2015-2016 Club Resources - AAF District 7 · AAF District 7 Resource Guide 1 2015-2016 Club...

2015-2016 AAF District 7 Resource Guide 1

2015-2016 Club ResourcesCOLLEGE CHAPTERS

CLUB ACHIEVEMENT

COMPETITIONS

BY-LAWS

DISTRICT HISTORY

MEETING MENUS

2015-2016 AAF District 7 Resource Guide2

AlabamaUniversity of AlabamaTeri [email protected]

Auburn University-Montgomery Breuna Baine [email protected]

University of South AlabamaPatricia [email protected] [email protected]

GeorgiaSavannah College of Art & DesignArt [email protected]

LouisianaLouisiana State University-Baton RougeYongick [email protected]

Loyola University New OrleansJeffrey [email protected]

University of Louisiana at LafayetteBill [email protected]

MississippiJackson State UniversityOlorundare [email protected]

Mississippi Gulf Coast Community CollegeJeff [email protected]

University of MississippiVictoria [email protected]

University of Southern MississippiFei [email protected]

TennesseeEast Tennessee State UniversityD.J. [email protected]

University of MemphisSandra [email protected]

University of Tennessee Margaret A. Morrison, [email protected]

Lee UniversityMegan [email protected]

College Chapters


MississippiJackson State UniversityOlorundare [email protected]

Mississippi Gulf Coast Community CollegeJeff [email protected]

University of MississippiVictoria [email protected]

University of Southern MississippiFei [email protected]

TennesseeEast Tennessee State UniversityD.J. [email protected]

University of MemphisSandra [email protected]

University of Tennessee Margaret A. Morrison, [email protected]

Lee UniversityMegan [email protected]

AAF’s National Student Advertising Competition (NSAC) is the premier college advertising competition. Each year, it provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Winning teams from each district are selected to discuss their campaigns to a panel of industry executives in a semi-final round to determine who will compete in person at the annual AAF National America! Conference.

NSAC promotes and sponsors three levels of competition: District and two-tiers Nationally. Our District 7 competition is held each Spring as part of our annual convention. Schools within our district form teams and compete against one another to determine the District winner. By finishing first, this winning team is then designated to participate in the next level of the National competition against winning teams from all 15 of AAF’s districts. This semi-final round is conducted via on-line video conference and was added beginning wih the 2014 competition. The top eight teams from this round go on to compete for the judges at Nationals. The following list shows District 7 winners, indicating those that finished in one of the top four places in the national competition.1967 University of Georgia1968 Georgia State1969 University of Georgia1970 Georgia State1971 University of Tennessee1972 Louisiana State University1973 University of Tennessee1974 Mercer University1975 University of Tennessee (2nd National)1976 University of Tennessee1977 University of Tennessee1978 University of Georgia1979 University of Tennessee (1st National)1980 University of Georgia1981 Southeastern Louisiana (4th National)1982 University of Georgia (3rd National)1983 University of Georgia (1st National)

1984 University of Georgia1985 University of Georgia (2nd National)1986 Southern Mississippi1987 University of Tennessee1988 Southeastern Louisiana1989 University of Alabama1990 University of Tennessee1991 University of Alabama1992 University of Alabama1993 University of Georgia1994 Loyola University1995 Loyola University (1st National)1996 Loyola University (2nd National)1997 University of Memphis1998 Loyola University1999 University of Alabama2000 University of Alabama (1st National)2001 University of Tennessee

2002 Loyola University2003 University of Tennessee2004 University of Tennessee2005 Loyola University2006 University of Tennessee2007 Savannah College of

Art & Design (SCAD)2008 Louisiana State University2009 University of Alabama (2nd National)2010 SCAD 2011 SCAD 2012 University of Alabama (2nd National) 2013 Louisiana State University2014 University of Alabama2015 Louisiana State University

NSAC Assistance FundCharlie Malone

The District Executive Committee established the Charlie Malone NSAC Assistance Fund in 2007. The fund was named after former Governor Charlie Malone in honor of his service to the District and his dedication to students. Voluntary contributions are collected during the year and are given to the National Student Advertising Competition (NSAC) team that wins the District competition at Spring Convention should they make it to the final round. The funds are used to aid with travel expenses to the NSAC finals held annually at the AAF National America! Conference.

NSAC: National StudentAdvertising Competition

1926 - 2015


The Student Advertising Competition was created in District 7 in 1967 by Governor Fred MacVicar and Jack Bolton, President of the Atlanta Advertising Club. The competition was the result of the desire to provide a realistic learning experience for college advertising students. Realizing the success of the competition in motivating and teaching students entering the advertising profession, District 7 leaders successfully lobbied AAF leadership to adopt this competition, which has become the National Student Advertising Competition.

NSAC co-founders Bolton and MacVicar established an award to pay tribute each year to a person in District 7 who has dedicated special efforts to help advertising students. Special consideration is given for efforts to help student teams participate in the National Student Advertising Competition. It should be noted that following the general intentions of the awards sponsors, nominees should be advertising professionals who give of their time rather than educators who work with the NSAC as part of their duties.

The Bolton-MacVicar Award is a certificate signed by Bolton and MacVicar to be presented to each recipient annually for 20 years. The first award was presented at the 1998 Leadership Conference.

The Governor’s Medal is ordered by the Governor-Elect for the outgoing Governor, and presented at the annual District Convention by the Governor-Elect (the person being installed as Governor the same night).

Each year at District 7’s National Student Advertising Competition, held during the Spring Convention, an award is presented to the one student who is judged to be the most outstanding presenter among all university/college teams participating in the competition. This award, known as the Richard Joel Best Presenter Award, is named for the man who established it after working with Student Competition teams for many years. Begun as an official District-sponsored recognition bearing Richard Joel’s name in 2002, the Best Presenter Award was given annually for a number of years prior to that, with funding provided by Joel during those early years. Each year’s winner, chosen by the judges who select the winning Student Competition teams, receives a plaque and a $100 prize from the District. The winning presenter is announced and recognized during the ceremony at which the winning teams in District 7 Student Advertising Competition are announced.

2013 Johnny Sciortino, LSU 2014 Jason Jones, University of Memphis 2015 Alexandra Olivier, Loyola University

Each year at the National Student Advertising Competition (NSAC), held at the AAF National ADMERICA! Convention, the AAF District 7 Bolton-MacVicar National Best Presenter Award is presented to one student who is judged to be the most outstanding presenter among all university/college teams participating in the competition. The award is named to honor NSAC co-founders, Former District 7 Governor Fred MacVicar and Former President of the Atlanta Advertising Club Jack Bolton, who started the competition in 1967. Each year’s winner, chosen by the NSAC judges, receives a $500 prize from AAF District 7. The winning presenter is announced and recognized during the ceremony announcing the winning NSAC teams.

Richard Joel Best Presenter Award

Bolton-MacVicar National Best Presenter Award

Bolton-MacVicar Award

Governor’s Medal

1997 Charlie Malone 1998 Connie Hendrix 1999 Rick Wemmers 2000 A.J. Busé 2001 Ken Sossamon

2002 Angela Bailey Henderson 2003 Trudi Snodgrass 2004 Jim Lamoreaux 2005 Alana Stephenson

2006 Mary Skinner 2007 Joel A. Mask 2008 Gerald Bower 2009 Amber Goodwin 2010 Dr. Bruce Roche

2011 Trudi Mullins 2012 Stephanie Ferguson 2013 Karen Johnson2014 No recipient2015 Susie Norris

Jack Bolton Fred MacVicar

2011 Monica I. Almeida, University of Texas El Paso 2012 Gabriel Carter, Grand Valley State Univ.

2013 Robert Freeman Smith, Michigan St. University2014 Katherine Vreeland, Johnson and Wales University2015 Brandon Mai, University of Oregon


The scholarship program was established in 1989 in honor of District 7 Governor Jan Gardner of Memphis. This scholarship is awarded annually to deserving students of advertising and related fields. Students from District 7’s College Chapters are eligible, and criteria for the recipients include peer recommendations, writing ability and dedication to the advertising industry. A selection committee composed of former Governors and other District representatives reviews each application and the scholarship is awarded during the annual Spring Convention. The contributions of Jan Gardner to advertising, District 7 and her home club in Memphis, are plentiful. She was founder and president of a full-service agency for more than 25 years, establishing many “firsts” in the industry as well as within District 7. Her enthusiasm and dedication to high standards in educating our future advertising

leaders resulted in the establishment of this scholarship following her untimely death in August 1989.

2012 Terisa Brenna, Art Institute of Tenn, Nashville 2014 Katie Davis, University of Alabama 2013 Katie Bontrager, University of Alabama 2015 Loghan Laufenberg, University of Memphis

Jan Gardner Memorial Scholarship

Donald G. Hileman Award On July 16, 1985, in Chattanooga, the District 7 Board of Directors established an award to recognize a college educator for outstanding service to advertising, District 7, his/her local club or federation and college advertising students through his/her volunteer effort to the student advertising team, a student advertising club and teaching of superior quality. The first Donald G. Hileman Award was presented posthumously to Dr. Donald G. Hileman, Dean of the College of Communications at the University of Tennessee. Since that time, the recipients have been nominated by local clubs/federations and selected by the Educator Awards Committee.

