2015 Academy of Marketing Science® Annual Conference · Nada Maaninou, CERGAM, Aix-Marseille...

May 12 – May 15, 2015

The Westin Denver DowntownDenver, CO, USA

Celebrating America’s Pastimes:Baseball, Hot Dogs, Apple Pie

and Marketing!?

2015 Academy of

Marketing Science®Annual Conference

2 2014 AMS Annual Conference

2015 AMS Annual Conference


Celebrating America’s Pastimes:Baseball, Hot Dogs, Apple Pie and Marketing!?

Marketing is ubiquitous, no matter who you are, where you are or what you are doing! We all see and hear advertising messages from the moment we awake until we drift off to sleep, and even in our dreams! American companies spends the most on advertising and advertising creates buzz among American consumers as evidenced by the Super Bowl. So, maybe marketing IS America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie!

The theme for the AMS Annual Conference is “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing!?” Despite our field’s challenges, we have much to cheer. Let’s discuss all of the good things that marketing can do, your research efforts and your results that will help us all move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. The conference is being held in Denver, Colorado, known as the Mile High City (at 5,280 ft.), the Queen City of the Plains, and the Gateway to the West. The city was founded by outdoorsmen and entrepreneurs searching for gold, silver, cattle, and technology. These days, Denver is known for its sports teams: the Broncos have been in the Super Bowl 7 times (winning twice), the Rockies have been in the World Series, the Avalanche have won the Stanley Cup twice. Denver also is known for the Denver, Rocky Mountain Oysters, and the Denver Sandwich. Denver is a hub for craft breweries; Esquire magazine ranked it among the top 7 cities in the country for microbrews and it’s known as “the Napa Valley of Beer.” The Rocky Mountains are a short drive away, with any outdoor activity you could imagine (yes, you can probably still ski in May). We hope that you will be able to enjoy your favorite pastime in this beautiful city. It’s also primetime for the Colorado Rockies and Coors Field is nearby…..easy to get your fill of baseball, hot dogs and more than a little marketing.

Conference Co-Chairs:Angeline Close, University of Texas at AustinDiana L. Haytko, Florida Gulf Coast University


AMS OFFICERS (2014-2016)

AMS OFFICERS (2014-2016)

PresidentLinda Ferrell, University of New Mexico, USA

Executive Vice President/DirectorHarold W. Berkman, University of Miami, USA

President-ElectAdilson Borges, NEOMA Business School, France

Immediate Past-PresidentVictoria Crittenden, Babson College, USA

Vice President for PublicationsO.C. Ferrell, University of New Mexico, USA

Vice President for ProgramsJulie Guidry Moulard, Louisiana Tech University, USA

Vice President for Membership-North AmericaAngeline Close, University of Texas at Austin, USA

Vice President for Membership-InternationalNicholas Paparoidamis, IESEG School of Management, France

Vice President for DevelopmentMichael Ewing, Deakin University, Australia

Secretary/TreasurerLauren Beitelspacher, Portland State University, USA

Co-Chairs, Board of GovernorsJoseph F. Hair, Jr., Kennesaw State University, USABarry J. Babin, Louisiana Tech University, USA

Co-Directors of International ProgramsJay D. Lindquist, Western Michigan University, USABarry J. Babin, Louisiana Tech University, USA

Director of ConsortiaJohn B. Ford, Old Dominion University, USA

Director of Social MediaTracy Suter, Oklahoma State University, USA

Associate Directors for ProgramsBrad D. Carlson, Saint Louis University, USAD. Todd Donavan, Colorado State University, USA


AMS BOARD OF GOVERNORS (2014-2016)

AMS BOARD OF GOVERNORS (2014-2016)

Barry J. BabinLouisiana Tech University, USACo-Chair (2010-2016)

Joseph F. Hair, Jr.Kennesaw State University, USACo-Chair (2012-2018)

Gérard CliquetUniversité de Rennes, France (2010-2016)

John B. FordOld Dominion University, USA (2012-2018)

Michel LarocheConcordia University, Canada (2012-2018)

James R. LumpkinUniversity of Texas at Tyler, USA (2010-2016)

Leyland PittSimon Fraser University, USA (2010-2016)

Rosann SpiroIndiana University, USA (2012-2018)

Adel El-AnsaryUniversity of North Florida, USA (2014-2020)

Linda PriceUniversity of Arizona, USA (2014-2020)

Bodo SchleglmilchVienna University of Economics and Business Administration, Austria (2014-2020)

Eli JonesUniversity of Arkansas, USA (2014-2020)


2015 AMS Annual Conference – Track Chairs


New Products & InnovationPhilip Hartley, Georgia Gwinnett CollegeLuis Torres, Georgia Gwinnett College

B2B, Channels & Relationship MarketingLou E. Pelton, University of North TexasStephen W. Wang, National Taiwan Ocean University, Taiwan

Integrated Brand Promotion & Marketing CommunicationKate Pounders, University of Texas at Austin Robert Lewis, University of Texas at Austin

Consumer Behavior & ServicesAnjala Krishen, University of Nevada, Las VegasEreni Markos, Suffolk University

Retailing & PricingNancy Ridgway, University of Richmond Monika Kukar-Kinney, University of Richmond

Sales & Sales ManagementJim Zboja, University of TulsaRalph Jackson, University of Tulsa

Social Media & Digital MarketingDebra Zahay-Blatz, Aurora UniversityJanna Parker, Georgia College and State University

International MarketingJames Kelley, St. Joseph’s University Arne Baruca, Sacred Heart University

Marketing EducationSteve Hartley, University of DenverDon Bacon, University of Denver

Ethics, CSR, & Public PolicyAndrea Tangari, Wayne State UniversityWilliam Jones, University of South Dakota

Marketing StrategyKhaled Aboulnasr, Florida Gulf Coast University Stephanie Geiger Oneto, University of Wyoming



Experiential & Sport MarketingDipayan Biswas, University of South FloridaChristian Germelmann, University of Bayreuth, Germany

Marketing Research & MethodologyKevin J. Shanahan, Mississippi State University

Doctoral ColloquiumJohn B. Ford, Old Dominion University Altaf Merchant, University of Washington Tacoma

Mary Kay Inc. Doctoral Dissertation CompetitionLauren Beitelspacher, Portland State UniversityMike Brady, Florida State UniversityMike Hartline, Florida State University

Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher CompetitionAnne Roggeveen, Babson CollegeMadhu Viswanathan, University of Illinois at Urbana-ChampaignCurt Haugtvedt, Ohio State University

Special Session SubmissionsAdam J. Mills, Simon Fraser University/Babson College


Monday, 1:30-6:30 pm Pre-Conference Activities

DAILY HIGHLIGHTS • Monday, May 11, 2015

RegistrationMezzanine Foyer, 3:00 – 5:00 pm

Pre-Conference Workshop: Partial Least Squares Structural Equation Modeling (PLS-SEM)

with SmartPLS 3Lawrence A, 1:30 – 6:30 pm

Pre-Conference ReceptionAugusta, 5:30 – 6:30 pm

Monday, 1:30-6:30 pm Pre-Conference Activities

Session A-1. Pre-Conference Workshop: Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3Room: Lawrence AInstructors: Joe F. Hair, Jr., Kennesaw State University Christian M. Ringle, Hamburg University of Technology,

Germany Marko Sarstedt, Otto-von-Guericke-University

Magdeburg, Germany/University of Newcastle, Australia

Monday, 5:30-6:30 pm Pre-Conference ReceptionRoom: Augusta


Tuesday, 8:30-10:00 am

DAILY HIGHLIGHTS • Tuesday, May 12, 2015


Refreshment BreakSponsored by SAS Institute Inc., JMP Division

Mezzanine Foyer, 10:00 – 10:30 am

LunchOn Your Own, 12:00 – 1:30 pm

Teaching Award WinnersLawrence B, 1:30 – 3:00 pm

AMS Member Experience—Optional Coors Field TourLobby—Second Floor, 1:30 – 3:30 pm

Refreshment BreakMezzanine Foyer, 3:00 – 3:30 pm

2015 AMS Distinguished Marketer: Dina HowellRoom Platte River Room, 5:00 – 6:00 pm

Welcome Reception Mezzanine Foyer, 6:00 – 7:00 pm


Session 1.1 Luxury and Social ComparisonsRoom: BlakeSession Chair: Natalie Mitchell, Tulane University

Is it Beneficial for Luxury Brands to Embrace CSR Practices?Sihem Dekhili, EM Strasbourg Business School, University of

Strasbourg, FranceMohamed Akli Achabou, IPAG Business School Paris, France

Need for Status as a Motive for the Conspicuous Consumption of Cause Related GoodsCatherine Johnson, University of AlabamaAyesha Tariq, University of Alabama

Purse Parties: The Social Implications of Fake Luxury PartiesNatalie Mitchell, Tulane UniversityAngeline Close, University of Texas at AustinDan Li, University of Texas at Austin



Session 1.3 Food/HealthRoom: Confluence BSession Chair: Jeremy Sierra, Texas State University

Does A Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Free and Alternative Products: A Structured AbstractPatricia Rossi, Grenoble Ecole de Management, FranceMarianela Fornerino, Grenoble Ecole de Management, FranceCaroline Cuny, Grenoble Ecole de Management, France

The Effects of Perceived Ambient Temperature on Food Choices and Consumption BehaviorSarah Lefebvre, University of Central FloridaDipayan Biswas, University of South Florida

The Impact of Retrieval Difficulty on SatiationRichard Huaman-Ramirez, CERGAM, Aix-Marseille University, FranceNada Maaninou, CERGAM, Aix-Marseille University, France

An Investigative Model to Explain Unhealthy Food and Beverage Purchase IntentionsJeremy Sierra, Texas State UniversityAnna Turri, Texas State UniversityHarry Taute, Utah Valley University

Session 1.4 Website Design Strategies for the E-ServicescapeRoom: Confluence CSession Chair: McDowell Porter, Louisiana State University

Web Atmospherics Effect on Intention to Purchase: A Case of Online Apparel StoresLineta Ramoniene, ISM University of Management and Economics,

LithuaniaEgle Petrulyte, ISM University of Management and Economics,

LithuaniaNeringa Ivanauskiene, ISM University of Management and

Economics, Lithuania

The Influence of Online Customers’ Regulatory Fit on Their Attitude and Purchase IntentionAbdul Ashraf, University of New South Wales, AustraliaNarongsak Thongpapanl, Brock University, CanadaMohammed Razzaque, University of New South Wales, Australia

The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured AbstractNiklas Hellemann, RWTH Aachen University, GermanyMalte Brettel, RWTH Aachen University, Germany



Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty: A Structured AbstractGina Tran, Florida Gulf Coast UniversityDavid Strutton, University of North Texas

Session 1.5 Branding StrategyRoom: CurtisSession Chair: Monica Khanna, K. J. Somaiya Institute of

Management Studies & Research, India

Killer Coca-Cola versus Pouring on the Pounds: Comparing the Brand Damage Potential Between Negative Health Messaging and Counterbranding StrategiesAudra Diers-Lawson, Manchester Business School, UKMarty Birkholt, Creighton UniversityHelen Bruce, Manchester Business School, UK

A Capability Based View of Brand ManagementPramod Iyer, University of North TexasArezoo Davari, University of North TexasAbdullah Alhidari, University of North Texas

Identifying and Analyzing Sources and Dimensions of Brand Personality for a Business School

Monika Khanna, K J Somaiya Institute of Management Studies & Research, India

Session 1.7 Innovation in Course Development and DeliveryRoom: Lawrence BSession Chair: Pallab Paul, University of Denver

Integrating ERP and CRM Into the University Curriculum with Microsoft Dynamics AX and CRMKenneth Hall, Bloomsburg University of PennsylvaniaHayden Wimmer, Georgia Southern University

Collaborative Course Development: A New Model for Improved Student OutcomesK. Damon Aiken, California State University, ChicoTimothy C. Heinze, California State University, ChicoMatthew L. Meuter, California State University, ChicoKenneth J. Chapman, California State University, Chico

The Effect of Instructor Background and Delivery Modality of Social Media Content on Student Perceptions of Instructor Credibility, Learning and Attitudes Toward Social MediaWilliam Jones, University of South DakotaMarilyn Eastman, University of South Dakota/Briar Cliff University


Tuesday, 10:00-10:30 am

Tuesday, 10:00-10:30 amRefreshment Break Sponsored by SAS Institute Inc., JMP DivisionRoom: Mezzanine Foyer

Tuesday, 10:30-12:00 pm

Session 2.1 International Marketing Part 1: Tales from Latin AmericaRoom: BlakeSession Chair: Jakob Braun, University of Texas-Pan American

The Role of Consumer Acculturation in the Hispanic/Latino Consumption of Alcohol: Structured AbstractLuis Torres, Georgia Gwinnett CollegePhilip Hartley, Georgia Gwinnett College

Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications for Destination Branding in Latin AmericaAdolfo Rudy Cardona, Bethel UniversityQin Sun, Trident University InternationalFuan Li, William Paterson UniversityDarin White, Samford University

Craving for Cosmopolitanism: The Necessity of Foreign Cuisine for Mexican ImmigrantsJakob Braun, University of Texas-Pan AmericanRoberto Saldivar, Ramapo College of New Jersey

Session 2.2 Financial Services Marketing and ConsumptionRoom: Confluence A

Session Chairs: Tina Harrison, University of Edinburgh, UK Neil Lilford, KTH Royal Institute of Technology, Sweden

