2015 -2016 MOBILECOUPON STATISTICS

INCREASE OFMOBILE COUPONUSE IN 2015 FOR ATOTAL OF 92.6MILLIONCONSUMERS.

CONSUMERS SEARCHFOR COUPONS USING AMOBILE APP.

AFFLUENT SHOPPERS(HOUSEHOLD INCOMES OF$100K+) USE MOBILEDEVICE TO HELP SAVEMONEY

MOBILE COUPON USAGE GROWTH

2016

2015

2014

MOBILE COUPON USER DEMOGRAPHICS

45% MILLENNIALS

27% GENERATION X

SEARCH FOR WALL STREET JOURNAL SUBSCRIPTION DISCOUNT OR@WALLSTREETJOURNALSUBSCRIPTIONDISCOUNT ON FACEBOOK

22% BABY BOOMERS

11%

15%

22%

SOURCE: EMARKETER.COM * BLOG.ACCESSDEVELOPMENT.COM * TRUESHIP.COM