 10.5

Australia 155 -9.4 150 -18.5 166 21.2 217 55.0 216 10.2

New Zealand 43 48.3 39 44.4 50 25.0 65 124.1 43 7.5

Other Countries in Oceania 2 0.0 4 33.3 7 0.0 1 0.0 3 200.0

Other 35 20.7 20 0 26 -29.7 35 -22.2 54 107.7

TABLE 5: Visitor Arrivals by Country of Residence (Jan to Mar)


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COUNTRY OF RESIDENCE JUN %CHG JUL %CHG AUG %CHG SEP %CHG OCT %CHG

TOTAL 39693 16.3 53967 14.1 42929 11.0 32154 22.1 41693 16.5

Canada 3303 12.2 4190 2.2 3399 4.8 2483 4.8 4601 19.8

USA 12518 21.5 17629 29.7 12423 32.8 8027 44.0 9522 31.8

UK 12262 13.2 16548 8.9 13306 2.0 11899 22.8 16239 11.1

Europe 1783 5.4 2068 -1.9 2206 15.0 1388 -4.9 2075 2.4

Germany 509 16.5 428 -1.4 587 23.1 444 -21.3 541 -8.8

France 239 21.3 488 4.9 518 21.9 196 30.7 330 20.4

Italy 153 11.7 156 -1.9 440 2.3 118 -1.7 148 16.5

Netherland 154 -10.5 168 -27.9 115 -18.4 106 -10.9 154 -5.5

Switzerland 62 -17.3 139 26.4 72 75.6 55 61.8 122 -8.3

Sweden 102 39.7 81 -2.4 30 -14.3 49 0.0 117 -0.8

Spain 80 37.9 60 27.7 86 75.5 57 29.5 87 33.8

Norway 69 -14.8 152 16.9 13 8.3 34 36.0 31 -8.8

Russia 62 -32.6 61 -7.6 59 -22.4 29 -55.4 81 -17.3

Austria 22 -45.0 19 -62.7 21 -27.6 26 8.3 47 -2.1

Other Countries in Europe 331 0.3 316 -4.2 265 29.9 274 3.4 417 11.8

South &Central America 959 24.1 1226 60.9 810 19.5 743 -19.8 777 -29.5

Brazil 218 -39.4 654 75.8 253 -18.6 229 -50.9 244 -57.9

Venezuela 241 95.9 262 149.5 184 139.0 202 57.8 188 48.0

Colombia 63 125.0 44 57.1 30 -26.8 56 14.3 64 42.2

Belize 35 20.7 33 -26.7 88 66.0 40 -2.4 43 22.9

Suriname 72 60.0 32 -25.6 61 103.3 37 -32.7 37 8.8

Panama 63 186.4 56 115.4 35 9.4 48 84.6 33 26.9

Mexico 34 -46.0 26 -49.0 39 -46.6 32 -23.8 35 -53.9

Argentina 37 8.8 29 31.8 43 115.0 34 -8.1 36 -37.9

Other Countries in Central &

South America 196 184.1 90 28.6 77 87.8 65 -21.7 97 -20.5

Caribbean 7768 11.3 11719 8.3 10204 4.7 6983 18.7 7806 20.8

Trinidad 2325 -1.6 4011 16.7 3581 -6.4 2243 31.1 2410 29.4

Guyana 793 6.2 1732 19.4 1207 10.0 869 18.6 885 25.2

St Vincent 764 1.7 1225 3.4 1146 17.2 762 8.4 927 21.0

St Lucia 817 48.5 898 -7.3 856 14.9 643 16.1 683 9.1

Jamaica 691 5.7 819 3.7 572 -3.2 602 9.3 686 28.0

Grenada 459 22.7 475 5.3 522 56.8 384 32.4 425 28.0

Dominica 438 26.6 587 21.0 553 32.9 322 28.3 414 24.0

Antigua 392 37.5 413 -8.0 478 3.0 383 42.9 501 29.1

St Kitts 266 -10.7 379 21.9 387 61.9 208 -22.1 234 1.3

Martinique 64 10.3 241 -26.5 226 -30.5 39 -45.1 67 -23.9

Other Countries in Caribbean 759 37.3 939 -2.5 676 -8.0 528 9.5 574 -2.5

Asia 392 71.2 191 -33.4 225 -26.7 239 40.6 258 13.2

India 99 50.0 36 -39.0 39 -45.1 61 7.0 62 40.9

China 45 2.3 39 -45.8 39 -51.9 77 148.4 57 72.7

Phillipines 13 18.2 14 -17.6 13 0.0 14 75.0 34 21.4

Japan 31 47.6 19 171.4 39 254.5 17 6.3 19 -38.7

Isreal 22 46.7 8 -42.9 22 0.0 30 114.3 10 -52.4

Other Countries in Asia 182 152.8 75 -36.4 73 -33.0 40 -9.1 76 7.0

Africa 274 134.2 144 -22.6 150 -23.9 196 100.0 197 71.3

Nigeria 91 93.6 66 -34.0 89 -5.3 122 130.2 88 166.7

South Africa 63 173.9 27 -40.0 29 -29.3 31 34.8 43 26.5

Ghana 8 -11.1 17 183.3 5 400.0 7 0.0 7 75.0

Zimbabwe 8 -11.1 6 0.0 4 -50.0 8 100.0 7 133.3

Kenya 9 80.0 12 500.0 0 -100.0 9 200.0 5 150.0

Other Countries in Africa 95 295.8 16 -40.7 23 -53.1 19 137.5 47 20.5

Oceania 396 65 200 -13.0 188 33.3 149 4.9 158 9.0

Australia 338 106.1 154 -19.4 167 44.0 134 39.6 126 6.8

New Zealand 53 -28.4 41 13.9 17 -26.1 14 -68.9 18 -14.3

Other Countries in Oceania 5 150.0 5 66.7 4 100.0 1 0.0 14 133.3

Other 46.0 91.7 50 78.6 13.0 -31.6 46 130.0 55 71.9

TABLE 6: Visitor Arrivals by Country of Residence (Jun to Oct)


16

COUNTRY OF RESIDENCE NOV %CHG DEC %CHG TOTAL %CHG %

TOTAL 53219 15.7 64481 5.5 592302 13.7 100.0

Canada 5887 7.0 8460 -13.5 74512 13.0 12.6

USA 11508 19.9 15256 5.5 148165 24.8 25.0

UK 23069 22.6 25442 16.3 218084 14.1 36.8

Europe 4031 -9.7 5664 -6.2 37395 -9.2 6.3

Germany 1635 -12.4 1762 -3.2 12406 3.2 2.1

France 329 -26.1 563 3.9 4342 1.6 0.7

Italy 272 -9.3 718 -21.1 3579 -8.0 0.6

Netherland 194 11.5 273 -9.3 2130 -6.7 0.4

Switzerland 220 -23.6 344 3.0 2127 0.1 0.4

Sweden 237 21.5 478 -4.4 2090 -48.9 0.4

Spain 122 -27.4 127 0.8 1121 10.4 0.2

Norway 123 20.6 202 40.3 1112 6.0 0.2

Russia 72 -41.9 149 -38.9 1102 -30.3 0.2

Austria 100 -13.8 180 7.1 967 -10.5 0.2

Other Countries in Europe 727 6.3 868 -8.4 6419 -17.1 1.1

South &Central America 635 -50.3 1086 -12.0 10789 -3.8 1.8

Brazil 126 -82.2 363 -49.9 4080 -26.8 0.7

Venezuela 179 40.9 167 3.7 2347 59.8 0.4

Colombia 45 18.4 299 611.9 776 68.0 0.1

Belize 44 -8.3 23 -17.9 546 16.2 0.1

Suriname 41 0.0 17 0.0 529 16.8 0.1

Panama 16 -73.8 36 -52.0 515 23.5 0.1

Mexico 65 8.3 44 -24.1 457 -31.7 0.1

Argentina 21 -38.2 53 51.4 442 -15.0 0.1

Other Countries in Central

& South America 98 -38.8 84 -24.3 1097 -6.9 0.2

Caribbean 7000 23.3 7674 11.1 94038 10.7 15.9

Trinidad 2254 41.9 2481 11.5 29661 5.8 5.0

Guyana 751 21.3 938 20.6 11151 12.5 1.9

St Vincent 695 10.1 834 10.2 10029 11.4 1.7

St Lucia 737 46.5 755 31.1 8697 21.1 1.5

Jamaica 636 7.4 620 -10.0 7855 6.1 1.3

Grenada 467 36.5 370 -8.0 4984 21.3 0.8

Dominica 361 4.9 338 15.8 4931 21.1 0.8

Antigua 383 37.8 359 20.9 4687 18.9 0.8

St Kitts 215 13.2 196 13.3 3063 10.3 0.5

Martinique 63 -11.3 130 38.3 1396 -7.0 0.2

Other Countries in Caribbean 438 -15.9 653 4.5 7584 8.1 1.3

Asia 481 58.2 326 29.4 3840 15.7 0.6

India 152 40.7 61 8.9 944 -0.3 0.2

China 47 42.4 42 -6.7 643 15.4 0.1

Phillipines 125 81.2 55 61.8 612 39.1 0.1

Japan 41 32.3 30 25.0 337 17.0 0.1

Isreal 31 93.8 25 257.1 222 9.9 0.0

Other Countries in Asia 85 80.9 113 31.4 1082 22.1 0.2

Africa 178 102.3 212 -19.7 2037 26.1 0.3

Nigeria 63 103.2 64 -48.4 876 28.8 0.1

South Africa 31 24.0 99 25.3 540 23.9 0.1

Ghana 6 20.0 6 0.0 87 64.2 0.0

Zimbabwe 24 380.0 6 0.0 83 56.6 0.0

Kenya 5 25.0 5 -66.7 60 7.1 0.0

Other Countries in Africa 49 172.2 32 -5.9 391 16.0 0.1

Oceania 365 51.5 304 6.7 2921 20.7 0.5

Australia 298 42.6 241 2.1 2362 20.6 0.4

New Zealand 39 30.0 58 20.8 480 8.6 0.1

Other Countries in Oceania 28 1300.0 5 400.0 79 276.2 0.0

Other 59 51.3 37 32.1 476 37.2 0.080364

TABLE 7: Visitor Arrivals by Country of Residence (Nov to Dec & Total)


17

Country Arrivals % Share Arrivals % Share

1 UK 213767 36% 186718 36% 12 USA 148165 25% 118692 23% 2

3 Canada 74512 13% 65942 13% 3

4 Trinidad 29661 5% 28039 5% 4

5 Germany 12406 2% 12026 2% 5

6 Guyana 11151 2% 9911 2% 6

7 St Vincent 10029 2% 9003 2% 7

8 St Lucia 8697 1% 7184 1% 9

9 Jamaica 7855 1% 7403 1% 8

10 Grenada 4984 1% 4108 1% 12

11 Dominica 4931 1% 4071 1% 14

12 Antigua 4687 1% 3943 1% 15

13 France 4342 1% 4273 1% 11

14 Brazil 4080 1% 5573 1% 10

15 Ireland 3751 1% 3892 1% 16

Total 543018 92% 470778 90%

Total Arrivals to Barbados 592302 100% 520894 100%

2015 2014

Table 8: Top 15 Producing Countries

Rank 2014Rank 2015


18

CHARACTERISTICS NO. % %∆

GENDER 592302 100 13.7

FEMALE 310561 52.4 14.1

MALE 281738 47.6 13.3

NOT STATED 3 0.0 -50.0

AGE GROUPS 592302 100 13.7

0-12 35501 6.0 14.7

13-17 20309 3.4 11.5

18-25 45365 7.7 20.6

26-35 99766 16.8 21.9

36-45 97314 16.4 16.4

46-55 123108 20.8 15.2

56-65 99546 16.8 9.2

66+ 70742 11.9 0.3

NOT STATED 651 0.1 1151.9

LENGTH OF STAY 592302 100 13.7

1 DAY 58502 9.9 49.6

2-3 DAYS 56028 9.5 18.2

4-6 DAYS 100324 16.9 20.7

7-10 DAYS 201629 34.0 12.7

11-14 DAYS 95040 16.0 3.2

15-21 DAYS 38551 6.5 -0.2

22+ DAYS 37131 6.3 1.2

NOT STATED 5097 0.9 4.5

PURPOSE OF VISIT 592302 100 13.7

BUSINESS 44362 7.5 -0.8

CONFERENCE/CONVENTION/MEETING 10308 1.7 10.7

CREW 25895 4.4 64637.5

GETTING MARRIED 6 0.0 20.0

ATTENDING GRADUATION 181 0.0 46.0

HONEYMOON 7031 1.2 20.5

INTRANSIT PASSENGER 9956 1.7 7.7

MEDICAL ATTENTION 1457 0.2 -1.6

OTHER PURPOSE 9128 1.5 -9.8

PLEASURE/HOLIDAY/VACATION 439549 74.2 10.9

STUDENT 4441 0.7 -3.5

SPECIAL EVENTS 76 0.0 -96.7

SPORTS 7865 1.3 19.9

VISIT FRIENDS/RELATIVES 29104 4.9 5.4

ATTENDING A WEDDING 2943 0.5 11.3

ACCOMMODATION 592302 100 13.7

50-100 ROOMS 24274 4.1 5.0

ALL INCLUSIVE 68029 11.5 35.5

APARTMENTS 13586 2.3 0.8

CONDO 2435 0.4 7.9

CRUISE 619 0.1 -42.2

FRIENDS 124144 21.0 7.2

GUEST HOUSES 5658 1.0 2.9

HOUSE 3621 0.6 30.1

INTIMATE 42290 7.1 18.0

LUXURY 104648 17.7 9.5

NOT STATED 10785 1.8 35.7

OTHER 8905 1.5 -14.5

OVER 100 ROOMS 89285 15.1 24.5

UNDER 50 RMS 13346 2.3 -2.9

VILLA 80600 13.6 13.1

YACHT 77 0.0 -31.3

Table 9: Visitor Demographics


1


2

TABLE OF CONTENTS

CRUISE PASSENGER ARRIVALS ............................................................. 3

CRUISE SHIP CALLS ............................................................................... 3

CRUISE STAY ARRIVALS ........................................................................ 3

APPENDIX ............................................................................................. 4


3

CRUISE PASSENGER ARRIVALS

The Barbados Port Inc. recorded 712,766 cruise ship passenger arrivals to the Bridgetown Port for the year

2015. Out of this figure, there were some 586,615 cruise passengers who were visiting the island during a

cruise. The remainder includes the number of cruise ship passengers who permanently disembarked in

Barbados – direct-transits or transfer passengers, tourists and Barbadian residents.

The year saw an increase of 5.1%

(or 28,717) in cruise arrivals.

There was growth in arrivals

during the majority of the months ranging from 1.9% in March to 37.3% in June. December recorded the highest

number of cruise passenger arrivals with 82,403 followed by January with 78,239 arrivals.

CRUISE SHIP CALLS

The number of cruise calls to the Bridgetown Port remained unchanged at 395.

CRUISE STAY ARRIVALS

Some 8,514 cruise stay arrivals were

recorded for 2015; eighteen (18) fewer

visitors when compared to the previous

year.

Majority of cruise stay visitors stayed in

luxury accommodation followed by over

100 rooms and all inclusive

accommodation.

Majority of cruise stay visitors remained on

the island 7 to 10 days after completing

their cruise; followed by 2 to 3 days. There

was an increase in cruise stay visitors

staying 4 to 14 days and over 22 days.

APPENDIX

Figure 7: Cruise Passenger Arrivals with % share

Figure 8: Cruise Stay Arrivals - Length of Stay %

share

Figure 9: Cruise Stay Arrivals - Accommodation

Arrivals & % share


4

NO. %CHG NO. %CHG

2005 395 -26.7 563,588 -21.9

2006 440 11.4 539,092 -4.3

2007 485 10.2 616,354 14.3

2008 425 12.4 597,523 -3.1

2009 460 8.2 635,212 6.3

2010 391 -15.0 664,747 4.6

2011 391 0 609,844 -8.3

2012 358 -8.4 517,436 -15.2

2013 374 4.5 570,263 10.2

2014 395 5.6 557,898 -2.2

2015 395 0.0 586,615 3.1

Months 2014 2015 Abs Chg % Chg

January 83944 78239 -5705 -6.8

February 77867 68281 -9586 -12.3

March 69333 70619 1286 1.9

April 53205 63625 10420 19.6

May 24614 22923 -1691 -6.9

June 17440 23939 6499 37.3

July 27385 24585 -2800 -10.2

August 18269 21000 2731 14.9

September 21258 22937 1679 7.9

October 30996 35626 4630 14.9

November 55348 72438 17090 30.9

December 79264 82403 3139 4.0

TOTAL 558923 586615 27692 5.0

Months 2014 2015 Abs Chg % Chg

January 61 66 5 8.2

February 59 57 -2 -3.4

March 70 59 -11 -15.7

April 37 35 -2 -5.4

May 13 7 -6 -46.2

June 7 7 0 0.0

July 9 7 -2 -22.2

August 6 10 4 66.7

September 8 8 0 0.0

October 15 14 -1 -6.7

November 44 52 8 18.2

December 66 73 7 10.6

TOTAL 395 395 0 0.0

Table 3: Cruise Calls

YEAR

CRUISE CALLS PASSENGER ARRIVALS

Table 1: Cruise Calls & Passenger Arrivals

Table 2: Cruise Passenger Arrivals


5


2

TABLE OF CONTENTS

SOURCES OF TOURISM DEMAND .......................................................... 3

SEASONALITY OF ARRIVALS ................................................................. 3

PURPOSE OF VISIT ................................................................................ 4

AVERAGE LENGTH OF STAY AND TOURISTS NIGHTS ............................. 4

TYPE OF ACCOMMODATION ................................................................. 4

AGE & SEX DISTRIBUTIONS ................................................................... 4

APPENDIX ............................................................................................. 5


3

SOURCES OF TOURISM DEMAND

UNITED KINGDOM

The United Kingdom has maintained its position as the top producing market for 2015 accounting for 36.8% of

business to Barbados, recording an increase of 14.1% when compared with 2014. This increase can be

attributed to improvements in the UK’s economy, consistent advertising and public relations campaigns (Brilliant

Barbados, Gimme 5 & Fly etc.) and new accommodation stock with the advent of Sandals Barbados.

Greater London continued its position as the primary source county for travel to Barbados in 2015 recording a

percentage share of 9.9%. When compared with 2014 Greater London dominated the UK market with 10.4%

of business. This area reported an increase of 8.6% in arrivals when compared to 2014.

Table 1 shows a significant pattern with almost all of the top producing counties in the UK having registered

gains. The most impressive county was West Sussex recording 94.4% growth over the previous year. Of the top

counties Ireland was the exception recorded a 3.6% decline when compared with 2014.

SEASONALITY OF ARRIVALS

The United Kingdom recorded increases for all twelve months in 2015. The best performing month for this

market was December; a ttotal of 25,442 tourists were recorded representing an increase of 16.3% when

COUNTIES 2012 2013 2014 2015

13/12 14/13 15/14

GREATER LONDON 27986 22605 19962 21675 -19.2 -11.7 8.6

SURREY 9977 7802 7032 8346 -21.8 -9.9 18.7

WEST SUSSEX 3647 2876 3148 6121 -21.1 9.5 94.4

SCOTLAND 4611 4077 3829 5685 -11.6 -6.1 48.5

CHESHIRE 4525 3993 4979 5534 -11.8 24.7 11.1

KENT 6263 5072 4570 5468 -19.0 -9.9 19.6

ESSEX 6722 5489 4656 5162 -18.3 -15.2 10.9

LANCASHIRE 3994 3433 4506 4774 -14.0 31.3 5.9

HAMPSHIRE&ISLE OF WIGHT 4318 3772 3312 3773 -12.6 -12.2 13.9

HERTFORDSHIRE 4491 3621 3270 3770 -19.4 -9.7 15.3

IRELAND 3518 3638 3892 3751 3.4 7.0 -3.6

WEST MIDLANDS 3949 3189 3161 3578 -19.2 -0.9 13.2

BERKSHIRE 4599 3475 3242 3463 -24.4 -6.7 6.8

OTHER COUNTIES 88884 99720 121620 136984 12.2 22.0 12.6

TOTAL UK VISITORS 177484 172762 191179 218084 -2.7 10.7 14.1

Source: Barbados Tourism Marketing Inc.

% Change

Table 1 Tourism Arrivals by the Top Producing Counties

(2012, 2013, 2014 & 2015)

2014 2015

Counties

Total

Arrivals

Percentage

Share Counties

Total

Arrivals

Percentage

Share

GREATER LONDON 19962 10.4 GREATER LONDON 21675 9.9

SURREY 7032 3.7 SURREY 8346 3.8

WEST SUSSEX 3148 1.6 WEST SUSSEX 6121 2.8

SCOTLAND 3829 2.0 SCOTLAND 5685 2.6

CHESHIRE 4979 2.6 CHESHIRE 5534 2.5

KENT 4570 2.4 KENT 5468 2.5

ESSEX 4656 2.4 ESSEX 5162 2.4

LANCASHIRE 4506 2.4 LANCASHIRE 4774 2.2

HAMPSHIRE&ISLE OF WIGHT 3312 1.7 HAMPSHIRE&ISLE OF WIGHT 3773 1.7

HERTFORDSHIRE 3270 1.7 HERTFORDSHIRE 3770 1.7

TOTAL 59264 31.0 TOTAL 70308 32.2


Table 2 Top Ten Source Counties

(2014 & 2015)


4

compared to the previous year. November had the second highest count of 23,069, an increase of 22.6%.

September consistently records the lowest arrivals from all markets and 2015 was no exception with this

market registering 11,899 tourists. However, this represented a 22.8% increase over 2014 (See Chart 1).

PURPOSE OF VISIT

Although the volume of traffic to Barbados from this market continues to grow, the prime motivation for travel to

this destination continues to be for pleasure. This segment accounted for 83.9% of arrivals, an 8.7% increase

over 2014. Approximately 2.8% of travellers visited friends and relatives, registering an increase of 1.4%. The

year in review saw the VFRs generating 21.6% of traffic from the Greater London area. A large portion of the

“Business” travelers (11.1%) originated from the county of West Sussex but this segment declined by 21.5%

when compared with 2014. Most sports visitors (7.2%) came from the Greater London area and of the overall

visitors registered an increase of 53% (See Chart 3).

AVERAGE DURATION OF STAY AND TOURIST NIGHTS

It was revealed that 40% of UK tourists stayed 7 – 10 days recording an increase of 8.7% when compared with

2014. Visitors staying between 11 and 14 days accounted for 26.7% of business, registering an 8.4% increase

over the corresponding year. 8.1% of travellers who opted to stay for a longer duration (15 – 21 days) showed

a 5.9% improvement when compared with the previous year.The total number of nights spent by the 218,084

tourists who visited Barbados in 2015 amounted to 2,545,929. This was an increase of 8.1% when compared

with the figure of 2,355,579 nights recorded for the previous year (See Table 6).