The Donald G. Hileman Award has been presented to the following educators for their outstanding contributions to the future of advertising — the students.

Harry Hoile Former Governor’s Award

1986 Dr. Donald G. Hileman, Univ. of Tennessee, Knoxville 1987 Ron Lane, Univ. of Georgia, Athens 1988 Dr. Elsie Hebert, LSU, Baton Rouge 1989 Dr. Bruce Roche, Univ. of Alabama, Tuscaloosa 1990 Gerald Bower, LSU, Baton Rouge 1991 Dr. Sandra Utt, Memphis St. Univ., Memphis 1992 Lee Wenthe, Univ. of Georgia, Athens 1993 Bettie Hudgens, Spring Hill College, Mobile 1994 Teri Kline Henley, Loyola Univ., New Orleans 1995 Ron Spielberger, University of Memphis, Memphis 1996 Pat Hartman, Spring Hill College, Mobile 1997 Jim Wenthe, Georgia College & State Univ., Milledgeville 1998 Dr. Eric Haley, Univ. of Tennessee, Knoxville 1999 Karen King, Univ. of Georgia, Athens 2000 Norm Grey, Creative Circus, Atlanta

2001 Ron Taylor, Univ. of Tennessee, Knoxville 2003 Dr. Karl Mann, Tennessee Tech Univ., Cookeville 2004 Marilyn Mancini, Univ. of Alabama, Tuscaloosa 2005 Dr. Anne Cunningham Osborne, LSU, Baton Rouge 2006 Melissa Tate, Samford Univ., Birmingham 2007 Dr. Kiersten Stausbaugh-Hutchinson, Univ. of Georgia, Athens 2008 Leslie Haines, The Art Institute of Tennessee, Nashville 2009 Lance Porter, Louisiana State University 2011 Susan Daria, University of Alabama 2012 Art Novak, Savannah College of Art & Design 2013 Dr. Stephen Marshall, East Tennessee State University2014 Dan Balser, The Creative Circus, Atlanta2015 Dr. Glenn Griffin, University of Alabama

This award was established in April 1991, named after the first Governor of the District and presented annually at the April District Convention, it is given to the Chairman (Immediate Past Governor) one year after he/she has left office (the same year he/she rotates off the Board of Directors). It is presented by the Immediate Past Chairman.

1991 Harry Hoile 1992 Allen McCarty 1993 Charlie Malone 1994 Gus Wales 1995 Linda Sherman 1996 Faye Cook 1997 Cece Hylton

1998 Jimmy Warren 1999 Judy Fraser 2000 Sherri Sawyer 2001 Sheree Farrar Harper 2002 James Belton 2003 Charlie East

2004 Wanda McKoy 2005 Susan Tucker 2006 Laura Hasty 2007 Jim Wenthe 2008 Vicki Mills 2009 Michele Massey 2010 Kathy Jacobus

2011 Curtis Vann 2012 Laura Burton 2013 Elizabeth Perry2014 A.J. Busé2015 Amanda Fontaine


1970 Annie-Claire Mote, Baton Rouge, LA

1971 Tom Buntin, Nashville, TN1972 Martin Johnson, Mobile, AL1973 Joel O. Swanson, Mobile, AL1974 Willis Rogers, Birmingham, AL1975 Jack Bolton, Atlanta, GA1976 James M. Ward, Nashville, TN1977 Russ Chappell, Tuscaloosa, AL1978 Ron Council, Birmingham, AL1979 Ron Hill, Atlanta, GA1980 Jay Fields, Tri-City Metro, TN1981 Arthur Curl, Birmingham, AL1982 Dr. Bruce Roche, Tuscaloosa, AL1983 J. Michael Gallagher, Nashville, TN1984 George J. Waldron, Mobile, AL1985 Jan Gardner, Memphis, TN

1986 Ron Thompson, New Orleans, LA1987 Maggie Clark, Jackson, MS1988 Arthur Baxter, Birmingham, AL1989 Nancy Pitman, Dothan, AL1990 Steve Newfield, Atlanta, GA1991 Trena Packer Street, Memphis, TN1992 Harry Hoile, Birmingham, AL1993 Jim Wenthe, Milledgeville, GA1994 Carolyn Salay, Montgomery, AL1995 Charlie Malone, Clarkesville, TN1996 Gerald Bower, Baton Rouge, LA1997 Gus Wales, Baton Rouge, LA1998 Lee Wenthe, Athens, GA1999 Jake Smith, Jackson, MS2000 Vicki Mills, Macon, GA2001 Craig Harper, Memphis, TN2002 Ann Halpern, Birmingham, AL

2003 Amy Bledsoe, Tri-City Metro, TN2004 Laura Burton, Mobile, AL2005 Elizabeth Perry, Baton Rouge, LA2006 Mickey Woodham, Memphis, TN2007 A.J. Busé, Nashville, TN2008 Denise Ladner, Gulfport, MS2009 Tim Templeton, Nashville, TN2010 Chris Chamberlain, Nashville, TN2011 Teresa Treadway, Jonson City, TN2012 Sarah Jones, Mobile Bay, AL2013 Ace Bourgeois, Baton Rouge, LA2014 Mary Lee, Jackson, MS2015 Susan Ewing, Memphis, TN

This award, established in October 1985, is totally coordinated and funded by former District Governors. The award is usually presented annually at the Summer Leadership Conference. The award is also known as the “The Volunteer of the Year” award. The call for nominations is usually sent out in April/May. The Governor’s Award chairman is the three-years-removed Governor. The judging committee is composed of a minimum of five past governors to be determined by the award chairman. Nominations are sent to all former governors, regional directors, presidents and officers. The verbal presentation is made by the former Governor four-years-removed.

The mirrored, beveled glass award was first commissioned by Governor George Waldron. The traditional style of the award is mirrored so the winner may look at it and see the reflection of the perfect volunteer. Former winners, former governors and all incumbent district officers, regional directors and presidents are not eligible for the award. The award was purposefully founded to honor the work of a “volunteer“ who is not currently an officer/president.

Governor’s Award

1986 DeStephenson Fluker, Central Georgia Ad Federation1987 Cece Hylton, Advertising Federation of Greater Mobile1988 Rikki Boyce, Memphis Advertising Federation1989 Nancy Hoover, Chattanooga Advertising Federation1990 Betty Heard, Tuscaloosa Advertising Federation1991 Bettie Hudgens, Advertising Fed. of Greater Mobile1993 Bud Chamberlain, Nashville Advertising Federation1994 Susan Richards Tucker, Tuscaloosa Advertising Fed.1995 Renny Sherman, Nashville Advertising Federation1996 Michele Massey, Tuscaloosa Advertising Federation1997 Ann Halpern, Birmingham Advertising Federation1998 Judy Whitcomb, Golden Triangle Advertising Fed.1999 Pat Hartman, Advertising Fed. of Greater Mobile2001 Kathy Hoskins, Advertising Fed. of Central Georgia2002 Jeff English, AAF Baton Rouge

2003 Kendra Kimmons, AAF Baton Rouge2004 Donovan Grettner, Acadiana Advertising Federation2005 Carrie Alderfer, Tennessee Valley Advertising Fed.2006 Amanda Fontaine, Jackson Advertising Federation2007 Dawn Reeves, Birmingham Advertising Federation2008 Kim Dowdy, AAF Mississippi Delta2009 Michael Strickler, AAF Mobile Bay2010 Saundra Lane, AAF Baton Rouge2011 David Jacobs, AAF Knoxville2012 Elizabeth Zupkow, AAF Central Georgia2013 Lucy Arnold Sikes, AAF Tuscaloosa2014 Leigh Farrior, AAF Montrgomery2015 Jessica Stanford, AAF Augusta

Otis Dodge Memorial AwardThis award was established in March 1968 and is presented annually at the April District Convention to recognize members of local clubs who have made significant contributions to the District. All members of the Executive Committee and past governors are excluded from receiving the award. The presentation is made by the Chairman (Immediate Past Governor). The call for nominations is distributed to all past governors, regional directors, current District officers, and current club presidents by the Chairman. A committee consisting of the Chairman, Governor, and Governor-Elect will review the nominations and determine the recipient.

The award is presented to the recipient by the Chairman and includes a verbal history of the winner’s achievements. This award is normally a “surprise” to the winner.


The MOSAIC scholarship was established in 2009 by Governor Kathy Jacobus. This scholarship is awarded to recognize a minority student who exemplifies outstanding leadership and reflects the multiculturalism of today’s society. This $1,000 scholarship is presented to a student in April at the Spring Convention.