Panelists: Tina Harrison, University of Edinburgh, UK Neil Lilford, KTH Royal Institute of Technology,

Sweden Hooman Estelami, Fordham University James Devlin, University of Nottingham, UK Julie Robson, Bournemouth University, UK Jake Ansell, University of Edinburgh, UK

Session 2.3 Advertising and Shopping InfluencesRoom: Confluence BSession Chair: Joy M. Kozar, Kansas State University

Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking: A Structured AbstractSilke Bambauer-Sachse, University of Fribourg, SwitzerlandPriska Heinzle, University of Fribourg, Switzerland


Tuesday, 10:30-12:00 pm

How Social Exclusion Identity Influence Spending?Matthew Liu, University of Macau, Peoples Republic of ChinaGuicheng Shi, Macau University of Science and Technology, Peoples

Republic of China Zhenghao Zhu, Zhejiang Business Technology Institute, Peoples

Republic of China

World Cup Edition or Summer Special? Why Consumers Buy Limited Edition ProductsChristine Arden, Institute of Marketing, Germany

Consumer Knowledge, Attitudes, and Purchase Intentions of Counterfeit Fashion Goods: An Initiative to Curbing Consumer Demand in the Marketplace!?Joy M. Kozar, Kansas State UniversityKelby Stehl, Kansas State University

Session 2.4 Effective Messaging for Online AdvertisingRoom: Confluence CSession Chair: Lauren Labrecque, Loyola University Chicago

Are Sponsored Blog Posts a Good Thing? Exploring the Role of Authenticity in the Fashion BlogosphereMiranda Williams, University of North Carolina at GreensboroNancy Hodges, University of North Carolina at Greensboro

An Exploratory Analysis of Pronoun Usage by Brands and Consumers on FacebookRyan E. Cruz, New Mexico State UniversityJames M. Leonhardt, New Mexico State University

Personalized Advertising, Invasiveness, and Consumers’ AttitudesJohn Gironda, Nova Southeastern University

Understanding the ‘Spillover Effect’ of Negative Economic News on Consumers’ Evaluations of Online AdvertisingCuauhtemoc Luna-Nevarez, Sacred Heart University

Session 2.5 Branding and Firm CapabilitiesRoom: CurtisSession Chair: Wenbin Sun, Rockhurst University

Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) ApproachMahabubur Rahman, Smurfit Graduate Business School, IrelandMary Lambkin, Smurfit Graduate Business School, Ireland

The Moderating Effect of the Market Orientation Components on the Brand Orientation-Brand Performance RelationshipSaku Hirvonen, University of Eastern Finland, FinlandTommi Laukkanen, University of Eastern Finland, Finland


Tuesday, 10:30-12:00 pm

Market-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and ImplicationsYen-Chun Chen, Chinese Culture University, TaiwanYa-Hui Lin, National Taiwan University, Taiwan

Linking Marketing Capability to Firm Default VulnerabilityWenbin Sun, Rockhurst University

Session 2.6 Advertising Research MethodsRoom: Lawrence ASession Chair: Kevin J. Shanahan, Mississippi State University

Analysis of Customer Response Patterns in Direct Marketing: A Gibbs Sampling ApproachYoung Chun, Louisiana State University

Predicting Advertising Effectiveness by Physiological IndicatorMatthew Liu, University of Macau, Peoples Republic of ChinaLi Yan, University of Macau, Peoples Republic of ChinaChenxi Cheng, University of Macau, Peoples Republic of China

Fear Versus Scare Appeals as Moderators in Effective Health MessagingChristopher D. Hopkins, Clemson UniversityKevin J. Shanahan, Mississippi State UniversityKaren M. Hood, Eastern Kentucky UniversityAllyn White, Loyola University New Orleans

Session 2.7 The Validity and Invalidity of Assessment AlternativesRoom: Lawrence BSession Chair: Daniel Baack, University of Denver

Exploring Assessments of Active/Experiential Learning Contexts in Business Courses: A Structured AbstractJason Flores, Oklahoma City UniversityCarol Howard, Oklahoma City University

The Invalidity (and then some) of Rank Correlation for Describing the Accuracy of Multiple-Choice Question Difficulty TaxonomiesJohn Dickinson, University of Windsor, Canada

The Effect of the Real Number of Options on the Discrimination of Multiple-Choice QuestionsJohn Dickinson, University of Windsor, Canada

Session 2.8 The Pros and Cons of Using Behavioral Simulations for Scholarly ResearchRoom: Platte River Room Session Chair: Ernest Cadotte, University of TennesseePanelist: Ernest Cadotte, University of Tennessee


Tuesday, 12:00-1:30 pm

Tuesday, 12:00-1:30 pmLunch on your own

Tuesday, 1:30-3:00 pmAMS Member Experience – Optional Coors Field TourRoom: Lobby-Second FloorSee registration packet for details.


Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!Room: BlakeSession Chair: Sarah Lefebvre, University of Central Florida

The Effects of Scandal on Purchase IntentionDaniel Prior, University of New South Wales, AustraliaTwan Huybers, University of New South Wales, AustraliaJason Mazanov, University of New South Wales, AustraliaGashaw Abeza, University of Ottowa, AustraliaNorm O’Reilly, Ohio University

Download and Run: An Investigation of Consumer Empowerment Through the Effects of Digital Self-TrackingMujde Yuksel, Suffolk UniversityGeorge R. Milne, University of Massachusetts

Shining Bright Like A Diamond? It Might Be Rich, But Only in Calories! A Structured AbstractFelipe Pantoja, NEOMA Business School, FranceAdilson Borges, NEOMA Business School, FranceAmanda Pruski Yamim, NEOMA Business School, FrancePatricia Rossi, Grenoble Ecole de Management, France

Can’t Touch This: Haptic Cues and Their PersonalityNina Krey, Louisiana Tech UniversityJoanne M. Tran, Louisiana Tech University

Session 3.2 Enriching the Apple Pie: Qualitative Research in MarketingRoom: Confluence A

Session Chair: Jillian Farquhar, London Metropolitan University, UK

Panelists: Jillian Farquhar, London Metropolitan University, UK Jaana Tähtinen, Oulu University, Finland Linda Deigh, University of Bedfordshire, UK Julie Robson, University of Bournemouth, UK Kathryn Waite, Heriot Watt University, UK Julia Wolny, Southampton University, UK



Session 3.3 Global CBRoom: Confluence BSession Chair: Sigal Segev, Florida International University

Discovering the Role of Country of Origin on Purchase Behavior of Luxury Brands in India: A Conceptual FrameworkVarsha Jain, MICA, IndiaDon Schultz, Northwestern University

Education Fever: Exploring Private Education Consumption Motivations among Korean Parents of Preschool ChildrenHongjoo Woo, University of North Carolina at GreensboroNancy Hodges, University of North Carolina at Greensboro

A Reexamination of Cultural-Based Effects on Judgment: The Impacts of Consumer Involvement and Product InvolvementGuohua Wu, Xi’an Jiaotong Liverpool University, Peoples Republic

of ChinaXin Liu, California State Polytechnic University, PomonaJing Hu, California State Polytechnic University, Pomona

The Effect of Acculturation on Consumer Disidentification and Consumption Behavior among Cuban and Puerto Rican Immigrants in the U.S.Sigal Segev, Florida International UniversityYossi Gavish, Ono Academic College, IsraelAviv Shoham, University of Haifa, Israel

Session 3.4 Promotion and Brand ManagementRoom: Confluence CSession Chair: Phillip Hartley, Georgia Gwinnett College

Decoding the Effects of A Product’s Cast Shadow on Brand Evaluations in Promotional ContextsNazuk Sharma, University of South Florida

The Brand-as-Verb Phenomenon, Our Genericidal Pastime: Searching for the Truth behind Googling, Xeroxing, Fedexing, and Much MoreRobert Barnwell, Mississippi State UniversityKevin J. Shanahan, Mississippi State University

How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors?Chi Zhang, University of MississippiSaim Kashmiri, University of MississippiMelissa Cinelli, University of Mississippi

The Third Time is the Charm - Proposing and Validating An Abbreviated Brand Love ScalePhillip Hartley, Georgia Gwinnett CollegeLuis Torres, Georgia Gwinnett College



Session 3.5 Channel Surfing and DisintermediationRoom: CurtisSession Chair: Lou E. Pelton, University of North Texas

A Historical Examination of the Introduction of the Web as a Direct Marketing ChannelJoyce Young, Indiana State UniversityR. Keith Tudor, Kennesaw State UniversityErnest Capozzoli, Troy University

Purchase Inertia: Habitual and Impulsive Purchase Decisions in Business MarketsDaniel Prior, University of New South Wales, Australia

Interdependence Velocity: Evolving Power Effects on Dyad Dynamics in Interorganizational RelationsIrina Toteva, Florida Atlantic University

Measuring B2B Relationship Quality in an Online Context: Exploring the Roles of Service Quality, Power and Loyalty.Roisin Vize, University College Dublin, IrelandJoseph Coughlan, Dublin Institute of Technology, IrelandAileen Kennedy, Dublin Institute of Technology, IrelandFiona Ellis-Chadwick, Loughborough University, UK

Session 3.6 Consumer Behavior IRoom: Lawrence ASession Chair: Altaf Merchant, University of Washington Tacoma

Hedonic vs. Utilitarian Products: The Dawn of Intra-Product Category ResearchAnh Dang, Old Dominion University

Effects of Price/Quantity Presentation Order and Timing on Consumer Value JudgmentsShuya Lu, Louisiana State UniversityDanny Weathers, Clemson UniversityJuliana White, Louisiana State University

Is Chocolate More Cheaper, Toothpaste More Offered? The Effect of Product Preferences on Promotion about Price-off and Value-added According to Product Type: Focusing on Hedonic and Utilitarian ProductSeolwoo Park, Yonsei University, Republic of Korea

Luxury? Necessity! How the Cell Phone Became Indispensible in Today’s Consumer Culture: A Structured AbstractJakob Braun, University of Texas-Pan American



Session 3.7 Teaching Award WinnersRoom: Lawrence BSession Chair: Anne Roggeveen, Babson College

The Use of In-Class Experiential Learning to Promote Student EngagementJane Sojka, University of Cincinnati

Extending Experiential Learning: Blending Theory with Practical Applications Dipayan Biswas, University of South Florida

Examining the Unseen In Consumer Behavior: Incorporating Neuroscience in Marketing ClassesRajneesh Suri, Drexel University

Session 3.8 The Future of Marketing Ethics ResearchRoom: Platte River Room

Session Chair: Patrick Murphy, Notre Dame University

Panelists: Patrick Murphy, Notre Dame University O.C. Ferrell, University of New Mexico Kelly Martin, Colorado State University

Tuesday, 3:00-3:30 pmRefreshment Break Room: Mezzanine Foyer


Session 4.1 International Marketing Part 2: Tales from AfricaRoom: BlakeSession Chair: Emeka Anaza, James Madison University

How Retailers in Ghana Position ThemselvesMichael Nkrumah, Ghana Institute of Management & Public

Administration (GIMPA), GhanaGertrude Osae-Addo, Ghana Institute of Management and Public

Administration (GIMPA), GhanaCharles Blankson, University of North TexasSeth Ketron, University of North Texas

Brand Africa - We and TheyPenelope Muzanenhamo, University of Warwick, UKDavid C. Arnott, University of Warwick, UK

The Informal Economy and Marketing: Reviewing Multidisciplinary Literature and Advancing Future ResearchSyed Anwar, West Texas A&M University



Service Firm Identification From An Outsider’s or Better Yet An Immigrant’s Point of View: A Structured AbstractEmeka Anaza, James Madison UniversityNwamaka Anaza, Francis Marion University

Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other RetailersRoom: Confluence ASession Chair: Marzena Nieroda, University of Manchester, UK

Protecting Retailers against Contagion: Shielding Role of Marketing Factors in the Negative Spillover of the Target Customer Data BreachSaim Kashmiri, University of MississippiCameron Nicol, University of MississippiLiwu Hsu, University of Alabama in Huntsville

Capable, Caring, Culpable? Retailer and Supplier Responsibilities for Promoting Healthier EatingMarzena Nieroda, University of Manchester, UKPeter McGoldrick, University of Manchester, UKDebbie Keeling, Loughborough University, UK

Exploring Factors that Influence the US Consumers’ International Online Outshopping (IOO) Intentions at E-Tailers in Developing Countries: PropositionsBharath Ramkumar, University of North Carolina at GreensboroByoungho Jin, University of North Carolina at Greensboro

Session 4.3 Self, IdentityRoom: Confluence BSession Chair: Obinna Obilo, Central Michigan University

An Examination of the Role of Objective Self-Awareness on Cosmetic Surgery MotivationsAtefeh Yazdanparast, University of Evansville

Activating Multiple Facets of the Self: Identity-Signaling and Brand PersonalityMarilyn Giroux, Concordia University, CanadaBianca Grohmann, Concordia University, Canada

Absinthe: An Exploration of the Role of Mythology and Ritual in Market RevivalLauren Labrecque, Loyola University ChicagoGarret Warr, CERNJoseph Labrecque, University of Denver

Revisiting the Self, and Exploring its Role in Identity FormationObinna Obilo, Central Michigan UniversityBruce Alford, Louisiana Tech UniversityDavid Locander, California State University, Fullerton