TYPE OF ACCOMMODATION

At the end of 2015, the tourists who stayed in luxury establishments accounted for 23% of business from this

market. This type of accommodation was clearly the preferred choice registering an increase of 16% when

compared with 2014. All inclusive properties picked up 18.2% of business and also experienced an increase of

16.5% whilst villas (13.9%) registered a 12.2% increase (See Chart 7). Noteworthy is the pattern of traffic from

the Greater London area that chose Luxury, villas and all inclusive stays over other types of accommodation (See

Table 8)

AGE & SEX DISTRIBUTIONS

Of the total UK tourists in 2015, 48% were male and 52% were female (See Chart 6).When assessing age

distribution, the majority of tourists were between the ages of 46 – 55 years, accounting for 22.5% of the total

UK tourists; recording an improvement of 15.2% when compared with the year 2014. Age group 56 – 65 (18.7%)

showed an increase of 11.5%; whilst travelers 26 - 35 and 66+ years shared a similar 14.1% share with

increases of 27.4% and 0.5% respectively in contrast to the previous year (


5

APPENDIX


6


7


8


9

COUNTIES 2011 2012 2013 2014 2015

ANTRIM 423 346 242 287 332

ARMAGH 60 60 38 35 29

AVON 1451 1254 1101 901 1033

BEDFORDSHIRE 1599 1397 1134 1020 1150

BERKSHIRE 4845 4600 3476 3242 3463

BUCKINGHAMSHIRE 2944 2711 2277 2078 2287

CAMBRIDGESHIRE 1540 1431 1152 1014 1168

CHESHIRE 4848 4525 3993 4979 5534

CLEVELAND 496 397 303 390 394

CLWYD 480 409 271 409 455

CORNWALL&ISLE of SCILLY 847 924 850 812 799

CUMBRIA 629 583 522 641 708

DERBYSHIRE 1686 1415 1335 1469 1499

DEVON 1646 1640 1431 1164 1425

DORSET 1881 1730 1352 1272 1605

DOWN 308 202 137 147 174

DURHAM 715 593 540 597 608

DYFED 222 276 208 184 172

EAST SUSSEX 2400 2091 1792 1898 3009

ESSEX 7455 6725 5490 4656 5162

FERMANAGH 19 4 10 5 5

GLOUCHESTERSHIRE 1729 1646 1337 1261 1232

GREATER LONDON 29874 28001 22613 19962 21675

GREATER MANCHESTER 1498 1491 1319 1770 2062

GUERNSEY 303 293 203 189 169

GWENT 529 378 382 347 387

GWYNEDD 180 152 119 145 146

HAMPSHIRE&ISLE OF WIGHT 4999 4318 3772 3312 3773

HERFORD & WORCESTER 1050 965 809 860 932

HERTFORDSHIRE 4624 4491 3621 3270 3770

HUMBERSIDE 134 153 81 101 94

IRELAND 3738 3519 3638 3892 3751

JERSEY 595 530 455 383 397

KENT 6631 6264 5072 4570 5468

LANCASHIRE 4688 3997 3433 4506 4774

LEICESTERSHIRE 1821 1570 1400 1329 1582

LINCOLNSHIRE 1388 1123 944 949 1131

LONDONDERRY 63 42 44 39 25

MERSEYSIDE 2266 1963 1627 1909 2118

MID GLAMORGAN 557 568 439 311 306

NORFOLK 1104 1012 910 800 880

NORTH YORKSHIRE 1732 1426 1357 1539 1567

NORTHHAMPTONSHIRE 1248 1186 942 906 1070

NORTHUMBERLAND 382 332 245 277 320

NOTTINGHAMSHIRE 1920 1548 1401 1448 1608

OXFORDSHIRE 2213 2086 1651 1532 1541

POWYS 127 90 117 123 130

SCOTLAND 5199 4611 4077 3829 5685

SHOPSHIRE 709 652 539 591 729

SOMERSET 1313 1087 1062 1105 1031

SOUTH GLAMORGAN 716 793 590 516 645

SOUTH YORKSHIRE 1938 1613 1418 1722 1965

STAFFORDSHIRE 1512 1300 1242 1301 1428

SUFFOLK 1367 1229 1036 882 1096

SURREY 11018 9977 7803 7032 8346

TYNE & WEAR 1081 1120 1026 1013 1176

TYRONE 33 31 30 13 25

WARWICKSHIRE 1310 1100 922 1032 1116

WEST GLAMORGAN 336 294 266 304 261

WEST MIDLANDS 4097 3950 3190 3161 3578

WEST SUSSEX 4210 3647 2876 3148 6121

WEST YORKSHIRE 3635 3153 2722 3224 3448

WILTSHIRE 1523 1472 1098 1004 1080

N.STATED 41806 39034 57297 78372 88435

TOTAL 193690 177520 172779 191179 218084

Table 3 UK Arrivals by County - 2011 to 2015


10

COUNTIES Total Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

ANTRIM 332 51 32 23 18 17 38 26 10 25 12 34 46

ARMAGH 29 2 0 2 4 1 3 3 0 0 0 5 9

AVON 1033 146 96 93 78 42 29 57 48 67 77 115 185

BEDFORDSHIRE 1150 114 94 97 81 58 54 95 85 70 107 126 169

BERKSHIRE 3463 505 265 256 234 196 168 222 206 203 290 294 624

BUCKINGHAMSHIRE 2287 341 221 170 160 124 79 178 113 126 139 201 435

CAMBRIDGESHIRE 1168 195 110 114 100 55 53 64 53 51 77 100 196

CHESHIRE 5534 842 564 577 402 172 138 172 162 213 259 737 1296

CLEVELAND 394 45 42 48 40 18 17 21 30 20 35 39 39

CLWYD 455 87 35 29 28 19 13 22 30 17 19 72 84

CORNWALL&ISLE of SCILLY 799 178 103 106 42 17 14 24 13 30 46 102 124

CUMBRIA 708 88 84 77 76 36 20 35 32 44 44 96 76

DERBYSHIRE 1499 217 221 141 114 59 64 60 63 75 58 178 249

DEVON 1425 267 146 138 109 61 59 58 30 58 88 169 242

DORSET 1605 312 170 120 89 59 59 54 56 76 124 183 303

DOWN 174 16 17 10 3 21 20 15 7 10 16 18 21

DURHAM 608 72 71 56 75 25 23 21 34 41 23 76 91

DYFED 172 27 15 18 6 16 3 12 1 13 24 16 21

EAST SUSSEX 3009 417 289 274 204 167 172 186 159 167 224 276 474

ESSEX 5162 579 498 449 350 335 229 330 328 307 432 522 803

FERMANAGH 5 2 0 0 1 0 0 0 0 0 2 0 0

GLOUCHESTERSHIRE 1232 193 143 105 116 51 47 46 48 85 80 149 169

GREATER LONDON 21675 2422 1676 1800 1549 1178 1009 1683 1313 1198 1459 1755 4633

GREATER MANCHESTER 2062 273 187 203 188 68 74 64 79 102 108 326 390

GUERNSEY 169 37 16 24 6 8 3 5 0 10 3 29 28

GWENT 387 61 31 42 28 20 15 25 15 20 38 40 52

GWYNEDD 146 31 24 10 5 5 7 0 4 4 12 17 27

HAMPSHIRE&ISLE OF WIGHT 3773 562 434 321 300 204 168 203 194 195 285 381 526

HERFORD & WORCESTER 932 151 98 92 65 44 18 35 61 52 52 136 128

HERTFORDSHIRE 3770 498 328 263 311 207 169 297 183 203 286 306 719

HUMBERSIDE 94 10 4 8 8 7 0 6 7 6 7 19 12

IRELAND 3751 368 329 362 261 277 284 304 178 192 271 363 562

JERSEY 397 79 54 46 23 24 9 8 7 12 32 44 59

KENT 5468 767 514 468 460 311 228 336 274 290 475 522 823

LANCASHIRE 4774 763 457 469 392 167 153 149 188 189 251 735 861

LEICESTERSHIRE 1582 221 151 178 121 84 44 86 39 76 118 198 266

LINCOLNSHIRE 1131 192 84 135 99 56 36 55 36 70 80 137 151

LONDONDERRY 25 4 4 3 1 0 7 2 0 2 0 0 2

MERSEYSIDE 2118 308 250 236 121 71 76 84 79 107 107 268 411

MID GLAMORGAN 306 38 16 26 17 23 9 30 10 25 22 43 47

NORFOLK 880 145 96 62 70 37 39 40 25 52 82 88 144

NORTH YORKSHIRE 1567 264 173 160 118 60 62 58 59 54 92 210 257

NORTHHAMPTONSHIRE 1070 129 93 86 70 72 65 63 88 57 89 131 127

NORTHUMBERLAND 320 58 32 31 26 18 20 15 19 17 19 38 27

NOTTINGHAMSHIRE 1608 217 143 166 162 98 50 49 71 86 117 191 258

OTHER 10 1 0 4 3 0 0 1 1 0 0 0 0

OXFORDSHIRE 1541 222 170 144 118 68 55 110 75 66 99 139 275

POWYS 130 11 12 8 9 11 5 8 1 6 12 17 30

SCOTLAND 5685 544 310 269 302 239 309 347 139 286 419 1453 1068

SHOPSHIRE 729 141 88 42 46 23 17 13 33 25 36 93 172

SOMERSET 1031 205 84 100 94 51 39 49 30 37 80 117 145

SOUTH GLAMORGAN 645 84 66 34 48 39 33 39 31 56 65 64 86

SOUTH YORKSHIRE 1965 287 210 231 171 108 87 75 80 100 92 254 270

STAFFORDSHIRE 1428 220 137 148 150 65 48 60 86 57 94 174 189

SUFFOLK 1096 171 94 136 82 52 40 62 41 63 103 103 149

SURREY 8346 1122 756 747 536 442 347 636 523 415 667 695 1460

TYNE & WEAR 1176 157 130 105 132 63 61 70 65 68 57 157 111

TYRONE 25 7 2 1 0 3 1 1 1 1 3 1 4

WARWICKSHIRE 1116 161 109 123 83 43 27 45 60 51 58 145 211

WEST GLAMORGAN 261 55 30 19 19 10 6 10 10 28 20 35 19

WEST MIDLANDS 3578 384 287 356 342 159 127 186 215 223 242 473 584

WEST SUSSEX 6121 778 628 580 432 337 340 375 417 416 449 578 791

WEST YORKSHIRE 3448 525 344 339 332 173 135 126 127 141 221 485 500

WILTSHIRE 1080 164 126 105 70 63 49 58 39 73 97 100 136

N.STATED 88425 3831 10298 9554 10262 8026 6689 8979 6895 5070 7244 8501 3076

TOTAL 218084 21364 22291 21139 19962 14563 12262 16548 13306 11899 16239 23069 25442

Table 4 UK Arrivals by County and Month - 2015


11

Table 5 UK Arrivals by County & Purpose of Visit - 2015

COUNTIES TOTAL BUSINESS

CONF/CO

NV/MEET CREW

GETTING

MARRIED H.MOON INTRANSIT

MEDICAL

ATTENTION OTHER PLEASURE STUDENT

SPECIAL

EVENT SPORTS VFR

ATTEND.