2009 Jarrett Cocharo, University of Memphis 2010 Michelle Gallien 2011 Christopher J. Porter, University of Alabama2013 Anitre Littlejohn2014 Sean Rice, University of Memphis

This honor shall be presented on an “as appropriate” basis.

The selection committee shall be appointed, only when a nomination is submitted in accordance with all guideline criteria. The incumbent Governor shall appoint the selection committee to be composed of one representative of the incumbent Governor and at least four past District 7 Governors.

Nominations shall be submitted in writing to the District 7 Hall of Fame Committee, care of the incumbent Governor, no later than February 15 and should not exceed two pages, with no attachments.

If possible, presentation of the Hall of Fame Award shall be made during the Governor’s Gala at the annual District Convention held in April. The honoree receives a crystal bowl etched with the their name and date of induction. The nomination and presentation should be a “surprise” announcement. No call for nominations will be distributed.

Criteria are listed to the right. Any former Governor of District 7 or current officer, president, or regional director (excluding the incumbent Governor) may nominate an individual. Past recipients are not eligible.

Selection of a District 7 Hall of Fame recipient shall be by unanimous decision of the committee. The name of the nominee shall then be submitted to the current District Executive Committee which also must agree unanimously. An individual may be nominated more than once.

Hall of FameThe nominee must meet all the following criteria to be eligible:

• A former District 7 Governor

• Exhibited exemplary, extraordinary, dedicated, and lengthy service to District 7 and/or AAF.

• Achieved the highest success in the field of advertising and/or related industry.

• Shown consistent high degree of creative, original actions and initiatives to District 7.

• Indicates an ongoing dedication to increase the stature, enhance the image, while raising the standards of District 7, AAF and the field of advertising.

1985 Jim Ward, Nashville, TN, Governor 1974-751988 Dr. Bruce Roche, Tuscaloosa, AL, Governor 1980-811989 Jan Gardner, Memphis, TN, Governor 1983-841995 Trena Packer Street, Memphis, TN, Governor 1989-90

1999 Charlie Malone, Nashville, TN, Governor 1991-922004 Jimmy Warren, Tuscaloosa, AL, Governor 1996-972010 Sherri Sawyer, Memphis , TN, Governor 1998-99

Mosaic Scholarship

In the Spring of 2012, then Governor-elect A.J. Busé established and funded a $5,000 scholarship fund for the District Student American Advertising Awards Best of Show winner. A $500 cash award is paid to each year’s winner, as determined by the judges, every year for 10 years, beginning with the 2012 competition. 2012 “Promo Portfolio Mailer” by Stephen G. Jones from Watkins College of Art, Design & Film (AAF Nashville) 2013 “One Bead” by Sarah Beth Hulver, SCAD (AAF Savannah)2014 “Ford Fiesta Poster Campaign” by Lara Kesler and Byron Wages, The Creative Circus (AAF Atlanta) 2015 Century Motorcycle Tools Package Design by Ruby Jazz, Middle Tennessee State University

District Student American Advertising Awards Best of Show Winner


AWARDS

DIVISION III and IV1st Place $15002nd Place $5003rd Place $300

If a Division II or Ad2 Club qualifies, they must score a minimum of 80% of the average of the Division III and Division IV winning scores to be eligible. Clubs must be in good financial standing with the District to win an award.

DIVISION III1st PlaceAAF Baton RougeJason Broha, President

2nd PlaceAAF Birmingham

3rd PlaceAAF Chattanooga

DIVISION IV1st PlaceAAF Jackson, MSYolanda Foster,President

2nd PlaceAAF Tuscaloosa

3rd PlaceAAF Northeast Tennessee

2015-2016 CLUB-OF-THE-YEAR

COMPETITION CRITERIA CRITERION COTY POINTS

Entering Club Achievement Competition 50 per book

Winning Club Achievement Competition 50 per 1st place category

30 per 2nd place category

20 per 3rd place category

Membership Percentage Increase 10 - 1%–5% growth

(Based on membership totals Feb ‘15 to March ‘16) 20 - 5.1%–10% growth

30 - 10.1%–15% growth

40 - 15%+ growth

Mouth of the South participation 20

Paying District dues on time (by August 19, 2015) 50

Submitting Membership Roster to District on Time (Aug. 7) 50

Submitting Club Charter, Budget and Bylaws to RD on Time 50

Attendance at Spring Convention President-elect Training 20

AAA percentage increase - Professional Entries 10 - 1%–5% growth

20 - 5.1%–10% growth

30 - 10.1%–15% growth

40 - 15%+ growth

AAA Percentage Increase - Student Entries 10 - 1%–5% growth

20 - 5.1%–10% growth

30 - 10.1%–15% growth

40 - 15%+ growth

Forwarding at least 10% of eligible Silver AAA winners 20

Participating in Council of Presidents (COP) conference calls 20 per call

Submitting club reports to District Newsletter on time 20 per issue

Submitting President’s Report to Regional Directors on time 20 per district event

Attending COP and Board of Directors Meetings 20 per District event (proxy ok)

Fully-registered attendees at each District Convention 10 per attendee, per mtng

(max. 50 points)

Administering & awarding local student scholarship 20

or donating to Jan Gardner or Mosaic Fund

(valued at no less than $5 per club member)

Adds Best Practices Chair email address to contact list 20

Club completing a public service project in their market 50

Submitting Leadership Conference Action Plan to RD 50

Implentation of item from Action Plan Brochure 50

WINNERS2014-15

Club-of-the-Year Competition (COTY)


DIVISION III1993-1994 AAF Baton Rouge/Charles East, Jr. Birmingham Ad Fed (1st Place National)1994-1995 AAF Baton Rouge/Karen Gaupp-Wozniak (1st Place National)1995-1996 AAF Baton Rouge/Pierre Guidroz Birmingham Ad Fed (1st Place National)1996-1997 AAF Baton Rouge/Nancy Steiner Birmingham Ad Fed (1st Place National)1997-1998 AAF Baton Rouge/Jeff English Birmingham Ad Fed (1st Place National)1998-1999 AAFBaton Rouge/Elizabeth Perry 1999-2000 AAF Baton Rouge/Nicole Latiolais (1st Place National)2000-2001 AAF Baton Rouge/Danielle Chapman (1st Place National)2001-2002 AAF Baton Rouge/Lee Scioneaux2002-2003 Mississippi Gulf Coast Ad Fed/Amber Goodwin2003-2004 Mississippi Gulf Coast Ad Fed/Denise Ladner (1st Place National)2004-2005 AAF Baton Rouge/Glen Duncan2005-2006 Birmingham Ad Fed/Michelle Latham2006-2007 Birmingham Ad Fed/Dawn Reeves2007-2008 AAF Baton Rouge/Carol Shirley2008-2009 AAF Baton Rouge/Ace Bourgeois2009-2010 AAF Baton Rouge/Marielle Land-Howard2010-2011 AAF Baton Rouge/Jason Feirman (1st Place National)2011-2012 AAF Baton Rouge/Connie McLeod2012-2013 AAF Baton Rouge/Hunter Territo2013-2014 AAF Baton Rouge/Brian Rodriguez2014-2015 AAF Baton Rouge/Jason Broha

DIVISION IV1994-1995 Montgomery Ad Fed (1st Place National)1997-1998 Acadiana Ad Fed/Nancy Marcotte (1st Place National)1998-1999 Tuscaloosa Ad Fed/Laura Lineberry and Michele Massey1999-2000 Greater Mobile Ad Fed/Charlene Patterson2000-2001 Tuscaloosa Ad Fed/Susan Tucker2001-2002 Acadiana Ad Fed/Dana Holladay2003-2004 Mississippi Delta Ad Fed/Robbie Scucchi2004-2005 Jackson Ad Fed/Rachel Crews (1st Place National)2005-2006 Jackson Ad Fed/Tammy Smith (1st Place National)2006-2007 Tuscaloosa Ad Fed/Lucy Arnold Sykes (Jackson Ad Fed/Karen Johnson, 2nd Place National)2007-2008 AAF Jackson, MS/Amanda Fontaine2008-2009 AAF Northeast Tennessee/ Jessica Bland and Dawn Roller2009-2010 AAF Jackson, MS/Mary Lee2010-2011 AAF Jackson, MS/Jama Killingsworth2011-2012 AAF Jackson, MS /Becky White2012-2013 AAF Jackson, MS/Megan Harris 2013-2014 AAF Jackson, MS /Janet Walker2014-2015 AAF Jackson, MS/Yolanda Foster

The Club Achievement Awards are presented annually at the Spring Convention to ad clubs and federations who display exceptional accomplishments in club operations. Awards are presented on both the District and the National level.

Every year, District 7 and AAF honor top clubs in eight categories: advertising education, communications, diversity, government relations, club operations, membership, programs, and public service. Additionally, a club of the year is chosen in each membership division based on overall excellence in club operations and in specific areas. While club achievement is a major component of the Club of the Year competition, clubs also earn points for fulfilling certain criteria throughout the year.

