2015-9-181 China’s Textbook Publishing in the Context of Globalization Wangquan Zheng People’s...
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22/3/22 1 China’s Textbook Publishing in the Context of Globalization Wangquan Zheng People’s Education Press China Asian Publishers Fellowship Program in Seoul 2014 Korea Publishers Society
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Transcript of 2015-9-181 China’s Textbook Publishing in the Context of Globalization Wangquan Zheng People’s...
23/4/19 1
China’s Textbook Publishing in the Context of
Globalization
Wangquan Zheng
People’s Education Press
China
Asian Publishers Fellowship Program in Seoul 2014 Korea Publishers Society
Asian Publishers Fellowship Program in Seoul 2014 Korea Publishers Society
Deputy Editor-in-Chief, People’s Education Press 25 years of publishing working experience ( as assistant
editor, editor, senior editor) Diplomatic experience (2001-2005) Curriculum research and textbook writing EFL and CFL learning materials Co-chief editor: PEP’s Junior English textbook series Deputy chief editor: PEP’s Senior English textbook series
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About myself
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About PEP: People’s Education Press
History
Main Mission
Research (CTMRI)
Writing
Publication
Distribution
Training
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About PEP: People’s Education Press
Products
Textbooks
K-12, teacher education, pre-school education, adult
education, vocational education, special education, learning
Chinese as a foreign language, supplementary materials
Audiovisual
Cassette, CD, VCD, DVD, CD-ROM and more
Periodicals
Digital
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About PEP:
People’s Education Press (PEP)
Curriculum &Teaching Materials Research Institute (CTMRI)
PEP-Shaanxi
Northwest Yucheng Culture &
Media (PSNYCM)
People’s Education Yunhan Digital
Publishing(PEYDP)
People’s Education
Electronic & Audiovisual
Press (PEEAVP)
Editorial & Management Departments
Beijing PEP Textbook
Publication& Distribution
Center(PEPTPD)
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About PEP:
Ministry of Education
(MOE)
State Administration
of Press, Publication, Radio,
Film & TV (GAPP)
Provincial Publication
& Distribution Group
- Printing
- Distribution
Provincial Department
of Education
- Textbook adoption
- Teacher training
China Education Publishing & Media Group, Ltd.
People’s Education Press (PEP)
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About Book Publishing
Book publishing houses: 580
Book output: 369,523 titles
Book sales: RMB 106.3 billion
(US$ 17.3 billion)
Book copyright trade: 14708 (acquired),
5922 (licensed)
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About Textbook Publishing
Textbook titles: 78,281
Textbook sales: RMB 33 billion
(US$ 5.4 billion)
Primary/Secondary: RMB 20.3 billion
(US$ 3.3 billion)
Textbook Publishers: about 70
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About Textbook Writing
Textbook writing
Initial approval
Trial use (within 400 classes or 20,000
students)
Final approval
income: 2006 2.13 million2007 3.62 million2008 5.30 million2009 7.99 million2011 13.77 million2012 19.35 million
(40.47% ↑) 2013 25.40 million
(31.25% ↑)Total users: 1.182 billion
(RMB)
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About Publishing trends:Digitalization
Content-based
Technology application
Business model
Integrating with other industry
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About Publishing trends:Digitalization
the world’s second largest book market since 2012 the largest buyer of rights and licenses for books for the
past decade (12% of the global book market) Upgrading ranking placement (The Global Ranking of the
Publishing Industry 2014) China Publishing Group, ranking 14 (22 last year)
China Education and Media Group, ranking 21 (30 last year)
“Going out” Policy
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About Publishing trends: Globalization
More balanced book copyright trade
2004 2007 2011 2015Acquired 10040 11101 16639 Licensed 1314 2593 5922 Ratio 7.6 : 1 4.3 : 1 2.8 : 1 2 : 1
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About Publishing trends: Globalization
Form publishing groups
Go public
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About Publishing trends:Merging and Restructuring
Good communicationMarket at home and abroadProfessional demandCopyright concernsCultural understandingLocalization
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About challenges and opportunities: A GFI case
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Sources
China Publishers’ Yearbook (2005, 2008, 2012) Education Statistics Yearbook of China, 2012Publishing in China: An Essential Guide, Xin
Guangwei, Thomson, Singapore, 2005Global ranking of the publishing industry, Rüdiger Wis
chenbart Content and Consulting, 2014
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Email: [email protected] Tel: 8610-5875-8017Add: 17-1 Zhongguancun Nan Dajie,
Haidian, Beijing 100081, China
Thank you!