A

WEDDING

ANTRIM 332 13 2 26 0 4 0 0 1 268 0 0 1 11 6

ARMAGH 29 2 0 0 0 0 0 0 0 26 0 0 0 1 0

AVON 1033 13 3 41 0 12 6 0 6 901 1 0 15 33 2

BEDFORDSHIRE 1150 46 2 75 0 10 10 0 10 925 2 0 5 56 9

BERKSHIRE 3463 93 7 234 0 27 23 1 22 2908 4 0 12 119 13

BUCKINGHAMSHIRE 2287 41 2 80 0 22 21 0 14 2052 2 0 11 39 3

CAMBRIDGESHIRE 1168 24 3 37 0 10 6 1 4 1036 1 0 14 31 1

CHESHIRE 5534 276 1 758 0 38 25 1 21 4322 5 0 21 53 13

CLEVELAND 394 15 2 60 0 3 1 0 0 305 0 1 2 3 2

CLWYD 455 18 0 51 0 3 0 0 7 368 1 0 2 5 0

CORNWALL&ISLE of SCILLY 799 10 0 13 0 10 10 0 4 723 0 0 14 13 2

CUMBRIA 708 7 0 20 0 7 7 0 3 644 0 0 11 9 0

DERBYSHIRE 1499 43 0 101 0 18 13 1 8 1280 1 0 17 14 3

DEVON 1425 34 1 29 0 13 14 0 3 1289 3 0 13 19 7

DORSET 1605 51 6 137 0 17 19 0 14 1321 0 0 14 20 6

DOWN 174 3 0 6 0 9 2 0 0 150 0 0 1 0 3

DURHAM 608 14 2 18 0 7 2 0 1 549 0 0 7 5 3

DYFED 172 2 0 4 0 2 0 0 1 159 0 0 1 2 1

EAST SUSSEX 3009 254 3 1227 0 11 12 0 15 1418 2 0 12 51 4

ESSEX 5162 89 7 188 0 47 53 2 29 4488 3 0 50 180 26

FERMANAGH 5 1 0 0 0 0 0 0 0 4 0 0 0 0 0

GLOUCHESTERSHIRE 1232 41 1 67 0 11 13 0 6 1053 0 0 13 22 5

GREATER LONDON 21675 458 54 1079 0 198 285 9 198 17784 32 0 158 1320 100

GREATER MANCHESTER 2062 128 3 374 0 18 13 0 11 1450 2 0 7 54 2

GUERNSEY 169 4 1 7 0 2 2 0 1 148 0 0 0 4 0

GWENT 387 10 0 30 0 6 0 0 1 334 1 0 0 2 3

GWYNEDD 146 5 1 9 0 1 2 0 2 117 0 0 3 6 0

HAMPSHIRE&ISLE OF WIGHT 3773 164 6 371 0 45 42 0 16 3020 6 0 47 39 17

HERFORD & WORCESTER 932 24 2 79 0 11 2 1 6 775 1 0 13 9 9

HERTFORDSHIRE 3770 64 12 105 0 41 17 1 20 3350 3 0 46 96 15

HUMBERSIDE 94 2 0 2 0 0 0 0 0 89 0 0 0 1 0

IRELAND 3751 233 35 79 0 99 40 4 67 3026 4 0 7 124 33

JERSEY 397 8 1 11 0 2 0 1 1 362 1 0 0 10 0

KENT 5468 191 7 593 0 60 33 2 31 4400 1 0 32 93 25

LANCASHIRE 4774 202 2 549 0 29 22 2 13 3831 2 0 29 81 12

LEICESTERSHIRE 1582 36 3 95 0 25 9 2 10 1345 4 0 12 35 6

LINCOLNSHIRE 1131 20 0 68 0 10 13 0 3 976 0 1 18 17 5

LONDONDERRY 25 0 0 0 0 1 1 0 1 19 0 0 1 2 0

MERSEYSIDE 2118 71 1 262 0 19 10 1 9 1685 2 0 15 30 13

MID GLAMORGAN 306 8 0 9 0 1 1 0 2 279 0 0 5 1 0

NORFOLK 880 18 1 14 0 12 11 0 2 803 1 0 10 6 2

NORTH YORKSHIRE 1567 30 1 44 0 16 10 1 6 1421 2 0 13 21 2

NORTHHAMPTONSHIRE 1070 23 4 60 0 11 5 0 9 914 1 0 15 23 5

NORTHUMBERLAND 320 2 0 13 0 7 1 0 0 282 1 0 7 6 1

NOTTINGHAMSHIRE 1608 22 3 66 0 17 8 0 9 1435 1 0 17 24 6

OTHER 10 1 0 0 0 0 1 0 0 8 0 0 0 0 0

OXFORDSHIRE 1541 47 8 90 0 7 16 0 10 1298 1 0 21 42 1

POWYS 130 0 0 2 0 2 1 0 0 121 0 0 1 3 0

SCOTLAND 5685 117 17 281 0 78 45 0 8 5003 8 0 26 89 13

SHOPSHIRE 729 15 1 51 0 8 5 0 3 634 1 0 7 4 0

SOMERSET 1031 18 1 42 0 4 9 0 5 895 1 0 10 38 8

SOUTH GLAMORGAN 645 20 3 54 0 7 8 0 3 526 0 0 1 19 4

SOUTH YORKSHIRE 1965 43 0 130 0 16 25 3 7 1698 2 0 5 27 9

STAFFORDSHIRE 1428 39 1 115 0 9 11 0 4 1182 3 0 38 17 9

SUFFOLK 1096 23 2 64 0 17 18 0 7 924 1 0 13 23 4

SURREY 8346 269 14 1112 0 50 58 3 50 6489 5 0 37 243 16

TYNE & WEAR 1176 37 1 107 0 26 6 1 6 956 2 0 10 17 7

TYRONE 25 0 0 2 0 0 0 0 0 22 0 0 0 1 0

WARWICKSHIRE 1116 24 1 100 0 6 5 1 1 943 1 0 7 27 0

WEST GLAMORGAN 261 5 0 16 0 0 2 0 3 231 1 0 2 1 0

WEST MIDLANDS 3578 101 2 274 0 41 20 0 18 2890 3 0 34 168 27

WEST SUSSEX 6121 620 12 2939 0 23 18 1 28 2392 2 0 25 51 10

WEST YORKSHIRE 3448 56 2 156 0 45 16 2 22 3013 2 0 28 100 6

WILTSHIRE 1080 38 2 125 0 7 3 2 4 865 0 0 12 17 5

N.STATED 88425 1306 273 886 1 1090 659 52 947 78932 92 2 1225 2546 414

TOTAL 218084 5592 519 13637 1 2348 1690 95 1713 183056 215 4 2193 6123 898


12

2014 2015

Arrivals Avg. LOS

Tourist

Nights Arrivals Avg. LOS

Tourist

Nights

ANTRIM 287 12.5 3575 332 10.3 3432

ARMAGH 35 11.2 391 29 9.0 262

AVON 901 13.2 11895 1033 13.1 13542

BEDFORDSHIRE 1020 14.8 15093 1150 14.7 16939

BERKSHIRE 3242 14.0 45235 3463 12.2 42325

BUCKINGHAMSHIRE 2078 12.1 25225 2287 12.3 28053

CAMBRIDGESHIRE 1014 12.9 13085 1168 12.1 14162

CHESHIRE 4979 11.2 55589 5534 10.3 57178

CLEVELAND 390 11.5 4475 394 11.3 4464

CLWYD 409 11.7 4793 455 11.4 5206

CORNWALL&ISLE of SCILLY 812 16.2 13120 799 15.5 12369

CUMBRIA 641 13.6 8687 708 12.7 8985

DERBYSHIRE 1469 12.1 17770 1499 11.4 17028

DEVON 1164 13.2 15314 1425 13.1 18607

DORSET 1272 14.9 19003 1605 13.3 21286

DOWN 147 14.2 2094 174 12.2 2119

DURHAM 597 12.7 7550 608 12.4 7544

DYFED 184 13.0 2396 172 12.2 2098

EAST SUSSEX 1898 10.5 19883 3009 7.6 22979

ESSEX 4656 14.2 65963 5162 13.9 71880

FERMANAGH 5 7.4 37 5 8.8 44

GLOUCHESTERSHIRE 1261 13.2 16663 1232 12.5 15338

GREATER LONDON 19962 15.5 309320 21675 14.7 318236

GREATER MANCHESTER 1770 11.7 20651 2062 10.0 20643

GUERNSEY 189 16.6 3130 169 13.8 2332

GWENT 347 13.4 4644 387 15.3 5909

GWYNEDD 145 17.6 2554 146 14.1 2059

HAMPSHIRE&ISLE OF WIGHT 3312 12.3 40784 3773 11.2 42233

HERFORD & WORCESTER 860 12.2 10492 932 11.1 10309

HERTFORDSHIRE 3270 12.4 40593 3770 12.1 45505

HUMBERSIDE 101 11.3 1137 94 11.2 1055

IRELAND 3892 12.1 46919 3751 12.4 46489

JERSEY 383 15.5 5934 397 15.7 6246

KENT 4570 12.8 58403 5468 10.8 59077

LANCASHIRE 4506 11.9 53607 4774 11.2 53286

LEICESTERSHIRE 1329 14.0 18665 1582 13.2 20902

LINCOLNSHIRE 949 12.3 11652 1131 12.6 14195

LONDONDERRY 39 11.4 445 25 27.0 675

MERSEYSIDE 1909 11.7 22250 2118 10.9 23062

MID GLAMORGAN 311 11.6 3606 306 11.6 3557

NORFOLK 800 12.3 9849 880 12.2 10762

NORTH YORKSHIRE 1539 12.7 19521 1567 12.7 19870

NORTHHAMPTONSHIRE 906 13.0 11809 1070 13.5 14395

NORTHUMBERLAND 277 12.8 3541 320 10.7 3411

NOTTINGHAMSHIRE 1448 12.9 18614 1608 12.8 20505

OTHER 2 12.0 24 10 15.9 159

OXFORDSHIRE 1532 12.9 19821 1541 12.3 18944

POWYS 123 10.7 1319 130 12.5 1619

SCOTLAND 3829 12.3 46916 5685 10.6 60368

SHOPSHIRE 591 13.1 7721 729 11.2 8127

SOMERSET 1105 13.0 14337 1031 13.0 13416

SOUTH GLAMORGAN 516 13.2 6785 645 11.6 7449

SOUTH YORKSHIRE 1722 12.5 21510 1965 11.9 23307

STAFFORDSHIRE 1301 11.8 15391 1428 11.3 16068

SUFFOLK 882 14.1 12445 1096 12.7 13896

SURREY 7032 13.0 91437 8346 11.7 97836

TYNE & WEAR 1013 11.2 11349 1176 9.9 11636

TYRONE 13 13.5 175 25 11.4 284

WARWICKSHIRE 1032 12.5 12905 1116 11.7 13099

WEST GLAMORGAN 304 12.5 3784 261 11.4 2977

WEST MIDLANDS 3161 14.0 44331 3578 12.9 46026

WEST SUSSEX 3148 10.1 31708 6121 5.9 36180

WEST YORKSHIRE 3224 12.2 39276 3448 12.4 42889

WILTSHIRE 1004 12.8 12828 1080 10.7 11551

N. STATED 78370 11.2 875561 88425 11.2 989545

TOAL 191179 12.3 2355579 218084 11.7 2545929

PROVINCE

Table 6 Average Duration of Stay and Tourist Nights by County 2014 & 2015


13

Total Sex

Female Male 0-12 13-17 18-25 26-35 36-45 46-55 56-65 66+

Not

Stated

ANTRIM 332 187 145 9 10 27 65 41 92 54 34 0

ARMAGH 29 15 14 1 0 2 8 6 9 1 2 0

AVON 1033 575 458 71 30 79 162 132 198 204 155 2

BEDFORDSHIRE 1150 592 558 68 30 58 127 129 246 289 203 0

BERKSHIRE 3463 1889 1574 193 119 263 398 432 805 701 550 2

BUCKINGHAMSHIRE 2287 1198 1089 162 84 161 189 294 520 477 396 4

CAMBRIDGESHIRE 1168 629 539 64 33 71 123 155 280 245 193 4

CHESHIRE 5534 2959 2574 255 185 327 604 835 1413 1121 791 3

CLEVELAND 394 227 167 7 6 19 89 31 87 111 44 0

CLWYD 455 257 198 23 6 20 46 87 91 103 78 1

CORNWALL&ISLE of SCILLY 799 413 386 57 29 44 88 98 155 198 130 0

CUMBRIA 708 370 338 11 15 41 72 75 188 186 120 0

DERBYSHIRE 1499 766 733 45 41 97 137 192 349 374 263 1

DEVON 1425 732 693 79 34 91 118 149 298 324 330 2

DORSET 1605 841 764 69 50 75 182 178 339 383 327 2

DOWN 174 94 80 7 6 10 35 11 35 36 33 1

DURHAM 608 319 289 19 14 28 65 65 186 147 84 0

DYFED 172 95 77 4 5 7 13 19 50 52 22 0

EAST SUSSEX 3009 1640 1369 106 63 229 577 685 630 409 307 3

ESSEX 5162 2784 2378 284 163 314 603 672 1235 1046 837 8

FERMANAGH 5 3 2 0 0 0 0 1 1 2 1 0

GLOUCHESTERSHIRE 1232 610 622 42 35 87 120 156 304 285 203 0

GREATER LONDON 21675 12014 9660 1753 681 1647 4868 3629 3931 2627 2444 95

GREATER MANCHESTER 2062 1069 993 74 43 141 463 389 456 290 205 1

GUERNSEY 169 81 88 6 7 6 12 18 44 44 32 0

GWENT 387 197 190 26 6 11 40 57 103 74 70 0

GWYNEDD 146 73 73 3 1 9 6 20 37 41 27 2

HAMPSHIRE&ISLE OF WIGHT 3773 2024 1749 165 121 251 495 534 794 735 677 1

HERFORD & WORCESTER 932 502 430 31 29 64 81 132 222 203 170 0

HERTFORDSHIRE 3770 2025 1745 288 186 253 415 519 902 628 573 6

HUMBERSIDE 94 49 45 4 3 5 13 8 34 18 9 0

IRELAND 3751 1778 1973 303 114 174 687 802 706 584 380 1

JERSEY 397 213 184 27 20 28 35 52 88 94 53 0

KENT 5468 3086 2382 362 176 398 771 738 1254 981 785 3

LANCASHIRE 4774 2586 2188 146 89 254 623 712 1235 1006 706 3

LEICESTERSHIRE 1582 843 739 96 31 94 211 217 373 293 261 6

LINCOLNSHIRE 1131 570 561 48 33 63 89 148 300 261 189 0

LONDONDERRY 25 19 6 3 1 0 10 1 5 2 3 0

MERSEYSIDE 2118 1257 861 79 45 106 324 340 474 406 342 2

MID GLAMORGAN 306 169 137 12 8 12 25 30 90 82 47 0

NORFOLK 880 443 437 24 13 51 91 93 204 217 187 0

NORTH YORKSHIRE 1567 829 738 79 47 88 156 136 354 410 297 0

NORTHHAMPTONSHIRE 1070 552 518 46 41 65 115 141 274 213 175 0

NORTHUMBERLAND 320 165 155 4 9 20 34 23 69 79 82 0

NOTTINGHAMSHIRE 1608 825 783 69 43 89 167 196 409 357 277 1

OTHER 10 6 4 0 0 1 1 1 2 3 2 0

OXFORDSHIRE 1541 767 774 86 61 98 173 178 326 315 302 2

POWYS 130 75 54 4 6 9 10 12 28 29 31 1

SCOTLAND 5685 3016 2669 224 157 372 712 748 1429 1306 730 7

SHOPSHIRE 729 361 368 25 27 52 54 81 181 156 153 0

SOMERSET 1031 500 531 56 16 56 84 128 230 264 195 2

SOUTH GLAMORGAN 645 321 324 28 12 43 75 105 133 140 108 1

SOUTH YORKSHIRE 1965 1069 896 64 35 83 236 262 511 461 308 5

STAFFORDSHIRE 1428 744 684 42 47 89 142 190 348 302 268 0

SUFFOLK 1096 572 524 44 29 64 100 152 230 229 248 0

SURREY 8346 4610 3736 541 287 716 1086 1187 1720 1503 1295 11

TYNE & WEAR 1176 649 527 44 20 61 192 191 309 234 125 0

TYRONE 25 15 10 0 0 0 3 4 10 5 3 0

WARWICKSHIRE 1116 586 530 58 40 55 115 153 283 203 208 1

WEST GLAMORGAN 261 138 123 7 6 10 25 31 78 73 31 0

WEST MIDLANDS 3578 1878 1700 178 93 234 498 493 885 714 478 5

WEST SUSSEX 6121 3566 2555 150 93 651 1553 1169 1243 754 504 4

WEST YORKSHIRE 3448 1819 1629 136 64 208 403 391 844 774 622 6

WILTSHIRE 1080 546 534 39 21 72 132 114 253 215 234 0

N. STATED 88425 44704 43721 6612 3970 6507 11600 11131 20180 16669 11746 10

TOTAL 218084 114506 103575 13562 7689 15260 30746 30099 49092 40742 30685 209

Table 7 UK Arrivals by County, Sex & Age Group - 2015

County

Age Groups


14

COUNTY Total

50 - 100

RMS

50-100

RMS

ALL

INCLUSI

VE APT APTS CONDO CRUISE FRIENDS

GUEST

HOUSE

HOUSE/

OWNED

INTIMAT

E LUXURY OTHER

OVER

100

RMS

UNDER

50 RMS VILLAS YACHT

ANTRIM 289 4 12 51 0 7 0 0 20 2 0 27 62 39 30 16 19 0

ARMAGH 33 0 2 10 0 0 0 0 3 2 0 1 6 0 5 0 4 0

AVON 928 9 44 136 0 21 3 1 156 7 6 55 150 73 80 49 138 0

BEDFORDSHIRE 1038 4 41 164 0 19 0 3 230 2 15 41 163 65 117 44 130 0

BERKSHIRE 3326 29 77 538 2 58 3 12 599 4 37 155 765 241 228 98 480 0

BUCKINGHAMSHIRE 2123 24 57 357 0 46 0 10 256 6 21 77 532 187 132 70 348 0

CAMBRIDGESHIRE 1058 18 46 206 0 24 4 5 111 5 5 74 203 88 88 34 147 0

CHESHIRE 5057 81 197 854 1 95 6 5 344 18 31 247 1317 409 498 169 785 0

CLEVELAND 394 5 14 81 0 2 0 2 29 0 1 32 69 42 57 11 49 0

CLWYD 412 2 32 46 0 13 0 0 32 7 1 39 86 32 53 17 52 0

CORNWALL&ISLE of SCILLY 824 2 17 71 0 17 0 5 97 3 3 84 106 69 65 61 224 0

CUMBRIA 647 15 58 112 0 8 0 0 52 11 9 45 88 51 77 24 97 0

DERBYSHIRE 1480 29 59 290 0 30 0 0 69 2 6 117 304 158 123 54 239 0

DEVON 1175 16 39 178 0 21 0 21 117 6 18 72 191 119 93 56 224 4

DORSET 1301 9 29 177 0 27 0 21 163 1 16 38 277 119 94 51 278 1

DOWN 146 2 5 15 0 6 0 1 23 1 0 11 39 9 17 7 10 0

DURHAM 592 16 42 105 0 13 0 0 31 0 1 38 121 57 56 21 91 0

DYFED 186 0 14 44 0 2 0 0 16 2 0 17 20 17 14 14 26 0

EAST SUSSEX 1924 7 73 282 0 15 0 8 228 3 16 74 438 164 296 58 262 0

ESSEX 4755 37 189 970 0 83 3 26 703 19 41 134 1032 407 313 162 630 6

FERMANAGH 5 0 0 0 0 0 0 0 0 0 0 0 2 2 1 0 0 0

GLOUCHESTERSHIRE 1288 18 38 243 0 17 2 3 144 2 8 65 246 129 109 43 221 0

GREATER LONDON 20370 196 457 1776 1 269 3 25 5577 135 232 759 4840 1254 1264 577 2999 6

GREATER MANCHESTER 1799 33 112 261 0 25 0 1 192 4 9 151 356 101 225 99 230 0

GUERNSEY 193 3 2 26 0 3 0 2 20 1 5 1 58 18 11 4 39 0

GWENT 350 9 21 52 0 2 0 5 28 5 7 23 77 30 26 13 52 0

GWYNEDD 146 2 6 12 0 7 0 0 16 0 2 8 19 19 18 17 20 0

HAMPSHIRE&ISLE OF WIGHT 3368 24 119 607 0 51 4 38 317 24 27 168 713 313 310 111 542 0

HERFORD & WORCESTER 879 11 54 165 0 20 0 2 38 6 12 39 194 89 78 35 136 0

HERTFORDSHIRE 3350 14 138 588 0 43 1 6 381 9 25 104 965 268 217 102 489 0

HUMBERSIDE 104 1 2 14 0 4 0 0 9 0 0 0 33 6 6 3 26 0

IRELAND 3872 62 61 331 0 62 3 7 514 19 9 155 1019 475 291 137 726 1

JERSEY 400 1 0 41 0 1 1 0 55 1 3 13 146 20 13 13 92 0

KENT 4660 40 187 763 0 82 0 28 552 17 36 169 1160 373 438 178 637 0

LANCASHIRE 4541 80 218 808 0 80 0 3 473 17 27 305 886 353 528 210 553 0

LEICESTERSHIRE 1351 30 107 195 0 12 2 3 196 7 14 86 242 139 122 41 155 0

LINCOLNSHIRE 960 10 49 201 0 18 0 3 57 2 0 46 209 111 85 37 132 0

LONDONDERRY 40 0 0 5 0 0 0 0 3 0 0 3 17 0 4 1 7 0

MERSEYSIDE 1941 30 117 348 0 38 5 2 157 8 5 140 410 145 221 106 209 0

MID GLAMORGAN 318 11 34 69 0 2 0 1 17 0 12 26 50 36 19 12 29 0

NORFOLK 819 12 46 156 2 11 0 3 87 0 4 35 173 48 73 29 140 0

NORTH YORKSHIRE 1568 38 67 213 2 28 0 0 117 6 8 110 454 120 118 49 237 1

NORTHHAMPTONSHIRE 926 17 41 160 0 13 2 3 116 3 8 42 157 51 115 36 162 0

NORTHUMBERLAND 278 3 19 42 0 7 0 1 22 1 3 12 39 38 36 11 44 0

NOTTINGHAMSHIRE 1479 22 95 279 0 24 2 7 164 5 7 98 261 131 132 68 184 0

OTHER 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0

OXFORDSHIRE 1544 10 37 231 0 24 3 5 218 11 16 67 398 131 93 50 250 0

POWYS 124 3 3 21 0 2 0 0 16 0 2 12 23 12 9 2 19 0

SCOTLAND 3873 94 181 687 0 56 1 3 352 13 17 231 869 376 331 160 502 0

SHOPSHIRE 596 2 17 105 0 8 0 0 45 0 3 31 155 45 58 21 106 0

SOMERSET 1117 13 57 171 0 29 1 6 114 7 4 54 196 124 89 65 185 2

SOUTH GLAMORGAN 528 6 20 115 1 9 0 1 44 0 3 29 91 40 43 15 111 0

SOUTH YORKSHIRE 1738 29 130 322 0 58 0 2 110 3 11 123 289 147 176 92 246 0

STAFFORDSHIRE 1315 6 81 271 0 33 2 2 113 0 11 92 245 151 121 59 128 0

SUFFOLK 899 19 38 118 0 8 0 7 103 6 13 59 204 89 61 37 137 0

SURREY 7188 68 167 1022 2 121 0 35 1111 27 67 253 1897 589 483 203 1143 0

TYNE & WEAR 1027 11 75 185 0 13 0 1 65 3 0 94 199 113 114 46 108 0

TYRONE 13 0 0 0 0 2 0 0 0 0 0 0 2 3 1 2 3 0

WARWICKSHIRE 1048 9 41 159 0 16 2 2 92 7 8 47 244 110 105 55 151 0

WEST GLAMORGAN 309 11 16 63 1 2 0 1 21 11 1 22 55 21 28 12 44 0

WEST MIDLANDS 3231 68 166 528 2 40 0 4 631 11 28 174 387 286 316 196 394 0

WEST SUSSEX 3196 34 116 472 0 32 4 14 266 9 23 133 916 224 548 63 342 0

WEST YORKSHIRE 3257 64 212 521 0 62 1 0 339 11 16 237 625 270 267 180 452 0

WILTSHIRE 1031 9 46 168 0 17 4 13 130 2 16 60 208 70 80 50 158 0

N. STATED 76270 945 3190 13862 22 1180 56 179 9311 276 392 3680 17508 7410 5006 2947 10305 1

TOTAL 190998 2377 7630 31063 36 3038 118 538 25613 770 1321 9334 43206 16826 14825 7203 27078 22

Table 8 UK Arrivals by Type of Accommodation - 2014


1


2

TABLE OF CONTENTS



PURPOSE OF VISIT ................................................................................ 4




APPENDIX ............................................................................................. 6


3


USA

For 2015, the USA continued to be the second highest producer of business with 25%; which was a 24.8%

increase over 2014. Cumulatively this market has been registering steady declines over the years with the

exception of 2015; these comparisons can be seen by referring to the table below.

Table 1 shows the distribution of USA arrivals by region for the last four consecutive years. Of note all sources

regions showed increases when compared to 2014. The North-East was the major producing region for 2015

and registered a 17.8% increase. The South East secured second place with 31,952 arrivals, a growth of 21%

against 2014. Other and the West accounted for the third and fourth positions with increases of 10,014 and

1,354 arrivals respectively.

Table 2 below shows the top ten source states from the USA for the years 2014 and 2015.

The top ten source states accounted for 68.2% of the total of USA traffic to Barbados in 2015.

The state of New York (North East/Mid-Atlantic Region) accounted for 30.8% of business from this market,

recording a 19.4% increase. Florida (South-East Region) followed with 9.6% of business, the number of Florida

visitors increased by 24.9% when compared with 2014.

12/13 13/14 14/15

NORTH-EASTERN 78482 70799 67527 79535 -9.8 -4.6 17.8

MID-WESTERN 6679 5823 5465 6008 -12.8 -6.1 9.9

SOUTH-EASTERN 29540 27119 26411 31952 -8.2 -2.6 21.0

WESTERN 11239 9954 9286 10639 -11.4 -6.7 14.6

HAWAII 57 47 52 67 -17.5 10.6 28.8

OTHER 4974 7142 9950 19964 43.6 39.3 100.6

TOTAL 130971 120884 118691 148165 -7.7 -1.8 24.8


% CHANGE

TABLE 1 USA ARRIVALS BY REGION

(2012, 2013, 2014, 2015)

REGION 2012 2013 2014 2015

STATE TOTAL ARRIVALSPERCENTAGE

SHARESTATE TOTAL ARRIVALS

PERCENTAGE

SHARE

NEW YORK 38190 32.2 NEW YORK 45608 30.8

FLORIDA 11408 9.6 FLORIDA 14252 9.6

NEW JERSEY 7330 6.2 NEW JERSEY 8435 5.7

MASSACHUSETTS 5805 4.9 MASSACHUSETTS 6705 4.5

CALIFORNIA 5240 4.4 CALIFORNIA 5685 3.8

TEXAS 4410 3.7 TEXAS 5020 3.4

PENNSYLVANIA 3523 3.0 PENNSYLVANIA 4251 2.9

CONNECTICUT 3508 3.0 CONNECTICUT 3958 2.7

MARYLAND 3244 2.7 GEORGIA 3651 2.5

GEORGIA 3139 2.6 MARYLAND 3538 2.4

TOTAL 85797 72.3 TOTAL 101103 68.2

Source: Barbados Tourism Marketing Inc

TABLE 2 TOP - TEN SOURCE STATES

2014 & 2015

20152014


4

Collectively New York and Florida captured 40.4% of the total USA traffic to Barbados. New Jersey remained the

3rd major source while Maryland dropped to number 10 and Georgia advanced to the number 9 spot in its place.

Massachusetts, California, Texas, Pennsylvania and Connecticut, and all retained their 4th, 5th, 6th, 7th, and 8th

positions respectively.


The month of September had the least number of visitor arrivals for this market. However September had the

largest increase in USA arrivals for the year 2015, with a 44% increase. Every month generated over 10,000

arrivals with the exception of September and October. Those 10 months represented 88.2% of this market's

share. July recorded the highest number of arrivals with 17,629 visitors, which accounted for 11.9% of the

market share (see Chart 1). Of the July arrivals, 36.1% were from New York, 9.4% were from Florida, 5.5% and

3.9% originated from New Jersey and Massachusetts respectively (see Table 4).

PURPOSE OF VISIT

The primary motivation for travel among US visitors continued to be pleasure, 76.2% visited for this purpose (see

Chart 3). This represented a 25.3% increase in business when compared with 2014. Of the total pleasure

travellers 32.2% were from New York, 6.3% from Florida and 6.1% were from New Jersey (see Table 5). VFR

accounted for 7.6% of business, an increase of 5.3% when compared with 2014. The business segment (5.6%)

saw a slight growth in traffic with a 1.2% increase.

AVERAGE LENGTH OF STAY AND TOURIST NIGHTS

Most US travellers stayed 7-10 days (36%), an increase of 27.3% while 27.9% stayed 4-6 days (see Chart 4);

this segment of visitors recorded an increase of 33.8% when compared with 2014. For 2015, US visitors

spent a total of 1,426,263 nights with an average length of stay of 9.6 days. Those from the state of Idaho had

the highest average stay with 19.7days while those from Montana had the lowest average with 5.5 days (see

Table 6).


Staying with friends (27.5%) was the accommodation type most preferred by US travellers (see Chart 7), this

represented an increase of 9.4%. Of those who chose to stay with friends, 47.9% originated from New York,

8.5% from Florida and 5.2% from Massachusetts & New Jersey (see Table 8). Luxury stays accounted for 18.8%,

a 9.9% increase. The hotels with over 100 rooms and villas strengthened, accounting for 17.1% and 11.2% of

business with increases of 45.5% and 21.8% respectively.


5


Of the total USA travellers in 2015, 54% were female and the remaining 46% were males (see Chart 6).

In the age category, the 46-55 age grouping dominated traffic flows with 25.1%, a 25.9% increase from 2014;

while the 56-65 age grouping accounted for 21.8%, an increase of 15.2%. Approximately 27% of the 46-55 age

grouping originated from New York (see Table 7). The 26-35 (21.5%) and 36-45 (20.7%) categories both

registered increases of 45.1% and 27.4% respectively. The 66+ age grouping (15.3%), registered a 5.1%

increase in business when compared with the previous year (see Chart 5).


6

APPENDIX


7


8


9

STATE 2011 2012 2013 2014 2015

ALABAMA 336 377 394 386 472

ALASKA 92 85 85 62 68

ARIZONA 1079 984 794 710 859

ARKANSAS 307 287 191 207 202

CALIFORNIA 7591 6136 5585 5240 5685

COLORADO 1543 1447 1253 1036 1482

CONNECTICUT 4722 4420 3849 3508 3958

DELAWARE 422 439 454 403 471

DISTRICT OF COLUMBIA 1224 1266 1029 924 1132

FLORIDA 12822 11935 11004 11408 14252

GEORGIA 3223 3108 3327 3139 3651

HAWAII 77 57 47 52 67

IDAHO 158 117 86 112 135

ILLINOIS 2758 2616 2277 1993 2286

INDIANA 828 709 574 613 649

IOWA 322 431 305 271 323

KANSAS 448 444 318 305 364

KENTUCKY 427 356 364 321 469

LOUISIANA 554 536 558 584 586

MAINE 587 537 459 362 462

MARYLAND 3929 3836 3579 3244 3538

MASSACHUSETTS 7125 6419 5547 5805 6705

MICHIGAN 1188 1092 972 1161 1153

MINNESOTA 689 707 768 569 778

MISSISSIPI 165 150 128 155 205

MISSOURI 837 844 620 588 584

MONTANA 62 73 80 75 79

NEBRASKA 171 179 80 96 82

NEVADA 449 328 312 327 360

NEW HAMPSHIRE 747 632 516 563 704

NEW JERSEY 8900 8459 7758 7330 8435

NEW MEXICO 334 215 190 186 217

NEW YORK 46477 43535 39458 38190 45608

NORTH CAROLINA 2537 2378 2173 2086 2615

NORTH DAKOTA 56 55 94 81 60

OHIO 1394 1210 1171 1019 1315

OKLAHOMA 718 469 332 333 413

OREGON 608 483 336 353 427

OTHER 4662 4974 7142 9950 19964

PENNSYLVANIA 4549 4355 4088 3523 4251

RHODE ISLAND 598 498 436 442 473

SOUTH CAROLINA 967 848 783 778 950

SOUTH DAKOTA 93 78 63 47 45

TENNESSEE 822 752 781 692 854

TEXAS 9099 5846 4975 4410 5020

UTAH 406 309 273 315 408

VERMONT 381 436 318 255 375

VIRGINIA 3898 3530 3167 2879 3281

WASHINGTON 1492 990 911 807 856

WEST VIRGINIA 162 120 141 99 142

WISCONSIN 738 812 690 634 632

WYOMING 73 72 49 63 63

TOTAL 143846 130971 120884 118691 148165

TABLE 3: USA ARRIVALS BY STATE - 2011 TO 2015


10

STATES TOTAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ALABAMA 472 31 31 34 30 46 76 56 31 37 24 32 44

ALASKA 68 10 6 3 5 7 1 2 9 2 9 6 8

ARIZONA 859 95 79 72 66 85 77 81 48 51 51 57 97

ARKANSAS 202 20 8 17 8 19 25 11 8 10 34 15 27

CALIFORNIA 5685 503 453 450 506 423 457 477 382 357 324 594 759

COLORADO 1482 142 159 154 124 143 96 92 87 77 124 138 146

CONNECTICUT 3958 345 466 530 503 192 246 321 250 126 200 297 482

DELAWARE 471 55 37 31 55 24 22 59 39 22 39 38 50

DISTRICT OF COLUMBIA 1132 102 91 156 86 91 105 116 77 66 55 77 110

FLORIDA 14252 1028 934 1339 1104 1153 1384 1654 1086 950 1100 1080 1440

GEORGIA 3651 209 192 218 236 387 424 441 248 265 283 269 479

HAWAII 67 5 3 15 1 9 6 5 2 3 3 11 4

IDAHO 135 6 17 20 12 4 14 9 6 9 8 9 21

ILLINOIS 2286 223 234 315 182 186 132 155 167 110 143 147 292

INDIANA 649 51 60 46 52 36 60 58 37 78 82 38 51

IOWA 323 50 27 77 8 21 22 18 9 20 27 22 22

KANSAS 364 41 34 44 39 22 31 28 36 11 35 18 25

KENTUCKY 469 42 43 51 25 26 47 60 25 30 33 32 55

LOUISIANA 586 18 44 31 44 61 88 105 38 49 28 39 41

MAINE 462 42 81 84 48 28 14 15 8 8 37 53 44

MARYLAND 3538 294 253 244 246 299 334 462 308 183 258 265 392

MASSACHUSETTS 6705 507 684 665 670 386 348 694 526 233 308 704 980

MICHIGAN 1153 165 174 89 113 69 70 59 59 64 64 75 152

MINNESOTA 778 139 67 122 59 53 19 24 41 34 58 77 85

MISSISSIPI 205 18 23 10 7 16 40 27 21 9 5 12 17

MISSOURI 584 74 58 74 24 41 45 40 38 28 52 43 67

MONTANA 79 10 4 12 3 6 5 6 10 12 4 2 5

NEBRASKA 82 7 19 2 3 2 8 4 3 10 8 9 7

NEVADA 360 31 33 30 25 17 37 41 22 26 26 34 38

NEW HAMPSHIRE 704 70 120 76 110 46 29 12 27 28 33 73 80

NEW JERSEY 8435 685 733 796 792 602 656 970 776 394 456 712 863

NEW MEXICO 217 21 39 16 7 19 22 21 10 10 15 18 19

NEW YORK 45608 3059 3709 3859 4210 3207 3279 6361 4465 2389 2765 3267 5038

NORTH CAROLINA 2615 243 234 177 173 226 251 291 177 172 216 192 263

NORTH DAKOTA 60 3 10 5 7 3 15 2 2 4 0 1 8

OHIO 1315 130 163 131 56 104 115 99 86 93 88 102 148

OKLAHOMA 413 28 24 42 16 59 35 43 16 23 44 30 53

OREGON 427 44 43 35 27 45 39 31 31 14 18 41 59

OTHER 19964 819 1748 2317 2153 1340 2231 2763 1819 978 1325 1630 841

PENNSYLVANIA 4251 380 390 448 252 272 373 490 332 251 269 299 495

RHODE ISLAND 473 63 50 58 60 34 23 23 21 18 27 52 44

SOUTH CAROLINA 950 95 66 98 52 73 79 82 79 45 85 69 127

SOUTH DAKOTA 45 7 3 1 3 1 3 3 4 9 3 6 2

TENNESSEE 854 69 65 79 74 80 71 100 48 80 69 43 76

TEXAS 5020 277 262 442 326 416 639 639 467 323 311 351 567

UTAH 408 31 21 27 32 26 60 30 32 37 31 47 34

VERMONT 375 31 80 59 57 19 10 15 9 17 13 33 32

VIRGINIA 3281 258 267 344 236 213 258 412 308 175 203 228 379

WASHINGTON 856 87 77 83 59 69 52 64 64 56 77 73 95

WEST VIRGINIA 142 17 20 7 7 8 4 29 9 6 21 2 12

WISCONSIN 632 109 128 72 49 30 36 22 20 23 31 39 73

WYOMING 63 8 5 12 4 5 5 7 0 2 0 7 8

TOTAL 148165 10797 12571 14119 13046 10749 12518 17629 12423 8027 9522 11508 15256

TABLE 4: USA ARRIVALS BY STATE & MONTH 2015


11

STATE TOTAL BUSINESS CONFER. CREW

ATTEND.

GRADUATION HONEYMOON

INTRANSIT

MEDICAL


SPECIAL

EVENT SPORTS VFR

ATTEND.