AAF local associations are organized into five club membership divisions by size to ensure impartial competition, as well as facilitate communication and networking among club leaders:

Division I 500+ members Division II 250-499 membersDivision III 100-249 membersDivision IV fewer than 100 membersDivision V Ad 2 Clubs

First-, second-, and third-place awards are designated in each division within each category at the discretion of the judges. A District Club and President of the Year Award is given to the club in each division, based on the first-, second-, and third-place awards it receives, in addition to points accumulated during the year. A National Club and President of the Year Award is given by AAF to a club based solely on first-, second-, and third-place awards received on the national level.

Club Achievement Awards

District 7 Clubs of the Year/Presidents of the Year


ARTICLE I - NAME The name of this organization shall be the American Advertising Federation District 7.

ARTICLE II - PURPOSE The purpose of this organization shall be to encourage cooperation among the local member organizations within the District for mutual helpfulness, to further the development of advertising within the District and to support the activities recommended by the American Advertising Federation (AAF).

ARTICLE III - MEMBERSHIP The members of this organization shall include local member organizations, including Ad2 organizations, in District 7, which includes all or parts of the states of Alabama, Georgia, Louisiana, Mississippi and Tennessee. To be eligible for membership, each local federation must be in good standing with the AAF.

ARTICLE IV - GOVERNING BODY Section 1. The governing body of this organization shall be the District Board of Directors. This Board shall be composed of the District Officers, Regional Directors responsible for two to four clubs that are in geographic proximity to each other, the President of each affiliated local organization, the President of the AAF, the Eastern Region representative from District 7, the District Academic representative, the District ADDY® Awards Committee representative, the District Ad2 representative, and any other AAF Board member from District 7.

Section 2. The Officers of the District shall be Governor, Governor-Elect, two Lieutenant Governors, Secretary/Treasurer, a Chairman (the Immediate Past Governor), and a Historian. These seven voting officers make up the body of the Executive Committee. The Governor votes only in the event of a tie vote.

Section 3. There shall be an Executive Committee composed of the District Officers who shall each have one vote on the Executive Committee. The Eastern Region representative from District 7, a Council of Governors Officer, and/or an appointed AAF National position shall serve as an Ex-Officio member of the Executive Committee. The Executive Committee shall act for the Board between meetings of the Board. However, in all matters, the Board may overrule the Executive Committee. The Executive Committee shall meet at the request of the Governor, or a majority of the Executive Committee.

ARTICLE V - DUTIES OF OFFICERS Section 1. The following are the duties of the District Governor:

a. To communicate regularly with members of the Board asking for their cooperation and advice in the furtherance of the work of the District.

b. To visit as many local member organizations within the District as possible and otherwise to keep in touch with the work of the local organizations. (Clubs are urged to pay travel expenses of the Governor and other District officers for installation visits).

c. To encourage and foster the formation and affiliation of new local organizations in the District in cooperation with AAF.

d. To appoint all District Committee Chairpersons except as otherwise specified in these By-Laws.

e. To call and preside at all meetings of the Executive Committee, Board of Directors and all District meetings.

f. To collect all records of his/her administration to include minutes of all meetings–Executive Committee and Board of Directors–all financial records to include all interim financial reports and statements, books used in the bookkeeping process, records of all banking transactions, and a copy of the annual audit review, all to be forwarded to the District office within 90 days of the completion of his/her term as Governor.

g. To serve on the AAF Board of Directors and the Council of Governors and attend all their meetings. As a member of AAF’s Board of Directors and the Council of Governors, the Governor should support the mission and initiatives of the AAF while representing the best interests of District 7 and its member federations.

h. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

Section 2. The following are the duties of the Governor-Elect: a. To assist the Governor in all District duties as the

Governor directs. b. To assume the duties of the Governor in his/her

absence from the District due to illness, mental or physical incapacity, or prolonged absence from the District.

c. To promote all National and District AAF programs in the District.

d. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

Section 3. The following are the duties of the two Lieutenant Governors: a. To assist the Governor in all District activities. b. To coordinate and promote all National and District

AAF programs within the District. c. To lead any activity which the Governor directs. d. To be responsible for the duties as outlined in the

Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

DISTRICT 7 By-Laws


Section 4. The following are the duties of the Secretary: a. To keep a permanent record of the minutes of all

meetings of the District’s Executive Committee, Board of Directors and Annual Business Meeting, and to distribute copies of all minutes to all Board Members, all Past Governors and Committee Chairpersons.

b. To compile and distribute to all Board Members, Committee Chairpersons and the five most Immediate Past Governors, a complete roster of Officers of the District and local member organizations, District Committee Chairpersons, and all Past Governors at least one month prior to the beginning of the District year.

c. To gather and distribute complete membership rosters, including Officers and Committee Chairpersons, of all local member organizations within the District.

d. To assist the Governor in carrying on correspondence and performing such other duties as may be assigned by the Governor.

e. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

Section 5. The following are the duties of the Treasurer: a. To be responsible for all collections and

disbursements as approved by the incumbent Governor, maintain the books and make a report of all receipts and disbursements to the Governor, Executive Committee and Board of Directors at each Board Meeting.

b. To bring the District’s books and financial records to each meeting of the Executive Committee so that these records may be audited and reviewed by an Auditing Committee to be appointed by the Governor.

c. To perform such other duties as may be assigned by the Governor.

d. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

Section 6. The following are the duties of the Historian: a. To keep the history of the District. To keep the history

includes seeing that the Immediate Past Governor contributes to our archives the records of their administration in a timely manner.

b. To draft, at the direction of the Governor, and to permanently record, resolutions of the Board and the District membership.

c. To serve as parliamentarian at meetings of the Board, the Executive Committee, and the Annual Business Meeting.

d. To keep in touch with former governors and to keep them informed of the activities of the District.

e. To visit the District office annually to examine and organize the District archives and to properly file all pertinent materials including, but not limited to, all

financial statements, board minutes, and Executive Committee minutes from the previous year.

f. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

Section 7. The following are duties of the Chairman (Immediate Past Governor): a. To serve as Program Chair of the Leadership

Committee. b. To serve on and appoint the other members of the

By-Laws Committee. c. To serve as Chair of the Nominating Committee. d. To be responsible for the duties as outlined in the

Job Description for this office set forth in the annual Board of Directors & Coordinators Manual.

Section 8. It shall be the duty of all officers and Regional Directors to attend, if at all possible, all District Board Meetings, the Annual Convention and Business Meeting, and the Leadership Conference.

Section 9. Succession to Office: Should the Governor become incapacitated by illness or accident, withdraw from the field of advertising, or move from the District, he/she shall be succeeded automatically and immediately by the Governor-Elect. The Governor-Elect shall then act fully in the capacity of District Governor and shall apportion his/her duties among the two Lieutenant Governors as he/she deems necessary. If for any reason the Governor-Elect cannot succeed to the office of Governor under the aforementioned circumstances, the office of Governor-Elect also shall become vacated immediately. Then, it shall be the duty of the District Secretary to call the Executive Committee into special session for the purposes of electing both a Governor and Governor-Elect. The Secretary will chair the special session until the election of a Governor.

Section 10. Vacancy of Office: In the vacancy of any office other than Governor, the Governor shall fill said office by appointment subject to the approval of the Board at its next meeting.

Section 11. It shall be the duty of each elected officer, if at all possible, to attend the District Convention, Annual Business Meeting, Fall Board Meeting, Leadership Conference, AAF Convention, and to prepare a written report about their area of responsibilities, to be presented to the Governor and Board of Directors.

Section 12. At the request of the Governor, a review committee, consisting of the Governor, Chairman, Governor-Elect, Historian, and one additional past Governor, can be called into session to review the performance of any elected Officer or Regional Director. If this review finds said performance to be significantly deficient, the committee, by majority vote of all members, can take any action deemed appropriate,


including dismissal from office.

ARTICLE VI - DUTIES OF DIRECTORSSection 1. The Board of Directors is the governing body of the District. Its function is to establish policy and to carry on the business of the District.

Section 2. It is the duty of each President of each local member and Ad2 organization to serve as a member of the District Board of Directors and to attend, if at all possible, all District meetings, the Annual Convention and Business Meeting, and the Leadership Conference. Each local member and Ad2 organization is urged to budget sufficient monies so its President can attend these meetings in their capacity as a District Board Member.

Section 3. The following are the duties of the District Regional Directors: To work with all local member and Ad2 organizations within their respective geographical areas as assigned, and to coordinate all District activities within their respective areas. Each District Regional Director shall strive to visit all local member and Ad2 organizations within their assigned geographical area at least once a year. The District Regional Directors should especially work to see that the Clubs they represent are aware of and actively participate in the projects and activities of our District (such as collection of dues, sending in memberships lists, promoting participation of clubs in ADDY® Awards, Student ADDY® Awards, Club Achievement and COTY competitions, College Chapter recruitment, etc.).

