2015-11-20 W2O Make It Sweeter Outline
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Make It Sweeter: How to Use Crossmodal Correspondence to Enhance Sweetness in Reduced Sugar Foods and Beverages? Alex Woo, CEO, W2O Food Innovation • Understanding recent advances in the neuroscience of sweetness • Introducing the concept of crossmodal correspondence • Applying crossmodal correspondence to make things sweeter Smell on sweetness Touch on sweetness Sight on sweetness Sound on sweetness 11/20/2015 1 W2O Food Innovation
Transcript of 2015-11-20 W2O Make It Sweeter Outline
W2O Food Innovation
1
Make It Sweeter: How to Use Crossmodal Correspondence to Enhance Sweetness in Reduced Sugar Foods and Beverages?Alex Woo, CEO, W2O Food Innovation
• Understanding recent advances in the neuroscience of sweetness• Introducing the concept of crossmodal
correspondence• Applying crossmodal correspondence to make
things sweeter Smell on sweetness Touch on sweetness Sight on sweetness Sound on sweetness
11/20/2015