A WEDDING

ALABAMA 472 35 8 20 0 30 6 0 5 338 0 0 1 24 5

ALASKA 68 3 0 3 0 1 5 0 3 45 1 0 0 7 0

ARIZONA 859 78 18 40 0 19 19 1 5 639 4 0 3 27 6

ARKANSAS 202 9 3 6 0 10 6 0 0 154 1 0 0 9 4

CALIFORNIA 5685 330 61 99 0 169 140 4 41 4435 48 3 50 234 71

COLORADO 1482 81 10 50 0 47 21 3 13 1199 0 0 9 36 13

CONNECTICUT 3958 133 30 69 1 84 20 5 19 3376 13 0 21 171 16

DELAWARE 471 16 1 10 0 18 8 2 1 381 0 0 0 29 5

DISTRICT OF COLUMBIA 1132 162 59 9 0 23 18 1 14 772 2 0 0 66 6

FLORIDA 14252 2475 392 2455 2 115 169 15 144 7156 27 2 100 1136 64

GEORGIA 3651 260 41 170 0 90 50 0 40 2654 7 1 13 303 22

HAWAII 67 7 2 2 0 1 6 1 1 40 2 0 3 2 0

IDAHO 135 14 6 4 0 2 0 0 10 95 0 0 0 4 0

ILLINOIS 2286 154 26 106 0 68 37 0 11 1764 6 0 16 83 15

INDIANA 649 53 5 11 0 26 26 2 2 480 1 0 13 22 8

IOWA 323 10 6 2 0 8 16 1 1 268 0 0 1 7 3

KANSAS 364 52 2 18 0 3 11 0 2 262 5 0 0 9 0

KENTUCKY 469 31 6 42 0 20 9 1 1 305 2 0 3 43 6

LOUISIANA 586 31 12 15 0 34 9 0 4 464 2 0 1 12 2

MAINE 462 15 0 9 0 9 12 1 1 405 1 0 1 4 4

MARYLAND 3538 228 77 101 0 77 42 1 38 2636 11 0 6 299 22

MASSACHUSETTS 6705 178 37 72 0 133 37 4 58 5564 12 0 30 542 38

MICHIGAN 1153 50 20 36 0 27 49 1 8 896 10 0 6 38 12

MINNESOTA 778 27 4 34 0 21 21 0 3 649 2 0 2 13 2

MISSISSIPI 205 6 6 13 0 8 6 1 0 155 2 0 1 7 0

MISSOURI 584 46 4 14 0 15 21 1 2 446 2 0 0 31 2

MONTANA 79 5 0 19 0 2 1 0 0 49 0 0 1 2 0

NEBRASKA 82 2 3 1 0 0 7 0 0 60 0 0 0 9 0

NEVADA 360 22 2 6 0 7 9 0 3 290 0 0 0 17 4

NEW HAMPSHIRE 704 40 2 66 0 21 9 0 2 543 2 0 4 9 6

NEW JERSEY 8435 267 61 180 1 141 74 5 59 6941 31 1 47 553 74

NEW MEXICO 217 16 2 1 0 8 8 1 7 166 0 0 1 7 0

NEW YORK 45608 1077 153 344 6 702 444 30 661 36357 71 3 109 5298 353

NORTH CAROLINA 2615 175 24 199 0 85 31 0 14 1868 9 0 15 170 25

NORTH DAKOTA 60 1 0 2 0 1 1 0 0 51 0 0 0 4 0

OHIO 1315 76 15 57 0 46 19 0 6 1006 1 0 1 69 19

OKLAHOMA 413 28 4 18 0 20 11 0 1 301 0 0 0 23 7

OREGON 427 21 5 16 0 8 8 1 5 336 1 0 2 21 3

OTHER 19964 974 225 63 1 310 267 22 393 16296 61 1 212 1019 120

PENNSYLVANIA 4251 189 32 121 0 97 29 5 42 3316 9 1 27 333 50

RHODE ISLAND 473 10 3 12 0 15 12 0 2 394 8 0 1 14 2

SOUTH CAROLINA 950 55 7 48 0 25 14 2 7 734 6 0 3 41 8

SOUTH DAKOTA 45 1 0 4 0 1 4 0 0 35 0 0 0 0 0

TENNESSEE 854 65 12 50 0 20 7 1 3 641 0 0 2 38 15

TEXAS 5020 348 74 264 0 143 128 3 40 3714 8 3 14 237 44

UTAH 408 78 26 10 0 8 12 0 15 243 2 0 0 12 2

VERMONT 375 36 3 36 0 1 9 0 1 281 0 0 1 6 1

VIRGINIA 3281 284 50 168 0 91 68 3 25 2392 14 0 1 166 19

WASHINGTON 856 54 15 40 0 25 21 3 7 659 3 0 4 19 6

WEST VIRGINIA 142 7 1 1 0 2 4 0 1 114 1 0 0 4 7

WISCONSIN 632 34 7 16 0 20 13 2 2 511 0 0 5 17 5

WYOMING 63 0 0 1 0 0 4 0 0 56 1 0 0 1 0

TOTAL 148165 8349 1562 5153 11 2857 1978 123 1723 112932 389 15 730 11247 1096

TABLE 5: USA ARRIVALS BY STATE & PURPOSE OF VISIT 2015


12

ARRIVALSAVERAGE LENGTH

OF STAY

TOURIST

NIGHTSARRIVALS

AVERAGE LENGTH

OF STAY

TOURIST

NIGHTS

ALABAMA 386 8.4 3251 472 7.9 3722

ALASKA 62 8.5 528 68 13.5 916

ARIZONA 710 9.6 6822 859 8.0 6882

ARKANSAS 207 11.5 2371 202 8.7 1759

CALIFORNIA 5240 8.7 45527 5685 9.0 50963

COLORADO 1036 7.4 7671 1482 8.2 12084

CONNECTICUT 3508 9.5 33280 3958 8.8 34899

DELAWARE 403 12.1 4876 471 10.7 5058

DISTRICT OF COLUMBIA 924 9.8 9044 1132 9.5 10718

FLORIDA 11408 9.6 110026 14252 7.9 113041

GEORGIA 3139 9.9 31030 3651 8.6 31431

HAWAII 52 10.7 555 67 11.6 779

IDAHO 112 15.4 1726 135 19.7 2665

ILLINOIS 1993 8.9 17731 2286 8.4 19298

INDIANA 613 8.7 5306 649 9.6 6226

IOWA 271 8.0 2172 323 7.7 2501

KANSAS 305 8.0 2441 364 9.4 3417

KENTUCKY 321 7.5 2410 469 7.2 3385

LOUISIANA 584 7.6 4459 586 8.2 4806

MAINE 362 12.3 4456 462 9.9 4551

MARYLAND 3244 10.1 32621 3538 9.1 32275

MASSACHUSETTS 5805 13.1 75912 6705 11.2 75155

MICHIGAN 1161 9.2 10619 1153 9.1 10462

MINNESOTA 569 8.7 4930 778 7.2 5606

MISSISSIPI 155 7.8 1202 205 7.7 1583

MISSOURI 588 7.7 4548 584 7.6 4427

MONTANA 75 9.2 689 79 5.5 438

NEBRASKA 96 9.2 878 82 6.7 548

NEVADA 327 7.2 2337 360 10.8 3870

NEW HAMPSHIRE 563 10.0 5612 704 9.4 6590

NEW JERSEY 7330 10.3 75320 8435 9.4 79323

NEW MEXICO 186 6.0 1122 217 7.4 1598

NEW YORK 38190 12.9 492960 45608 11.5 526164

NORTH CAROLINA 2086 9.3 19313 2615 8.2 21456

NORTH DAKOTA 81 7.4 602 60 7.3 439

OHIO 1019 9.5 9690 1315 8.8 11550

OKLAHOMA 333 9.0 2994 413 7.7 3181

OREGON 353 7.6 2689 427 8.8 3754

OTHER 9950 17.9 85622 19964 20.6 171936

PENNSYLVANIA 3523 10.2 36089 4251 9.9 42025

RHODE ISLAND 442 9.2 4071 473 9.9 4687

SOUTH CAROLINA 778 8.2 6365 950 8.7 8279

SOUTH DAKOTA 47 7.4 347 45 6.6 297

TENNESSEE 692 8.6 5927 854 7.2 6160

TEXAS 4410 8.6 38000 5020 7.5 37677

UTAH 315 9.4 2951 408 11.2 4580

VERMONT 255 9.8 2487 375 6.7 2524

VIRGINIA 2879 9.1 26215 3281 8.1 26715

WASHINGTON 807 8.9 7195 856 7.9 6800

WEST VIRGINIA 99 10.8 1073 142 7.6 1080

WISCONSIN 634 9.7 6141 632 8.8 5543

WYOMING 63 6.5 412 63 7.0 440

TOTAL 118691 10.6 1262615 148165 9.6 1426263

20152014

STATE

TABLE 6: USA AVERAGE DURATION OF STAY AND TOURIST NIGHTS BY STATE 2014 & 2015


13

MALE FEMALE 0-12 13-17 18-25 26-35 36-45 46-55 56-65 66+ NOT STATED

ALABAMA 472 224 248 17 3 51 89 106 101 54 51 0

ALASKA 68 36 32 0 1 13 13 7 13 15 4 2

ARIZONA 859 414 445 19 19 48 138 128 204 175 128 0

ARKANSAS 202 94 108 10 3 21 34 34 29 48 23 0

CALIFORNIA 5685 2681 3004 260 130 470 1204 1019 982 843 763 14

COLORADO 1482 745 737 62 44 104 282 275 268 271 172 4

CONNECTICUT 3958 1845 2113 309 202 335 564 546 847 686 464 5

DELAWARE 471 234 237 25 11 42 51 71 89 115 65 2

DISTRICT OF COLUMBIA 1132 511 621 43 14 62 332 276 154 118 131 2

FLORIDA 14252 7935 6317 505 288 707 1762 2483 3926 2891 1668 22

GEORGIA 3651 1601 2050 201 109 218 572 810 793 593 353 2

HAWAII 67 27 40 4 5 9 12 11 9 10 7 0

IDAHO 135 75 60 4 5 20 19 15 22 21 29 0

ILLINOIS 2286 1094 1192 115 75 143 442 414 489 352 248 8

INDIANA 649 347 302 27 15 30 119 131 148 106 73 0

IOWA 323 157 166 11 11 30 54 44 68 79 26 0

KANSAS 364 189 175 19 7 29 69 47 85 62 46 0

KENTUCKY 469 226 243 23 12 40 64 89 112 81 47 1

LOUISIANA 586 304 282 21 16 45 121 103 123 96 61 0

MAINE 462 221 241 14 12 24 54 61 93 124 80 0

MARYLAND 3538 1555 1983 194 92 216 521 686 761 602 463 3

MASSACHUSETTS 6705 2886 3819 457 236 529 1111 953 1221 1253 937 8

MICHIGAN 1153 583 570 28 24 84 184 144 238 248 203 0

MINNESOTA 778 350 428 29 11 43 183 146 135 143 87 1

MISSISSIPI 205 100 105 6 2 13 33 46 59 29 16 1

MISSOURI 584 276 308 9 13 45 93 82 116 136 89 1

MONTANA 79 50 29 6 0 2 14 8 25 13 11 0

NEBRASKA 82 40 42 5 1 4 10 19 14 16 13 0

NEVADA 360 178 182 19 12 13 54 67 83 80 32 0

NEW HAMPSHIRE 704 377 327 33 20 47 98 67 172 157 110 0

NEW JERSEY 8435 3855 4580 657 400 596 1383 1455 1731 1325 884 4

NEW MEXICO 217 124 93 5 4 13 21 32 50 61 31 0

NEW YORK 45608 18987 26621 3237 1445 3109 8854 7354 8016 7627 5905 61

NORTH CAROLINA 2615 1294 1321 124 54 187 411 478 584 456 320 1

NORTH DAKOTA 60 30 30 3 2 9 15 11 10 8 2 0

OHIO 1315 649 666 40 36 95 231 192 280 260 181 0

OKLAHOMA 413 193 220 15 18 46 74 68 95 65 32 0

OREGON 427 209 218 20 11 39 72 59 78 85 63 0

OTHER 19964 9307 10657 1654 899 1448 3192 3213 3847 3395 2314 2

PENNSYLVANIA 4251 1950 2301 275 140 280 670 602 870 832 575 7

RHODE ISLAND 473 235 238 25 19 43 94 55 84 91 62 0

SOUTH CAROLINA 950 461 489 51 24 71 162 158 182 144 155 3

SOUTH DAKOTA 45 24 21 0 1 2 17 10 8 5 2 0

TENNESSEE 854 429 425 28 15 48 162 167 187 144 102 1

TEXAS 5020 2418 2602 273 166 354 875 925 1086 888 448 5

UTAH 408 237 171 13 6 133 49 43 65 57 42 0

VERMONT 375 210 165 19 12 24 41 59 83 75 61 1

VIRGINIA 3281 1541 1740 173 90 211 584 528 769 571 348 7

WASHINGTON 856 434 422 24 11 72 171 151 171 165 90 1

WEST VIRGINIA 142 69 73 10 8 8 24 24 32 13 23 0

WISCONSIN 632 297 335 11 8 35 89 68 144 174 102 1

WYOMING 63 27 36 3 3 5 12 6 10 9 15 0

TOTAL 148165 68335 79830 9135 4765 10265 25499 24546 29761 25867 18157 170

AGE CATEGORIESSEXSTATE TOTAL

TABLE 7: USA ARRIVALS BY STATE, SEX & AGE 2015


14

STATE TOTAL 50 - 100 RMS

ALL

INCLUSIVE APTS CONDO CRUISE FRIENDS

GUEST

HOUSE

HOUSE

/

OWNED INTIMATE LUXURY NOT STATED OTHER OVER 100 RMS UNDER 50 RMS VILLAS YACHT

ALABAMA 472 4 101 4 10 1 77 0 0 22 106 2 6 83 13 43 0

ALASKA 68 9 5 0 0 0 20 2 0 8 2 0 2 7 1 12 0

ARIZONA 859 25 105 14 6 0 121 2 3 71 184 0 7 184 18 119 0

ARKANSAS 202 6 32 1 6 0 34 0 0 15 32 1 2 50 2 21 0

CALIFORNIA 5685 169 524 114 46 18 893 52 24 351 1342 12 92 1018 127 902 1

COLORADO 1482 47 181 48 21 0 177 6 2 125 282 8 26 277 44 238 0

CONNECTICUT 3958 119 372 89 31 3 734 23 20 177 1181 16 37 525 97 534 0

DELAWARE 471 15 60 10 7 1 124 3 0 31 78 7 2 68 8 57 0

DISTRICT OF COLUMBIA 1132 34 36 24 10 2 228 16 9 50 259 13 16 254 27 154 0

FLORIDA 14252 208 943 120 39 34 3469 51 72 516 2275 69 211 5068 182 986 9

GEORGIA 3651 80 324 84 26 3 1031 23 22 194 719 6 15 633 80 411 0

HAWAII 67 0 0 0 0 0 19 3 0 4 7 0 3 16 4 11 0

IDAHO 135 5 13 0 0 0 23 1 0 11 32 0 3 11 1 35 0

ILLINOIS 2286 61 273 49 32 0 292 12 12 85 676 10 20 439 44 281 0

INDIANA 649 14 90 19 22 0 73 4 2 55 163 2 3 98 17 87 0

IOWA 323 8 81 6 13 0 32 3 1 21 61 0 0 51 4 42 0

KANSAS 364 6 58 6 0 1 56 4 0 24 54 0 8 77 17 53 0

KENTUCKY 469 17 80 18 8 1 82 0 1 35 71 5 13 89 6 43 0

LOUISIANA 586 10 141 4 4 0 64 3 0 27 115 0 2 93 18 105 0

MAINE 462 7 43 7 8 0 33 1 0 36 100 0 9 117 18 83 0

MARYLAND 3538 79 277 55 28 1 1037 25 22 150 652 5 39 658 77 433 0

MASSACHUSETTS 6705 162 569 139 61 2 2129 47 75 393 1126 25 69 879 123 905 1

MICHIGAN 1153 26 142 31 7 2 153 4 7 121 266 7 14 224 34 114 1

MINNESOTA 778 23 92 22 9 0 80 11 0 56 159 1 10 169 22 124 0

MISSISSIPI 205 4 36 7 0 1 26 2 0 19 40 0 2 42 1 25 0

MISSOURI 584 12 80 12 3 0 101 3 1 33 136 2 12 114 4 71 0

MONTANA 79 1 5 0 0 0 6 3 0 5 12 0 0 30 2 14 1

NEBRASKA 82 9 16 2 0 1 11 0 0 6 13 0 0 16 0 8 0

NEVADA 360 15 56 9 0 1 60 2 1 17 85 0 2 59 16 37 0

NEW HAMPSHIRE 704 15 83 36 5 0 36 7 3 46 116 2 8 199 22 126 0

NEW JERSEY 8435 262 904 215 67 9 2121 55 68 414 1758 45 62 1248 181 1026 0

NEW MEXICO 217 5 21 0 1 0 18 2 2 19 43 0 3 48 21 34 0

NEW YORK 45608 1209 3429 614 154 14 19499 284 599 2429 6826 244 418 4909 884 4093 3

NORTH CAROLINA 2615 52 298 61 8 2 476 14 9 138 503 14 21 620 76 322 1

NORTH DAKOTA 60 3 22 0 0 0 8 0 0 5 12 0 0 7 0 3 0

OHIO 1315 26 201 29 3 0 210 13 9 75 287 3 29 222 25 183 0

OKLAHOMA 413 15 93 12 0 0 50 2 1 29 104 1 0 75 12 19 0

OREGON 427 14 24 13 2 1 57 5 2 21 82 1 7 76 10 112 0

OTHER 19964 477 2408 419 147 30 3857 127 84 986 4157 951 204 3085 442 2590 0

PENNSYLVANIA 4251 141 520 58 16 8 1073 16 20 233 800 6 86 738 78 458 0

RHODE ISLAND 473 10 59 4 0 3 88 2 3 27 100 1 7 79 9 81 0

SOUTH CAROLINA 950 9 127 18 7 2 181 11 5 38 229 3 8 174 15 122 1

SOUTH DAKOTA 45 2 15 0 2 0 2 0 0 5 10 0 0 8 0 1 0

TENNESSEE 854 21 143 11 1 1 104 12 1 31 222 1 3 182 33 88 0

TEXAS 5020 151 610 86 36 31 770 27 29 241 1222 25 63 954 139 635 1

UTAH 408 5 27 2 0 1 80 0 0 30 70 0 9 110 7 67 0

VERMONT 375 8 27 9 2 0 31 11 0 29 61 1 3 112 18 56 7

VIRGINIA 3281 56 355 55 21 9 615 15 6 139 710 10 41 780 96 373 0

WASHINGTON 856 23 68 16 15 3 123 11 6 73 151 4 10 186 35 131 1

WEST VIRGINIA 142 1 28 0 0 0 22 3 0 9 37 0 4 24 0 14 0

WISCONSIN 632 26 111 23 1 1 70 4 0 35 93 2 4 162 14 86 0

WYOMING 63 5 2 0 0 0 6 0 0 7 11 0 1 13 2 16 0

TOTAL 148165 3711 14310 2575 885 187 40682 927 1121 7717 27832 1505 1616 25360 3126 16584 27

TABLE 8: USA ARRIVALS BY STATE & ACCOMMODATION 2015


1


2

TABLE OF CONTENTS



PURPOSE OF VISIT ................................................................................ 4




APPENDIX ............................................................................................. 6


3


CARIBBEAN

This market was the third highest producer for the year 2014; it accounted for 15.9% of overall business but

registered a gain of 10.7%. Trinidad was the highest contributor from this market with 31.5% of the visitors and

it registered a growth of 5.8% when compared to 2014. Cumulatively, this market has been registering declines

over the years; these declines can be seen by referring to the table below.

Table 1 shows the distribution of Caribbean arrivals by residence for the last four consecutive years. Of note all

sources residences showed increase with the exception of Anguilla, British Virgin Islands, Cayman Islands, Cuba,

Haiti and Netherland Antilles which showed decreases of 17.2%, 0.3%, 1.1%, 18.4%, 11.7%, and 13.1%

respectively when compared with 2014. Of those countries which showed growth Turks & Caicos had the largest

increase in arrivals with an increase of 46.2%.

Table 2 below shows the top ten source residences from the Caribbean for the years 2014 and 2015.

12/13 13/14 14/15

ANGUILLA 456 401 297 246 -12.1 -25.9 -17.2

ANTIGUA 4002 3918 3943 4687 -2.1 0.6 18.9

ARUBA 84 31 52 66 -63.1 67.7 26.9

B.V.I. 1408 1242 1112 1109 -11.8 -10.5 -0.3

BAHAMAS 806 1053 963 1222 30.6 -8.5 26.9

BERMUDA 990 777 932 984 -21.5 19.9 5.6

CAYMAN ISL 514 435 457 452 -15.4 5.1 -1.1

CUBA 122 137 179 146 12.3 30.7 -18.4

CURACAO 178 127 76 103 -28.7 -40.2 35.5

DOMIN REP 412 296 408 542 -28.2 37.8 32.8

DOMINICA 4472 4529 4071 4931 1.3 -10.1 21.1

FRENCH W.I 174 136 87 92 -21.8 -36.0 5.7

GRENADA 4407 4437 4108 4984 0.7 -7.4 21.3

GUADELOUPE 981 754 607 683 -23.1 -19.5 12.5

GUYANA 13938 11470 9910 11151 -17.7 -13.6 12.5

HAITI 213 166 222 196 -22.1 33.7 -11.7

JAMAICA 8411 7937 7403 7855 -5.6 -6.7 6.1

MARTINIQUE 2462 1900 1501 1396 -22.8 -21.0 -7.0

MONTSERRAT 181 226 192 190 24.9 -15.0 -1.0

NETH ANTIL 856 514 527 458 -40.0 2.5 -13.1

P RICO 587 446 512 548 -24.0 14.8 7.0

ST KITTS 2714 2623 2778 3063 -3.4 5.9 10.3

ST LUCIA 7477 7530 7184 8697 0.7 -4.6 21.1

ST VINCENT 10332 10397 9003 10029 0.6 -13.4 11.4

TRINIDAD 38031 31638 28039 29661 -16.8 -11.4 5.8

TURKS 130 116 117 171 -10.8 0.9 46.2

US VIRGINS 322 278 273 376 -13.7 -1.8 37.7

TOTAL 104660 93514 84953 94038 -10.6 -9.2 10.7


% CHANGE

TABLE 1 CARIBBEAN ARRIVALS BY RESIDENCE

(2012, 2013, 2014,2015)

RESIDENCE 2012 2013 2014 2015

RESIDENCETOTAL

ARRIVALS

PERCENTAGE

SHARERESIDENCE

TOTAL

ARRIVALS

PERCENTAGE

SHARE

TRINIDAD 28039 33.0 TRINIDAD 29661 31.5

GUYANA 9910 11.7 GUYANA 11151 11.9

ST VINCENT 9003 10.6 ST VINCENT 10029 10.7

JAMAICA 7403 8.7 ST LUCIA 8697 9.2

ST LUCIA 7184 8.5 JAMAICA 7855 8.4

GRENADA 4108 4.8 GRENADA 4984 5.3

DOMINICA 4071 4.8 DOMINICA 4931 5.2

ANTIGUA 3943 4.6 ANTIGUA 4687 5.0

ST KITTS 2778 3.3 ST KITTS 3063 3.3

MARTINIQUE 1501 1.8 MARTINIQUE 1396 1.5

TOTAL 77940 91.7 TOTAL 86454 91.9


20152014

TABLE 2 TOP 10 SOURCE RESIDENCES

2014 & 2015


4

The top ten source residences accounted for 91.9% of the total Caribbean traffic to Barbados in 2015.

Trinidad accounted for 31.5% of business from this market, recording a 5.8% increase. Guyana followed with

11.9% of business, the number of Guyanese visitors increased by 12.5% when compared with 2014.