ARTICLE VII - MEETINGSSection 1. The District Board shall hold Board Meetings at least three times annually or at the call of the Governor, or upon a call signed by a quorum of the Executive Committee or a quorum of the District Board of Directors. Voting at these meetings will be limited to the persons identified in Section1. Article IV (Governing Body). Each voting member of the Board may designate a proxy. All proxies must present written authorization from the person represented to the District Secretary before each Board Meeting. No person may cast more than one vote.

Section 2. The District Board and/or Executive Committee may conduct official business by mail or e-mail, provided that no proposition shall be declared to have been carried until it shall have received a majority of the votes of all members of the Board and/or Executive Committee. Quorum: A quorum necessary to conduct official business at District Board Meetings will consist of a simple majority of the District Board of Directors as specified in Article IV, Governing Body.

Section 3. Annual Convention and Annual Business Meeting: There shall be an Annual Convention of the District to be held, if possible, at least 60 days prior to

the AAF National Convention held annually in June; to be held at a time and place voted on by the Board of Directors. If the Board does not act, the Executive Committee shall set the time and place. A part of the Annual Convention shall be set aside for the Annual Business Meeting of the District.

ARTICLE VIII - REPRESENTATION AT ANNUAL BUSINESS MEETING Each local member organization and Ad2 organization in good standing will be entitled to one vote at the Annual Business Meeting. Voting by each such organization shall take place only in person at the Annual Business Meeting by a duly authorized representative of the organization. Each District Officer will also be entitled to one vote at the Annual Business Meeting, but such Officer must be present to vote. However, District Officers cannot be designated voting representatives of their local organization at the Annual Meeting.

ARTICLE IX - DUES Section 1. District dues shall be set by the Board of Directors at the Annual Business Meeting. Local organizations and Ad2 organizations will be assessed dues for each of their members on a per annum basis, with no minimum or maximum total.*

Section 2. The District Treasurer shall invoice each local organization for dues not later than July 1, based on the club/federation’s total number of members submitted with their roster to National AAF the previous Fall. All district dues should be paid within 30 days of invoice date. If dues are not paid within 90 days of the invoice date, the local or Ad2 organization shall be declared in arrears and deprived of its voting privilege. Those in arrears 180 days after invoice date shall be dropped from District membership and the AAF notified of said action at the discretion of the District Board of Directors. Notwithstanding the foregoing, at the discretion of the Executive Committee, any local organization, upon written request to said Committee, may be granted appropriate relief from these requirements – the nature and extent of the relief being in the sole discretion of the Executive Committee.

ARTICLE X - ADMINISTRATIVE & FISCAL YEAR The administrative and fiscal year of the District shall begin the first day of July following the District’s Annual Convention.

ARTICLE XI - ELECTION OF OFFICERS Section 1. Nominating Committee: At least six months prior to the Annual Convention, the Governor shall appoint a Nominating Committee of five members. The Governor should ensure that the five members are eligible to serve and are active in their local federation and at the District level. Persons serving on the Nominating Committee are not eligible to be nominated for any position or office. These shall be the Chairman (Immediate Past Governor), three Past Presidents

DISTRICT 7 By-Laws


and/or Regional Directors, and one former Governor of District 7. The Governor and Governor-Elect shall be Ex-Officio members of the committee. It shall be the duty of the Nominating Committee to discuss all proposed nominees with the Governor and Governor-Elect and any other officers as deemed helpful. Under normal circumstances, the Nominating Committee will nominate the Governor-Elect to be the next Governor. However, before they may be nominated, the Governor-Elect and all other nominees must be contacted by the Nominating Committee and express a willingness to serve if elected. Then the Nominating Committee will prepare a list of nominees, including one nominee for each District Office, and two Regional Directors. The nominating Committee must distribute (via mail and/or e-mail) the list of nominees to all members of the Board at least 60 days prior to the Annual Convention. It is expected that the Nominating Committee will follow the Nominating Committee Standard Procedures in its deliberations.

Section 2. Additional nominations may be made from the floor of the Annual Business Meeting by any District Officer and/or Member of the Board. However, any such nominees must have been contacted and have expressed a willingness to serve if elected.

Section 3. Eligibility for Nomination of Officers and Regional Directors: No person may be nominated for, or hold, office unless that person holds a job in advertising, has served as President of any local AAF organization in the U.S. and is a member in good standing of a local member or Ad2 organization in District 7. In addition to the foregoing, to be nominated as an officer of District 7, the nominee shall have previously served as Regional Director. The historian shall be a past governor.

Section 4. Election Procedure: Elections will be held during the Annual Business Meeting at the Annual Convention. If only one nomination has been made for each office, then that group of nominees shall be declared elected by acclamation. If any office has more than one nominee, the voting for officers shall proceed in this order: Governor, Governor-Elect, Lieutenant Governors, Secretary/Treasurer, Regional Directors and Historian. In all elections, majority vote is necessary for election. In all contested elections, the vote must be taken by secret ballot.

Section 5. Term of Office: The term of office for each elected officer and Regional Director shall be for one year. An officer or Regional Director may be re-elected for an additional term of one year. Once serving two consecutive years should not serve an additional year without first sitting out a year unless the committee feels strongly that there are no other qualified candidates to nominate.

ARTICLE XII – COMMITTEES Section 1. The Governor shall appoint committees and

coordinators, as deemed appropriate, and as needed to advance the interests of District 7, except as otherwise specified in these By-Laws. The Governor shall be an Ex-Officio member of all committees.

Section 2. It shall be the duty of each committee chair and/or coordinator to attend, if possible, each District 7 Board Meeting, and to prepare, in advance, a written report on the area of responsibility to be presented to the Board of Directors.

ARTICLE XIII – AMENDMENTS TO THE BY-LAWS Section 1. The By-Laws may be amended by three-fourths vote of the members of the Board of Directors in attendance at any regular or special meeting of the Board, provided Section 2 of this Article is followed.

Section 2. Proposed amendments to the By-Laws may be made by any five members of the Board, provided such amendments are submitted in writing to the By-Laws Committee at least 60 days prior to Board meeting. Also, the By-Laws Committee may propose amendments. All amendments must be distributed (via mail and/or e-mail) by the By-Laws Committee to all members of the Board and all Past Governors at least 30 days prior to the Board Meeting in which the amendments will be voted on.

ARTICLE XIV – PROCEDURES In all matters not specifically covered by these By-Laws, the meetings of the Board Executive Committee, other committees, and the Annual Business Meeting will be conducted by Robert’s Rules of Order, Revised.

ARTICLE XV – DISTRIBUTION OF ASSETS UPON DISSOLUTION Section 1. Upon the dissolution of the District, the assets of the District shall be applied and distributed as follows: a. All liabilities and obligations of the District shall be

paid, satisfied and discharged, or adequate provisions made thereof.

b. All other assets of the District shall be transformed to one or more domestic corporations, societies, educational institutions, or organizations engaged in similar activities, pursuant to plan of distribution of assets adopted by the Board of Directors as provided by law.

Section 2. Prohibition. In no event shall the assets of the District be distributed to any board member, officer or individual member upon dissolution of the District.

NOTE: Revisions will be adopted at the Annual Board Meeting on April 20, 2013, in Augusta, Georgia.

* In accordance with national AAF bylaws, Districts may not levy dues on clubs/ federations within such districts in excess of 42% of the amount


A TRENDSETTER FROM THE BEGINNING By the turn of the 19th century, advertising had come to be recognized as an important and viable means of communication. The industrial movement created the need for product and service promotion; and with this, the advertising profession was established. As the profession grew into an industry, practitioners became concerned with assuring high business standards. Advertising professionals identified the need to join together to protect and promote their trade, thus leading to the organization of professional advertising clubs. Across the country, advertising professionals formed local organizations to achieve the principle of promoting and perpetuating high advertising standards. Then, as now, the American Advertising Federation (AAF), its Districts, and local clubs provided leadership on issues involving and affecting advertising to further advance and protect the industry. By 1904, local advertising clubs realized that to be most effective they should join together. Accordingly, in 1904, the local clubs in the West formed the Pacific Coast Advertising Men’s Association. A year later, the East Coast clubs organized into the National Federation of Advertising Clubs. These two regional groups evolved to become the Advertising Association of the West (AAW) and the Advertising Federation of America (AFA). Together they worked to raise the standards of advertising through education and self-regulation. In the East, the AFA organized a national vigilance committee in 1911, and launched the “truth in advertising” movement, the forerunner to Better Business Bureaus. The AAW became involved in this movement a year later. After the Second World War, business and advertising expanded. Commercial air travel and continued progress in telecommunications brought the East and West closer together. Two regional organizations representing the same interests became cumbersome and confusing. Pressure toward merger of the AFA and AAW mounted. Our national organization, AAF, did not emerge until 1967—some 19 years after our own 7th District was organized. AAF was created when the 7th District’s national organization, the AFA, merged with the AAW. A joint convention was held in 1962, and a committee was set forth on the issue of merger. Five years later, Advertising Association of the West joined forces creating a unified grassroots organization for the good of advertising: the American Advertising Federation. The result continues to be a strong national organization that works continuously to promote and defend the advertising industry.