Session 4.4 Marketing Communications: A Cultural PerspectiveRoom: Confluence CSession Chair: Nobu Fukawa, Missouri University of Science and

Technology

Individual and Group Bases of Influence in Social MediaCarmina Cavazos, Texas State University

Will They Talk or Will They Walk? Comparing Chinese and American ConsumersAnjala Krishen, University of Nevada, Las VegasHan-Fen Hu, University of Nevada, Las VegasJordan Gunderson, University of Nevada, Las Vegas

Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and FrameworkSreedhar Madhavaram, Cleveland State UniversityVishag Badrinarayanan, Texas State University–San MarcosPelin Bicen, Penn State Erie, The Behrend College

Session 4.5 Developing New Offerings: The Big PictureRoom: CurtisSession Chair: Md Rokonuzzaman, University of North Texas

A Preliminary Examination into the Motivating Factors of Crowdfunding BackersMya Groza, Northern Illinois UniversityMark D. Groza, Northern Illinois UniversityLuis Miguel Barral, ENAE Business School, Spain

The Influence of Producer-Supplier Exchanges and Environmental Dynamics on NPDEllen Thomas, New Jersey Institute of TechnologyMichael Obal, University of Massachusetts Lowell

Service Innovation: Taking Stock of Existing LiteratureMd Rokonuzzaman, University of North TexasAudhesh Paswan, University of North Texas

Session 4.6 Consumer Behavior IIRoom: Lawrence ASession Chair: Altaf Merchant, University of Washington Tacoma

Consumer Social Responsibility: A New Barrier for International Marketers?Jieqiong Ma, Saint Louis UniversityJie Yang, Saint Louis University

A Review of the Incentive LiteratureYueming Zou, Old Dominion University

Grip Your Mobile Phone If you Want to Control Your Impulsive Purchases: The Relationship between Strength of Grip and Control Seolwoo Park, Yonsei University, Republic of Korea



Online Advertising Using Facebook Photos: The Risk and Reward of Using Consumers’ Profile PicturesMcDowell Porter III, Louisiana State UniversityMatthew M. Lastner, Louisiana State University

The Association of Compulsive and Active Lurkers with Drinking Promotion on Social Media: A Brief AbstractSamaneh Torkzadeh, University of Texas-Pan AmericanBabajide Osatuyi, University of Texas-Pan American

Session 4.7 Corporations and CSRRoom: Lawrence BSession Chair: Chitra Dabas, California State Polytechnic University,

Pomona

CSR as an Adaptive Selling Tool: A Novel Framework and a Robust Analysis ProposalJorge Fresneda, Drexel UniversityDaniel Korschun, Drexel UniversityPrabakar Kothandaraman, William Paterson University

Do Customers Prefer Casinos with CSR? An Empirical StudyMatthew Liu, University of Macau, Peoples Republic of ChinaIpkin Anthony Wong, Institute for Tourism Studies, Peoples Republic

of ChinaTing-Hsiang Tseng, Feng Chia University, TaiwanRongwei Chu, Fudan University, Peoples Republic of China

Performance Outcome of CSR Behavior: Moderating Role of Motivations to EngageChitra Dabas, California State Polytechnic University, PomonaBrenda Sternquist, Michigan State University

Tuesday, 6:00-7:00 pm2015 AMS Distinguished Marketer: Dina HowellRoom Platte River Room

Tuesday, 6:00-7:00 pmWelcome ReceptionRoom: Mezzanine Foyer


Wednesday, 8:30-10:00 am

DAILY HIGHLIGHTS • Wednesday, May 13, 2015


Mary Kay/AMS Proposal Award FinalistsLawrence B, 8:30 – 10:00 am

Refreshment BreakSponsored by Marketplace® simulations

Mezzanine Foyer, 10:00 – 10:30 am

Mary Kay/AMS Dissertation Award FinalistsLawrence B, 10:30 – 12:00 pm

Awards LuncheonAugusta, 12:00 – 1:30 pm


Meet the Editors IPlatte River Room, 1:30 – 3:00 pm

Theory ForumPlatte River Room, 4:00 – 6:00 pm

Reception Mezzanine Foyer, 6:00 – 7:00 pm


Session 5.1 International Marketing Part 3: A Global PerspectiveRoom: BlakeSession Chair: Nayyer Nassem, Wayne State University

Quality and Global Competitiveness: Evidence from Service FirmsWenbin Sun, Rockhurst UniversityYuan Ding, Hohai University, Peoples Republic of China

Chief Marketing Officers and Firm Performance: Multinational Perspective on the Value Relevance of the Chief MarketerAtanas Nikolov, University of GeorgiaMihail Miletkov, University of New HampshirePlamen Peev, Towson University

Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for ResearchNayyer Naseem, Wayne State UniversitySwati Verma, Wayne State UniversityAttila Yaprak, Wayne State University



Session 5.2 Market (Re)creation through Innovation and EntrepreneurshipRoom: Confluence A

Session Chair: Melissa Archpru Akaka, University of Denver

Panelists: Melissa Archpru Akaka, University of Denver Stephen Vargo, University of Hawaii at Manoa Suvi Nenonen, University of Auckland, New Zealand Kaj Storbacka, University of Auckland, New Zealand Sharon Alvarez, University of Denver Peter Whalen, University of Denver Susan Young, Seton Hall University Hans Kjellberg, Stockholm School of Economics,

Sweden

Session 5.3 Services and CBRoom: Confluence BSession Chair: Atleh Poushneh, University of Texas-Pan American

The Effects of Behavioral, Cognitive, and Decisional Control in Co-Production Service ExperiencesJennifer Stevens, Mississippi State UniversityCarol Esmark, Mississippi State UniversityStephanie Noble, University of Tennessee

Front-line Employee Deviance, Encounter Satisfaction and Customer Citizenship Behavior: An Experimental DesignAchilleas Boukis, University of Sussex, UKNikoletta-Theofania Siamagka, Kings College, UKFarhana Tabassum, University of Sussex, UKMinas Kastanakis, ESCP Europe, UK

Service Coopetition Under Alliance: A Competitive Dynamics PerspectiveWei-Lun Chang, Tamkang University, Taiwan

The Role of Customer Readiness in Customer Participation in Non-Technology-Based Service Delivery and Its OutcomesAtieh Poushneh, University of Texas-Pan AmericanArturo Vasquez, University of Texas-Pan American

Session 5.4 Building Your Brand with Social MediaRoom: Confluence CSession Chair: Hyunju Shin, McNeese State University

Characteristics of Social-Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual ModelPhuoc Pham, University of ToledoBashar Gammoh, University of Toledo



A Road to Empowerment: Social Media Use by Female Entrepreneurs in EgyptStefanie Beninge, Simon Fraser University, CanadaVictoria Crittenden, Babson CollegeHaya Ajjan, Elon UniversityRania Mostafa, Damanhour University, Egypt

The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in JapanKaede Sano, Wakayama University, JapanHiroki Sano, University of Texas at Austin

The Dynamics of eWOM and Business Outcomes: An Empirical Investigation of the Impact of Social Media on Box Office RevenueKacy Kim, Elon UniversitySukki Yoon, Bryant University

Session 5.5 You did WHAT with WHOM?!--Innovation through CooperationRoom: GilpinSession Chair: Michael Obal, University of Massachusetts Lowell

Choosing the Right Partners: The Impact of Internal and External Integration on Innovation PerformanceMichael Obal, University of Massachusetts LowellRangapriya Kannan-Narasimhan, University of San DiegoGuihan Ko, Nottingham University Business School, UK

Technology Sourcing for Website Personalization: A Supply-Side and Demand-Side PerspectivePoonam Oberoi, Groupe Sup de Co La Rochelle, FranceChirag Patel, Grenoble Ecole de Management, FranceChristophe Haon, Grenoble Ecole de Management, France

Open-source Strategy to Enhance Imaginative Intensity and ProfitsNobuyuki Fukawa, Missouri University of Science and TechnologyYanzhi Zhang, Missouri University of Science and TechnologySunil Erevelles, University of North Carolina at Charlotte

Customer Participation in New Product Development and New Product Performance: The Moderating Role of ExpertiseTodd Morgan, Kent State UniversityMichael Obal, University of Massachusetts Lowell



Session 5.6 Analysis Methods in MarketingRoom: Lawrence ASession Chair: Nicole Ponder, Mississippi State University

A Rasch Perspective on Firm Financial Performance in the Pharmaceutical IndustryThani Jambulingam, Saint Joseph’s UniversityCarolin Schellhorn, Saint Joseph’s UniversityRajneesh Sharma, Saint Joseph’s University

Deviant Sociospheres: When Early, Unusual Influence Patterns Proclaim the Coming of Unusual ChoicesJose-Domingo Mora, University of Massachusetts Dartmouth

Logical Analysis of Formative MeasurementGeorge Franke, University of Alabama

May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity AssessmentNicole Ponder, Mississippi State UniversityStacie Waites, Mississippi State University

Session 5.7 Mary Kay/AMS Proposal Award FinalistsRoom: Lawrence BSession Chair: Lauren Beitelspacher, Portland State University

Dynamic Effects of Brand Crisis Events-Does the Cause of the Crisis MatterMax Backhaus, University of Cologne, Germany

Email B2B Sales Negotiation: Influence Strategies as Textual CuesSunil Singh, University of Missouri

Adjusting Advertising Spending When Anticipating a Product Recall? The Marketing-Finance Interface in Product-Harm Crisis ManagementHaibing Gao, University of Florida

You Can’t Make Me, But You Should Try: Benefits of Controlling Behavior by BrandsLura Forcum, University of Indiana

Session 5.8 Online and Social Media Research MethodsRoom: CurtisSession Chair: Alexandra Krallman, Mississippi State University

Perceptual Depreciation and Product Rarity for Online Exchange Willingness of Second-Hand GoodsKuei-Feng Chang, Da-yeh University, TaiwanHao-Wei Yang, Chaoyang University of Technology, Taiwan



This is Sensitive, Let Me Talk to an Avatar: A Structured AbstractCatherine Roster, University of New MexicoMatthew Pickard, University of New MexicoYixing Chen, University of New Mexico

#IHateYourBrand: Social Media Service Recovery Strategies via Twitter: A Structured AbstractAlexandra Krallman, Mississippi State UniversityToni R. Ford, Park UniversityMark Pelletier, Radford UniversityAlisha Horky, Elon University

Session 5.9 A New Era in Marketing’s Strategic InfluenceRoom: Platte River Room

Session Chair: Martin Key, University of Colorado Colorado Springs

Panelists: Martin Key, University of Colorado Colorado Springs Terry Clark, Southern Illinois University Carol Azab, University of Wisconsin-Eau Claire O.C. Ferrell, University of New Mexico David Stewart, Loyola Marymount University Manjit Yadav, Texas A&M University

Wednesday, 10:00-10:30 amRefreshment BreakSponsored by Marketplace® simulationsRoom: Mezzanine Foyer

Wednesday, 10:30-12:00 pm

Session 6.1 Food, Wine, and Coca-Cola!Room: BlakeSession Chair: Dipayan Biswas, University of South Florida

The Effects of Objective and Subjective Knowledge on the Exploratory Acquisition of WineLeyland Pitt, Simon Fraser University, CanadaFrauke Mattison Thompson, King’s College London, UKJoe Vella, University of Malta, MaltaAnne Engstrom, Luleå University of Technology, SwedenAdam J. Mills, Simon Frasier University, Canada/Babson College Jan Kietzmann, Simon Frasier University, Canada



Sponsoring FIFA World Cup vs. Olympic Games - Coca-Cola, a Classic American Brand, and its Explicit and Implicit Success at Worldwide Sport EventsSteffen Schmidt, Leibniz University of Hannover, GermanySascha Langner, Leibniz University of Hannover, GermanyNadine Hennigs, Leibniz University of Hannover, GermanyMatthias Limbach, Dr. Buhmann Schule, GermanyMatthias Rothensee, eye square GmbH, GermanyKlaus-Peter Wiedmann, Leibniz University of Hannover, Germany

Effects of Environmental Factors in Nudging School Children towards More Healthful Food Choices in School CafeteriasDipayan Biswas, University of South FloridaCourtney Szocs, University of South Florida

Session 6.2 Retail Strategies Within and Across the Stores and Shopping ChannelsRoom: Confluence ASession Chair: Jeffrey Carlson, University of Richmond

Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation CostsTakumi Tagashira, Kobe University, JapanChieko Minami, Kobe University, Japan

Moving towards an Omni-channel Strategy: Process and ChallengesKarine Picot-Coupey, University of Rennes, FranceElodie Huré, ESC Rennes School of Business, FranceLauren Piveteau, Direct Optic, France

Branded Store-within-Stores: Differential Impact of “Star” vs. “Supporting Cast” Brands on Brand and Retailer OutcomesVishag Badrinarayanan, Texas State UniversityEnrique Becerra, Texas State University

Session 6.3 Consumption and BrandsRoom: Confluence BSession Chair: Kristy McManus, University of Wisconsin-La Crosse

Post-Consumption Guilt and Rumination: How Positive Reinterpretation Can Help and Drive SatisfactionRenaud Lunardo, Kedge Business School, FranceCamille Saintives, INSEEC, France

Explaining Behavior in Brand Communities: A Sequential Model of Attachment, Tribalism, and Self-EsteemJeremy Sierra, Texas State UniversityVishag Badrinarayanan, Texas State UniversityHarry Taute, Utah Valley University