Collectively Trinidad and Guyana captured 43.4% of the total Caribbean traffic to Barbados. St. Vincent, Grenada

and Dominica retained their positions as the 3rd, 6th and 7th major source with 10.7%, 5.3% and 5.2%

respectively. Jamaica dropped to number 5 while St. Lucia advanced to the number 4 spot in its place. Antigua,

St. Kitts, and Martinique all retained their 8th, 9th and 10th positions respectively.


The month of September had the least number of visitor arrivals for this market, despite this September had an

increase of 7.2%. However April had the smallest increase in Caribbean arrivals for the year 2015, with a 1.4%

increase. July recorded the highest number of arrivals for the year with 11,719 visitors which accounted for

12.5% of the market share (see Chart 1). August captured the second largest share with 10.9% of the Caribbean

arrivals. Of the July arrivals, 34.2% were from Trinidad, 14.8% were from Guyana and 10.5% originated from St.

Vincent (see Table 4).

PURPOSE OF VIST

The primary motivation for travel among Caribbean travellers continued to be pleasure, 43.3% visited for this

purpose (see Chart3). This represented an increase of 13% in business when compared with 2014. Of the total

pleasure travellers 40.4% were from Trinidad, 17.1% from Guyana and 9.3% were from St. Vincent (see Table

5). Business accounted for 23% of business, an increase of 5.6% when compared with 2014. The VFR segment

(7%) was on the rise recording a 13.2% increase. Of note, although honeymoon accounted for only 0.7% of the

share it recorded a 33.3% increase over 2014.

AVERAGE LENGTH OF STAY AND TOURISTS NIGHTS

Most Caribbean travellers stayed 4-6 days (25.6%); an increase of 11.3%, while 21.5% stayed 2-3 days (see

Chart 4). This segment of visitors recorded an increase of 8.6% when compared with 2014. For 2015,

Caribbean visitors spent a total of 1,129,482 nights with an average length of stay of 12 days. Those from

Guyana and the Bahamas had the highest average stay with approximately 22 days each (see Table 6).


Staying with friends (36.4%) was the accommodation type most preferred by Caribbean travellers (see Chart 7);

this represented an increase of 10.7%. Of those who chose to stay with friends, 20.6% originated from both

Trinidad and Guyana and 16.4% from St. Vincent (see Table 8). Hotels with over 100 rooms accounted for 17%

of the share and increased by 21.2% Villas accounted for 11%, an 11.5% increase. Intimate stays accounted for

10.4% of business with an increase of 8.8%.


5


Of the total Caribbean travellers in 2015, 53% were females and the remaining 47% were males (see Chart 6).

In the age category the 26-35 age grouping dominated traffic with 22.3%, a 14.8% increase from 2014; while

the 36-45 age grouping accounted for 21.3%, an increase of 13.3%. Approximately 33% of the 26-35 age

grouping originated from Trinidad (see Table 7). The 46-55 (17.9%) and 18-25 (12%) categories both registered

increases of 6.9% and 17.8% respectively (see Chart 5).


6

APPENDIX


7


8


9

RESIDENCE 2011 2012 2013 2014 2015

ANGUILLA 498 456 401 297 246

ANTIGUA 4284 4002 3918 3943 4687

ARUBA 118 84 31 52 66

B.V.I. 1630 1408 1242 1112 1109

BAHAMAS 971 806 1053 963 1222

BERMUDA 1219 990 777 932 984

CAYMAN ISL 727 514 435 457 452

CUBA 140 122 137 179 146

CURACAO 228 178 127 76 103

DOMIN REP 391 412 296 408 542

DOMINICA 5144 4472 4529 4071 4931

FRENCH W.I 169 174 136 87 92

GRENADA 5035 4407 4437 4108 4984

GUADELOUPE 1010 981 754 607 683

GUYANA 16163 13938 11470 9910 11151

HAITI 211 213 166 222 196

JAMAICA 8835 8411 7937 7403 7855

MARTINIQUE 2844 2462 1900 1501 1396

MONTSERRAT 249 181 226 192 190

NETH ANTIL 915 856 514 527 458

P RICO 683 587 446 512 548

ST KITTS 2998 2714 2623 2778 3063

ST LUCIA 8194 7477 7530 7184 8697

ST VINCENT 10584 10332 10397 9003 10029

TRINIDAD 36917 38031 31638 28039 29661

TURKS 238 130 116 117 171

US VIRGINS 456 322 278 273 376

TOTAL 110851 104660 93514 84953 94038

TABLE 3: CARIBBEAN ARRIVALS BY RESIDENCE - 2011 TO 2015


10

RESIDENCE TOTAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ANGUILLA 246 17 13 16 9 26 18 35 29 15 23 28 17

ANTIGUA 4687 326 268 387 381 416 392 413 478 383 501 383 359

ARUBA 66 4 3 3 13 1 25 1 4 3 1 3 5

B.V.I. 1109 71 65 83 88 109 89 126 111 81 103 76 107

BAHAMAS 1222 125 72 65 201 99 90 79 171 77 102 82 59

BERMUDA 984 53 61 74 135 81 76 154 72 65 48 54 111

CAYMAN ISL 452 38 32 42 80 19 31 71 25 26 21 19 48

CUBA 146 12 12 5 16 22 19 4 8 9 13 9 17

CURACAO 103 4 5 8 4 5 28 7 6 4 9 3 20

DOMIN REP 542 30 62 53 28 40 76 32 35 55 41 36 54

DOMINICA 4931 389 309 322 420 478 438 587 553 322 414 361 338

FRENCH W.I 92 5 6 6 11 15 5 14 6 5 13 4 2

GRENADA 4984 315 316 405 385 461 459 475 522 384 425 467 370

GUADELOUPE 683 24 28 53 94 58 41 152 69 33 44 22 65

GUYANA 11151 923 747 793 790 723 793 1732 1207 869 885 751 938

HAITI 196 6 9 13 17 19 23 25 12 29 15 15 13

JAMAICA 7855 631 579 678 696 645 691 819 572 602 686 636 620

MARTINIQUE 1396 46 111 64 190 155 64 241 226 39 67 63 130

MONTSERRAT 190 13 21 16 17 16 12 25 16 13 15 17 9

NETH ANTIL 458 42 28 30 42 29 51 69 38 24 46 19 40

P RICO 548 34 29 47 53 35 107 42 39 54 54 27 27

ST KITTS 3063 131 162 269 290 326 266 379 387 208 234 215 196

ST LUCIA 8697 629 527 663 726 763 817 898 856 643 683 737 755

ST VINCENT 10029 743 577 745 814 797 764 1225 1146 762 927 695 834

TRINIDAD 29661 1538 1842 1995 2368 2613 2325 4011 3581 2243 2410 2254 2481

TURKS 171 6 11 6 14 15 10 62 12 8 12 4 11

US VIRGINS 376 31 17 54 33 10 58 41 23 27 14 20 48

TOTAL 94038 6186 5912 6895 7915 7976 7768 11719 10204 6983 7806 7000 7674

TABLE 4: CARIBBEAN ARRIVALS BY RESIDENCE & MONTH 2015


11

RESIDENCE TOTAL BUSINESS CONFER. CREW

GETTING

MARRIED

ATTEND.


INTRANSIT

MEDICAL


SPECIAL

EVENT SPORTS VFR

ATTEND.

A WEDDING

ANGUILLA 246 96 20 0 0 1 2 5 10 13 58 17 0 9 15 0

ANTIGUA 4687 1707 289 582 2 55 13 97 135 179 1008 231 0 139 233 17

ARUBA 66 10 5 0 0 0 0 0 0 3 18 0 0 30 0 0

B.V.I. 1109 534 71 1 0 2 4 40 9 31 291 31 0 33 61 1

BAHAMAS 1222 237 163 5 1 8 1 12 15 20 374 182 0 119 85 0

BERMUDA 984 61 21 1 0 2 6 35 3 20 649 12 0 65 106 3

CAYMAN ISL 452 89 46 1 0 0 0 16 2 10 191 7 1 62 27 0

CUBA 146 27 24 0 0 0 2 7 0 14 50 2 0 17 3 0

CURACAO 103 36 14 0 0 0 0 0 0 0 27 2 0 24 0 0

DOMIN REP 542 167 71 174 0 0 2 5 2 7 64 3 0 41 6 0

DOMINICA 4931 1829 227 42 0 10 7 637 136 204 1365 175 2 70 223 4

FRENCH W.I 92 34 7 0 0 0 2 2 0 0 35 1 1 10 0 0

GRENADA 4984 1885 358 490 0 2 21 136 78 203 1246 115 0 139 300 11

GUADELOUPE 683 65 20 11 0 0 0 7 0 17 404 45 2 89 22 1

GUYANA 11151 923 510 42 0 2 53 208 42 837 6985 133 2 358 992 64

HAITI 196 85 34 1 0 0 0 1 0 17 43 10 0 0 5 0

JAMAICA 7855 1800 807 59 0 1 35 589 15 386 2847 180 5 273 818 40

MARTINIQUE 1396 82 54 1 0 0 2 44 2 23 1005 74 0 69 38 2

MONTSERRAT 190 59 30 0 0 0 0 4 10 5 44 23 0 4 11 0

NETH ANTIL 458 232 30 2 0 1 0 11 3 16 120 12 0 11 20 0

P RICO 548 258 44 81 0 0 1 7 4 4 80 0 0 61 8 0

ST KITTS 3063 1879 141 31 1 10 3 66 66 80 571 60 0 70 84 1

ST LUCIA 8697 2940 438 345 1 15 56 304 176 333 2807 302 2 207 737 34

ST VINCENT 10029 1995 350 165 0 19 42 1213 241 469 3802 384 9 317 983 40

TRINIDAD 29661 4466 1902 620 0 35 358 230 190 753 16455 1142 27 1517 1762 204

TURKS 171 47 12 0 0 0 1 9 0 3 70 3 0 10 16 0

US VIRGINS 376 89 20 1 0 0 2 9 2 29 127 2 0 57 35 3

TOTAL 94038 21632 5708 5 163 613 3694 1141 3676 40736 3148 51 3801 6590 425

TABLE 5: CARIBBEAN ARRIVALS BY RESIDENCE & PURPOSE OF VISIT 2015


12


OF STAY

TOURIST

NIGHTSARRIVALS

AVERAGE LENGTH

OF STAY

TOURIST

NIGHTS

ANGUILLA 297 12.0 3569 246 21.1 5201

ANTIGUA 3943 11.0 43251 4687 9.6 44888

ARUBA 52 9.2 476 66 6.6 433

B.V.I. 1112 8.2 9084 1109 6.7 7407

BAHAMAS 963 22.2 21327 1222 22.5 27512

BERMUDA 932 13.3 12398 984 11.8 11648

CAYMAN ISL 457 8.6 3927 452 8.3 3760

CUBA 179 8.8 1577 146 14.8 2162

CURACAO 76 5.5 416 103 5.2 536

DOMIN REP 408 8.0 3245 542 5.4 2922

DOMINICA 4071 9.5 38512 4931 8.6 42159

FRENCH W.I 87 5.0 431 92 4.2 387

GRENADA 4108 9.4 38668 4984 8.8 43769

GUADELOUPE 607 10.6 6461 683 11.0 7530

GUYANA 9910 22.6 223785 11151 22.7 252900

HAITI 222 6.2 1381 196 7.3 1423

JAMAICA 7403 16.5 122353 7855 14.4 113404

MARTINIQUE 1501 8.8 13203 1396 7.6 10636

MONTSERRAT 192 19.7 3776 190 17.2 3265

NETH ANTIL 527 5.1 2677 458 5.8 2673

P RICO 512 5.9 2999 548 4.7 2565

ST KITTS 2778 7.5 20788 3063 6.6 20096

ST LUCIA 7184 11.1 79552 8697 10.9 95088

ST VINCENT 9003 13.3 119628 10029 13.2 132789

TRINIDAD 28039 10.3 290010 29661 9.8 289197

TURKS 117 7.3 849 171 8.6 1473

US VIRGINS 273 7.6 2084 376 9.7 3659

TOTAL 84953 12.5 1066427 94038 12.0 1129482

RESIDENCE

20152014

TABLE 6: CARIBBEAN AVERAGE DURATION OF STAY AND TOURIST NIGHTS BY RESIDENCE 2014 & 2015


13


ANGUILLA 246 128 118 11 6 46 54 51 47 23 8 0

ANTIGUA 4687 2323 2364 176 203 551 943 993 939 580 299 3

ARUBA 66 42 24 1 14 5 11 11 13 11 0 0

B.V.I. 1109 501 608 78 37 115 239 285 210 111 29 5

BAHAMAS 1222 559 663 31 40 212 186 230 309 138 75 1

BERMUDA 984 461 523 42 39 33 119 181 230 179 161 0

CAYMAN ISL 452 267 185 25 30 24 72 111 119 51 19 1

CUBA 146 92 54 2 1 9 25 42 46 16 4 1

CURACAO 103 72 31 4 14 5 16 25 21 13 5 0

DOMIN REP 542 398 144 9 10 30 124 184 145 34 6 0

DOMINICA 4931 2163 2768 222 226 719 1116 888 932 518 306 4

FRENCH W.I 92 47 45 3 1 6 16 22 24 13 7 0

GRENADA 4984 2539 2445 184 160 715 1164 1281 750 469 255 6

GUADELOUPE 683 303 380 46 110 94 102 97 120 69 45 0

GUYANA 11151 4696 6455 751 529 1626 2415 2413 1782 1040 564 31

HAITI 196 106 90 2 1 5 40 64 38 35 11 0

JAMAICA 7855 3757 4098 221 197 944 1808 1837 1491 945 405 7

MARTINIQUE 1396 625 771 138 105 138 247 240 284 153 89 2

MONTSERRAT 190 92 98 6 5 27 32 28 70 14 7 1

NETH ANTIL 458 208 250 26 17 42 113 104 90 38 25 3

P RICO 548 417 131 4 27 12 126 149 149 58 22 1

ST KITTS 3063 1361 1702 109 155 469 696 724 459 307 142 2

ST LUCIA 8697 3796 4901 440 361 1063 1912 2093 1597 847 365 19

ST VINCENT 10029 4482 5547 627 418 1473 2398 1965 1537 1007 592 12

TRINIDAD 29661 14368 15293 1601 955 2844 6919 5849 5286 4106 2069 32

TURKS 171 83 88 17 2 3 28 57 49 10 5 0

US VIRGINS 376 193 183 14 34 32 56 70 65 52 51 2

TOTAL 94038 44079 49959 4790 3697 11242 20977 19994 16802 10837 5566 133

TABLE 7: CARIBBEAN ARRIVALS BY RESIDENCE, SEX & AGE 2015

AGE CATEGORIESSEXRESIDENCE TOTAL


14

RESIDENCE TOTAL 50 - 100 RMS

ALL


GUEST

HOUSE

HOUSE

/

OWNED INTIMATE LUXURY NOT STATED OTHER OVER 100 RMS UNDER 50 RMS VILLAS YACHT

ANGUILLA 246 5 1 8 0 0 68 15 0 31 9 3 23 54 11 18 0

ANTIGUA 4687 102 75 165 5 0 1458 170 11 519 177 140 255 1095 37 478 0

ARUBA 66 1 3 0 0 0 6 0 0 14 4 1 0 36 1 0 0

B.V.I. 1109 21 8 318 0 1 253 44 4 144 42 2 17 140 13 102 0

BAHAMAS 1222 22 85 14 0 0 208 2 6 64 195 10 123 311 17 165 0

BERMUDA 984 13 38 18 10 0 416 3 13 76 105 19 11 132 12 118 0

CAYMAN ISL 452 3 7 4 0 1 117 1 7 33 83 5 5 157 3 26 0

CUBA 146 1 16 1 0 0 31 1 1 25 18 3 10 28 4 7 0

CURACAO 103 3 19 1 0 0 3 0 0 24 12 0 5 34 0 2 0

DOMIN REP 542 109 7 10 0 0 26 12 0 49 36 0 7 247 18 21 0

DOMINICA 4931 81 44 370 0 0 1597 463 6 524 118 121 236 557 48 766 0

FRENCH W.I 92 2 6 7 0 0 6 22 0 15 4 0 2 18 2 7 1

GRENADA 4984 72 279 134 0 1 1990 203 13 428 171 172 193 456 52 820 0

GUADELOUPE 683 25 48 7 0 0 144 53 0 95 16 6 29 157 9 94 0

GUYANA 11151 104 92 126 0 3 7042 96 36 742 237 686 172 863 82 870 0

HAITI 196 2 3 4 0 0 16 52 0 19 24 1 10 49 1 15 0

JAMAICA 7855 179 436 100 4 1 2694 68 17 862 504 442 191 1706 126 525 0

MARTINIQUE 1396 62 106 25 0 0 177 44 0 202 61 9 39 454 26 191 0

MONTSERRAT 190 1 4 0 0 0 74 4 3 18 13 0 4 45 3 21 0

NETH ANTIL 458 4 3 66 0 1 70 61 1 72 18 3 6 93 7 53 0

P RICO 548 5 21 5 0 0 19 2 0 46 136 1 21 273 7 12 0

ST KITTS 3063 413 33 291 0 0 518 56 2 470 92 30 87 553 32 486 0

ST LUCIA 8697 151 386 91 6 0 4472 229 29 820 212 226 219 902 89 864 1

ST VINCENT 10029 139 78 135 0 9 5622 139 31 1025 229 375 407 752 63 1025 0

TRINIDAD 29661 942 1717 559 120 22 7056 125 119 3381 2204 893 1375 6806 679 3661 2

TURKS 171 0 47 7 0 0 55 0 0 5 15 1 1 28 4 8 0

US VIRGINS 376 18 28 17 1 0 98 11 4 66 23 2 26 52 3 27 0

TOTAL 94038 2480 3590 2483 146 39 34236 1876 303 9769 4758 3151 3474 15998 1349 10382 4

TABLE 8: CARIBBEAN ARRIVALS BY RESIDENCE & ACCOMMODATION 2015


1


2

TABLE OF CONTENTS



PURPOSE OF VISIT ................................................................................ 4




APPENDIX ............................................................................................. 5


3


CANADA

The Canadian market contributed 12.6% of business for the year in review recording a 13% increase when

compared with the previous year. This increase can be attributed to intensified marketing initiatives to drive

awareness of the destination in the market place.

The distribution of tourist arrivals from the Canadian market is shown in Table 1.

Ontario was the best producing province from this market with the Toronto area accounting for 13.1% of traffic

recording an increase of 3.6% when compared with 2014. Quebec continues to hold its position with Montreal

East/Central injecting 4.4% of business. This city registered a slight increase of 1.4%.

Of the top producing provinces/cities Mississauga, Manitoba and Oakville recorded losses for the last reporting

period 2015/2014 (See Table 1).


This market recorded increases for eleven months of 2015 with December being the exception, registering a

decline of 13.5% when compared with 2014. The best performing month for 2015 was February recording a

Provinces 2012 2013 2014 2015

13/12 14/13 15/14

ON-TORONTO 11899 10064 9419 9757 -15.4 -6.4 3.6

QC-MONTRL CNTR/EAST 3517 3303 3269 3315 -6.1 -1.0 1.4

ON-OTTAWA 2917 2547 2419 2457 -12.7 -5.0 1.6

ON MISSISSAUGA 2704 2219 2024 1999 -17.9 -8.8 -1.2

ON-GTA EAST 2888 2336 1834 1975 -19.1 -21.5 7.7

ON-HAMILTON 2668 2223 1761 1968 -16.7 -20.8 11.8

AB-CALGARY/SOUTH 2762 1811 1586 1663 -34.4 -12.4 4.9

QC-MONTRL WEST ISL 1827 1562 1467 1600 -14.5 -6.1 9.1

ON-KIT-W'LOO-CAMBR-GUELPH 1637 1231 1038 1284 -24.8 -15.7 23.7

ON BRAMPTON 1589 1242 1094 1140 -21.8 -11.9 4.2

ON-OTHER GTA NORTH 1534 1259 1097 1133 -17.9 -12.9 3.3

QC-MONTRL SOUTH SHORE 958 1000 982 1049 4.4 -1.8 6.8

MB 1560 1148 1049 959 -26.4 -8.6 -8.6

ON OAKVILLE 1282 1061 946 944 -17.2 -10.8 -0.2

OTHER COUNTIES 32336 34226 35957 43269 5.8 5.1 20.3

TOTAL CANADIAN VISITORS 72078 67232 65942 74512 -6.7 -1.9 13.0


% Change

Table 1 Tourism Arrivals by the Top Producing Provinces

(2012, 2013, 2014 & 2015)

2014 2015

Provinces

Total

Arrivals

Percentage

Share Provinces

Total

Arrivals

Percentage

Share

ON-TORONTO 9419 14.3 ON-TORONTO 9757 13.1

QC-MONTRL CNTR/EAST 3269 5.0 QC-MONTRL CNTR/EAST 3315 4.4

ON-OTTAWA 2419 3.7 ON-OTTAWA 2457 3.3

ON MISSISSAUGA 2024 3.1 ON MISSISSAUGA 1999 2.7

ON-GTA EAST 1834 2.8 ON-GTA EAST 1975 2.7

ON-HAMILTON 1761 2.7 ON-HAMILTON 1968 2.6

AB-CALGARY/SOUTH 1586 2.4 AB-CALGARY/SOUTH 1663 2.2

QC-MONTRL WEST ISL 1467 2.2 QC-MONTRL WEST ISL 1600 2.1

ON-KIT-W'LOO-CAMBR-GUELPH 1038 1.6 ON-KIT-W'LOO-CAMBR-GUELPH 1284 1.7

ON BRAMPTON 1094 1.7 ON BRAMPTON 1140 1.5

TOTAL 25911 39.3 TOTAL 27158 36.4


Table 2 Top Ten Source Provinces

(2014 & 2015)


4

total of 10,774 tourists, followed by January with the second highest count of 10,595. September was the lowest

producing month with this market registering 2,483 visitors, an increase of 4.8% (See Chart 1).

PURPOSE OF VISIT

Approximately 83.4% of Canadian visitors travelled for the purpose of leisure in 2015. This represented an

increase of 11.8% when compared to the previous year. VFR traffic accounted for 5% of the overall count, a

1.7% growth; whilst the business traveller (4.1%) had a slight decrease of 0.7% when compared to 2014 (See

Chart 3).


It was revealed that 42% of Canadian tourists stayed 7 – 10 days recording an increase of 15.3% when compared

with 2014. 15.2% stayed between 4 - 6 days registering a substantial increase of 21.3%. Visitors who opted to

stay for the duration of 11 - 14 days (14.6%) saw a slight increase of 1% in contrast to the previous reporting

year.

The total number of nights spent by the 74,512 Canadian tourists who visited Barbados in 2015 amounted to

956,982. This was an increase of 5.9% when compared with the 903,895 nights for the previous year (See

Table 6).


At the end of year 2015, the tourists who stayed with friends accounted for 22.6% of business from this market.

This type of accommodation was the preferred choice for a large portion of visitors; registering an increase of

3.7% when compared with 2014. Villa (19.9%) and Luxury (13.1%) were the other main options selected by this

market for place of stay; recording gains of 15.8% and 2.8% respectively (See Table 8).


Of the total Canadian tourist in 2015, 47% were male and 53% were female (See Chart 6).

In the case of age distribution, the majority of tourists were between the ages of 46 – 55 years, accounting for

21.2% of the total Canadian tourists; recording a generous increase of 21% when compared with the year 2014.

Age grouping 56 – 65 years contributed 19.9% of business showing a moderate 10.1% growth over the

corresponding reporting period. Travellers 66+ held a percentage share of 16%, a 0.5% decline over 2014.

This was the only age demographic to register a loss for 2015. (See Chart 5).