A WATCHFUL EYE ON THE INDUSTRY In 1987, 20 years after AAF was founded, the National Conference was held in Orlando, Florida. A few months prior to the convention, the state of Florida passed a tax on advertising. AAF had a choice: move the convention, or march on Florida. Hundreds of AAF volunteers rallied during the convention and worked untiringly afterward to encourage Florida’s legislators to rescind the ad tax, which they did before the end of that same year. In subsequent years, many states, including those within our own 7th District, have continued to look at a tax on advertising. As an association, our professional network—the 7th District, which serves the interest of advertising in the five-state area of Alabama, Georgia, Louisiana,

Mississippi, and Tennessee—fears the potential domino effect. The threatening impact of an ad tax in any state may affect us. Our national organization as well as legislative chairs within each District and each state continue to keep a watchful eye on this potentially hazardous issue. AAF is divided into three regions: East, Central, and West. The regions are subdivided into 15 districts. AAF headquarters are located in Washington, D.C., with a Western Region office in Newport Beach, California. Today, there are more than 210 advertising clubs and federations with approximately 40,000 members; more than 100+ corporate members; and 210 college chapters, all of which represent the AAF grassroots organization. Located in the Eastern Region, the 7th District is one of AAF’s largest districts in both geographic and membership size. The 7th District encompasses five states with 21 advertising clubs and federations and one Ad2 club, representing more than thousands advertising professionals. Today, the 7th District is considered to be one of AAF’s most innovative and progressive Districts. Four of our former governors have served as Chair of the AAF’s Council of Governors, including: Jim Ward in 1976-77, Mike Gallagher in 1983-84, Linda Sherman in 1997-98 and, most recently, Jimmy Warren in 2000-01. By the late 1930s, what is now the 7th District was split between the 9th District (Alabama, Georgia, Mississippi, North and South Carolina, Tennessee, and southern Virginia) and the 10th District (Arkansas, Louisiana, Oklahoma, and Texas). The 9th and 10th Districts’ national organization was then called the AFA. The AFA’s district structure disintegrated as the nation became involved in World War II, and, it was the late 1940’s before the AFA began piecing itself back together. By 1948, most of the states surrounding the current 7th District had been organized into districts. According to the 7th District’s first Governor, the late Harry Hoile of Birmingham, representatives from six clubs and federations gathered in Birmingham in November 1948. “The leadership of advertising clubs located in Atlanta, Baton Rouge, Birmingham, Memphis, Mobile, and Nashville drafted a constitution and by-laws and elected district officers. We represented some 400 club members,” Hoile recalled. The first district convention was held in Baton Rouge in 1949, and its delegates elected Lee Herzberg of Baton Rouge, Louisiana, as second Governor. Since its founding, the 7th District has had more than 50 advertising professionals serve as Governor. Throughout the years, the District fiscal year has changed—most recently, in 1994. The fiscal year shall be from July 1 to June 30 in keeping with AAF requests.

THE UNIFYING VOICE FOR ADVERTISING The 7th District has long reigned as a champion for the advertising industry on all levels—local, state, and numerous national committees such as: Academic, ADDY® Awards, By-Laws, Club Services, and Public Service. AAF’s National Student Advertising Competition originated within the leadership of the 7th “Deep South” District. In 1966, then Lt. Governor Fred MacVicar and Atlanta’s Jack Bolton developed the concept. In 1967, the 7th District, with the help of the Atlanta Ad Club, took this on as a major District project. It was first officially named the 7th District Student Advertising Campaign Competition. By 1969, the success of our District’s project had caused

DISTRICT 7 History


other Districts to have similar competitions. In 1969, the AAF Council of Governors recommended that AAF adopt this Student Advertising Campaign Competition as a national project. AAF did so, and the first national competition was held with an unnamed wine as the product in 1973. This is a college-level team competition with each school team, in effect, serving as a full-service agency. The same case study on a product or service is presented to all competing teams to design a format, research the market, prepare budgets, select media, and prepare an entire advertising campaign. Teams from within the Districts from schools with AAF-affiliated college chapters compete. Four teams from 7th District universities have won the National Competition: in 1979 the University of Tennessee, in 1983 the University of Georgia, in 1995 Loyola University of New Orleans, and in 2000 the University of Alabama. During the 1997 Spring Convention in Huntsville, Alabama, the District celebrated the 25th Anniversary of Student Competition, which originated in the 7th District. The establishment of the Bolton-MacVicar Aid to Students Award by the competition’s two founders was announced at that convention.

AWARDS & COMPETITION ARE 7TH DISTRICT MAINSTAYS The year 1967 was a landmark for our District. Beside the merging of the AFA and AAW into the AAF, the 7th District’s first female governor, Annie-Claire Mote of Baton Rouge, Louisiana, had just completed her term. (Another decade and a half would pass before we would elect another female to serve as governor.) A tradition also began. District officer Otis Dodge of Birmingham, Alabama, met an untimely death. Shocked and saddened at his drowning, the District established the Otis Dodge Memorial Award. District officers, Regional Directors, club presidents, and former governors vote by secret ballot to select the person who has contributed most significantly to the District. The award is presented at each Annual Convention, traditionally held in the spring. The Harry Hoile Award, named for our first governor, was established in 1991, to give recognition to each immediate past governor for District accomplishments and dedication. Early District conventions were similar to current ones. Leadership Conferences focus on club management/committee leadership to network and exchange ideas. The 7th District was one of the first, if not the first, to conduct such a conference. Beginning in 1968, because of its central location and dedication to the District, the Birmingham Advertising Club was the official conference host, and this practice continued until the early 1980s. Since then, clubs pitch to host the District Leadership Conference, traditionally held in late July or early August. The Fall Board Meeting is traditionally held in mid-October or early November and allows for a mid-year board meeting and special ADDY® Awards workshop. The Annual Convention conducted during the spring focuses on education for the advertising professional. The 7th District conducts its annual election, presents the ADDY® Awards, and hosts the Governor’s Gala for the purpose of installing newly elected officers and directors. District officers and directors elected during the convention take office on July 1. The Annual Convention is traditionally held in April. The 7th District has grown steadily since its birth, though slowly at first. It wasn’t until 1953 that the District

added its first new club since its birth in 1948. Though New Orleans was organized as an advertising association, it did not affiliate until 1953. By 1955, the District included Jackson, Mississippi and Tri-Cities, Tennessee. There were 11 clubs by 1958. Chattanooga, Tennessee; Columbus, Georgia; and Montgomery, Alabama, had affiliated. Tri-Cities dropped out but later rejoined. In 1960, the 7th “Deep South” District counted 14 clubs with 1,300 members. New clubs included Knoxville, Tennessee; Savannah, Georgia; and even Pensacola, Florida, which is now in the 4th District. By 1967, we had grown to 16 clubs and 1,450 members. At that time, new clubs located in Augusta, Georgia; Lafayette, Louisiana; and Biloxi-Gulfport, Mississippi, had affiliated. In 1975, we claimed 19 clubs in the District. New clubs were located in Huntsville and Tuscaloosa, Alabama, and Macon and Gainesville, Georgia. The following year, the District added its first Ad2 club—Atlanta—and senior clubs in Muscle Shoals and Dothan, Alabama. Tri-Cities reaffiliated that same year. In 1977, Athens, Georgia, became affiliated with the 7th District, and in 1979 the Mississippi Golden Triangle Club representing both Columbus and Tupelo joined our District. In 1985, the Alexandria, Louisiana, club became a part of the 7th. In 1992, the Golden Triangle Club split into two clubs, with Columbus, Mississippi, eventually keeping the Golden Triangle name, and a new North Mississippi Club in Tupelo joining the 7th. Other clubs that have joined in recent years are from Hattiesburg and Greenville in Mississippi, Anniston in Alabama, and Jackson in Tennessee. The clubs in Hattiesburg, Tupelo, Columbus (MS), and Anniston (AL) have subsequently dropped out. The 7th District is one of the largest in AAF, with a total of 24 clubs. Since 1980, the District has enjoyed tremendous growth in the affiliations of college chapters, which now number 24, making up a very important part of our network. By the mid-’80s, the 7th District cooperated with the AAF national network to incorporate the name “ADDY®” into our District and local club/federation annual creative-excellence-in-advertising awards competition, and to file for “nonprofit” status.