The Interplay of Brand Attachment and Brand Extension SuccessDaniel Heinrich, Technische Universität Braunschweig, GermanyDavid Sprott, Washington State UniversityCarmen-Maria Albrecht, University of Mannheim, Germany

Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands: A Structured AbstractKristy McManus, University of Wisconsin-La CrosseWilliam Magnus Northington, Idaho State University

Session 6.4 Engaging and Influencing Your Audience through Social MediaRoom: Confluence CSession Chair: Stefanie Paluch, RWTH Aachen University, Germany

An Investigation into the Driving Mechanisms of Consumer EngagementNikoletta-Theofania Siamagka, King’s College London, UKKhanyapuss Punjaisri, Hull University, UKMaria Vittoria Antonacci, King’s College London, UK

@Size vs. #Impact: Social Media Engagement Differences amongst Facebook, Twitter, and Instagram- A Structured AbstractAlexandra Krallman, Mississippi State UniversityMark Pelletier, Radford UniversityFrank G. Adams, Mississippi State University

Managing Social Consumer Voice: A Structured AbstractJoanna Phillips Melancon, Western Kentucky UniversityVassilis Dalakas, California State University, San Marcos

Session 6.5 Channel Integration and Business NetworksRoom: CurtisSession Chair: Joyce A. Young, Indiana State University

Market and Organizational Influences on Inter-Organizational Network ParticipationKimberly Davey, University of Alabama at BirminghamThomas Powers, University of Alabama at Birmingham

ICT’S Integration Effects on the Relationship Benefits and Business Process in Industrial MarketsFumikazu Morimura, Kobe University, JapanChieko Minami, Kobe University, JapanKenichi Nishioka, Kansai University, Japan

Supplier-Customer Relationship in a Business Network ContextSusumu Ohira, Waseda University, JapanDaisuke Ishida, Teikyo University, JapanNaoto Onzo, Waseda University, Japan



Session 6.6 Branding and Sales ManagementRoom: Lawrence ASession Chair: John B. Ford, Old Dominion University

An Empirical Examination of Firm-Initiated Service Termination: A Perceived Justice PerspectiveAmin Nazifi, University of Edinburgh, UKDahlia El-Manstrly, University of Edinburgh, UK

Changing Brand Ownership: A Grounded Theory Study towards an Inside Out Perspective on City BrandingRuya Yuksel, University of Bradford, UK

Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange GovernanceMatthew M. Lastner, Louisiana State UniversityRebecca L. Rast, Louisiana State University

Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of MindJiani Jiang, University of North Texas

Session 6.7 Mary Kay/AMS Dissertation Award FinalistsRoom: Lawrence BSession Chair: Lauren Beitelspacher, Portland State University

Attribution Modeling and Marketing Resource Allocation in an Online EnvironmentHongshuang Li, University of Maryland, College Park

The Paradox of Points-Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty ProgramsSoren Kocher, Dortmund University, Germany

Three Essays on the Role of Ideals and Morality in Consumer Decisions Essay 3: “Did You Earn Your Louis Vuitton?” The Impact of Unearned Conspicuous Signals on Attitudes Toward Conspicuous Consumers and Luxury BrandsSae Rom Lee, University of Texas at San Antonio

Session 6.8 Journal Plagiarism Software Use by Editors and PublishersRoom: Platte River Room

Session Chair: O.C. Ferrell, University of New Mexico

Panelists: O.C. Ferrell, University of New Mexico Barry J. Babin, Louisiana Tech University Tomas Hult, Michigan State University Nick Philipson, Springer Science+Business Media Greg Marshall, Rollins College



Wednesday, 12:00-1:30 pmAMS Awards LuncheonRoom: Augusta


Session 7.1 Gambling, Drinking, Fantasies, and American Football!Room: BlakeSession Chair: Claas Christian Germelmann, University of Bayreuth,

Germany

Beautiful Brutality: Subjective Personal Introspection and One Consumer’s Struggle to Enjoy American FootballJason Flores, Oklahoma City University

Is Fantasy Becoming Reality and Leaving Reality Behind? Investigating the Impact of Fantasy Leagues on Professional Sport League ConsumptionArne Baruca, Sacred Heart UniversityRoberto Saldivar, Ramapo College of New JerseyJason Flores, Oklahoma City University

Fantasy Sports and Gambling: A Comparison of Antecedent Traits and MotivationsDavid Houghton, Southern Illinois University CarbondaleBryan McLeod, Southern Illinois University CarbondaleEdward Nowlin, Southern Illinois University Carbondale

How Does Event Sponsorship Impact Underage Drinking? Below the Line Alcohol Marketing and Underage ConsumersAngeline Close, University of Texas at AustinSeung-Chul Yoo, Loyola University Chicago/Ewha Women’s

University, Republic of KoreaGary Wilcox, University of Texas at Austin

Session 7.3 Social PerspectivesRoom: Confluence BSession Chair: Christy Ashley, East Carolina University

A New Insight into Customer Citizenship Behavior: Concept and Theoretical FrameworkArash Hosseinzadeh, University of Texas-Pan American

Forgiven the Right Way: The Role of Regulatory Fit in Brand Apologies and ForgivenessYoung-A Song, University of Texas at AustinSo Young Lee, University of Texas at AustinTae Rang Choi, University of Texas at AustinMarcos Duran, University of Texas at Austin



An Exploratory Investigation of the Impact of Consumer Emotions and Attitudes on Patronage Intention After Mall Shooting EpisodesJennifer Yurchisin, University of North Carolina at GreensboroKittichai Watchravesringkan, University of North Carolina at

GreensboroRuoh-Nan Yan, Colorado State University

Need for Drama: Scale DevelopmentChristy Ashley, East Carolina University

Session 7.4 Effective Communications in B2B MarketingRoom: Confluence CSession Chair: Adam J. Mills, Simon Fraser University/Babson College

Understanding the Strengths and Weaknesses of a Firm’s Overall Restaurant Image: An Importance Performance AnalysisJennifer A. Espinosa, University of South FloridaLisa Monahan, University of South FloridaDavid J. Ortinau, University of South Florida

Branding and Consumers’ Narratives of Banking in the Financial CrisisDavid A. Gilliam, University of Arkansas at Little RockTeresa K. Preston, University of Arkansas at Little Rock

A Method for the Selection of Appropriate B2B Integrated Marketing Communications mixesLawrence L. Garber, Jr., Elon University, IMT GhaziabadMichael J. Dotson, Appalachian State University

Session 7.5 People in Sales: Consultative Selling, Relationship Building, and Job Satisfaction of SalespeopleRoom: CurtisSession Chair: Jim Zboja, University of Tulsa

The In’s and Out’s of Incumbent Sales Rep Consultation in the Pre-decision Stage of Organizational PurchasingLeff Bonney, Florida State UniversityWilly Bolander, Florida State UniversityBryan W. Hochstein, Florida State University

Salesperson Market Orientation Behavior: Its Determinates and the Mediating Role of Working Smart Behaviors in Sales PerformanceYen-Chun Chen, Chinese Culture University, TaiwanAdriana Amaya Rivas, Chinese Culture University, Taiwan Wann-Yih Wu, Nanhau University, Taiwan

Pharmaceutical Marketing and Relationship Building with PhysiciansNadine Yehya, American University of Beirut, Lebanon



The Impact of Salespeople’s Attribution Biases on Job Satisfaction: The Concept of Unwarranted SatisfactionChristine Jaushyuam Lai, Laval University, CanadaRené Y. Darmon, ESSEC Business School, France

Session 7.6 Services MarketingRoom: Lawrence ASession Chair: John B. Ford, Old Dominion University

Investigating the Issue of Trust: Analyzing the Relationship between Banks, Media and the CustomersLakhbir Singh, University of Derby, UK

The Influence of Student’s Participation on the Perceived Learning: The Role of Student Readiness in Educational ServicesSamaneh Torkzadeh, University of Texas-Pan AmericanMohammadali Zolfagharian, University of Texas-Pan AmericanRamiro Delarosa, University of Texas-Pan American

The Effect of Information Organization and Decision Process On Decision Speed and Accuracy In A Purchase Task ContextShit-Lun Tseng, Clemson UniversityShuya Lu, Louisiana State University

Let Me Get My Manager: The Effects of Participation in Co-created Service Recovery on Frontline EmployeesMichael Peasley, University of MemphisJoshua Coleman, University of Memphis

What attracts You to Shopping Malls? The Relationship between Shopping Value and Shopping Orientation on Purchase Intention Seolwoo Park, Yonsei University, Republic of Korea

Session 7.7 Social Responsibility and BusinessRoom: Lawrence BSession Chair: Heather F. Ross, University of Edinburgh, UK

Developing A Business Sustainability Framework Based Upon the Triple Bottom Line ApproachGöran Svensson, Oslo School of Management, NorwayNils Hogevold, Oslo School of Management, NorwayDaniel Petzer, North-West University, South AfricaCarlos Ferro, Vigo University, SpainCarmen Padin, Vigo University, SpainBeverly Wagner, Strathclyde University, UKJuan Carlos Sosa Varela, Universidad del Turabo, Puerto RicoHB Klopper, Monash South Africa, South Africa

Corporate Social Responsibility and Non-Financial Disclosure - The need for reporting guidelines to be based on simplicity, comparability and accessibility - A Structured AbstractHeather F. Ross, University of Edinburgh, UKTina Harrison, University of Edinburgh, UK



Socially Responsible Joint Ventures, Brand Misconduct, and Recovery Communication: Implications for Relationship QualityAudra Diers-Lawson, Manchester Business School, UKHelen Bruce, Manchester Business School, UK

CSR Scale Development ProposalJeremy Morgan, University of Texas at Arlington

Session 7.8 Meet the Editors IRoom: Platte River Room


Panelists: Robert Palmatier, Journal of the Academy of Marketing Science

V. Kumar, Journal of Marketing David Stewart, Journal of Public Policy & Marketing Manjit Yadav, AMS Review Roland Rust, International Journal of Research in

Marketing

Wednesday, 3:00-3:30 pmRefreshment BreakRoom: Mezzanine Foyer


Session 8.1 Branding of Products and ServicesRoom: BlakeSession Chair: Stephen W. Wang, National Taiwan Ocean University,

Taiwan

Celebrity Endorsement in the Airline SectorStephen W. Wang, National Taiwan Ocean University, TaiwanAngeline Close, University of Texas at AustinWaros Ngamsiriudom, University of North Georgia

How to Make An Efficient Product Bundling in Service IndustryKuei-Feng Chang, Da-yeh University, TaiwanHao-Wei Yang, Chaoyang University of Technology, TaiwanYu-Tsu Lin, Chaoyang University of Technology, Taiwan

A Postmodern Perspective on Marketing Strategies in the Necessitation of Products: A Structured AbstractJakob Braun, University of Texas-Pan American



Session 8.2 Advancing the Cause of Cause-Related MarketingRoom: Confluence A

Session Chair: Katherine Howie, University of Mississippi

Panelists: Katharine Howie, University of Mississippi Parker Woodroof, University of Memphis Josh Coleman, University of Memphis

Session 8.3 Decision MakingRoom: Confluence BSession Chair: Weiling Zhuang, Eastern Kentucky University

The Role of Distraction Effects on Weak-Tie Brand ExtensionsYuli Zhang, Drexel UniversityHyokjin Kwak, Drexel University

Consumer Decision Making through Social Word of MouthNick Hajli, Newcastle University, UK

Mental Accounting and Tuition Increases: A Structured AbstractJohn Godek, Seattle Pacific UniversityKyle B. Murray, University of Alberta, CanadaGary Karns, Seattle Pacific University

How Service Recovery Saves the Buyers: The Role of Forgiveness (A Structured Abstract)Weiling Zhuang, Eastern Kentucky UniversityMaxwell Hsu, University of Wisconsin-Whitewater

Session 8.4 Social Influence and Marketing CommunicationsRoom: Confluence CSession Chair: Dave J. Ortinau, University of South Florida

Celebrity Endorsement and Market Valuation - Evidence from IndiaArpita Agnihotri, IBS, Hyderabad, IndiaSaurabh Bhattacharya, IBS, Hyderabad, India

Towards Understanding Effect of Product Information on Status Consumption: A Structured AbstractReza Movarrei, Grenoble Ecole de Management, France

Testing the French Ad-evoked Nostalgia Scale in a Nomological NetworkAltaf Merchant, University of Washington TacomaJohn B. Ford, Old Dominion UniversityChristian Dianoux, University of Lorraine (CEREFIGE), FranceJean-Luc Hermann, University of Lorraine (CEREFIGE), France



Session 8.5 Exchange Governance and SustainabilityRoom: CurtisSession Chair: Gopal Dutt, University of Northern Iowa

Stakeholder Considerations in Business Sustainability EffortsNils Hogevold, Oslo School of Management, NorwayGöran Svensson, Oslo School of Management, NorwayJuan Carlos SosaVarela, Universidad del Turabo, Puerto RicoHB Klopper, Monash South Africa, South AfricaCarmen Padin, Vigo University, SpainCarlos Ferro, Vigo University, SpainDanie Petzer, North-West University, South AfricaBeverly Wagner, Strathclyde University, UK

Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship StructuresFrank G. Adams, Mississippi State UniversityV. Myles Landers, Rochester Institute of TechnologyColin B. Gabler, Ohio University