5

APPENDIX


6


7


8


9

PROVINCES 2011 2012 2013 2014 2015

AB-CALGARY/SOUTH 2810 2762 1811 1586 1663

AB-EDMONTON/NORTH 1554 1531 1049 946 848

BC INTERIOR 444 449 362 311 325

BC-NORTHERN BC 208 252 202 128 157

BC-SURREY/DELTA/RICHMOND 1031 801 668 546 570

BC-VANCOUVER CITY 620 531 426 320 352

BC-VANCOUVER ISLAND 249 214 200 161 152

BC-VANCOUVER NORTH SHORE 338 323 207 235 207

BC-VANCOUVER SUB-EAST 222 240 167 138 183

BC-VICTORIA 332 327 279 264 220

MB 1438 1560 1148 1049 959

NB OTHER 231 261 215 174 234

NB-MONCTON 221 212 173 146 201

NB-SAINT JOHN 171 167 177 213 185

NL 103 93 88 96 111

NL-ST.JOHN'S 275 192 190 139 243

NOT STATED 11011 11946 18100 21580 27989

NS OTHER 621 587 492 462 505

NS-HALIFAX 1159 1076 845 731 807

ON BRAMPTON 1625 1589 1242 1094 1140

ON MISSISSAUGA 2964 2704 2219 2024 1999

ON OAKVILLE 1344 1282 1061 946 944

ON-BELLEVILLE-QUINTE 264 277 213 198 202

ON-E ONT. OTHER 476 529 453 403 410

ON-GREY-BRUCE 307 362 284 267 264

ON-GTA EAST 2782 2888 2336 1834 1975

ON-HAMILTON 2600 2668 2223 1761 1968

ON-KINGSTON 366 356 316 300 281

ON-KIT-W'LOO-CAMBR-GUELPH 1488 1637 1231 1038 1284

ON-LONDON REGION 1127 1140 944 842 823

ON-MARKHAM 1173 1175 887 717 763

ON-NIAGARA REGION 779 816 626 534 683

ON-NORTHERN ONTARIO 791 846 770 633 607

ON-OTHER GTA NORTH 1491 1534 1259 1097 1133

ON-OTHER GTA WEST 997 924 754 655 789

ON-OTTAWA 3033 2917 2547 2419 2457

ON-PETERBOROUGH-LINDSAY 423 555 399 380 302

ON-RICHMOND HILL 532 533 446 385 390

ON-SIMCOE MUSKOKA 990 1103 827 872 935

ON-TORONTO 12523 11899 10064 9419 9757

ON-VAUGHAN 695 528 431 417 451

ON-WINDSOR REGION 550 649 512 379 413

OTHER TERR (NT/NU/YT) 92 115 77 68 49

PE 206 220 152 117 141

QC OTHER 772 754 647 595 755

QC-EASTERN TOWNSHIP 286 294 243 249 266

QC-MONTRL CNTR/EAST 3731 3517 3303 3269 3315

QC-MONTRL NORTH SHORE 619 640 591 567 701

QC-MONTRL SOUTH SHORE 1145 958 1000 982 1049

QC-MONTRL WEST ISL 1856 1827 1562 1467 1600

QC-OUTAOUAIS REGION 322 353 287 246 298

SK-SASKWAN REGINA/SOUTH 333 489 234 255 211

SK-SASKWAN SASKAT/NORTH 370 476 293 288 246

TOTAL 72090 72078 67232 65942 74512

Table 3 Canada Arrivals by Province - 2011 to 2015


10

PROVINCES Total Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

AB-CALGARY/SOUTH 1663 345 190 154 138 111 58 74 56 52 120 126 239

AB-EDMONTON/NORTH 848 168 92 75 65 39 37 46 22 30 29 108 137

BC INTERIOR 325 108 26 28 15 11 8 8 7 5 16 33 60

BC-NORTHERN BC 157 36 21 20 9 7 6 6 2 3 9 4 34

BC-SURREY/DELTA/RICHMOND 570 120 35 44 45 30 21 48 22 22 23 75 85

BC-VANCOUVER CITY 352 55 37 38 24 26 29 23 6 10 15 32 57

BC-VANCOUVER ISLAND 152 36 14 15 12 4 9 2 8 8 4 14 26

BC-VANCOUVER NORTH SHORE 207 28 17 33 11 14 9 12 9 3 14 16 41

BC-VANCOUVER SUB-EAST 183 31 14 13 12 12 19 13 5 5 11 23 25

BC-VICTORIA 220 36 22 21 14 9 14 10 10 4 15 30 35

MB 959 306 120 100 40 35 24 50 41 30 43 65 105

NB OTHER 234 55 32 34 46 1 5 3 7 3 10 14 24

NB-MONCTON 201 20 26 24 50 9 5 3 1 7 10 17 29

NB-SAINT JOHN 185 40 22 13 17 16 3 5 1 7 14 21 26

NL 111 18 24 18 11 9 6 0 3 4 1 4 13

NL-ST.JOHN'S 243 26 22 37 44 13 21 3 3 10 15 27 22

NOT STATED 27989 1723 5113 4654 3298 2065 1572 1785 1514 996 1948 2297 1024

NS OTHER 505 79 66 59 34 39 20 26 12 17 32 57 64

NS-HALIFAX 807 159 108 132 81 39 24 20 14 25 31 70 104

ON BRAMPTON 1140 161 83 92 84 96 71 97 93 58 107 56 142

ON MISSISSAUGA 1999 296 165 178 172 127 81 122 138 83 135 137 365

ON OAKVILLE 944 159 120 129 63 45 24 43 29 31 45 72 184

ON-BELLEVILLE-QUINTE 202 64 28 22 13 5 6 7 6 2 11 20 18

ON-E ONT. OTHER 410 115 72 46 24 13 7 4 3 7 23 42 54

ON-GREY-BRUCE 264 88 57 32 10 2 3 3 1 5 12 17 34

ON-GTA EAST 1975 355 199 179 208 115 67 130 96 53 130 134 309

ON-HAMILTON 1968 388 225 195 165 72 70 88 59 58 117 164 367

ON-KINGSTON 281 81 48 31 17 9 1 6 5 7 7 24 45

ON-KIT-W'LOO-CAMBR-GUELPH 1284 281 189 151 77 68 43 45 43 42 70 127 148

ON-LONDON REGION 823 235 117 81 61 23 35 34 16 28 46 37 110

ON-MARKHAM 763 120 83 69 46 62 32 59 44 31 48 61 108

ON-NIAGARA REGION 683 186 100 76 58 25 28 23 22 11 34 45 75

ON-NORTHERN ONTARIO 607 166 108 71 62 24 6 13 11 11 12 35 88

ON-OTHER GTA NORTH 1133 164 126 130 94 65 35 70 61 43 76 93 176

ON-OTHER GTA WEST 789 164 101 72 40 43 22 43 33 34 41 65 131

ON-OTTAWA 2457 600 412 311 156 71 76 73 74 60 93 164 367

ON-PETERBOROUGH-LINDSAY 302 83 47 21 22 9 8 11 10 8 16 22 45

ON-RICHMOND HILL 390 56 32 15 36 22 12 23 22 12 36 25 99

ON-SIMCOE MUSKOKA 935 215 143 79 54 43 36 51 38 35 54 87 100

ON-TORONTO 9757 1491 949 986 707 478 424 616 441 356 572 792 1945

ON-VAUGHAN 451 54 42 54 30 39 16 31 33 12 27 29 84

ON-WINDSOR REGION 413 116 72 68 12 11 12 15 11 14 28 21 33

OTHER TERR (NT/NU/YT) 49 12 5 7 3 0 2 2 1 0 5 4 8

PE 141 46 14 17 19 4 2 0 2 5 10 10 12

QC OTHER 755 149 92 113 63 23 31 22 20 19 47 48 128

QC-EASTERN TOWNSHIP 266 62 23 41 22 8 6 18 7 7 24 19 29

QC-MONTRL CNTR/EAST 3315 538 460 343 277 162 126 204 172 95 187 215 536

QC-MONTRL NORTH SHORE 701 125 87 98 71 31 18 32 18 28 71 42 80

QC-MONTRL SOUTH SHORE 1049 178 159 105 92 39 34 65 54 32 54 87 150

QC-MONTRL WEST ISL 1600 257 256 182 137 92 63 72 72 44 80 95 250

QC-OUTAOUAIS REGION 298 59 63 37 25 11 6 14 17 8 14 18 26

SK-SASKWAN REGINA/SOUTH 211 58 51 8 17 3 3 10 2 1 4 18 36

SK-SASKWAN SASKAT/NORTH 246 84 45 16 15 6 7 7 2 2 5 29 28

TOTAL 74512 10595 10774 9567 6918 4335 3303 4190 3399 2483 4601 5887 8460

Table 4 Canada Arrivals by Provinces and Month - 2015


11

PROVINCE TOTAL BUSINESS CONF. CREW

ATTEN.