EQUAL REPRESENTATION BY SIZE AND INTEREST Other important District developments include the addition of a director for each state to our board, which occurred during the administration of Governor Ron Hill of Atlanta, Georgia (1977-78). In 1979-80, under Governor Arthur Curl of Birmingham, Alabama, we expanded to include two directors per state. To maintain the delicate voting balance, state directors were given one-half vote each. We later amended our By-Laws to allow each state director one full vote. State directors are responsible for assisting in the implementation of all District activities within their respective state and work within the portfolio of the Governor-Elect. In 1981, Governor J. Michael Gallagher of Nashville, Tennessee, led us to the establishment of the District office at what was then Memphis State University, now University of Memphis, naming the room that it occupies for former Governor Jay Fields of Tri-Cities, Tennessee. This office also pays tribute to the 7th District Advertising Hall of Fame designates. Governor Jan Gardner of Memphis, Tennessee (1983-84), focused on the grassroots by establishing the Council of Presidents. Governor Ron Thompson of New Orleans,


Louisiana (1984-85), brought us the concept of District coordinators for implementing District projects and strengthening our network in the legislative and public-service areas. In 1985-86, during the administration of Governor Maggie Clark of Jackson, Mississippi, the 7th District established two important awards: the Donald G. Hileman Memorial Award, which recognizes the District’s educator of the year, and the Governor’s Award, which recognizes the District’s grassroots volunteer of the year. The same year, the District Board voted to establish the District Hall of Fame, whose membership is composed of former governors who are elected based on their continued involvement in the 7th District beyond their term as governor.

7TH DISTRICT—RICH IN TRADITION AND HERITAGE During 1989-90, three new District programs were established while Trena Packer Street of Memphis, Tennessee, was governor: Jan Gardner Memorial Scholarship and Education Program: Funded by the District and memorial contributions given in the honor of former Governor Jan Gardner (1983-84). Established August 11, 1989, this ongoing fund presented the first $1,000 scholarship at the District Convention in Chattanooga, Tennessee on April 7, 1990. Student Creative Awards Competition: Designed to give expression and outlet for talented students within the 7th District college chapters to submit original and unpublished work, these were first presented at the District Convention in Chattanooga, Tennessee, April 7, 1990. Later known as the STAR Awards (Students Talent Advertising Recognition), this program attracted more than 400 entries submitted annually by graphic arts students within the District college chapters. The Alabama Advertising Educational Foundation was chartered and signed on January 10, 1990, in a meeting in Tuscaloosa, Alabama. Scholarships are made available to students of Advertising, Commercial Art, Marketing, and Public Relations. This was the first program of its kind. These new programs are the result of the upthrust of many student-oriented programs put into place from the beginnings of Advertising Clubs within the 7th District. In keeping with AAF requests, beginning in 1992, under Governor Gus Wales of Baton Rouge, Louisiana, the 7th District began an ADDY® Awards standardization process to encourage all clubs to auto-forward all local ADDY® Awards winners. The process has come full circle with most District clubs now auto-forwarding to District and on to the National ADDY® Awards competition. In 1991, a 7th District ADDY® Awards workshop was established to be held at the Fall Board Meeting each year. In 1997, Governor Jimmy Warren of Tuscaloosa, Alabama, extensively expanded the District Leadership manuals written and distributed to all federation presidents, coordinators, and District officers. In 1998, the 7th District celebrated its 50th Anniversary at the District Convention in Memphis. Some 23 former governors of the 7th District attended the celebration, and a historical video was previewed. Governor Judy Fraser of Birmingham, Alabama, helped guide the District into the realm of cyberspace with the establishment of the first 7th District website, www.7thaaf.

com, introduced in April 1998. With the groundwork solidly laid, Governor Sheree Farrar Harper of Columbus, Georgia, further established the Internet as the major communication vehicle for the District. Officers, state directors, and coordinators begin utilizing e-mail as a main source of “meetings,” and a mass e-mail communication network for the District was set up in 1999. In 2001, during the consecutive governorships of James Belton of Montgomery, Alabama, and Charlie East of Baton Rouge, Louisiana, the 7th District developed and established a program through which District clubs in genuine need of financial assistance can receive a loan from the District. An application form is available, and terms are negotiable, depending on the individual club’s situation. In 2002, former 7th District Governor Charlie Malone of Clarksville, Tennessee, was presented AAF’s prestigious Barton A. Cummings Gold Medal Award at the AAF National Conference in Miami. The award annually honors one distinguished individual for his/her volunteer service to advertising through work with AAF. The 7th “Deep South” District is unique in its enthusiasm and dedication. Educational programs throughout the District advertising community are constantly expanding, financed by ADDY® Awards, special fundraising events, grants and memorials, and other enterprising action. The underlying purpose of it all is to encourage the bright and gifted students and give financial lift where needed. Rich in tradition and known for its pioneering spirit and innovation, the 7th District remains alert to the needs of today and the future of the advertising industry as it continues to be the “Unifying Voice for Advertising.” The University of Alabama student team won the National Student Advertising Competition in 2000, when the New York Times was the sponsor/client. Also in 2000, Jimmy Warren (Tuscaloosa) became the fourth 7th District representative elected as Chair of AAF’s Council of Governors. Others who have occupied this office from the 7th District are: James Ward (Nashville) 1976-77, Michael Gallagher (Nashville) 1983-84, and Linda Sherman (Nashville) 1997-98. Former Governors remain involved and active in the District. In 2003, the former Governors hosted the Spring Convention in Gulf Shores, Alabama. Former Governors also meet annually and judge the Club Achievement and Club of the Year Competition entries. Former Governor Charlie Malone (Nashville) wrote a history of the District’s student activities including student chapters and the student advertising competition. And Former Governor Bruce Roche (Tuscaloosa) researched and wrote a history of AAF’s first 100 years at the request of AAF as part of their National Convention and 100th Anniversary. In 2004, former Governor Jimmy Warren (Tuscaloosa) was inducted into the 7th District Hall of Fame. In the same year, the STAR Awards were replaced with the Student ADDY® Awards, and it became a three-tier national competition. The horrific Hurricane Katrina struck the Gulf Coast in the fall of 2005, devastating ad federations in New Orleans, Mississippi Gulf Coast, and Mobile. The businesses and homes of many ad fed members were destroyed or heavily damaged. The district provided assistance to clubs to help in the recovery effort. Nashville hosted AAF’s National Conference in 2005, and also established an Ad2 club the same year. In 2006-2007, a new and exciting way for our clubs to

DISTRICT 7 History


be awarded Club-of-the-Year began under the governorship of Vicki Mills from Macon, Georgia. In the past, the Club Achievement competition single-handedly produced the Club of the Year winner. While Club Achievement is still a major component of the competition, the Club(s) of the Year are awarded for overall excellence in club management and in specific areas by allocating points for successes throughout the year. Also in 2007, former Governor Jimmy Warren of Tuscaloosa, Alabama, was presented AAF’s Barton A. Cummings Gold Medal Award at the AAF National Conference in Louisville, Kentucky, becoming only the second member of the 7th District to be bestowed such an honor. In 2007-2008, Governor Michele Massey from Tuscaloosa established the Charlie Malone NSAC Assistance Fund. The fund was named after former Governor Charlie Malone in honor of his service to the District and his dedication to students. The first check in the amount of $1,000 was presented to Savannah College of Art and Design at Spring Convention in Tuscaloosa. Also that year, in an effort to solidify and further strengthen the value of AAF, the 7th District supported the national organization in its branding initiative by officially changing the name of the District to AAF District 7 under Governor Massey. By National Convention in Atlanta in June 2008, a total of 77 clubs and Districts had officially adopted the AAF–X brand in their name. Proudly, our District and 15 of our clubs were part of the first to support AAF in this endeavor. The clubs were: AAF Baton Rouge AAF Mississippi DeltaAAF Birmingham AAF Mississippi Gulf CoastAAF Central Georgia AAF Mobile BayAAF Chattahoochee Valley AAF MontgomeryAAF Chattanooga AAF Northeast TennesseeAAF Dothan AAF TuscaloosaAAF Jackson, MS AAF West TennesseeAAF Knoxville

2008-2009 marked the 60th anniversary of District 7 with the first Hispanic Governor, Kathy Jacobus from Chattanooga, Tennessee, presiding. Governor Jacobus developed a minority MOSAIC scholarship which was awarded to a student in the amount of $1,000 at Spring Convention. During her term, Governor Jacobus continued the initiative of AAF to encourage all clubs to adopt the AAF branding strategy. By end of her term, 22 out of 23 clubs that are represented in AAF District 7 had branded with AAF. In 2009-2010, Governor Curtis Vann of Baton Rouge began his year with a joint Leadership Conference with District 4 in Destin, FL. This joint venture with more than 200 attendees was one of the largest Leadership conferences in the history of the District. Also during Curtis’ term we embraced the Social Media revolution by establishing a Twitter account, Facebook page, and LinkedIn group. During the 2010-2011 year with Laura Burton serving as Governor, the Executive Committee changed the current structure by removing the position of Lt. Governor Communications and redistributing those responsibilities to other Executive Committee portfolios. The district membership voted to transition from State Directors to