The Impact of Product Disposal Strategies on Triple Bottom-Line Performance in Supply Chains: The Role of Relational ResourcesKarthik Iyer, University of Northern IowaGopal Dutt, University of Northern Iowa

Session 8.6 Doctoral Colloquium Session: The Difficulties and Issues that Doctoral Students Face in the Process of Transitioning into the Role of Researcher and Scholar: A Ph.D. Student PerspectiveRoom: Lawrence A

Session Chair: David J. Ortinau, University of South Florida

Panelists: Jennifer A. Espinosa, University of South Florida Lisa Monahan, University of South Florida Nina Krey, Louisiana Tech University Joanne M. Tran, Louisiana Tech University

Session 8.7 Can Marketing Enhance Consumer Empowerment?Room: Lawrence BSession Chair: Willam Jones, University of South Dakota

Using Community-Based Social Marketing to Change Youth Littering BehaviorMine Ucok Hughes, Woodbury UniversityWill McConnell, Woodbury University

Paving the Way to a Safety Culture: Introducing a Hierarchical Feedback-based FrameworkAnjala Krishen, University of Nevada, Las VegasPushkin Kachroo, University of Nevada, Las VegasShaurya Agarwal, University of Nevada, Las Vegas



Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for IndividualsMarilyn Giroux, Concordia University, CanadaFrank Pons, Universite Laval, Kedge Business School, CanadaLionel Maltese, Universite Laval, Kedge Business School, France

Social Marketing: Legal Assistance in IndonesiaAdilla Anggraeni, Binus University International, IndonesiaSari Wahyuni, University of Indonesia, Indonesia

Wednesday, 4:00-6:00 pmTheory ForumRoom: Platte River RoomSession Chair: Manjit Yadav, Texas A&M University

From Ideas to Impactful Marketing Theory: Issue and ApproachesTerry Clark, Southern Illinois UniversityJohn Lynch, University of ColoradoLinda Price, University of ArizonaRajan Varadarajan, Texas A&M University

Wednesday, 6:00-7:00 pmReceptionRoom: Mezzanine Foyer


Thursday, 8:30-10:00 am

DAILY HIGHLIGHTS • Thursday, May 14, 2015


JAMS Editorial Review Board MeetingLawrence A, 8:30 – 10:00 am

Refreshment BreakSponsored by StratX SimulationsMezzanine Foyer, 10:00 – 10:30 am

Meet the Editors IIPlatte River Room, 10:30 – 12:00 pm

LunchOn Your Own, 12:00 – 1:30 pm

AMS Board of Governors MeetingRoom TBA, 12:00 – 1:30 pm

AMS Review Editorial Review Board MeetingConfluence B, 1:30 – 3:00 pm


AMS Business MeetingRoom Platte River Room, 5:00 – 6:00 pm

President’s Reception Mezzanine Foyer, 6:00 – 7:00 pm

President’s BanquetSponsored by Springer

Confluence AB, 7:00 pm


Session 9.1 International Marketing Part 4: Luxury, Retail and Service ValueRoom: BlakeSession Chair: Boryana V. Dimitrova, Drexel University

National Culture and Grocery Retail StructureBoryana V. Dimitrova, Drexel UniversityBert Rosenbloom, Drexel UniversityTrina Larsen Andras, Drexel University

Antecedents and Outcomes of Country-of-Origin Effect: The Extended Self-Congruity Context (ESCT)Dafnis N. Coudounaris, University of Vaasa, Finland



Evolutionary Origins of Female and Male Shopping Styles: A Structured AbstractCharles Dennis, University of Middlesex, UKJ. Josko Brakus, University of Leeds, UKGemma Garcia, Universidad Rey Juan Carlos, SpainCharles McIntyre, Bournemouth University, UKTamira King, Cranfield School of Management, UKEleftherios Alamanos, University of Lincoln, UK

The Impact of National Context on Consumer Evaluation of Service Value: A qualitative Study of Developed and Emerging International Market ConsumersEthelbert Osinachukwu, University of Manchester, UKJikyeong Kang, University of Manchester, UK

Session 9.2 Empowering Millennials: Teaching and Learning ChallengesRoom: Confluence A

Session Chair: Frauke Mattison Thompson, King’s College, UK

Panelists: Frauke Mattison Thompson, King’s College, UK Tim Foster, Luleå University of Technology, Sweden Carola Strandberg, Luleå University of Technology,

Sweden Lisa Pouliot, Luleå University of Technology, Sweden

Session 9.3 Consumer Behavior Mix IRoom: Confluence BSession Chair: Lynn Kahle, University of Oregon

The Effectiveness of Donation Advertising: An Experimental Study for Felt Ethnicity and Messages on In-Groups and Out-GroupsChristina Chung, Ramapo CollegeEmi Moriuchi, Fort Hays State University

Nostalgia’s Role in RetromarketingDamien Hallegatte, Université du Québec à Chicoutimi, CanadaFrancois Marticotte, ESG-UQAM, Canada

Product Information Order Effect on Consumer EvaluationMatthew Liu, University of Macau, Peoples Republic of ChinaRongwei Chu, Fudan University, Peoples Republic of ChinaIan Phau, Curtin University, Australia

Consumer Behavior and Religion: An Investigation in SingaporeLynn Kahle, University of OregonElizabeth Minton, University of WyomingSiok Kuan Tambya, National University of Singapore, SingaporeSoo Jiuan Tan, National University of Singapore, Singapore



Session 9.4 Consumer Behavior Perspectives on Social MediaRoom: Confluence CSession Chair: Elodie Huré, ESC Rennes School of Business, France

‘Remember When?’: Analyzing Nostalgic and General Facebook PostsSergio Davalos, University of Washington TacomaAltaf Merchant, University of Washington TacomaGregory Rose, University of Washington Tacoma

Measuring Trust in Electronic Word-of-Mouth: A Rigid Research FrameworkWolfgang Weitzl, University of Vienna, AustriaRobert Zniva, WU Vienna University of Economics and Business,

Austria

I Will Follow Him - The Value of Human Brands’ Social Media Power for New Product SuccessAnn-Kristin Knapp, University of Muenster, GermanyNora Paehler vor der Holte, University of Muenster, GermanyThorsten Hennig-Thurau, University of Muenster, Germany

Digital Buddies: Parasocial Interactions and Relationships in Social Media CommunitiesMujde Yuksel, Suffolk University

Session 9.5 The Big Picture of Sales Management: Marketing Integration, Coaching, and BrandsRoom: CurtisSession Chair: Willy Bolander, Florida State University

An Initial Assessment of Measurement Invariance in Sales Force Coaching: Comparing the French and Spanish Versions of Ellinger’s Coaching MeasureClaudio Pousa, Lakehead University, Canada

The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized versus Desired IntegrationStefan Sleep, University of Georgia Son Lam, University of GeorgiaJohn Hulland, University of Georgia

Salesperson Brand Ambassadorship: A Social Capital PerspectiveMaria Rouziou, HEC Paris, FranceDominique Rouziès, HEC Paris, France



Session 9.6 Price, Promotions and FeesRoom: GilpinSession Chair: Tobias Schäfers, TU Dortmund University, Germany

In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured AbstractSilke Bambauer-Sachse, University of Fribourg, SwitzerlandLaura Massera, University of Fribourg, Switzerland

The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee SwitchesGerrit P. Cziehso, TU Dortmund University, GermanyTobias Schäfers, TU Dortmund University, Germany

Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price PromotionsMonika Kukar-Kinney, University of RichmondJeffrey Carlson, University of Richmond

Price Discounts and Gift Choice: The Interplay between Economic and Social ValueZhuofan Zhang, University of Texas at El PasoFernando R. Jiménez, University of Texas at El Paso

Session 9.7 The Use and Impact of Social Media in Marketing EducationRoom: Lawrence BSession Chair: Ali Besharat, University of Denver

The Use of Social Media in Higher EducationTim Foster, Luleå University of Technology, SwedenMana Farshid, Luleå University of Technology, SwedenSadia Juena, Luleå University of Technology, SwedenAsa Wallstrom, Luleå University of Technology, Sweden

Towards A Better Understanding of Marketing Students’ Perceptions of Twitter As A Pedagogical ToolKhaled Aboulnasr, Florida Gulf Coast University

Chevys, ADDYs, and Fink’s – Oh My! The Creation of Award Winning Advertising within an Educational ContextTheresa Billiot, Cameron UniversityKevin J. Shanahan, Mississippi State UniversityRobert Barnwell, Mississippi State University



Session 9.8 Wearable Technology: Trends and Opportunities for OrganizationsRoom: Platte River Room

Session Chair: Karen Robson, Simon Fraser University, Canada

Panelists: Karen Robson, Simon Fraser University, Canada Leyland Pitt, Simon Fraser University, Canada Jan Kietzmann, Simon Fraser University, Canada Wade Halvorson, SP Jain Graduate School of

Management, India Asa Wallstrom, Luleå University of Technology,

Sweden

Session 9.9 JAMS Editorial Review Board MeetingRoom: Lawrence A

Thursday, 10:00-10:30 amRefreshment Break Sponsored by StratX SimulationsRoom: Mezzanine Foyer

Thursday, 10:30-12:00 pm

Session 10.1 International Marketing Part 5: Communication in a Global EnvironmentRoom: BlakeSession Chair: Cindy Wang, University of Oregon

Efficacy of Promotional Offers in Poor Households - Insights from the Bottom of the PyramidShruti Gupta, Penn State Abington

The Analytical Model of Country Resources, Country Image and Foreign Direct Investment: The Country Branding ImplicationsQin Sun, Trident University International

You Look Marvelous: The World of Flattery in MarketingCindy Wang, University of OregonNamika Sagara, Duke University/Sagara ConsultingLynn Kahle, University of Oregon



Session 10.2 Difficult Destinations: Attracting People and Organizations to Peripheral PlacesRoom: Confluence A

Session Chair: Christina Atanasova, Simon Fraser University, Canada

Panelists: Christina Atanasova, Simon Fraser University, Canada Mana Farshid, Luleå University of Technology, Sweden Anne Engström, Luleå University of Technology,

Sweden Maria Ek Styvén, Luleå University of Technology,

Sweden

Session 10.3 Consumer Behavior Mix IIRoom: Confluence BSession Chair: Christopher Lee, Temple University

The Effect of Mortality Salience on Approach Versus Avoidance Motivations and Product PreferencesJudith Partouche-Sebban, ESG Management School, FranceDenis Guiot, Paris Dauphine University, France

The Influence of Perceived Justice on Service Satisfaction and Behavioral Intentions in Service Encounters at Retail Banks in A Post-Complaint SettingDaniel Petzer, North-West University, South AfricaGöran Svensson, Oslo School of Management, NorwayChristine De Meyer-Heydenrych, University of Johannesburg, South

Africa

I Get High with a Little Help from My Friends: Toward a Topology of Anomic ProductsAubrey Fowler III, Valdosta State University

Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions: A Structured AbstractChristopher Lee, Temple University

Session 10.4 Co-Creation of Value in the Digital WorldRoom: Confluence CSession Chair: Janna Parker, Georgia College and State University

Contemporary e-commerce Sites: Perceived Value of the Netflix Self-Service AppAdesegun Oyedele, St. Cloud State University

The Impact of Webshop Familiarity and Online Customer Review Valence on Customers’ Trust and Purchase, Word-of-Mouth, and Information Seeking IntentionsArdion Beldad, University of Twente, NetherlandsJoske Behrens, University of Twente, NetherlandsJoyce Karreman, University of Twente, Netherlands



Customer Value Co-Creation In Social Media: Conceptualization and AntecedentsArash Hosseinzadeh, University of Texas Pan-AmericanMohammadali Zolfagharian, University of Texas Pan-American

The Effect of Product Reviews on Bundled ProductsPatrick Fennell, Louisiana State UniversityChatt Pongpatipat, Simpson College

Session 10.5 Sports Marketing and Fan ReactionsRoom: CurtisSession Chair: Guido Ellert, Macromedia University of Applied

Science, Germany

Stochastic Nature of Attending Behavior at Sporting Events: A Structured AbstractGiang Trinh, University of South Australia, Australia

I Can’t Stand My Team, But I Can’t Live Without It: Ambivalence among Highly Identified Sports FansFrank Pons, Universite Laval, Kedge Business School, CanadaMarilyn Giroux, Concordia University, CanadaLionel Maltese, Universite Laval, Kedge Business School, France

Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand IntegrationJonathan Jensen, Ohio State UniversityJoe Cobbs, Northern Kentucky UniversityPatrick Walsh, Syracuse UniversityBrian Turner, Ohio State University

From TV Commercial to Online Search: Effectiveness of Super Bowl AdvertisingDan Li, University of Texas at Austin

Session 10.6 Consumer Motivations and Value in RetailingRoom: Lawrence ASession Chair: Nancy Ridgway, University of Richmond

Exploring Showrooming Experiences at Small RetailersAlisha Horky, Elon UniversityJoel Collier, Mississippi State University

How Vital is Price to Compulsive Collectors?Nancy Ridgway, University of RichmondMonika Kukar-Kinney, University of RichmondAmit Eynan, University of Richmond



The Interpersonal Utility of Shopping: Confirmatory Study and ImplicationsJose-Domingo Mora, University of Massachusetts DartmouthEva Maria Gonzalez Hernandez, Instituto Tecnologico de Monterrey,