GRAD H.MOON INTRANSIT

MEDICAL

ATTENTION PLEASURE STUDENT

SPECIAL

EVENT SPORTS VFR

ATTEND. A

WEDDING OTHER

AB-CALGARY/SOUTH 1663 64 14 104 0 10 22 4 1354 5 0 5 70 4 7

AB-EDMONTON/NORTH 848 25 8 15 0 8 29 0 692 6 0 4 49 2 10

BC INTERIOR 325 4 1 14 0 2 4 0 286 0 0 0 12 2 0

BC-NORTHERN BC 157 4 1 10 0 2 5 0 128 0 0 0 6 0 1

BC-SURREY/DELTA/RICHMOND 570 28 1 8 0 7 17 0 463 4 0 1 30 3 8

BC-VANCOUVER CITY 352 20 12 13 0 6 8 0 281 1 0 0 8 3 0

BC-VANCOUVER ISLAND 152 4 1 8 0 0 5 0 125 0 0 0 9 0 0

BC-VANCOUVER NORTH SHORE 207 15 2 6 0 3 2 0 165 1 0 0 12 0 1

BC-VANCOUVER SUB-EAST 183 11 2 9 0 1 8 0 140 2 0 0 10 0 0

BC-VICTORIA 220 10 3 4 0 2 2 0 193 0 0 0 5 0 1

MB 959 22 2 29 0 12 24 1 807 1 0 2 48 8 3

NB OTHER 234 14 3 0 0 1 0 0 211 1 0 1 3 0 0

NB-MONCTON 201 7 5 13 0 1 1 0 169 0 0 0 5 0 0

NB-SAINT JOHN 185 11 1 14 0 0 2 1 155 0 0 0 0 0 1

NL 111 8 0 2 0 0 6 0 92 1 0 0 1 0 1

NL-ST.JOHN'S 243 33 7 4 0 0 15 0 181 0 0 1 0 1 1

NOT STATED 27989 1083 252 85 2 251 291 14 23781 53 5 118 1398 122 534

NS OTHER 505 35 5 10 0 0 9 2 350 0 0 0 22 0 72

NS-HALIFAX 807 68 24 38 0 0 13 1 627 0 0 1 25 0 10

ON BRAMPTON 1140 24 6 13 0 15 40 1 889 6 0 3 124 6 13

ON MISSISSAUGA 1999 117 9 44 0 8 24 0 1591 9 0 8 161 10 18

ON OAKVILLE 944 70 8 30 0 2 6 0 779 4 0 9 35 0 1

ON-BELLEVILLE-QUINTE 202 9 1 21 0 1 4 0 161 0 0 0 4 0 1

ON-E ONT. OTHER 410 7 6 1 0 0 7 0 374 1 0 0 11 0 3

ON-GREY-BRUCE 264 2 1 3 0 7 1 0 236 0 0 0 13 0 1

ON-GTA EAST 1975 64 7 36 0 15 32 1 1626 6 0 9 164 10 5

ON-HAMILTON 1968 78 8 107 0 15 12 1 1653 4 0 4 78 3 5

ON-KINGSTON 281 4 1 1 0 2 0 0 257 1 0 0 14 1 0

ON-KIT-W'LOO-CAMBR-GUELPH 1284 53 6 103 0 15 15 0 1020 5 0 2 51 8 6

ON-LONDON REGION 823 30 5 39 0 14 7 0 667 0 0 1 48 4 8

ON-MARKHAM 763 35 4 8 0 6 12 0 626 2 0 5 56 2 7

ON-NIAGARA REGION 683 23 4 26 0 4 9 0 581 3 0 1 25 3 4

ON-NORTHERN ONTARIO 607 13 1 6 0 3 2 1 560 2 0 2 14 2 1

ON-OTHER GTA NORTH 1133 35 11 34 0 17 2 0 989 4 0 0 32 2 7

ON-OTHER GTA WEST 789 45 4 50 0 10 5 0 635 1 0 7 25 4 3

ON-OTTAWA 2457 93 55 21 0 22 40 1 2095 9 0 4 91 12 14

ON-PETERBOROUGH-LINDSAY 302 10 1 13 0 0 1 0 257 1 0 0 18 0 1

ON-RICHMOND HILL 390 27 3 4 0 3 10 0 322 0 0 1 13 2 5

ON-SIMCOE MUSKOKA 935 40 4 163 0 4 7 0 686 2 0 1 24 1 3

ON-TORONTO 9757 467 110 252 1 101 188 9 7740 26 1 49 660 57 96

ON-VAUGHAN 451 14 2 9 0 3 6 0 392 2 0 0 17 5 1

ON-WINDSOR REGION 413 7 1 11 0 5 3 0 364 0 0 1 20 0 1

OTHER TERR (NT/NU/YT) 49 0 0 0 0 1 2 0 44 0 0 0 1 0 1

PE 141 11 1 3 0 1 0 0 118 3 0 0 3 0 1

QC OTHER 755 17 4 5 0 0 3 0 695 8 0 1 18 1 3

QC-EASTERN TOWNSHIP 266 10 0 0 0 1 1 0 248 1 0 0 4 0 1

QC-MONTRL CNTR/EAST 3315 170 49 97 0 14 44 2 2708 21 0 12 164 13 21

QC-MONTRL NORTH SHORE 701 24 2 8 0 6 2 1 642 0 0 1 9 1 5

QC-MONTRL SOUTH SHORE 1049 57 4 15 0 4 6 0 910 3 0 5 40 2 3

QC-MONTRL WEST ISL 1600 51 6 19 0 6 22 1 1394 7 0 8 66 1 19

QC-OUTAOUAIS REGION 298 14 2 5 0 0 2 0 256 2 0 0 8 8 1

SK-SASKWAN REGINA/SOUTH 211 2 0 1 0 0 5 0 195 2 0 1 5 0 0

SK-SASKWAN SASKAT/NORTH 246 3 0 4 0 2 6 0 215 0 0 2 12 0 2

TOTAL 74512 3092 670 1538 3 613 989 41 62125 210 6 270 3741 303 911

Table 5 Canada Arrivals by Province & Purpose of Visit - 2015


12

2014 2015

Arrivals Avg. LOS

Tourist


Tourist

Nights

AB-CALGARY/SOUTH 1586 13.5 21446 1663 12.8 21228

AB-EDMONTON/NORTH 946 15.3 14479 848 15.6 13239

BC INTERIOR 311 22.2 6894 325 21.0 6822

BC-NORTHERN BC 128 15.6 2000 157 12.1 1905

BC-SURREY/DELTA/RICHMOND 546 17.2 9405 570 15.3 8720

BC-VANCOUVER CITY 320 12.5 3990 352 11.9 4197

BC-VANCOUVER ISLAND 161 19.1 3073 152 15.3 2330

BC-VANCOUVER NORTH SHORE 235 13.0 3047 207 13.2 2731

BC-VANCOUVER SUB-EAST 138 12.2 1682 183 14.6 2676

BC-VICTORIA 264 14.5 3835 220 18.4 4040

MB 1049 18.4 19319 959 18.1 17354

NB OTHER 174 13.9 2416 234 14.0 3271

NB-MONCTON 146 13.7 1999 201 11.5 2310

NB-SAINT JOHN 213 15.8 3364 185 15.5 2874

NL 96 14.8 1423 111 18.4 2042

NL-ST.JOHN'S 139 11.5 1601 243 8.3 2023

NOT STATED 21580 10.7 229752 27989 10.6 296102

NS OTHER 462 18.6 8591 505 18.9 9531

NS-HALIFAX 731 14.5 10614 807 14.3 11498

ON BRAMPTON 1094 16.7 18249 1140 15.8 18010

ON MISSISSAUGA 2024 15.0 30436 1999 14.9 29757

ON OAKVILLE 946 13.4 12668 944 12.0 11339

ON-BELLEVILLE-QUINTE 198 17.2 3413 202 14.3 2881

ON-E ONT. OTHER 403 18.3 7372 410 17.5 7163

ON-GREY-BRUCE 267 17.4 4634 264 16.2 4283

ON-GTA EAST 1834 16.8 30893 1975 16.0 31556

ON-HAMILTON 1761 14.7 25832 1968 13.1 25767

ON-KINGSTON 300 16.9 5066 281 16.2 4540

ON-KIT-W'LOO-CAMBR-GUELPH 1038 14.6 15158 1284 12.2 15666

ON-LONDON REGION 842 15.6 13091 823 15.8 13008

ON-MARKHAM 717 17.3 12427 763 16.8 12840

ON-NIAGARA REGION 534 17.4 9283 683 15.5 10615

ON-NORTHERN ONTARIO 633 16.6 10527 607 16.3 9898

ON-OTHER GTA NORTH 1097 12.1 13291 1133 10.9 12288

ON-OTHER GTA WEST 655 12.0 7830 789 11.0 8713

ON-OTTAWA 2419 15.3 37061 2457 14.9 36622

ON-PETERBOROUGH-LINDSAY 380 22.8 8674 302 18.5 5575

ON-RICHMOND HILL 385 10.9 4197 390 11.2 4362

ON-SIMCOE MUSKOKA 872 15.8 13752 935 12.0 11242

ON-TORONTO 9419 14.4 135723 9757 13.3 129729

ON-VAUGHAN 417 12.5 5231 451 11.9 5373

ON-WINDSOR REGION 379 20.2 7641 413 18.6 7690

OTHER TERR (NT/NU/YT) 68 8.6 583 49 8.7 428

PE 117 14.8 1733 141 15.2 2146

QC OTHER 595 11.6 6893 755 12.4 9368

QC-EASTERN TOWNSHIP 249 15.0 3727 266 14.3 3809

QC-MONTRL CNTR/EAST 3269 16.0 52357 3315 14.7 48584

QC-MONTRL NORTH SHORE 567 12.5 7087 701 12.4 8680

QC-MONTRL SOUTH SHORE 982 14.4 14142 1049 12.9 13542

QC-MONTRL WEST ISL 1467 16.4 24053 1600 15.7 25037

QC-OUTAOUAIS REGION 246 14.4 3539 298 11.4 3384

SK-SASKWAN REGINA/SOUTH 255 16.6 4237 211 18.7 3952

SK-SASKWAN SASKAT/NORTH 288 14.5 4165 246 17.2 4242

TOTAL 65942 13.7 903895 74512 12.8 956982

PROVINCE

Table 6 Average Duration of Stay and Tourist Nights by Province 2014 & 2015


13

Female Male 0-12 13-17 18-25 26-35 36-45 46-55 56-65 66+

NOT

STATED

AB-CALGARY/SOUTH 1663 860 803 97 37 93 268 301 319 365 182 1

AB-EDMONTON/NORTH 848 467 381 50 13 51 133 124 186 175 116 0

BC INTERIOR 325 163 162 13 4 12 35 36 67 87 71 0

BC-NORTHERN BC 157 85 72 11 4 3 11 30 23 49 26 0

BC-SURREY/DELTA/RICHMOND 570 295 275 28 8 33 86 69 115 132 99 0

BC-VANCOUVER CITY 352 174 178 22 10 16 76 67 83 37 41 0

BC-VANCOUVER ISLAND 152 82 70 5 5 6 9 11 32 41 43 0

BC-VANCOUVER NORTH SHORE 207 108 99 19 7 17 24 26 38 44 32 0

BC-VANCOUVER SUB-EAST 183 99 84 2 3 10 19 23 36 50 40 0

BC-VICTORIA 220 111 109 9 6 9 25 23 26 73 49 0

MB 959 504 455 29 14 39 110 137 180 232 218 0

NB OTHER 234 123 111 9 2 9 14 34 53 65 48 0

NB-MONCTON 201 104 97 4 7 10 31 30 47 52 20 0

NB-SAINT JOHN 185 89 96 9 8 3 12 12 49 61 31 0

NL 111 56 55 2 4 6 13 16 20 26 24 0

NL-ST.JOHN'S 243 114 129 16 8 13 23 35 61 69 18 0

NOT STATED 27989 14676 13313 2194 1099 1775 3461 3898 5956 5593 4009 4

NS OTHER 505 240 265 5 17 28 29 64 141 129 92 0

NS-HALIFAX 807 402 405 38 12 32 79 117 209 182 138 0

ON BRAMPTON 1140 640 500 75 28 82 175 138 239 203 200 0

ON MISSISSAUGA 1999 1075 924 112 54 121 226 248 465 374 397 2

ON OAKVILLE 944 484 460 52 56 52 51 136 255 204 138 0

ON-BELLEVILLE-QUINTE 202 101 101 6 5 7 10 17 45 56 56 0

ON-E ONT. OTHER 410 240 170 9 12 21 17 26 107 112 106 0

ON-GREY-BRUCE 264 155 109 6 5 14 15 13 56 76 79 0

ON-GTA EAST 1975 1101 874 113 49 128 214 280 412 441 337 1

ON-HAMILTON 1968 1062 906 117 57 93 230 234 435 464 336 2

ON-KINGSTON 281 156 125 8 3 14 28 18 49 75 86 0

ON-KIT-W'LOO-CAMBR-GUELPH 1284 666 618 92 24 72 178 173 283 271 190 1

ON-LONDON REGION 823 438 385 25 18 64 104 65 177 198 172 0

ON-MARKHAM 763 394 369 46 25 45 96 83 131 159 177 1

ON-NIAGARA REGION 683 373 310 33 9 44 63 83 153 162 136 0

ON-NORTHERN ONTARIO 607 318 289 38 20 33 56 69 132 155 103 1

ON-OTHER GTA NORTH 1133 637 496 89 52 71 127 181 253 214 146 0

ON-OTHER GTA WEST 789 376 413 51 22 53 82 137 198 137 108 1

ON-OTTAWA 2457 1383 1074 125 69 131 278 290 491 554 518 1

ON-PETERBOROUGH-LINDSAY 302 150 152 15 9 13 22 41 32 85 85 0

ON-RICHMOND HILL 390 212 178 31 14 30 37 50 110 74 43 1

ON-SIMCOE MUSKOKA 935 425 510 41 16 51 59 147 265 212 143 1

ON-TORONTO 9757 5341 4416 735 279 626 1766 1648 1768 1437 1478 20

ON-VAUGHAN 451 255 196 31 12 29 61 87 112 68 51 0

ON-WINDSOR REGION 413 228 185 7 6 25 30 46 85 99 115 0

OTHER TERR (NT/NU/YT) 49 28 21 5 0 1 10 9 13 11 0 0

PE 141 72 69 1 1 12 9 18 47 37 16 0

QC OTHER 755 397 358 44 26 58 111 125 172 137 74 8

QC-EASTERN TOWNSHIP 266 128 138 11 7 18 22 36 76 50 46 0

QC-MONTRL CNTR/EAST 3315 1874 1441 207 74 246 603 521 605 490 563 6

QC-MONTRL NORTH SHORE 701 374 327 36 19 26 83 128 158 156 94 1

QC-MONTRL SOUTH SHORE 1049 553 496 66 43 75 104 166 256 191 147 1

QC-MONTRL WEST ISL 1600 881 719 98 60 104 132 194 362 314 335 1

QC-OUTAOUAIS REGION 298 162 136 26 12 26 36 41 82 46 29 0

SK-SASKWAN REGINA/SOUTH 211 109 102 6 2 9 15 22 51 69 37 0

SK-SASKWAN SASKAT/NORTH 246 139 107 6 7 16 24 27 61 57 48 0

TOTAL 74512 39679 34833 4925 2363 4575 9532 10550 15777 14850 11886 54

Table 7 Canada Arrivals by Province, Sex & Age Group - 2015

Provinces

Age GroupsSex

Total


14

PROVINCES TOTAL

50 - 100

RMS

ALL

INCLUSI

VE APTS CONDO CRUISE FRIENDS

GUEST

HOUSE

HOUSE/

OWNED

INTIMAT

E LUXURY

OVER 100

RMS

UNDER

50 RMS VILLAS YACHT OTHER

NOT

STATED

AB-CALGARY/SOUTH 1663 56 99 62 3 1 334 11 8 130 253 297 28 348 2 26 5

AB-EDMONTON/NORTH 848 35 58 30 8 0 215 9 9 66 118 103 18 157 0 18 4

BC INTERIOR 325 8 18 29 2 0 54 1 3 23 21 50 10 99 0 6 1

BC-NORTHERN BC 157 0 14 5 0 0 31 4 2 21 12 29 4 30 0 5 0

BC-SURREY/DELTA/RICHMOND 570 7 42 27 13 0 129 2 0 49 80 73 19 111 0 9 9

BC-VANCOUVER CITY 352 13 29 3 0 0 54 9 1 22 78 55 15 62 0 8 3

BC-VANCOUVER ISLAND 152 6 5 13 0 1 23 1 0 19 16 30 6 28 0 4 0

BC-VANCOUVER NORTH SHORE 207 6 2 4 8 0 51 2 2 7 44 31 4 44 0 2 0

BC-VANCOUVER SUB-EAST 183 1 2 13 0 0 30 4 0 17 36 34 8 38 0 0 0

BC-VICTORIA 220 3 3 23 1 0 37 7 0 19 42 20 6 56 0 3 0

MB 959 45 69 74 16 0 227 13 12 118 49 84 26 212 0 12 2

NB OTHER 234 9 19 17 0 0 19 1 1 34 20 49 7 53 0 1 4

NB-MONCTON 201 3 19 29 0 0 15 1 0 29 31 28 6 40 0 0 0

NB-SAINT JOHN 185 3 10 12 1 0 50 0 1 9 22 28 0 46 0 3 0

NL 111 7 11 6 0 0 8 0 0 9 5 11 8 36 0 6 4

NL-ST.JOHN'S 243 11 51 5 5 0 9 4 0 34 23 56 8 34 0 2 1

NOT STATED 27989 619 2759 1284 319 5 6024 251 170 1766 3796 3219 587 5425 1 305 1459

NS OTHER 505 20 21 18 2 0 39 3 0 37 25 43 8 91 0 2 196

NS-HALIFAX 807 32 36 44 10 0 139 3 6 54 92 154 22 199 0 13 3

ON BRAMPTON 1140 31 95 41 15 0 510 10 20 96 82 91 10 128 0 8 3

ON MISSISSAUGA 1999 74 170 64 12 0 683 12 37 149 217 202 43 303 0 12 21

ON OAKVILLE 944 68 111 37 16 0 133 5 12 36 202 97 38 174 0 13 2

ON-BELLEVILLE-QUINTE 202 16 23 16 0 0 28 3 0 21 20 28 7 36 0 1 3

ON-E ONT. OTHER 410 8 27 16 22 0 52 9 7 51 30 57 11 107 0 7 6

ON-GREY-BRUCE 264 3 26 15 16 0 42 5 0 40 28 26 1 57 0 4 1

ON-GTA EAST 1975 44 136 67 24 0 708 13 14 125 209 201 47 357 0 23 7

ON-HAMILTON 1968 114 182 96 27 0 430 20 17 106 253 298 23 374 0 14 14

ON-KINGSTON 281 7 20 28 2 2 52 2 0 23 26 48 12 59 0 0 0

ON-KIT-W'LOO-CAMBR-GUELPH 1284 118 150 74 5 0 237 16 11 84 131 154 39 234 0 22 9

ON-LONDON REGION 823 39 71 24 8 0 158 9 4 76 115 83 31 195 0 8 2

ON-MARKHAM 763 21 68 32 7 1 221 3 14 46 95 92 8 141 0 6 8

ON-NIAGARA REGION 683 31 51 41 3 0 160 2 3 57 65 86 13 156 0 15 0

ON-NORTHERN ONTARIO 607 15 61 43 17 0 74 4 2 61 29 58 19 209 0 7 8

ON-OTHER GTA NORTH 1133 52 136 48 16 0 185 2 5 72 183 156 16 248 0 10 4

ON-OTHER GTA WEST 789 50 104 42 2 0 162 10 2 33 79 110 17 168 0 9 1

ON-OTTAWA 2457 69 139 152 50 1 446 47 10 243 211 419 83 526 0 37 24

ON-PETERBOROUGH-LINDSAY 302 22 12 29 1 0 88 4 3 20 11 28 4 75 0 4 1

ON-RICHMOND HILL 390 6 55 10 7 1 77 4 0 21 75 57 15 58 0 1 3

ON-SIMCOE MUSKOKA 935 132 63 61 10 0 109 8 3 55 93 179 26 183 0 9 4

ON-TORONTO 9757 260 633 294 120 5 2890 113 98 482 1676 1151 165 1712 2 93 63

ON-VAUGHAN 451 16 55 21 1 0 85 1 4 29 101 66 11 55 0 2 4

ON-WINDSOR REGION 413 8 48 17 10 0 90 2 2 49 27 47 14 93 0 5 1

OTHER TERR (NT/NU/YT) 49 0 1 2 2 0 6 0 0 14 1 3 2 16 0 2 0

PE 141 3 9 9 2 0 27 1 0 13 10 40 3 23 0 1 0

QC OTHER 755 17 109 29 17 0 102 19 0 55 85 73 26 209 0 13 1

QC-EASTERN TOWNSHIP 266 4 37 7 8 0 35 6 0 24 44 26 4 69 0 0 2

QC-MONTRL CNTR/EAST 3315 56 279 181 24 0 790 132 24 233 422 370 68 689 1 35 11

QC-MONTRL NORTH SHORE 701 31 89 48 12 0 83 8 1 70 95 92 12 152 0 4 4

QC-MONTRL SOUTH SHORE 1049 7 105 51 6 0 178 15 10 71 184 106 22 270 0 20 4

QC-MONTRL WEST ISL 1600 28 116 99 26 0 335 30 8 158 161 162 43 398 0 30 6

QC-OUTAOUAIS REGION 298 14 16 10 0 0 68 1 1 23 26 45 8 78 0 8 0

SK-SASKWAN REGINA/SOUTH 211 5 6 22 0 1 45 2 1 33 6 32 1 56 0 1 0

SK-SASKWAN SASKAT/NORTH 246 4 12 14 0 0 38 3 0 19 26 30 4 95 0 1 0

TOTAL 74512 2257 6482 3438 876 18 16815 847 528 5151 9781 9107 1636 14812 6 850 1908

Table 8 Canada Arrivals by Type of Accommodation - 2015


1


2

TABLE OF CONTENTS



PURPOSE OF VISIT ................................................................................ 4




APPENDIX ............................................................................................. 5


3


EUROPE

The European market recorded successes in 2014 (11.3%) and 2014 (8.8%) but experienced a falloff in

business to the destination in 2015 (9.2%). For the year in review Europe contributed 6.3% of business to the

overall tourist count. This performance is noteworthy since there is only one schedule direct flight from this

region and no physical National Tourist Office. This is an indication of the demand that exists for Barbados as a

tourist destination from this region (See Table 1).

Germany continues to be the top producer of business for Barbados contributing 33.3% of the overall traffic from

that market. This represented a 3.2% increase when compared with 2014. France (11.7%) was the second

highest producer recording an increase of 1.6% followed by Italy (9.6%), and the Netherlands (5.7%) registering

decreases of 8% and 6.7% respectively (See Table 2).


This market’s performance was lackluster for 2015 with a few months showing peaks and falling off in some

months. The best performing month for this market was December. A total of 5,641 tourists were recorded

representing a decrease of 6.2% when compared to the following year. January had the second highest count

of 5,239, a decrease of 13.9%. September recorded the lowest arrivals with 1,382 tourists, a decline when

Countries 2012 2013 2014 2015

13/12 14/13 15/14

GERMANY 8476 10417 12026 12406 22.9 15.4 3.2

FRANCE 3163 3953 4273 4342 25.0 8.1 1.6

SWEDEN 2299 3889 4093 2090 69.2 5.2 -48.9

ITALY 4425 3417 3891 3579 -22.8 13.9 -8.0

NETHERLAND 1926 1941 2283 2130 0.8 17.6 -6.7

SWITZ 1993 1890 2124 2127 -5.2 12.4 0.1

FINLAND 612 2647 1684 654 332.5 -36.4 -61.2

RUSSIA 1718 1884 1581 1102 9.7 -16.1 -30.3

DENMARK 938 692 1226 904 -26.2 77.2 -26.3

AUSTRIA 916 961 1081 967 4.9 12.5 -10.5

NORWAY 1056 1175 1049 1112 11.3 -10.7 6.0

SPAIN 924 909 1015 1121 -1.6 11.7 10.4

OTHER COUNTRIES 3921 3935 4702 4707 0.4 19.5 0.1

TOTAL EUROPEAN VISITORS 32367 37710 41028 37241 16.5 8.8 -9.2


% Change

Table 1 Tourism Arrivals by the Top Producing Countries

(2012, 2013, 2014 & 2015)

2014 2015

Countries

Total

Arrivals

Percentage

Share Countries

Total

Arrivals

Percentage

Share

GERMANY 12026 29.3 GERMANY 12406 33.3

FRANCE 4273 10.4 FRANCE 4342 11.7

SWEDEN 4093 10.0 SWEDEN 2090 5.6

ITALY 3891 9.5 ITALY 3579 9.6

NETHERLAND 2283 5.6 NETHERLAND 2130 5.7

SWITZ 2124 5.2 SWITZ 2127 5.7

FINLAND 1684 4.1 FINLAND 654 1.8

RUSSIA 1581 3.9 RUSSIA 1102 3.0

DENMARK 1226 3.0 DENMARK 904 2.4

AUSTRIA 1081 2.6 AUSTRIA 967 2.6

TOTAL 34262 83.5 TOTAL 30301 81.4


Table 2 Top Ten Source Countries

(2014 & 2015)


4

compared to 2014 of 4.7%. The months of June, August and October registered growth during this calendar

year of 4.9%, 15% and 2% respectively (See Chart 1).

PURPOSE OF VISIT

The pattern of purpose of travel to Barbados from this market has not changed. Pleasure continues to be the

main purpose of travel accounting for 78% of business, a 15.1% decrease over the previous year. The business

traffic contributed 6.3% of the overall Europe count, a retrogression of 14.5% compared with 2014. Of note is

that most business travellers (33.4%) originated from Germany; whilst those travelling as students (57%) and

for sports (37.4%) came from France.


The distribution pattern of European stays for the year in review was similar to that of 2014. Approximately

26.2% of tourists stayed 7 – 10 days, a decrease of 8.9% when compared to 2014; 15.3% opted to stay between

11 – 14 days and 14.1% for 4 – 6 days representing losses of 34.4% and 11.6% respectively.

The total number of nights spent by the 37,241 tourists who visited Barbados in 2015 amounted to 385,365.

This was a decrease of 14.2% when compared with the figure of 449,358 nights recorded for the previous year

(See Table 6).


For the year in review Luxury accommodation was the preference for European travellers accounting for 22.6%

of overall business from this market. This represented an increase of 5.9%. Villas picked up 16.7% of business

experiencing a loss of 6.1% when compared with 2014. Hotels with over 100 rooms (15.5%) were also popular

among Europeans but saw a drop off of 28.7% of business. Visitors staying at Intimate properties (11.9%)

showed slight growth of 1.1% (See Chart 7).

On examination a high percentage of visitors who chose the above mentioned types of accommodation

originated from Germany (See Table 8).


2015 saw gender distributed quite equally between the males (50%) and females (50%) travelling from Europe

(See Chart 6).

Approximately 21.6% of European tourists were between the ages of 46– 55 years. This was a 5.9% decrease

for this grouping over the previous year. Tourist in the age grouping 26 – 35 years (21.5%) and the 36 – 45

years (19.5%) saw declines of 10.2% and 9.3% respectively (See Chart 5).


5

APPENDIX


6


7


8


9


10

Residence Total Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

ALBANIA 10 0 0 2 1 0 2 2 1 1 0 0 1

ANDORRA 11 2 0 0 0 0 1 0 0 0 6 0 2

AUSTRIA 967 182 162 121 52 35 22 19 21 26 47 100 180

BELARUS 46 12 8 1 3 1 1 1 4 2 3 4 6

BELGIUM 584 88 89 41 44 36 31 35 23 30 39 56 72

BOSNIA 4 1 0 1 0 0 1 0 0 0 0 0 1

BULGARIA 173 16 16 29 13 14 6 8 0 4 15 29 23

CROATIA 120 25 23 14 6 5 6 3 1 0 6 10 21

CZECH 341 65 50 34 25 16 14 31 14 8 35 20 29

DENMARK 904 141 153 72 52 29 40 77 32 26 78 95 109

ESTONIA 95 17 20 11 8 5 2 0 2 3 1 9 17

FINLAND 654 134 143 29 22 31 29 21 24 28 33 60 100

FRANCE 4342 289 429 323 335 303 239 488 518 196 330 329 563

GERMANY 12406 1737 1628 1870 718 547 509 428 587 444 541 1635 1762

GIBRALTAR 27 2 10 3 3 0 0 0 0 1 1 3 4

GREECE 172 22 8 13 16 13 6 4 13 3 6 25 43

HUNGARY 302 42 37 32 13 14 20 14 14 20 19 36 41

ICELAND 49 14 6 7 0 2 1 6 4 0 4 3 2

ITALY 3579 565 398 309 154 148 153 156 440 118 148 272 718

LATVIA 114 26 11 26 4 1 7 0 5 2 5 11 16

LIECHTEN 21 2 0 2 4 4 3 0 0 1 1 3 1

LITHUANIA 134 30 10 13 20 6 4 0 3 2 12 23 11

LUXEMBOURG 106 5 19 7 7 5 6 6 8 5 5 16 17

MACEDONIA 9 0 1 2 0 1 0 0 0 5 0 0 0

MARSHALL 3 0 0 0 0 1 0 0 0 0 2 0 0

MOLDOVA 16 5 0 1 0 1 0 0 1 0 2 6 0

MONACO 138 13 25 20 9 6 12 0 1 0 9 9 34

NETHERLAND 2130 274 238 183 149 122 154 168 115 106 154 194 273

NORWAY 1112 164 154 109 40 21 69 152 13 34 31 123 202

POLAND 962 121 104 81 56 59 59 43 50 73 43 171 102

PORTUGAL 295 28 38 12 20 22 9 22 16 15 21 41 51

ROMANIA 228 34 28 17 10 16 11 7 10 9 17 25 44

RUSSIA 1102 239 82 68 115 85 62 61 59 29 81 72 149

SAN MARINO 13 8 0 0 0 0 1 0 0 0 2 0 2

SLOVAKIA 206 17 34 58 7 7 9 9 5 9 12 19 20

SLOVENIA 148 30 34 12 3 12 9 10 2 5 4 9 18

SPAIN 1121 119 113 124 74 72 80 60 86 57 87 122 127

SWEDEN 2090 360 284 176 117 59 102 81 30 49 117 237 478

SWITZ 2127 327 253 265 179 89 62 139 72 55 122 220 344

TURKEY 83 17 8 7 9 2 5 0 7 8 7 5 8

UKRAINE 297 66 17 20 19 19 23 13 17 8 16 29 50

TOTAL 37241 5239 4633 4115 2307 1809 1770 2064 2198 1382 2062 4021 5641

Table 4 Europe Arrivals by Country and Month - 2015


11

RESIDENCE TOTAL

BUSINES

S

CONF/C

ONV/ME

ET CREW H.MOON

INTRANS

IT

MEDICAL

ATTENTI

ON OTHER

PLEASUR

E

STUDEN

T SPORTS VFR

ATTEND.