Regional Directors, to allow for a better distribution of Director to Club responsibility, and to increase district dues from $6 to $8. Former Governor Sherri Sawyer was inducted into the AAF District 7 Hall of Fame. Shortly after the year started came the announcement of an ADDY® Awards fee increase from AAF that District 7 embraced and came out on top. Of the ten clubs with the greatest percentage increase in professional ADDY® Awards entries from the previous year, four were in District 7 including AAF Chattanooga, AAF Central Georgia, AAF West Tennessee, and AAF Mobile Bay. Also, AAF Chattanooga and AAF Central Georgia had their AAF annual dues 100% waived for the 2011-2012 year in recognition of having the highest percentage increase in their Division nationally. The Executive Committee established the AAF District 7 Bolton MacVicar National Best Presenter Award to be given annually at ADMERICA! (formerly known as AAF National Convention) and includes a cash prize of $500. Additionally a Former Governor Facebook page was created. During the term of Governor AJ Busé (2012-2013), the Nashvillian embraced his musical abilities and dubbed his theme as Sing Your S.O.N.G. emphasizing students, organization, networking and growth. He also established AND funded the first cash prize for the Best of Show in the Student ADDY competition in the amount of $5,000.00 ($500 per year for 10 years). Under his leadership the criteria for the district Mosaic Scholarship was expanded to include all GLBT students as well. Other milestones for the year included the national appointment of former Governor Michele Massey to Vice Chair of the National American Advertising Awards committee by AAF Chairman and CEO Jim Datri. The year also marked the election of AJ Busé to the executive committee of the National Council of Governors. AJ is the first Governor from District 7 to hold this position since Jimmy Warren was elected in 1998. AJ is slated to be Chair of the council in 2016. Under the leadership of Governor Amanda Fontaine, the 2013-14 year aptly themed Give More Get More was created with encouragement and support of public service projects throughout District 7. In addition to challenging each local club to conduct a public service project, Governor Fontaine asked host clubs for Leadership Conference, Fall Board and Spring Convention to conduct District-wide projects to the benefit of a charitable organization within the host city. From donated goods to services and money, club’s freely gave of their resources during the year.

Credit: Harry Hoile, Historian (1989-90, 1990-91) Governor (1948); Trena Street, Historian (1993-94, 94-95, 2002-03), Governor (1989-90); Maggie Clark, Historian, (1987-88), Governor (1985-86); Dr. Bruce Roche, Historian (1985-87), Governor (1980-81); Gus Wales, Historian (2001-02), Governor (1992-93); Charlie Malone, Historian (1995-98), Governor (1991-92); Jimmy Warren, Historian (1998-99), Governor (1996-97); June 2008, Past Governor Michele Massey; REVISED July 2009, Past Governor Kathy Jacobus; July 2010, Past Governor Michele Massey; June 2011, Past Governor Vicki Mills; Michele Massey Historian (2009-2010, 2012-2013), Governor (2007-2008)


ABOUT “MOUTH OF THE SOUTH” “Mouth of the South” is the annual AAF District 7 lip-sync competition. Since beginning in 1985, the “Mouth of the South” competition has become one of District 7’s most anticipated annual events. Held each year at the District’s summer Leadership Conference, “Mouth of the South” provides an opportunity for member clubs to compete against one another in an “almost anything goes” exhibition of showmanship and creativity. It is also THE most entertaining event of each District 7 year. “Mouth of the South” is a highly competitive contest among District clubs and the annual title is a greatly coveted distinction.

In order to make the competition equitable for all participating clubs, the following rules and regulations must be adhered to by all entrants.

TITLE SELECTION AND ELIGIBILITY 1. No single song title may be performed in whole,

or in part, by more than one entrant in the same competition. Song titles must be reserved in advance through a designated person from the host club. Titles will be approved for only the first club requesting the title.

2. The host club can not compete. They may participate, however, by presenting an exhibition performance.

3. Presentations may not exceed five (5) minutes. Material longer than five (5) minutes in its original form must be edited to conform. The host club will provide an official timekeeper who will stop the CD at five minutes if the performance is not complete.

4. Segments of more than one title may be edited together as long as the total time of the presentation does not exceed five (5) minutes.

5. Recording of original lyrics and/or music is allowed. 6. A spoken introduction (voice only), not to exceed

thirty seconds (:30), will be allowed prior to each presentation. Introduction may be written for delivery by the Master of Ceremonies, or delivered by any person designated by the competing club. Introduction must be LIVE. No music will be allowed during the introduction unless the introduction is to be included within the five-minute MOS presentation.

7. The order of presentation shall be determined by random drawing in the presence of a representative of each competing club prior to noon on the day of the competition at a time and place designated by the host club.

8. Each participating club will provide two (2) standard CDs of the music for their presentation to the MOS Chairperson at the time that the drawing for order of presentation is held.

STAGING 9. Stage dimensions and lighting availability shall be

supplied to competing clubs by the host club at the time that titles are reserved. If possible, the host club shall provide a schematic drawing of the stage which shall include stairs, curtains, etc.

10. Male and female dressing areas shall be provided at the site of the competition by the host club.

11. A staging area for the next scheduled performers shall be provided either behind the stage, on the offstage wings, or adjacent to the stage. This staging area shall be obscured from the view of the audience by screens or curtains, if at all possible.

12. A single spotlight may be provided by host club at the presentation site. A spotlight operator may be supplied by each competing club. Any additional lighting, special effects or props must be supplied by the competing club.

13. There shall be no budget limitation on clubs for costuming, lighting, special effects or props.

14. All elements of each performance, except the CD, shall be live. Specifically, the use of video, slides, rear screen projections and computer generated visuals is prohibited.

VOTING 15. Voting shall be limited to clubs who are registered

for the conference and are in good standing of AAF District 7. One standard, uniform ballot shall be distributed at the site of the competition to each club with at least one fully-registered attendee. Competing clubs shall be listed on the ballot in the order of performance by club name and performance title. Each voting club will submit its completed ballot marking “1” for its first-place vote, “2” for its second-place vote, and “3” for its third-place vote. Only one official ballot will be accepted from each voting club, regardless of how many fully-registered attendees are voting from that club.

16. Voters are encouraged to consider lip sync, creativity and performance when casting their vote for the winner.

17. Votes shall be tabulated with the host club chair, the Governor or another District officer or referee as designated by the Governor.

18. Votes shall be tabulated with the winners receiving the most votes in order: 1st; 2nd; and 3rd.

Mouth of the SouthCOMPETITION GUIDELINES


1985 Advertising Club of New Orleans1986 Golden Triangle Advertising Federation1987 Huntsville Advertising Federation1988 Memphis Advertising Federation1989 Memphis Advertising Federation1990 AAF Baton Rouge1991 Huntsville Advertising Federation1992 Advertising Federation of Greater Mobile1993 AAF Baton Rouge1994 Memphis Advertising Federation1995 Jackson Advertising Federation1996 Chattanooga Advertising Federation1997 AAF Baton Rouge1998 Acadiana Advertising Federation1999 Acadiana Advertising Federation2000 AAF Baton Rouge2001 Acadiana Advertising Federation2002 AAF Baton Rouge2003 Mississippi Gulf Coast Advertising Fed2004 Mississippi Gulf Coast Advertising Fed2005 Birmingham Advertising Federation2006 Mississippi Gulf Coast Advertising Fed/ Advertising Club of New Orleans2007 AAF Mississippi Gulf Coast2008 AAF Chattanooga2009 AAF Baton Rouge2010 AAF Baton Rouge2011 AAF Nashville2012 AAF Misssissippi Gulf Coast2013 AAF Birmingham2014 AAF Birmingham

Mouth of the SouthHISTORY OF WINNERS

MOUTH OF THE SOUTH COMPETITION SAMPLE BALLOT

Please vote for THREE of the competing teams in the order you think they should rank.

YOU MUST VOTE FOR ALL THREE PLACES.

First choice (25 points)Second choice (15 points)Third choice (10 points)

The team with the highest total points will be this year’s MOS Champion.

(Underneath the above copy should be the listof competing teams for reference.)

SAMPLE MEETING REGISTRATION & PROMOTION INFORoom Rates:Room Reservations Details:Be sure to state that you are with the AAF District 7 meeting.Airports Serving Location: Shuttle or Taxi Information:Speakers Confirmed to Date:Convention Registration Cost:Events/Activities:

Club Development Workshops Professional Development Workshops NSAC CompetitionStudent Awards President’s Workshop Presidents-Elect WorkshopGovernor’s Gala (Installation of Officers) Annual Business Meeting AAAwards Presentation

Information for Registration Form:Name____________________________________________________Club/Ad Fed__________________________________Company_____________________________________________________________________________________________Address_______________________________________________________ City, State, Zip __________________________ Work Phone________________________Fax__________________________E-mail________________________________Affiliation: Club President_____ Club Officer_____ Regional Director_____ District Rep_____ AAAwards Chair _____ Member_______ First Time Attendee_______ Spouse_______ Past Governor_______

2015-2016 Club Resources - AAF District 7 · AAF District 7 Resource Guide 1 2015-2016 Club...

Documents

Transcript of 2015-2016 Club Resources - AAF District 7 · AAF District 7 Resource Guide 1 2015-2016 Club...