MexicoManouchehr Yousef Sibdari, University of Massachusetts

Dartmouth

Session 10.7 Marketing and the Socially-Conscious Consumer InterfaceRoom: Lawrence BSession Chair: Kevin Lehnert, Grand Valley State University

Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the VictimRenaud Lunardo, Kedge Business School, FranceValery Bezençon, University of Neuchâtel, Switzerland

Perceived Marketplace Influence and Sustainable Consumption: Does What We Do Matter?R. Bret Leary, University of WyomingRichard J. Vann, University of Wyoming

Are We All Equal in the Face of Social Comparison? The Moderating Role of Consumer Values: A Structured AbstractAmanda Pruski Yamim, NEOMA Business School, FranceWalter Meucci Nique, Universidade Federal do Rio Grande do Sul, BrazilAdilson Borges, NEOMA Business School, France

Understanding and Defining the Socially Conscious ConsumerAlexis Croswell, Grand Valley State UniversityKevin Lehnert, Grand Valley State UniversityChris Hinsch, Grand Valley State University

Session 10.8 Meet the Editors IIRoom: Platte River Room


Panelists: Greg Marshall, Journal of Marketing Theory and Practice Brian Ratchford, Journal of Interactive Marketing John B. Ford, Journal of Advertising Research S. Brown, Journal of Retailing Barry J. Babin, Journal of Business Research Debra Zahay-Blatz, Journal of Interactive Marketing

Thursday, 12:00-1:30 pmLunch on your own

AMS Board of Governors MeetingRoom: TBA




Session 11.1 Spectator Sports, Value Co-Creation, and ConnectednessRoom: BlakeSession Chair: Patricia Rossi, Grenoble Ecole de Management, France

Co-Creation in the Sport Media Network: Attention Creating and Attention Destruction Interdependencies between Live and Media AdvertisementsGuido Ellert, Macromedia University of Applied Science, GermanySimon Dallwig, Macromedia University of Applied Science, Germany

Co-creation of Value through Virtual Sports CommunitiesNick Hajli, Newcastle University, UK

Side Effects of Rivalries: Are Fans Less Likely to Help Rivals in Need?Bennett Cherry, California State University, San MarcosVassilis Dalakas, California State University, San MarcosColleen Bee, Oregon State University

Fan Experience in Spectator Sports and the Feeling of Social ConnectednessMaximilian Stieler, University of Bayreuth, GermanyClaas Christian Germelmann, University of Bayreuth, Germany

Session 11.2 Make or Buy Brand Equity: Entrepreneurial Brand ManagementRoom: Confluence A

Session Chair: Joseph Vella, University of Malta, Malta

Panelists: Joseph Vella, University of Malta, Malta Terrance Brown, KTH Royal Institute of Technology,

Sweden Henrik Uggla, KTH Royal Institute of Technology,

Sweden Serdar Temiz, KTH Royal Institute of Technology,

Sweden

Session 11.3 AMS Review Editorial Review Board MeetingRoom: Confluence B

Session 11.4 Promotion and Social MarketingRoom: Confluence CSession Chair: Kathryn Pounders, University of Texas at Austin

Do Pro-Social Ads Influence Social Attitudes and Consumer ResponseKevin Lehnert, Grand Valley State UniversityChris Hinsch, Grand Valley State UniversityAlexis Croswell, Grand Valley State University



There’s A Silver Lining: Information Quality, Trust and Positive Meaning After A CrisisMaria Ek Styvén, Luleå University of Technology, SwedenAnne Engström, Luleå University of Technology, SwedenEsmail Salehi-Sangari, KTH Royal Institute of Technology, SwedenMana Farshid, Luleå University of Technology, Sweden

The Mediating Role of Message Concreteness and Perceived Persuasiveness in Explaining the Match Effect between Temporal Frame and Self-ViewSeungae Suzy Lee, University of Texas at Austin

Session 11.5 Value Creation in Marketing ChannelsRoom: CurtisSession Chair: Abdullah Alhidari, King Saud University, Saudi Arabia

Protecting Brand Value: Walking the Talk After the SaleJoel Le Bon, University of HoustonDoug Hughes, Michigan State UniversityWyatt Schrock, Michigan State UniversityDwight Merunka, CERGAM, Aix-Marseille University, France/Kedge

Business School, France

Can High-Status Local Partners Lead to Success in Developing Economies? Managing Quality, Order and Opportunism in Emerging MarketsAnnie H. Liu, Texas State UniversityA. Noel Gould, University of Wisconsin-Eau ClaireYang Yu, University of Wellington, New Zealand

The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in TaiwanStephen W. Wang, National Taiwan Ocean University, TaiwanLou E. Pelton, University of North Texas

Session 11.6 Store Satisfaction, Patronage, and Customer ReferralsRoom: Lawrence ASession Chair: Stephanie Mangus, Michigan State University

Price and Quality Value: Impacts On Store and Service SatisfactionThomas Powers, University of Alabama at BirminghamJ’Aime Jennings, University of Alabama at BirminghamEric Jack, University of Alabama at Birmingham

The Effect of Consumer Local Engagement and Personal Values on Local Store PatronageMika Skippari, University of Tampere, FinlandJussi Nyrhinen, University of Jyvaskyla, FinlandHeikki Karjaluoto, University of Jyvaskyla, Finland

Friends & Family – To Refer or Not to Refer?Stephanie Mangus, Michigan State UniversityPatrick Fennell, Louisiana State University



Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy ResearchRoom: Lawrence BSession Chair: Maureen Bourassa, University of Saskatchewan,

Canada

When Do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature ReviewSabrina Spence, Brock University, CanadaKai-Yu Wang, Brock University, CanadaNarongsak Thongpapanl, Brock University, CanadaTodd Green, Brock University, Canada

Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Credibility Carolyn Findley Musgrove, Indiana University SoutheastPilsik Choi, Indiana University SoutheastK. Christopher Cox, Indiana University Southeast

Knowledge is Power: Why Public Knowledge Matters to CharitiesMaureen Bourassa, University of Saskatchewan, CanadaAbbey Stang, University of Saskatchewan, Canada

Knowledge Utilization by Policy Makers: Is There a Role for Marketing?Lauren Arnold, University of Saskatchewan, CanadaMaureen Bourassa, University of Saskatchewan, CanadaLoleen Berdahl, University of Saskatchewan, CanadaJana Fried, Coventry University, UKScott Bell, University of Saskatchewan, Canada

Thursday, 3:00-3:30 pmRefreshment BreakRoom: Mezzanine Foyer




Session 12.2 Opportunities and Challenges at the Marketing-Entrepreneurship InterfaceRoom: Confluence A

Session Chair: Esmail Sangari, KTH Royal Institute of Technology, Sweden

Panelists: Esmail Sangari, KTH Royal Institute of Technology, Sweden

Sussie Morrish, University of Canterbury, UK Tek Thongpapanl, Brock University, Canada Morgan Miles, University of Tennessee Adam J. Mills, Simon Fraser University, Canada/

Babson College Leyland Pitt, Simon Fraser University, Canada

Session 12.5 Technology and Problem Solving in the Selling EnvironmentRoom: CurtisSession Chair: Blake Runnalls, Michigan State University

Antecedents and Consequences of Sales Force Technology Use: A Structured AbstractRocio Rodríguez Herrera, Murcia University, SpainSergio Roman Nicolas, Murcia University, Spain

Sales Force Acceptance of Disruptive TechnologiesMichael Obal, University of Massachusetts LowellNathan Fong, Temple University

Business-to-Business Solution Provision: An Empirical Investigation of the Deliberate Vs. Creative Problem Solving Routines of SalespeopleSreedhar Madhavaram, Cleveland State UniversityVishag Badrinarayanan, Texas State University–San Marcos

Session 12.6 Reviews, Reviewing, and Comparative Methods in MarketingRoom: Lawrence ASession Chair: Robert Ping, Wright State University

Measuring New Phenomena: A Review of Consumer Behavior Scale DevelopmentIsmail Karabas, Washington State UniversityTJ Weber, Washington State University



A Comparative Evaluation of New and Established Methods for Structural Equation ModelingKai Thiele, Hamburg University of Technology, GermanyMarko Sarstedt, Otto-von-Guericke-University Magdeburg,

Germany/University of Newcastle, AustraliaChristian M. Ringle, Hamburg University of Technology, Germany

Living Dangerously: Generalizing in Case Study ResearchJillian Farquhar, London Metropolitan University, UKLinda Deigh, University of Bedfordshire, UK

Notes on Reviewing: Judging Marketing Theory-Testing PapersRobert Ping, Wright State University

Session 12.7 Decision MakingRoom: Lawrence BSession Chair: Achilleas Boukis, University of Sussex, UK

Jumped or Pushed?: Understanding Customer Switching in the Banking ContextHanim Misbah, Universiti Sains Islam Malaysia, MalaysiaTina Harrison, University of Edinburgh, UKEssam Ibrahim, University of Edinburgh, UK

Interactive Effects of Service Attributes on Customer SatisfactionLi Yan, University of Macau, Peoples Republic of ChinaMatthew Liu, University of Macau, Peoples Republic of ChinaIan Phau, Curtin University, AustraliaMichael Lwin, Curtin University, AustraliaJames Brock, Pacific Lutheran University

Driving Employee-Based Brand EquityAchilleas Boukis, University of Sussex, UK George Christodoulides, Birkbeck, University of London, UK

Thursday, 5:00-6:00 pmAMS Business MeetingRoom: Platte River Room

Thursday, 6:00-7:00 pmPresident’s ReceptionRoom: Mezzanine Foyer

Thursday, 7:00 pmPresident’s BanquetSponsored by SpringerRoom: Confluence AB


INDEX

INDEX

AAbeza, Gashaw . . . . . . . . . 3.1Aboulnasr, Khaled . . . . . . . 9.7Achabou, Mohamed Akli . . . .1.1Adams, Frank . . . . . . . 6.4, 8.5Agarwal, Shaurya . . . . . . . . 8.7Agnihotri, Arpita . . . . . . . . 8.4Aiken, K. Damon . . . . . . . . 1.7Ajjan, Haya. . . . . . . . . . . . 5.4Akaka, Melissa Archpru . . . . 5.2Alamanos, Eleftherios . . . . . 9.1Albrecht, Carmen-Maria . . . . 6.3Alford, Bruce . . . . . . . . . . 4.3Alhidari, Abdullah . . . . . . . 1.5Alvarez, Sharon . . . . . . . . . 5.2Anaza, Emeka . . . . . . . . . . 4.1Anaza, Nwamaka . . . . . . . . 4.1Andras, Trina Larsen . . . . . . 9.1Anggraeni, Adilla . . . . . . . . 8.7Ansell, Jake . . . . . . . . . . . 2.2Antonacci, Maria Vittoria . . . 6.4Anwar, Syed . . . . . . . . . . . 4.1Arden, Christine . . . . . . . . 2.3Arnold, Lauren . . . . . . . . . 11.7Arnott, David C. . . . . . . . . 4.1Ashley, Christy . . . . . . . . . 7.3Ashraf, Abdul . . . . . . . . . . 1.4Atanasova, Christina . . . . . 10.2Azab, Carol . . . . . . . . . . . 5.9

BBabin, Barry J. . . . . . . . 6.8, 10.8Backhaus, Max . . . . . . . . . 5.7Badrinarayanan, Vishag. . 4.4, 6.2,

6.3, 12.5Bambauer-Sachse, Silke . .2.3, 9.6Barnwell, Robert . . . . . . 3.4, 9.7Barral, Luis Miguel . . . . . . . 4.5Baruca, Arne. . . . . . . . . . . 7.1Becerra, Enrique . . . . . . . . 6.2Bee, Colleen . . . . . . . . . . . 11.1Behrens, Joske. . . . . . . . . 10.4Beitelspacher, Lauren . . . 5.7, 6.7Beldad, Ardion . . . . . . . . 10.4Bell, Scott . . . . . . . . . . . . 11.7

Beninger, Stefanie . . . . . . . 5.4Berdahl, Loleen . . . . . . . . . 11.7Bezençon, Valery . . . . . . . 10.7Bhattacharya, Saurabh . . . . . 8.4Bicen, Pelin . . . . . . . . . . . 4.4Billiot, Theresa . . . . . . . . . 9.7Birkholt, Marty . . . . . . . . . 1.5Biswas, Dipayan . . . . . 1.3, 3.7, 6.1Blankson, Charles . . . . . . . . 4.1Bolander, Willy . . . . . . . . . 7.5Bonney, Leff . . . . . . . . . . . 7.5Borges, Adilson . . . . . . .3.1, 10.7Boukis, Achilleas . . . . . 5.3, 12.7Bourassa, Maureen . . . . . . . 11.7Brakus, J. Josko . . . . . . . . . 9.1Braun, Jakob . . . . . . . 2.1, 3.6, 8.1Brettel, Malte . . . . . . . . . . 1.4Brock, James. . . . . . . . . . .12.7Brown, S. . . . . . . . . . . . . 10.8Brown, Terrance. . . . . . . . . 11.2Bruce, Helen. . . . . . . . . 1.5, 7.7