A

WEDDIN

G

ALBANIA 10 2 0 0 0 1 0 0 7 0 0 0 0

ANDORRA 11 0 3 0 0 0 0 0 8 0 0 0 0

AUSTRIA 967 31 6 31 9 27 0 5 831 0 10 14 3

BELARUS 46 1 1 1 0 2 0 0 39 2 0 0 0

BELGIUM 584 60 16 17 3 27 0 7 433 4 7 8 2

BOSNIA 4 2 0 0 0 0 0 0 2 0 0 0 0

BULGARIA 173 24 1 1 1 9 0 5 131 0 0 0 1

CROATIA 120 17 1 2 0 4 1 0 93 0 0 2 0

CZECH 341 18 1 4 0 2 0 12 297 2 1 4 0

DENMARK 904 45 13 15 5 26 0 13 743 6 3 30 5

ESTONIA 95 7 1 0 1 1 0 2 82 0 1 0 0

FINLAND 654 24 7 7 19 14 1 3 551 12 4 7 5

FRANCE 4342 303 142 84 19 86 1 98 3191 127 149 129 13

GERMANY 12406 790 61 1399 136 227 5 175 9317 20 24 215 37

GIBRALTAR 27 1 0 0 0 1 0 0 25 0 0 0 0

GREECE 172 18 1 13 6 5 0 4 119 0 0 6 0

HUNGARY 302 23 6 1 4 15 0 1 239 0 4 6 3

ICELAND 49 4 4 0 1 2 0 1 37 0 0 0 0

ITALY 3579 150 56 35 113 55 1 37 3019 7 27 51 28

LATVIA 114 7 1 0 0 3 0 1 99 1 2 0 0

LIECHTEN 21 2 1 0 0 1 0 0 15 0 1 1 0

LITHUANIA 134 2 0 0 3 4 0 0 120 0 2 1 2

LUXEMBOURG 106 10 1 1 0 1 0 7 83 0 1 2 0

MACEDONIA 9 1 0 0 0 2 0 0 4 0 0 2 0

MARSHALL 3 1 2 0 0 0 0 0 0 0 0 0 0

MOLDOVA 16 1 3 0 0 0 0 0 11 0 1 0 0

MONACO 138 2 3 0 0 1 0 1 130 0 0 1 0

NETHERLAND 2130 267 106 37 14 27 3 22 1469 27 103 53 2

NORWAY 1112 31 11 7 11 24 0 16 994 1 6 10 1

POLAND 962 32 7 9 18 22 0 9 833 0 8 13 11

PORTUGAL 295 37 11 53 9 5 1 1 169 0 2 5 2

ROMANIA 228 43 4 2 2 6 0 1 161 1 0 6 2

RUSSIA 1102 75 8 97 14 28 0 17 843 1 4 9 6

SAN MARINO 13 2 1 0 1 0 0 0 7 0 2 0 0

SLOVAKIA 206 6 2 4 6 4 0 3 167 1 8 4 1

SLOVENIA 148 5 2 1 2 3 0 0 133 0 1 0 1

SPAIN 1121 118 73 85 10 16 0 16 754 6 10 25 8

SWEDEN 2090 101 17 32 12 61 0 15 1760 1 3 78 10

SWITZ 2127 72 44 27 13 63 0 15 1839 4 13 35 2

TURKEY 83 8 4 1 1 0 0 1 66 0 1 1 0

UKRAINE 297 21 1 2 2 21 1 5 238 0 0 6 0

TOTAL 37241 2364 622 1968 435 796 14 493 29059 223 398 724 145

Table 5 Europe Arrivals by Country & Purpose of Visit - 2015


12

2014 2015

Arrivals Avg. LOS

Tourist


Tourist

Nights

ALBANIA 10 11.7 117 10 6.7 67

ANDORRA 0 0.0 0 11 9.5 104

AUSTRIA 1081 9.6 10326 967 8.4 8129

BELARUS 69 18.7 1292 46 9.5 438

BELGIUM 592 9.4 5549 584 9.1 5331

BOSNIA 3 4.7 14 4 6.5 26

BULGARIA 150 7.5 1119 173 6.7 1152

CROATIA 112 6.0 676 120 10.1 1211

CZECH 451 11.2 5050 341 10.6 3622

DENMARK 1226 11.9 14630 904 12.3 11074

ESTONIA 157 10.2 1608 95 9.9 937

FINLAND 1684 13.4 22582 654 13.0 8499

FRANCE 4273 10.0 42535 4342 10.2 44205

GERMANY 12026 10.3 123692 12406 9.2 113870

GIBRALTAR 25 14.0 351 27 6.0 162

GREECE 162 9.3 1499 172 9.9 1700

HUNGARY 289 10.0 2903 302 10.2 3064

ICELAND 37 9.9 365 49 11.6 567

ITALY 3891 12.0 46818 3579 12.3 44175

LATVIA 59 12.0 705 114 10.4 1181

LIECHTEN 19 12.4 236 21 13.4 281

LITHUANIA 131 9.5 1241 134 8.9 1193

LUXEMBOURG 140 15.0 2093 106 13.0 1376

MACEDONIA 7 15.9 111 9 9.1 82

MARSHALL 0 0.0 0 3 12.3 37

MOLDOVA 5 10.0 50 16 7.6 122

MONACO 82 27.2 2230 138 24.8 3426

NETHERLAND 2283 10.5 23592 2130 10.3 21873

NORWAY 1049 11.4 11998 1112 10.2 11299

POLAND 882 10.1 8892 962 9.7 9347

PORTUGAL 226 9.8 2211 295 7.2 2122

ROMANIA 232 8.5 1981 228 11.1 2539

RUSSIA 1581 10.7 16847 1102 9.6 10595

SAN MARINO 10 15.0 150 13 16.3 212

SLOVAKIA 260 9.4 2436 206 10.8 2214

SLOVENIA 183 10.5 1918 148 10.7 1590

SPAIN 1015 11.1 11223 1121 11.3 12626

SWEDEN 4093 13.0 53322 2090 13.3 27709

SWITZ 2124 11.1 23519 2127 11.0 23377

TURKEY 62 6.3 392 83 7.6 627

UKRAINE 347 8.9 3085 297 10.8 3204

TOTAL 41028 11.0 449358 37241 10.4 385365

PROVINCE

Table 6 Average Duration of Stay and Tourist Nights by Country 2014 & 2015


13

Countries

RESIDENCE Female Male 0-12 13-17 18-25 26-35 36-45 46-55 56-65 66+

NOT

STATED

ALBANIA 10 5 5 0 0 1 5 2 0 1 1 0

ANDORRA 11 6 5 0 0 0 2 5 1 1 2 0

AUSTRIA 967 479 488 31 23 50 176 173 250 134 130 0

BELARUS 46 28 18 5 1 4 18 11 3 2 2 0

BELGIUM 584 284 300 25 27 29 85 96 142 105 75 0

BOSNIA 4 1 3 1 0 0 3 0 0 0 0 0

BULGARIA 173 84 89 5 1 14 68 50 30 4 1 0

CROATIA 120 51 69 5 3 4 35 37 22 6 7 1

CZECH 341 183 158 19 7 30 91 93 62 25 14 0

DENMARK 904 457 447 76 41 65 138 162 142 174 104 2

ESTONIA 95 57 38 7 0 12 33 21 16 6 0 0

FINLAND 654 353 301 33 26 76 181 107 122 71 38 0

FRANCE 4342 2083 2259 398 361 362 853 854 730 483 296 5

GERMANY 12406 6411 5995 383 223 708 2546 2015 3326 1928 1273 4

GIBRALTAR 27 15 12 1 2 0 3 2 6 6 7 0

GREECE 172 76 96 7 2 11 57 42 35 14 4 0

HUNGARY 302 158 144 12 3 21 107 86 38 27 8 0

ICELAND 49 21 28 2 2 7 12 8 8 7 3 0

ITALY 3579 1694 1885 312 92 116 769 949 747 347 230 17

LATVIA 114 74 40 4 3 11 32 25 20 12 7 0

LIECHTEN 21 11 10 0 0 2 5 3 4 4 3 0

LITHUANIA 134 73 61 6 0 13 58 28 18 8 3 0

LUXEMBOURG 106 54 52 0 2 4 26 25 29 18 2 0

MACEDONIA 9 1 8 0 0 0 6 2 1 0 0 0

MARSHALL 3 1 2 0 0 1 0 1 1 0 0 0

MOLDOVA 16 6 10 0 0 1 10 5 0 0 0 0

MONACO 138 70 68 13 11 3 7 21 32 21 30 0

NETHERLAND 2130 902 1228 118 94 153 433 444 419 284 185 0

NORWAY 1112 568 544 101 67 81 166 177 216 155 147 2

POLAND 962 516 446 38 18 63 413 226 127 64 13 0

PORTUGAL 295 128 167 7 1 35 87 81 40 20 24 0

ROMANIA 228 122 106 9 0 14 89 62 37 13 4 0

RUSSIA 1102 520 582 89 29 54 335 250 233 79 27 6

SAN MARINO 13 7 6 1 1 0 0 6 3 2 0 0

SLOVAKIA 206 125 81 8 4 9 72 46 34 26 7 0

SLOVENIA 148 66 82 16 2 10 42 35 24 10 8 1

SPAIN 1121 521 600 60 15 49 225 335 216 118 101 2

SWEDEN 2090 1034 1056 187 89 196 347 366 342 312 246 5

SWITZ 2127 1040 1087 109 55 115 348 335 494 391 276 4

TURKEY 83 30 53 1 1 7 18 22 20 6 8 0

UKRAINE 297 166 131 21 2 24 117 71 38 18 3 3

TOTAL 37241 18481 18760 2110 1208 2355 8018 7279 8028 4902 3289 52

Table 7 Europe Arrivals by Country, Sex & Age Group - 2015

Total

Sex Age Groups


14

RESIDENCE TOTAL

50 - 100

RMS

ALL

INCLUSI

VE APTS CONDO CRUISE FRIENDS

GUEST

HOUSE

HOUSE/

OWNED

INTIMAT

E LUXURY

OVER 100

RMS

UNDER

50 RMS VILLAS YACHT OTHER

NOT

STATED

ALBANIA 10 0 2 0 0 0 1 0 0 0 3 2 1 1 0 0 0

ANDORRA 11 2 2 1 0 0 0 0 0 0 4 1 0 1 0 0 0

AUSTRIA 967 44 100 20 1 9 59 16 4 93 253 165 52 117 0 23 11

BELARUS 46 0 6 0 0 1 2 0 0 3 12 9 0 9 0 2 2

BELGIUM 584 14 20 11 0 3 74 18 7 43 146 100 27 80 1 17 23

BOSNIA 4 0 0 0 0 1 0 0 0 0 0 1 0 2 0 0 0

BULGARIA 173 6 23 9 3 3 7 1 0 24 29 31 5 29 0 2 1

CROATIA 120 1 9 1 1 4 13 2 0 16 16 23 1 32 0 1 0

CZECH 341 6 28 11 0 0 44 8 1 32 52 32 7 117 0 2 1

DENMARK 904 36 54 30 0 2 164 29 1 77 151 131 25 159 0 23 22

ESTONIA 95 6 15 5 0 2 7 2 0 9 4 13 3 28 0 1 0

FINLAND 654 33 37 9 0 0 32 19 3 117 94 154 30 94 4 16 12

FRANCE 4342 168 244 87 2 9 632 119 16 460 563 876 95 759 0 191 121

GERMANY 12406 456 797 276 11 50 967 248 33 1414 4009 1485 492 1754 0 257 157

GIBRALTAR 27 0 1 0 0 0 0 0 1 0 22 3 0 0 0 0 0

GREECE 172 3 14 3 0 5 16 6 0 14 51 14 9 26 0 3 8

HUNGARY 302 27 39 2 0 3 32 4 0 45 46 51 4 43 0 4 2

ICELAND 49 2 1 0 0 0 1 2 0 4 12 15 2 9 0 0 1

ITALY 3579 89 395 107 7 17 392 62 12 511 474 430 163 806 0 51 63

LATVIA 114 6 17 2 0 0 8 1 0 18 12 23 8 17 0 2 0

LIECHTEN 21 0 0 1 0 0 2 1 2 2 6 2 0 5 0 0 0

LITHUANIA 134 5 26 2 0 0 4 1 0 17 15 14 6 38 1 4 1

LUXEMBOURG 106 7 2 0 0 0 9 0 0 7 38 11 6 14 0 5 7

MACEDONIA 9 0 1 0 0 0 4 0 0 0 2 1 0 1 0 0 0

MARSHALL 3 0 0 0 0 0 1 0 0 0 2 0 0 0 0 0 0

MOLDOVA 16 0 0 0 0 0 0 0 0 4 3 5 0 4 0 0 0

MONACO 138 0 5 0 0 0 27 0 8 5 51 3 0 37 0 1 1

NETHERLAND 2130 69 110 32 0 4 269 69 4 236 351 498 96 307 0 46 39

NORWAY 1112 47 62 37 6 3 76 10 2 188 222 167 51 200 2 24 15

POLAND 962 42 80 38 5 5 97 14 0 176 124 106 23 218 0 27 7

PORTUGAL 295 3 40 5 1 0 16 8 0 30 55 101 7 26 0 0 3

ROMANIA 228 19 21 16 0 3 13 3 0 32 44 40 5 30 0 1 1

RUSSIA 1102 39 60 41 0 11 53 11 0 117 306 195 50 194 0 17 8

SAN MARINO 13 0 0 1 0 0 0 0 0 6 1 3 0 2 0 0 0

SLOVAKIA 206 5 27 0 0 0 14 3 0 26 15 59 6 47 0 2 2

SLOVENIA 148 0 5 3 0 2 6 11 1 22 11 33 3 50 0 1 0

SPAIN 1121 32 81 29 0 2 129 14 2 79 244 236 20 188 0 29 36

SWEDEN 2090 50 61 46 16 1 306 41 15 349 302 369 77 390 0 23 44

SWITZ 2127 57 133 54 10 5 210 50 16 199 573 313 138 315 1 39 14

TURKEY 83 3 5 2 1 0 8 3 0 10 17 16 1 16 0 1 0

UKRAINE 297 27 17 8 0 10 24 4 0 29 67 36 5 54 2 9 5

TOTAL 37241 1304 2540 889 64 155 3719 780 128 4414 8402 5767 1418 6219 11 824 607

Table 8 Europe Arrivals by Type of Accommodation - 2015


1


2

TABLE OF CONTENTS



PURPOSE OF VISIT ................................................................................ 4




APPENDIX ............................................................................................. 6


3


CENTRAL & SOUTH AMERICA

Cumulatively this market generated 1.8% of overall business for 2015, which accounted for a 3.8% decrease

over 2015. Brazil accounted for 0.7% and 37.8% of the total market share as well as this segment respectively.

Of note Brazil registered a 26.8% decrease over the previous year, while other territories in this segment

registered an increase of 19% (see Table 1).

Table 1 shows the distribution of Central & South America arrivals by residence for the last four consecutive

years. Of note out of the twenty-one counties in this market, nine of them showed increases. Of these territories

Uruguay, Colombia and Venezuela showed the most improvement when compared to 2014, with increases of

78%, 68% and 59.8% respectively. Other noteworthy territories were Ecuador, Costa Rica and Guatemala each

of which had 20+% increases over 2014.

Table 2 below shows the top ten source residence from the Central & South America for the years 2014 and

2015.

12/13 13/14 14/15

ARGENTINA 520 409 520 442 -21.3 27.1 -15.0

BELIZE 540 514 470 546 -4.8 -8.6 16.2

BOLIVIA 85 25 39 28 -70.6 56.0 -28.2

BRAZIL 4633 4699 5573 4080 1.4 18.6 -26.8

CHILE 116 171 201 171 47.4 17.5 -14.9

COLOMBIA 509 474 462 776 -6.9 -2.5 68.0

COSTA RICA 272 175 182 241 -35.7 4.0 32.4

ECUADOR 65 41 55 73 -36.9 34.1 32.7

FALKLANDS 5 1 0 0 -80.0 -100.0 -

FR GUIANA 126 50 112 75 -60.3 124.0 -33.0

GUATEMALA 141 100 109 131 -29.1 9.0 20.2

HONDURAS 68 56 87 89 -17.6 55.4 2.3

MEXICO 658 607 669 457 -7.8 10.2 -31.7

NICARAGUA 48 29 46 36 -39.6 58.6 -21.7

PANAMA 431 347 417 515 -19.5 20.2 23.5

PARAGUAY 41 10 21 16 -75.6 110.0 -23.8

PERU 261 140 178 128 -46.4 27.1 -28.1

SALVADOR 62 48 84 33 -22.6 75.0 -60.7

SURINAME 556 543 475 529 -2.3 -12.5 11.4

URUGUAY 47 39 41 73 -17.0 5.1 78.0

VENEZUELA 1682 1647 1469 2347 -2.1 -10.8 59.8

TOTAL 10866 10125 11210 10786 -6.8 10.7 -3.8


% CHANGE

TABLE 1 CENTRAL & SOUTH AMERICA ARRIVALS BY RESIDENCE

(2012, 2013, 2014,2015)

RESIDENCE 2012 2013 2014 2015

RESIDENCETOTAL

ARRIVALS

PERCENTAGE

SHARERESIDENCE

TOTAL

ARRIVALS

PERCENTAGE

SHARE

BRAZIL 5573 49.7 BRAZIL 4080 37.8

VENEZUELA 1469 13.1 VENEZUELA 2347 21.8

MEXICO 669 6.0 COLOMBIA 776 7.2

ARGENTINA 520 4.6 BELIZE 546 5.1

SURINAME 475 4.2 SURINAME 529 4.9

BELIZE 470 4.2 PANAMA 515 4.8

COLOMBIA 462 4.1 MEXICO 457 4.2

PANAMA 417 3.7 ARGENTINA 442 4.1

CHILE 201 1.8 COSTA RICA 241 2.2

COSTA RICA 182 1.6 CHILE 171 1.6

TOTAL 10438 93.1 TOTAL 10104 93.7


20152014

TABLE 2 TOP 10 CENTRAL & SOUTH AMERICA RESIDENCES

2014 & 2015


4

The top ten source residences accounted for 93.7% of the total Central & South America traffic to Barbados in

2015.

Brazil accounted for 37.8% of business from this market, recording a 26.8% decrease. Venezuela followed with

21.8% of business, however the number of Venezuelan visitors increased by 59.8% when compared with 2014.

Collectively Brazil and Venezuela captured 59.6% of the total Central & South America traffic to Barbados. There

were some major changes in 2015’s top ten line up; Suriname was the only country other than the top two to

retain its position from 2014. It regained its title as the 5th major source country, capturing 4.9% of the arrivals.

Colombia, Belize and Panama advanced to the 3rd, 4th and 6th positions, which accounted for 7.2%, 5.1%, and

4.8% respectively. Mexico and Argentina dropped to 7th and 8th positions with 4.2% and 4.1% of the Central &

South American arrivals. Chile fell to number 10 while Costa Rica advanced to the number 9 spot in its place.


The month of November had the least number of visitor arrivals for this market. November also had the largest

decrease in Central & South America arrivals for the year 2015, with a 50.3% decrease. September to November

had the biggest decreases for 2015 from this market. This decrease can be attributed to the spike in Brazilian

arrivals in 2014, which was a result of the GOL Special Rate Promotion as well as the Barbados Island Inclusive

(BII). The GOL promotion provided low airfare rates from all territories in Brazil and occurred during the same

period (August 27th, 2014 - December 12th, 2014) as the latter half of the BII programme. The highest number of

arrivals was recorded in January and July with 1,116 and 1,226 visitors respectively, which accounted for 21.7%

of this market’s share (see Chart 1). These months both had increases; however the month of July had the largest

increase for this market with a 60.9% increase while January had an increase of 15.1%. Of the July arrivals,

53.3% were from Brazil, 21.4% were from Venezuela and 4.6% originated from Panama (see Table 4).

PURPOSE OF VIST

The primary motivation for travel among Central & South America travellers continued to be pleasure, 60.3%

visited for this purpose (see Chart 3). This represented a decrease of 12.9% of business when compared with

2014. Of the total pleasure travellers 54.4% were from Brazil, 16.6% from Venezuela and 7.3% were from

Colombia (see Table 5). Business accounted for 14.1% of traffic, a decrease of 8% when compared with 2014.

The Conference segment (6.7%) was on the decline recording a 4.2% decrease. Of note although sports

accounted for only % of the share it recorded a % increase over 2014.

AVERAGE LENGTH OF STAY AND TOURIST NIGHTS

Most Central & South American travellers stayed 7-10 days (37.1%), a decrease of 20% while 17.7% stayed 4-

6 days (see Chart 4). This segment of visitors recorded a decrease of 2.2% when compared with 2014. For

2015, Central & South America visitors spent a total of 98, 464 nights with an average length of stay of 9.1


5

days. Those from Belize and Ecuador had the highest average stay with approximately 26 days each (see Table

6).


Hotels with over 100 rooms (33%) were the accommodation type most preferred by Central & South America

travellers (see Chart 7); this represented an increase of 25.2%. Of those who chose to stay in this type of

accommodation, 30.6% originated from Brazil, 29.7% from Venezuela and 7.4% from Panama (see Table 8).

Luxury stays accounted for 20.6%, an 18.5% decrease. Villas accounted for 10.6% of the share and increased

by 14.3%. The intimate properties weakened, accounting for 10.2% of business with decrease of 15.3%.


Of the total Central & South America travellers in 2015, 60% were male and the remaining 40% were females

(see Chart 6).

In the age category the 36-45 age grouping dominated traffic with 26.1%, a 1.4% increase from 2014; while the

26-35 age grouping accounted for 21.6%, a decrease of 15%. Approximately % of the 36-45 age grouping

originated from Brazil (see Table 7). The 46-55 (19.4%) and 56-65 (11.7%) categories registered an increase of

5.6% and a decrease of 4.1% respectively. The 13-17 age grouping registered a 36.4% increase in business

when compared with the previous year (see Chart 5). An indication more families travelled in 2015 from this

market.


6

APPENDIX


7


8


9


10


11

RESIDENCE 2011 2012 2013 2014 2015

ARGENTINA 656 520 409 520 442

BELIZE 573 540 514 470 546

BOLIVIA 30 85 25 39 28

BRAZIL 4842 4633 4699 5573 4080

CHILE 131 116 171 201 171

COLOMBIA 399 509 474 462 776

COSTA RICA 259 272 175 182 241

ECUADOR 39 65 41 55 73

FALKLANDS 2 5 1 0 0

FR GUIANA 97 126 50 112 75

GUATEMALA 131 141 100 109 131

HONDURAS 46 68 56 87 89

MEXICO 604 658 607 669 457

NICARAGUA 32 48 29 46 36

PANAMA 449 431 347 417 515

PARAGUAY 15 41 10 21 16

PERU 92 261 140 178 128

SALVADOR 44 62 48 84 33

SURINAME 680 556 543 475 529

URUGUAY 49 47 39 41 73

VENEZUELA 2133 1682 1647 1469 2347

TOTAL 11303 10866 10125 11210 10786

TABLE 3: CENTRAL & SOUTH AMERICA ARRIVALS BY

RESIDENCE - 2011 TO 2015


12

RESIDENCE TOTAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ARGENTINA 442 55 44 26 30 34 37 29 43 34 36 21 53

BELIZE 546 79 54 34 34 39 35 33 88 40 43 44 23

BOLIVIA 28 4 1 2 0 7 4 0 1 4 4 0 1

BRAZIL 4080 632 490 240 306 325 218 654 253 229 244 126 363

CHILE 171 18 21 10 14 8 15 22 7 9 12 15 20

COLOMBIA 776 25 37 38 37 38 63 44 30 56 64 45 299

COSTA RICA 241 12 10 12 17 21 90 13 8 13 17 15 13

ECUADOR 73 9 1 1 2 4 3 5 4 10 5 27 2

FR GUIANA 75 6 5 2 22 6 2 16 6 0 3 1 6

GUATEMALA 131 0 6 19 11 26 22 6 8 13 9 8 3

HONDURAS 89 7 6 2 2 3 35 6 6 4 2 12 4

MEXICO 457 30 35 51 36 30 34 26 39 32 35 65 44

NICARAGUA 36 0 9 5 1 5 2 0 8 0 0 3 3

PANAMA 515 41 64 41 25 57 63 56 35 48 33 16 36

PARAGUAY 16 1 2 1 0 0 2 3 3 0 0 0 4

PERU 128 6 12 5 6 7 9 17 11 6 22 7 20

SALVADOR 33 2 0 2 2 3 5 2 2 3 2 7 3

SURINAME 529 37 34 37 69 55 72 32 61 37 37 41 17

URUGUAY 73 2 5 1 5 8 7 0 13 3 21 3 5

VENEZUELA 2347 150 97 271 254 152 241 262 184 202 188 179 167

TOTAL 10786 1116 933 800 873 828 959 1226 810 743 777 635 1086

TABLE 4: CENTRAL & SOUTH AMERICA ARRIVALS BY RESIDENCE & MONTH 2015


13

RESIDENCE TOTAL BUSINESS CONFER.

ATTEND.


INTRANSIT

MEDICAL


SPECIAL

EVENT SPORTS VFR

ATTEND.

A WEDDING

ARGENTINA 442 60 39 3 0 5 4 0 12 308 1 5 4 1

BELIZE 546 110 134 0 3 0 23 2 16 110 118 11 18 1

BOLIVIA 28 8 5 5 0 0 0 0 1 9 0 0 0 0

BRAZIL 4080 201 33 74 0 40 48 4 42 3544 14 20 42 18

CHILE 171 32 18 3 0 4 1 1 4 103 1 1 3 0

COLOMBIA 776 158 54 13 0 4 5 1 31 477 4 4 21 4

COSTA RICA 241 66 38 2 0 1 0 1 3 66 0 64 0 0

ECUADOR 73 7 9 0 0 0 0 1 3 25 19 6 3 0

FR GUIANA 75 6 2 6 0 0 3 0 0 35 2 20 1 0

GUATEMALA 131 36 12 1 0 0 1 0 3 60 0 12 6 0

HONDURAS 89 12 4 0 0 1 4 0 2 29 0 32 5 0

MEXICO 457 144 76 5 0 4 9 2 8 194 2 7 5 1

NICARAGUA 36 12 4 0 0 0 3 1 1 13 0 0 2 0

PANAMA 515 170 81 52 0 0 5 2 17 143 2 31 12 0

PARAGUAY 16 0 5 0 0 1 0 0 1 9 0 0 0 0

PERU 128 38 13 2 0 2 4 0 3 62 0 2 2 0

SALVADOR 33 15 5 0 0 0 0 0 1 7 0 5 0 0

SURINAME 529 153 100 3 0 0 7 3 5 201 5 30 21 1

URUGUAY 73 16 16 1 0 1 0 0 1 34 0 4 0 0

VENEZUELA 2347 282 79 652 0 4 15 3 140 1080 7 8 70 7

TOTAL 10786 1526 727 822 3 67 132 21 294 6509 175 262 215 33

TABLE 5: CENTRAL & SOUTH AMERICA ARRIVALS BY RESIDENCE & PURPOSE OF VISIT 2015


14


OF STAYTOURIST

NIGHTS

ARRIVALS AVERAGE LENGTH

OF STAY

TOURIST

NIGHTS

ARGENTINA 520 9.7 5063 442 9.0 3955

BELIZE 470 28.8 13555 546 26.5 14444

BOLIVIA 39 19.9 777 28 14.5 407

BRAZIL 5573 8.5 47355 4080 8.8 35944

CHILE 201 9.1 1829 171 7.0 1190

COLOMBIA 462 10.3 4753 776 9.5 7366

COSTA RICA 182 7.4 1342 241 6.1 1472

ECUADOR 55 8.0 440 73 26.5 1936

FR GUIANA 112 6.9 777 75 8.5 636

GUATEMALA 109 11.7 1280 131 9.1 1193

HONDURAS 87 8.0 694 89 14.2 1259

MEXICO 669 8.0 5371 457 7.3 3338

NICARAGUA 46 9.4 433 36 5.2 186

PANAMA 417 6.8 2834 515 5.4 2796

PARAGUAY 21 8.1 169 16 6.9 110

PERU 178 7.6 1349 128 6.1 784

SALVADOR 84 16.4 1376 33 4.2 138

SURINAME 475 7.5 3577 529 7.1 3768

URUGUAY 41 4.9 201 73 8.9 648

VENEZUELA 1469 15.3 22490 2347 7.2 16894

TOTAL 11210 10.3 115665 10786 9.1 98464

RESIDENCE

20152014

TABLE 6: CENTRAL & SOUTH AMERICA AVERAGE DURATION OF STAY AND TOURIST NIGHTS BY RESIDENCE 2014 & 2015


15


ARGENTINA 442 268 174 23 10 17 82 100 97 68 43 2

BELIZE 546 284 262 7 1 98 128 110 96 78 28 0

BOLIVIA 28 22 6 0 0 2 6 7 7 4 2 0

BRAZIL 4080 2199 1881 412 128 178 915 974 709 497 258 9

CHILE 171 104 67 10 4 11 35 53 20 26 11 1

COLOMBIA 776 411 365 33 24 57 215 194 142 65 43 3

COSTA RICA 241 148 93 8 36 18 37 70 51 15 6 0

ECUADOR 73 38 35 2 0 9 28 17 7 8 2 0

FR GUIANA 75 44 31 5 12 7 11 22 8 7 3 0

GUATEMALA 131 71 60 1 5 8 24 31 37 13 11 1

HONDURAS 89 51 38 5 15 10 22 22 5 8 2 0

MEXICO 457 306 151 8 5 12 129 159 86 46 12 0

NICARAGUA 36 22 14 1 1 1 13 8 7 4 1 0

PANAMA 515 375 140 9 16 32 135 150 107 50 16 0

PARAGUAY 16 7 9 0 0 2 9 4 0 1 0 0

PERU 128 77 51 3 3 4 33 35 23 18 8 1

SALVADOR 33 24 9 0 1 2 10 8 7 2 3 0

SURINAME 529 282 247 14 19 46 120 147 97 68 17 1

URUGUAY 73 58 15 2 1 3 10 20 19 15 3 0

VENEZUELA 2347 1652 695 148 75 131 368 683 564 265 111 2

TOTAL 10786 6443 4343 691 356 648 2330 2814 2089 1258 580 20

TABLE 7: CENTRAL & SOUTH AMERICA ARRIVALS BY RESIDENCE, SEX & AGE 2015

AGE CATEGORIESSEXRESIDENCE TOTAL


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RESIDENCE TOTAL 50 - 100 RMS

ALL


GUEST

HOUSE

HOUSE

/

OWNED INTIMATE LUXURY NOT STATED OTHER OVER 100 RMS UNDER 50 RMS VILLAS

ARGENTINA 442 12 24 15 0 0 50 2 0 40 116 6 8 97 10 62

BELIZE 546 4 6 4 0 0 87 1 0 76 43 16 43 169 7 90

BOLIVIA 28 3 0 0 0 0 6 0 0 1 2 0 0 14 0 2

BRAZIL 4080 113 160 111 7 0 123 42 0 527 1232 38 44 1090 222 362

CHILE 171 1 11 2 0 3 17 2 0 13 71 7 7 20 6 10

COLOMBIA 776 21 28 8 2 2 66 5 0 102 126 42 17 196 22 139

COSTA RICA 241 2 41 7 0 0 12 1 0 20 42 1 4 96 6 9

ECUADOR 73 3 0 0 0 4 12 1 0 0 13 1 4 17 1 17

FR GUIANA 75 2 7 0 0 0 7 1 0 8 2 0 3 32 1 12

GUATEMALA 131 0 15 0 0 0 27 2 0 8 17 2 1 47 1 11

HONDURAS 89 0 34 0 0 2 13 0 0 5 3 7 0 18 0 7

MEXICO 457 16 14 28 0 1 34 3 0 47 101 12 7 133 20 41

NICARAGUA 36 1 5 1 0 0 6 0 0 2 2 0 0 13 2 4

PANAMA 515 7 16 5 0 0 51 0 1 47 70 0 13 264 6 34

PARAGUAY 16 0 2 0 0 0 0 0 0 1 3 2 0 5 1 2

PERU 128 0 9 1 1 1 13 0 2 12 35 0 3 30 2 19

SALVADOR 33 1 0 0 0 0 2 0 0 1 3 0 1 23 1 1

SURINAME 529 17 10 11 0 0 60 13 0 95 64 2 3 214 12 28

URUGUAY 73 2 3 1 0 0 3 0 0 6 18 3 0 25 3 9

VENEZUELA 2347 14 54 4 1 1 434 13 11 86 255 39 71 1059 26 279

TOTAL 10786 219 439 198 11 14 1023 86 14 1097 2218 178 229 3562 349 1138

TABLE 8: CENTRAL & SOUTH AMERICA ARRIVALS BY RESIDENCE & ACCOMMODATION 2015


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2015 Annual Statistical Report - Visit Barbados

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