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Brand Identity Guide2015-16

About Eagles Nest Outfitters

PETER PINHOLSTER

PAUL PINHOLSTER

In the summer of 1999, brothers Peter and Paul Pinholster de-cided to permanently escape the traditional workplace and make hanging out their full-time occupation. They wanted a business that would challenge them creatively and encourage others to pursue a laid-back lifestyle.

They began as a small operation in Florida, planning to travel the East Coast in a ramshackle minivan and sell hammocks at music festivals and community gatherings along the way. In the early years, home was wher-ever the van was parked that night; the brothers dedicated their days and nights to making and sell-ing the most comfortable hammocks in the world.

In a short time, the boys found themselves with more business than they could handle from the van. Weary from a life on the road, they eageraly settled down in Asheville, NC and in 2010 acquired a 17,500 square foot building in the hear of downtown. What was once a 2-man, 1-van opera-tion is now a thriving, growing company in what is considered to be one of the best adventure towns in the United States by National Geographic Magazine. Today, ENO continues to supply the best hammocks and accesories to like-minded people across the globe.

1. Brand

VisionENO is the original parachute hammock creator. We craft all our hammocks and accessories to the highest quality in the industry and with one thing in mind...to help you relax...

Taglinerelax...Do what you wanna do™

ENOPIA™ENO isn’t just about making hammocks. We’re about inspiring a community of like-minded indi-viduals to live for and love the outdoors. Old or young, adventurer or relaxer, traveler or backyard napper - set up your hammock, lay back, and enjoy ENOPIA.

2. Logo

The ENO LogoThe ENO logo is the heart and soul of the overall brand identity. It is recognized as a quality-approval stamp on the hammocks and outdoor accessories we create. To continue to support name recogni-tion, build brand awareness in the marketplace, and reduce ‘look-a-likes’ in the market, the logo must appear as shown in at least one location on all print, electronic and promotional items. Consis-tent use of the logo across all marketing vehicles is vital to clear communication and perception of the brand.

Configuraton 1

Configuraton 2

Configuraton 3

The logo on its own in an approved color ensuring the registered trademark symbol is under the eagle’s foot.

The logo in an approved color ensuring the registered trademark symbol is under the eagle’s foot with a shaped background.

The logo in an approved color ensuring the registered trademark symbol is under the eagle’s foot with a shaped background bar.

ColorThe logo should only appear in:

2. Logo

Pantone Cool Grey 4c:0 m:0 y:0 k:24

Hex C9CACC

Whitec:0 m:0 y:0 k:0

Hex FFFFFF

Pantone 282c:100 m:68 y:0 k:54

Hex 002D62

Minimum Size The logo should always appear visible and legible. We suggest going no smaller than 0.625” high.

0.625” / 45 pixels

Clear SpaceThe logo should have a clear visual separation from all other elements, including headlines, text, imagery and the outer edge of the document by at least 0.375” or 27 pixels.

Photography and the LogoThe ENO logo is often placed over a photo. Whether the photo is in black and white, or color, there should be enough contrast between it and the logo to maintain legibility. If the logo is placed over a dark photo, it should always be displayed in white.

2. Logo

YES!

NO!

YES!

NO!

YES!

NO!

TypographyTypography plays an important role in ensuring a lasting impression of our brand. The following type-faces should be utilized for all ENO marketing materials, including signage, POPs or ads.

Although all the following fonts are approved for ENO branding use, Nimbus Sans is preferred for paragraphs and text bodies, and Typestar Italic is preferred for titles or head lines.

3. Fonts

Nimbus SansA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 ! ? &a b c d e f g h i j k l m n o p q r s t u v w x y z

TypestarABCDE FGH I JK LMNOPQRSTUVWXYZ 123456789 ! ?&abcde fghi j k lmnopqrstuvwx y z

TypestarA B C D E F G H I J K L M N O P Q R ST U V W X Y Z 1234 5678 9 ! ? &a b c d e f g h i j k l m n o p q r s t u v w x y z

Product NamesAll ENO products follow the same naming pattern with no spaces between the first part of the name, but with spaces between the second part of the name. For example:

4. Products

YES! NO!DoubleNest™ Hammock

SingleNest™ Hammock

ProFly™ Rain Tarp

Guardian™ Bug Net

Double Nest Hammock

Single Nest Hammock

Pro Fly RainTarp

Guardian BugNet

The ‘type’ of product is not neccessary when used multiple times. For example:

“The DoubleNest Hammock is crafted from lightweight parachute nylon. Setting up in seconds, the DoubleNest packs down in its attached stuff sack.”

Image SelectionPhotography is a powerful tool that communicated the personality and core values of the brand. All images should reflect our core values and tag line, to relax...

Approved images can be found at

Username: adminPassword: enodistinfo

5. Photography

www.eaglesnestoutfittersinc.com/distributor-access/

Studio ImagesDealers are not permitted to use their own product studio images, unless approved or requested by ENO. Studio images must be shown on a white background, or cleanly cut if used on an alternative background color.

YES! NO!NO!

5. Photography

Image RegulationWhen choosing lifestyle images, dealers are not permitted to use images representing dangerous or irresponsible hammocking. Stacked hammocks, hammocks hung too high, or hammocks using questionable suspension systems are all banned from use. Examples of prohibited images are:

DO NOT use images displaying hammocks hung dangerously high, or somewhere innapropriate.

DO NOT use images displaying stacked hammocks of any kind.

DO NOT use images displaying obviously non-ENO suspension systems, or suspension systems that could harm trees.

Platforms and Handles

6. Social Media

Hashtags

When tagging ENO in any social media posts, please double check you are tagging the right account as there are some lookalikes out there. Also, please make sure any hammock pictured is safely and responsibly hung (e.g. 18” off the ground).

facebook.com/eaglesnestoutfittersTag @ENO

twitter.com/ENOHammocksTag @ENOHammocks

instagram.com/ENOHammocksTag @ENOHammocks

pinterest.com/ENOHammocksTag @ENOHammocks

youtube.com/eaglesnestoutfittersTag @Eagles Nest Outfitters

plus.google.com/+EaglesnestoutfittersincrelaxTag @Eagles Nest Outfitters

https://www.eaglesnestoutfittersinc.com/blog/

#getoutandhammock

#hammocktime#enonation

#enopians

#adventure

#hammockfun

7. Website

WebsiteOur Website is the central hub of our brand. It carries our product line, but it is also the home of ENOpia, a place for inspiring a community of like-minded individuals to live for, and love, the out-doors.

Our Website can be written one of two ways:

www.eaglesnestoutfittersinc.com

www.enonation.com

When used in print, social media or advertising, please always use:

www.enonation.com

Q u e s t i o n s , c o n c e r n s o r m o r e i n f o : n d e r a t t @ e a g l e s n e s t o u t f i t t e r s i n c . c o m 8 2 8 . 2 5 2 . 78 0 8 e x t 2 0 4