CCadotte, Ernest . . . . . . . . . 2.8Capozzoli, Ernest . . . . . . . . 3.5Cardona, Adolfo Rudy . . . . . 2.1Carlson, Jeffrey . . . . . . . . . 9.6Cavazos, Carmina . . . . . . . . 4.4Chang, Kuei-Feng . . . . . . 5.8, 8.1Chang, Wei-Lun . . . . . . . . . 5.3Chapman, Kenneth J., . . . . . 1.7Chen, Yen-Chun . . . . . . 2.5, 7.5Chen, Yixing . . . . . . . . . . . 5.8Cheng, Chenxi. . . . . . . . . . 2.6Cherry, Bennett . . . . . . . . . 11.1Choi, Pilsik . . . . . . . . . . . . 11.7Choi, Taerang . . . . . . . . . . 7.3Christodoulides, George. . . .12.7Chu, Rongwei . . . . . . . . 4.7, 9.3Chukwuagozie, Ethelbert Osinachukwu . . . . . . . . . . 9.1Chun, Young. . . . . . . . . . . 2.6Chung, Christina . . . . . . . . 9.3Cinelli, Melissa . . . . . . . . . 3.4Clark, Terry . . . . . . . . .5.9, 8.8Close, Angeline . . . . . . 1.1, 7.1, 8.1

Author Session Author Session


INDEX


Cobbs, Joe . . . . . . . . . . . 10.5Coleman, Josh . . . . . . . .7.6, 8.2Collier, Joel . . . . . . . . . . 10.6Coudounaris, Dafnis N. . . . . 9.1Coughlan, Joseph . . . . . . . . 3.5Cox, K. Christopher . . . . . . 11.7Crittenden, Victoria . . . . . . 5.4Croswell, Alexis . . . . . . 10.7, 11.4Cruz, Ryan E. . . . . . . . . . . 2.4Cuny, Caroline. . . . . . . . . . 1.3Cziehso, Gerrit P. . . . . . . . . 9.6

DDabas, Chitra . . . . . . . . . . 4.7Dalakas, Vassilis . . . . . . . 6.4, 11.1Dallwig, Simon . . . . . . . . . 11.1Dang, Anh . . . . . . . . . . . . 3.6Darmon, René Y. . . . . . . . . 7.5Davalos, Sergio . . . . . . . . . 9.4Davari, Arezoo . . . . . . . . . 1.5Davey, Kimberly. . . . . . . . . 6.5Deigh, Linda . . . . . . . . 3.2, 12.6Dekhili, Sihem. . . . . . . . . . .1.1Delarosa, Ramiro . . . . . . . . 7.6De Meyer-Heydenrych, Christine . . . . . . . . . . . . 10.3Dennis, Charles . . . . . . . . . 9.1Devlin, James . . . . . . . . . . 2.2Dianoux, Christian . . . . . . . 8.4Dickinson, John . . . . . . . 2.7, 2.7Diers-Lawson, Audra . . . . 1.5, 7.7Dimitrova, Boryana V. . . . . . 9.1Ding, Yuan . . . . . . . . . . . . 5.1Dotson, Michael J. . . . . . . . 7.4Duran, Marcos. . . . . . . . . . 7.3Dutt, Gopal . . . . . . . . . . . 8.5

EEastman, Marilyn . . . . . . . . 1.7Ek Styvén, Maria . . . . . 10.2, 11.4El-Manstrly, Dahlia . . . . . . . 6.6Ellert, Guido . . . . . . . . . . . 11.1Ellis-Chadwick, Fiona . . . . . . 3.5Engström, Anne. . . . 6.1, 10.2, 11.4Erevelles, Sunil . . . . . . . . . 5.5Esmark, Carol . . . . . . . . . . 5.3Espinosa, Jennifer . . . . . .7.4, 8.6Estelami, Hooman . . . . . . . 2.2

Eynan, Amit . . . . . . . . . . 10.6

FFarquhar, Jillian . . . . . . 3.2, 12.6Farshid, Mana . . . . . 9.7, 10.2, 11.4Fennell, Patrick . . . . . . 10.4, 11.6Ferrell, O.C. . 3.8, 5.9, 6.8, 7.8, 10.8Ferro, Carlos . . . . . . . . . 7.7, 8.5Flores, Jason . . . . . . . . . 2.7, 7.1Fong, Nathan . . . . . . . . . 12.5Forcum, Lura. . . . . . . . . . . 5.7Ford, John . . . . . . . . . 8.4, 10.4Ford, Toni R. . . . . . . . . . . . 5.8Fornerino, Marianela . . . . . . 1.3Foster, Tim. . . . . . . . . .9.2, 9.7Fowler III, Aubrey . . . . . . . 10.3Franke, George . . . . . . . . . 5.6Fresneda, Jorge . . . . . . . . . 4.7Fried, Jana . . . . . . . . . . . . 11.7Fukawa, Nobuyuki . . . . . . . 5.5

GGabler, Colin B., . . . . . . . . . 8.5Gammoh, Bashar . . . . . . . . 5.4Gao, Haibing. . . . . . . . . . . 5.7Garber, Jr. Lawrence L., . . . . . 7.4Garcia, Gemma . . . . . . . . . 9.1Gavish, Yossi. . . . . . . . . . . 3.3Germelmann, Claas Christian . 11.1Gilliam, David A. . . . . . . . . 7.4Gironda, John . . . . . . . . . . 2.4Giroux, Marilyn . . . . 4.3, 8.7, 10.5Godek, John . . . . . . . . . . . 8.3Gonzalez Hernandez, Eva Maria . . . . . . . . . . . 10.6Gould, A. Noel . . . . . . . . . 11.5Green, Todd . . . . . . . . . . . 11.7Grohmann, Bianca . . . . . . . 4.3Groza, Mark . . . . . . . . . . . 4.5Groza, Mya . . . . . . . . . . . 4.5Guiot, Denis . . . . . . . . . . 10.3Gunderson, Jordan . . . . . . . 4.4Gupta, Shruti . . . . . . . . . . 10.1

HHajli, Nick . . . . . . . . . . 8.3, 11.1Hall, Kenneth . . . . . . . . . . 1.7Hallegatte, Damien . . . . . . . 9.3Halvorson, Wade . . . . . . . . 9.8


INDEX


Haon, Christophe. . . . . . . . 5.5Harrison, Tina . . . . . 2.2, 7.7, 12.7Hartley, Philip . . . . . . . . 2.1, 3.4Heinrich, Daniel . . . . . . . . . 6.3Heinze, Timothy C. . . . . . . . 1.7Heinzle, Priska. . . . . . . . . . 2.3Hellemann, Niklas . . . . . . . 1.4Hennig-Thurau, Thorsten . . . 9.4Hennigs, Nadine . . . . . . . . 6.1Hermann, Jean-Luc . . . . . . . 8.4Hinsch, Chris . . . . . . . 10.7, 11.4Hirvonen, Saku . . . . . . . . . 2.5Hochstein, Bryan W. . . . . . . 7.5Hodges, Nancy . . . . . . .2.4, 3.3Hogevold, Nils . . . . . . . 7.7, 8.5Hood, Karen M. . . . . . . . . . 2.6Hopkins, Christopher D. . . . . 2.6Horky, Alisha . . . . . . . 5.8, 10.6Hosseinzadeh, Arash . . . 7.3, 10.4Houghton, David . . . . . . . . 7.1Howard, Carol Howard . . . . . 2.7Howie, Katharine . . . . . . . . 8.2Hsu, Liwu . . . . . . . . . . . . 4.2Hsu, Maxwell . . . . . . . . . . 8.3Hu, Han-Fen . . . . . . . . . . . 4.4Hu, Jing . . . . . . . . . . . . . . 3.3Huaman-Ramirez, Richard . . . 1.3Hughes, Doug . . . . . . . . . . 11.5Hulland, John . . . . . . . . . . 9.5Hult, Tomas . . . . . . . . . . . 6.8Huré, Elodie . . . . . . . . . . . 6.2Huybers, Twan . . . . . . . . . 3.1

IIbrahim, Essam . . . . . . . . .12.7Ishida, Daisuke . . . . . . . . . 6.5Ivanauskiene, Neringa . . . . . 1.4Iyer, Karthik . . . . . . . . . . . 8.5Iyer, Pramod . . . . . . . . . . . 1.5

JJack, Eric . . . . . . . . . . . . . 11.6Jain, Varsha . . . . . . . . . . . 3.3Jambulingam, Thani. . . . . . . 5.6Jennings, J’Aime . . . . . . . . . 11.6Jensen, Jonathan . . . . . . . 10.5Jiang, Jiani . . . . . . . . . . . . 6.6Jiménez, Fernando R., . . . . . 9.6

Jin, Byoungho . . . . . . . . . . 4.2Johnson, Catherine . . . . . . . .1.1Juena, Sadia . . . . . . . . . . . 9.7

KKachroo, Pushkin . . . . . . . . 8.7Kahle, Lynn . . . . . . . . 9.3, 10.1Kang, Jikyeong. . . . . . . . . . 9.1Kannan-Narasimhan, Rangapriya . . . . . . . . . . . . 5.5Karabas, Ismail . . . . . . . . 12.6Karjaluoto, Heikki. . . . . . . . 11.6Karns, Gary . . . . . . . . . . . 8.3Karreman, Joyce. . . . . . . . 10.4Kashmiri, Saim. . . . . . . .3.4, 4.2Kastanakis, Minas . . . . . . . . 5.3Keeling, Debbie . . . . . . . . . 4.2Kennedy, Aileen. . . . . . . . . 3.5Ketron, Seth . . . . . . . . . . . 4.1Key, Martin . . . . . . . . . . . 5.9Khanna, Monica . . . . . . . . . 1.5Kietzmann, Jan . . . . . . . 6.1, 9.8Kim, Kacy . . . . . . . . . . . . 5.4King, Tamira . . . . . . . . . . . 9.1Kjellberg, Hans . . . . . . . . . 5.2Klopper, HB . . . . . . . . . 7.7, 8.5Knapp, Ann-Kristin . . . . . . . 9.4Ko, Guihan . . . . . . . . . . . . 5.5Kocher, Soren . . . . . . . . . . 6.7Korschun, Daniel . . . . . . . . 4.7Kothandaraman, Prabakar . . . 4.7Kozar, Joy M.. . . . . . . . . . . 2.3Krallman, Alexandra . . . 5.8, 6.4Krey, Nina . . . . . . . . . . 3.1, 8.6Krishen, Anjala . . . . . . .4.4, 8.7Kukar-Kinney, Monika . . 9.6, 10.6Kumar, V. . . . . . . . . . . . . . 7.8Kwak, Hyokjin . . . . . . . . . . 8.3

LLabrecque, Joseph . . . . . . . 4.3Labrecque, Lauren . . . . . . . 4.3Lai, Christine Jaushyuam. . . . 7.5Lam, Son . . . . . . . . . . . . . 9.5Lambkin, Mary . . . . . . . . . 2.5Landers, V. Myles . . . . . . . . 8.5Langner, Sascha . . . . . . . . . 6.1Lastner, Matthew . . . . . 4.6, 6.6


INDEX


Laukkanen, Tommi . . . . . . . 2.5Leary, Bret . . . . . . . . . . . 10.7Le Bon, Joel . . . . . . . . . . . 11.5Lee, Christopher . . . . . . . 10.3Lee, Sae Rom . . . . . . . . . . 6.7Lee, Seungae . . . . . . . . . . 11.4Lee, So Young . . . . . . . . . . 7.3Lefebvre, Sarah . . . . . . . . . 1.3Lehnert, Kevin. . . . . . . 10.7. 11.4Leonhardt, James M. . . . . . . 2.4Li, Dan . . . . . . . . . . . . 1.1, 10.5Li, Fuan . . . . . . . . . . . . . . 2.1Li, Hongshuang (Alice), . . . . . 6.7Lilford, Neil . . . . . . . . . . . 2.2Limbach, Matthias . . . . . . . 6.1Lin, Ya-Hui . . . . . . . . . . . . 2.5Lin, Yu-Tsu . . . . . . . . . . . . 8.1Liu, Annie H. . . . . . . . . . . . 11.5Liu, Matthew 2.3, 2.6, 4.7, 9.3, 12.7Liu, Xin . . . . . . . . . . . . . . 3.3Locander, David. . . . . . . . . 4.3Lu, Shuya. . . . . . . . . . .3.6, 7.6Luna-Nevarez, Cuauhtemoc . 2.4Lunardo, Renaud . . . . . 6.3, 10.7Lwin, Michael . . . . . . . . . .12.7Lynch, John . . . . . . . . . . . 8.8

MMa, Jieqiong . . . . . . . . . . . 4.6Maaninou, Nada . . . . . . . . 1.3Madhavaram, Sreedhar. . 4.4, 12.5Maltese, Lionel . . . . . . 8.7, 10.5Mangus, Stephanie . . . . . . . 11.6Marshall, Greg. . . . . . . 6.8, 10.8Marticotte, Francois . . . . . . 9.3Martin, Kelly. . . . . . . . . . . 3.8Massera, Laura. . . . . . . . . . 9.6Mazanov, Jason . . . . . . . . . 3.1McConnell, Will. . . . . . . . . 8.7McGoldrick, Peter . . . . . . . 4.2McIntyre, Charles. . . . . . . . 9.1McLeod, Bryan . . . . . . . . . 7.1McManus, Kristy . . . . . . . . 6.3Melancon, Joanna. . . . . . . . 6.4Merchant, Altaf . . . . . . .8.4, 9.4Merunka, Dwight . . . . . . . . 11.5Meucci Nique, Walter . . . . 10.7Meuter, Matthew L. . . . . . . 1.7

Miles, Morgan . . . . . . . . . 12.2Miletkov, Mihail . . . . . . . . . 5.1Mills, Adam J. . . . . . . . 6.1, 12.2Milne, George R. . . . . . . . . 3.1Minami, Chieko . . . . . . 6.2, 6.5Minton, Elizabeth. . . . . . . . 9.3Misbah, Hanim . . . . . . . . .12.7Mitchell, Natalie . . . . . . . . .1.1Monahan, Lisa . . . . . . . .7.4, 8.6Mora, Jose-Domingo . . . 5.6, 10.6Morgan, Jeremy . . . . . . . . . 7.7Morgan, Todd . . . . . . . . . . 5.5Morimura, Fumikazu . . . . . . 6.5Moriuchi, Emi . . . . . . . . . . 9.3Morrish, Sussie . . . . . . . . 12.2Mostafa, Rania . . . . . . . . . 5.4Moulard, Julie Guidry . . . . . 3.1Movarrei, Reza . . . . . . . . . 8.4Murphy, Patrick . . . . . . . . . 3.8Murray, Kyle B. . . . . . . . . . 8.3Musgrove, Carolyn Findley . . 11.7Muzanenhamo, Penelope . . . 4.1

NNaseem, Nayyer . . . . . . . . 5.1Nazifi, Amin . . . . . . . . . . . 6.6Nenonen, Suvi . . . . . . . . . 5.2Ngamsiriudom, Waros . . . . . 8.1Nicol, Cameron . . . . . . . . . 4.2Nieroda, Marzena. . . . . . . . 4.2Nikolov, Atanas . . . . . . . . . 5.1Nishioka, Kenichi . . . . . . . . 6.5Nkrumah, Michael . . . . . . . 4.1Noble, Stephanie . . . . . . . . 5.3Northington, William Magnus 6.3Nowlin, Edward . . . . . . . . . 7.1Nyrhinen, Jussi . . . . . . . . . 11.6

OObal, Michael . . 12.5, 4.5, 5.5, 12.5 Oberoi, Poonam . . . . . . . . 5.5Obilo, Obinna . . . . . . . . . . 4.3Ohira, Susumu. . . . . . . . . . 6.5Onzo, Naoto . . . . . . . . . . 6.5Ortinau, David J. . . . . . . . . 7.4Osae-Addo, Gertrude . . . . . 4.1Osatuyi, Babajide . . . . . . . . 4.6Oyedele, Adesegun . . . . . 10.4O’Reilly, Norm . . . . . . . . . 3.1


INDEX


PPadin, Carmen. . . . . . . . 7.7, 8.5Paehler vor der Holte, Nora . . 9.4Palmatier, Robert . . . . . . . . 7.8Pantoja, Felipe. . . . . . . . . . 3.1Park, Seolwoo . . . . . 3.6, 4.6, 7.6Partouche-Sebban, Judith . . 10.3Paswan, Audhesh . . . . . . . . 4.5Patel, Chirag . . . . . . . . . . . 5.5Peasley, Michael. . . . . . . . . 7.6Peev, Plamen . . . . . . . . . . 5.1Pelletier, Mark. . . . . . . 5.8, 6.4Petrulyte, Egle. . . . . . . . . . 1.4Petzer, Daniel . . . . . 7.7, 8.5, 10.3Pham, Phuoc . . . . . . . . . . 5.4Phau, Ian . . . . . . . . . . 9.3, 12.7Phillips Melancon, Joanna . . . 6.4Philpson, Nick . . . . . . . . . . 6.8Pickard, Matthew . . . . . . . . 5.8Picot-Coupey, Karine. . . . . . 6.2Ping, Robert . . . . . . . . . . 12.6Pitt, Leyland . . . . . . 6.1, 9.8, 12.2Piveteau, Lauren . . . . . . . . 6.2Pongpatipat, Chatt . . . . . . 10.4Pons, Frank. . . . . . . . . 8.7, 10.5Porter III, McDowell . . . . . . 4.6Pouliot, Lisa . . . . . . . . . . . 9.2Pousa, Claudio . . . . . . . . . 9.5Poushneh, Atieh . . . . . . . . 5.3Powers, Thomas . . . . . 6.5, 11.6Preston, Teresa K. . . . . . . . . 7.4Price, Linda . . . . . . . . . . . 8.8Prior, Daniel . . . . . . . . . 3.1, 3.5Pruski Yamim, Amanda . .3.1, 10.7Punjaisri, Khanyapuss. . . . . . 6.4

RRahman, Mahabubur . . . . . . 2.5Ramkumar, Bharath . . . . . . . 4.2Ramoniene, Lineta . . . . . . . 1.4Rast, Rebecca L.. . . . . . . . . 6.6Ratchford, Brian. . . . . . . . 10.8Razzaque, Mohammed. . . . . 1.4Ridgway, Nancy . . . . . . . . 10.6Ringle, Christian. . . . . . . . 12.6Rivas, Adriana Amaya. . . . . . 7.5Robson, Julie . . . . . . . .2.2, 3.2Robson, Karen. . . . . . . . . . 9.8

Rodríguez Herrera, Rocio . . 12.5Roggeveen, Anne . . . . . . . . 3.7Rokonuzzaman, Md . . . . . . 4.5Roman Nicolas, Sergio . . . . 12.5Rose, Gregory . . . . . . . . . . 9.4Rosenbloom, Bert . . . . . . . 9.1Ross, Heather F. . . . . . . . . . 7.7Rossi, Patricia . . . . . . . . 1.3, 3.1Roster, Catherine . . . . . . . . 5.8Rothensee, Matthias . . . . . . 6.1Rouziou, Maria . . . . . . . . . 9.5Rouziès, Dominique . . . . . . 9.5Rust, Roland . . . . . . . . . . . 7.8

SSagara, Namika . . . . . . . . . 10.1Saintives, Camille . . . . . . . . 6.3Saldivar, Roberto . . . . . . 2.1, 7.1Salehi-Sangari, Esmail . . 12.2, 11.4Sano, Hiroki . . . . . . . . . . . 5.4Sano, Kaede . . . . . . . . . . . 5.4Sarstedt, Marko. . . . . . . . 12.6Schellhorn, Carolin . . . . . . . 5.6Schmidt, Steffen . . . . . . . . 6.1Schrock, Wyatt . . . . . . . . . 11.5Schultz, Don. . . . . . . . . . . 3.3Schäfers, Tobias. . . . . . . . . 9.6Segev, Sigal . . . . . . . . . . . 3.3Shanahan, Kevin. . . . 2.6, 3.4, 9.7Sharma, Nazuk . . . . . . . . . 3.4Sharma, Rajneesh . . . . . . . . 5.6Shi, Guicheng . . . . . . . . . . 2.3Shoham, Aviv . . . . . . . . . . 3.3Siamagka, Nikoletta-Theofania . . . .5.3, 6.4Sierra, Jeremy . . . . . . . . 1.3, 6.3Singh, Lakhbir . . . . . . . . . . 7.6Singh, Sunil . . . . . . . . . . . 5.7Skippari, Mika . . . . . . . . . . 11.6Sleep, Stefan . . . . . . . . . . 9.5Sojka, Jane . . . . . . . . . . . . 3.7Song, Young-A, . . . . . . . . . 7.3Sosa Varela, Juan Carlos . . 7.7, 8.5Spence, Sabrina . . . . . . . . . 11.7Sprott, David . . . . . . . . . . 6.3Stang, Abbey . . . . . . . . . . 11.7Stehl, Kelby . . . . . . . . . . . 2.3Sternquist, Brenda . . . . . . . 4.7


INDEX


Stevens, Jennifer . . . . . . . . 5.3Stewart, David . . . . . . . 5.9, 7.8Stieler, Maximilian . . . . . . . 11.1Storbacka, Kaj . . . . . . . . . . 5.2Strandberg, Carola . . . . . . . 9.2Strutton, David . . . . . . . . . 1.4Sun, Qin . . . . . . . . . . . 2.1, 10.1Sun, Wenbin. . . . . . . . . 2.5, 5.1Suri, Rajneesh . . . . . . . . . . 3.7Svensson, Goran . . . 7.7, 8.5, 10.3Szocs, Courtney . . . . . . . . 6.1

TTabassum, Farhana . . . . . . . 5.3Tagashira, Takumi . . . . . . . . 6.2Tahtinen, Jaana . . . . . . . . . 3.2Tambyah, Siok Kuan . . . . . . 9.3Tan, Soo Jiuan . . . . . . . . . . 9.3Tariq, Ayesha . . . . . . . . . . .1.1Taute, Harry . . . . . . . . . 1.3, 6.3Temiz, Serdar . . . . . . . . . . 11.2Thiele, Kai . . . . . . . . . . . 12.6Thomas, Ellen . . . . . . . . . . 4.5Thompson, Frauke Mattison . 6.1,

9.2Thongpapanl, Narongsak . . . 1.4,

11.7, 12.2Torkzadeh, Samaneh . . . .4.6, 7.6Torres, Luis. . . . . . . . . . 2.1, 3.4Toteva, Irina . . . . . . . . . . . 3.5Tran, Gina . . . . . . . . . . . . 1.4Tran, Joanne M. . . . . . . . 3.1, 8.6Trendel, Olivier . . . . . . . . . 8.4Trinh, Giang . . . . . . . . . . 10.5Tseng, Shih-Lun . . . . . . . . . 7.6Tseng, Ting-Hsiang . . . . . . . 4.7Tudor, R. Keith . . . . . . . . . 3.5Turner, Brian . . . . . . . . . . 10.5Turri, Anna . . . . . . . . . . . . 1.3

UUcok Hughes, Mine. . . . . . . 8.7Uggla, Henrik . . . . . . . . . . 11.2

VVanMeter, Rebecca. . . . . . . 8.2Vann, Richard J. . . . . . . . . 10.7Varadarajan, Rajan . . . . . . . 8.8Vargo, Stephen . . . . . . . . . 5.2

Vasquez, Arturo. . . . . . . . . 5.3Vella, Joseph. . . . . . . . . 6.1, 11.2Verma, Swati . . . . . . . . . . 5.1Vize, Roisin . . . . . . . . . . . 3.5

WWagner, Beverly. . . . . . . 7.7, 8.5Wahyuni, Sari . . . . . . . . . . 8.7Waite, Kathryn . . . . . . . . . 3.2Waites, Stacie . . . . . . . . . . 5.6Wallstrom, Asa . . . . . . . 9.7, 9.8Walsh, Patrick . . . . . . . . . 10.5Wang, Cindy. . . . . . . . . . . 10.1Wang, Kai-Yu . . . . . . . . . . 11.7Wang, Stephen . . . . . . . 8.1, 11.5Warr, Garret . . . . . . . . . . . 4.3Watchravesringkan, Kittichai . 7.3Weathers, Danny . . . . . . . . 3.6Weber, T. J.. . . . . . . . . . . 12.6Weitzl, Wolfgang . . . . . . . . 9.4Whalen, Peter . . . . . . . . . . 5.2White, Allyn . . . . . . . . . . . 2.6White, Darin. . . . . . . . . . . 2.1White, Juliana . . . . . . . . . . 3.6Wiedmann, Klaus-Peter . . . . 6.1Wilcox, Gary. . . . . . . . . . . 7.1Williams, Miranda. . . . . . . . 2.4Wimmer, Hayden . . . . . . . . 1.7Wolny, Julia . . . . . . . . . . . 3.2Wong, Ipkin Anthony . . . . . 4.7Woo, Hongjoo . . . . . . . . . 3.3Woodroof, Parker . . . . . . . 8.2Wu, Guohua . . . . . . . . . . . 3.3Wu, Wann-Yih. . . . . . . . . . 7.5

YYadav, Manjit . . . . . 5.9, 7.8, 8.8Yan, Li, Elaine . . . . . . . 2.6 12.7Yan, Ruoh-Nan . . . . . . . . . 7.3Yang, Hao-Wei . . . . . . . 8.1, 5.8Yang, Jie . . . . . . . . . . . . . 4.6Yaprak, Attila . . . . . . . . . . 5.1Yazdanparast, Atefeh . . . . . 4.3Yehya, Nadine. . . . . . . . . . 7.5Yoo, Seung-Chul . . . . . . . . 7.1Yoon, Sukki . . . . . . . . . . . 5.4Young, Joyce . . . . . . . . . . 3.5Young, Susan . . . . . . . . . . 5.2


INDEX


Yousef Sibdari, Manouchehr 10.6Yu, Yang . . . . . . . . . . . . . 11.5Yuksel, Mujde . . . . . . . . 3.1, 9.4Yuksel, Ruya . . . . . . . . . . . 6.6Yurchisin, Jennifer . . . . . . . 7.3

ZZahay, Debra. . . . . . . . . . 10.8Zhang, Chi . . . . . . . . . . . . 3.4Zhang, Yanzhi . . . . . . . . . . 5.5

Zhang, Yuli. . . . . . . . . . . . 8.3Zhang, Zhuofan . . . . . . . . . 9.6Zhu, Zhenghao . . . . . . . . . 2.3Zhuang, Weiling. . . . . . . . . 8.3Zniva, Robert . . . . . . . . . . 9.4Zolfagharian, Mohammadali . 7.6,

10.4Zou, Yueming . . . . . . . . . . 4.6

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